商务英语备课表
英语备课教案表格
英语备课教案表格As an English lesson plan designer, I am going to provide a comprehensive English lesson plan template in this document. This template aims to assist teachers in organizing their lessons effectively and efficiently. By following this template, teachers can ensure that all necessary components are included in their lesson plans, leading to a well-structured and engaging classroom experience for students.1. Lesson Information:Lesson Title: Introducing Vocabulary for Daily Routines。
Grade Level: 5th Grade。
Duration: 45 minutes。
Subject: English。
Lesson Context: This lesson is part of a unit on daily routines. Students have already learned basic vocabulary related to daily activities and are now ready to expand their vocabulary in this area.2. Lesson Objectives:By the end of the lesson, students will be able to:Identify and understand new vocabulary related to daily routines.Use the new vocabulary in context to describe their own daily routines.Demonstrate comprehension of the new vocabulary through various activities.3. Materials:Flashcards with pictures of daily routine activities.Whiteboard and markers.Worksheets with fill-in-the-blank exercises.Real-life pictures depicting different daily routines.Interactive online resources for vocabulary practice (optional).4. Warm-up (5 minutes):Greet the students and review the previously learned vocabulary related to daily routines.Engage students in a quick discussion about their morning routines, encouraging them to use the vocabulary words they have already learned.5. Introduction of New Vocabulary (10 minutes):Present flashcards with new vocabulary words, such as "brush teeth," "take a shower," "eat breakfast," etc.Pronounce each word clearly and have students repeat after you to practice pronunciation.Show real-life pictures depicting different daily routines and ask students to match the pictures with the corresponding vocabulary words.6. Vocabulary Practice (15 minutes):Divide the class into pairs or small groups.Distribute worksheets with fill-in-the-blank exercises, where students need to complete sentences using the new vocabulary words.Monitor and provide assistance as needed.Review the answers as a whole class, allowing students to correct their own work.7. Application and Consolidation (10 minutes):Ask students to work in pairs again.Provide them with a scenario, such as planning a day out, and ask them to create a dialogue using the new vocabulary words.Encourage students to be creative and use the vocabulary words in context.Select a few pairs to perform their dialogues in front of the class.8. Wrap-up and Assessment (5 minutes):Review the new vocabulary words as a whole class.Ask students to write a short paragraph describing their own daily routines using the new vocabulary words.Collect the paragraphs for assessment purposes.9. Extension Activities (optional):Assign an online vocabulary game for students to practice the new words at home.Encourage students to create flashcards or posters with the new vocabulary words and display them in the classroom.By following this English lesson plan template, teachers can ensure that their lessons are well-structured and cover all necessary components. This template provides a clear framework for introducing new vocabulary, practicing it in context, and assessing students' understanding. Additionally, the suggested extension activities allow for further practice and reinforcement of the new vocabulary. With this comprehensive lesson plan template, teachers can create engaging and effective English lessons for their students.。
商务英语教资教案模板范文
一、课程名称：商务英语二、教学目标：1. 知识目标：- 学生能够掌握商务英语的基本词汇和常用句型。
- 学生能够理解商务英语函电的基本格式和写作技巧。
- 学生能够了解商务英语口语交流的基本场景和应对策略。
2. 能力目标：- 学生能够运用商务英语进行基本的商务沟通。
- 学生能够独立完成商务英语函电的撰写。
- 学生能够在商务英语口语交流中流利表达。
3. 情感目标：- 学生能够增强学习商务英语的兴趣和自信心。
- 学生能够培养良好的商务沟通习惯和职业素养。
三、教学内容：1. 商务英语词汇和句型2. 商务英语函电写作3. 商务英语口语交流四、教学重点：1. 商务英语函电的格式和写作技巧2. 商务英语口语交流的场景和应对策略五、教学难点：1. 商务英语函电的正式性和准确性2. 商务英语口语交流的流畅性和自然性六、教学方法：1. 讲授法：讲解商务英语的基本知识和技巧。
2. 案例分析法：通过分析真实的商务英语案例，帮助学生理解应用。
3. 小组讨论法：分组进行商务英语函电撰写和口语交流练习。
4. 角色扮演法：模拟商务场景，让学生实际运用所学知识。
七、教学过程：第一课时：商务英语词汇和句型1. 导入：简要介绍商务英语的重要性及其在日常商务活动中的应用。
2. 词汇教学：讲解商务英语中常见的词汇，如“import”、“export”、“order”、“invoice”等。
3. 句型教学：讲解商务英语中常用的句型，如“May I have your attention, please?”、“We are interested in your products”等。
4. 练习：让学生根据所学词汇和句型进行简单的对话练习。
第二课时：商务英语函电写作1. 导入：介绍商务英语函电的基本格式和写作技巧。
2. 案例分析：分析真实的商务英语函电案例，讲解函电的写作要点。
3. 练习：让学生根据所学知识撰写商务英语函电。
第三课时：商务英语口语交流1. 导入：介绍商务英语口语交流的场景和应对策略。
商务英语课程教案精编版
商务英语课程教案精编
版
MQS system office room 【MQS16H-TTMS2A-MQSS8Q8-MQSH16898】
ＸＸ大学
教案
2011—2012学年第1学期
商务英语课程教案
思考题、讨论题、作业：
WhatisbusinessEnglish?
