世界著名经典广告语

合集下载

世界著名广告语

世界著名广告语

世界著名广告语好的广告语就是品牌的眼睛,对于人们理解的品牌内涵,建立品牌忠诚都有不同寻常的意义。

下面我们来看看这些耳熟能详的世界经典广告语,是如何造就世界级的品牌的。

雀巢咖啡:味道好极了这是人们最熟悉的一句广告语,也是人们最喜欢的广告语。

简单而有意味深远,琅琅上口,因为发自内心地感受可以脱口而出,真是其经典之所在。

以至于雀巢以重金在全球征集信广告语时,发现没有一句比这句话更景点,所以就永久的保留了它。

M&M巧克力:只溶在口,不溶在手这是著名广告大师伯恩巴克的灵感制作,堪称经典,流传至今。

它既反映了M&M巧克力糖衣包装的独特usp,又暗示M&M巧克力味口好,以至于我们不愿意是巧克力在手上停留片刻。

百事可乐:新一代的选择在与可口可乐的竞争中,百事可乐终于找到突破口,他们从年轻人身上发现市场,把自己定位为新生代的可乐,邀请新生代喜欢的超级歌星作为自己的品牌代言人,终于赢得年轻人的青睐。

一句广告语明确的传达了品牌的定位,创造了一个市场,这就广告语居功至伟。

大众甲克虫汽车:想想还是小得好60年代的美国汽车市场是大型车的天下,大众的甲克虫刚进入美国时根本就没有市场,伯恩巴克再次拯救了大众的甲克虫,提出“think small”的主张,运用广告的力量,改变了美国人的观念,是美国人认识到小型车的优点。

从此,大众的小型汽车就稳执美国的汽车市场之牛耳,直到日本汽车进入美国市场。

耐克:just do it耐克通过以just do it为主题的系列广告,和篮球明星乔丹的明星效应,迅速成为体育用品的第一品牌,而这句广告语正符合青少年一代的心态,要做就做,只是与众不同,只要行动起来。

然而,随着乔丹的退役,随着just do it改为“I dream.”,耐克的影响力逐渐式微。

诺基亚:科技以人为本“科技以人為本”似乎不是諾基亞最早提出的,但卻把這句話的內涵發揮得淋漓盡致,事實證明,諾基亞能夠從一個小品牌一躍為移動電話市場的第一品牌,正是尊崇了這一理念,從產品開發到人才管理,真正體現了以人為本的理念,因此,口號才喊得格外有力,因為言之有物。

50句经典广告语

50句经典广告语

50句经典广告语M&M巧克力:不溶在手,只溶在口百事可乐:新一代的选择大众甲克虫汽车:想想还是小的好耐克:just do it诺基亚:科技以人为本戴比尔斯钻石:钻石恒久远,一颗永流传麦氏咖啡:滴滴香浓,意犹未尽山叶钢琴:学琴的孩子不会变坏麦氏咖啡:好东西要与好朋友分享人头马XO:人头马一开,好事自然来德芙巧克力:牛奶香浓,丝般感觉英特尔:给电脑一颗奔腾的芯丰田汽车:车到山前必有路,有路必有丰田车金利来:男人的世界飞力浦:让我们做得更好沙宣洗发水:我的光彩来自你的风采李维牛仔:不同的酷,相同的裤义务献血:我不认识你,但我谢谢你!日产汽车:古有千里马,今有日产车宝马汽车:驾驶乐趣,创新无限555香烟:超凡脱俗,醇和满足饮料:非可乐摩托罗拉:飞越无限海尔:海尔,中国造中国联通:情系中国结,联通四海心世界上最重要的一部车是爸爸的肩膀」(中华汽车)他傻瓜、你聪明」(柯尼卡)知识使你更有魅力」(中国时报)艾维斯:我们正在努力。

劲量电池:劲量兔子。

维克多语言机器公司:大师级的声音。

本森.贺杰斯100周年:我们的缺点。

香奈尔香水:分享这份梦幻。

佳洁士牙膏:看,妈妈,没有蛀牙。

TIMEX:一口难忘。

雪佛兰汽车:开着你的雪佛兰看美国。

里根争取连任美国总统:这是美国的又一个春天。

骆驼香烟:为了买这包骆驼香烟,我走了一英里。

可口可乐:真正可口可乐。

克勒格大米咖哩:咬一口,干干脆。

宝丽莱即拍即得:就是这么简单。

吉列剃刀:看着光,感觉爽。

派伯索丹牙膏:你也许会奇怪,黄斑哪里去了。

好运香烟:只为好运,不要甜蜜。

颇度肉鸡:让一个强硬的男人做一只松软的香鸡。

花季少女牌床单:A buck Well spent。

斯特恩威钢琴:不朽的乐器。

姆啤酒:来自天蓝色的水乡。

ESPN体育频道:这里是体育中心。

莫森啤酒:欢笑的夫妻。

安踏:你没有他的天赋你没有他的条件你无人喝彩世界不公平?但你又梦想的权利让心跳成为你的宣言让伤痕成为你的勋章让世界的不公平在你面前低头!361度不屈服天生的高度,不满足昨天的难度,不重复自己的角度,不追随别人的速度,不甘于平凡的态度,有勇气就可以挑战每一度,361°勇敢做自己。

世界经典广告语英文

世界经典广告语英文

世界经典广告语英文1.We lead,others copy.我们领先,他人仿效。

(理光复印机)2.Impossible made possible.使不可能变为可能。

(佳能)3.Take time to indulge.尽情享受吧!(雀巢)4.The relentless pursuit of perfection. (lexus)不懈追求完美。

(凌志轿车)e to where the flavour is.( marlboro country)光临风韵之境——万宝路世界。

(万宝路)6.To me, the past is black and white, but the future is always color.对我而言,过去平淡无奇;而未来,却一直是彩色的。

(轩尼诗酒)7.Ask for more.渴望无限。

(百事)8.Let's make things better. 让我们做得更好。

(飞利浦电子)9.Buy Australia, Buy you a job.买澳大利亚货,给你买份工作。

(澳大利亚)10.Time is what you make of it.(Swatch) 天长地久。

(斯沃奇手表)11.Make yourself heard.(Ericsson) 理解就是沟通。

(爱立信)12.Engineered to move the human spirit.(Mercedes-Benz) 人类精神的动力。

(梅塞德斯-奔驰)13.Fresh-up with Seven-up.(Seven-up) 提神醒脑,喝七喜。

(七喜)14.Connecting People.(Nokia) 科技以人为本。

(诺基亚)15.For the Road Ahead.(Honda) 康庄大道。

(本田)16.The Relentless Pursuit of Perfection.(Lexus) 追求完美永无止境。

世界著名品牌英文广告语

世界著名品牌英文广告语

世界著名品牌英文广告语1.Goodtothelastdrop.滴滴香浓,意犹未尽。

(麦斯威尔咖啡)2.Thetasteisgreat.味道好极了。

(雀巢咖啡)3.Obeyyourthirst.服从你的渴望。

(雪碧)4.Fresh-upwithSeven-up.提神醒脑,喝七喜。

(七喜)5.Tome,thepastisblackandwhite,butthefutureisalwayscolor.对我而言,过去平淡无奇;而未来,却是绚烂缤纷。

