Advertising教案
评优课教案
Unit 9 Reading A
Advertising
栾城县职业技术教育中心苏哲
Unit 9 Reading
Advertising
Teaching goals 教学目标
1. Target language目标语言：
重点词汇和短语
Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure
2. Ability goals能力目标
Enable the students to talk about advertising and advertisements.
3. emotional goals 情感目标
Help the students learn how to understand advertisement.
Let them be honest and have the sense of social responsibility.
Teaching important points教学重点
1.How to find the topic sentence of the paragraph.
2.The main words and expressions.
Teaching difficult points教学难点
1.how to improve the students’ reading ability
2.help the student master the use of “ be used to”, “a great deal of ”and “ It be said
that…”
Teaching methods教学方法: Teaching and Discussion. CAI
Step 1: revision and leading in
1. let’s match the words with its means.
2. Let Ss enjoy some good advertisement.
T: Do you like something because of the advertisement?
Step 2 Skimming
Ask the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of one
Ask the Ss to read the text carefully and try to fill the blanks, if necessary they can discuss in the group and then encourage them to answer as quickly as possible.
1. What is an ad used for? Advertisements are used to send commercial information about some commodities or services to the public.
2. We can see or hear ads everywhere. Advertisers try to make consumers pay attention to the products or services.
3. Brochures can contain a great deal of information if designed well.
4. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
5. Many people still listen to the radio, for example, when they are in taxi or in their own cars.
6. TV commercials are usually very expensive. But it is said that ads on TV have a very good effect because
7. Ads can more or less make consumers change their attitude toward some products.
8. We all know that some ads give false information to mislead us.
9. Sometimes some famous appear in ads to tell how wonderful a product is. In fact, what they want is just want us to pay more money.
10. So, it is necessary that we make sure what is real and what is false in the ads. Step5 language study
1. be used to do sth./ be used for n/ doing sth. “被用来做” 主动形式为use sth. to do
e.g Knives are used to cut meat. 刀是用来切肉的。
We use knives to cut meat. 我们用刀来切肉。
The knife is used for cutting meat. 这把刀是用来切肉的。
used to do sth. 过去常常做….
I used to get up at five o’clock last year.
我去年常常5点钟起床。
2. be to do
(1) 表示计划或事先安排好要发生的或要做的事情
We are to see him today at six o’clock.
我们打算今晚六点钟去看他。
(2) be to do 还可用来表示征求对方的意见
At what time am I to come? 我该什么时候来？
3. by means of 通过… 手段; 借助…方式
We express our thought by means of words.
我们用词句来表达思想。
They succeeded by means of hard working.
他们依靠努力工作而获得成功。
Exercise: We communicate with each other by _____ of language.(’09河北对口)
A. means
B. translation
C. speaking
D. tools
4. a great deal of +n.[uc] “许多”; “大量”
He spent a great deal of money in the shop yesterday.
他昨天在这个商店花了大量的钱。
A number of +n.[c]
A lot of ; lots of; plenty of 也有“大量”、“许多”之意，它们可以修饰可数名词也可修饰不可数名词。
Exercise: I think I would make ____________ new friends. Which one is not right?
A. a number of
B. a lot of
C. lots of
D. plenty of
A _______ of students are playing basketball on the playground. (’08河北）
A. great deal
B. number
C. lots
D. plenty
5. play/take a … role/part in sth./doing sth 在…中起…作用; 在…中扮演…角色
e.g Friends plays an important role in lives. 朋友在生活中起着重要作用. Reading plays an active part in improving your English. 阅读在提高你的英语中起着积极的作用.
Exercise: correct it.
Does listening make an important role in studies?
A B C D
6. it be … that clause…
(1) it be v-ed that-clause
It is said that …据说……
It is reported that…据报道……
It is announced that…据宣布……
It is well known that…众所周知……
It is believed that…人们相信……
It is hoped that…人们希望……
It is suggested that…人们建议……
e.g It is said that Beijing University was the first.
It is reported that 16 people were killed in the earthquake.
据报道，16人死在了这场地震中了。
It is well-known that china is a developing country.
