【K12学习】牛津高一英语Unit1Advertising教学设计
牛津高一英语Unit1Advertising教学设计
课堂设计指导思想：
这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围绕本单元主题“广告”展开。本板块包括的一系列活动为学生提供了锻炼听说读写能力的机会。本堂课的重点是培养学生在听的过程中获取和处理信息的能力，培养听的策略，培养语感以及口语表达的准确性，得体性和连贯性。
Teachingais:
Gettolearnandpracticethesillsoflistening,reading,sp eaingandriting.
Learnhotolistenforstatisticsanddescriptions
Trytoapplythesillslearntinthissectiontopleteabarcha rt.
Teachingprocedures:
Step1Lead-in
Asstudentstobrainstorhotogetinforationbeforeritinga nad.
【设计说明】这一问题的提出既可复习本单元阅读课的内容，又将本堂课的听力训练重点与本单元主题结合起来，自然流畅导入本课。
Step2Sillsbuilding1
Helpstudentstolistenforstatisticsanddescriptionsand reviehotoreadthesestatistics:
【设计说明】帮助学生复习分数，小数和百分数的表达方式，并提醒学生注意分数，小数和百分数，特别是小数点后数字的正确读法。
Step3Notice
Asstudentstolistencarefullyandpayattentiontoordsand phrasesthatdescribeanincrease,adecrease,nochange,ar angeandaliit
【设计说明】引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。
Step4Listeningpractice
Havestudentslistentotherecordingticeanddotheexercis eonP12andasthetonotethattheyhavetodosoesiplecalcula
tions.Then,checansersasaclass.Listentotherecordingf orathirdtieifnecessaryandaesurestudentsdidthecorrec tcalculations.
【设计说明】这一练习可训练和检测学生辨识和听写包括分数，小数和百分数的数字的能力，其中简单的计算也可训练学生的听力理解能力。
Step5pletingabarchart
Asstudentstousetheinforationinthetabletopletepartof thebarchartinPartAonP13.Thenchecansersasaclass.Have studentslistentotherecordingandpletetherestofthebar chartandchecansers.
【设计说明】本环节的设计用于进一步发展学生听的能力。让学生在的情景中，并参考表格完成听力任务，旨在激发学生的学习兴趣，培养学生整合信息的能力。
Step6Discussionabouttheeo
AsstudentstoreadthenoteinPartBatP13andasthetoorinpa irstodecidethesubjectofthenote.chectheansersasaclas sandallreasonableanserscanbeaccepted.
【设计说明】这一练习形式可培养学生合作学习的能力；提高学生概括，提炼信息的能力和综合运用能力。
Step7HoeorLetstudentsreviehattheyhavelearnedandgetp reparationsforthesecondpartofthetas.
【设计说明】帮助学生巩固课堂学习成果，为后续学习做好准备。
牛津高一英语模块四unit1单词讲解 [牛津版]
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牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲(包含答案)
Unit 1Advertising [重点词汇] 1．persuade vt.说服，劝说；使信服 persuade sb.to do sth./into doing sth.说服某人做某事 persuade sb.not to do sth./out of doing sth.说服某人不要做某事 persuade sb.of sth./persuade sb.that...使某人相信…… (1)语段语法填空 The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her. 2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准 (1)aim at sb./sth.瞄准；对准 be aimed at (doing) sth.旨在(做)某事 aim to do sth.＝aim at doing sth.力求做某事 (2)aimless adj.无目的的 aimlessly(＝without aim) adv. 无目的地 (1)随堂练习 ①The proposal put forward by Dobrindt aims (help) promote fully automatic driving. ①Jane moved (aimless) down the tree-lined street，not knowing where she was heading. 这项活动的目的是提高学生的听说能力。 3.benefit vt.& vi.使受益；得益于n．利益；救济金；奖金 (1)benefit from(＝get benefit from) 从……中获益 (2)be of benefit to...对……有益 (3)be beneficial to...对……有益 (1)随堂练习
K12推荐学习(衡水金卷)2018年普通高等学校招生全国统一考试模拟英语试题五
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【K12教育学习资料】高考英语二轮复习 七选五类任务型阅读选编(5)
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高一英语 Module 4 Unit 1 Advertising 教案牛津版
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译林牛津版高一英语必修4 Unit1 Advertising 电子文本、课文注释及翻译
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高一英语 Unit11 The Media Lesson3 The Advertising Game
高一英语 Unit11 The Media Lesson3 The Advertising Game 导学案1 北师大版 Lesson3 The Advertising Game A tip: The important thing in life is to have a great aim, and the determination to attain it. (Johan Wolfgang von Goethe, German Poet and dramatist) 人生重要的事情就是确定一个伟大的目标，并决心实现它。 Learning aims:1.理解并熟读课文。(A级) 2.掌握后两自然段重点单词.短语.句型用法。(B级) Learning important points： 词汇及语言点stand out，approach ,contribution等的运用。(C级) Learning steps: Step1.单词听写：(A级) ——————————————————————————————————————————————————————————————————————————————————————— Step2.疑难解析（再次阅读课文，掌握以下知识点）（B级） 1.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. 【翻译】______________________________________________ 【解析】（1）stand out 显著，杰出 The new road sign is easy to read;the words stand out well. [翻译]_________________________________________ She stands out among the young writers. [翻译]_________________________________________ [记一记] stand aside 袖手旁观 stand by 支持 stand for 代表，象征 （练一练）Among mystery writers,Agatha Christie ____as a real master. A.stood up B. stood out C. stand by D. stand for （2）combine…with…_____________________ （3）be linked to/with _________________ That accident was linked with him.___________________________ 【句子分析】形容词短语“full of competition”译为“充满竞争的”做________语修饰a
