高一英语 Module 4 Unit 1 Advertising 教案牛津版
Module 4 Unit 1 Advertising （For teachers）
Welcome to the Unit
1 advertise vt. 为…登广告People advertise things they wish to sell.
vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertise
put /place an advertisement in a newspaper for 在报纸上登广告招聘
advertiser 登广告的人广告商
advertising n. 广告业
China Daily has plenty of ___________(广告) advertisements
2 aware意识到的；明白的，熟知的，有意识
be aware of知道eg. He wasn’t aware of the danger.
be aware + that-从句/ wh-从句觉察到
eg. She was aware that something was burning.她觉察到有东西烧着了。
be aware how/whether 知道/意识到多么/是否。。。。。
我清楚工作职位非常少。
I am aware that very few jobs are available.
Reading
1 intend v. 打算
(1)intend to do sth. / doing sth.打算干……
What do you intend to do?你打算做什么? (2) intend sb to do sth
intend sb. for这两种用法也常用被动
be intended to do/be intended for被打算….
a book intended for children/ the old
(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用design
intend that-从句
They intend that the plan should be put into practice within the year.
→They intend the plan to be put into practice within the year.
intention n. 目的，意图
I’d like to go to the cinema with you，Dad.
Sorry, my darling, but the film is _________for adults only.
A admitted
B intended
C promised
D permitted (B)
2 。share vt. “分享,分担,共有” 可与介词with, between, among连用。
share (in) sth. with sb.eg.I will share (in) the cost with you. 我愿与你分摊费用。
She shares (in) my troubles as well as my joys. 她与我同甘共苦。
share in 共同努力,分担…可以省略in share out分给（一些人）eg. share out food and clothing to the poor
How shall we share out the money that we collected?
我们怎样分配募捐来的钱？
注意，share还有“具有同样。。。”的意思
She is the only person who shares my ideas.她是唯一和我的想法一致的人. 3. service n. 服务；贡献；帮忙；保养服务[C] [U]
We need the services of a doctor.我们需要医生的服务.
at one’s service随时为(某人)做事eg. I will be at your service in three minutes.
do sb. a service / favour eg. Peter, will you do me a service?
of service 有用的,有帮助的
serve vt. 为……服务；接待（顾客等）；端上（饭菜）；serve+名词/代词
She served me a cup of tea.他给我端来一杯茶.
We should work hard to serve the people. 注：serve for the people (×)
Sb/sth serve as担任(某职务), 充当serve+名词/代词as
She served her time as a teacher for three years.她当老师已经三年了.
She served as interpreter.他担任口译员.
The sofa served as/for a bed.这张沙发可以当作床用.
serve vi.服兵役
His uncle served in the army for three years.他的叔叔在部队里当了三年兵.
4 promote v.(1) 促进,提倡,
Milk promotes health.牛奶能增进健康.
promote the development and use of public transport 提倡公共交通的使用和发展
(2)推销,推动销售
He was here to promote his new books.
(3)晋升promote sb. to +n.
Several teachers were promoted to assistant professors this year.
几个教师被提升为助理教授
get promoted 得到晋升
5 complete adj. 完整的，完全的,
eg. Is this a complete story?这是一个完整的故事吗?
His work is now complete.他的作品是完整的..
It was a complete surprise to me.
v. 完成使完备(完整)
She has completed her studies.她已经完成了学业.
I need one more stamp before my collection is completed.
我还需要一张邮票使我的收集完备.
completely adv. 完全地eg. He was not completely happy.
6 fall for (1) 上…的当
Don’t fall for his tricks.不要上他的当.
(2)爱上,喜欢
My wife fell for the cottage as soon as she saw it. 我妻子一看见那所农舍就喜欢上了.
拓展
fall apart 散开,崩溃
fall back 后退,后撤fall behind 落后
fall down 跌倒,失败fall flat失败
fall in 集合,塌陷fall in love with爱上
fall over滑到,摔倒fall short不够,不足
7.trick n. 骗局，把戏窍门
There is a trick to making coffee.
做咖啡有一个窍门.
play a trick(tricks)/a joke on… 捉弄某人/开某人玩笑
eg. These boys like playing tricks on their teacher.
vt. 欺骗，哄骗
trick sb. into doing sth. 诱使某人做某事
eg. He tricked her into marrying him by pretending that he was rich.
(1)You seem to have mastered the trick ________making others laugh. A
A of
B on
C about
D in
(2)We shouldn’t play ______________blind men.
A trick on
B trick of
C a joke on
D a fun of
8.cure vt. 治愈；治疗cure sb/cure one’s illness =cure sb of one’s illness
The doctor will cure you [your headache].
常用于“cure + sb. + of + 病名”这种句式：
The medicine will cure you of your headache.
The doctor cured him of cancer.
cure sb of a bad habit 纠正某人不良习惯
n. “治疗（办法）”、“药方” [C] cure for +病名”The doctor found a new cure for the disease.医生找到了治这种病的新疗法.
Cf treat
Cure 和treat 的区别是,前者强调结果,”治愈”,后者强调过程,即”治疗”
His wounds were well treated in the hospital.他的伤在医院里得到了很好的治疗.
