商务英语2答案
商务英语2题库及答案
商务英语2题库及答案一、选择题1. When making a business proposal, which of the following is NOT a common step?A. Identifying the target audienceB. Conducting market researchC. Writing a personal diaryD. Preparing a budget答案：C2. What does the acronym SWOT stand for in business analysis?A. Strengths, Weaknesses, Opportunities, ThreatsB. Systems, Workflows, Objectives, TacticsC. Sales, Web, Operations, TechnologyD. Strategy, Workflow, Organization, Technology答案：A3. In a negotiation, which of the following is NOT a recommended strategy?A. Building rapport with the other partyB. Being fully prepared with facts and figuresC. Making demands without any room for compromiseD. Listening actively to understand the other party's needs答案：C二、填空题4. The process of exchanging goods or services for money is known as _________.答案：transaction5. A _________ is a document that outlines the terms and conditions of a business agreement.答案：contract6. When a company is looking to expand its market, it may engage in _________ activities.答案：marketing三、简答题7. What are the key components of a successful business plan?答案：A successful business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.8. Describe the role of a project manager in a business setting.答案：A project manager is responsible for planning, executing, and closing projects. They define project goals, scope, deliverables, and timelines. They also manage resources, monitor progress, and ensure that the projectmeets its objectives and budget constraints.四、案例分析题9. Case Study: ABC Company is considering entering a new market. They have identified several potential competitorsand are now evaluating the feasibility of their expansion. What steps should they take to assess the market?答案：ABC Company should first conduct a thorough market analysis to understand the demand, competition, and potential risks. They should also perform a SWOT analysis to identify their strengths and weaknesses in relation to the new market. Additionally, they should consider conducting surveys orfocus groups to gauge customer interest and preferences. Finally, they should prepare a detailed business plan that outlines their strategy for entering the new market,including marketing, sales, and operational plans.五、论述题10. Discuss the importance of effective communication in international business and provide examples of how it can impact a company's success.答案：Effective communication is crucial in international business as it helps to bridge cultural and language barriers, ensuring that all parties have a clear understanding of agreements and expectations. For example, a company thatfails to communicate effectively may experience misunderstandings that lead to contract disputes or a loss oftrust with partners. On the other hand, a company that excels in communication can build strong relationships, negotiate favorable deals, and expand its global presence. Examples include using professional translators for important documents, training employees in cross-cultural communication, and adopting technology that facilitates real-time, multi-language communication.。
大学商务英语教材第二版答案
大学商务英语教材第二版答案Unit 1: Introduction to Business English1. Answer: Business English refers to the specialized language used in the context of business and commerce. It includes vocabulary, phrases, and expressions that are commonly used in business communication, such as letters, reports, presentations, and negotiations.2. Answer: a) Business English can help students develop their language skills in the context of business and commerce, which is essential for their future careers. It enables students to effectively communicate with clients and colleagues, understand business documents and reports, and participate in business meetings and negotiations.b) Business English can also provide students with a better understanding of the global business environment and different cultures. It helps them develop cross-cultural communication skills and adapt to international business practices.3. Answer: The importance of Business English can be seen in various aspects. Firstly, with global business becoming more interconnected, English has become the lingua franca of business communication. Proficiency in Business English is crucial for international business interactions.Secondly, effective communication is essential for business success. Business English provides the necessary language skills to communicate ideas, negotiate deals, and resolve conflicts in a professional and confident manner.Thirdly, business documents and reports are commonly written in English. Understanding and producing well-written business communication is crucial for exchanging information accurately and efficiently.Unit 2: Business Communication1. Answer: Business communication refers to the exchange of information, ideas, and messages within a business environment. It includes both internal communication within