(轩尼诗酒) 6.Welead.Otherscopy.我们领先,他人仿效。

(理光复印机)7.Impossiblemadepossible.使不可能变为可能。

(佳能打印机)8.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意,没有解决不了的大问题。

(IBM公司) 9.Makeyourselfheard.理解就是沟通。

(爱立信)10.Worldinhand;SoulinCyber.掌中乾坤,梦之灵魂。

(微软)11.Allyourimaginationscanbecreated.一切依你而为。

(戴尔电脑)12.Poetryinmotion,dancingclosetome.动态的诗,向我舞近。

(丰田汽车)13.InSearchofExcellence.志在千里!(别克轿车)14.Attheheartoftheimage。

影像·从心。

(尼康)15.Cometowheretheflavoris.MarlboroCountry.光临风韵之境——万宝路世界。

(万宝路香烟)16.Askformore.渴望无限。

(百事流行鞋)17.Timeiswhatyoumakeofit.天长地久。

(斯沃奇手表)18.Constructionissolidifiedart,ArtisflowingConstruction.建筑是凝固的艺术,艺术是流动的建筑。

世界经典中英文翻译广告词

世界经典中英文翻译广告词

世界经典中英文翻译广告词如今大街小巷都会看到广告,英语是是国际通用语言,很多广告采用中英文形式,店铺为大家提供世界经典中英文翻译的广告词,欢迎阅读。

The taste is great 味道好极了。

(雀巢咖啡)Feel the new space 感受新境界。

(三星电子)Intelligence everywhere智慧演绎,无处不在。

(摩托罗拉手机) The choice of a new generation新一代的选择。

(百事可乐)We integrate, you communicate我们集大成,您超越自我。

(三菱电工)Take TOSHIBA, take the world拥有东芝,拥有世界。

(东芝电子) Let’s make thing btter让我们做得更好。

(飞利浦电子)No business too small, no problem too big没有不做的小生意,没有解决不了的大问题。

(IBM公司)M&Ms melt in your mouth, not in your hand(M&Ms) 只溶在口,不溶在手。

(M&M巧克力)Good to the last drop (Maxwell) 滴滴香浓,意犹未尽。

(麦氏咖啡)Impos*le made pos*le使不可能变为可能。

(佳能打印机)Take time to indulge 尽情享受吧!(雀巢冰激凌)The relentless pursuit of perfection不懈追求完美。

(凌志轿车) Poetry in motion, dancing close to me动态的诗,向我舞近。

(丰田汽车)Come to where the flavor is Marlboro Country光临风韵之境——万宝路世界。

(万宝路香烟)To me, the past black and white, but the future is always color 对我而言,过去平淡无奇;而未来,却是绚烂缤纷。

