阿尔卑斯文档
拿破仑穿过阿尔卑斯山作品内容赏析

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文档下载后可定制修改,请根据实际需要进行调整和使用,谢谢!本店铺为大家提供各种类型的实用资料,如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等,想了解不同资料格式和写法,敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you! In addition, this shop provides you with various types of practical materials, such as educational essays, diary appreciation, sentence excerpts, ancient poems, classic articles, topic composition, work summary, word parsing, copy excerpts, other materials and so on, want to know different data formats and writing methods, please pay attention!拿破仑穿过阿尔卑斯山作品内容赏析1. 艺术作品背景介绍。
山脉的变化电子教案文档

山脉的变化电子教案文档第一章:山脉的形成1.1 山脉的定义与分类定义山脉:介绍山脉的概念,解释山脉是由地壳板块运动形成的。
分类山脉:根据山脉的形成原因和特点,介绍不同类型的山脉,如喜马拉雅山脉、安第斯山脉等。
1.2 地壳板块运动地壳板块:解释地壳板块的概念,介绍地壳板块的种类和运动方式。
板块构造理论:讲解板块构造理论的基本原理,解释板块相互碰撞、分裂和滑移的过程。
第二章:山脉的变化过程2.1 山脉的隆起与抬升隆起与抬升的原因:解释山脉隆起与抬升的原因,如地壳板块碰撞、地壳构造活动等。
隆起与抬升的影响:介绍山脉隆起与抬升对地形、气候和生态环境的影响。
2.2 山脉的侵蚀与剥蚀侵蚀与剥蚀的作用:解释侵蚀与剥蚀对山脉的影响,包括物理侵蚀和化学侵蚀。
侵蚀与剥蚀的类型:介绍不同类型的侵蚀与剥蚀,如河流侵蚀、冰川侵蚀等。
第三章:山脉的演变3.1 山脉的生长与变化山脉生长的原因:解释山脉生长的原因,如地壳板块的持续运动。
山脉生长的过程:介绍山脉从形成到演变的过程,包括隆起、侵蚀和地形的改变。
3.2 山脉的演化与周期山脉演化的阶段:讲解山脉演化的不同阶段,如幼年期、成熟期和老年期。
山脉演化的周期:介绍山脉演化的周期性,解释不同周期内的地质特征和地形变化。
第四章:山脉的环境影响4.1 山脉对气候的影响山脉的气候作用:解释山脉对气候的影响,如山脉对降水和风向的阻挡作用。
山脉形成的气候类型:介绍山脉形成的不同气候类型,如高山气候、地中海气候等。
4.2 山脉对生态环境的影响山脉的生态系统:介绍山脉生态系统的特点,包括高山草甸、森林和冰川等。
山脉生态系统的保护:讲解山脉生态系统的保护意义和措施,如自然保护区建设和生态修复等。
第五章:山脉的变化与人类活动5.1 山脉资源的利用与开发山脉资源的种类:介绍山脉中的资源,如矿产资源、水资源和旅游资源等。
山脉资源的开发与利用:讲解山脉资源的开发与利用方式,如水电开发、旅游开发等。
5.2 山脉变化对人类的影响山脉变化的影响:解释山脉变化对人类社会的影响,如山体滑坡、泥石流等自然灾害。
阿尔卑斯山大雪崩

阿尔卑斯山上的滑雪场是备受欧洲人欢迎的冬季旅游休闲的好去处。
地处阿尔卑斯山上的奥地利小镇加尔蒂是欧洲最著名的冬季度假胜地之一。
那里三面环绕着险峻的山崖峭壁,一面是开阔而平缓的斜坡,一直延伸到遥远的山脚下,形成了一大片极佳的天然滑雪场地。
小镇上的宾馆、饭店、度假旅馆全部背靠山崖、面向缓坡而建,让旅游者们一出屋门便能踏上滑雪场,立即融入到美丽的大自然中。
银装素裹的阿尔卑斯山上漂亮的雪景和一望无际的雪上运动场,是酷爱冬季运动的欧洲人梦寐以求的休闲游乐之地,多少年来,冬季的加尔蒂小镇上一直住满了欧洲度假者。