Whatarethemaincontentsofthiscourse?
HowtolearnbusinessEnglishwell?
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
中职电子商务英语授课计划表
中职电子商务英语授课计划表（中英文实用版）英文文档：Title: Vocational Education E-commerce English Teaching Schedule Introduction:This document outlines a comprehensive teaching schedule for an E-commerce English course tailored to vocational education students.The aim is to equip students with the necessary English language skills to excel in the field of e-commerce.Schedule:Week 1: Introduction to E-commerce- Lesson 1: Definition and history of e-commerce- Lesson 2: Types of e-commerce modelsWeek 2: Online Marketing Strategies- Lesson 1: Importance of online marketing in e-commerce- Lesson 2: SEO techniques and digital marketing toolsWeek 3: E-commerce Legal and Security Issues- Lesson 1: Overview of e-commerce laws and regulations- Lesson 2: Online payment systems and security measuresWeek 4: Cross-border E-commerce- Lesson 1: Opportunities and challenges in cross-border e-commerce- Lesson 2: International shipping and logisticsWeek 5: E-commerce Business Models- Lesson 1: B2B and B2C business models- Lesson 2: Freemium and subscription-based modelsWeek 6: Social Media and E-commerce- Lesson 1: Role of social media in e-commerce- Lesson 2: Influencer marketing and social sellingWeek 7: E-commerce Analytics and Data-driven Decision Making- Lesson 1: Importance of data analysis in e-commerce- Lesson 2: T ools and techniques for data analysisWeek 8: Case Studies and practical Exercises- Lesson 1: Analysis of successful e-commerce case studies- Lesson 2: Group project - setting up a virtual e-commerce store Week 9: E-commerce and the Future- Lesson 1: Emerging trends in e-commerce- Lesson 2: Impact of artificial intelligence and blockchain on e-commerceWeek 10: Review and Exam Preparation- Lesson 1: Review of key concepts and topics- Lesson 2: Examination techniques and study tipsConclusion:This 10-week teaching schedule covers a range of essential topics ine-commerce, providing students with a solid foundation in the English language and practical skills required to succeed in the industry.The course combines theoretical knowledge with practical exercises, ensuring a comprehensive understanding of e-commerce concepts.中文文档：标题：中职电子商务英语授课计划表介绍：本文件概述了为中职教育学生量身定制的电子商务英语课程的全面授课计划。
商务英语翻译教学进度表
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第一章商务英语翻译导论 本章主要教学内容: 1. 国际商务英语定义。 2. 国际商务英语的语言特征 3. 国际商务英语翻译现状。 4. 商务英语翻译标准。 5. 国际商务英语翻译所涉及 第二章 英汉对比与翻译 本章主要教学内容: 1 综合语与分析语（Synthet 2 聚集与流散（Compact VS． 3 形合与意合（Hypotactic 4 繁复与简短（Complex VS． 5 物称与人称（Impersonal 6 被动与主动（Passive VS． 7 静态与动态（Stative VS． 8 抽象与具体（Abstract VS 9 间接与直接（IndirectVS． 10 替换与重复（Substituti 第三章 翻译中的词义选择 本章主要教学内容: 1根据汉语的表达习惯确定词 2根据词性确定词义 3根据专业来确定词义 4根据词的搭配关系和上下文 5根据语体确定词义 第四章 翻译技巧：词法 本章主要教学内容: 1. 重复法 (repetition) 2. 增译法 (amplification 3. 省略法 (omission) 4. 词类转换法 (conversio 5. 语序转换法 (inversion 6. 正反表达法 (affirmati 第五章 翻译技巧：句法 本章主要教学内容: 1. 被动语态的翻译 2. 英语从句的翻译 3. 语序调整 第六章 商务名片的翻译
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本章主要教学内容: 6 4 5-6 2 1. 商务名片的介绍 2. 商务名片翻译方法 3. 商务名片翻译实践 第七章 通知备忘录的翻译 本章主要教学内容: 1. 通知备忘录的基本知识。 7 4 5-6 2 2. 营销类英语文本翻译时常 3. 营销类英语文本翻译时句 4. 营销类英语文本翻译时篇 第八章 产品描述的翻译 本章主要教学内容: 1. 产品描述的基本知识。 8 4 5-6 2 2. 产品描述英、汉语文本的 3. 产品描述文本翻译时常用 4. 产品描述英语文本翻译时 5. 产品描述英语文本翻译时 第九章 企业介绍的翻译 本章主要教学内容: 1. 企业介绍的基本知识。 9 4 5-6 2 2. 企业介绍英、汉语文本的 3. 企业介绍文本翻译时常用 4. 企业介绍文本翻译时句子 5. 企业介绍文本翻译时篇章 第十章 贸易金融的翻译 本章主要教学内容: 1. 贸易金融的基本知识。 10 4 5-6 2 2. 贸易金融英、汉语文本的 3. 贸易金融文本翻译时常用 4. 贸易金融文本翻译时句子 5. 贸易金融文本翻译时篇章 第十一章 商务信函的翻译 本章主要教学内容: 1. 英、汉语商务信函的的语 11 4 5-6 2 2. 英语商务信函翻译时词汇 3. 英语商务信函翻译时句子 5. 英语商务信函翻译时篇章 第十二章 商务合同的翻译 本章主要教学内容: 1．合同的基本知识。 12 4 5-6 2 2. 英、汉语商务合同的语言 3. 英语合同翻译时常用词汇 4. 英语合同翻译时句子层面 5. 英语合同翻译时篇章层面 教研室主任审核签字：______________ 各教学部门主管教学领导审批签字：______________ 注：本表一式三份，行政班级所在分院、教师所属教研室、教师本人各留一份。
《商务英语》教案Corporate Presentation
---------------------------------------------------------------最新资料推荐------------------------------------------------------ 《商务英语》教案Corporate PresentationModule Four Presentation Meeting Task 2 Corporate Presentation 教教师科科目目商务英语课课题Module Four Task 2 Corporate Presentation 课课时时 1 班班级时时间间教学目标知识目标：1. Familiar with the words and expressions related to company presentation;2. Learn the structure of a company presentation; 能力目标：3. Develop communitive skills to talk about a company profile and give an introduction to a company presentation; 情感目标：4. Raise awareness of importance of an effective company presentation for a company 教学重点 1. Get Ss to know the structure of a company presentation; 2. Lead Ss to grasp the skills of how to make an effective presentation 教学难点 Lead Ss to talk about a company profile 研究点 