世界著名品牌英文广告语大全

世界著名品牌英文广告语大全

世界著名品牌英文广告语大全Advertising SlogansCommunications, broadcasting, and publishing“All the news that’s fit to print.” —The New York Times, 1896, Direct “ABC: America’s Broadcasting Company” — ABC, 1999“Be the first to know” — CNN International, 2002-present“Before you make up your mind, open it.” — Irish Independent “Boundless” — AT&T, early 2000s“Bringing it home to ME” — Prime Television Australia (Seven Network affiliate) 2003-present“Business Is Beautiful” — Sprint“Come and get your love.” — Alltel, 2005-present“CTV. Canadian Television” — CTV“Done.” — NEXTEL, pre-merger“Don’t just sit there.” “Okay, just sit there.” — ABC, 1998 “Fair and balanced” — FOX News“GEE! No, GTE.”“Generation d” — WorldCom“Get Connected!” — G4, 2004“Get more” — T-Mobile“Going beyond the call” — SBC Communications, 2000s “GOTTALOVEIT” — Seven Network Australia, 2005-present“How are you?” — Vodafone“How does the wireless industry make you feel?” Sprint PCS “Fair & Flexible Plan”“How many bars do you have?” AT&T Wirele ss, 2004“Is This A Great Time Or What?” — MCI Communications“If it’s on, it’s in.” — Radio Times, MCBD“If you don’t get it, you don’t get it.” —The Washington Post, 1990s “It’s good to talk” — BT, 1990s“It’s not TV, it’s HBO.” — HBO, late 1990s“It’s Smart to be Square” — British Satellite Broadcasting, 1990, referring to its “squarial” satellite antennas“It’s time for U” — UPN, 2003“Let your fingers do the walking.” — Yellow Pages, 1964, Geers Gross “Listening. Answering.” — BellSouth“Lifetime: Television for Women.” —Lifetime Television, 1995-present. “Live from anywhere” — CNN International, 2006-present“Make the most of now” — Vodafone, 2005-present“More bars in more places” — Cingular Wireless, 2004-present“Must See TV” — NBC, late 1990s“Nick is for kids” — Nickelodeon“No Limits” — Showtime (1997-present)“Now, that’s better” — Sprint PCS“One Sprint. Many Solutions” — Sprint“Quoted everywhere” — CNN International, 2006-present“Raising the bar” — Cingular Wireless, 2004-present“Reach out and touch someone” — AT&T, 1979, N.W. Ayer & Son “Seeing small business differently” — SBC Communications “Seriously Ten” — Network Ten Australia“Still the One” — ABC 1978, Nine Network Australia 1980s - present, Sky Television 1990“The Eye in the Eyes”— CBS, 2003“The first network for men” — Spike TV“The future’s bright. The future’s Orange.” — Orange, 1996, WCRS “The more you hear, the better we sound” — AT&T long distance “The most trusted name in news” — CNN“The one to watch” — Seven Network Australia 1999-2003, ATN Channel 7 1999-“The Point Of Contact” — Sprint“The right choice” — AT&T, 1986-1993“There’s No Place Like HBO” — HBO, 1983“This is SportsCenter.” — ESPN SportsCenter, 1995-present“We love TV.” — ABC, 1998-’99, TBWA\Chiat\Day“We never stop working for you” — Verizon Wireless“We’re The One” — Sky Television, 1989“Yes” — Optus“Yes you can.” — Sprint, 2005-present“You give us 22 minutes, we’ll give you the world” — WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (2004)“You should see what’s on HGTV” — HGTV, 2003“You Watch, We Listen” — British Satellite Broadcasting, 1990 “Your friend in the digital age” — Cox Communications“Your World. Delivered.” — AT&T, 2005-presentElectronics“The battery you dream about.” —Duracell Batteries, mid to late 2000s “Be inspired” — Siemens Mobile, early 2000s“Can you hear me now?” — Verizon Wireless“Connecting people.” — Nokia“Designed for life” — Siemens Mobile, early to mid 2000s“Do you have the bunny inside?” — Energizer Max, 2000s“The Document Company” — Xerox“Enjoyment matters” — BenQ“Genesis Does What Nintendon’t - Sega Genesis, 1990s“Get N or get out.” Nintendo, late 1990s“HelloMoto.” — Motorola“Hello Tosh, gotta Toshiba?” — Toshiba, 1984, Gold Greenlees Trott “Ideas for life” — Panasonic“Imagine” — Samsung, 2005“Imagination at Work.” — General Electric“Is it live, or is it Memorex? “- Memorex video cassettes, 1970s or 1980s on“It’s a miracle” — Xerox, 1975“It’s good to play together.” — Microsoft Xbox“It’s so simple” — Polaroid, 1977“Just What I Needed.” — Circuit City“Keep exploring” — BenQ-Siemens, 2006“Keep Going” — Energizer Batteries, mid 2000s“Keeps going and going and going.” — Energizer Batteries, 1990s “Let’s make things better” — Philips“like.no.other” — Sony, 2004“Live in your world, Play in ours.” — PlayStation 2“Make yourself heard” — Ericsson“The most human handset.” — DiStar“Neighbour’s envy, owner’s pride” — Onida TV (India)“No battery is stronger longer.” — Duracell Batteries, 1990s “Now You’re Playing With Power!” — Nintendo, mid-1980s to mid-1990s “One that Last” — Duracell Batteries - late-1980s“See what the future has in store.” — Future Shop“Sense and Simplicity” — Philips, 2004-present“Staples: Yeah, We Got That” — Staples, 1998“That was easy.” — Staples, 2003-present“Thousands of possibilities. Get yours.” — Best Buy“Touching is good.” — Nintendo DS“Trusted Everywhere” — Duracell Batteries, 2000s“Turn On The Fun” — Best Buy 2000“Welcome to the next level/’SEGA!’” - Sega, la te 90’s.“Where you at?” — Boost Mobile“Who are you?” — Nintendo“With Samsung, it’s not that hard to imagine.” — Samsung, 2005 “You can’t top the copper top” —Duracell Batteries, early to mid 1990s “You’ve got questions, we’ve got answers.” — RadioShackComputing“And you’re done.” — “Buy it. Sell it. Love it.” — eBay“Dude, you’re gettin’ a Dell!” — Dell Computer, 2000s“e-business solutions” — IBM, 2000s“Easy as Dell” — Dell Computer“It’s in the game.” — EA Sports“Challenge everything” — EA Games“Everything is Easier on a Mac” — Apple Computer, 2000s“For the rest of us” — Apple Computer, 1984“GNU is Not Unix” — Free Software Foundation“Go farther.” — “Intel inside” — Intel“Invent.” — Hewlett-Packard“[It’s] so easy to use, no wonder it’s number one” — AOL, 1990s “It’s better with the butterfly” — Microsoft (for MSN 8 internet service provider)“It’s in the game.” — EA Sports“It’s the Internet that logs onto you” — SBC-Yahoo! DSL“Leap ahead.” - Intel, 2006-present“Multimedia You Can Use” — Apple Computer, 1990s“Power is Macintosh” — Apple Computer, 1990s“Power without the price” — Atari, 1985-1990s“Rip. Mix. Burn” — Apple Computer“So powerful, it’s kind of ridiculous” — 3dfx (for Voodoo 3 cards) “The power to be your best” — Apple Computer, 1990s“Think” — IBM, 1914“Think different” — Apple Computer, TBWA\Chiat\Day, 1998–“Think outside the box” — Apple Computer, 1990s“Want a better internet? You belong at America Online” — AOL, 2000s “Welcome to the World Wide Wow” — AOL (play on World Wide Web) “Where do you want to go today?” — Microsoft, 1990s“Wikipedia, the Free Encyclopedia” — Wikipedia“Your potential, our passion.” — Microsoft, 2000s“iThink, Therefore iMac” — Apple Computer, Late 1990s to Early 2000s (Play on I think, therefore i am)“50,000 songs in your hand” — Apple Computer - iPodRecordings“America’s Best Record” — Puritan Records“Comparison With the Living Artist Reveals No Difference” — Edison Records“Each Record a Masterpiece” — Van Dyke Records“Echo Around the World” — Edison Records“First with the Hits” — Mercury Records“Hear What You Like - When You Like” — Rex Records“If it’s a King, It’s a Hillbilly —If it’s a Hillbilly, it’s a King” — King Records“Never Scratches” — Lyric Records“No Music, No Life” — Tower Records“It´s masters voice” — RCA VictorFashion–Clothing“Children’s shoes have far to go.” —Start-Rite Shoes, 1945, Stanley Studios“fcuk” — French Connection United Kingdom, 1990s, TBWA\“For successful living” — Diesel“Hello boys” — Playtex Wonderbra“Just do it” — Nike, 1988-on, Wieden+Kennedy“Lifts and separates” — Playtex Cross-Your-Heart bra, 1960s. “Scent to bed” — French Connection United Kingdom“What becomes a legend most?” — Blackglama Great Lakes Mink “Know what comes between me and my Calvins? Nothing!” — Calvin Klein “501 Blues” —Levi’s Jeans, 1984“The best seat in the house” — Jockey underwear“My friend, Joe Holmes, is now a horse” — Arrow Shirts, 1938 “Impossible is nothing” — adidas, TBWA\Makeup“Maybe she’s born with it - maybe it’s Maybelline” — Maybelline “A Little Dab’ll Do Ya” —Brylcreem men’s hair application“It’s because I’m worth it” —L’Oreal Hair Products/makeup “Clean, Clear and under controll” - Clean and ClearPerfume“Between love and madness lies Obsession.” — Calvin Klein, 1985 “Do You Dare?” — Britney Spears - Curious, 2004“Promise her anything, but give her Arpege” — LanvinJewelry“A diamond is forever.” — De Beers Consolidated Mines, 1948–present (by N.W. Ayer & Son)“It takes a licking and keeps on ticking.” — Timex Corporation, 1956Miscellaneous“Create a storm” — Monsoon“Who’s that behind those Foster Grants?” — Foster Grant“Every kiss begins with Kay.