商务英语视听说
商务英语视听说unit
Unit1 Meeting and Greeting PeopleModule 2 Video Watch（先睹为快）Hi-tech cameras track shoppers to help companies better market products.Key Words and Expressions1.retailer n.零售商人2.grab v. 抓3.psychology n.心理学，心理状态4.merchandise n.商品，货物5.a short fuse 比喻人们易于烦躁或焦虑6.queue n.行列，长队，队列；vi. 排队，排队等待I .Interactive Activities（互动练习）Direction: Watch the video clip for the first time and discuss the following questions or topics with other students orally.1.What are the major problems with the shopping centers in your own experience?2.Do you think it is necessary to install Hi -tech cameras to track shopping behaviors?3.In your opinion, are there any other alternatives to solve the problem in this video clip?II .Spot Dictation(听写练习）Direction:Watch the video clip carefully and fill in the blanks with the missing words.Smile, you’re on consumer behavior camera. No surprise that you’ll likely be (1) videotaped while holiday shopping, but it’s not all for (2) _security__. Some of it is for market research. Retailers are tracking you to learn how you shop.“Where are people, shoppers, spending time? What is grabbing their attention? Are they having to wait too, too long for customer service at different points?”Consumer behavior analysis, it’s part (3) observation, part science, part technology and a bit of psychology. Rajeev Sharma’s software turns (4) images of customers working their way through stores into hard (5) data, allowing retailers to take fast action if things aren’t working out.“You can move around the merchandise to position of products so that it, it, it creates the right (6) sequence, and right products in front of the right people in the right time.”With the holiday shopping crunch, retailers know their customers have short fuses, and crowd hassles don’t help.“And you can create this kind of maps, the hot spots and the cold spots. These are extremely important because there’s no number. By just looking at this, this colored-coded map, you can see which (7) portion of this store i s receiving more attention.”And that helps retailers decide where to place display units.“After browsing, decide to interact with it, as in read labels or, or, or you know, experience it more. And finally, of course, what every product and retailer, er, the product manufacturer and retailer want you to drop it into your basket.”But it’s not all creative marketing; traffic jams at (8) checkout are often the biggest problem.“What this shows is a, is a line-forming, and something that you are very familiar with in this, this season.”Best Buy is using its own research to try to (9) shorten those lines.“We now deploy a queuing system in our stores, where all customers, they wait in a queue, and we have someday there directing traffic, so you don’t get (10) caught in the wrong line, which drives people crazy.Module 3 Listening Tasks（习耳攻听）I .Long ConversationsDialogue 1Mr. Wells, a US sports businessman, and his assistant, Ms. Porter, are visiting Shanghai. Ms. Li Xia and Mr. Wang Ping, officials from Shanghai Sub-council of CCPIT, are at the airport to meet them.Exercise 1Listen to the conversation and answer the following questions.Question 1: What is the relationship between Mr. Wells and Ms. Porter?Mr. Wells is the boss and Ms. Porter is his assistant.Question 2: Who is there to meet them?Ms. Li Xia and Mr. Wang Ping from Shanghai Sub-council of CCPITQuestion 3: Is it Mr. Wells’s first visit to Shanghai? Is it his first visit to China?It is his first visit to Shanghai, but not the first visit to China.Question 4: What did Ms. Porter come to Shanghai for last year?She came to shanghai to initiate an investment project and attend a trade fair Exercise 2Listen again and fill in the missing words with what you hear.Li: (1) Excuse me, but are you Mr. Wells from the U.S.?Wells: Yes, I’m John Wells. (2) You must be from CCPIT?Li: Yes, I’m Li Xia. (3) Nice to meet you Mr. Wells. (4) And this is Mr. Wang Pin, head of Foreign Investment Office.Wang: (5) How do you do, Mr. Wells? (6) I am very glad to meet you.Wells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.Porter: How do you do? (7) Welcome to Shanghai..Wells: (8) It’s very kind of you to invite us to Shanghai and come to meet us at the airport. Wang: Not at all. (9) I hope you’ve had a good flight.Wells: Oh yes. The view of Shanghai is (10) lovely from the plane.Wang: I hope (11) you’ll enjoy your stay here in Shanghai.Wells: Thank you. (12)I’m sure we will.Li: Our car is waiting outside. I think you’d like to (13) take a rest to (14) overcome the jet lag.