暴风雪封山年月下旬起,阿尔卑斯山区气候异常,起初是很反常的温暖,最高史璧铭温度一直升到了4℃~5℃,继而是连续两个多星期的暴风雪,寒风劲吹,最大风力超过了12级。
这是百年未遇的特大暴风雪,2月初以来该地区的降雪量达到了往年同期降雪量的7倍。
这场持续两个多星期的暴风雪正在酝酿着大灾情,奥地利有关部门一再发出警报,加尔蒂小镇一带有可能发生雪崩灾情,加尔蒂滑雪场也因此关闭了。
游客们几天前已经开始陆续阿尔卑斯山大雪崩世界灾难录民防苑199912民防苑离开加尔蒂小镇,可是由于大雪掩盖了山路,路越来越难辨认,汽车不得不在山路上缓慢行驶,客运能力大为降低了。
至2月18日,加尔蒂小镇上还有一部分游客来不及下山,可是前所未有的特大暴风雪形成了一触即发的潜在雪崩,这迫使奥地利有关部门毅然发出了五级(即最高级)雪崩警戒令,并封闭了通往加尔蒂小镇的惟一道路。
于是,大约有2000多名游客因此被困在了小镇上,与外界失去了联系。
逗留在加尔蒂小镇的2000多名游客满以为不久便可回家,因为暴风雪已经连续了两个多星期,也该停止了。
可是暴风雪丝毫没有减弱,前两星期每天的降雪量约在15cm左右,而进入第三周,最高的日降雪量增大到了30cm,而且风力越来越大,已经超过了12级。
在如此恶劣的天气里,滞留在阿尔卑斯山的加尔蒂小镇上的游客,虽然为自己的归期不定而烦恼,但是对自己的安全还是放心的。
阿尔卑斯介绍

阿尔卑斯山地因冰川的作用还形成了许多湖泊
是阿尔卑斯湖群中最大的一个,湖面面积约为224平 方英里,在瑞士境内占140平方英里,法国境内占84平方 英里。日内瓦湖是罗纳冰川形成的。湖身为弓形,湖的凹 处朝南。罗纳冰川消溶后,形成罗纳河,它是吐纳日内瓦 湖水的主要河流。湖畔和毗邻地域,气候温和,温差变化 极小,建有许多游览胜地。 日内瓦湖是一个冰碛湖。据说在第四纪冰期,发源于 阿尔卑斯山的罗纳河在埃克吕泽地区被冰碛物质所阻断, 因此汇水成湖。
这是日内瓦湖最引人注目的人工喷泉
世界著名风景休闲度假胜地,是意大 利著名风景区,位于阿尔卑斯山南麓的一个 盆地中,距米兰市东北50公里,被几座山包 围并分割,总体呈Y字型,是一个狭长形湖泊。 科莫湖以它的气候和繁茂的植被资源闻名, 气候温暖、潮湿,这种气候促进了植物的繁 茂生长。国际上的一些著名的影片也多在此 取景。湖边的一些很有历史价值和建筑艺术 价值的别墅是其最吸引人的地方,许多欧美 社会的名流为拥有一栋科莫湖畔的别墅而感 到骄傲。
春 天
阿尔卑斯山的春天积,雪开始融化,百 花齐放的草地、山间的清泉成了健行者的 天堂,是登山的好去处。
阿尔卑斯攀登是 最符合运动精神的 一种登山方式,阿 尔卑斯登山家必须 尽可能只靠自己来 完成登山的旅程。
攀 登
阿尔卑斯山也是每年环法自行车赛 的必经之地,每年有大批游客被这块 金字招牌吸引来,一边欣赏阿尔卑斯 山的美景,一边现场观看环法自行车 赛,是一个不错的选择。 阿尔卑斯山的夏天,山间郁郁葱葱,山下虽然是炎炎 夏日,山上却还是像春天一样那么温和。因此阿尔卑斯 山也成了人们避暑的圣地。在这个季节,乘坐小火车欣 赏风景是最好不过的了。
是奥地利上奥地利州萨尔茨卡默古特地区的一个村庄。 哈尔施塔特的“Hall”可能源自于古克尔特语的“盐”, 得名于村庄附近的盐矿,历史上这一地区就因盐而致富。 因此这里又被称作“世界上最美的小镇”或“世界最古老 的盐都”,它还是世界文化遗产之一。
普罗旺斯-阿尔卑斯-蓝色海岸

une région du sud-est de la France
Population
L'immigration internationale joue également un rôle important dans la démographie de ProvenceAlpes-Côte d'Azur. Il y a aujourd'hui environ 430 000 immigrés dans la région, soit près de 10 % de la population.
