体验商务英语综合教程3第二版 重点词汇

体验商务英语综合教程3 第二版重点词汇

Unit1

P6 A

Value for money 花钱值得

luxurious 奢侈的，豪华的

timeless 不受时间影响的

Well-made 做工考究的

top of the range 高端的

durable 耐用的

inexpensive 便宜的

cool 酷的

Reliable 可靠的

stylish 流行的(有型个性)

fashionable时髦的（潮流时尚）

Well-designed 精心设计的

P7 A

Brand loyalty 品牌忠诚度the tendency to always buy a particular brand

brand image 品牌形象the ideas and beliefs people have about a brand

brand stretching 品牌扩张using an existing name on another type of product brand awareness 品牌意识how familiar people are with a brand

brand name 品牌名字the name given to a product by the company that makes it product launch 产品发布the introduction of a product to the market

product lifecycle 产品生命周期the length of time people continue to buy a product

product range 产品范围the set of products made by a company

product placement 植入式广告when products are used in films or TV programmes product endorsement 产品代言the use of a well-known person to advertise products

Brand positioning 品牌定位

P8

Gross margins 毛利润

Manufacturing 制造业

Solely 唯一的

Low-cost market 低成本市场

Outsources 外包

Licensing arrangement 特许授权

Flagship store 旗舰店

Offshore 离境；海外

Country of origin 原产地

Identify the marker 确定产品来源或制造者

Simplify product handing 简化产品，操作和追踪

Organize accounting 帮助组织进存货和做会计记录

Offer legal protection 提供法律保护

Unit2

P14 B

1 not enough leg .....room....... 没有足够的伸腿空间

2 lost or delayed ......luggage......... 遗失或延迟行李

3 long .......queues...... at check-in 签入时的长队列

4 poor quality ........food......... and drink 质量差的食品和饮料

5 no baggage ........trolleys...... available 没有可用的行李手推车

6 overbooking of ........seats........ 超额预订座位

7 flight delays and .......cancellations........ 航班延误和取消

8 ....jet.....- lag 时差（飞机时差反应）

P15 A

1 subway h) underground 地铁

2 city centre k)downtown 市中心区

3 carry-on baggage i) hand luggage 手提行李

4 one way f)single 单程票

5 return j) round trip 往返旅行

6 freeway a)motorway 高速公路，快车道

7 rest room c) public toilet 公共厕所

8 elevator b)lift 电梯，升降机

9 coach class e) economy class 经济舱

10 timetable d) schedule 时刻表

11 car park g) parking lot 停车场BE

Reading

1 mass market 大众市场niche market 缝隙市场/利基市场

2 a steep climb 急剧攀升

3 stem from 来自，起源于（因为）

4 mass unrest 大规模骚乱

5 mid-flight 飞行途中

6 be at fault 对某事负责

7 cabin ventilation 客舱通风设备

8 optimum 最适宜的9 aviation fuel 航空燃料

10 be in the front line 奋战在第一线的人

11 stiffer penalty 更严厉的惩罚

12 concession 让步

P19 skills

Extension 分机

Be engaged 太忙而不能接电话，繁忙/电话占线

UNIT3

P22

A reserved parking space 专用车位

Flying business class 商务舱

Have fixed working hours 有固定的工作时间

P23

Subsidiary子公司

Head office 总公司

Call centre 呼叫中心

Distribution centre 分配中心

Warehouse仓库

Branches/outlets分店分销店

Bureaucratic 官僚主义的