His wounds were cured.他的伤治愈了.
Although this medicine can cure you _______your illness, it has a bad side-effect ____you.( of /on )
9. comment n. [C] [U] 评论，评语；意见make comments on/upon sth
eg. Do you have any comments (to make)? 你有意见吗？
He made several comments on / upon /about t he book.
v. 常作不及物动词后接介词on / about 或接that从句
eg. I won’t comment on what people say.
She commented that was a better play than usual, and I agreed.
她评论说这场比赛比以往打得好,我表示同意.
10 claim v.(1) 声称
claim to be claim that从句
She claimed to be the daughter of a well-known business man .她声称是一个有名的商人的女儿.
He claimed to have discovered a new planet.
=He claimed that he had discovered a new planet.他声称发现了一颗新的行星.
(2)认领claim sth 要求得到/给与
The old man claimed the land.老人要求得到土地。
make a claim for sth
He made a claim for the lost book.
11 educate vt.
educate sb to do sth 教育某人做某事
You should educate your children to behave well.你应该教育你的孩子有礼貌。
be highly/well educated
education n. (UN,表示具体某种教育，可加a)
receive a good/college education
educational adj. 有教育意义的
12．A commercial advertisement is one which someone has paid for to promote a product or service.
One是泛指性的描述，表示“一个.....样的人/物”
(1)The best job is ______which uses your skill in doing something together with your interest in the subject.
A. something
B. the one
C. one
D. it
(2)-----There must be a dozen pens in this house but I can never find one when I need one.
-----Keep looking. ______ is sure to turn up.
A. One
B. It
C. That
D. This
(3)When you are reading fast, your eyes will be one or two word groups ahead of _____ your mind is focusing on.
A. one
B. the others
C. the one
D. others
(4)----Excuse me, I want to have my watch fixed, but I can’t find a repair shop. ----I know _____nearby. Come on, I’ll show you.
A. one
B. it
C. some
D. that
(5)Life in the city is quite different from _____in the country..
A. that
B. one
C. the one
D. which
(6)Cars do cause us some health problems----in fact far more serious _____ than mobile phones do.
A. one
B. ones
C. it
D. those
(7)Meeting my uncle after all these years was an unforgettable moment, ______
I will always treasure.
A. that
B. one
C. it
D. what
(8)The Parkers bought a new house but ______will need a lot of work before they can move in.
A. they
B. it
C. one
D. which
(9)----Why don’t we take a little break?
----Didn’t we just have ______?
A. it
B. that
C. one
D. this
(10)We have been looking at houses but haven’t found _____we like yet.
A. one
B. ones
C. it
D. them
13 lead
lead sb to do sth 使得/导致某人做某事
lead sb to/into/out of / across / through...
What led him to run away?什么使得他逃开了？
He led us to his home.它把我们带到了他家。
lead to ①通向
He had locked the door that led to the garden.他把通向花园的门锁上了。
②导致，引起
This will lead to high blood pressure.这会导致高血压。
This misprint _________great confusion.
A turns to
B leads to
C sticks to
D belongs to B
14 deal with
①对付，和…打交道
How would you deal with an armed robber?你怎么对付又武器的强盗？
Deal with a man as he deals with you.以其人之道还治其人之身。
②处理
Your problem will soon be dealt with.你的问题很快就会得到处理。
③论述，涉及
He wrote a book dealing with his life in Japan.它写了一本书，谈论他在日本的生活。
④和…做买卖,向…买东西
I deal only with schools.我只和学校做买卖。
What shop do you deal with?你向哪个商店买的？
这个人很难/容易/不可能打交道。That man is hard/difficult/easy/impossible to deal with
Word Power/Task
1.senior adj. be senior to/be junior to(比…..年长的/年幼的)
年长的He is several years senior to me.
=He is senior to me by several years.
有资历的Mr. Gray is a senior officer in the bank.
高年级He was not allowed to take the senior course because he was too young.
2.amount
①n. 总数，数额，数量（一般与不可数名词连用）
a large amount of+un. 谓语为单数
large amounts of +un. 谓语为复数
the amount of+un. …..的数量
What’s the amount of the money?
There is a large amount of work.
②amount to = come to /total/add up to等于,总计达
The cost amounted to 250 yuan.
It all amounts to a lot of hard work .这一切就相当于很多繁重的工作。
3. recommend v.
①推荐recommend sb sth=recommend sth to sb
It was Mr Smith who recommended her. 是Mr Smith 推荐了她。
Can you recommend me a good novel? 你能向我推荐一本好的小说吗？
recommend sb/sth for 推荐….作某用途/某工作等
He recommended me for the post of headmaster.他向我推荐了校长这个职位。
②建议+sth/sth to do/that从句（should）/doing
He recommended a long holiday.
I recommend you not to disobey your parents.
He recommended my buying this dictionary.
= He recommended that I (should) buy this dictionary.
= He recommended me to buy this dictionary.
recommendation n.推荐（不可数），推荐信（可数）
make a recommendation
4.purchase
vt. 购买=buy
n. 购买un. He gave his son some money for the purchase of some tapes. 买东西cn. make some purchases
Mother made several purchases in that shop. 妈妈在商店里买了许多东西。
5. design vt. /vi. 设计
She designs for a famous shop.