an organization and external communication with clients, customers, and other external stakeholders.2. Answer: a) Written communication: This includes business letters, emails, memos, reports, and other written documents. Written communication allows for a formal and documented exchange of information, ensuring clarity and accuracy.b) Oral communication: This includes face-to-face conversations, phone calls, video conferences, and presentations. Oral communication allows for immediate feedback and enables non-verbal cues such as body language and tone of voice to convey messages.c) Non-verbal communication: This includes gestures, facial expressions, posture, and other non-verbal cues. Non-verbal communication can greatly impact the effectiveness of a message and is particularly important in cross-cultural communication.3. Answer: Effective business communication is crucial for various reasons. It helps build relationships and trust among colleagues, clients, and stakeholders. Clear and concise communication ensures that everyoneunderstands their roles and responsibilities and avoids misunderstandings or errors.Furthermore, effective business communication saves time and resources by minimizing unnecessary back-and-forth communication and ensuring that tasks are completed efficiently. It also enhances the professional image of individuals and organizations.Unit 3: Business Writing1. Answer: Business writing refers to the specific writing style and techniques used in the context of business communication. It aims to communicate information, ideas, or messages clearly, concisely, and professionally.2. Answer: a) Clarity: Business writing should be clear and easy to understand. It should avoid unnecessary jargon, acronyms, or technical terms that may confuse the reader. Use simple and concise language to convey the message.b) Conciseness: Business writing should be concise and to the point. Avoid lengthy sentences or paragraphs and eliminate unnecessary information. Use bullet points or headings to organize information effectively.c) Professional tone: Business writing should maintain a professional and formal tone. Avoid using slang, colloquial language, or informal expressions. Use proper grammar, punctuation, and spelling.d) Audience awareness: Consider the needs and expectations of the target audience when writing. Adapt the writing style and tone accordingly to ensure the message is well-received.3. Answer: Good business writing skills are essential as they contribute to effective communication in a professional setting. Well-written business documents instill confidence and convey credibility to clients, stakeholders, and colleagues. Clear and concise writing ensures that messages are understood accurately and reduces the risk of miscommunication or misunderstandings.In addition, well-written business documents facilitate decision-making and help in the planning and execution of business strategies. Whether it is a business proposal, a report, or an email, strong business writing skills are crucial for success in the business world.(Note: This is a sample response and the actual answers may vary depending on the specific content of the textbook.)。
商务英语精读2答案
商务英语精读2答案新编商务英语精读2练习答案Unit 1Reading IPre-reading:1. Brainstorming: (Key for reference)Exercises2. Choose the best answer to complete the following sentences.1. d2. b3. a4. d5. c1.Give the English word for the meaning provided.1.strategy2.endorse3.contract4.reinforce5.implement6. giant7.contribute8.impose9.logo 10.track 1.revenue 12.capitalise2.Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1.contracted out2. to be named after3. at the heart of4. capitalized on5. fair share of6. close to7. cashed in8. in turn9. reinforces 10. Endorsed 11. be retained 12. dreams of2.Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.She capitalized on Tom?s mistake in judgment and won the game.2.The conqueror imposed the acceptance of the conditions of peace on the defeated enemy.3.Our shop contracted with a local clothing firm for 100 jackets a week.4.His proposal has long been accepted ,yet so far it has not been put into practice.5.The committee?s report fully endorses the government?s proposals.6.Although he was quite well off, Allan didn?t contribute money to a social welfare projects.7.The child was named after its father.Word study1.a.The county council has not yet given its consent to the imposition of any traffic regulations.b.The government is said to have imposed a heavy tax on the import of luxuries.c.Teachers should try to avoid imposing their own beliefs on their students.2.a. Local people were praised for their calm response to the crisis.b. Being able to praise yourself will give you power and control over your own life.c. The police deserve a lot of praise for the way they handled the situation.3.a.The dull boom of the cannons could be heard in the distance during the war.b.Service industry has been booming in that industrial country since the late1970s.c.The impact of the property boom was first felt in the financial markets.4.a. Many young people have been contributing their time and energy to various kinds of social welfare projects.b. The government?s new policy contributed greatly to the commercial growth to the country.c. Henry wrote on some journals, appealing for contributions to cancer research. 