商务英语报告 report
Report on maximizing profits Introduction
The CEO has requested this report on adjusting sales.
The report was written to report suggestions of maximizing profits at a recent meeting for the CEO.
Clothing factor, the report was to be submitted to her by 3rd November.
Findings
1. Reducing the amount of pay for each employee who is not in
a management position.
2. Discarding the expensive packaging now used.
Packaging now used cost lots of money; use cheaper ones can save a large mount of money.
3. Using inexpensive material to produce the jackets. Expensive material now used was the major part of cost in production. It will make more profit that change this kind of material to inexpensive ones than before.
4. Raise the price immediately and cover the loss of sales by firing 100 low level employees.
Research has shown that any price increase will cause an immediate loss of sales (although sales would recover in about 6 months). In case it happens we could cut down
expenses by firing some staffs to offset the loss of sales. Conclusions
1.Reducing cost of goods sold like using inexpensive material
and packaging can make profit.
2.Raise price and cover loss by reducing expenses like staffs’
salaries and fire some employees can also increase profit. Recommendations
1.It is recommended that our company should work out
amount of saving from reduction of salary . List a total amount and a name list that staffs will be fire.
2.It is recommended that our company should make certain
the inexpensive material and packaging that we would use in the future.
Bonnie Qiu
Clothing Factory
29 October
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Introduction Caferoma, a well known brand of coffee, is owned by the Pan European Food and Drink Company (PEFD), based in Turin, Italy. It is promoted as an exclusive ground coffee for gourmets. Its image is that of an Italian-style coffee. It has a strong full-bodied-style coffee. It has a strong full-bodied flavor and a slightly bitter taste. It costs more per 100 grams than almost every other ground coffee product on the supermarket shelves. In the last two years, Caferoma’s share of the European quality ground coffee market has declined by almost 25%.By the pie chart we can that Top five European coffee brands’ market share has increased by almost 25%. There are several reasons for this: Consumers has become less loyal to brands and are more willing to trade down to lower-priced coffee products. Competing brands of Italian-style ground coffee at much lower price have cut into Caferoma’s market share. And it does not give the impression of being up-to-date and contemporary. Possible solutions: Change Caferoma’s image to appeal to a different market segment. Reduce the price to make it more competitive. Devise a new advertising campaign. Sell Caferoma’s under different brand names at lower prices. Sell Caferoma coffee for supermarkets to package and
国际商务英语教程第三版14-20单元课后答案
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