His dream is to design a new bridge for the town. 他的梦想是为这个城市设计一座新桥。
be designed to do /for 目的是，打算给….用(同be meant/intended to do/ for)
The experiment is designed to test the new drug.
The book was designed mainly for use in colleges.
by design 故意地
6.fashion n. 样子，式样，方式
be in(follow) the fashion 赶时髦，随大流
in fashion / out of fashion时兴/老式old-fashioned 过时的fashionable adj. 时兴的，时髦的
7. sales (复数) 销售量；销售额
Sales are up / down this month.
sales department 销售部，营业部sales tax 销售税；营业税
salesman / salesgirl
8. convenient adj.表示“对某人方便、合适”时，后用to或for均可。
Come whenever it is convenient to you.
Will the 3:50 train be convenient for you?
It + be convenient for sb. to do sth. 某人干某事合适
You are convenient. (×)
可作定语arrange a convenient time and place for the meeting convenience n.
conveniently adv.
9. highly 1)很，非常；高度地(常修饰分词或形容词)
I was highly pleased with the answer.
a highly developed country；
2)（评价等）高地；高价地，高额地
think /speak highly of a highly paid worker
10. function n. 功能，职责，作用
What is the true function of education?
Her function was to help others.
v. 1)起…作用（和as连用）
Mary functioned as teacher.
2) 运转，活动vi.
That machine does not function .
functional adj. 起作用的，实用的
11. available adj. 可用的，可获得的，可以找到的
be available for
Is there a doctor available?
The book you ordered is not available. 你订购的那本书没有货
The shirt is available in all sizes.这件衬衫各种尺寸都买得到。
There were no tickets available for Friday’s performance
Project
1.various adj. 各种各样的various foods / shapes
n. variety 多样化；变化；种类
a variety of 多种varieties of.....各种
vt. / vi. 改变，变动，不同
vary one’s plan 改变计划vary in size / weight 大小/重量不同vary with...随.....而变化
He left for various reasons.他因各种各样的理由离开了。
The weather varies from hour to hour in some mountainous areas.
在一些山区不同的时间天气都不同。
Try not to start every sentence with “the”. _______the beginning of your sentences.
A. Vary
B. Form
C. Describe
D. Get
2.build v. (built, built) 建造，建筑
build a new house / a bridge / a model ship
build sb. sth. =build sth. for sb.
He built his dog a dog house =He built a dog house for his dog.
拓展：build up建设起来，发展起来，建立起来；加强（力量），增强（体质）；积累，积聚；逐步增加；盖满房子（用于被动）；通过广告宣传使出名
build up one’s business / body ( health / muscle / strength) （build sb. up）/ one’s fortune
发展起企业/ 增强体质/ 积累财富
The clouds are building up.云渐渐堆积起来。
The area has been built up since I moved here.自从我搬到这儿来这地区已经盖满了房子。
Don’t build me up too much; I may disappoint you.别太捧我；我也许会让你失望的。
n. 身材，体形；结构a man of strong build一个体格健壮的男人
3.particular adj. 特定的；特别的；挑剔的；详细的/ n . particulars 详
情
a matter of particular importance一件特别重要的事情
be particular about (food / clothes )对（食物/衣服）讲究的（挑剔的）
in particular特别；尤其（置于所强调词后面）
particularly adv.非常，特别；尤其（置于强调词前面）
not particularly 不是特别
I noticed her eyes in particular because they were very large.
You must give them all the particulars about the accident.
My younger brother is always particular about food.
His suggestions were particularly helpful.
He mentioned some classmates, particularly you.
----Did you have a good time? -----Not particularly.
4.audience n. 听众，观众(后可接动词的单数或复数形式)
target audience目标观众
Her love stories began to appeal to a wider audience.她的爱情小说开始吸引更广泛的读者群。
The audience is / are always very excited by a wonderful goal.一个精彩的进球总会使观众们非常激动。
The series has attracted an audience of more then ten million. 这个系列片吸引了1000多万观众。
The audience was enormous.观众/听众人数众多。
That book has a large audience.那本书有广大的读者。
5.goal n. 目标；目的；射门；
set a goal 确定目标achieve / reach a goal 实现目标score a goal进一球goalkeeper守门员
6.have sth. in mind记得/想到/打算.......
Others forgot her, but he still had her in mind.别人把她忘了，可他仍然惦记着她。
We always had in mind for whom we were making the film.我们始终考虑到我们是在为谁制作这电影。
They had it in mind to go away without telling me.他们想不给我打招呼就走掉。
拓展：
keep / bear sth. in mind记住; make up one’s mind (to do)下定决心做某事; come to / into one’s mind出现在某人的脑海里; keep one’s mind on your work 把注意力集中在工作上; turn one’s mind to sth.把注意力转到......; take one’s mind off sth.转移对某事的注意力
7.medium ( plural: media) n. 媒介；手段，工具，方法;
The T-shirt has become a medium of advertising恤衫已经成为一种广告媒介。Air is a medium for sound.空气是传播声音的媒质。
a medium of communication通讯工具
medium adj.中等的；适中的
She is slim, of medium height, with dark hair.她身材苗条，中等身高，一头乌
发。
常作media（有时用作单数）宣传工具，新闻媒介（指广播、电视、报刊）Television is a powerful media.电视是一种强有力的宣传工具。
The news media are sometimes interested only in bad news.新闻媒介有时只对坏消息感兴趣。
8.In an ad campaign you have the chance to advertise using different kinds of
media.....