“Beauty meets quality” — Malabar gold(Indian)Finance“Access, your flexible friend” — Access credit card, UK, 1970s/80s “The bank that likes to say Yes” — Trustee Savings Bank“Because life’s complicated enough” — Abbey National“Don’t leave home without it” — American Express“Life takes xxx. Life takes VISA” — VISA (credit card) (xxx varies) “The future takes VISA” — VISA (credit card), 2006“Higher Standards” — Bank of America“Live richly” — Citibank“Get a little eXtra help” — Halifax“In your corner.” — H&R Block“Like a good neighbor, State Farm is there.” — State Farm Insurance “The Listening Bank” — Midland Bank“Merrill Lynch is Bullish on America” — Merrill Lynch“More human interest” — Washington Mutual“Seeing beyond money” — SunTrust Bank“Uncommon wisdom” — Wachovia“There are some things money can’t buy. For everything else, there’s MasterCard.” -MasterCard“VISA - It’s everywhere you want to be” — VISA (credit card), 1988, BBDO“We make money the old fashioned way—we earn it.” — Smith Barney “When E. F. Hutton Talks, People Listen” — E.F. Hutton & Co.“The world’s local bank” — HSBC“You’re in good hands.” — Allstate Insurance“We all do dumb things. But paying too much for car insurance doesn’t have to be one of them.” — GEICO auto insurance“Just 15 minutes can save you 15 percent or more on car insurance.” —GEICO auto insurance, 2000s“I’ve got good news - I just saved a bunch of money on my car insurance by switching to GEICO!” GEICO (In commercials, usually said after something horrible happens)“The Company You Keep” New York Life“Lost Another loan to Ditech!” Ditech, 2001“What’s in your wallet?” Capital One, 2005“Understanding Banking” Bank of Ireland, 2005“Be With AIB” Allied Irish Banks“The Bank You Can Get On With” Permanent TSB“Which Bank?” Commonwealth Bank“Nationwide is on your side”“Get a piece of the rock” — Prudential Insurance“The power of the pyramid is working for you” — Transamerica“My insurance company? New England Life of course, why?” —(just before cartoon person meets a comic fate —being under a falling safe for example. From magazine ads.)Food and drink–Food“57 Varieties” - H. J. Heinz Company“America spells cheese, K-R-A-F-T” - Kraft“Beanz Meanz Heinz” - Heinz Baked Beans“Bring out the Best Foods/Hellmann’s, and bring out the best” - Best Foods and Hellmann’s Mayonnaise“Bring out the Branston!” - (pickle)“Choosy mothers choose Jif” - Jif Peanut Butter“The cheesiest!” - Kraft Macaroni & Cheese“For mash get Smash” - Smash instant mashed potatoes, 1974, Boase Massimi Pollitt“It’s the way it shatters that matters” - Violet Crumble“If you like a lot of chocolate on your biscuit joing our Club” - Jacob’s Club“The man from Del Monte, he say yes” - canned fruits“M’m, M’m Good” - Campbell’s Soup“The growing up spread you never grow out of / My mate, Marmite”“Nowt taken out” - Allinsons bread“Only the best for the Captain’s table” - Birdseye“Ore-Ida! It’s all-righta!” - Ore-Ida“Shouldn’t your baby be a Gerber baby?” - Gerber Products Company “There’s always room for J-E-L-L-O”, Jell-O“They’re waffly versatile” - Bird’s Eye Potato Waffles“When it rains, it pours.” - Morton Salt (1912, by N.W. Ayer & Son) “You’ll never put a better bit of butter on your knife” - Country Life butter“Today the pits, tomorrow the wrinkles” - Sunsweet Prunes, 1970s “You don’t have to be Jewish to love Levy’s Rye Bread” - Levy’s Rye BreadBreakfast cereals“100% vs. 6%. That’s the Total difference.”“Apples, hazlenuts, bananas, raisins, coconuts, sultanas” - Kellogg’sFruit’n'Fibre“Breakfast of Champions” - Wheaties, 1935, Blackett-Sample-Gummert (later “The Breakfast of Champions” into the 1990s)“Bet you can’t eat three” - Shredded Wheat“Can’t Get Enough of That Golden Crisp”“Central heating for kids” - Ready Brek porridge“Crunchy wheat, nicely sweet” - Kellogg’s Frosted Mini Wheats “Cuckoo for Cocoa Puffs”“Dig ‘em!” Sugar Smacks“Everyone loves my Cocoa Krispies” - Kellogg’s“Follow your nose” - Froot Loops“Frosted Lucky Charms, they’re magically delicious”“Gotta have my pops!” - Corn Pops“Have you had your Weetabix?”“I’d rather have a bowl of Cocoa Puffs”“I want my Maypo” - Maypo“It’s a honey of an O, it’s Honey Nut Cheerios”“Just like a chocolate milkshake, only crunchy” - Coco Pops “Kellogg’s, because your best days start with breakfast”“Kid tested. Mother approved.” - Kix“Makes Red Blood!” - Grape-Nuts“Mikey likes it” - Life“Nobody can say no to the honey nut O’s in Honey Nut Cheerios”“Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios”“Shot from Guns!” - Quaker Puffed Rice and Puffed Wheat“Silly rabbit, Trix are for kids”“Snap, Crackle, and Pop” - Kellogg’s Rice Krispies“Tell them about the honey, mummy” - Sugar Puffs“They’re grrreat!” - Kellogg’s Frosted Flakes/Frosties“They’re tasty, tasty, very very tasty / They’re very tasty” - Kel logg’s Bran Flakes“The best to you each morning” - Kellogg’s“Taste them again, for the first time” - Kellogg’s Corn Flakes “Yabba-Dabba delicious” - Post Fruity and Cocoa PebblesConfectionery (candies, sweets, lollies)“A glass and a half of milk in every half pound” - Cadbury’s Dairy Milk “A hazelnut in every bite” - Topic“A Mars a day helps you work, rest and play” - in the United Kingdom and Canada“A Milky Way Today. At work, rest and play!” (Milky Way is also made by Mars)“A minty bit stronger” - Trebor Soft Mints“A taste of paradise” - Bounty“All because the lady loves Milk Tray” - Cadbury’s Milk Tray chocolates, 1970s“Break out of the ordinary” - Nestle’s Butterfinger“Chocolate is better in colour.” - M&M’s“Coffee Crisp makes a nice light snack.”“Do you eat the red ones last?” - Smarties, 1970s or 1980s on until the early 1990s, revived around 2002 or 2003“Do you love anyone enough to give them your last Rolo” - Rolo confectionery“Double your pleasure, double your fun” - Wrigley’s Doublemi nt Chewing Gum“A finger of Fudge is just enough to give your kids a treat” - Cadbury’s Fudge (1970s)“The freshmaker!” - Mentos“Full of Eastern Promise” - Fry’s Turkish Delight“Give me a break!, Give me a break!, break me off a piece of that Kit Kat bar!”“Have a break, have a Kit Kat”“Hershey, the great American chocolate bar”“How much can you handle” - Bubble Tape“The lighter way to enjoy chocolate” - Maltesers“The longer lasting snack” - Twix“Made to make your mouth water” - Opal Fruits“Melt in your mouth, not in your hand.” - M&M’s“Monsieur, with these Ferrero Rocher you’re really spoiling us”“Nobody better lay a finger on my Butterfinger.” - Nestlé’s Butterfinger, spoken by Bart Simpson from The Simpsons.