中国汽车制造业大规模定制生产模式研究

摘要

汽车产业是国民经济重要的支柱产业，产业链长、关联度高、就业面广、消费拉动大，在国民经济和社会发展中发挥着重要作用。

进入21世纪以来，我国汽车产业高速发展，但是，产业结构不合理、技术水平不高、自主开发能力薄弱、消费政策不完善等问题依然突出，能源、环保、城市交通等制约日益显现。随着国际金融危机的蔓延、加深和国际汽车市场的严重萎缩，国内汽车市场受到严重冲击，导致全行业产销负增长、我国汽车产业发展形势严峻。应该看到，结构调整是产业进一步发展的必然要求。

大规模定制是一种集企业、客户、供应商、员工和环境于一体，在系统思想指导下，用整体优化的观点。充分利用企业已有的各种资源，在标准技术、现代设计方法、信息技术和先进制造技术的支持下，根据客户的个性化需求，以大批量生产的低成本、高质量和高效率提供定制产品和服务的生产方式。

本文从中国轿车市场结构、我国整车制造业国际化现状、我国汽车零部件国际化现状、汽车产业存在的主要问题几个方面指出我汽车产业的不足之处，同时指出我国汽车制造业实施大规模定制生产方式的必要性，充分发挥大规模定制的优势，解决生产问题。

关键词：大规模定制，个性化需求，大批量生产

Abstract

The automobile industry is the pillar industry in the national economy.It has long industrial chain,high association,wide range of employment and large consumer-driven,which plays an importamt role in the national economy and social development.

Since the 21st century,China's antomobile industry has developed rapidly.However,some problems such as the irrational industrial structure,the low level of technology,the weakness of self-development capacity,the imperfect consumer policy and so on, are still outstanding,and the constraints of energy,environmental protection and urban transportation become increasingly apparent.With the spread and deepen of the global financial crisis and the serious decline of the international automotive market,domestic automotive market has been affected seriously,which has led to negative growth in industry-wide sales and the grim of China's automobile industry.We should realize that structural adjustment is the inevitable requirement for the further development of industry.

Mass customization is a kind of idea that mixed enterprises,customers,suppliers,employees with the environment.It is a point of view of overall optimization which is guided by the system thought.Mass customization is the production way that makes full use of existing resources,and according to customer's individual requirements,provides customized products and services with low cost,high quality and high efficiency of mass production,which is supported by standard technology,modern design ways,information technology and advanced manufacturing technology.

This paper will point out the inadequacies of domestic automobile industry from several aspects such as the market structure of China's car,the international situation of China's automobile manufacturing industry and China's auto parts,and main problems existing in automobile industry. At the same time, this paper will point out the necessity for the implementation of mass customization of China's automobile

industry in order to play full use of the advantages of mass customization and to solve production problems.

Keywords: Individual needs,Mass production, Standardization