Paul Cézanne
Le célèbre peintre français, représentant de post impressionnisme, était un peintre impressionniste au cubisme important entre la tarte.Depuis la fin du XIXe siècle a été considérée comme le "père de l'art nouveau, comme le pionnier de l'art moderne, peintre moderne occidentale a appelé" le père "art moderne ou" le père de la peinture moderne ".Il a pour objet la poursuite de la sensation de volume et de présentation, comme "cubisme" ouvre de nombreuses idées, sa couleur unique de la plupart des peintres de distinction subjective considérablement à mettre l'accent sur l'objectif de couleur.
介绍阿尔卑斯山 英文作文

介绍阿尔卑斯山英文作文English:The Alps are a major mountain range in Europe, stretching across eight countries including France, Italy, Switzerland, Austria, Germany, Liechtenstein, Slovenia, and Monaco. This mountain range is renowned for its stunning natural landscapes, including snow-capped peaks, crystal-clear lakes, and lush green valleys. The highest peak in the Alps is Mont Blanc, which stands at an impressive 4,808 meters above sea level. The region is not only a paradise for outdoor enthusiasts, offering a wide range of activities such as skiing, snowboarding, hiking, and mountaineering, but also boasts a rich cultural heritage with charming alpine villages, historic castles, and delicious regional cuisines. The Alps are also home to diverse wildlife, including species such as ibex, chamois, and golden eagles. This breathtaking mountain range truly offers something for everyone, whether it's adventure seekers, nature lovers, or those seeking a peaceful retreat in the midst of stunning scenery.中文翻译:阿尔卑斯山是欧洲的主要山脉,横跨法国、意大利、瑞士、奥地利、德国、列支敦士登、斯洛文尼亚和摩纳哥等八个国家。
东方阿尔卑斯英语作文

东方阿尔卑斯英语作文Title: Exploring the Mystique of the Eastern Alps。
Nestled amidst the picturesque landscapes of Europe lies the enigmatic beauty of the Eastern Alps. Spanning across several countries, including Austria, Slovenia, Italy, and Switzerland, the Eastern Alps offer a captivating blend of natural wonders, cultural heritage, and exhilarating adventures. In this essay, we delve into the allure of the Eastern Alps through the lens of exploration and discovery.A Tapestry of Natural Splendor。
The Eastern Alps boast an awe-inspiring tapestry of natural splendor, characterized by towering peaks, cascading waterfalls, pristine lakes, and verdant meadows. One cannot help but be captivated by the majestic grandeur of iconic peaks such as the Grossglockner in Austria, the Dolomites in Italy, and the Julian Alps in Slovenia. Thesetowering sentinels of nature stand as testaments to the Earth's geological history, inviting adventurers and nature enthusiasts to explore their rugged terrain.Cultural Heritage and Traditions。
介绍阿尔卑斯山的英文作文三四句单词超简单

介绍阿尔卑斯山的英文作文三四句单词超简单全文共6篇示例,供读者参考篇1The Alps MountainsThe Alps are a big mountain range in Europe. They are very tall and go through many countries like France, Switzerland, Italy, and others. The highest mountain in the Alps is called Mont Blanc. It is over 15,000 feet tall!There are lots of different landscapes in the Alps. Some parts are covered in thick forests with tall pine trees. Other areas are rocky and have steep cliffs. The Alps also have many beautiful valleys with green meadows, wildflowers, and streams running through them.In the very high parts of the Alps, there is snow and ice all year round. These areas are called glaciers. A glacier is a big, thick mass of ice that moves very slowly down the mountain slopes. The largest glacier in the Alps is called the Aletsch Glacier and it is several miles long!Many different animals live in the Alps like ibex, chamois, marmots, and golden eagles. An ibex is a type of wild goat with big horns that climbs on the