众所周知，中国是一个发展中国家。
(2) it be adj. that-clause
It is quite certain that he will be at the meeting.他将出席会议是无疑的。
It is surprising that he came late to school this morning.他今天早上迟到真令人惊讶(3) it be n. that-clause 适用该句型的名词（词组）有: a pity，an honor，a good thing，a fact，a surprise，good news, one’s duty等。
It is a fact that English is being accepted as an international language. 事实上英语已经被作为一种国际语言而接受了。
Exercise: 1._______ is our belief that improvements in health care will lead to a stronger, more prosperous economy. (2006浙江卷)
A. As
B. That
C. This
D. It
2. It ____ that an important meeting will be held in our city. (’09河北对口）
A. reports
B. said
C. is reported
D. is saying
3. This is a pity that she can’t come to my party.
A B C D
7. more or less 或多或少
I can earn 20 yuan a night, more or less, as a waiter.
我当服务员一晚上能挣20元左右。
8. in fact 实际上as a matter of fact
In fact, she is the worker who wan the first prize.
实际上，她是获一等奖的工人。
9. make sure 保证，确保
Make sure that all the work has been down.
确保所有的工作都完成了。
Step 6 exercises:
1. Do the exercise on page 81 exercise
2.
2. Give a slogan for our class.
Step 7 summary
Step 8 homework
1.Do the exercise on the exercise book.
2.Look at a advertisement and lean from it.
课后反思：
充分运用多媒体，以学生喜闻乐见的形式导入，激发学生的兴趣，产生良好的课堂效果，结尾以一则公益广告和一则虚假广告进行对比，对学生进行了情感和思想教育。
高中英语 Unit Inside advertising教案 新人教版选修
U n i t5I n s i d e A d v e r t i s i n g Teaching aims: （教学目标） 1. To comprehend the passage and improve the reading skills. 2. To express different views of an argument. 3. To learn about how advertisements work and avoid being controlled by ads. Important points:（重点、难点） 1. Comprehension of the text. 2. Knowledge accumulation of advertising. 3. Useful words and expressions. Teaching procedure:（教学过程） I. Warming up Please enjoy a video and some pictures and answer some questions. 1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more? 2. What are the features(特征) of ads? 3. Where can you see ads? 设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。 II. Fast reading 1. The purpose of the passage is to __________. A. inform us of the fact that there are many advertisements in or daily life. B. help us understand how ads work and avoid being controlled by them. C. tell us how effective ads are D. show us how effective ads can be made 2. Scan the headings of each section and get a general understanding of the text. Sum up the main idea of each section
好广告定义good advertising
This includes evaluating how consumers become aware, what resources they use to learn about products, how do they asses value, what factors are important for actually making a purchase, and what are the feelings after purchase, satisfaction or anxiety? Purpose of Advertising: With a modern, media-driven society combined with multiple formats for mass communication, the influence of advertising is remarkably strong today. Advertising promotes products and services that businesses are tying to sell. However, this is not the sole purpose of advertising. In addition to promoting a product or service, advertising serves multiple functions for the company and brand. These functions help companies achieve the ultimate goal: selling their products or services. Informing The most obvious purpose of advertising a product is informing. Through advertising, established businesses can announce new and existing products or services they are trying to sell to the public. Likewise, a new company can use advertising to inform the public about its business. Advertising is a strategy used to grab the attention of potential customers. Advertisements use language and communication techniques that appeal to consumers. Influencing In some cases, it is not enough to simply inform the consumer about a product. Therefore, influencing the consumer to buy the product or service is another important technique used by companies. By using strategic language or images in an ad, businesses can influence consumers to buy their product. Strategic language and imagery in advertising helps point out the strengths of a product or service, which can influence consumers' purchasing decisions. Reminding Another function of advertising is to remind consumers about a product or service. There are many brands within a specific product category and consumers may forget about or overlook some brands because there are so many options. By