商务英语第16周

Especially students’ knowledge level
教学目标
认知
Tohelp students know and master the useful words and expressions
能力
To know The Importance ofCorporate Cultureandhave a good command of useful expressions
Step1Warm Up Discussion
丰田车标的涵义
1.车标集中体现了丰田的企业
文化。它的设计重点是椭圆形组
成的左右对称的构成
2.椭圆是具有两个中心的曲线，表示汽车制造者与顾客心心相印。并且横竖两椭圆组合在一起，表示丰田（TOYOTA）的第一个字母T。
3、背后的空间表示丰田的先进技术在世界范围内拓展延伸，面向未来，面向宇宙不断飞翔。
情感培养目标
To cultivate students love forCorporate Culturebackground
单元教学
重点
Tohelp students know and master the useful words and expressions
单元教学
难点
Logo & Corporate Culture
Tohave a deep Understanding of establishing business relations
Make students have a
Good preparation for
This lesson so that they can understand in
class
5
It should be a very interesting and useful class, a lot of activities can raise their interests in English studying.
Students can actively take part in the class. However, they can not understand well
2.To summarize the main idea
15
课堂小结
TO give of a summary of what we have learnt
To make students have
deeper understanding
Make the students understand the key points and difficult points
2.The corporate culture is typically shaped by the leaders
Step4Framework of Types of Cultures
FlexibleStable
Clan Culture
Entrepreneurial
Culture
Bureaucratic
Culture
Market
Culture
InternalExternal
Step5 Do some exercises
1.To ask students to
Read the text and
Answer questions
On the book.
1.To understand
The factors of theCorporate Culture
2. Aim to raise capabilities of stueaching principle
Teaching which gets students involved in speaking and which focuseson the students’needs: (how and whatthey know)+ 3 learning styles +learners do most of the talking.
导入新课
T:Logo & Corporate Culture
think over it and try to guess Logo &Corporate Cultureas more as they can
Make students actively
Take part in the class
5
讲授新课
3
作业布置
a.To review what we have learnt
b. To prepare for the new lesson
According to the
Requirement, finish
The assignment
To make them have a
Deeper understanding
To make students knowLogo & Corporate Culture
10
Step3 The factors of theCorporate Culture
1.The term corporate culture refers to an organization’s value system. Managerial philosophies, workplace practices, and organizational network
b.When one company has more part-time employees than full-time ones, and when one person can work for several companies at the same time, is it possible that in such times we just talk about uniform and globally practical business culture, but not corporate
情感
To cultivate the interest in the background of the
company
教学重点
Help students master new words and phrases and know how to use them
教学难点
To know The factors of theCorporate Culture
Of what we have learnt
2
板书设计
Unit8Corporate Culture
Step1Warm-upStep4Do the exercises
Step2 Activity2 and activity3 Step5Homework
Step3Reading
教学自我评价
思考
教学效果
自我评价
教学方法
Listening speaking reading writing
教学资源
recorder
教学过程
教师活动预设
学生活动预设
教学意图
时间
Firstly,find some useful materials on the line, and then make a power point.
Secondly, preparesome interesting activities about the course.
Step2 The Importance ofCorporate Culture
a.In an age of mobile communication, in what way can you, as a manager, encourage your employees to“carry”your corporate culture with them wherever they are?
上海鸿文职业高级中学教案
教学对象
电子商务专业
授课日期
第16周
使用教材
中等职业学校教材适用本
出版单位
高等教育出版社
课题
Unit8Corporate Culture
计划学时
2
执教人
王彩红
分析教学目标设计依据
According to the course standard and examination syllabus
The Importance ofCorporate Culture
The factors of theCorporate Culture
单元教学
设计意图
和
方法
Teaching methods: teaching by explanation and speaking method
Desire intention:1.Interaction
c. If you have set up your own company, how can you make your employees accept your corporate culture?
culture?
To Discuss in groups, and to answer what the teacher asked
When meeting the difficult points
The time of prepare this class is limited, so there must be some weaknesses and should neglect a lot of things. For example the text study may be a little difficult for our students, so I think the whole design should be modify a lot.