steepest rocky cliffs. A chamois is another mountain goat with a furry coat. Marmots are large squirrel-like animals that live in burrows. Golden eagles are huge birds of prey that soar high over the mountain peaks.For hundreds of years, people have lived in villages in the Alps valleys. They built wood houses with beautiful flower boxes. Many people who live in the Alps are farmers or make cheese from the milk of cows and goats. Tourist visitors come to the Alps to hike, climb the peaks, and ski down the snowy slopes in the wintertime.The Alps are an amazing mountain wonderland with stunning scenery everywhere you look. From the high rocky summits to the green meadows to the powerful glaciers, the Alps showcase the beauty and power of nature. I hope I can visit the majestic Alps someday and experience these incredible mountains for myself!篇2The Big Mountains Called the AlpsThere are very big and tall mountains in Europe called the Alps. The Alps mountains are huge! They go through many different countries like France, Switzerland, Italy, Germany, Austria, and a few others too.The Alps have some of the highest mountain peaks in all of Europe. The very tallest one is called Mont Blanc. It is about 15,770 feet tall! That's almost 3 miles up into the sky. Just imagine how tiny everything would look from way up there. The mountains have lots of rocky cliffs, icy glaciers, and snowy peaks.In the summertime, the lower parts of the mountains are green with trees, bushes, flowers, and grassy meadows. Many animals like mountain goats, chamois, marmots, and ibex live on the Alps. Ibex have really big curved horns on their heads. In the winter, it snows a lot and the mountains are covered in white.People have lived in the Alps mountains for a very long time, even thousands of years ago! Some villages are built very high up. The houses have slanted roofs so the snow can slide off easily. In the past, people had to use goods like salt, wool, and cheese to trade and survive up there. Nowadays, tourists can visit and go hiking, skiing, snowboarding, and mountain climbing.The Alps are beautiful mountains with stunning views. Amazing waterfalls tumble down over cliffs. Crystal clear lakesreflect the mountains perfectly. Taking the train through tunnels in the Alps is an awesome experience! You get to see the breathtaking scenery out the windows. People come from all over the world to sightsee, explore, and enjoy the majestic Alps mountains.篇3The Big Mountains Called the AlpsThe Alps are big, big mountains. They are very tall and have lots of snow and rocks. The Alps stretch across many countries in Europe. They go through places like France, Switzerland, Italy, and others.The highest mountain in the Alps is called Mont Blanc. It is super duper tall, reaching up to 15,771 feet! That's way higher than any building. It would be like stacking almost 50 Statue of Liberties on top of each other. Wow!In the Alps, there are pretty valleys with green grass and flowers in summer. Cows with big bells around their necks like to eat the grass there. The sound of their bells ringing is very nice. Some people sing special songs called yodels in the valleys. It sounds kind of funny but I like it.There are lots of animals living in the Alps too. You can find furry creatures like mountain goats with big horns. They are great at climbing the rocky cliffs. Smaller critters like marmots make squeaky sounds and live in holes in the ground. Birds like big eagles soar high over the peaks.In winter, everything in the Alps gets covered in thick, white snow. People come from all over to ski and sled down the slope of the mountains. It looks like so much fun! You have to bundle up in a huge coat, hat, and