“One two many and you might turn Bertie” - Bassett’s Liquorice Allsorts “Only Smarties have the answer”“See the face you love light you with Terry’s All Gold” - chocolates “Snickers satisfies”“Sometimes you feel like a nut, sometimes you don’t.” - AlmondJoy/Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample“Taste the rainbow”, Skittles“The sweet you can eat between meals without losing your appetite” - Milky Way“Too good to hurry mints” - Murray Mints“Two for me, none for you!” - Twix“What would you do for a Klondike Bar?” - early 1990s, early 2000s “Where’s the cream filling?” Hostess cakes“WotalotIgot!” - Smarties, 1961, JWT“Whatever it is I think I see becomes a Tootsie Roll to me!” - TootsieRolls“You get a big delight in every bite of Hostess snacks” - 1970sFast food“The burgers are better at Hungry Jack’s”“Eat fresh.” - Subway“If it doesn’t get all over the place, it doesn’t belong in your face” - Carl’s Jr.“That’s Hot” - Spicy BBQ Six Dollar Burger Carl’s Jr.“Without us, some guys will starve” - Carl’s Jr.“Ain’t no reason to go anyplace else” - Wendy’s“Hello Hardee’s!/Hardee’s the taste that brings you back again” - (sung to the tune of “Hello Dolly”)“Hurry on down to Hardee’s”“It’s better here!” - Wendy’s Restaurants, 2004-Present “Where’s the beef?” - Wendy’s Restaura nts, 1984-2004,Dancer-Fitzgerald-Sample“Jack’s back” - Jack in the Box fast food restaurant“Nowhere else but Burger Chef”“Pizza! Pizza!” - Little Caesars restaurants“Think outside the bun.” - Taco Bell, late-1990s, early-2000s“Yo quiero Taco Bell” - mid-1990s“Your choice down at Wendy’s, where quality is our recipe (da-da da)”“You’re Wendy’s kind of people.”“You’ve always got time for Tim Hortons” - mid-to-late-1990s-onBurger King“America loves burgers, and we’re America’s Burger King - 1970s “Aren’t you hungry for Burger King now.”“Have it your way.” - Burger King“If you ask us, (chomp chomp chomp), it just tastes better. (Chomp!)“Burger King. Where kids are king.” - 1970s“Who’s got the best darn burgers in the whole wide world? Burger King a nd I.”KFC (Kentucky Fried Chicken)“We Do Chicken Right” 1980s?“Barrel of fun” - 1970s“Finger-lickin’ good” KFC, (1950s-1970s; still used in many international markets)“If you want Kentucky Fried Chicken, you have to visit me” - 1969, sung by Colonel Sanders.“Chicken Capital, USA” - KFC, 2004“There’s fast food, and then there’s KFC” - KFC“Real goodness from Kentucky Fried Chicken” - 1970sMcDonald’s1960s Look for the Golden Arches1967 McDonald’s is Your Kind of Place1971 You Deserve a Break Today1975 We Do it All for You1975 Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun1976 You, You’re The One1979 Nobody Can Do It Like McDonald’s Can1980, 1981 You Deserve a Break Today1981 Nobody Makes Your Day Like McD onald’s Can1983 McDonald’s and You1984 It’s a Good Time for the Great Taste of McDonald’s1988 Good Time, Great Taste, That’s Why This is My Place1990 Food, Folks and Fun1991 McDonald’s Today1992 What You Want is What You Get1993 Do You Believe in Magic?1995 Have You Had your Break Today?1997 My McDonald’s1997 Did Somebody Say McDonald’s?2000 We Love to See You Smile2000 Put a Smile On2001 There’s a little McDonald’s in Everyone (Canada only)2001 Things that make you go ‘mmm’ (Australia, UK and New Zealand) 2002 Every time a good time2003 Ba da ba ba ba, I’m lovin’ it.Pizza Hut“Pizza Hut and Nothin’ But.” - Late 1980s, early 1990s“Gather ’round the good stuff.” - Pizza Hut, 2000s“Pizza Hut….Makin’ it Great!”Meats and poultry“Beef. It’s what’s for dinner.” - Cattlemen’s Beef Board“I wish I were an Oscar Meyer Weiner” - Oscar Meyer“It takes a tough man to make a tender chicken.” - Perdue, 1972, Scali, McCabe & Sloves“Oscar Meyer has a way with B-O-L-O-G-N-A” - Oscar Meyer“Real food for real people” - The beef industry“The dogs kids love to bite” - Armour Hot Dogs“The Other White Meat” - National Pork Producers Council“Get your smile on” - Lay’s potato chips“Betcha can’t eat just one” - Lay’s potato chips“Dangerously cheesy.” - Cheetos“If you got the munchies, nothing else will do! - Hostess potato chips “Once you pop the fun doesn’t stop” - Pringles“Once you pop you can’t stop” - PringlesBeverages“Got Milk?” - California Milk Processor Board, 1990s-2000s“It’s not just for breakfast anymore.” - Florida Orange Juice Growers Association“Milk: It Does a Body Good” - National Dairy Council“Oh, yeah!” - Kool-Aid“Pure Life” - Nestle Aberfoyle Natural Spring Water, 2002 or 2003? “They drink it in the Congo” - Um Bongo“Unleash the power of the sun” - Sunny Delight“Tang - it’s a kick in a glass” - Tang“Have a Tropicana Morning” - Tropicana Tropicana“Watch out, there’s a Humphrey about!” - Unigate milk“Life is better Twisted” - Tropicana Twister, 2005“Drink Tang, gang, it’s Tang-erif ic” - Tang, 1960s“100% Squeezed Sunshine” - TropicanaBeer and liquor“A Double Diamond works wonders” - Double Diamond“After Dark” - Tia Maria“Australians wouldn’t give a XXXX for anything else” - Australian Beer “Beer at home means Davenport’s” - Dave nport’s beer (home delivery only) (1960s)“The Beer that Made Milwaukee Famous” - Schlitz“The Champagne of Bottled Beer” - Miller High Life“The cream of Manchester” - Boddington’s“Everything you always wanted in a beer. And less.” - Miller Lite “For great lager, follow the bear” Hofmeister lager“Fosters - Australian for Beer” - Fosters Australian Beer“From the Land of Sky-Blue Waters” - Hamm’s Beer, 1930s–1980s“I Am Canadian” - Molson Canadian beer“If you’ve got the time, we’ve got the beer” - Miller Beer“It can only be Heineken” - Heineken“Made the American Way” - Miller High Life (Miller Beer, 1985-c.1989) “No Nonsense” - John Smith’s“Probably the best lager in the world” - Carlsberg“Reassuringly expensive.” - Stella Artois, 1981, Lowe Howard-Spink “Refreshes the parts other beers cannot reach” - Heineken lager, 1974 “Tastes Great. Less Filling” - Miller Lite, 1974, McCann-Erickson Worldwide“The right one” - Martini“There’s no taste like Stones” - Stones Bitter“We drink all we can. The rest we sell.” - Utica Club, 1965, Doyle Dane Bernbach“We will sell no wine before it is time” - Paul Masson Wines “Weekends were made for Michelob” - 1970s“Welcome to Miller Time” - Miller“What a refreshing change” - Woodpecker cider“What we want is Watney’s.” - Watney’sBudweiser“Bring Out Your Best” - Bud Light (1982, first TV ad)“For all you do, this Bud’s for you” - Budweiser“The King of Beers” - Budweiser“Why ask why? Try Bud Dry” - Budweiser early 1990s“When you say Budweiser, you’ve said it all” - BudweiserCarling“Hey Mabel - Black Label” - Black Label“I bet he drinks Carling Black Label” (1980s)“Your best bet for a fuller flavour” - Carling Black Label lager (1980s)Guinness“Guinness is good for you” - Guinness“My goodness, my Guinness” - Guinness“Tick follows tock follows tick follows tock” - Guinness (surfer advert) “Good things come to those who wait” - GuinnessCoffee“The best part of waking up is Folger’s in your cup!” - Folgers “Celebrate the Moments of Your Life” - General Foods International Coffees“Coffee at its best” - Nescafé Gold Blend“Good to the last drop.” - Maxwell House “Sanka…Everything You Love About Coffee” - SankaTea“Avez-vouw un cuppa?” - PG Tips“Get back your ‘oo’ with Typhoo”“Like tea used to be” - Yorkshire TeaCarbonated soft drinks“America is turning 7-Up”“Barq’s has bite” - Barq’s root beer“Be a Pepper. Drink Dr Pepper”“Drink Barq’s. It’s Good.” - Barq’s sarsaparilla drink “Do the Dew” - Mountain Dew, 1990s“Drink Canada Dry” - Canada Dry“Every bubble’s passed its fizzical” - Corona, 1970s “Get busy with the fi”。

