business english 商务英语课件——商务语言
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chapter 2 business english(商务英语)
Notes
• Corporate bond • a bond or security issued by corporations • 公司债券
• 公司债券亦为公司债，是私人公司 或公众公司举借债务时使用的工具。 由发行人根据发行契约发行，为债 券持有人的债权凭证，由发行人承 担还本付息的义务。公司债期限可 短至几天或长达百年。发行人在债 券契约中必须说明资金用途、财务 状况。另外公司债还具有不免税、 有固定发行面值、在交易所上市等 特征。债券的发行通常由评信机构 给予信用评定。
Chapter 2
American Economy 美国经济
What do you know about America?
Can you describe the economic base and industrial structure of America?
What is the current situation of the American economy?
23. Edge
缓慢地移动；挪动；优势
He edged closer to the telephone, ready to grab it. 他慢慢挪向电话机，准备抓起听筒。 He is edging ahead in the opinion polls. 他在民意测验中的支持率正一点点攀升。 Through superior production techniques they were able to gain the competitive edge. 凭借先进的生产技术，他们得以占据竞争优势。
Economic Terms
• 1 retail sales零售额(... the sales volumes and revenue for the retailers including retail shops) • 2 corporate fleets旗舰式公司；大公司
商务英语课程课件Unit 4 Business
Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization
研究生商务英语课件BusinessEnglishUnit1Brands
Types of brands
Functional brand
Emphasize the actual functionality and performance of products or services, such as automobiles, electronic products, etc.
Borders failed to compete
with online retailers like
Amazon,
leading
to
bankruptcy and closure of
physical stores
Kodak
Kodak failed to Embrace Digital Photography and was slow to adapt to changes in the industry, leading to bankruptcy and reconstruction
Symbolic brand
Emphasize the symbolic meaning and cultural value of products or services, such as luxury goods, fashion brands, etc.
Experiential brand
emphasizes the user experience and emotional value of products or services, such as tourism, hotels, etc.
Explore new product categories or market segments that are consistent with the brand's positioning and values
自考国际商务英语课件
International Business English
LESSON TWO Income level and the world market
Business Knowledge
GNP and GDP are two important concepts used to indicate a country’s total income. GNP (gross national product) refers to the market value of goods and services produced by the property and labor owned by the residents of an economy.(国民原则). GDP measures the market value of all goods and services produced within the geographic area of an economy（国土原则）. The major difference between them is that the former focuses on ownership of the factors of production while the latter concentrates on the place where production takes place; the former stresses the income generated by turning out the products while the latter ,the value of the products themselves. And we can use them interchangeable. Per capita income and per capita GDP Per capita income is calculated by dividing its national income by its population. per capita GDP is calculated by dividing its total GDP by its population. Per capita GDP reveals the average income level of consumers, which is important when marketing consumer durables.
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
精选ppt
2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
17
3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
商务英语PPT优秀课件
3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.
综合商务英语(第4册)课件Unit 7
1. Risks might interrupt business, create legal liabilities, cause economic loss and endanger employees lives and well-being.
2. Risk management process includes: assess risk, develop systems, implement programs, monitor efforts and evaluate or modify systems.
breach n. A breach of an agreement, a law, or a promise is an act of breaking it. 违背；破坏（条约、法律或承诺）
☆他们的行动使两国关系面临严重恶化的危险。
Their actions threatened a serious breach in relations between the two countries.
breaches, non-compliance with regulations, and liabilities…
compliance n. Compliance with something, for example a law,
treaty, or agreement means doing what you are required or expected to do. 服从；承诺
external scenarios that may directly affect your business.
scenario n. If you talk about a likely or possible scenario, you are talking about the way in which a situation may develop. 设想，可能 发生的情况
商务英语口语ppt课件
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高频通用词汇
❖ Director 厂长、主任、所长、部长 ❖ Division manager 科长 ❖ Chief engineer 总工程师、轮机长[,endʒi'niə] ❖ Engineer 工程师 ❖ Technician 技术员[tek'niʃən] ❖ Head of group 组长 ❖ Foreman 工长、领班['fɔ:mən] ❖ Inspector 检验员[in'spektə] ❖ 领读5遍，选一列学员依次读。要求学员课下背下单词。
❖ The girl was moved, but somebody told her “don’t forget HIJK!” “He is just kidding.”
❖ The girl responded： It doesn’t matter whether he lied to me. There is “LMNOP”. Love must need our patience.
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Greetings
❖遇到熟人
▪ Haven’t seen you for ages/some time. 太久不见了。 ▪ How have you been(doing)? 最近怎么样？ ▪ Hey, man. How’s it going? ▪ How are you getting on/making out?
❖ Would you mind me opening the window? 你介意我开窗 户吗？
❖
标识英语
11
Dialogue1 初次见面
场景一：Edward船东来涂装厂房看船体喷涂进度。
❖ A：Are you Edward Green? 你是Edward Green 先生么？ ❖ B: Yes，I am. 是的。 ❖ A: How do you do? I’m Yuanfei Chen, foreman of painting center.
