商务英语综合教程unit1PPT课件
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ppt 课件-商务英语-第一单元
Cheaper goods Export increased
Result: England’s trade balance would deteriorate, while
France’s trade balance would improve.
Long-run surplus is impossible. Fundamental weakness: Trade is seen as a zero-sum game (a gain by one country results in a loss by another)
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1. Diminishing Returns
Assumption of constant returns to specialization: the units of resources required to produce a good are assumed to remain constant no matter where one is on a country’s PPF Reality: Diminishing returns to specialization – output increase leads to increased consumption of resource Reasons: unequal quality of resources different proportion of resources for different products
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Adam Smith (1776) attacked mercantilism: Countries differ in their ability to produce goods efficiently. Thus, a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it. Countries should specialize in the production of goods for which they have an AA, then trade these goods for the goods produced by other countries. Both countries benefit from international trade (a positive-sum game). Adam Smith advocated: specialization & free trade
商务英语 Unit 1 globalisationPPT课件
Disadvantages:
Globalization prevents governments from controlling√
their welfare systems.
Globalization lowers people’s living standards.
Globalization could lead to big employment problems √
c) basic facilities and services of a country, for example water, power, roads
d) a movement of large sums of money out of a country
e) the ability of a business to make money
word
2021ne Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
globalization or against it?
word
2021/3/13
完整版课件
Back to overview
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Listening For and against globalization
Which of the points below does Stephen Haseler make?
flight of capital Issue
商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
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Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
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Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
精选ppt
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading
商务英语综合教程 1 Unit4 PPT
Warm-up
Background
Detailed Reading
TEXT I
You are to watch an interview with Thomas van der Kallen, the CEO of Ebel, a luxury watch maker. Fill in the missing words. For the very rich, an expensive watch is as much to indicate status as it is to tell the time, and despite the current economic climate, competition in the industry is as fierce as ever with image being the buzz word of the hour. It is also very much about building the image . Today we are not in the business of selling watches. We are in the business of building and selling an image . And that is why we work with Ebel, only the best to really connect with our customers out there.
Warm-up
Background
Detailed Reading
TEXT I
4. Is it good timing to launch it now? Yes, for there are always people who benefit from recession: people in oil industry and people in other parts of the world and people who invest in other parts of the world. 5. Does iing
《商务英语综合教程》Unit 1 Communication
1 According to Anuj Khanna: a) why have communications improved in recent years?
1. 2 MP3
New technology has provided new communication channels such as the Internet, mobile phones, instant messaging, etc.
Ludwig Josef Johann Wittgenstein was an Austrian-British philosopher who worked primarily in logic, the philosophy of mathematics, and the philosophy of language. From 1929 to 1947, Wittgenstein taught at the University of Cambridge His teacher Bertrand Russell described Wittgenstein as "the most perfect example I have ever known of genius as traditionally conceived; passionate, profound, intense, and dominating."
b) how can they improve in the future?
They can improve in terms of giving more control to customers so that they don’t receive unwanted communications, and ensuring that the timing of any communication is right.
新版体验商务英语综合教程1unit1精品PPT课件
写在最后
成功的基础在于好的学习习惯
The foundation of success lies in good habits
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结束语
当你尽了自己的最பைடு நூலகம்努力时，失败也是伟大的， 所以不要放弃，坚持就是正确的。
When You Do Your Best, Failure Is Great, So Don'T Give Up, Stick To The End
演讲人：XXXXXX 时 间：XX年XX月XX日
Unit 1 Vocabulary
• Greece 希腊 • Greek 希腊人 希腊的 希腊人的 • Brazil 巴西 • Chinese 中国人 中国的 • Italian 意大利人 意大利语 • Italy 意大利 • Kuwait 科威特 • Kuwaiti 科威特的 科威特人的 • Oman 阿曼 • Omani 阿曼人 阿曼人的 • Poland 波兰 • Polish 波兰的 波兰语 • Russia 俄罗斯 • Sweden 瑞典 • Swedish 瑞典语 瑞典的 • Turkey 土耳其 火鸡 • Turkish 土耳其人 土耳其语的
新编商务英语综合教程第二版Unit 1.ppt
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
unit 1 商务英语 ppt课件
ppt课件
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Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
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IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
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Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
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Grammar
• Tense • Subjunctive mood • Collective nouns • Modal verbs • Prepositions
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British English I’ve just had lunch. Have you washed your hands?
secretary
['sekrɪt(ə)rɪ]
.
['sɛkrətɛrɪ]
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fertile fragile hostile missile
British English ['fɜːtaɪl] ['frædʒaɪl] ['hɒstaɪl] ['mɪsaɪl]
American English ['fɝtl] ['frædʒəl] ['hɑstl] ['mɪsl]
Unit 1
The Business of Language and the Language of Business
The Business of English
• The development of English • The difference between American
English and British English • The influence of English
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British English
car
[ka:]
American English [kar]
door party board morning
[dɔː] ['pɑːtɪ] [bɔːd] ['mɔːnɪŋ]
British English
[dɔr] ['pɑrti] [bɔrd] ['mɔrnɪŋ]
American English
American English [æ sk] [dæ ns] [fæ st] [pæ θ] [kæ nt]
box crop hot spot ironic
British English [bɒks] [krɒp] [hɒt] [spɒt] [aɪ'rɒnɪk]
American English [bɑks] [krɑp] [hɑt] [spɑt] [aɪ'rɑnɪk]
American English
She suggested that he quit smoking.
The judge ordered that the money be returned at once.
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British English
American English
The team are excited.
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2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
dictionary
['dɪkʃ(ə)n(ə)rɪ]
['dɪkʃə'nɛri]
ɒrə,t(ə)rɪ]
['læbrə'tɔri]
necessarily
['nesəs(ə)rɪlɪ]
[,nɛsə'sɛrəli]
preparatory
[prɪ'pærət(ə)rɪ]
[prɪ'pærətɔri]
.
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clerk either figure issue leisure neither schedule
British English [klɑːk] ['aɪðə] ['fɪgə] ['ɪsjuː] ['leʒə] ['naɪðə] ['ʃedjuːl]
American English [klərk] ['iðər] ['fɪɡjɚ] ['ɪʃu] ['li:ʒɚ] ['ni:ðɚ] ['skɛdʒul]
• esthetic • skeptical • check • mustache • pajamas • likable • judgment
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6
Pronounciation
ask dance fast path can’t
British English [ɑːsk] [dɑːns] [fɑːst] [pɑːθ] [kɑːnt]
The team is excited.
The government are announcing an The government is announcing an
important decision.
important decision.
British English
American English
American English I just had lunch. Did you wash your hands?
British English
She suggested that he should quit smoking. The judge ordered that the money should be returned at once.
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The difference between BE and AE
• spelling • pronunciation • vocabulary • grammar
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Spelling
• programme • catalogue • honour • theatre • offense • recognise • marvellous • reflexion
She dared not stay in the dark. You needn’t go with them.
She didn’t dare to stay in the dark. You don’t need to go with them.
• program • catalog • honor • theater • offence • recognize • marvelous • reflection
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• aesthetic • sceptical • cheque • moustache • pyjamas • likeable • judgement