商务英语翻译 第一章 企业宣传资料的翻译共36页
电子商务专业英语商务英语翻译
1你能报给我这些商品的价格吗？Would you please quote me the price of these goods2 所报价格需包括到温哥华的保险和运费。
Price quoted should include insurance and freight to Vancouver3 希望您报成本加运费、保险费到温哥华的最低价格。
I’d like to you quote the lowest price of CIF to Vancouver4 请告知我们贵方能供货的价格。
Please inform us of the prices at which you can supply5 若贵方价格合理，我们可能向你们大量订货。
If your prices are reasonable, we may place a large order with you6 若我方向你们长期订货，请告知能给予多少折扣，不甚感激。
If I give you a long-term regular order, please let us know what discount you can grant，I really appreciate.7 请就下列每项货物向我方报成本加运费、保险费到西雅图的最低价格，其中包括我们百分之五的佣金。
Please quote us the lowest price of CIF to Seattle, for each of the following goods ,including our five percent commission.1.我们的包装完全适合于海运。
Our packing is completely suitable for transport by sea2.我们将完全按照你的指示包装货物。
We will packing the goods completely according to your instructions3.为了避免损坏，货物将采用木箱包装，但是这种包装的费用比较高。
商务英语翻译汇总
1 你什么时候要货呢？When do you want the goods?2 货送到哪里去？Where shall we deliver the goods?3 有没有送货地点的名片？Do you have card of delivery address.4 你拿多点数量可以便宜点。
We can lower the price, if you take more.5 这个很便宜了，我都算批发价价格给你了。
This is cheap, it is whole sale price.6 先生（女士），等一下，我看最低能多少钱给你。
Wait a minute, Sir/ Madam,7 这种款式没货了，这种质量和那种是一样的，价格也一样。
This style is out of stock. This one and that one are the same quality, same price.8 还需要点别的什么东西吗？Do you want any others?9 要好点的还是便宜的？Want goods products or cheap one?10 你要多少米的？How long do you want?11 算了，给你了。
下次多点来关顾。
OK, hope you can come again next time.12 等一下，他去仓库拿货给你看。
Wait a minute. He is going to the warehouse to take the goods.13 保修一年one year warranty14 一年内是质量问题可以拿回来换。
If there is quality problem, take it back, we replace it.15 我怎么联系你呢？How can I contact with you?16 这个数量太少了。
能不能订多点呢? Your order is too small, can you order more?17 我有便宜点的。
企业宣传资料翻译
• 形容词短语 • Easy In and Easy Out--- swivel cushion 旋转坐 垫，进出自由 • Too good to eat just one (LAYS) 吃了还想吃 • Fresh, clean, crisp, never too sweet. 新鲜、干净、 脆香、含糖量低 • Best for family use, close to schools. 最适合家庭 居住，就读方便 • 介词短语 • In Touch with Tomorrow (Toshiba) 沟通未来，超 越时空
• 隐喻metaphor • EAR FOOD • Give a listen to Sanyo’s newest CD players. • They’re moveable feasts for music-hungry ears. • Taste that beats the other colds. （Pepsi）
2)修辞手段在英语广告中的应用
• • • • • • 双关pun 如：Twogether I’m More satisfied. OIC Golden Seal The coats for every wear, everywhere.
• 夸张 hyperbole • There’s no place like Spiegel. There is no place like home to shop. • The best a man can get. (Gillette) • Arthritis pains? All you need is Bayer Aspirin. • Enjoy the flavour of the world’s No. 1. • Too good to forget.
商务翻译实践之企业宣传资料的翻译
今天，凭借40年的丰富经验以及在世 界五大洲的成功经营，索迪斯联盟已成为 世界上最大的从事餐饮服务及综合后勤管 理服务的跨国公司之一，名列《财富》杂 志全球500强企业名录。截止到2005年底 ，索迪斯联盟全球拥有员工32.4万人，在 76个国家中设立了超过2.4万个分支企业 。
Summary Of Passage 3&4
As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005.
Passage 5
With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.
I、企业宣传资料的性质与功能
Short Passage 1
Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world.