分词短语作状语表方式：
Some time later, they began to eat their meals using their hands.过了一段时间，他们开始用手抓饭吃。
9.determine v.决定，决心
vt. determine sth. 决定,确定
determine to do sth.决定/心做某事
determine sb. to do sth. 使某人下决心干某事/ determine that. / wh-clause.....
vi. determine on / upon (doing) sth. 决定/决心
adj. determined 坚决的，下定决心的be determined to do...下定了决心干某事
n. determination 决心，决定
Our prices are determined by the market.我们的价格由市场决定。
She determined to ignore his faults.她下决心忽视他的缺点。
I haven’t determined where to hang the picture.我还没决定这幅画挂哪儿。That determined me to do it.那使我决意干这件事。
a man of great determination一个有决心的人
活学活用：
1.He left the place, _______ never to come back.
A. determined
B. to determine
C. being determined
D. having determined
2.We’re determined ______ the problem ______our own.
A. solving; on
B. to solve; of
C. to solve; on
D. solving; of
3.-----What about the person?
-----Seldom in all my life _____ such a ______ person.
A. I met; determining
B. I have met; determining
C. have I met; determined
D. did I meet; determined
10.appeal v. 迎合，有吸引力；恳求，呼吁；诉诸; 上诉，申诉
appeal （to sb. ）for sth. / appeal sb. to do sth.希望得到/ 恳求（希望）某人（做）某事
appeal to sth.诉诸（the law / public opinion / force）
appeal to sb.（某物）引起某人的兴趣/吸引某人，迎合某人
He appealed to his good friend for support.=He appealed to his good friend to support him
他希望得到好朋友支持。
The old man had to appeal to the public opinion.这老人只好诉诸公共舆论。
The program appeals especially to young children.这个计划特别受小朋友欢迎。
The design has to appeal to all ages and social groups.设计必须得雅俗共赏，老友皆宜。
She appealed to the high court against her sentence.她不服判决而向高等法院上诉。
n. Films of that sort have lost their appeal for me.
adj. appealing 引人同情的；招认喜欢的，吸引人的
10.react vi.反应(react to sth. )
I wasn’t sure how you would react to my plan我不确定你会对我的计划怎样作出反应。
Workers reacted angrily to the news of more job losses at the factory.工人们对工厂进一步裁员的消息感到气愤。
Some children react badly to this drug.一些孩子对这药有不良反应。
react against反对；反抗
n. reaction ( to sth) Shock is a natural reaction to such bad news.感到震惊是是听到这些坏消息后的自然反应。
He suffered violent reaction to the medicine.他对这种药有强烈的不良反应。11.gather v. 聚集；采集；收集；（力量或速度）增加/ 振作（精神等）；揣
测（+从句）
gather facts / information / materials / evidence 收集事实/信息/材料/证据gather flowers 采集花gather (in)crops 收庄稼
gather courage / strength / oneself 鼓起勇气/打起精神/振作起来
gather speed逐渐加快速度
gather in收割（庄稼）
gather up 收拾
I gather that you’ve left your money at home.我想，你是把钱忘家里了。
A crowd gather outside the hotel.一群人聚集在酒店门外。
Football fans gathered in front of the TV in the corner of the bar.足球迷们围在酒吧角落处的电视机前。
She gathered some people around her.使一些人聚在她周围
gathering n. 聚会
辨析：collect / gather:都可表示“收集”“聚集”；
gather把分散的东西集中到一起：He gathered his books.
collect表示精心地、有选择地收集：He has collected many stamps.
活学活用：
(1)Every one of you______ the basketball field used to be quickly, please!
A. gathers where
B. gather where
C. will gather at
D. gather at
(2)The captain _____ all his soldiers before him, telling them to get ready for the fight.
A. collected
B. gathered
C. selected
D. elected
12.directly adv. 直接地；径直地，直接地；直接了当地；马上(=immediately)
I prefer to deal directly with the manager.我更喜欢直接和经理打交道。
After he arrived , he came directly to my office.他到了以后径直到了我的办公室。
He avoided saying directly that he disagreed about the plan.他没坦率地说不同意这计划。
拓展：directly / immediately / instantly +从句=as soon as
13.get across穿过；使某事被理解（领会）(sth.) get across / (sb.) get sth.
across (to sb.)
He found it difficult to get his Chinese humor across to the English audience.