Encourage and promote Ss ability to pick up useful information and to finish the given task in groups 教学方法Collaborative Task-based Method; Situational Experiencing Teaching Approach 教学手段Multimedia 教学资源Teaching plan, PPT, Course Website 教学准备 T ：1 / 4Design the teaching plan and prepare the power-point Ss: Collect relevant information about particular companies 教学过程教学内容教师活动学生活动时间分配Lead-in 1. Describe and Guess 2. Review 1.give instruction; 2. review 1.describe, guess 2. review 8 mins New knowledge and skills A: Video-watching B: Reading and Filling C: Discussing 1. give tasks 2.check the answer and comments try to finish the given tasks alone or in groups 22 mins Consolidation Assignment D: Workshop 1. give task 2. give instruction try to finish the given task 15 mins 教学反馈意见教学反馈意见对课程培养方案、授课计划的意见对课程培养方案、授课计划的意见对本教案的意见其它 Teaching Procedures Task 2 Corporate Presentation Step 1: Lead-in: 8 1. Game: describe and guess Ask a few students to share what they know about particular companies with the class without telling the name of the companies, and let the rest of the class guess their names. e.g. It is one of the largest suppliers of soft drink worldwide. Yao Ming, Guo Jingjing, Wang Lihong and Li Yuchun are used to be its spokesmen. Its major competitor is Pepsi-Cola. (Coca-Cola) Conclusion: Every company needs a good corporate presentation. 2. Review the major steps of presentation Step 2: New knowledge and skills Task A: Video-watching P74 5 Watch the video and identify---------------------------------------------------------------最新资料推荐------------------------------------------------------the structure of a company presentation. 1. Greeting 2.Self-introduction 3. Objectives 4. Outline of structure 5.1 st point 6. Another point Task B: Reading and FillingP71 7 Read the second part of Monica Lis presentation of OracleChina, take notes and then construct a chart for the companyprofile. Company Profile Status: largest 1)___________________ company in the world first 2) _____________ software giant in China Estaablishedtime: in 3) ______________ Headquarters: Redwood Shores, 4) _____________ Employees: over 5)_____________ Annual revenue: 6) _______________ Developments in China: Launchede on Chinas market in 7)___________ Set up Beijing SoftwareSystem Co. Ltd. in 8)_________ Oracle China Branches: Beijing, Shanghai, Guangzhou and 9) _______ Service provided: 9iE-Business Platform, E-Business Suite, consulting service, 10) ____________ and support services Task C:Discussing (Group work) 10 Work in groups. Discuss thefollowing question with your group members. Q: If you had yhechance to visit the local plant of a world-famous company (e.g.Coca-Cola), what would you want to learn about? reference3 / 4answer: The companys products, culture, production procedures(e.g. How soft drink is filled and canned), environment (clean or not, safe or not), salary, welfare, annual events, future plans and job chances, etc. Conclusion: Before making a company presentaiton you should think about what the audience wants to hear. State your objectives clearly and concisely. Make sure they understand and remember the key points that you make. Step 3: Consolidation 15 Task D: Workshop Since weve already vist Changzhou Run Wrap Knitting Machinery Co. Ltd last time, you must have got a general idea of the company and its products. Please get on the internet, link to its homepage and use all the information there to make an effective corporate presentation. Step 4 ：Assignment Improve your corporate presentation about Changzhou Run Wrap Knitting Machinery Co. Ltd.。
商务英语教案
商务英语教案Chapter 1 International Business EnglishI. Suggested Teaching PlanObjectivesStudents will be able to:1.understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO) ;2. master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Terms1. economic surplus－profit or the money that remains after all the expenses are paid.2．Portfolio－the list of shares in business owned by a person or a company; holdings in the form of stocks, bonds or other securities.3．a parent company－holding company.4．turnkey project－a project undertaken by a contractor.5．expropriation－taking away (property) or dispossessing (sb. from an estate, etc.).6．collection－obtaining payment of a debt, e.g. a bill, cheque, etc.7. correspondent bank－a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).8. insurance policy－a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificate－a simplified insurance policy.10. weight memo(note)－a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingPre-reading tasksWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what features does international business deal with?Contents1.What is Business?