mittens so you don't freeze. After a day of playing in the snow, it's nice to drink a mug of hot chocolate to warm up.Some parts of the Alps have giant glaciers, which are huge, slow rivers of ice. As the glacier moves, it carves valleys and cliffs into the rock over many, many years. Isn't that crazy? The Alps are one of the few places in the world where you can easily see glaciers.The best way to see the Alps is to go on a big hike or climb up one of the smaller mountain trails. From up high, you get an amazing view of the snowy peaks all around you. The air is so fresh and clean. I would love to explore the Alps one day and see all the incredible sights with my own eyes!篇4The Big Mountain Range Called the AlpsThe Alps are a very big mountain range. They go through many countries in Europe. The countries with the Alps mountains are Austria, France, Germany, Italy, Liechtenstein, Monaco, Slovenia, and Switzerland.The Alps are really really tall mountains! Some of the biggest mountain peaks are called Mont Blanc, Monte Rosa, and Matterhorn. The tallest mountain in the whole Alps range is Mont Blanc. It is 15,771 feet high! That is so so tall. Clouds go by lower than the very top of Mont Blanc.There are lots of pretty valleys between the big Alps mountains. Many cows and sheep live on the grassy slopes of the valleys. Farmers make yummy cheese from the cow's milk. Some of the most famous cheeses are Swiss cheese and Italian parmesan cheese. Yum!In the winter, the Alps are very snowy and cold. But people still visit because they can ski and snowboard on the slopes. There are many fun ski resorts in the Alps like Chamonix, Zermatt, and St. Moritz. People ride ski lifts and gondolas up to the top ofthe mountains. Then they ski back down through the soft, white powder snow. What a blast!In summer, it is beautiful in the Alps too. When the snow melts, wildflowers bloom everywhere. Hikers wear boots and use poles to climb up and down the trails. It's gorgeous with green meadows and little waterfalls splashing down from high up. Mountain climbers try reaching the pointy peaks by using ropes and gear.There are bears, wolves, foxes, marmots, and ibex living wild in the high Alps too. An ibex is an animal that looks like a big mountain goat. It has huge curved horns and climbs across rocky cliffs. How cool is that?The Alps are so amazing with something new to see around every bend. From the tallest snowy peaks to the tiniest colorful flowers, everything is wonderful. The Alps mountains truly are one of the most magnificent places on our whole planet Earth. I hope I can go visit someday!篇5The Alps MountainsThe Alps are a big mountain range in Europe. They stretch across several countries like France, Switzerland, Italy, and Austria. The Alps have many tall peaks covered in snow and ice.Some of the highest mountains in the Alps are Mont Blanc, the Matterhorn, and Monte Rosa. Mont Blanc is the tallest mountain at 15,771 feet! That's almost 3 miles high. The Matterhorn is a famous pointy peak that looks like a pyramid.In the Alps, there are pretty valleys with green meadows and charming villages. Cows with big bells around their necks graze on the grassy slopes. Hikers and mountain climbers come from all over to explore the trails and climb the rugged peaks.In winter, the Alps are a popular place for skiing and snowboarding. There are many ski resorts with lifts that take you up to the snowy runs. Places like Chamonix, Zermatt, and St. Moritz are known for their great skiing. Après-ski is fun too, with hot chocolate and fondue to warm up!