他发现自己的中国式幽默很难为英语听众所理解。
Your meaning didn’t really get across.你的意思并未真正为别人理解。
拓展：常用get词组：
get along进展；情况（如何）；（勉强）生活，过下去，进行下去
get over 克服，摆脱某种情绪；从病中恢复；过（河、街），越过；让.....理解（=get across）
get about / around走动，到处跑；（消息）传开
get away with sth. / doing sth.被放过，（做坏事）不惩罚
get away走开；逃走，跑掉
get in进来；收获庄稼
get down to (doing ) sth.着手做某事
get through做完，办完，看完，吃完，用完；通过（考试等）；）（议案等）被通过；接通（电话）
get (sth.) through to sb.让人听懂（=get across）
get on / along well with...和.....相处好/某事进展好
get off下车；离开，动身；脱下；寄走
get rid of摆脱；除掉；处理掉
get in touch / contact with和某人取得联系
Hardly could he _________ this amount of work in such a short time.
A. get through
B. get off
C. get across
D. get over
14.approach n.方法，途径(approach to sth.) vt.处理，对付；接洽，交
涉；走近，接近
The school has decided to adopt a different approach to this problem / to approach this problem.
学校决定采取不同的一种方法来处理这问题。
All approaches to the town were blocked by snow .通往这座小镇的所有通路都被雪封住了。
We heard the sound of a car approaching.我们听到了汽车到来的声音。Spring is approaching （接近）and we should make preparations for it.
They played in temperatures approaching （接近）40 degrees.
I’ve approached the boss about a pay rise.我已经和老板谈过关于加薪的事。At the meeting they discussed three different _____ to the study of mathematics.
A. approaches
B. means
C. methods
D. ways
本单元词组及短语:
1.be aware of / make people aware of意识到/使人们意识到
2.tell the complete truth说出全部真相
3.do/ make / carry out some research on.......进行研究
4.share ...with sb.和某人分享/分担
5.persuasive language劝导性语言
6.exciting image令人兴奋的图像
7.believe in an idea相信某种理念
8.place an advertisement for free投放免费广告
9.cure sb. of a disease / a bad habit治好某人病/纠正某人不良习惯
10.fall for受.....的骗，上.....的当，对.....信以为真
11.(sth.) be of high quality质量高
https://www.360docs.net/doc/c119085544.html,mit suicide自杀
13.agree with sb. on sth.在某事上和某人达成一致意见
14.persuade sb. to do / into doing说服某人做某事
15.at a low price以低价
16.on sale削价销售
17.a discount card打折卡
18.be popular with / among sb.深受某人欢迎
19.rich imagination丰富的想象力
20.appeal to sb.迎合；吸引
21.play tricks on sb.戏弄某人
22.be satisfied with...对......满意
23.be bored with = be fed up with=be tired of.对......厌倦
24.be concerned with关心，牵挂
25.get sth. across to sb.把.....向某人说清楚
26.Project Hope希望工程
27.Earth Day 地球节
https://www.360docs.net/doc/c119085544.html,mercial advertisements商业广告
29.public service advertisement公共服务广告
30.direct speech直接引语reported speech间接引语
31.change ....into...把.....变成......
32.supporting reasons证据
33.a nationwide public service全国范围的公共服务
34.social issues社会问题
35.be smart about对.....精明
36.market research市场调查
37.marketing department市场部
38.sales targets销售目标
39.different kinds of media不同种类的媒体
40.target audience目标观众/听众
41.design a logo for为.....设计标志语
42.develop a slogan for为....做一个标语
https://www.360docs.net/doc/c119085544.html,e up with an idea想出一个办法，提出一个理念
44.depend mainly on....主要依靠/取决于
45.gather information收集信息
46.put ...together把......组合起来/放在一起
https://www.360docs.net/doc/c119085544.html,unch an ad campaign about social concerns发起关于社会关注问题的系
列广告
48.determine your audience决定/确定你的目标受众
49.have ...in mind想着......
50.an organized programme of advertisements 一组协调好的广告活动
51.various kinds of ads各种各样的广告
52.reach a particular audience推向一特定群体
53.for the benefit of the public为公众的利益
54.have a clear goal有明确的目标
55.listen for statistics听取统计数字
56.state your opinion on advertisements发表你对广告的看法
57.a discount on sth.对某物的打折
58.in society在社会上
59.be meant to do / be meant for....被打算做....
60.had meant / intended / planned to do...本打算做.....
61.an important part of our lives我们生活中重要一部分
62.encourage sb. to do鼓励某人做某事
63.promote a product or service促销一产品或服务
64.be intended to do / be intended for....被打算做.....
65.untrue claims about products or services关于产品或一些服务的不真实的
说法
66.be proud of 为.....自豪
67.make comments on ....对....进行评论
68.connect A to B把A和B联系起来
69.original images and creative language新颖的形象和创造性的语言
70.serve the public为公众服务
71.help us lead better lives帮助我们过更好的生活
72.deal with large social issues处理大的社会问题
https://www.360docs.net/doc/c119085544.html,cate people about.....教育人们关于....
