工业设计专业英语1

Lesson1 What Is Design
There are many misconceptions about design. Sunday supplements and glossy magazines often use ‘design’ as a buzzword denoting style and fashion. While the toaster or corkscrew being featured may be well designed, the result is to feed the belief of would-be design clients that design is restricted to the surface of things and how they look, and that it’s best employed at the end of the product development process. （人们）对设计有很多误解。星期天增刊及服装杂志经常使用‚设计‛ 这个词作为风格和款式的流行用语。而特色的烤面包机和螺丝锥可能设 计精良，这也会给潜在的客户这样的理念—设计只是局限于事物的表面 和外观，
Lesson1 What Is Design
设计是基本的。人们需要记住我们周围的所有事物都是设 计出来的，设计结果几乎影响到我们生活的每一方面，我们 工作的环境，我们订购假期的方式，我们开启果酱瓶盖子的 方式。但是当使用这些东西的时候，我们认为这是理所当然， 但是正如国际工业设计咨询公司的创始人Bill Moggride所说 的，‚在制作这些东西时很多反复试验工作看起来毫不费 力。‛ Design and the user Good design begins with the needs of the user. No design, no matter how beautiful and ingenious, is any good if it doesn’t fulfill a user need. This may sound obvious but many products and services, such as the Sinclair C5, WAP mobile phone services, and a great many dot COM businesses failed because the people behind them didn’t grasp this.
Lesson1 What Is Design
Meanwhile, a definition focused on products or 3D realizations of ideas excludes the work of graphic designers, service designers and many other disciplines. There may be no absolute definitions of design that will please everyone, but attempting to find one can at least help us pin down the unique set skills that designers bring to bear. 同时，另一个定义强调产品或构思的三维实现上，却把图 形设计师、服务设计师以及其他很多学科所做的工作给排 除在外了。也许根本不存在一个完全的定义能让所有的人 都满意，然而试图找到一个（这样的）定义至少能够帮助 我们确定设计师们应该具有的一套独特的技能。
Lesson1 What Is Design
设计和用户 好的设计是从用户的需求开始的。任何设计如果不能满足 用户需求，不管它外观如何漂亮，设计如何精妙都不是好的 设计。这可能听起来显而易见，但是很多产品和服务，像 Sinclair C5、WAP移动电话服务以及大多数.com商业网站却 失败了，因为它们幕后的人并没有领会这个（原则）。 Finding out what the customer wants is first stage of what designers do. The designer then build on the results of that inquiry with a mixture of creativity and commercial insight. 发现客户想要什么是设计师们要做的第一件事。然后设计 师在调查结果的基础上，结合创造性和商业洞察力进行开发。
Lesson1 What Is Design
But good design isn’t simply about the surface. Aesthetic is important, but only a part of a bigger picture.
但是好的设计不仅仅涉及到表面。美学是重要的，但也仅是全局的一 部分。 Design is fundamental. People often need reminding that everything around us is designed and that design decisions impact on nearly every part of our lives, on the environments we work in, the way we book holidays, or the way we get the lid off the jam jar. When those things work, it’s taken for granted, but, as Bill Moggride, founder of international consultancy IDEO, says: ‚A lot of trial and error goes into making things look effortless.‛
Lesson1 What Is Design
Creativity A design doesn’t have to be new, different, or impressive to be successful in the marketplace, as long as it’s fulfilling a need, but design method do lead to innovative products and service. 创造性 一个设计不必是新的、与众不同的、或在市场上非常成功， 只要它能满足需求，但是设计方法确实能导致创新性的产品 或服务。 Designers learn that ideas that may seem strange are worth exploring and that the ‘common-sense’ solution is not always the right one. Designers often hit on counter-intuitive concepts through methods such as drawing, prototyping,
Lesson1 What Is Design
One definition, aired by designer Richard Seymour during the Design Council’s Design in Business Week 2002, is ‚making things better for people‛. It emphasized that design activity is focused first and foremost on human behavior and quality of life, not factors like distributor preferences. But nurses or road sweepers could say they, too, “make things better for people”. 由设计师Richard Seymour在设计委员会2002年商业设计 周刊上给出的一个定义是‚让事物更好地为人们服务。‛ 它强调设计活动主要集中在人类的行为和生活的质量，没 有把像经销商的偏好等因素包括进去。然而护士和道路清 洁工也可以说他们是‚让事物更好地为人们服务‛。
Lesson1 What Is Design
The single word ‚design‛ encompasses an awful lot, and that’s why the understandable search for a single definition leads to lengthy debate to say the least. 一个简单的词语‚设计‛包含了太多的东西，这就是为什 么为什么用一个简单的定义来概括设计会招致那么多的无 休止的争论。 There are broad definitions and specific ones—both have drawbacks. Either they’re too general to be meaningful or they exclude too much. 既有有宽泛的定义，也有具体的定义——这两种都有缺点。 它们要么太笼统，要么太多例外。
Lesson1 What Is Design
Scientists can invent technologies, manufactures can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these thing and turn a concept into something that’s desirable, viable, commercially successful and adds value to people’s live. 科学家能够创造技术，制造者能够生产产品，工程师能够 设计它们的功能，而市场销售人员能够销售它们，但是只有 设计师能够把（自己的）见解和这些东西结合起来，然后把 概念转换为满足要求的、切实可行的、商业成功的东西，把 使用价值添加到人们的生活中。