互联网广告行业术语及缩写

互联网广告行业术语及缩写

4A American Association of Advertising Agencies 美国广告代理协会ADX AD eXchange 广告交易平台

ad group 广告组

ADN AD Network 广告网络

ad placement 广告放置

ad safety 广告安全

affiliate 联盟

agreement-based advertising 合约广告

AUC Area Under Curve 曲线下面积

auction-based advertising 竞价广告

audience targeting 受众定向

ASN Average Show Number

BoW Bag of Words 词袋

banner ad 橫幅「告

bayesian learning 贝叶斯学习

BT Behaviorial Targeting 行为定向

bid term 竞价关键词

brand awareness 品牌广告

call out optimization 询价优化

campaign 广告计划

CoEC Click on Expected Click

CoPC Click on Predicted Click

CTR Click Through Rate 点击率

click value 愿击价值

CF Collaborative Filtering 协同过滤compact allocation plan 紧凑分配方案constrained optimization 带约束优化

content as ad 内容即广告

CDN Content Delivery Network 内容分发网络contextual advertising 上下文庁告contextual targeting 上下文定向

CVR Conversion Rate 转化率

CPA Cost per Action 按转化付费

CPC Cost per Click 按点击付费

CPM Cost per Mille 按千次展示付费

CPS Cost per Sale 按精售額付費

CPT Cost per Time 按时间付费

creative 广告创意

CRM Customer Relation Management 客户关系管理customized audience segmentation Elle,TFF & data exchange 數掘交易平台

DMIP Data Management Platform 数据管理平台demand 需求方

demand constraint 需求约束

DSP Demand Side Platform 需求方平台demographical targeting 人口属性定向

direct response 直接效果广告

display advertising 展示广告

downhill simplex method 下降单纯形法

dynamic allocation 动态分配

EDM E-mail Direct Marketing 邮件定向营销广告

EM Expectation-Maximization 最大期望

EC Expected Click 期望点击

eCPM Expected Cost per Mille 千次展示期望收入experimentation framework 实验框架

ESKE Explore and Exploit 探索与利用

frequency capping 频次控制

GaP Gamma-Poisson Y泊松

GLIMI Generalized Linear Model 广义线性模型

GSP Generalized Second Price 广义第二高价

geo-targeting 地域定向

gradient descent 柳度下降法

GD Guaranteed Delivery 担保式投送

HVM High Water Mark 高水位算法

hyper-local targeting 精确位置定向

IDFA Identifier for Advertising 广告专用用户标识符

IIS Improved Iterative Scaling 改述的迭代縮放

IR Information Retrieval 信息检索

integrated marketing 整合营销

IMEI International Mobile Equipment Identity

IADB Interactive Advertising Bureau 交互广告局inventory 库存

IDF Inverse Document Frequency 例数文档频率landing page 落地页

LDA Latent Dirichlet Allocation 潜在狄利克雷分配LSA Latent Semantic Analysis 潜在语义分析

L-BFGS Limited-memory BFGS f] Pop*g {f BFGS

LR Logistic Regression 逻辑回归

look-alike 新客推荐

ML Machine Learning 机器学习

MRP Market Reserve Price 市场保留价

MRA Maximal Representative Allocation 最大代表性分配MAP Maximinuunn a Posterior 最大后驗概率

ME Maximum Entropy 最大熵

mechanism design 机制设计

media buying platform 媒介采买平台

ML Mixture Model 混合模型

MoG Mixture of Gaussians 高斯混合模型