74.live healthy lives过健康的生活
75.warn sb. against (doing sth)./ not to do.sth. 警告某人不做某事
76.take drugs吸毒
77.market share市场份额
78.the unique way of thinking独特的思维方式
79.recommend sth. to sb.向某人推荐某物
80.make recommendations进行推荐
81.I recommend that we purchase 10 copies for the library我推荐我们为图书
馆购买十本。
82.remind sb. to do提醒某人做某事
https://www.360docs.net/doc/c119085544.html,er-friendly对用户有利
84.update our packaging更新包装
85.be attractive to sb.对某人来说有吸引力
86.eye-catching吸引眼球的
87.regret not having snapped those unforgettable moments后悔没有拍摄下那
些难忘的时刻
88.take photographs continuously up to six hours连续拍照达六小时
89.look rather old-fashioned看上去很过时
90.improve the image of our company提高公司的形象
91.keep some design features of the existing packaging保留现存包装的一些
设计特色
92.sales figures销售数字
本单元语法:直接引语和间接引语
一、陈述句直接引语变为间接引语：
去掉引号加that，人称变化要灵活；主从时态要一致，状语变化要明确；客观规律用不变；动词变化有一个（come--- go）。
1．
在下列情况下，间接引语中谓语的时态无须变化：
（1）直接引语有表示纯属过去的时间状语：
“ I was born in 1966 in Shanghai,” said Mr. Li.
Mr. Li said that he was born in 1966 in Shanghai.
（2）直接引语如果说的是客观真理、公认事实时：
“The earth goes around the sun,” said the geography teacher.
The geography teacher said that the earth goes around the sun.
（3）主句的谓语动词是各种现在时或一般将来时：
“Mike is from America,” says Tom.
Tom says that Mike is from America.
2. 注意人称变化：
He asked me, “ Will you help her and me?”
He asked me if I would help her and him.
二、疑问句直接引语变间接引语
(1)如果是一般疑问句，用连词if / whether引导引语部分作宾语从句。
The teacher asked me, “ Are you the monitor?”
The teacher asked me if / whether I was the monitor.
(2)如果是选择疑问句，用whether引导。
Mother asked me, “ Do you like the dress or the skirt?”
Mother asked me whether I liked the dress or the skirt.
(3)如果是反意疑问句，变成间接引语时可用if / whether引导；如果主句中谓语动词是said,要改为asked.
“You’re good at English songs, aren’t you?” the teacher said to her.
The teacher asked her if / whether she was good at English songs.
(4)如果是特殊疑问句，仍用原来疑问词来引导宾语从句，并变为陈述语序。“Where did you go last Friday?” She asked me.
She asked me where I had gone the Friday before.
注意：如果引语是客观事实或自然规律，则时态不变。
Xiao Li asked the teacher, “ Does the earth go around the sun?”
Xiao Li asked the teacher if / whether the earth goes around the sun.
如果直接引语中有情态动词must，则无论表示引语的动词为何种时态，must 都不变。
如果引述部分含insist, suggest, demand等引导的虚拟宾语从句，变为间接引语时引语中主从句时态都不变。
“ Must I really go away now?” she asked me.
She asked me whether / if she really must go away then.
He said , “ We insisted that she start at once.”
He said that they insisted that she start at once.
三、祁使句直接引语变间接引语
直接引语为祁使句时，间接引语借助ask/ tell / order/ beg/ advise / warn sb. (not) to do.的句型表达。
The doctor said to him , “ Don’t drink too much.”
The doctor advised him not too drink too much.
He said to him, “ Go away!”
He ordered him to go away.
表请求的疑问句或带有附加疑问句的祁使句变为间接引语时和一般祁使句一样。
She said to me, “ Will you please close the door?”
She asked me to close the door.
“Shut the door, will you?” he said.
He asked me to shut the door.
四、感叹句直接引语变为间接引语
直接引语是感叹句时，间接引语用原句中的what / how引导。
Jack said to Alice, “ What a pretty girl you are!”
Jack told Alice what a pretty girl she was.
Tom said, “ How happy I am!”
Tom said how happy he was.
选择：
1.Tom told his teacher that he______ born in 1987.