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Unit 1 The mass media Extended reading Advertising: the power of persuasion ◆内容分析： 【What】本板块的语篇话题是一篇杂志文章，作者从多个角度阐释了广告的影响力，即说服受众购买某个产品或某种服务的力量。文章从广告的定义、历史、作用、形式、未来发展趋势等方面进行介绍，清晰地说明了广告与大众传媒、商业活动、科技进步以及日常生活的紧密联系，揭示了广告文化的意义和特色。 【Why】本板块的语篇旨在通过介绍广告如何说服受众，引导学生正确认识广告的内涵，理解广告的作用，感受无处不在且丰富多样的广告文化对人们产生的影响，并启发学生思考广告的发展给社会生活带来的种种变化。 【How】本板块的语篇是杂志说明文，主旨明确，结构清晰。语篇紧扣标题中的关键词persuasion，说明了广告最核心的目的。文章首先通过广告与大众传媒的紧密关系，说明了广告如何通过大众传媒发挥影响力；其次介绍了广告设计依据顾客购买欲心理所采用的几种技巧；最后展望广告未来的发展方向。在写作手法上，作者利用举例、对比和向读者提问等方式引导读者练习现实生活，使得说明更加通俗易懂。 ◆教学目标： By the end of this section, students will be able to: 1. understand why and how advertising persuades people into purchasing a product or service; 2. analyse the writing techniques of the article; 3. find out the techniques used in their favourite advertisements; 4. explain their attitudes towards advertising tailored to individual customers’ needs. ◆教学重难点： Students will figure out a little bit hard for them to: 1. analyse the techniques of the advertisements; 2. express their own attitudes towards advertising. ◆教学过程： Step 1 Lead-in Enjoy a video, introducing a funny advertisement. After watching the video, students get to talk about advertising methods. Step 2 Discussion Ask the students to discussion the questions: Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not?
2021-2022学年高一上学期英语牛津译林版(2020)必修第二册(有答案)
译林版必修第二册unit1阅读拓展练习1 Ⅰ.阅读理解 A Venice Film Festival The Venice Film Festival takes place every year in late August or early September on the Lido in the historic Palazzo del Cinema，in Venice，Italy.Its main award is the “Leone d’Oro”(Golden Lion)．Recently，a new award has been added，the San Marco Award for the best film. Academy Awards The Academy Awards are the most prominent film awards in the United States.The awards are granted by the Academy of Motion Picture Arts and Sciences.Academy Awards are nicknamed “Oscars”，which is also the nickname of the statuette(小雕像)．The name is said to have been born when Margaret Herrick saw the statuette on a table and said，“It looks just like my uncle Oscar！” Berlin Film Festival The Berlin Film Festival is one of the “A”festivals in Europe.The Berlin International Film Festival，also called the “Berlinale”，is held annually in February and started in 1951 after an initiative of the American，who occupied part of the city after World War Ⅱ.The jury(专家评奖团) always placed special emphasis on representing films from all over the world，from the former Eastern Bloc(集团) Countries as well as from Western countries.The awards are called Golden and Silver Bears (as the bear is the symbol of Berlin)． Cannes Film Festival The Cannes Film Festival is a famous international film festival.It has been held annually in Cannes，in the south of France，since 1946 with a few exceptions.Given massive media exposure，the Festival is attended by many movie stars and is a popular venue for movie producers to launch their new films and attempt to sell their works to the distributors who come from all over the world. The most famous award given out at Cannes is the “Palme d’Or”(Golden Palm) for the best film；this is sometimes shared by multiple films in one year. 1．Which award has the shortest history? A．Golden Lion. B．Golden Palm. C．Academy Awards. D．San Marco Award. 2．Which of the following statements about “Oscars” is NOT true?