5.a.He tried to implement his plan in a hurry and people were reluctant to accept it.b. At the end of the day most departments have to be left alone to implementpolicies.c.The two sides agreed upon an immediate implementation of the peace plan assoon as it was signed.Post reading:2) The following are marketing strategies often adopted by some companies:a)to advertise the fine quality of a product and the benefit of using the productb)to increase advertising expenditures to match competitionc)to reduce price or provide price protectiond)to package in different sizes to meet different needse)to provide special services, superior delivery, broader distributionf)to use unique distribution channelsg)to offer better discounts to distributorh)to develop brand extensionsReading IIDictationA true sportsman is fair and generous. He is a good loser and a graceful winner. If a sportsman breaks a rule in sports, he is punished; if he is courageous and generous, he is respected by all. The winner is not expected to be proud, and the loser should have no reason to feel discouraged. Fair play is considered the spirit of sport. So everyone must obey the rules and the referee.Comprehension1. T2. T3. F4. T5. F6. T7. T8. NM9. F 10. FVocabulary1. c2.a3. d4. a5. b6. b7. c8. d9. c 10. bSpecial useI. The following sentences contain different expressions of a future event. Read them and explain the meaning of the italicized words in each sentence.1.To talk about the future, we can use will in all persons. Shall is also possiblein the first person (usually with the same meaning as will).2.Talking about intending to do something in the future, we often use will with Iand we, but not shall.3.The present simple is used to talk about future events which are already …on aprogram?. This is particularly common when we refer to timetables.4.The present continuous indicates a future event, but it can also be about anexisting present situation: an invitation has been given and accepted.5.Be going to + infinitive here indicates that something is going to happenbecause we can see it coming or we have present evidence.6.Be +infinitive is often used to talk about arrangements which have beenplanned for the future.7.Be going to + infinitive is used here to express arrangement for a future event.8.The future progressive can be used to indicate that an action will be in progressat a particular moment in the future.9.Be about+infinitive is often used to talk about action already planned orarranged.10.Be on the point of + -ing V is often used to talk about something that is going tohappen very soon.II.Rewrite the following sentences with the suggested forms in the brackets. Make changes where necessary.1.We shall / will go back to see our childhood friends in the winter vacation.2.I will take care of the matter.3.The young man is going to take his girlfriend out on Sunday.4.I bet William will be working on Saturday.5.The New Year party is about to begin.6.The small ball is on the point of falling down from the desk.7.I?m to go and see my dentist this afternoon.8.Look at those dark clouds in the sky. It is going to rain.9.I?m seeing the doctor the day after tomorrow.10.Next Monday the Queen returns to London after her tour of the Commonwealth. III. Read the following story and use the verbs given in brackets to fill in the blanks. Make sure the verbs are in their appropriate (future) forms.1. is (Bob) coming/will (Bob) come2. ?ll (just) look/?m (just) looking3. is arriving/will arrive4. leaves5. arrives6. ?ll go and meet7. won?t kn ow 8. ?ll come9. ?re going10.?ll take11. am going to drive/will be driving/will drive12. ?re going to play/will be playing/will play13. ?ll be14.?ll be15. gets 16.?ll be17. ?ll be18. will wait/will be waiting19. ?m (just) about to turn/?m (just) turning 20. ?ll beTranslation1.The network sales executive began to put his plans into practice after research andinvestigation.2.Because their mother didn?t have her pension, the two sisters each contributed$500 a month to support her.3.Uncle Jim thought that a rise in the market would enable him to cash in.4.For years Robinson struggled hard, working in turn as an accountant, an agent,and a project manager.5.Yesterday, a $500,000 worth of painting was stolen from the museum.6.The businessmen who came to take part in the East China Fair rolled in from allparts of the country.7.They naturally associated the matter with the promotional plan.8.The book focuses on concrete analysis of the feasibility