A. was
B. had been
C. is
D. has been
2. The teacher told us that light ______ faster than sound.
A. travelled
B. had travelled
C. is travelling
D. travels
3. Mr. Green asked Lily whether she had passed the exam ________.
A. yesterday
B. the day before
C. the day ago
D. before the day
4. I don’t know__________.
A. what was the matter outside
B. what the matter outside was
C. what was happened outside
D. what had happened outside
5. He asked _______ for the computer.
A. did I pay how much
B. I paid how much
C. how much did I pay
D. how much I paid
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Unit 1Advertising [重点词汇] 1．persuade vt.说服，劝说；使信服 persuade sb.to do sth./into doing sth.说服某人做某事 persuade sb.not to do sth./out of doing sth.说服某人不要做某事 persuade sb.of sth./persuade sb.that...使某人相信…… (1)语段语法填空 The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her. 2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准 (1)aim at sb./sth.瞄准；对准 be aimed at (doing) sth.旨在(做)某事 aim to do sth.＝aim at doing sth.力求做某事 (2)aimless adj.无目的的 aimlessly(＝without aim) adv. 无目的地 (1)随堂练习 ①The proposal put forward by Dobrindt aims (help) promote fully automatic driving. ①Jane moved (aimless) down the tree-lined street，not knowing where she was heading. 这项活动的目的是提高学生的听说能力。 3.benefit vt.& vi.使受益；得益于n．利益；救济金；奖金 (1)benefit from(＝get benefit from) 从……中获益 (2)be of benefit to...对……有益 (3)be beneficial to...对……有益 (1)随堂练习
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课前学习： 翻译下列短语： 分数、小数和百分数 趋势、范围和限度 在高峰一张条形表 采访表相关问题 时髦音乐互动多彩 肯定与否定祁使与感叹 后悔做某事多达 对…感到惊讶令人回味 对……感到厌烦评论 为了…利益发起系列广告 社会关注打动某人 目标受众心中想着 决心做某事投合某人 关心担心把…讲清楚 使……构成整体提出一个口号 翻译下列句子： 1与单个广告不同的是，系列广告是指运用各种形式的广告将商品推向特定群体的一组协调好的广告活动。 2你得确切地知道你想传递给人们的信息是什么，你又想让他们做什么，这很重要。 3要始终迎合受众的反应，这很重要。 4选择广告方式的主要依据是目标受众，以及何种广告最能被这一特定群体所接受。 课堂学习 1 design dresses /the National Stadium 设计服装/国家体育馆 design a plot for one’s new novel为新小说拟定情节a perfect crime 筹划一个天衣无缝的犯罪the well paper design 墙纸的图案 be of poor design 设计很差 have designs on one’s money /life 觊觎某人的钱/想杀害某人 by design 故意地 2 react vi. (1)反应，反抗（常与to连用） How did your mother react to the news? She reacted by getting angry. 你妈妈对这个消息的反应怎样？她的反应是非常生气。 The eyes react to light. 眼睛对光起反应。
高一英语 Module 4 Unit 1 Advertising 教案牛津版
Module 4 Unit 1 Advertising （For teachers） Welcome to the Unit 1 advertise vt. 为…登广告People advertise things they wish to sell. vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement＝advertise put /place an advertisement in a newspaper for 在报纸上登广告招聘 advertiser 登广告的人广告商 advertising n. 广告业 China Daily has plenty of ___________(广告) advertisements 2 aware意识到的；明白的，熟知的，有意识 be aware of知道eg. He wasn’t aware of the danger. be aware + that-从句/ wh-从句觉察到 eg. She was aware that something was burning.她觉察到有东西烧着了。 be aware how/whether 知道/意识到多么/是否。。。。。 我清楚工作职位非常少。 I am aware that very few jobs are available. Reading 1 intend v. 打算 (1)intend to do sth. / doing sth.打算干…… What do you intend to do?你打算做什么? (2) intend sb to do sth intend sb. for这两种用法也常用被动 be intended to do/be intended for被打算…. a book intended for children/ the old (3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用design intend that-从句 They intend that the plan should be put into practice within the year. →They intend the plan to be put into practice within the year. intention n. 目的，意图 I’d like to go to the cinema with you，Dad. Sorry, my darling, but the film is _________for adults only.
牛津译林版-必修四-Unit 1 Advertising公开课
Unit 1 Advertising Word power 教学设计教材：牛津高中英语(模块四)高一下学期 文档内容：教学设计—教案 单元：Unit 1 Advertising 板块：Word Power 课堂设计指导思想： 本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。教师在语境中教学，学生在语境中学习，语境中运用。 Teaching aims: 1．Get to learn that some words are divided by adding suffixes and prefixes to the root words. 2．Learn more words and expressions related to sales and marketing. 3．Enlarge our vocabulary by thinking about more words that are created by adding suffixes and prefixes. Teaching procedures: Step 1 Lead-in (Blank-filling) Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage. 【设计说明】用短文填空的方式来导入本课，既可复习上一课的内容，又
高中英语教学设计Book4_U1_Reading1
牛津高中英语教学设计 教材：牛津高中英语(模块四) 教学设计—教案 单元：Unit 1 Advertising 板块：Reading 1 课堂设计指导思想： 本堂课是以听、说、读为主的阅读课。阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力，从文章中获取和处理主要信息的能力，理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。学生应在阅读本文的基础上掌握说明文的阅读策略，了解说明文由三大部分组成。即：导入主题，支撑主题的细节材料和结论。同时，学生可以在第一课时学习的基础上学习广告的基本知识。 Teaching aims: 1. To get a general idea of the whole text. 2. To train gist-reading skill and learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing. Teaching procedures: Step 1 Lead-in The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements. 【设计说明】让学生对广告一词进行头脑风暴，可引导学生在复习第一时的教学内容的基础上，激活学生脑中有关广告的图式，拓展与广告相关的知识，并自然流畅地导入本课主题。Step 2 Before-reading The words-matching exercise can help the students to review the new words and pave the way for the coming reading comprehension. 【设计说明】通过简单的练习设置检测学生对新学词汇的理解, 为下一步的阅读理解铺设道路。 Step 3 Fast-reading Ask students to listen to the recording of the reading text and skim the text to get the general idea. 【设计说明】通过听课本录音和快速阅读，了解学生对文本表层的理解情况，引导学生逐步
advertisement(牛津版M4,U1)