世界著名品牌英文广告语大全_英文广告词_

世界著名品牌英文广告语大全世界著名品牌英文广告语大全:Advertising SlogansCommunications, broadcasting, and publishing"All the news that's fit to print." — The New York Times, 1896, Direct"ABC: America's Broadcasting Company" — ABC, 1999"Be the first to know" — CNN International, 20xx-present"Before you make up your mind, open it." —Irish Independent"Boundless" — AT&T, early 20xxs"Bringing it home to ME" — Prime Television Australia (Seven Network affiliate) 20xx-present"Business Is Beautiful" — Sprint"Come and get your love." — Alltel, 20xx-present"CTV. Canadian Television" — CTV"Done." — NEXTEL, pre-merger"Don't just sit there." "Okay, just sit there." — ABC, 1998"Fair and balanced" — FOX News"GEE! No, GTE.""Generation d" — WorldCom"Get Connected!" — G4, 20xx"Get more" — T-Mobile"Going beyond the call" — SBC Communications, 20xxs"GOTTALOVEIT" — Seven Network Australia, 20xx-present "How are you?" — Vodafone"How does the wireless industry make you feel?" Sprint PCS "Fair & Flexible Plan""How many bars do you have?" AT&T Wireless, 20xx"Is This A Great Time Or What?" — MCI Communications"If it's on, it's in." — Radio Times, MCBD"If you don't get it, you don't get it." — The Washington Post, 1990s"It's good to talk" — BT, 1990s"It's not TV, it's HBO." — HBO, late 1990s"It's Smart to be Square" —British Satellite Broadcasting, 1990, referring to its "squarial" satellite antennas"It's time for U" — UPN, 20xx"Let your fingers do the walking." —Yellow Pages, 1964, Geers Gross"Listening. Answering." — BellSouth"Lifetime: Television for Women." —Lifetime Television, 1995-present."Live from anywhere" — CNN International, 20xx-present"Make the most of now" — Vodafone, 20xx-present"More bars in more places" —Cingular Wireless, 20xx-present"Must See TV" — NBC, late 1990s"Nick is for kids" — Nickelodeon"No Limits" — Showtime (1997-present)"Now, that's better" — Sprint PCS"One Sprint. Many Solutions" — Sprint"Quoted everywhere" — CNN International, 20xx-present"Raising the bar" — Cingular Wireless, 20xx-present"Reach out and touch someone" — AT&T, 1979, N.W. Ayer & Son"Seeing small business differently" — SBC Communications "Seriously Ten" — Network Ten Australia"Still the One" — ABC 1978, Nine Network Australia 1980s -present, Sky Television 1990"The Eye in the Eyes" — CBS, 20xx"The first network for men" — Spike TV"The future's bright. The future's Orange." — Orange, 1996, WCRS"The more you hear, the better we sound" —AT&T long distance"The most trusted name in news" — CNN"The one to watch" — Seven Network Australia 1999-20xx, ATN Channel 7 1999-"The Point Of Contact" — Sprint"The right choice" — AT&T, 1986-1993"There's No Place Like HBO" -- HBO, 1983"This is SportsCenter." — ESPN SportsCenter, 1995-present "We love TV." — ABC, 1998-'99, TBWA\Chiat\Day"We never stop working for you" — Verizon Wireless"We're The One" — Sky Television, 1989"Yes" — Optus"Yes you can." — Sprint, 20xx-present"You give us 22 minutes, we'll give you the world" — WINS Radio, New York, 1965, KFWB Radio, Los Angeles, Present (20xx) "You should see what's on HGTV" — HGTV, 20xx"You Watch, We Listen" — British Satellite Broadcasting, 1990 "Your friend in the digital age" — Cox Communications"Your World. Delivered." — AT&T, 20xx-presentElectronics"The battery you dream about." — Duracell Batteries, mid to late 20xxs"Be inspired" — Siemens Mobile, early 20xxs"Can you hear me now?" — Verizon Wireless"Connecting people." — Nokia"Designed for life" — Siemens Mobile, early to mid 20xxs"Do you have the bunny inside?" — Energizer Max, 20xxs"The Document Company" — Xerox"Enjoyment matters" — BenQ"Genesis Does What Nintendon't - Sega Genesis, 1990s"Get N or get out." Nintendo, late 1990s"HelloMoto." — Motorola"Hello Tosh, gotta Toshiba?" —Toshiba, 1984, Gold Greenlees Trott"Ideas for life" — Panasonic"Imagine" — Samsung, 20xx"Imagination at Work." — General Electric"Is it live, or is it Memorex? "- Memorex video cassettes, 1970s or 1980s on"It's a miracle" — Xerox, 1975"It's good to play together." — Microsoft Xbox"It's so simple" — Polaroid, 1977"Just What I Needed." — Circuit City"Keep exploring" — BenQ-Siemens, 20xx"Keep Going" — Energizer Batteries, mid 20xxs"Keeps going and going and going." — Energizer Batteries, 1990s"Let's make things better" — Philips"like.no.other" — Sony, 20xx"Live in your world, Play in ours." — PlayStation 2"Make yourself heard" — Ericsson"The most human handset." — DiStar"Neighbour's envy, owner's pride" — Onida TV (India)"No battery is stronger longer." — Duracell Batteries, 1990s"Now You're Playing With Power!" — Nintendo, mid-1980s to mid-1990s"One that Last" — Duracell Batteries - late-1980s"See what the future has in store." — Future Shop"Sense and Simplicity" — Philips, 20xx-present"Staples: Yeah, We Got That" — Staples, 1998"That was easy." — Staples, 20xx-present"Thousands of possibilities. Get yours." — Best Buy"Touching is good." — Nintendo DS"Trusted Everywhere" — Duracell Batteries, 20xxs"Turn On The Fun" — Best Buy 20xx"Welcome to the next level/'SEGA!'" - Sega, late 90's."Where you at?" — Boost Mobile"Who are you?" — Nintendo"With Samsung, it's not that hard to imagine." — Samsung, 20xx"You can't top the copper top" — Duracell Batteries, early to mid 1990s"You've got questions, we've got answers." — RadioShack。

世界十大名牌香水经典广告语

世界十大名牌香水经典广告语世界十大名牌香水经典广告语NO.1 CHANEL(香奈儿)Chanel No.5I wear nothing but a few drops of Chanel No. 5.这句NO.5的广告语取自于著名美国好莱坞影星玛丽莲梦露所说:“我只穿香奈儿五号入睡。

”也可以翻译成不需要任何装饰,只需要几滴香奈儿五号。

一句简单的广告词道出对此款香水的喜爱之情,将香水比喻成有形的衣服和饰品,可以穿着在身上体味她的美好,有一种无限芬芳的超脱,点滴即可创造之感,十分美妙。

Every woman alive wants Chanel No. 5.每一个女人活着都渴望有一款香奈儿五号。

这句广告词直接明了,表达出香奈儿五号是每个女人的追求,CHANEL的创始人可可?香奈儿(Coco Chanel)曾说过:“不用香水的女人没有未来。

”这句话体现出了香奈儿是女性追求的最终目标,能很好的激发起女性对此款香水的热爱。

NO.2 CK (Calvin Klein卡尔文克莱恩)CK:ck oneWe are one for all for ever.我们同在一起,每一刻,每一人!2009年限量版男士香水,白色透明磨砂瓶上用多国语言镌刻着we are one宣言,包装和底部附着一个便携式的Mp3播放器,更适合夜晚忘情的舞动时刻,诠释出他的精神。

这句富有张力的广告词凸显出CK one生活方式品牌旨,吸引并培养着一支具有时尚意识的年轻男女消费者群体。

CK:ck beBe good, be bad, just be yourself.是好还是坏,只要做你自己就好。

这句广告词也是随意地道出做自己就是最好的,附和ck be香水的主题,让受众能了解这款商品的主旨,明白如话,十分通俗易懂。

No.3 Dior(迪奥)迪奥真我系列Gold is cold. Diamonds are dead. A Limousine is a car .Don't Pretend. Feel what's real. C'est Ca Que J'adore.(最后一句是法语)此时,黄金显得冰冷,钻石缺乏了生机,豪华轿车也不够吸引,不要造作,感受真实的奢华,唯有,迪奥真我香水。

经典广告语(通用120句)

经典广告语(通用120句)1、没有买卖,就没有杀害——动物保护广告2、世界因你而广阔——中国网通3、七喜饮料——非可乐4、水原来如此——乐百氏5、送钱来,我们会治好你的痣疮,你留着钱,也留着你的痣疮。

——美国痣疮广告6、渴望无限。

——百事流行鞋7、一呼天下应——润讯8、娃哈哈纯净水——爱你等于爱自己——娃哈哈9、我动故我在。

运动系列产品广告词10、万家乐,乐万家。

——万家乐电器11、钻石恒久远,一颗永流传。

——钻石戒指12、天生我就一肚子气!——矿泉水广告13、UPS快递——珍惜所托,一如亲递14、智慧演绎,无处不在!——摩托罗拉手机15、某热水器产品广告词——"别只看本品价高,若购买便宜的热水器,会使你陷入水深火热之中。

"16、渴不及待,爽个痛快!——雪碧17、上联——早进来晚进来早晚进来下联——多吃点少吃点多少吃点横批——进来吃点——小店的广告语18、创新就是生活——海信19、可口可乐——永远是可口可乐。

20、飞亚达广告语——一旦拥有,别无选择21、摩托罗拉——飞越无限22、新歌速递,快乐知己。

音乐广播广告词23、木莓香皂——光洁皮肤,不禁触摸。

24、美国货,本土价——DELL25、派伯索丹牙膏——你也许会奇怪,黄斑哪里去了。

26、精彩湖南,红网了然!——红网27、清雅轻便,倾诚倾国。

轿车品牌广告词28、掌握无限未来——大显通信29、只要心相通,相隔千里也握手。

——联通30、放我的真心在你的手心。

——美加净护手霜31、某招聘广告——招聘女秘书,长相像妙龄少女,思考像成年男子,处事像成熟的女士,工作起来像一头驴子!32、小米——为发烧而生。

33、美国林业总署——头戴冒烟字样窄沿帽的小棕熊,你可以防止森林火灾。

34、永远相信美好的事情即将发生——华为35、某新书广告——本书作者是百万富翁,未婚,他所希望的对象就是本小说中描写的女主人公!36、一毛不拔!——理发店广告37、温暖亲情,金龙鱼的大家庭。