of the program.9.After introducing advanced technology, we can put out 20 machines every monthnow.10.Scholarship students accounts for nearly three fifths of the whole enrollment inour college.Cloze1. business2. stars3. court4. pitch5. advertising6. products7. richest 8. ring 9. Sponsors10.image 11.game 12.popular13.prize money 14.appearing 15.publicityExtended activitiesNew York New Yorker sail sailor compute computer foreign foreigner direct director serve servant assist assistant correspond correspondent shop shopper survive survivorinvest investor defend defendant immigrate immigrant reside resident lead leader southern southerner1. shoppers2. immigrants3. residents4. computer5. survivors6. leader7. assistant 8. sailors9. southerners 10.correspondentII.1. engineer2. mountaineer3. volunteer4. profiteer5. trainee6. appointee7. interviewee 8. Absentee1) Mr. King: If you don?t mind my saying so, your daughter is a very charmingyoung lady.Mrs. Smith: It?s very kind of you to say so.2) Susan is in a new blue sweater.Mary: What a beautiful sweater!Susan: Do you think it looks good on me?Mary: Yes, you look terrific in blue.Susan: I?m so pleased to hear that.Mary: Look, it matches your pants extremely well.Susan: Oh, you flatter me.Mary: No, I do like it very much. It must be very expensive.Susan: You won?t believe it, but it was really cheap.Mary: I wish I could find one just like it.3) Maggie bought a new pair of shoes.Maggie: What do you think of my new shoes?Cathy: They?re nice.Maggie: I?m glad you like them.Cathy: I like the color too. They match your dress very well.Maggie: Thank you for saying that. I bought them at half price.Cathy: That?s incredible! It is very lucky of you to find them.4) In an officeMr. Edward: You are a helpful assistant to me. I compliment you for your excellent work.Miss Simon: It?s very kind of you to mention it.Mr. Edward: If I may say so, you are the most efficient secretary I?ve ever met. Miss Simon: How kind of you to say so.Mr. Edward: You deserve it, really.5) Mr. Hunter: I?d like to express my admiration for your efficiency, Miss Smith. I?m wondering how you can manage to do all these in one day.Miss Smith: I?m glad you think so. But I should say without my colleagues? cooperatio n, I wouldn?t have completed the job so soon.2.UMBRO “TACTIC” FOOTBALL.3.MITRE “INFINITY PRO” FOOTBAL. It?s made of synthetic.4.￡6.5.ADIDAS “QUESTRA” ORBIT EUROPA FOOTBALL.6.Gilbert Rugby Ball.7.ADIDAS BASKETBALL. It?s made of rubber.8.It has adjustable goal height; the base is fitted with two wheels for full portability; it can be delivered home free of charge.9.Cat. No. 300/1154.10.It doesn?t contain a backboard.1. soccer j. ⾜球2. judo m. 柔道3. wrestling c. 摔跤4. water polo v. ⽔球5. badminton h. ⽻⽑球6. figure skating a 花样滑冰7. golf r. ⾼尔夫球8. baseball e 棒球9. rugby p. 英式橄榄球10. cricket k. 板球11. hockey s. (冰上)曲棍球12. boat race u 赛船13. softball b 垒球14. mountaineering i 登⼭运动15. motor racing f 摩托车竞赛16. boxing x 拳击17. marathon race l 马拉松赛跑18. skating y 滑冰19. skiing d 滑雪20. bowling o. 保龄球21. gymnastics g. 体操22. chess t 国际象棋23. weight-lifting q. 举重24. martial arts n. 武术25. shooting w 射击Unit 2Reading IPre-reading:1.Brainstorming: write down businesses which belong to different types of ownership(In many countries all of the types of business can be privately owned. Students may have different opinions about the current situation in China. In any case, the economic2.Pairwork:2) Ownership existing in China: state-owned, private ownership, public ownership, individual ownership, collective ownership, joint venture, foreign enterprise…5) Before the introduction of the policies of reform and opening to the outside world, China had a unitary public ownership economy, which lacked vitality. But since the reform and opening to the outside world, the Chinese government has encouraged the development of diversified economic elements while insisting on the primacy of public ownership. As a result, both the individual and private economies have developed rapidly. By the end of 1998, the registered industrial and commercial enterprises of individual and private ownership amounted to 32.4 million, and they had 78.24 million employees; Chinese-foreign joint ventures, Chinese-foreign cooperative enterprises and foreign ventures numbered 325,000, absorbing 265.6 billion yuan of foreign direct investments. The development and expansion of these enterprises have played important roles in many aspects, such as bringing convenience to people?s everyday lives, making up for the deficiency of construction funds, and introducing advanced technologies and management from abroad. At the same time the control of the public-ownership economy has been further strengthened. In 1999, the increased value of state-owned enterprises and industrial enterprises above a certain scale made up 24.7 percent of the notion?s total gross domestic. Now the mutual development pattern for