物流英语结课报告

物流英语结课报告

Management of logistics under electronic commerce

学院：经管学院

班级：物流１201

学生姓名：王秋娇

学号： 10A40120131M

授课老师：李静

2014年 11月 16日

Abstract:The current situation on the management of logistics and e-commerce under the background of domestic and international e-commerce logistics management environment for a more detailed analysis, combined with the current mainstream of logistics management, logistics management to explore innovation in e-commerce environment way.

Keywords: E-commerce; logistics management; innovation

1 Introduction

Popular e-commerce era, the company's business model, management model is facing enormous challenges , the traditional e-commerce business methods can't meet the requirements to run fast. In the e-commerce environment, this important part of the logistics business processes exhibit many deficiencies, there is a serious lag phenomenon, and even to some extent hindered the development of electronic commerce. Therefore, the logistics management innovation of e-commerce environment has become

a necessity.

2. The concept of logistics management innovation

E-business e-commerce model is based on logistics management mode as the background, as a operating platform, relying on computer information technology, optimize the management of the entire enterprise production and sales chain conducted optimized process control, is the traditional logistics overhaul concept.

Logistics management innovation requires an extensive collection of e-commerce environment related customer demand information. And can maintain a good level of profits made procurement forecast based on the information collected. At the same time with the manufacturers to communicate, communicate, determine the most optimal amount of inventory, ordering plans, the best place to do effective inventory logistics tracking and inventory control, reducing inventory levels in circulation each link.

3.Logistics Management Innovation in China is facing the problem of e-commerce environment

3.1. Logistics management infrastructure behind

In recent years, due to the development of e-commerce, logistics companies have also been developed rapidly. However, China's logistics

industry is still showing poor infrastructure problems. Although China has had some development in transport, communications facilities, logistics, parcels, cargo handling, logistics management, warehousing facilities, but compared to developed countries, China's logistics infrastructure there are still many shortcomings, redundant construction serious lack of systematic supporting logistics infrastructure, compatibility weak.

3.2 Government pay enough attention, supervision and management system is not perfect

Survey shows that China's logistics management is still in the division management status area in some regions and even the phenomenon of the separation of departments manage, so logistics management is very confusing. For example, China's logistics infrastructure, logistics and equipment management, logistics and industrial distribution, logistics, investment and financing, logistics and industrial policy, logistics and tax standards, logistics and transport supervision, supervision of logistics complaints are belong to different departments. Differences between different sectors also contributed to the government's coordination of logistics management out of control, we can＇t make timely and accurate judgments and decisions.

3.3. Low level of logistics management information

Currently, the lower the degree of China's logistics management information compared with developed countries, China's logistics management system is still not perfect, is still in the primary level, is not able to achieve automation. So the status quo caused mainly due to: information technology has not been effectively grasp the application of information technology is not able to achieve cross-sectoral and cross-sectoral, inter-perfect application area. Government of lack of appropriate information technology support and guidance。

3.4. Lack of logistics management professionals, the low level of professional services

Lack of logistics management personnel is China's logistics industry recognized defects. According to statistics, by 2015, China's demand for logistics professionals close to 60 million, and according to

the stage of the training program run universities is not enough. Especially in the logistics personnel to logistics management, logistics planning personnel, logistics, a shortage of teachers, logistics, most researchers.

Low professional level of logistics management is mainly reflected in the comprehensive integration of poor coordination. The reason is that most of the logistics enterprises are only focused on simple cargo transportation and warehousing services, the construction of distribution processing, logistics information services, information platform, the logistics cost control, logistics, warehouse management, not paid enough attention, ignoring the stream value-added services, especially in the logistics of design, lack of high-level, high-level global deployment, it is difficult to achieve standardized, specialized service requirements.

4.Currently typical logistics management Innovation Analysis

Through the current logistics management of e-commerce environment combing typical current logistics management mode it is mainly divided into three categories: third-party logistics solutions, distribution alliances Fourth, self-built logistics system. These three unique logistics management and logistics management to highlight their innovative thrust, it is worth carrying on logistics management innovations and learn.

4.1.The third party logistics distribution scheme

The third party logistics distribution scheme,also known as contract logistics, specifically refers to the supply and demand by a third party other than the usual professional third-party logistics enterprises through cooperation agreements or alliances while at a particular time in a particular price to provide customers with personalized logistics agency services.

4.2. The fourth party logistics distribution alliance

The fourth party logistics distribution alliance is a supply chain integration. This is where the main advantage of including third-party logistics providers, including information technology, call centers, contract logistics providers, professional customer service, a wide range

of value-added telecom service providers strive, own logistics enterprise logistics systems. Fourth innovation is reflected in the distribution of resources, it is an integrated logistics management, seeking the best results.