Teaching material: Advertisements in Unit 1, Module 4 ( Advance with English, Yilin Publishing House) Type of lesson: Reading Ⅰ ★The analysis of the teaching material: The teaching material deal with the topic of advertisements, consisting of three parts. In the first part , it serves as an introduction , bringing readers’ attention to the topic. The second part is the main body which contains three segments with subtitles, talking about the definition of advertisements and the classification of advertisements , the commercial advertisements may not tell the truth and the aims of public service advertisements. The last part can be viewed as a summary of what has been addressed about and advertisements and the writer gives readers aome suggestion when we are faced with ubiquitous advertisements. The teaching material is an expository writing and the reading strategy concerning this genre is presented in the book. Therefore, the students are expected to be acquainted with the structure of an expository writing. Besides the structure of the passage, through reading the passage, students will have a better understanding of advertisements and know how to deal with advertisements when they buy the product or service the ad promotes. It will cultivate students’ ability to distinguish “bad” ads from good ones and make sensible decisions. ★The analysis of students: The topic of advertisements seems to be familiar to students and moving songs. Beautiful pictures and celebrity endorsements are all attractive to students. However, commercial advertisements are so overwhelming that senior high students may not have the ability to see through the tricks hidden in those advertisements. What’s more , students often ignore the existence and significance of PSAs , which plays a great role in the cultivation of social morality. In the Welcome to the Unit, the students have got a rough idea of what will be discussed in the unit, which will make it easier for them to understand the passage. Students in Grade Ten haven’t read many expository writings, it may be difficult for them to analyze the structure of the passage but the subtitles can help a lot.. ★Teaching aims and purposes: 1. Knowledge and Ability: Students can achieve the comprehension of the reading material by using the corresponding reading strategies, such as skimming the text for the main idea, scanning the text for specific information and paying attention to the structure of the text. 2. Process and Approaches: Students are expected to know how to analyze an exposition. Students are expected to take an active part in the class and connect their own experience with what they are reading. 3. Emotional attitude and Value: Students are expected to know the definition and classification of advertisements
2021牛津译林版必修四unit1《advertising》word学案
2021牛津译林版必修四unit1《advertising》 word学案 1.be used to become/get/be used to sth./to doing sth. be used to do sth. used to do sth. 1)It takes several months for people to get used to the new environment. 2)Wood is used to make wood. 3)I used to live in London. 4)I he used to live in the countryside and now he has got used to living in the city. 巧辩异同 used to do would do 1)People used to believe that the earth was flat. 2)He would go to the park as soon as he was free. 完成句子; 1) He ____ _____ ____ _____ _____ _______(过去常常起的专门早) when he was at the university. 2) Every time she comes here to have a meeting, she _____ _____ _______ _____ _____（总要来看我） 3) At present, many tress are cut down and _____ _______ ________ （用来做）chopsticks. 重点提示; Used to do 否定 usedn’t to do didn’t use to do 变为否定句; I used to like opera. _________________________________. 2. research do/ conduct/undertake/research into /on sb./ sth 完成句子： 1）He stayed on at university to____ ______. 他留在大学里做研究工作。 2）科学家正在对环境爱护进行研究。 __________________________________________________________. 3）He has carried out research into renewable energy sources. _________________________________________________________. 4.）She has spent the last two years researching different types of butterflies. _________________________________________________________. 3. Share Share sth. with sb. Share sth. out /among/between
【精选高考】2019-2020高考英语一轮基础选习题模块4Unit1Advertising(含解析)牛津译林版
2019牛津译林高考英语一轮基础选习题：模块4U1 李仕才 一、阅读理解。 Sales Representative—Immediate Hiring Do you like meeting new people? Do you enjoy closing deals every day? Are you looking for a dynamic and high energy industry? THIS COULD BE THE CAREER(职业)FOR YOU! Fast Growing and Very Successful Credit Card Processor is looking for a dynamic outside salesperson to sell credit products and check processing services in the local area. What we need you to do： ·Attend 3－5 appointments daily ·Sell into smallsized to middlesized busine sses. ·Work closely with the sales manager in Dallas TX(by phone) ·Have the ability to manage paperwork We offer： ·Medical benefits eligibility(资格)after 90 days ·One of the strongest compensation programs in the industry ·Monthly bonuses ·A jump start bonu s of up to $750 Successful applicants often have experience in customer services，inside sales，outside sales，sales support，management roles，or other customerfacing positions. We are an equal opportunity employer.We do not discriminate on the basis of race，religion，color，sex，age, national origin or disability. Please reply with a resume today! There is a difference.Experience Great Work！We have been servicing North East Ohio for more than 20 years with offices located in Akron，Canton，Lakewood，Streetsboro and Wadsworth.Apply online at https://www.360docs.net/doc/c119085544.html, and make a call to our Lakewood location to discuss our great career opportunity at 4406630050. 1．According to the text，the sales representative the company is looking for should ________. A．sell into big businesses B．be able to manage paperwork C．meet over 5 customers each day D．see the sales manager in Dallas TX frequently 2．If hired，you can ________. A．receive a monthly salary of $750 B．get a special customerfacing position