diversified ownership with the public ownership economy as the mainstay has been basically formed. Exercise:2.Choose the best answer to complete the following sentences.1. b2. a3. d4. b5. b6. b3. Give the English word for the meaning provided.1.proprietorship2.capital3.legal4.liability5.dividend6.withdrawal7.dissolve8.corporation9.assets 10.dominate 11.utility 4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. no more than2. to go into debt3. started, with4. will have to close down5. be defined, as6. consisted of7. accounts for 8. are liable for 9. be offset10. Running out of 11. in the extent of 12. formalities 5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.The annual output of the steel plant accounts for 40% of the total annual steel output ofthe country.2.He is not that old. I guess he is no more than45.3. Because of inefficiency of the management, the factory has closed down.4.He had the advantage over other young people of being born into a wealthy andpowerful family.5. In that wicked place, honest people were considered as fools.6. Any adult is liable for whatever he says or does.6. Word studyKey1. a. There's a big difference between knowing that something is true, and being able to prove it.b. The heat in Arizona is different from the heat here, since it's very dry.c. The two sides in the dispute still differ with each other over the question of pay.2. a. In Oxford Dictionary, the sportsman is defined as a good fellow who is fair toopponents.b.. People say that students are by definition idealistic and impatient.c. Each of us might define the concept of freedom in a slightly different way.3. a. This nation, with its developed industry, seemed likely to dominate the whole ofWestern Europe.b. After some discussion, peace and development were adopted as the dominantthemes of the conference.c. As our dominance of the market is seriously threatened by this new product,efforts should be made to retain it.4. a. The consequences of the recession in that country have extended beyond itsborders.b. He is so fully occupied that his working day often extends well into the evening.c. With some acceptable reasons, the student has got an extension to finish writinghis thesis.5. a. Each of the classes will elect two students to represent for the conference.b. We discussed these issues with a senior representative of the company.c. In about 5years, the firm has established adequate representation in Europe. Post ReadingTask 1Students can be guided to compare the three types of ownership in terms of: business scale, product range, business volume, employee motivation, corporate reliability, financial standing, financial support, business owner?s responsibility, corporate management, operation efficiency, operation cost, cash flow…Task 2Reading IIDictationThe corporate form of ownership has several advantages. The first is its ability to attract financial resources. A second advantage is that if the corporation attracts a large amount of capital, it can make large investments in plants, equipment and research. A third advantage is that a corporation can offer high salaries and thus attract talented managers.Comprehension1. T2. F3. F4. NM5. F6. F7. T8. F9. T 10. FVocabulary1. b2. a3. d4. b5. c6. d7. a8. b9. c 10. cSpecial use1. 1) a 2) b 3) b 4) b 5) a 6) c 7) b 8) c 9) d 10) d2. 1) will be cleaned, will have been cleaned 2) has made, has been made3) being signed, signing/to be signed 4) has been resulted, has resulted5) be increased, increase 6) were not agreed, didn?t agree7) was put, was put forward 8) being repaired, is being repaired9) encouraged, was encouraged 10)would be set, (should) be set Translation1.They will have to close down soon because business has been bad recently.2.We are running out of typing paper, so let the secretary buy some as soon aspossible.3.The committee for cultural development consists of 10 famous experts from 8universities of the country.4.The Post Office is not liable for damage to a parcel by mail if it is not insured.5.The supermarket goes into debt due to bad management.6.The small company, which had no more than 10 people 5 years ago, now has developed into a big business with 3 subsidiary companies.7.Prices of oil range from $28 to $30 a barrel in the international market.8.Selling is defined as assisting customers and helping them make a wise buying decision.9.This business serves customers in the form of high-quality products.10.Most consumers are dissatisfied with the after-sales services of computers. Cloze1. unpopular2. an3. employees4. privatisation5. defense6. concern7. sums 8. tax-payer 9. Since10.with 11.profitable 12.than13.pay 14.as 15.admiredExtended activitiesI.II.lazy laziness criticize criticismpartner partnership relation relationshiplikely likelihood careless carelessnessideal idealism leader leadershipscholar scholarship mother motherhoodadult adulthood tour tourismshy shyness friendly