4.3.E-business enterprise self-built logistics system

E-business enterprise self-built logistics system refers to a number of large conglomerates with their own original huge logistics system, a separate faction, complete logistics and distribution services. Lenovo Group has more outlets for example, has formed a self-logistics system. There Founder Group also is trying to develop its own logistics system, to seek innovation and development of logistics management. Both groups of companies are taking advantage of e-commerce, self-breakthrough competitive advantage. In addition, the Haier Group, well-known, it has been able to remain the world's top 500, because of its brand effect and systemic effects, and this is an innovative performance of its logistics management. Brand effect is the effect of the quality system itself Haier product quality and service refers to Haier's distribution network, payment network and service network. Logistics and distribution system is becoming a self-contained enterprises to obtain competitive advantage and implement management innovation core competencies.

5.Logistics Management Innovation Strategy e-business environment

In summary, logistics management innovation of e-commerce environment is imperative. In the near future, e-commerce will completely change the traditional model of logistics management. Even in the fourth party logistics management achievements B2B or B2C environment under the new concept, there are also many deficiencies. Logistics management of e-commerce environment gradually require networking, information technology, multi-functional, professional and humane character.

5.1. Cultivate professional logistics innovation management talent, improve the innovative capacity of logistics management

Talent is the driving force for social progress, wide professional logistics management talent involved in the professional side, including electronic information, machinery engineering, economic management,

human resource management, packaging, sociology, information science, transportation science, communication technology, information technical expertise and other disciplines, which is itself integrated logistics professionals has a very high quality requirements. Only by strengthening the importance of logistics related professional colleges and universities to encourage the optimization of logistics professional curriculum, and strive to cultivate awareness of innovation professionals and strengthen the autonomy of the students to be able to form logistics professionals industry, academia, research train, and fundamentally the promotion of innovation and development of logistics management. At the same time, strengthen cooperation with foreign logistics professional organizations, universities, and strive to enhance the level of professionalism and business logistics managers achieve professionalization of logistics management personnel.

5.2Innovative government functions, to provide policy support and guidance for the development of the logistics industry

Innovative functions of government include three aspects: first, to improve logistics and related laws and regulations, clarify the functions of government departments to promote logistics management standardization and systematization. The government introduced the appropriate coordination mechanism for logistics development can play a guiding role, effective coordination between the various departments, making government more efficient logistics, and promote the development of the logistics industry. Second, give full play to the organization and coordination of government departments. The logistics industry is currently in a decentralized situation, the lack of systematic management and guidance. Such irrational layout state requires government-led, and support in all aspects of highways, railways, waterways, aviation, communications, etc., to promote the development of logistics. Third, improve logistics and distribution infrastructure to provide basic conditions for logistics management innovation. To develop the logistics of e-commerce under must have the appropriate infrastructure. This requires government departments to strengthen the planning and construction of logistics infrastructure, the use of the advantages of

large cities, establish a typical logistics system to guide the formation of small and medium cities, towards standardization, Group of the scale in the direction of development, laying a good foundation for e-commerce logistics .

5.3Innovative logistics enterprise logistics management system, improve logistics management and innovation system

To achieve logistics management innovation first is to have a sound logistics management system, so as to realize the construction of logistics information system to improve the efficiency of logistics enterprises. In the e-commerce environment, the establishment of logistics management system specifically refers to the means, from a logistics and distribution logistics and distribution of information throughout the process of service process to be mechanized, automated operation, and reflects the modern, information-based features in the process, promote networking and information technology logistics management. Logistics information network is to achieve the prerequisite and guarantee quick operation, is an important feature of modern logistics. Construction of the logistics management system enables logistics without geographical and time constraints, the formation of a systematic distribution model.

5.4The introduction of modern technology to realize the intelligent processing of logistics enterprises

Intelligent logistics management is a way of innovation and development. Intelligent logistics companies need to support the process of technology, foreign advanced technology to China's logistics management innovation to provide some direction and technical support, and intelligent development of modern logistics has become a direction of development of electronic commerce. Therefore, the need for greater innovation logistics management technology introduced from many aspects of storage technology, distribution centers, wholesale centers, logistics centers, the use of advanced logistics management technology intelligent logistics operation, and by means of expert systems, artificial intelligence systems and other technical support to solve the relevant problems encountered in logistics management innovation, to

provide technical support for the logistics management of e-commerce environment.

6.Conclusion

At present, the rapid development of e-commerce environment, logistics management and other issues in addition to exposing the lag, but also there is a degree of attention the government and enterprises, lack of appropriate laws and regulations issues. To achieve logistics management innovation must strengthen the emphasis on the above issues, and promote the development of the logistics industry to accelerate the pace of development to catch up with the developed countries, so that the quality of e-commerce logistics management environment to enhance the quality, for China's social and economic development and services for China's future development and make due contributions.

