商务英语情景口语：产品卖点

商务英语情景口语：产品卖点

M： The product's selling points is its advanced technoledge.

F： Unfortunately, it's just too expensive for majority of consumer to afford.

M： Why is the price so high?

F： It's not just that the price is high, it's that the overhead to update an entire computer system to be compatible is costly.

M： Model of computers aren't compatible?

F： Most current computer systems simply can't handle it because this model truly has extradinary capabilities.

M： Maybe after the next generation of technology comes out, the price of this model will become more affordable.

F： But by then, the technology will be outdated.

M： True, but our focus has never been affordability anyway. Costwise, we may not be very competitive, but qualitywise, we definately have an edge.

F： That's right, no one else has a product on the market now that is comparable.

M： This model has advanced technoledge, superior components, it is compact, and it's a top-quality product.

F： I guess you get what you pay for.

这个产品的卖点就是采用了先进的技术.

遗憾的是,这种产品太贵了,绝大部分消费者都买不起.

价格为什么这么高?

不是价格高,而是更新整个电脑系统兼容性的费用太高了.

现代电脑都不具有兼容性吗?

因为这种产品确实需要特别的兼容性能,所以当前绝大部分电脑根

本没法派上用场.

也许下一代技术推出之后,这种产品的价格会让更多人买得起.

不过到那个时候,技术又该更新了.

确实如此,但是不管怎么样,我们的重心不应该一直放在价格承受

度上.注重价格,我们的竞争力则不会很强,但是如果重视质量,我们肯

定会占有优势.

你说得对,那样在市场上没有任何产品能与之相比.

这种产品技术先进,部件质优,外形小巧,质量上乘.

我想还是一分钱一分货吧.verheads： regular costs that you have when you are running a business or an organization, such as rent, electricity, wages, etc. 经费;营运费用;经常性开支

Compatible： of machines, especially computers 机器,尤指

计算机 able to be used together 可共用的;兼容的 ~ (with

sb/sth)

compatible software 可兼容的软件

The new system will be compatible with existing equipment. 新的系统将与现有的设备相互兼容.

Outdated： no longer useful because of being old-

fashioned 过时的;陈旧的

outdated equipment/laws/methods 过时的设备／法规／方法

These figures are now outdated. 这些数字现在已经过时.

Edge： a slight advantage over somebody/something (微弱的)优势 singular ~ (on/over sb/sth)

The company needs to improve its competitive edge. 公司必须提升它的竞争力.

They have the edge on us. 他们略胜我们一筹.

Compact： small and easy to carry 小巧易携带的;袖珍的

a compact camera 袖珍照相机