●Traditionally, exchange or trade for things people wanted or needed●Technically, the production, distribution, and sale of goods and service for a profit●The primary goal of business activities is creating profit or economic surplus2.What is International Business?●As a field of management training, it deals with the special features of business activities that crossnational boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.●The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises __ an enterprise based in one country and operating in one or more other countries__ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities●Physical goods－products from mining, petroleum, agriculture and manufacturing activities●Transactions in service －construction, hotel, tourism, business consulting, and retailing andwholesaling, transportation●Financial areas－ commercial and investment banking, securities, and insurance●Communication media－radio, television, telegraph, telephone, magazines, books, newspapers, newsservices, networks and movies.●* foreign direct investment－investment that give the investor effective control and are accompaniedby managerial participation.* portfolio(有价证券) investment－for the sake of obtaining investment income or capital gains rather than entrepreneurial income.*different ways of financing in foreign direct investment－ not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.* direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk●Include financial, political, regulatory, and tax risks●Financial risk elements involve balance-of-payments considerations, varying exchange rates,differential inflation trends among countries, and divergent interest rates.●Political risks include the risk of expropriation and other adversary national policies.●regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policiesthat influence business practices and the application of antitrust law.●In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5.On International Business Law●The movement of people ____ visa, work permit, employment agreement, and employmenttermination clauses●The movement of goods___ tax, antitrust, packaging and advertising●Transfers of information ___ patent and trademark●Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateraland bilateral treaties between the home and host statesmercial Credit●Credit ___ means who takes the responsibility of paying money and surrendering the shippingdocuments which represent the title to the goods in handing over the transacted goods and paying the above said money.● A. Commercial credit___ remittance (汇付)and collection (托收)，the buyer is responsible to makepayment, the seller to surrender documents.B. banker’s credit ___ letter of credit (L/C信用证)， the banker is responsible to pay money andtender documents on behalf of both parties.●The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer (M/T信汇)The buyer gives money to his local bank. The local bank issues a trust deed for payment(付款委托书), then sends it to a correspondent bank at the seller’s end by means of mail and entrusts him to pay the money to the seller.2）Telegraphic Transfer (T/T电汇)At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller’s end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft (D/D票汇)The buyer buys a bank draft (汇票)from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.●Collection (托收)The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place (i.e., the remitting bank托收银行或受托银行), makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad (i.e., the collecting bank代收银行).Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid(承兑或支付), the buyer’s lack of commercial integrity is guarded against.●D/P ____ documents against payment (付款交单)The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made.●Why cannot the buyer directly send cash or banker’s draft with his order to the seller?1)the buyer’s capital will be tied up from the time of remitting it until the goods arrive andare sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2)The seller may be unknown to the buyer, and his commercial integrity may bequestionable.●Insurance policy (保险单)——a document issued by the insurer, setting out the exact terms andconditions of an insurance transaction __ the name of the insured, the name of commodity insured, theamount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.●Insurance certificate(保险凭证)—is a simplified insurance policy. It has the necessary items of aninsurance policy, but it doesn’t set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy.●Weight memo(重量单) ___ is made out by a seller when a sale is affected in foreign trade, indicatingthe net and gross weights of each package, which enables the consignee or the customs office to check the goods.●Packing list(装箱单)—— is made out by a seller when a sale is affected in foreign trade, indicatingthe name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses●Regardless of the specific job, most managers perform five basic functions.1)planning__ involves determining overall company objectives and deciding how thesegoals can best be achieved.2)Organizing __ is the process of putting the plan into action. The most important isallocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3)The day-to-day direction and supervision of employees __ make the full of the potentialsof the employees and achieve the company goals.4)Coordinating__ to bring into proper relations among the various departments of thecompany.5)Controlling ___ managers evaluate how well company objectives are being met. If notmet, then changes are necessary in the company’s organizational or managerial structure.Then replan, reorganize, redirect, recoordinate.8.Brief Introduction of WTO●WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateraltrading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication●It is based in Geneva, Switzerland.●Its essential functions are:__ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;__ acting as a forum for multilateral trade negotiations;__ seeking to resolve trade disputes;___ overseeing national trade policies; and___ cooperating with other international institutions involved in global economic policy-making.The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V. After-reading activitiesA. Try to do the exercises according to the text.1. Comprehension of the text.Answer the following questions1). What is the definition of business today?2). What’s the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word “credit” mean? What’s the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2. Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB. Make a presentation about WTO in groups.Chapter 2 Business OrganizationsI. Suggested Teaching PlanObjectivesStudents will be able to:1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Terms1. proprietorship－ownership.2．stockholder－one who owns stock in a company.3．partnership－unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4．entity－something that has a real and separate existence.5．bankruptcy－state of being declared by a court of law not to be capable of paying its debts.6．Joint-stock company－public company whose shares are owned by very many people.7. dividend－percentage of profits paid to shareholders.8. bylaw－a law or rule governing the internal affairs of an organization.9. treasurer－person who looks after the money or finance of a club or society.10. comptroller－financial controller.IV. Detailed readingPre-reading tasksWarming-up questions1. How much do you know about business organizations?2. Can you say something about the different types of companies?3. Do you know the difference between sole proprietorship and partnership?Contents1.Introduction●The majority of business organizations are corporations, others are general partnerships(一般合伙企业), limited partnerships（有限合伙企业）, and sole proprietorships（独资企业）. Less common are professional corporations（专业公司）, joint-stock companies（合股公司）, business trusts （商业信托） and joint ventures（合资企业）. The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship__ is owned by a single person.●The principal advantage of the sole proprietorship is that the owner has exclusive control over itsoperations without accounting to board members, partners, or stockholders.●Disadvantages___ first, the owner is exposed to unlimited liability. Second , it is normally not in thebest position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continuity of the business.3.General Partnership __ is an association of two or more persons to carry on, as co-owners, a businessfor profit. (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)●Does not require a formal written agreement, an agreement in writing contains names of the partners,name, location, purposes, duration of the partnership, allocation of profits and losses among partners, capital contributions by partners, partners’ rights and responsibilities, dissolution procedures.●Dissolution by act of the parties___ 1) by agreement; 2) withdrawal or addition of a partner; 3)violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.