using advertising to remind consumers, companies can establish their product or service in consumers' minds. Adding Value Advertising adds value to a brand by influencing consumers to perceive the brand in a certain way. Advertising is influential by nature, therefore, different elements within an ad, such as the text and images, can be positioned in order to add value to the brand. For example, a car advertisement in a magazine may include text that emphasizes the high quality materials and labor used in making the car. This ad achieves the goal of adding value to the brand because it assures the consumers that it is a high-quality car. Advertising plays up the strong points of a product or service, which in turn adds value to the brand. Assisting with Other Company Effort s Another purpose of advertising is to assist with other company efforts. For example, without advertising, consumers may not hear about special promotions, such as sales and coupons. Advertising also assists salespersons because it educates consumers about the products before they get to the point of purchase. This is advantageous because it allows salespersons to spend more time on making the sale instead of spending time explaining the product to the consumer. Types of Advertising: Print Advertising – Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising
【教育学习文章】Advertising教案_1
Advertising教案 高一牛津英语4模块第二学期期末复习学案 4模块Unit1Advertising 重点短语 .beawareof知道，明白，意识到 2.playtrickson欺骗，捉弄 3.believein 信任，相信 4.beboredwith对……感到厌倦 5.appealto迎合，对……有吸引力 6.tricksbintodoingsth诱使某人做某事 7.besatisfiedwith对……感到满意 8.beusedto对……习以为常，习惯于 9.fallfor上……的当，受……骗 0.dealwith处理，对付 https://www.360docs.net/doc/4e3198401.html,mitsuicide/acrime自杀/犯罪 2.beintendedfor为……而打算 3.beconcernedwith对……关心 4.getsthacross传达 5.beparticularabout对……挑剔 6.softdrink软饮料
https://www.360docs.net/doc/4e3198401.html,eupwith提出，拿出 8.accordingto根据 9.agreewithsb.onsth.同意某人的意见 20.holdone’sbreath屏住呼吸 21.inpublic在公共场所 22.atone’sservice听候某人吩咐，为某人服务 23.curesb.ofadisease治愈某人的病 24.beproudof以……感到自豪 25.evenif即使 26.atalowprice以低价格 27.bepopularwith受某人欢迎 28.seniorhigh高中 29.beofgood/highquality高质量 30.beonsale在销售中 31.makeanannouncement宣布 32.keepawayfrom远离 33.Nocomments不加评论，无可奉告 34.badbreath口臭 35.besimilarto和……相似 36.upto（数量，程度等）达到 37.inparticular尤其，特别 38.introduce……to……向……作介绍
牛津高中英语模块四unit1—1教案(advertising)
课程单元教学设计首页 课程课题：Unit 1 Advertising——Period 1 Welcome to the unit 授课 教师 授课班级学时数2授课 日期 年月日教学地点 教学目标Knowledge 1. To enjoy some beautiful advertisements and have a general idea of advertisements. 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English. Ability 1. Encourage the students to discuss about advertisements. 2. Students can get a better understanding of advertisements. Emotion Students are expected to practise their spoken English and share opinions with others by actively participating in the designed activities. 教学重点难点1. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 2.Encourage the students to communicate with classmates. 教学手段与方法1. Discussion in pairs or in groups. 2. Task-based in-class activities. 3. Explanations of some language points. 教学 准备 A tape recorder and the multimedia. 参考资料《牛津高中英语》（教师用书）《牛津高中英语》课课练 教学反思
What is advertising
What is advertising Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. (Advertising Marketing Association, AMA) Two basic types: Informative advertising and Persuasive advertising. From the definitions above, we can see that advertising is a communication that https://www.360docs.net/doc/4e3198401.html,es verbal and nonverbal elements structured and composed to fill predetermined space and time formats that the sponsor controls. 2.is a non-personal communication of information because advertising is directed to groups of people in stead of individuals. 3.is usually paid for advertising by sponsors. 4.is usually designed to win consumers through persuasion. Consumer Behavior & Advertising Strategies The study of Consumer Behavior focuses on the decision-making processes and acts of people involved in the acquisition, consumption, and disposition of goods, services, activities, and ideas. 消费者行为反映了消费者个人或群体获得、消费、放弃产品、服务、活动和观念的所有决策过程及其行为 消费者行为研究方法大致可分为两大类：实证主义（positivism）和阐释主义（interpretivism） 其他一些口语化表达的广告英语例子： 1、Just do it. 想做就做。（耐克运动鞋） 2、The taste is great. 味道好极了。（雀巢咖啡） 3、Let's make things better. 让我们做得更好。（飞利浦电子） 4、Unlike me，my Rolex never needs a rest．(手表广告) Live well, snackwell. 美好生活离不开香脆的饼干。(斯耐克威尔士饼干) Shanghai TV — Seeing is believing. 有目共赏。(上海牌电视机) My goodness! My Guinness! (我的天！我的健力士啤酒！) Focus on life. (Olympus) 瞄准生活。（奥林巴斯）