经典广告语

经典广告语饺子铺:“无所不包!”石灰厂:“白手起家!”当铺:“当之无愧!”帽子公司:“以帽取人!”理发店:“一毛不拔!”药店:“自讨苦吃!”戒烟协会:“千万别找吸烟女子做朋友,除非你愿意去吻一只烟灰缸!”打字机:“不打不相识!”眼镜店:“眼睛是心灵的窗户,为了保护您的心灵,请为您的窗户安上玻璃。

”香水公司:“我们的新产品极其吸引异性,因此随瓶奉送自卫教材一份。

”公共场所禁烟:“为了使地毯没有洞,也为了使您肺部没有洞,请不要吸烟。

”公路交通:“如果你的汽车会游泳的话,请照直开,不必刹车。

”新书:“本书作者是百万富翁,未婚,他所希望的对象,就是本小说中描写的女主人公!”汽车陈列室:“永远要让驾驶执照比你自己先到期。

”交通安全:“请记住,上帝并不是十全十美的,它给汽车准备了备件,而人没有。

”化妆品:“趁早下‘斑’,请勿‘痘’留。

”洗衣机:“闲妻良母!”酸汁饮料:“小别意酸酸,欢聚心甜甜。

”印刷公司:“除钞票外,承印一切。

”鲜花店:“今日本店的玫瑰售价最为低廉,甚至可以买几朵送给太太。

”美容院:请不要同刚刚走出本院的女人调情,她或许就是你的外祖母。

某一法语学习班的招生广告说:如果你听了一课之后发现不喜欢这门课程,那你可以要求退回你的学费,但必须用法语说。

香港一家化妆品公司的广告是:趁早下『斑』,请勿『痘』留。

一家美国报纸登了这样一则广告:招聘女秘书:长相像妙龄少女,思考像成年男子,处事像成熟的女士,工作起来像一头驴子!眼药水广告:滴此眼药水后,将眼睛转动几下,可使眼药水遍布全球。

墓碑上的广告:苏格兰有一块墓碑的碑文是:「这里长眠的是亥米西。

麦克泰维西。

其悲痛的妻子继承了他的兴旺的事业——蔬菜商店,商店在第11号高速公路,每日营业到晚8点。

」某家理发店的墙上,贴著这样一则广告:「别以为你丢了头发,应看作你赢得了面子。

」英国乡村理发店在桥头立起一块木牌,上边写著:「先生们,我要你们的脑袋。

」交通安全:系好安全带,阁下无法复印。

  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。

世界著名经典广告语世界经典广告语<一>好的广告语就是品牌的眼睛,对于人们理解品牌内涵,建立品牌忠诚都有不同寻常的意义。

下面我们来看看这些耳熟能详的世界经典广告,是如何造就世界级的品牌的。

雀巢咖啡:味道好极了这是人们最熟悉的一句广告语,也是人们最喜欢的广告语。

简单而又意味深远,朗朗上口。

因为发自内心的感受可以脱口而出,正是其经典之所在。

以至于雀巢以重金在全球征集新广告语时,发现没有一句比这句话更经典,所以就永久地保留了它。

M&M巧克力:只溶在口,不溶在手这是著名广告大师伯恩巴克的灵感之作,堪称经典,流传至今。

它既反映了M&M巧克力糖衣包装的独特USP,又暗示M&M巧克力口味好,以至于我们不愿意使巧克力在手上停留片刻。

百事可乐:新一代的选择在与可口可乐的竞争中,百事可乐终于找到突破口,它们从年轻人身上发现市场,把自己定位为新生代的可乐,邀请新生代喜欢的超级歌星作为自己的品牌代言人,终于赢得青年人的青睐。

一句广告语明确的传达了品牌的定位,创造了一个市场,这句广告语居功至伟。

大众甲克虫汽车:想想还是小的好60年代的美国汽车市场是大型车的天下,大众的甲克虫刚进入美国时根本就没有市场,伯恩巴克再次拯救了大众的甲克虫,提出“thinksmall”的主张,运用广告的力量,改变了美国人的观念,使美国人认识到小型车的优点。

从此,大众的小型汽车就稳执美国汽车市场之牛耳,直到日本汽车进入美国市场。

耐克:justdoit耐克通过以justdoit为主题的系列广告,和篮球明星乔丹的明星效应,迅速成为体育用品的第一品牌,而这句广告语正符合青少年一代的心态,要做就做,只要与众不同,只要行动起来。

然而,随着乔丹的退役,随着justdoit改为“Idream”,耐克的影响力逐渐式微。

世界经典广告语<二>诺基亚:科技以人为本“科技以人为本”似乎不是诺基亚最早提出的,但却把这句话的内涵发挥得淋漓尽致,事实证明,诺基亚能够从一个小品牌一跃为移动电话市场的第一品牌,正是尊崇了这一理念,从产品开发到人才管理,真正体现了以人为本的理念。

因此,口号才喊得格外有力,因为言之有物。

戴比尔斯钻石:钻石恒久远,一颗永流传事实证明,经典的广告语总是丰富的内涵和优美的语句的结合体,戴尔比斯钻石的这句广告语,不仅道出了钻石的真正价值,而且也从另一个层面把爱情的价值提升到足够的高度,使人们很容易把钻石与爱情联系起来,这的确是最美妙的感觉。

麦氏咖啡:滴滴香浓,意犹未尽作为全球第二大咖啡品牌,麦氏的广告语堪称语言的经典。

与雀巢不同,麦氏的感觉体验更胜一筹,虽然不如雀巢那么直白,但却符合品牌咖啡时的那种意境,同时又把麦氏咖啡的那种醇香与内心的感受紧紧结合起来,同样经得起考验。

IBM:四海一家的解决之道在蓝色巨人经营处于低谷时,提出这一颇具煽动性的口号,希望不仅成为一个名副其实的跨国企业,而且真正成为为高科技电子领域提供一条龙解决方案的企业,进入电子商务时代,IBM正在将这一角色实现,扮演着电子商务解决方案的提供商角色世界经典广告语<三>柯达:串起生活每一刻作为全球最大的感光材料的生产商,柯达在胶卷生产技术方面的领先已无须再用语言来形容,柯达更多地把拍照片和美好生活联系起来,让人们记住生活中那些幸福的时刻。

因此请用柯达胶卷,这正是柯达想要的。

山叶钢琴:学琴的孩子不会变坏这是台湾地区最有名的广告语,它抓住父母的心态,采用攻心策略,不讲钢琴的优点,而是从学钢琴有利于孩子身心成长的角度,吸引孩子父母。

这一点的确很有效,父母十分认同山叶的观点,于是购买山叶钢琴就是下一步的事情了。

山叶高明于此。

麦氏咖啡:好东西要与好朋友分享这是麦氏咖啡进入台湾市场推出的广告语,由于雀巢已经牢牢占据台湾市场,那句广告语又已经深入人心,麦氏只好从情感入手,把咖啡与友情结合起来,深得台湾消费者的认同,于是麦氏就顺利进入台湾咖啡市场。

当人们一看见麦氏咖啡,就想起与朋友分享的感觉,这种感觉的确很好。

人头马XO:人头马一开,好事自然来尊贵的人头马非一般人能享受起,因此喝人头马XO一定会有一些不同的感觉,因此人头马给你一个希望,只要喝人头马就会有好事等着到来。

有了这样吉利的“占卜”,谁不愿意喝人头马呢?鹿牌威士忌:自在,则无所不在在鹿牌威士忌的广告中,那个鹿头人身的家伙总是一副神情自若的样子,因为他经常喝鹿牌威士忌,那种感觉足以让你羡慕,享受一下鹿牌威士忌吧,自在的感觉你一定会也会拥有。