friendlinesschild childhood hero heroism1. Tourism2. childhood3. Laziness4. shyness5. scholarship6. helplessness7. relationship 8. heroism9. likelihood 10.leadership1) Mike: Is there any chance of my borrowing your typewriter?Tom: For how long?Mike: Until next Monday.Tom: Yes, I think that would be all right.2) Mr. White: Hi, Mr. Johnson. Can you spare me a few minutes? I?m totallyconfused by these accounts. Could you give me some advice?Mr. Johnson: What accounts? Oh, just leave them to me. You?re a new hand afterall.Mr. White: Thank you for the offer, but I have to learn how to deal with themall by myself eventually.3) On the trainPassenger A: Excuse me. Is this seat taken?Passenger B: No, it?s not.Passenger A: Oh, thank you.Passenger B: Oh, what a heavy trunk! Can I give you a hand?Passenger A: (He puts his trunk in the overhead rack.) No, thank you. I can manage,really.Passenger A: It?s hot, isn?t it? Could you oblige me by opening the window?Passenger B: My pleasure.4) Susan: Would you be so kind as to let me stay with you for a few days?Elsa: It really depends on when.Susan: Until next weekend, if it?s OK.Elsa: Oh, I?m so sorry. My sister will visit me the day after tomorrow.5) Mr. Blake: May I ask a favor of you?Miss Stewart: Yes?Mr. Blake: Could I bother you to get Mr. Irvin at Account Department on the telephone for me?Miss Stewart: All right. Let me do it for you. (She dials.) Hello, Mr. Blake calling Mr. Irvin, please. (to Mr. Blake) He?s on the phone. (She hands him thereceiver.)Mr. Blake: Mr. Irvin, I?m awfully sorry to say that I find myself in anembarrassing situation. I made another lunch date for today and forgot to enter it in my appointment book. May I bother you toset aside half an hour for metomorrow noon?6) Michelle: Oh, Harry, what?s up? Why are you staying up so la te?Harry: Today?s translation assignment is very difficult and I haven?t finishedit yet.Michelle: Would you like me to do it for you?Harry: It?s very kind of you to offer, but I think I can do it myself.7) Mrs. Smith: Philip, Philip, can you give me a hand?Mr. Smith: OK, darling.Mrs. Smith: Would you please join me in the kitchen? It?s getting late and we have vegetables to prepare. Mr. Smith: Leave it to me. I?ll make the vegetable salad.Robbie: Mom, how about me preparing the apple pie?Mrs. Smith: No, it?s all right. You just relax with your grandpa. I?ll get you to help serve later.8) Cathy: Would you mind if I turn the TV on? There?s a cowboy film onchannel 8.Fanny: Really? Wonderful! I?d like to watch it too. By the way, will you do mea favor?Cathy: Yeah?Fanny: I was wondering if you could lend me your car tomorrow.Cathy: No problem.1. unlucky in love2. in tears3. courtship4. agreement, agreement5. woo, woo6. on-off7. Romance 8. leap into bed9. deal 10.dowryMatch the following words about company ownership and economy with their Chinese equivalents.1. global corporation 33．全球公司2. multinational corporation 31．跨国公司3. holding company 21．控股公司4. trading company 32．贸易公司5. trust company 20．信托公司6. subsidiary company 2．⼦公司7. paper company 8．⽪包公司8. parent company 9．母公司9. industrial company 1. ⼯业公司10. public limited company (PLC) 3．(股票)上市公司11. private limited company 17．私营有限公司12. public utility company 24．公⽤事业公司13. big business 5．⼤企业14. small business 18．⼩企业15. small and medium-sized company 26．中、⼩型公司16. conglomerate 15．联合⼤企业17. overseas-funded enterprises 12．外资企业18. joint venture 4．合资企业19. single-proprietor business 30．独资企业20. partnership business 14．合伙企业21. joint-stock company 29．股份公司22. non-stock corporation 35．⾮股份公司23. state enterprise 25．国有企业24. public sector 28．公共部门25. private sector 13．私营部门26. manufacturing sector 6．⽣产部门27. service sector 34．服务业部门28. nationalization 19．国有化29. privatization 10．私有化30. planned economy 22．计划经济31. market economy 11．市场经济32. knowledge economy 7．知识经济33. economy of scale 16．规模经济34. mixed economy 27．混合经济35. controlled economy 23．受控经济Unit 3Reading IPre-reading:Exercise2. Choose the best answer to complete the following sentences.1. b2. c.3. b4. d5. c3. Give the English word for the meaningprovided.1. fashion2.classify3.trickle4.mature5.reject6. privilege7.fad8.imitate9.identify 10.adopt 11.appeal 12.casual4. Put the following expressions from the text in the blanks to complete the sentences. Make changes where necessary.1. in a way2. affordable3. in addition4. compete with5. has been trickling down6. based on7. appealing to8. has been handed down9. belief 10. is, disapproved of11. are more concerned with12. symbol 13. to speak of 14. rather than 15. originate5. Rewrite the following sentences and replace the italicized words with appropriate words or phrases from the text.1.This man is concerned with environmental protection.2.It is no good for people to compete with each other.3.Direct taxation is usually based on income.4.In order to find a better job than the present one, Jack worked hard andlearned some necessary skills in addition.5.You