Advertising教案
Advertising教案 ● task writing an advertisementthat is why we are considering designing a new package our chocolate bar as well. （p13）这也是我们考虑重新包装巧克力块的原因。consider 1. vi. & vt. (possibility) to spend time thinking about a possibility or making a decision:don't make any decisions before you've considered the matter.[+ question word] have you considered what you'll do if you don't get the job?[+ ing form of verb] we're considering selling the house.she's being considered for the job.i'd like some time to consider before i make a decision.2. vt. (care about) to care about or respect other people or their feelings and wishes:have you considered your mother and how she's going to feel about you leaving?she never considers anyone but herself - she's totally selfish!3. vt. [often + object + (to be) + noun or adjective] (opinion) to believe someone or sth. to be, or think of them as:he is currently considered (to be) the best british athlete.we don't consider her suitable for the job.[passive + object + to infinitive] it is considered bad manners in some cultures to speak with your mouth full of food.i consider myself lucky that i only hurt my arm in the accident.do you consider him a friend of yours?[+ (that)] she considers (that) she has done enough to help already.it is generally considered unwise to give a child whatever he or she wants.4. vt. (subject/fact) to give attention to a particular subject or fact when judging sth. else:you've got to consider the time element when planning the whole project.[+ question word] if you consider how long he's been learning the piano, he's not very good.consideration 1. n. [u] when you think about sth. carefully:after some consideration, we've decided to sell the house.the whole matter needs (to be given) careful consideration. 2. n. [u] when you are kind to people or think about their feelings:you've got no consideration for others!could you turn your music
Advertising教案
评优课教案 Unit 9 Reading A Advertising 栾城县职业技术教育中心苏哲 Unit 9 Reading Advertising Teaching goals 教学目标 1. Target language目标语言： 重点词汇和短语
Advertise, advertising, advertisement (ad), promotion, be used to, be to do, by means of, a great deal of, it be said that…, more or less, play an important role in, in fact, make sure 2. Ability goals能力目标 Enable the students to talk about advertising and advertisements. 3. emotional goals 情感目标 Help the students learn how to understand advertisement. Let them be honest and have the sense of social responsibility. Teaching important points教学重点 1.How to find the topic sentence of the paragraph. 2.The main words and expressions. Teaching difficult points教学难点 1.how to improve the students’ reading ability 2.help the student master the use of “ be used to”, “a great deal of ”and “ It be said that…” Teaching methods教学方法: Teaching and Discussion. CAI Step 1: revision and leading in 1. let’s match the words with its means. 2. Let Ss enjoy some good advertisement. T: Do you like something because of the advertisement? Step 2 Skimming Ask the Ss to read the text fast and find the topic sentence or the main idea of each paragraph. Each group must tell the topic sentence or the main idea of one
Unit5Insideadvertising教学设计新部编版
精品教学教案设计| Excellent teaching plan 教师学科教案[ 20–20学年度第__学期] 任教学科： _____________ 任教年级： _____________ 任教老师： _____________ xx市实验学校
Unit 5 Inside advertising教学案 Teaching aims and demands 类别课程标准要求掌握的项目 话 Talking about advertising and advertisements ； ways to make effective ads ； advertising 题 controls 词 Billboard casual garment advertiser advert inform association target basis technique lane 汇 feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refresh partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy Turn ? into fit in( to) rely on have no use for 功 表达不同观点 (Expressing different views of an argument) 能You are quite right.I ’ m afraid I can’ t accept that. I quite agree with you.I wouldn ’ t say that. I think so ， too.Not really. I see your point ， but ? .That ’ s not how I see it. That ’ s ridiculous.I ’ m afraid I have a different opinion. Not at all.No problem.No way.