●Dissolution by operation of law___ 1) by the death of a partner; 2) the bankruptcy of a partner or thepartnership; 3) the illegality of the partnership; or 4)by order of a court.●Termination__ even though the partnership is dissolved, it does not actually terminate until thepartnership affairs are completed.●Liquidation ___ occurs between dissolution and termination. During this process, business affairs areput in order, receivables are collected, accountings are made, payments to creditors are made, and theremaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability, that is,their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5.Joint Stock Company__ is an unincorporated business enterprise with the ownership interestrepresented by shares of stock. It can be created with little formality and no initial capital outlay is required. (they are rarely seen now.) The shareholders are personally liable for all the association’s obligations, while they share the profits in proportion to their controlling interest in the company. The joint stock company is controlled by a board of directors and officers.6.Corporations●Features: 1) a corporation is a separate legal entity for all purposes.2) it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3) the owners of the corporation, called shareholders, enjoy limited liability.4) it is easy to transfer ownership interests by buying or selling shares of stock freely.5) the separation of ownership from management.6) it pays taxes on its earnings.7) the corporate form requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.●Types of corporations1)public corporation___ are established by the government. (eg. The U.S. Postal Service)2)quasi-public corporations__ are public service companies, such as public utilities.3)Private corporations___ are those established for private interest. Private corporation mayfurther be divided between nonprofit and profit. Nonprofit ones are formed for charitableor religious purposes. Profit ones are usually formed to carry out business.4)Profit corporation are further divided into professional(专业公司), closely held（私募公司）, and publicly held（公募公司）.●Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the day to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the dayto day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.●Shareholders1)common shareholders and preferred shareholders2) preferred shareholders are entitled to receive their dividends before common shareholders.On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.●Dividends __ are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretion to declare or not declare dividends. Dividends may be in the form of cash or stock.V. After-reading activitiesA. Try to do the exercises according to the text.1. Comprehension of the text.Answer the following questions1). What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3).Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2. Explain the following terms1)Sole proprietorship 2)general partnership 3)limited partnership, 4)corporation 5)joint-stockcompany3. Translate the following economic terms into English1)独资商 2）普通合伙商 3）法人 4）合股公司 5）董事会6）国有公司 7）资本摊缴 8）多数股权 9）优先股股东 10）公司章程B. Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessI. Suggested Teaching PlanObjectivesStudents will be able to:1.understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2. master some key terms of ways of business;3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students do ppt to do presentationIII. Explanatory Notes on Technical Terms1. intermediary－agent or other person or firm through whom business is done.2．Merchandising－organizing the display and promotion of goods for sale.3．Bookkeeping－keeping of the financial records of a company or an organization..4．broker－person who acts as a middleman in negotiating bargains or contracts.5．franchise－business arrangement in which an individual obtains rights from a larger company to sell a well-known product or service.6．Royalty－share of profits or receipts paid to an owner of a patent, copyright for the use of it.7. fraudulent－characterized by, constituting, or gained by fraud.8.principal－person or company which is represented by an agent.9. fiduciary－trustee pertaining to the holding of something in trust.IV. Detailed readingPre-reading tasksWarming-up questions1. How much do you know about different ways of doing business？2. Can you say something about the distinction between wholesaling and wholesalers?3. Do you know what is retailing?Contents1.Introduction2.Wholesaling__ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing___ retail exchanges are entered into for personal, family, or household purposes. It may takeplace in a store, or in-home selling, vending machine, or mail-order catalogues.