篇6Here's a simple 1000-word essay in English about the Alps Mountains, written from the perspective of an elementary school student:The Alps Are Amazing MountainsThe Alps are huge mountains in Europe. They are very tall and stretch across many countries. The countries with parts of the Alps are France, Switzerland, Italy, Germany, Austria, and a few others.The Alps have some of the highest mountain peaks in Europe. The tallest mountain is called Mont Blanc. It is almost 16,000 feet high! That means if you stacked about 50 giraffes on top of each other, they would be as tall as Mont Blanc. The Alps also have huge glaciers, which are massive areas of thick ice that move very slowly.Many people love to visit the Alps for fun activities. Some fun things to do there are skiing, snowboarding, hiking, and climbing. The steep snowy slopes make great ski runs in winter. In summer, people hike on trails through green meadows full of wildflowers. Climbers try to reach the very tops of the highest peaks by scaling rocky cliffs.The Alps are home to some special animals too. Creatures like ibex, chamois, and marmots live on the rocky mountainsides. Ibex and chamois are kinds of mountain goats that can climb on very narrow ledges. Marmots are large squirrel-like animals that make loud whistling noises. Some of the most famous Alpsanimals are the huge shaggy cows called Swiss cows that graze on the grassy slopes and have big bells around their necks.I think the Alps Mountains are amazing because they are so big and beautiful. From a distance, the snowy peaks look like giant white triangles sticking up into the sky. I would love to go there someday and see the pretty Alpine wildflowers, watch the playful marmots, and even try skiing down one of the fun slopes! The Alps are definitely mountains that everyone should try to visit.。
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阿尔卑斯广告策划
一.题目:阿尔卑斯广告策划
二.产品名称:阿尔卑斯棒棒糖系列
三.商品背景:
1996年来自意大利的"阿尔卑斯牛奶糖"在中国上市了,它以独特的口味、新颖的包装吸引了无数人的目光。
从此"阿尔卑斯"在中国同类产品的销售中一直保持着很好的成绩,而在消费者的心中它一直是"甜蜜"的代名词,是每一个"浪漫时刻"的见证。
十年前,当阿尔卑斯奶糖出现在中国人面前时,人们对这个略显洋化的名字还略感陌生,但是很快这一来自于意大利的品牌,以时尚的包装,香浓的口味赢得了人们的喜爱。
在英语中,品牌的名称"ALPENLIEBE"(阿本恩里泊)解释为"爱在阿尔卑斯",它的意思是希望成为一种给人们带来爱的糖果。
在中国市场这个概念依然被延续着,人们在品尝着阿尔卑斯那独特味道的时候,也在品味着生活的甜蜜和浪漫,甚至品尝"阿尔卑斯"已不仅仅是品尝一种糖果的味道了……
在英语中,品牌的名称"ALPENLIEBE"(阿本恩里泊)解释为"爱在阿尔卑斯",它的意思是希望成为一种给人们带来爱的糖果。
四.市场背景分析:
(一)目标市场:
该产品主要销售目标是青年朋友,小孩子。
他们大概是在10周岁到30周岁之间。
可以以爱情为主题向青年朋友研发出适合他们口味的糖果,在表达爱意的时候销售此产品。
并且阿尔卑斯糖的消费很低,适合任何孩子购买。
从大城市到小城市都可以拥有购买力。
不需要文化差异,不需要地理差异,不需要需求差异,是一个大众产品。
(二)消费偏好:
消费者喜欢的口味各有不同,我们研发的口味也各有不同。
不需要场合食用,对产品档次要求也没有。
由于产品形式单一,在这物欲横流的时代,要提高产品的销量就要吸引消费者的眼球,产品就应有创新。
依据产品原有的口味基础上再添新品种。
原有口味:草莓、香蕉、可乐、鲜橙、咖啡、巧克力、鲜奶、苹果、原味、混合
(三)购买模式:
价格定在5角钱人民一个,并且有1约人民币价格的棒棒糖。
(四)信息渠道:
以电视广告和招牌广告为主。
电视广告就是定期定点在电视上播出我公司量身打造的阿尔卑斯棒棒糖广告。
我们将以不同形式不同片段的5种风格在电视上形成系列片的形式播放广告。
招牌广告就是,在超市,街边的卖点添加标志性招牌,是消费者在购买的时候可以不经意间放入购物车。
还有就是海报广告,街头海报,车站海报等。
(五)竞争状况:
目前市场上最受欢迎的该类产品品牌是阿尔卑斯原味的棒棒糖,其原味道符合大众的巧克力味,所以畅销。
消费者希望产品口味更加多一些,针对人群扩大化。
增加口感,使得无论小孩还是大人都喜欢。
(六)结论:该产品很有潜力,并且极具竞争力。
五、市场策略
(一)市场营销目标:
力求在半年的时间内销售额力求达到100万元,市场占有率力求达到80%。
(二)产品定位:适合大众的糖类休闲食品
(三)产品分析:
不仅适合实用并且也蕴含着浪漫的爱意。
更具传播效果。
现在主要品牌有:“阿尔卑斯”、“比巴卜”、“曼妥思”、“孚特拉”、“好利安”、“贝洁”、“冰冰凉”。
阿尔卑斯果冻阿尔卑斯水果沙拉
(四)竞争对象:
是各种的糖类产品的竞争对象,并且出口的软糖类是其主要目标。
糖类食品生产企业有德芙、M&M"S、士力架、彩虹糖等多个糖果品牌的玛氏集团,旗下多个产品如德芙巧克力。
六、广告策略
(一)广告目标:
力求在半年的时间内销售额力求达到100万元,市场占有率力求达到80%。
知名度达到60%。
让更多的消费者喜欢上阿尔卑斯,喜欢阿尔卑斯,让其成为一个爱的传递。
(二)广告主题:
阿尔卑斯使人可以勇敢,可以快乐,可以幸福,可以有动力。
阿尔卑斯糖不仅是好口味的象征也是爱的积淀和传递。
(三)广告表现风格:
幽默风趣的风格,以系列短片的形式出现,达到消费者有深刻印象的效果俺。
我们分成五个短片的形式,分别以勇敢为主题,以快乐为主题,以友情为主题,以分享为主题,以动力为主题。
五个短片达成阿尔卑斯糖的广告效应。
力求达到风趣,连续的广告表现的特点。
(四)广告口号:
阿尔卑斯,勇敢无限。
阿尔卑斯,快乐无限。
阿尔卑斯,分享无限。
阿尔卑斯,默契无限。
阿尔卑斯,动力无限。
七、广告创意
(一)报纸广告:
在报纸里加入图片广告,夸大受众群的熟识度。
(二)电视广告:
电视广告就是定期定点在电视上播出我公司量身打造的阿尔卑斯棒棒糖广告。
我们将以不同形式不同片段的5种风格在电视上形成系列片的形式播放广告。
五个片段分别是:《勇敢篇》《分享篇》《动力篇》《默契篇》《快乐篇》。
八、媒介策略
主要媒介是电视和辅助媒介报纸,广告牌,报纸等组合。
九、附件
媒介种类:电视报纸广告牌海报
发布时间:2010年11月14日8点始。
总金额:12万元。
阿尔卑斯广告策划
班级:制作一班
姓名:秦欣。