advertising
Advantages There are many advantages and disadvantages associated with advertising online. The first aspect of advantages is the World Wide Web opens up new communication possibilities for personalized messages to be delivered to targeted individuals (Davis 2000, 113). By positioning an [advertisement] on a website which relates to the target markets specific interests, interest and further speculation should occur. Advertising online enables target marketing, message tailoring, information access, sales potential, creativity, exposure and speed. Secondly, online advertising has the capability to reach a global audience at a fast rate. This enables extensive exposure and is an important characteristic of online advertising, and a major component of why online advertising is so successful. Thirdly, marketers undertaking new possibilities to perform traditional marketing strategies in electronic environments push higher chances to create synergy. Janal (1995, 47) mentioned that the Internet offers the best multimedia tools for presenting information, through the World Wide Web, a hypermedia environment. It is as further explained that it is a place where marketers can present their information with pictures, animation, sound and text. Indeed the power of Internet has impact on the multitude of advertising formats. This can be seen from the numerous web tools such as banners, rich media, intertials, and interactive broadband commercials as seen on the websites nowadays. These are the multiple forms of online advertising tools used by advertisers over the time aiming towards developing exciting, interactive, eye catching advertisements that can draw consumers’ attention, at the same time increasing their brand or sales online. Strauss and Frost (1999, 202) states that the Net’s big strength is direct response advertising where direct response leverages the Internet’s unique opportunity for two way communication with consumers. Placing advertising in this environment will grants advertises unique opportunity for in the element of interactivity. The interactive capabilities of ‘cyberads’ offer key advantages for vendors to establish and maintain dialogues with customers (Janal 1995, 269). The opportunities for creativity in online advertising are limitless. IAB (2005) on the other hand had drafted out a very comprehensive set of 28 good reasons to use interactive advertising that places the overview of interactive advertising advantages. In the list, it provides 28 points on a marketer’s potential uses of the interne t and corresponds with 28 ways of measure performance. Disadvantages Even though there are many advantages for companies who advertise online, there are also some disadvantages involved. Disadvantages of advertising online include: measurement problems, audience characteristics, websnarl, clutter, potential for deception, costs, limited production quality, poor reach and lack of Intrusiveness. ================================================= One definition of advertising is: "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified
牛津译林版英语高一下册Module4Unit1Advertisingword教案
课前学习： 翻译下列短语： 分数、小数和百分数 趋势、范围和限度 在高峰一张条形表 采访表相关问题 时髦音乐互动多彩 肯定与否定祁使与感叹 后悔做某事多达 对…感到惊讶令人回味 对……感到厌烦评论 为了…利益发起系列广告 社会关注打动某人 目标受众心中想着 决心做某事投合某人 关心担心把…讲清楚 使……构成整体提出一个口号 翻译下列句子： 1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。 2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。 3要始终迎合受众的反应，这很重要。 4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。 课堂学习 1 design dresses /the National Stadium 设计服装/国家体育馆 design a plot for one’s new novel为新小说拟定情节a perfect crime 筹划一个天衣无缝的犯罪the well paper design 墙纸的图案 be of poor design 设计很差 have designs on one’s money /life 觊觎某人的钱/想杀害某人 by design 故意地 2 react vi. (1)反应，反抗（常与to连用） How did your mother react to the news? She reacted by getting angry. 你妈妈对这个消息的反应怎样？她的反应是非常生气。 The eyes react to light. 眼睛对光起反应。 (2)（常与against连用）反抗，反对
广告 Advertising_英语作文
广告Advertising "Advertising" or "advertisement"comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function. ”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一
the advertising game教案
Lesson Plan of the Advertising Game First Period Background information: Teaching contents: A reading passage, the advertising game, Lesson 3 of Unit11, Book 4 Students: Senior high school students, Grade 1 Lesson duration: 45 mins Teaching Objectives: Language knowledge: understand the main idea of the text; learn the new words and expressions according to the context Language skills: be able to read the passage fluently; by the end of the lesson, the students can retell the passage; be able to discuss advertisements Sentimental objective: make the students love English; arouse their interest in English and have good attitudes towards English-learning Cultural consciousness: know more about foreign advertisements and advertising English Teaching methods:communicative approach; task based language teaching; question and answer; pair work or individual work; role play Teaching aids: blackboard, chalk, tape, radio, pictures Key words and structure/ difficulties: V ocabulary: approach, boom, budget, classic concept, consist of, contemporary…Grammar: Gerunds and its functions Teaching procedures: Write the title on the blackboard Step1. Lead-in (pre-reading) (3 mins) 1, presentation: say something about advertisement No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a sublet influence on us. In their efforts to persuade us to buy this or