should classify the information you have collected at your ownconvenience.6.It is a pity that classical music nowadays appeals to few universitystudents.7.Reading this novel, we can identify (ourselves) with the main character.6. Word study1. a. The recent rise in crime is a matter of considerable public concern.b.Deeply concerned at the news of an air-crash, Mr. Smith called theairline company for further information.c. A civil servant should be always concerned for the welfare of the people.2. a. Mail has to be classified in post office according to where it is to go.b. Eggs are classified by weight as Extra Large, Large, Medium, Small,and Peewee.c. The classification of books in the library helps people to find more easily thebooks they want.1.a. Identified as one of the most popular singers, Cathy was surrounded byherfans and pressed to leave signatures for them.b. It seems to some people quite natural to identify poverty with crime.c. To defend against loss or theft, the cards usually require the user to enter a personal identification number as well.4. a. The argument that the use of steam engine originated many other reformsisgenerally agreed upon.b. Today's ceremony is a modern version of a tradition which has its originsin medieval times.c. It's not a bad movie, but there's nothing very original about it.5. a. Feminists rejected traditional notions of the role of women in society..b. The young man keeps applying for jobs but constant rejections havedepressed and discouraged him.c. Catherine rejected many suitable men before settling on Tom.Post-readingTask 1Fashion was one means by which people competed with one another.People hope to raise their social position by following the fashions of privileged people. Fashion is a form of nonverbal communication that provides a way for people to express their identities and values.People follow fashion to make them more attractive.People treat fashion as a symbol of rebellious political and social beliefs.Reading IIDictationWhat is your dress sense like? Do all clothes suit you? Can you wear any style or color you like and still look good? For most of us, the answer is no.We have to choose our clothes carefully to suit ourselves and the shape of our body.Patterns make things look different, so if you are not as slim as you would liketo be, wear dark colors or choose suitable patterns. If you are tall and thin,don?t wear vertical stripes. A T-shirt with horizontal stripes, on the other hand, will make your shoulders look broader. Comprehension1. F2. T3. T4. F5. NM6. T7. F8. T9. F 10. FVocabulary1. c2. b3. a4. a5. a6. d7. d8. c9. b 10. bTranslation1.Though we?re not concerned with who is right or wrong, we want to find out thecause of the accident.2.This chain store sells a variety of men?s wear and women?s wear.3.It turned out that the gold watch of the hotel manager had been handed down tohim from one generation to another in his family.4.The size of garments can be classified into four types: small, medium, large andextra large.5.Hemingway was good at describing bullfighting, which originated in Spain.6.In a way, the entrepreneurs with the most practical experience are the wisest andthe most capable.7.It was because of its challenging nature that the chance of working abroadappealed to him.8.The committee disapproved of the proposal because they were not willing to runthe risk of losing money.9.As the phrase was used repeatedly, it began to take on a different meaning.10.Many recent immigrants to America often cling to the values of their ownnations.Cloze1. demanding2. Models3. under4. Advertisers5. pose6. in7. follow 8. acting 9. desired10.photographed 11.fashion 12.specific13.charge 14.fees 15.contractsExtended activitiescover →coverage long→length propose →proposal marry→marriage warm→warmth survive→survival store→storage true→truth refuse→refusalpack→package grow→growth dismiss→dismissalstop→stoppage young→youth arrive→arrivalblock→blockage wide→width bury→burialII.patient patience inefficient inefficiencybrave bravery curious curiositycertain certainty machine machinery。
商务英语2答案
Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。
2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。
3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。
4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。
5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。
商务英语综合教程2课后答案何勇斌
