国际贸易实务双语教程第4版第7章
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Chapter 7 Packing
Packing, in business practice, is one of the most important problems that confront the merchants engaged in foreign trade, suitable packing is of great necessity and importance.
THIS SIDE UP 此端朝上
FRANGIBLE 易碎品
NO HOOKS 禁用钩
WARNING MARKS （警告性标志）
当心火灾—易燃物质
当心火灾—氧化物
当心爆炸—爆炸性物质
SECTION FIVE 跨境电商时代商品包装应该考虑的要素 （ELEMENTS CONCERNING CROSS-BORDER E-COMMODITY PACKAGING）
Brands designated by the buyer
refers to the packing that the goods should be packed according to the trade marks and brands by the buyer.
Package Mark
*目的地的名称或代号； * 收货人和发货人的代号； * 件号、批号、合同号或许可证号。
收货人
目的港
整批货物600件中 的第一件 合同号
三角形的运输标志 整批货物总共600件
常用指示性标志
紧急出口 EXIT
滑动开门 SLIDE
滑动开ቤተ መጻሕፍቲ ባይዱ SLIDE
推开 PUSH
拉开 PULL
WATERPROOF 防潮
1.网购商品的"专供"定位。 "Special positioning”
2. "功能至上"的原则。 The "function first" principle.
3.商品与顾客信息识别。 Identification of product and customer information.
Exercise
Classification of Outer Packing
1 Single piece packing 2 Collective packing *Container *Pallet *Flexible container
Neutral Packing
The Neutral packing means that there is neither a name of the origin, nor a name and address of the factory/manufacturer, nor a trade mark, a brand, or even any words on the (outer or inner) packing of the commodity and the commodity itself.
Shipping mark Original mark
Indicativ e mark
Warning mark
---- Stencil the marks on the two faces/sides (front and back side) on the outer package.
运输标志的构成
2) Cargo in Bulk/Bulk Cargo
Cargo in bulk refer to those goods which are shipped or even sold without packages on the conveyance in bulk, such as oil, ore, grain, coal, etc.
Bulk shipment is usually applicable for large quantity of commodities that are to be shipped by means of transport with special purposed shipping equipment.
Section One The function of Packing 1 Problems in Transport 2 Purpose of Packing
3 Practical suggestions for packing methods
Section Two Kinds/types of Packing
Packed Cargo
Most of commodities in international trade need certain degree of packing during the shipping, storing and sales process.
Packed cargoes refer to those which need shipping packing, marketing packing or both.
Please finish the exercise in the text book Case Study: Please read your case book
1) Nude Cargo Nude cargoes or nude packed commodities refer to those
kinds of cargoes whose qualities are more stable and to be shipped without any packages or in simple bundles.
Packing, in business practice, is one of the most important problems that confront the merchants engaged in foreign trade, suitable packing is of great necessity and importance.
THIS SIDE UP 此端朝上
FRANGIBLE 易碎品
NO HOOKS 禁用钩
WARNING MARKS （警告性标志）
当心火灾—易燃物质
当心火灾—氧化物
当心爆炸—爆炸性物质
SECTION FIVE 跨境电商时代商品包装应该考虑的要素 （ELEMENTS CONCERNING CROSS-BORDER E-COMMODITY PACKAGING）
Brands designated by the buyer
refers to the packing that the goods should be packed according to the trade marks and brands by the buyer.
Package Mark
*目的地的名称或代号； * 收货人和发货人的代号； * 件号、批号、合同号或许可证号。
收货人
目的港
整批货物600件中 的第一件 合同号
三角形的运输标志 整批货物总共600件
常用指示性标志
紧急出口 EXIT
滑动开门 SLIDE
滑动开ቤተ መጻሕፍቲ ባይዱ SLIDE
推开 PUSH
拉开 PULL
WATERPROOF 防潮
1.网购商品的"专供"定位。 "Special positioning”
2. "功能至上"的原则。 The "function first" principle.
3.商品与顾客信息识别。 Identification of product and customer information.
Exercise
Classification of Outer Packing
1 Single piece packing 2 Collective packing *Container *Pallet *Flexible container
Neutral Packing
The Neutral packing means that there is neither a name of the origin, nor a name and address of the factory/manufacturer, nor a trade mark, a brand, or even any words on the (outer or inner) packing of the commodity and the commodity itself.
Shipping mark Original mark
Indicativ e mark
Warning mark
---- Stencil the marks on the two faces/sides (front and back side) on the outer package.
运输标志的构成
2) Cargo in Bulk/Bulk Cargo
Cargo in bulk refer to those goods which are shipped or even sold without packages on the conveyance in bulk, such as oil, ore, grain, coal, etc.
Bulk shipment is usually applicable for large quantity of commodities that are to be shipped by means of transport with special purposed shipping equipment.
Section One The function of Packing 1 Problems in Transport 2 Purpose of Packing
3 Practical suggestions for packing methods
Section Two Kinds/types of Packing
Packed Cargo
Most of commodities in international trade need certain degree of packing during the shipping, storing and sales process.
Packed cargoes refer to those which need shipping packing, marketing packing or both.
Please finish the exercise in the text book Case Study: Please read your case book
1) Nude Cargo Nude cargoes or nude packed commodities refer to those
kinds of cargoes whose qualities are more stable and to be shipped without any packages or in simple bundles.