【推荐K12】2017_2018学年高中英语Unit1WomenofachievementSectionⅢLearningaboutLanguage
Unit 1 Women of achievement Section ⅢLearning about Language & Using Language Ⅰ.单句语法填空 1．We should learn to be considerate (consider) and care more about others. 2．It was only after he had read the papers that Mr.Gross realized the task before him was extremely difficult to complete. 3．I have decided to learn from her and carry on her good work. 4．Do you want to get this book delivered (deliver) to your house or would you prefer to come to the shop for it yourself? 5．The professor didn't go to work because of his sickness (sick)． 6．It hit me that how difficult it was for a woman to get some education then. 7．What made her succeed later was her kindness and determination. 8．The old man showed kindness (kind) to us when we were in trouble. 9．The film is_intended (intend) for children and you can go with them. 10．Having a large family to_support (support)，he took up two parttime jobs in his spare time. Ⅱ.阅读理解 Mother Nature knows best. But she's not always generous with her secrets. Sometimes she only tells them to the most careful observers. George de Mestral was a Swiss engineer who enjoyed walking with his dog in the woods. One day, after a walk, he looked down and saw some seeds (种子) stuck to his trousers. He was a little bit angry because the seeds were hard to remove. He pulled a few of the seeds off of his trousers and examined them under a microscope (显微镜). What he saw amazed him: tiny hooks (钩子) on the ends of the seeds. George de Mestral saw a new way to stick things together and keep them attached. He was inspired to turn his accidental discovery into a useful product. He borrowed money from a bank, gave up his job, and gave all of his time and energy to the_task. At first, people refused to take him, and the idea, seriously. He took his idea to a weaving center, where he did manage to get the help of one weaver, who made two products out of cotton that worked. However, the cotton wore out quickly. Finally, by using nylon instead of cotton, he made his invention work. It took ten years to develop it. He called it Velcro. Today, Velcro is used everywhere: in shoes, purses, and children's toys. We can thank de Mestral for discovering and developing a wonderful way to attach things. But the real thanks should go to nature for making the secret known. 【文章大意】本文是记叙文。文章主要介绍了瑞士工程师George de Mestral发明维可牢尼龙搭扣的故事。 1．What gave de Mestral the idea for inventing Velcro? A．The thick woods. B．The sticky seeds. C．His trousers. D．His dog. 解析：B 细节理解题。根据第二段的描述可知，de Mestral散完步后发现裤子上粘上许多种子，而且这些种子很难清除掉，这让他感到好奇，因此在显微镜下观察其结构。也正是对于这些种子的观察让他有了重大发现并萌生了发明一种用来黏合物品的材料。 2．What does the underlined part “the task” in Paragraph 3 refer to?
江苏省徐州市睢宁县宁海外国语学校高中英语 M3 Unit1 The world of our senses期中复习 译林牛津版必修3
27.Every year in this season, groups of birds fly (在头上方). 28.They’ve just (雇佣) five new waiters. 29. She said it in (低声), so I didn’t hear. 30. He ended his speech by urging them to be confident and (充满希望的). 31. Then he opened the safe (保险箱) and stole (珠宝) worth a million dollars. 32. (不像) his brother, he has a good sense of humor. 33. China and France will be (可能的) to increase communication next year. 34. Some r___________ others by sight, while some by the way they walk or their voice. 35.The little boy held his mother’s hand f___________ when crossing the street. 36. Soon a team of 200 v___________ arrived in the area to help the wounded, homeless in the earthquake without any pay. 37. The school is within walking d___________ of my house. 38. I think we must r__________ our prices, or spend more money on advertising.t 39. The time is a_____________ when we must think about buying a new house. 40. She g___________ at her watch and left in a hurry. 41. I h______________ about taking his side until I knew the whole story. 42. If you i___________ your diet, trouble will follow. 43. I’m not free at all now, I think. On the ___________, I have tons of things to do! 44. The crowd ___________（恐慌） at the sound of the explosion 45. She said it in a w__________（低语）, so I didn’t hear. 46. Our company ___________（雇佣）about one hundred people last year, but now most of them have quit their job due to the high pressure. 47. It was a great ___________（宽慰） to have rain after a long time of drought. 48. The beggar was __________（咬） in the leg by the dog when he tried to get close to the house. II.Key expressions: 1. 取得巨大成就________________________ 2. 无处可见__________________________ 3. 看得/不见____________________________ 4. 伸出（手等）______________________ 5. 当心，注意___________________________ 6. 来帮某人__________________________ 7. 轻松地_______________________________ 8. 有区别/影响________________________ 9. 与…相关_____________________________ 10.充分利用___________________________ 11.前往（way）__________________________ 12.接近_______________________________ 13.吓得出汗_____________________________ 14.突然_______________________________ 15.取得很大进步_________________________ 16.制定（计划），解出__________________ 17.感激某人_____________________________ 18.使某人惊讶的是_____________________ 19.与…相反_____________________________ 20.导致_______________________________ 21.有意义_______________________________ 22.把A误认为B_______________________ 23.听从某人的意见_______________________ 24.被…吸引___________________________ Practice 2:Complete the sentences: （一） 1.Staying healthy ______________________ (有意义) and scientists observe that __________________________________ (充分利用我们的感觉) when we are young can keep us healthy later on in life.