商务英语综合教程2课后答案何勇斌1、—Who came to your office today, Ms. Brown?—Sally came in. She hurt ______ in P. E. class. （）[单选题] *A. sheB. herC. hersD. herself(正确答案)2、We had ____ wonderful lunch last Saturday. [单选题] *A. /B. theC. oneD. a(正确答案)3、I hadn't realized she was my former teacher _____ she spoke [单选题] *A. asB. sinceC. until(正确答案)D. while4、Sichuan used to have more people than ______ province in China. [单选题] *A. otherB. any other(正确答案)C. anotherD. any others5、89．The blackboard is ________ the classroom. [单选题] *A．nextB．betweenC．in front ofD．in the front of(正确答案)6、Tony wants _______ a job as a language teacher in China. [单选题] *A. findB. findingC. to find(正确答案)D. to be found7、The rain is very heavy _______ we have to stay at home. [单选题] *A. butB. becauseC. so(正确答案)D. and8、—Can you play the violin at the art festival?—No, I ______. But I am good at playing the drums.（）[单选题] *A. canB. can’t(正确答案)C. doD. don’t9、8．—Will she have a picnic next week?—________. And she is ready. [单选题] *A．Yes, she doesB．No, she doesn'tC．Yes, she will(正确答案)D．No, she won't10、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for11、—Can you play tennis?—______. But I can play basketball.（）[单选题] *A. Yes, I canB. Yes, I doC. No. I can’t(正确答案)D. No, I don’t12、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long13、19．_______ will the film Country Road last? [单选题] *A．How farB．How oftenC．How soonD．How long(正确答案)14、25．—I ______ Beijing for a holiday.—________. [单选题] *A．will go；GoodbyeB．will go；Have a good time(正确答案)C．will go to；Have a good timeD．am going to；Have a fun15、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] *A．something else(正确答案)B．else somethingC．everything elseD．else everything16、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made17、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for18、You can't rely on Jane as she is _____ changing her mind and you will never know what she is going to do next. [单选题] *A. occasionallyB. rarelyC. scarcelyD. constantly(正确答案)19、Whatever difficulties you have, you should not _______ your hope. [单选题] *A. give inB. give outC. give up(正确答案)D. give back20、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges21、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive22、Everyone knows that the sun _______ in the east. [单选题] *A. fallsB. rises(正确答案)C. staysD. lives23、They will hold the party if they _____ the project on time. [单选题] *A. will completeB. complete(正确答案)C．completedD. had completed24、Alice is fond of playing ____ piano while Henry is interested in listening to ___ music. [单选题] *A. the, /(正确答案)B. the, theC. the, aD. /, the25、_______, Mr. Smith. [单选题] *A. Here your tea isB. Here is your tea(正确答案)C. Here your tea areD. Here are your tea26、-----How can I apply for an online course?------Just fill out this form and we _____ what we can do for you. [单选题] *A. seeB. are seeingC. have seenD. will see(正确答案)27、I saw the boy _______?the classroom. [单选题] *A. enter intoB. enter(正确答案)C. to enter intoD. to enter28、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to29、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low30、30．It is known that ipad is _________ for the old to use. [单选题] *A．enough easyB．easy enough (正确答案) C．enough easily D．easily enough。
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and aremore willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC byD toC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toC byD inPart II Phrase Translation1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 高档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 广告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
电大《商务英语2》Unit 2 Self-test答案
信息文本一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
题目1标记题目题干—But why is it so much higher in this market?选择一项：A. I don’t think I can follow the course.B. Sometimes things don’t go as expected.C. There are many rich people in this area.反馈你的回答正确解析：本题考核“解释原因”的交际用语。
第一说话人询问市场价格高的原因，第二说话人应该针对why给出具体的原因，即“这个区域是富人区”，所以答案是C。
题目2标记题目题干—Ok, what are your initial thoughts on our computers in China? Is there a market?选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.反馈你的回答正确解析：本题考核“询问观点”和“表示信心”的交际用语。
第一说话人问对方对中国计算机市场的直观看法时，第二说话人表示自己对市场的信心，所以答案是C。
题目3标记题目题干—I wonder if you are able to offer market exclusivity for all of China?选择一项：A. I’d love to go to the supermarket with you if I have the time.B. I’m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.反馈你的回答不正确解析：本题考核“表达感谢”的交际用语。
商务英语2形考2
商务英语2形考2商务英语2 形考21、As it is known that the aim of every business is to make profit as possible.答案：as much2、—But why is it so much higher in this market?答案：There are many rich people in this area.3、—I wonder if you are able to offer market exclusivity for all of China?答案：Thank you for your interest in representing our product.4、—It seems that the sales volume has not reached our objective.答案：It’s true. I’m sorry about that.5、—ok, what are your initial thoughts on our computers in China? Is there a market?答案：I am very optimistic about the market opportunities in China.6、Sometimes it over half the total time spent on a research problem.答案：takes up7、This is one of the main ways a business learns what customers want.答案：that8、We are full of confidence the Chinese market.答案：in9、—We are now looking for agents to cover southern China.答案：I’m very familiar with the market there.10、When data , it has to be analyzed to decide what it allmeans.答案：has been collected二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。