攻心的力量常常比精确的描述还有效。

德芙巧克力:牛奶香浓,丝般感受之所以够得上经典,在于那个“丝般感受”的心理体验。

能够把巧克力细腻滑润的感觉用丝绸来形容,意境够高远,想象够丰富。

充分利用联想感受,把语言的力量发挥到极致。

可口可乐:永远的可口可乐,独一无二好味道在碳酸饮料市场上可口可乐总是一副舍我其谁的姿态,似乎可乐就是可口。

虽然可口可乐的广告语每几年就要换一次,而且也流传下来不少可以算得上经典的主题广告语,但还是这句用的时间最长,最能代表可口可乐的精神内涵。

20 年广告之最最垃圾的广告:电视直销广告广告越来越多,其中不乏精彩之作,令人在十多秒钟中尽享视觉快感,但电视直销广告却反其道而行,冗长而乏味,不但毫无创意,而且喋喋不休。

乐邦利更因频频出镜而招致网民齐声讨伐;形象甜美的陈红做了一个减肥器直销广告,差点成了最不受欢迎的广告明星。

直销广告被讨厌的程度已经到了“声音太大了”的地步。

最东施效颦的广告:喜之郎的泰坦尼克号篇什么东西都有抄袭或模仿的,广告当然不能幸免。

犹记当年,一个说“长城电扇,电扇长城”,另一个便鹦鹉学舌说“凤凰音响,音响凤凰”。

《泰坦尼克号》在中国火了一把之后,众多广告人便打起了主意,有人要注册泰坦尼克号商标;赵丽蓉更逗,还唱着《泰坦尼克号》主题曲在春节晚上露了一把脸。

但这些都比不上喜之郎的“水晶之恋??泰坦尼克号篇”模仿得彻底而庸俗。

甜俗的恋人形象,虚假的布景,整个感觉非常廉价。

也许不是不能摹仿,只是难以掌握分寸。

最令人感动的广告:沟通就是理解这些年来广告不少,但真正让人感动的并不多。

张艺谋在1997年为爱立信拍了一条广告,一个年轻男孩儿从外地回到家里,对父亲说要出去与朋友一起开心,父亲默默地点了点头。

当男孩走到楼下时无意抬头,却见老爸正站在窗前默默地观望着他。

男孩儿轻轻地走了回去,对父亲说:今天我陪你吃顿饭。

这段广告有三句广告词,细细琢磨都能让人感动:“沟通就是爱”、“沟通就是理解”、“沟通就是关怀”。

这对我们嚷着与父辈有“代沟”的新生代而言,何尝不是一种震聋发馈的声音。

最让人“捏一把汗”的广告:摩托罗拉之飞跃无限摩托罗拉以高空飞人来诠释跨越时空、“飞跃无限”理念的这一条广告真可以算得上是“以险取胜”的典范。

一个胆气过人、沉着自信的白领在数百米高空抓住秋千大幅度摆动真有一种凌空出世、飞越天堑的潇洒豪迈之感。

该广告创意独特、诉求明确,且极好地调动了人们的心理感受,险则险矣,但非常到位。

最令人开心的广告:麦当劳的婴儿篇让人在开心一笑中接受广告传递的信息,可谓成功之作。

麦当劳在这方面得心应手。

一个摇篮内的BB随着若隐若现的麦当劳标志,时哭时笑,那份童真令人忍俊不禁。

小孩用鱼来诱惑小猫,小猫就用薯条来诱惑小孩,也令人莞尔。

国内的许多广告也想让人开心,挖空心思想招,请笑星来做广告是最常见的,可惜陈佩斯的立白洗衣粉广告,赵本山的“泄痢停”,赵丽蓉的“骨痛贴膏”广告,都让人笑不出来。

最令人愤怒的广告:菲利浦长城篇前年,在上海的许多地铁站口,都矗立着这样一幅菲利浦手机广告,一个男人拿着菲利浦手机坐在长城上,男人与手机之大、与长城之小形成对比。

杭州一位经理看到后拍案而起,长城是中国的象征,这不是在糟蹋咱中国人吗?他一状告到了上海工商局,菲利浦广告遭到查封。

在所有的广告中,再没有比伤害民族感情的广告更令中国人愤怒的了。

通常国外商家也深知这一点,像万宝路、可口可乐还会以中国特色的广告取悦中国人。

最吓人的广告:“枪手”杀虫剂也许是瞄准爱看美国西部片的观众的“枪手”广告,描述在一个阴森森的西部的酒馆里,一个戴着牛仔帽的牛仔模糊身影出现在门前,牛仔从应该挂枪的腰际抽出了一支杀虫剂,像玩枪一样刷刷刷地在手上娴熟地转了几圈,但见“枪声响处”,地面倒下了一圈蚊子。

然后出现了“枪手,走遍天下,打抱不平”字样。

整个的气氛和音响效果都往耸人听闻的方向努力,牛仔那张胡子拉碴的脸被帽子盖了一半,最后才露出真容。

一个杀虫剂广告,至于吗?最有中国特色的广告:旺旺旺旺这个名字本身就带有好口彩的意味,“让你旺一下”是贯穿整个广告的主题,以此一招,旺旺突破了儿童澎化食品的界限,荣登逢年过年的团圆餐桌和礼品柜。

相同的文化传统使台湾企业更擅长运用广告平面迎合中国人“图吉利爱热闹”的心理。

最误人子弟的广告:谢晋为“学习的革命”做的广告谢晋这位名导也做广告了,而且是为美国人写的《学习的革命》。

面色凝重的谢导站在深色背景下,郑重地向中国人宣告:“读这本书可以改变孩子的一生。

”《学习的革命》一版卖了500万册,肯定与人们对谢导的信任不无关系。

后来才听说,这本书是外国人针对国外教学特点所著的一种学习方略,至少在“多长时间学会英语”的估算上,并不适合国内的学生。

最让人失望的广告:康师傅许多人已经在电视广告的轰炸下养成了“看广告购物”习惯,心甘情愿地让广告牵着鼻子走。

康师傅方便面广告里,红的汤,绿的菜包,还有牛肉在招手,更有加料不加价的美丽承诺在诱人,让人无法抗拒,买回来就不是那么回事了。

这种“好吃看得见”专指在电视上,而不是在消费者的碗里。

不过,这反过来证明了这句广告语确是成功之至。

最有生活情趣的广告其实就是把陈佩斯、葛优、巩汉林等笑星做的广告加在一起,也不一定比得上柯达胶卷这个广告中的小男孩被按在理发椅子上剪头发这一“精彩一刻”有越而可爱。

与麦当劳BB同工异曲的是,在柯达这则充满童趣的广告中,小男孩让人既爱又怜、既开心又温馨,充满浓郁的生活情趣,让人过目不忘。

最烦人的广告:金嗓子喉宝“金嗓子喉宝,入口见效。

”凭心而论,这条广告还不算是创意最坏、制作最粗糙的,但可怕的是十年不变,一堆人一个男人的大嗓门……一遍遍重复,让人没法不烦。

最感人的公益广告:盛世长城之下岗广告盛世长城广告公司很有名,但我不知道他们拍过什么好广告,不过他们为中央电视台拍的下岗工人的公益广告实在是好。

这是一个系列,有“广州篇”、“上海篇”和“北京篇”。

“广州篇”我没看过。

“上海篇”一出来就吸引了我,当时的感觉是中央电视台的公益广告怎么能做得这么好?后来听说“上海篇”的主角当时已经再就业了。

最好的是“北京篇”,是一对夫妇的讲述,两个人是分开拍的,剪辑得非常好,尤其是两个人讲述妻子在丈夫生日那天给他买了一双鞋的故事,从妻子的话过度到丈夫的话,自然流畅,一人一句,让人好感动。

相关文档
最新文档