摘要：就电子商务背景下的物流管理现状，对国内外电子商务环境下的物流管理问题进行了较为详尽地分析，并结合当前主流的物流管理模式，探讨了在电子商务环境下的物流管理创新途径。

关键词：电子商务物流管理创新

1.引言

在电子商务流行的时代，企业的运营模式、管理模式面临巨大的挑战，传统的商务方式已经不能适应电子商务快速运行的要求。在电子商务的环境下，物流这个商务流程的重要环节表现出了诸多的不足，存在严重的滞后现象，甚至在一定程度上阻碍了电子商务的发展。因此，电子商务环境下的物流管理创新成为了必然。

2.物流管理创新的概念

电子商务模式下的物流管理是以电子商务模式为背景，以此为运营平台，依托计算机信息技术，对整个企业的生产、销售链条进行的优化管理，进行最优化的过程控制，是对传统物流观念的全面革新。

电子商务环境下的物流管理创新要求广泛收集相关的客户需求信息。并且根据搜集到的信息做出能保持良好利润水平的采购预测。同时及时与生产企业进行沟通、交流，决定最优化的库存数量、订货计划、最佳存货地点以做到有效地物流跟踪与库存控制，降低流通中每个环节的库存量。

3.电子商务环境下我国物流管理创新面临的问题

3.1物流管理基础设施落后

近年来，我国由于电子商务的发展，物流企业也得到了很快的发展。但是，我国的物流行业还是表现出基础设施落后的问题。虽然我国已经在交通运输、通讯设施、物流包裹、货物搬运、物流管理、仓储设施方面都有了一定的发展，但是较之于发达国家，我国的物流基础设施还存在诸多的不足，重复建设现象严重，缺乏系统化的配套物流基础设施，兼容性较弱。

3.2政府重视程度不够，监督管理制度不够完善

调查显示，我国的物流管理还处于区域的分割管理状况，有些区域甚至出现了部门分割管理的现象，使得物流管理十分混乱。例如我国的物流基础设施建设、物流设备管理、物流产业布局、物流投资融资、物流产业政策、物流税收标准、物流运输监督、物流投诉监督都分别属于不同的职能部门。不同部门之间的差异性也造成了政府对物流管理协调性失控，不能够做出及时准确的判断和决策。

3.3物流管理信息化程度低

目前，我国的物流管理信息化程度较低，跟发达国家相比，我国的物流管理机制还不够完善，还处于初级水平，还不能够实现自动化操作。造成如此现状的主要原因是：信息化技术还未得到有效的掌握，信息化技术的应用还不能够实现跨部门、跨行业、跨区域的完美应用。政府缺乏相应的信息化技术支持和引导。

3.4物流管理专业人才缺乏，专业化服务水平低下

物流管理人才缺乏是我国物流行业公认的缺陷。据统计资料显示，到2015年，我国对物流专业人才需求接近60万，而按照现阶段的高校培养计划来看是远远不够的。物流人才中又尤其以物流管理人员、物流规划人员、物流师资力量、物流研究人员最为紧缺。

物流管理的专业化水平低主要体现在综合集成的协调能力较差。原因在于大多数的物流企业只是注重简单的货物运输和仓储服务，对流通加工、物流信息服务、信息资料平台的建设、物流成本的控制、物流仓库的管理等方面不够重视，忽略了物流中的增值服务，尤其是在物流运输的设计方案上，缺乏高水平、高层次的全局性部署，很难达到规范化、专业化的服务要求。

4.目前典型的物流管理模式创新性分析

通过对当前电子商务环境下的物流管理模式的梳理，目前典型的物流管理模式主要分为三类：第三方物流配送方案、第四方物流配送联盟、自建型物流体系。这三种物流管理模式各具特色并凸显各自的物流管理创新主旨，值得我们在进行物流管理创新上进行学习和借鉴。

4.1第三方物流配送方案

第三方物流配送方案又称为契约物流，具体是指由供需以外的第三方通常为专业的第三方物流企业通过合作协议或者合作联盟而在特定时间内按照特定

的价格为客户提供具有个性化的物流代理服务。

4.2第四方物流配送联盟

第四方物流配送联盟是一个供应链的集成。这其中主要利用了包括第三方物流配送在内的信息技术供应商、呼叫中心、合同物流供应商、专业客户服务、电信增值服务商、自身物流企业的物流系统等多方面的努力。第四方物流配送的创新型就体现在它是一个资源整合的物流管理模式，寻求的是最佳效果。