高频通用词汇
❖ Director 厂长、主任、所长、部长 ❖ Division manager 科长 ❖ Chief engineer 总工程师、轮机长[,endʒi'niə] ❖ Engineer 工程师 ❖ Technician 技术员[tek'niʃən] ❖ Head of group 组长 ❖ Foreman 工长、领班['fɔ:mən] ❖ Inspector 检验员[in'spektə] ❖ 领读5遍，选一列学员依次读。要求学员课下背下单词。
❖ The girl was moved, but somebody told her “don’t forget HIJK!” “He is just kidding.”
❖ The girl responded： It doesn’t matter whether he lied to me. There is “LMNOP”. Love must need our patience.
25
Greetings
❖遇到熟人
▪ Haven’t seen you for ages/some time. 太久不见了。 ▪ How have you been(doing)? 最近怎么样？ ▪ Hey, man. How’s it going? ▪ How are you getting on/making out?
❖ Would you mind me opening the window? 你介意我开窗 户吗？
❖
标识英语
11
Dialogue1 初次见面
场景一：Edward船东来涂装厂房看船体喷涂进度。
❖ A：Are you Edward Green? 你是Edward Green 先生么？ ❖ B: Yes，I am. 是的。 ❖ A: How do you do? I’m Yuanfei Chen, foreman of painting center.
商务英语中级-Business English(Lesson 7)
商务报告的结构及常用句型
Report on _________________
Keep the title of the report short. It only needs to tell your reader the subject.
简短、精炼，让你的读者知道你写作的意图即可
Report on _visits to website and propAonssweedr marketing strategy___
• Check that your plan covers all the points. Then write your report
Procedure
• Check your answer – Does it fully complete the task? – Is the information clearly organized? – Are the grammar, vocabulary and style appropriate?
The aim of Findings
this
report
is
to
Th_ha_vis_ew_bi_elle_inn_ca_lsu_kde_ed_wt_ohywyroitue
and what you will have
it
Over the last three monthsd, othneebnyuthmebeenrd.of
obvious / obviously quick / quickly rapid / rapidly remarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly
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Different forms of enterprises:
• State-owned enterprise • Joint-venture enterprise • (Foreign-owned)Privately-owned enterprise
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II. 应征面试必问语
College education (name of the University and major) High school education
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4. Work Experience
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5. Hobbies
• Basketball, listen to different kind of music, playing the guitar, 8-ball, calligraphy and photography • Electronic gadgets
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I. Warming up
Part I Resume
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Information about resume
1
1. Format.
2. Contents 3. Importance of resume 4. Techniques.
4
2
3
4
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6. Which band did you pass in the College English Test? 7. Do you have practical experience as a personnel manager? 8. What kind of fringe benefits do you provide for your employees? 9. How long is the trial period? 10. What qualifications do you have for this position?
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III. Keys to Dictation
• Unit One 希望与要求 • 1. We'd like to express our desire to establish business relations with you on the basis of equality, mutual benefit and the exchange of needed goods. • 2 In order to extend our export business to your country, we wish to enter into direct business relations with you. • 3 Our hope is to establish mutually beneficial trading relations between us.
1. What kind of personality do you have? 2. Have you got a permanent residence permit for Beijing? 3. What starting salary would you expect? 4. I majored in International Trade and minored in Marketing and Finance. 5. Did you win any honors or awards during your study at college?
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• 4. We look forward to a further extension of pleasant business relation. • 5. It's our hope to continue with considerable business dealing with you • 6. We look forward to receiving your quotation very soon, • 7. I hope you'll see from the reduction that we are really doing our utmost.
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6. Qualifications and special skills
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6. references
• Furnished upon request.
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Coming
next。。。
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3f the world’s largest manufacturers of electronic products. Be able to develop her abilities/ make contributions
Qualifications & Skills Starting Salary expected Starting Salary offered Fringe benefits Trail period Contact Phone number E-mail address 2013-12-14
Unit 1
Teaching Outline
Teaching Objectives:
1. To talk about Resume-related information. 2. Oral presentation. (Tips about Job Interview)
Teaching procedures:
See notes in the word document.
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Coming
next。。。
Sentence Dictation
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Tips for a Good Dictation
1. Abbreviation (Shortened form) 2. Initials 3. Symbols 4. Short term and long term memory
• Warming up - task 2 • Discussion
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Top situation
• Discuss in pairs or small groups what kind of company you would like to work in and state your reasons.
Life & health insurance 6 months
3620 6789
wangxx@ 24
Part II. Sentence Interpretation
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VI Follow-up practice
Listen to the sentences on the tape and write them down.
1) Information which constitute a resume. 2) Listening of the sample dialogues of an typical interview. 3) Oral presentation 3.Teaching methods: FAQ, pair work, taskbased methods
Proficient in English/ fluent Mandarin + Little Japanese / operate a computer
Appropriate rate of pay for her experience And educational background
HK ＄ 2000 a month
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Listening Comprehension
Listening practice
• Part I: Blank filling. • Training focus
Specific information.
1
2
Interview related questions
Interview related vocabulary.
1. Cover
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2. Personal Data
Name Gender Picture Age Nationality E-mail Telephone number Address.
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Etc.
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3. Educational Background
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• 8. We hope to discuss business with you at your earliest convenience. • 9. We wish to express our desire to trade with you in leather shoes. • 10. We look forward to your early reply and trust that though our mutual cooperation we shall be able to conclude this transaction with you in the near future.