●By providing assortments of products that match consumer’s wants, retailers create place, timeand possession utilities.●Product assortments●Major types of retail stores: department stores, mass merchandisers and specialty stores, non-storeretailers, franchisers, planned shopping centers.4.Franchising(特许经营权)___ is a license to operate an individually owned business as though it werepart of a chain of outlets or stores.●Three types:1)product franchise—eg. Car dealers and gasoline station2)manufacturing franchise ___ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains●advantages of franchise1) to the franchiser2) to the franchisee3) to the public●disadvantages of franchise__ no guarantee of wealth, cost more to buy a franchise, pay royalty tofranchiser, little independence5.Agency__ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.●Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce●The advantages and disadvantages of E-commerce (open for discussion)V. After-reading activitiesA. Try to do the exercises according to the text.1. Comprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What’s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8) In what way may a principal-agency relationship terminate?2. Explain the following key termsWholesaling, retailing, discount house, franchising, principal3. Translate the following business terms into English.1)最终消费者 2）增值价值 3）批发商 4）产品花色品种 5）地方效用6）邮售 7）地方商店 8）现金流量 9）存货控制 10）市场分区/分片B. Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsI. Suggested Teaching PlanObjectivesStudents will be able to:1. understand the key idea of the international trade terms (Incoterms 1990) ;2. master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students do ppt to do presentationIII. Explanatory Notes on Technical Terms1. carrier－a company which transports goods or vehicle or ship which transports goods.2．carriage－transporting goods from one place to another or cost of transport of goods.3．Free on board (FOB)－price including all the seller’s costs until the goods are on the ship for transportation; US price includes all the seller’s costs until the goods are delivered to a certain place. 4．Cost, Insurance and Freight (CIF)－estimate of a price, which includes the cost of the goods, the insurance and the transport charges.5．commission－money paid to a salesman or agent, usually a percentage of the sales made. 6．discount－a percentage by which a full price is reduced to a buyer by the seller.7. CIFC3%－Cost, Insurance, Freight, including a 3% commission.IV. Detailed readingPre-reading tasks。
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d. Present the major categories of awards to Ss and ask them to compare with theirs ( 10 mins )
4.Speaking
a.Divide Ss into groups and do the activity in Exercise C. Ss are first of all supposed to choose five best movies of the last decade for each film category and then decide among them the winner. ( 10 mins )
教材分析
重点
The usage of “So” and “Such “
Cultural knowledge of Oscar Awards Ceremony and related
难点
The usage of “So” and “Such “
Cultural knowledge of Oscar Awards Ceremony and related vocabulary
b.Ask a representative from each group to make a report of their discussion result. ( 10 mins )
5.Homework
Ask Ss to do the exercises on P7
教学后记
The students seemed to have very little background information about the Oscar Awards. As language and culture are so closely related, the teaching of cultural knowledge still needs to be strengthened.
2.have some general cultural knowledge of Oscar Awards and get acquainted with the vocabulary related to the different categories of awards
3. Talk about an Oscar movie they like and explain why
教学方法
Communicative teaching methodology
教学过程
1. Greet Ss and check homework
a. Check the exercises about“SO” and “Such” on P.4 ( 10 mins )
b. Invite four pairs of students to come up to the blackboard to put on their role-plays, reminding Ss to pay attention to the usage of “So” and “ Such” when making complaints. ( 15 mins )
继续教育学院备课表商务英语
（此版本和纸质备课本内容基本一样，教师可以选择其中一种备课，详略自主把握。）
第一周星期一第3.4节2014年9月7日
课题
Unit 1 Communication
课时
2
教学目的
At the end of this class, Ss are expected to :
1.understand a movie review and use “SO” and “ Such” correctly;
3.Quiz about Oscar Awards
a.Play a clip of the opening of the 82ndAcademy Awards and explain some words and expressions to arouse Ss’ interest in this topic. ( 15 mins )
c. After the quiz, ask Ss to think about the major categories of awards which
are given at the ceremony and write them down on a piece of paper. (10 mins )