4.3电子商务企业自建物流体系

电子商务企业自建物流体系是指一些大型集团企业凭借自身原有的庞大物流体系，自成一派，完成物流配送服务。例如联想集团拥有多个网点，已经形成了自我的物流体系。还有方正集团也正努力发展自身的物流体系，寻求物流管理的创新发展。这两个集团化企业都是利用电子商务的便利，实现自我竞争优势的突破。另外，还有知名的海尔集团，它之所以能够立于世界500强，是因为它的名牌效应和系统效应，这也是其物流管理的创新性表现。名牌效应是指海尔本身产品的质量和服务的质量系统效应指的是海尔的配送网、支付网和服务网。自成一体的物流配送系统逐渐成为企业取得竞争优势和实施管理创新的核心能力。

5.电子商务环境下物流管理创新策略

综上所述，电子商务环境下的物流管理创新势在必行。在不久的将来，电子商务将彻底改变物流管理的传统模式。即使在B2B或B2C环境下成就的第四方物流管理模式新理念，也存在着诸多的不足。电子商务环境下的物流管理逐渐要求具有网络化、信息化、多功能化、专业化、人性化的特征。

5.1培养专业物流创新管理人才，提高物流管理的创新能力

人才是社会前进的动力，专业性的物流管理创新人才涉及的专业面广，包括电子信息、机械工程、经济管理、人力资源管理、包装学、社会学、情报学、运输学、通讯技术、信息技术专业等多学科，这对物流专业人才本身的综合素质有着十分高的要求。只有加强高校对物流相关专业的重视，积极鼓励物流专业的课程设置优化，努力培养专业人才的创新意识并且加强学生自主能力的培养，才能够形成物流专业人才产、学、研一条龙，从根本上促进物流管理的创新发展。同时，加强与国外物流专业机构、高校的合作，努力提升物流管理人员的专业素养和业务水平，实现物流管理人员的专业化进程。

5.2创新政府职能，为物流行业的发展提供政策支持和引导

创新政府的职能主要包括三个方面的内容：第一，完善与物流相关的法律法规，明确政府部门的职能，促使物流管理规范化、系统化。政府相应协调机制的出台能够对物流发展起到一定的引导作用，有效协调各部门之间的关系，使得政府对物流的管理更加高效，推动整个物流行业的发展。第二，充分发挥政府部门

的组织协调能力。目前的物流行业处于一个分散的局面，缺乏系统的管理和指导。这样不合理的布局状态需要政府进行主导，并且在公路、铁路、水路、航空、通讯等各个方面给予支持，促进物流的发展。第三，完善物流配送的基础设施，为物流管理的创新提供基础条件。要发展电子商务下的物流就必须拥有相应的基础设施。这需要政府部门加强物流基础设施的规划和建设，利用大城市的优势，树立典型，引导中小城市形成物流体系，朝着规范化、集团化、规模化的方向发展，为电子商务物流奠定良好的基础。

5.3创新物流企业物流管理制度，健全物流管理及其创新体系

要实现物流管理的创新首先是要有健全的物流管理体系，这样才能够实现物流体系的信息化建设，提高物流企业的工作效率。在电子商务环境下，建立物流管理系统具体是指从物流配送的手段到物流配送的信息化进程整个服务过程都要实现机械化、自动化操作，并且在整个过程中体现现代化、信息化的特征，促进物流管理的网络化和信息化建设。物流信息的网络化是实现快捷运作的前提和保障，也是现代物流的重要特征。物流管理系统的建设能够使物流不受地域和时间的限制，形成系统化的配送模式。

5.4引入现代化技术，实现物流企业智能化处理

智能化是物流管理创新发展的一个途径。物流企业过程的智能化需要技术的支持，国外的先进技术能够给我国的物流管理创新提供一定的方向和技术支持，并且现代物流的智能化发展已经成为电子商务发展的一个方向。因此，物流管理的创新需要加大从仓储技术、配送中心、批发中心、物流中心等多个方面进行技术引进，利用先进的物流管理技术实现物流运行的智能化，并且借助专家系统、人工智能系统等技术支持解决物流管理创新中遇到的相应问题，为电子商务环境下的物流管理提供技术支持。

6.结语

目前，在电子商务飞速发展的环境下，物流管理除了暴露出滞后等问题之外，还存在着政府和企业的重视程度不够，缺乏相应的法律法规问题。要实现物流管理的创新就必须加强对以上问题的重视程度，促进物流产业的发展，加快赶上发达国家的发展脚步，从而使得电子商务环境的物流管理质量得到质的提升，为中国的社会经济发展而服务，为中国未来的发展做出应有的贡献。