宝洁公司始创于1837年，是世界上最大 的日用消费品公司之一
《世纪商务英语》翻译讲义Advertisements
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。
商务翻译备考资料
第一单元关于商务英语Security 证券Interest 利息Accept 承兑Distribute 经销商Balance 余额Operator 经营者Royalty 使用费In kind 以货代款Trade in 以旧物折旧换物Draw 开立Consideration 报酬金Bill 汇票Acceptance 承兑Draft 汇票Document 凭证Negotiate 议付Collect 兑付Confirmed 保兑的Honour 兑付Principal 委托人Quotations 报价Offer 发盘Commission 佣金1.Concern lingers that the banks could experience a shortfall in capital in thefuture.银行在将来有可能会遭受资本赤字，这种担心一直挥之不去。
2.Thank you for your promptness in sending us the credit information werequested. We are glad to report that all of your credit references spoke favorably of you as a businessman.感谢您及时给我们寄来我方所要求的信用调查资料。
我们很高兴的告诉您，您所有的信用参考资料均有力的说明您是一名商人。
第二单元关于商务英语的翻译Divulge 泄露（机密等）Credit information 信用调查资料Credit references 信用参考资料Financial standing 财政状况Bolster 支撑Capital injection 资本注入Capital expansion pattern 资本扩张形式Life insurer 寿险公司Financial institutions 金融机构W orld Economic Forum 世界经济论坛Make full allowance for 充分考虑到Pursuant to 依据Serial number 序列号In touch with 联系Stipulate 规定An integral part 组成部分Shipment 装运A named vessel 记名货船Loading on board 装船The bill of lading 提货单The date of issuance 签发日期Deem 视为这一次听写的句子是第三单元的例句：Assuming the laboratory tests go well, and you can quota us a competitive price, we’d certainly be able to place more substantial orders on a regular basis.若实验检测合格，且你们给我们的报价具有竞争力，我们一定会定期大量订货。
商务英语口译词组翻译
商务英语口译词组翻译Business interpretingUnit1Reach a record high 创纪录 a big margin 大幅增长Show room 样品间 embroidered tablecloth 抽纱台布The price list 价目表 well-illustrated catalogues 精美插图的目录The supplies 供货商 quotation 报价FOB 离岸价 packaging model 包装样品Commission 佣金 eye-catching 吸引人的Place an order 订货 cardboard boxes 木板箱Packaging 包装 wooden cases 木箱Transparent plastic bag 透明塑料袋 to get an edge over 超过比...好The design 装潢设计 to honor a claim for 理赔Sample 样品 pilferage 偷盗Catalogue 商品目录 insurance company 保险公司Outer packaging 外包装 compensation 赔偿Waterproof 防水 head office 总部Be lined with plastic sheets 内衬塑料布 royalty 提成WAP 水渍险 specification 规格Net weight 净重Gross weight 毛重Delivery 交货Industrial property right 工业产权Know-how/expertise 专有技术Royalty rate 提成率Initial down payment 入门费Net sales price 净销售价To render good for good 以德报德Unit2golden autumn season of October 金秋十月 continue to do sth 一如既往China Import and Export fair 中国进口商品交易会business community 商业界rename as 更名ancient Chinese saying 古话historical starting point 历史起点 trade council 贸易理事会from all over the world 五湖四海 serve as a bridge 桥梁作用give 赋予 technical advantage 技术优势historical connotations 历史内涵 have a massive land 幅员辽阔assume responsibilies 肩负重任economic returns 经济回报率harmonious society 和谐社会quadruple 翻两番Enhance service awareness 增强服务意识 investment fever 投资热Organizer 承办者 be profitable/have a good profit of gain 有利可图International practice 国际惯例 control over 控管Set sail for 启航 infrastructure 基础设施Change our notion 转变观念capital construction 基本建设The foundation of success 取胜之本 essential commodity 基本物质Clearly set forth 明确提出 internationalization 国际化进程congratulate...before hand on the complete success 预祝..圆满成功You honor/majesty/excellency 尊敬的...先生阁下Gracious hospitality 友好款待 Warm greetings 热情问候Convey 传达 Good wishes 良好的祝愿Bosom friends 知己 Business and financial giant 商业和金融巨头Long-term project 长期项目 trade volume 贸易额The Pearl River Delta 三角洲 sustained growth 持续增长Through partnership with 与..携手 on the occasion of 借..