(15) Shall we go to the hotel first?Wells: Yes. It’s very (16) considerate of you.Li: (17) This way, please. We are going to take you to the Hilton Hotel.精彩点评1.对第一次见面的客户，为了显示尊重，我们最好用比较正式的语气打招呼，如“Glad tomeet you”, “How do you do？”等。
商务英语视听说大纲
商务英语视听说大纲
商务英语视听说大纲主要包括以下内容：
1. 课程简介：商务英语视听说是一门商务英语专业的核心课程，旨在培养既具备英语能力，又掌握商务知识和技能的应用型涉外人才。
2. 教学目标：该课程的教学目标是使学生能够掌握商务场景下的英语听、说、读、写、译等技能，并了解国际商务惯例和跨文化交际知识，提高学生的实际应用能力和跨文化沟通能力。
3. 教学内容：教学内容以商务活动为主题，包括市场营销、贸易实务、商务谈判、国际支付与结算、国际商法等方面。
通过真实场景模拟、案例分析、角色扮演等形式，使学生能够深入了解商务实践和跨文化交际中的实际问题和挑战。
4. 教学方法：采用多种教学方法相结合的方式，包括课堂讲授、案例分析、小组讨论、角色扮演、实地考察等。
注重培养学生的实际操作能力和团队协作精神，提高学生的综合素质和就业竞争力。
5. 考核方式：采用多种考核方式相结合的方式，包括课堂表现、作业、小组项目、期末考试等。
注重对学生实际应用能力的考核，强调学生的实践能力和团队协作能力的评价。
6. 教材选用：选用适合本课程的教材，注重教材的实用性和针对性。
同时，结合实际教学需要，不断更新和完善教材内容，保持课程内容的时效性和前瞻性。
7. 教师素质要求：任课教师需要具备较高的英语水平和丰富的商务实践经验，能够熟练掌握商务英语视听说课程的教学方法和技巧，并不断提高自身的专业素养和教学水平。
以上是大纲的主要内容，具体的教学内容和教学方法可以根据实际情况进行调整和完善。
商务英语视听说内容
商务英语视听说内容第一篇：商务英语视听说内容“商务英语是国际商务环境中应用的英语”，《新视野商务英语视听说》（第二版）秉承这一原则和编写理念，以真实交流语境为依托，构建视听说有机结合的互动教学模式，实现在商务环境中学英语、在学英语中获得商务知识、掌握商务技能、培养职业素养的多重教学目标。
素材真实生动实景视频使教学内容更加直观生动，有利于提高商务英语课程的教学质量，帮助学生掌握商务技巧。
语言文化并行练习形式多样，活动设计环环相扣，商务文化和社交礼仪并举，帮助学生提高语言应用能力和文化素养。
商务实践突出每个模块基于真实的职业场景和活动，在岗位实践中培养学生的语言技能和商务交际技能，增强学生未来的择业能力和竞争力。
本教材分为上、下两册，每册十个单元。
学生用书和教师用书均配有多媒体光盘：学生光盘主要提供教材中的视频和练习；教师光盘针对视频提供正常和慢速两种语速，并补充更多商务英语视频资料，丰富课堂教学内容。
本书共10个单元，每单元包括以下内容：Unit Introduction 单元概述：介绍单元基本内容。
Part I Warm-up 热身活动：就学生所熟悉的话题展开讨论，导入教学。
Part II Listening Practice 听力练习：通过听力训练进入本单元主题。
Part III Language Focus A 语言要点 A：通过录音，介绍本单元的重点交际功能语言，可供学生反复模仿，难度较低。
Part IV Video 1 情景录像 1：通过真实商务场景中的人物对话，演示与单元主题相关的交际技巧和商务知识，采用任务型Teamwork 或讨论式听说巩固语言知识和实践技能。
Part V Language Focus B 语言要点 B：通过录音，介绍本单元的重点交际功能语言，可供学生反复模仿，语言难度比Language Focus A 稍高。
Part VI Video 2 情景录像2：为Video 1 的延续，语言难度有所提高。
商务英语视听说教程2：U7U8答案(姜荷梅第二版).doc
商务英语视听说教程2: U7U8答案（姜荷梅第二版）一、Unit 7 答案1. Listening (听力)Part A (第一部分)1.B2.A3.C4.B5.A6.C7.B8.CPart B (第二部分)9.conference room10.provide some training11.make a presentation12.improve their performance13.schedule a meeting14.make a reservation15.arrange a business trip16.book a flightPart C (第三部分)17.training program18.market research19.customer satisfaction20.business trip21.job interview22.team building23.product launch24.staff meeting2. Speaking (口语)Part A (第一部分)篇章内容：Steve: Hi Karen, have you finished the report?Karen: Yes, I have. I just need to double-check a few details.Steve: Great. If it’s ready, can you send it to me via email?Karen: Sure, I’ll send it to you right away.Steve: Thanks, Karen. I appreciate your hard work on this project.Karen: No problem, Steve. It was a team effort. We all worked together to get it done.Steve: That’s true. We make a great team.Karen: Absolutely. We have a lot of talented individuals on our team.Steve: We should celebrate our success. Let’s go out for lunch tomorrow.Karen: Sounds good. We can discuss future projects and ideas over lunch.Steve: Perfect. I’ll book a table at our favorite restaurant.Karen: Thanks, Steve. Looking forward to it.Steve: Me too. See you tomorrow.Karen: See you then.Part B (第二部分)题目：Discussing Upcoming Business Trips篇章内容：Mike: Hi Lisa, I heard you will be going on a business trip soon. Where will you be going?Lisa: Yes, I will be traveling to Tokyo next week.Mike: That sounds exciting. What is the purpose of your trip?Lisa: I’ll be attending a conference and meeting with our Japanese business partners.Mike: Have you made all the necessary arrangements?Lisa: Yes, I have booked my flight and hotel. I also prepared a detailed itinerary.Mike: That’s great. Is there anything I can help you with?Lisa: Actually, I have never been to Tokyo before. Do you have any recommendations for sightseeing or