工商管理专业英语专业词汇汇总

工商管理专业英语专业词汇汇总
工商管理专业英语专业词汇汇总

工商管理专业英语专业

词汇汇总

公司内部档案编码:[OPPTR-OPPT28-OPPTL98-OPPNN08]

Unit one

formal organization 正式组织

division of labor 劳动分工departmentalization 部门化

delegation 授权

stakeholders 利害相关者

organizational chart 组织结构图

flatter organization 扁平组织

cash flow 现金流量

trade credit 商业信用

short-term loans 短期贷款

commercial paper商业票据

life insurance companies 人寿保险公司pension funds 退休基金

bonds 债券

stocks 股票

unit two

macroeconomics 宏观经济学

national income theory 国民收入理论inflation通货膨胀

deflation通货紧缩

the level of interest rates 利率水平

international trade balance国际贸易平衡monetary policy 货币政策

fiscal policy财政政策

unemployment rate 失业率

price index 价格指数

the consumer price index 消费价格指数

the producer price index 生产价格指数

the GDP price deflator GDP 价格平减指数nominal GDP 名义GDP

real GDP实际GDP

disposable income 可支配收入

transfer payment 转移支付

substitution effect 替代效应

income effect 收入效应

equilibrium price均衡价格

equilibrium output均衡产出

oil embargo 石油禁运

multiplier effect 乘数效应

expansionary monetary policy扩张货币政策

time lags 时滞

unit four

industrial organization theory 产业组织理论

sustained competitive advantage 可持续竞争优势contingency theory 权变理论

the board of directors 董事会

information symmetry 信息对称

resource-based theory 资源基础理论

unit five

human resource management 人力资源管理recruitment 招聘

piece rate 计件工资率

merit pay绩效工资

job analysis 工作分析

psychological assessment 心理评估

semi-structured interview 半结构化面试

16PF 卡特尔16种人格因素测试

performance appraisal 绩效评价

unit six

American marketing association 美国市场营销协会line function 生产性职能

staff function 服务性职能

promotional mix 促销组合

personal selling 人员推销

unit seven

consumer behavior 消费者行为

consumer decision process 消费决策过程

market segmentation 市场细分

target market 目标市场

unit eight

plastic money 信用卡

electronic commerce 电子商务

banner advertisement 条幅广告

brick-and-mortar business model 传统的有固定经营场所的经营模式

search products 搜索式产品

experience products 体验式产品

customer relationship management 顾客关系管理

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