order课件之拒绝订单和续订单

Placing Repeat Orders (续订)
Introduction
The following structure can be for your reference in placing repeat orders:
1. Open the letter in a positive way, either expressing satisfaction with the fulfillment of previous orders or directly informing the seller of the buyer’s intention to place an order. 2. Describe what is being ordered in detail. If any improvement or change of the business conditions is needed, state it clearly in the letter so as to enable the seller to fill the order promptly and accurately without any further questions. 3. Close the letter with a confident expectation of fulfillment of the order.
the goods required are not available; prices and specifications have been changed; the buyers and the sellers cannot agree on some terms of the business; the buyer’s credit is not in good standing; the manufacturer simply does not produce the goods ordered, etc..
changing or improving business conditions if any (If the request cannot be met, it’s advisable to provide specific reasons and offer other alternatives to conclude a deal.) 4. Expectation for increased opportunities of cooperation.
A repeat order has nothing special in nature. Anything that appears in an initial order may also be contained in a repeat order. But because of previous experience in dealing with the sellers, the buyers are familiar with the sellers’ usual practice as well as the details of their products. As a result, a repeat order may be simpler, with many details omitted.
Placing Repeat Orders (续订)
Introduction
As far as a reply to a repeat order is concerned, the following points are usually contained:
1. Appreciation for the repeat order received. 2. Clarification of the specific method of shipment and date of delivery (if the repeat order is accepted) or detailed reasons for having to decline the order and other alternatives to close a deal (if the repeat order has to be declined).
Placing Repeat Orders
(续订)
Placing Repeat Orders (续订)
Objectives
通过本章的学习，帮助学生掌握:
1. 续订函与一般订货函的区别 2. 续订函的撰写 3. 续订答复函的撰写
Language Points
Difference between repeቤተ መጻሕፍቲ ባይዱt order & duplicate order
duplicate order：指与原订单除了 装运期不同外，其它交易条件与原 来订单完全一致。
repeat order: 指除交货期外，其 它交易条件等未必与原订单相同的 订单。
Placing Repeat Orders (续订)
Introduction
Characteristics of repeat orders:
Placing Repeat Orders (续订)
Introduction
As far as a reply to a repeat order is concerned, the following points are usually contained:
3. The seller’s attitude towards the buyer’s request for
• • • • • • • • • •
4. (1) you may rest assured that this order will have our careful attention. (2) Having examined your samples carefully, we found both the quality and prices are up to our requirement. (3) As we are in urgent need of the goods, we find it necessary to stress the importance of making punctual shipment within the validity of L/C. (4) Chinese goods are very popular in many European countries with their low prices and superior quality. (5) We would like to take this opportunity to approach you for the establishment of trade relation with you. (6) If you have a good stock of television, we shall place a repeat order. (7) We are pleased to duplicate the following orders with you if you can guarantee shipment from Shanghai to HongKong by October 19. (8) The price you quoted is workable; therefore we have cabled you our acceptance. (9) Since your shirts agree with the taste of our market, we feel confident to repeat an important order for them. (10) As regards catalogue and price list, we will send you by separate mail.
Placing Repeat Orders (续订)
Introduction
Points that should be paid attention to when placing repeat orders:
1. If there is anything that is not satisfactory, the buyer should point it out and ask the seller to make an improvement. 2. To be sure to get exactly what is being ordered, accuracy and clarity are also needed in repeat orders.
Declining an Order
(谢绝订货)
Declining an Order (谢绝订货)
Objectives
通过本章的学习，帮助学生掌握:
1. 谢绝订单的一般情况 2. 谢绝订单的商务信函的撰写
Declining an Order (谢绝订货)
Introduction
The orders may not be able to be accepted for the following reasons:
Declining an Order (谢绝订货)
Introduction
The following organization can be for your reference in writing a letter declining an order:
A Positive Opening — It is sensible to open the letter in a positive way in order to place the message in its correct communication context. For example, appreciation or pleasure in receiving the order can be stated at the beginning of the letter. Detailed explanations — When declining an order, detailed and sensible reasons should be provided in order to retain the reader’s interest in the writer’s products or services. In addition, in order to conclude a deal, the writer usually offers suitable substitutes, makes counter-offers and persuades the buyers to acceptable them. A Positive Close — End the letter in the way that makes the reader aware of the writer’s expectation for future business relations with him.