restaurants?Mike: Sure, I can give you some suggestions. I’ll send you an email with all the information.Lisa: Thank you, Mike. I really appreciate your help.Mike: No problem, Lisa. I hope you have a successful trip.Part C (第三部分)题目：Discussing Performance Evaluation Results篇章内容：Kate: Hi Mark, have you received your performance evaluation results?Mark: Yes, I received them this morning. How about you?Kate: I got m ine too. Let’s discuss our results and see how we can improve.Mark: Sure, let’s go through the feedback we received.Kate: Overall, my evaluation was positive. However, there are a few areas for improvement.Mark: Same here. I need to work on my time management and communication skills.Kate: It’s good that we are aware of our weaknesses. We can create a plan to address them.Mark: Definitely. We can also seek guidance from our supervisor if needed.Kate: That’s a good idea. Let’s schedule a meeting wi th him to discuss our performance goals.Mark: Great. I’ll send an email to arrange the meeting.Kate: Thank you, Mark. I’m confident we can grow and excel in our roles.二、Unit 8 答案1. Listening (听力)Part A (第一部分)1.B2.A3.C4.C5.B6.A7.B8.CPart B (第二部分)9.product promotion10.market segmentation11.advertising campaign12.customer loyalty13.brand image14.target audience15.sales strategypetitive advantagePart C (第三部分)17.market research18.product launch19.advertising budget20.sales forecast21.marketing strategy22.customer feedback23.brand awareness24.online advertising2. Speaking (口语)Part A (第一部分)篇章内容：John: Hi Lisa, have you heard about the new advertising campaign?Lisa: Yes, I have. It’s a great initiative to promote our new products.John: Definitely. The ads are catchy and the message is clear.Lisa: I agree. It will definitely grab the attention of our target audience.John: We should also leverage social media to reach a wider audience.Lisa: That’s a good idea. We can create engaging content and run targeted ads.John: We should also monitor customer feedback and respond quickly.Lisa: Absolutely. Customer satisfaction is key to building brand loyalty.John: I’m confident that this campaign will boost our sales and brand image.Lisa: Me too. Let’s work together to ensure its succe ss.John: Sounds like a plan. Let’s schedule a meeting to discuss the details.Lisa: Perfect. I’ll check our calendars and send an invitation.Part B (第二部分)题目：Discussing New Product Launch篇章内容：Emily: Hi Mike, have you heard about the new product launch?Mike: Yes, I have. The new product looks promising.Emily: Indeed. We need to create an effective marketing strategy to introduce it to the market.Mike: Agreed. We should conduct market research to identify our target audience.Emily: We also need to establish a budget for advertising and promotional activities.Mike: That’s right. We should allocate resources wisely to maximize the impact.Emily: We can leverage digital marketing channels to reach a wider audience.Mike: Absolutely. Social media and online advertising are essential in today’s digital age.Emily: We should also plan a product launch event to generate buzz and media coverage.Mike: I’ll start working on the marketing plan and get back to you with the details.Emily: Great, I’m looking forward to it. Let’s make this launch a big success.Part C (第三部分)题目：Discussing Sales Strategy篇章内容：Tom: Hi Sarah, let’s discuss our sales strategy for the upcoming quarter.Sarah: Sure, Tom. We need to set realistic sales targets to drive performance.Tom: I agree. We should also analyze market trends and adjust our strategy accordingly.Sarah: We need to identify our competitive advantage and highlight it in our sales pitch.Tom: Absolutely. Differentiating ourselves from competitors will give us an edge.Sarah: We should also focus on building long-term customer relationships to enhance customer loyalty.Tom: That’s a good point. Happy customers will recommend our products to others.Sarah: We should also train our sales team to effectively communicate the value of our products.Tom: I’ll schedule a training session to ensure our team is equipped with the necessary skills.Sarah: Thank you, Tom. Together, we can achieve our sales goals and exceed expectations.三、总结本文档为《商务英语视听说教程2: U7U8答案（姜荷梅第二版）》的答案文档，包含了Unit 7和Unit 8的听力和口语部分的答案。