的机会Consultancy service 咨询服务机构 on behalf of 代表Transnational corporation 跨国公司 hectic trip 紧张的行程Last but not least 最后 phenomenal success 非凡成就In person 亲身 share the sentiments 报有同感Official invitation 正式邀请 welcome address 欢迎辞Worldwide economic recession 世界经济萧条the setting of the workshop 研讨会场的布置Unit3Business summit 工商峰会magnificent welcome 盛情欢迎Internalization-based引进消化吸收 blessed with a proud history 拥有悠久的历史Re-innovation 再创新 trade routes贸易之路At the beginning of the new year新年伊始 terracotta warriors 兵马俑Innovative country创新型国家 Muslim quarter清真寺Get together齐聚一堂 cell phones 手机Research center研发中心 home to film makers 电影制片人的故乡On a high vision 立意高远 people of every description各界人士Technology alliances技术合作dawning in ……到来；……的开始；破晓 Strategy alliances 战略联盟 shared reverence 共有的尊敬Develope rapidly 突飞猛进 commitment to 致力于Resource-conserving 能源节约型aspire to 渴望；盼望；热切的期望Waves of innovation 创新浪潮 pass on 流传‘传递Environmentally-friendly环境友好型 far greater strides 取得长足的进步Fast catching-up奋起直追 common destiny 共同的命运Renewable energy可再生能源技术 Books of rites 礼记Sound and rapid economic development又好又快发展Cooperation in the protection of intellectual property rights 知识产权合作Original innovation 原始创新 A strong assurance 坚实的后盾Integrated innovation 集成创新When the great way is followed,all under heaven will beequal大道之行也天下为公Unit 4Continental container systems "大陆货运“系统公司pharmaceutical company 制药公司Stock holders meetings 股东大会 desk research 案头调查；书面调查Record dividends 绩优配股 all-share merger 全股合并The board of trustees 董事会 exclusive instruction 独家指导Proposal 提案 financial effects 财务影响A new transportation site 新运站 to fill the vacancy 填补空缺Officers cadre 干部 dividends 配股；红利The local business climate 本地商情 a neutral location 中立的位置Minutes 大会记录 the same science-based culture相同的以科技为本的文化Podium 主席台 with the utmost discretion 最严格Financial report 财政报告 common vision 相同的理念Two way investments 双向投资 curriculum vitas 个人简历Important stages 重要舞台 to begin with 首先International visibility 国际知名度 a short list 短清单Reap multiple fruits 丰硕的成果 an enhanced ability 增强的能力International capital flows 国际资本流动 remuneration 抽金；报酬Independent innovation 自主创新 to deliver the full potential 发挥全部潜能Industrial upgrading 产业升级 billed in 3installments 按三期收到的账单Balanced regional development 区域协调发展worldwide presence 全球范围Outward investment 对外投资 retainer 雇佣定金Inviting in 引进来 innovation-led growth 创新性增长Going global 走出去 upon submission of the short list 提交清单后From all over the world 五湖四海 a combined R&D spend 在研发方面的投资金额Headhunting 猎头 a completion free完工费Synergies协同作用；增效作用 key players 重要角色；重要作用At a strategic level 在战略上 cost-efficient 成本减少Sizeable operational efficiencies 可观的运营效率Restructuring areas of duplication 整合重要领域otherwise unavailable 除非另有 Chief executive 行政总裁deliver the top performance 追求上进Executive search 经理人搜索 be accessed in any other way 从其他渠道获得Agency recruitment 代理招聘 skill shortages 人才短缺。
商务英语笔译 Chapter 1 Introduction to Business English Translation
2) 古体词
• We send you herewith two copies of the contract. • 我们随函附上合同一式两份。 • hereunder 以下 • herein 在此 • whereby 借以 • thereafter 之后
3. 一词多义
• Instrument payment • Instrument • Instrument ratification • Instrument control • Instrument acquisition of
初级笔译(preliminary)：
• 考试要求：掌握5000个以上英语词汇，包括3000个基础 英语词汇和2000个商务英语词汇。 • 考试内容设置： • 1英汉句子互译 (10句） • 2英译汉（300字文章）（2篇） • 3汉译英（500字文章）（2篇） • 考试时间：150分钟 • 考试合格标准： • 考试采用百分制计分方式，满分为100分，考试合格标准 为60分。 • 60-70分为合格； • 70-80分为良好； • 80分以上为优秀。
2. Requirements to Business English Translators
1
Chinese & English & Culture
+
2
Knowledge on Business
+
3
Translation Skills
Objectives of this course
• 1. Stylistic features of business English • 2. Criteria of business English translation • 3. Translation techniques of different business texts: • 1) business letters • 2）trademarks