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
商务英语视听说2
商务英语视听说2商务英语视听说2是一门针对商务专业学生的课程，旨在提高学生在商务环境中的听、说能力。
通过学习该课程，学生能够更好地理解商务相关的听力材料，并能够运用所学知识进行商务场景的口语表达。
本文将从三个方面介绍商务英语视听说2课程的特点和重要性。
首先，商务英语视听说2注重提高学生的听力技巧。
商务英语听力对学生的要求更高，涉及到商务会议、谈判、电话沟通等复杂场景。
因此，通过大量的听力练习，学生可以更好地理解商务英语中的专业词汇、口音和语速。
通过练习，学生能够提高对听力材料的理解和把握能力，更好地应对商务场景中的听力挑战。
其次，商务英语视听说2注重培养学生的口语表达能力。
商务英语口语对学生的表达能力和语言组织能力有较高要求。
通过课程中的对话练习和角色扮演，学生能够提高商务场景下的口语表达能力。
同时，课程也会涉及商务英语中常见的专业词汇和用语，学生可以通过课堂练习来熟悉这些用语，并能够在实际商务环境中准确运用。
最后，商务英语视听说2注重培养学生的交际技巧。
商务交际是商务英语学习的重点之一。
通过该课程的学习，学生可以了解商务文化差异，学习商务会谈的礼仪和技巧，并能够运用这些技巧进行商务沟通和谈判。
此外，学生还能够通过与其他同学的合作和讨论，提高团队合作能力和应对商务问题的能力。
总之，商务英语视听说2是一门对于商务专业学生来说非常重要的课程。
通过这门课程的学习，学生可以提高自己的听力和口语表达能力，熟悉商务用语和文化，并能够在实际商务环境中灵活运用所学知识。
希望学生们能够充分利用这门课程，不断提升自己的商务英语能力，为将来的职业发展打下坚实的基础。
商务英语视听说四教学大纲
商务英语视听说四教学大纲English:The Business English Audiovisual Speaking course aims to enhance students' ability to communicate effectively in a business environment. The course focuses on developing students' listening and speaking skills through a variety of real-life business scenarios, such as presentations, negotiations, and meetings. Students will practice and improve their listening comprehension by exposing them to authentic business dialogues and speeches. Additionally, they will also develop their speaking skills by participating in role-plays, discussions, and presentations. The course will also cover essential business vocabulary and phrases, as well as effective communication strategies in cross-cultural contexts. Through this course, students will gain the necessary language and communication skills to succeed in the global business world.中文翻译:商务英语视听说课程旨在提高学生在商务环境中有效交流的能力。
商务英语视听说口语题目
商务英语视听说口语题目1.Mr. Xie, a graduate of Guangdong University of Foreign Studies, is applying foraposition of Assistant Manager ,at Guangdong spinning Company Ltd.,. a sino-Britishjoint venture. The Vice Manager,Mr.Wang is interviewing him about his educational background.2. Mr. Cai has worked in astale-owncd enterprise for six years. He is now applying for the position of production manager in a Taiwanese company in Shenzhen. He is being intcrviewed about his work experiencc. qualifications and other special skills.3. You have a booking in the Peninsula Hotel in Singapore. You are now flying toSingapore. Upon arrival, you will check in. order some food and hope to have a morning call at 6:15 a.m. Make a dialogue according to the situation.4. Mr. Jones is going to New York on business and plans to book a single room from Dec.20 to 28. He calls to make a reservation at Hilton Hotel, but all the rooms are fully booked. He has to ring the Grand Hotel for a reservation Make a dialoguebetween Mr. Jones and the receptionist.5.You are at an airport. You have just finished checking in and are proceeding to the security check. Suppose you are carrying a toy gun for your son and a botle of styling mousse.6 Make up a dialoge according to the following suituation Mr xie a graduate of（估计拍漏了大学的名字，但是不妨碍）manager, Ms. Wang, is interviewing him about his educational background.7. You are the secretary of a foreign trade company. Your boss, Mr.Li Long, is goingto attend the Paris Exposition (巴黎博覧会) next weck. He wants you to make areservation for single room form July 9to 15. You call a hotel but are told the roomsare booked. You try a second hotel, but there are only double rooms available. Youhaveto try a third one and make a reservation.8. You are going on a business trip to London next Monday. Work with your partner and create a dialogue:. Booking a round trip from Nanjing to Iondon9.You are going on a business trip to London next Mondy work with your partenr and create adialogue:Checking in at the airport.10.You are going on a buinss tirp to London next Monday Work with your partnerand create a dialogue:Going through customs11 You are going on a business urip to London next Monday. Work with your parmerand create a dialogue:. Checking in at the hotel12. You will attend the Guangzhou High-lech Fair(高科技交易会) You ring to book a single room for three nights form October15to17im a hotelBut you are lold all the roomns are bookcd. You are recommended to try another hotel nearhy.Takc turns to be the client and the hotel clerk.13. You, Mr. Alan are flying to Berlin You are now checking in at Hongkong International Airport. Your partner acts as the check-in agent. Make up a dialogue at the check -in counter.14 You are at Kennedy Airport. You have just finished checking in and are proceeding to the security check. Suppose you are carrying a toy gun and a bottle of styling mousse.15. You have claimed your luggage and are going through customs. Suppose you arecarrying an I-pad bought two days ago for personal use before your left US. Make up a dialogue going through customs. your parncr acting as the customs official.16. Mr. Li, a graduate of Guangdong University of Forcign Studies, is applying for a position of Assistant Manager at Guangying Spinning Company Ltd, a Sino-British joint venture. The Vice Manager, Ms. Wang; is interviewing him about his personal information, educational background, work experience. qualifications and other special skills. Make up a dialoguc between the intervicwer and interviewee.17.The boss, Gcorge. is discussing the drop of laptop sales last month with the manager of sales department.18. Talking about jobsSituation: You are former classmates, but have not seen each other for years.Suppose you come across each other in Nanjing one day.Student A : Named John, graduating from South China University of TechnologyYou want to apply for the position of sales manager in Suning Commerce GroupCo.. Ltd. Student B: Named Smith. You happen to be a personnel manager in Suning Commerce Group. You try to provide your partner as much information as required.19. Situation: A group of sales persons working for ZTE Corporation are discussing the current drops in sales of mobile phones.Student A: Your name is Yu, marketing manager of Corporation You are analyzing the dropping sales.Student B: Your name is Xi. coming from Shanghai office. You are offering a promotion strategy to see whether it is effective or not.20. Situation :Make a hotel reservationStudent A: You are Mr. i Smith. a CEO of Pepesi Co.You are l going to go on a business trip to Shanghai.You are callimg to make a holel reservation.Student B：You are Mr John, working as a receptionist in a hotel. You are asking the customerStudent A wants and other questions.21.Mike and Mary are working in a company. Mary is planning a meeting. but she is not sure what to do. So, she asks Mike for help. Make a conversation about it.22.Alice works in a toy-bear company. Mr. Smith wants to place an order. So he inquires some questions about the products and the company.23. Situation Airport ConversationStudent A: You are John. You are departing from an airport in Canada. You are stopped by StudentB. a security ollicer.Student B: You are Mike. a security oflicer. You think there is something unusual with John and ask him some questions such asa) What is the purpose of your visit?b) Where have you been staying?)Who have been in contact with in Canada?d) What is inside your case?24. Talking on the phoneStudent A Your name is X You telephone Y at Business Circle Conferencing.Request details of the next course on telephone skills and ask them to be sent by email (give your email address). Confirm that you will want to send five members of yourStaff on the course and find out what discount can be given on group booking.StudentB; Your name is Z. You work for Business Circle ConferencingSomeone calls to speak to your colleague Y, but (s)he has taken the day off today.Takc a message.25. Job interviewStudent A: IntervicweexXx. living in Nanjing. born in 1980, electrical engineering major; enthusiastic, disliking to leave things half-done. organized and extremely capable: a poor speaker,having been studying how to speak in public persistent and a fast learner cooperative and have good teamwork spirit a dnvers license a CPA (Cerificd Public Accountan)Student B: InterviewerManager of GE company。