公共关系英文

（1） the world assembly of public relations associations(1978): 世界公共关系协会
1978年8月在墨西哥城召开了世界公共关系协 会大会通过了公共关系的定义，称为墨西哥宣 墨西哥宣 言： public relations is the art and social science of analysing trends, predicting their consequences, counselling organisations leaders and implementing planned programmes of actions which will serve both the organization’s and the public interest.
公众构成该组织的关系对象
One of the jobs of an organisation’s senior management team is to consider who is publics are and, with the help of its public relations adviser, to agree how they are to be reached, when and to what purpose.
Expanding:
Public relations is about reputation—the result of what you do, what you say and what others say about you. Public relations practice is the discipline which looks after reputationwith the aim of earning understanding and support, and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
公共关系是一门分析发展趋势，预测其 结果，为组织领导提供决策咨询，并执 行服务于本组织与公众共同利益的行动 计划的艺术和社会科学。
（2）IPR -The institute of public relation(1991)（英国公关学会） Public relations practice is the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics’ 公共关系实践是通过有计划的、持续的 努力，建立和保持组织与公众之间的良 好关系和理解。
公共关系即声誉——你做什么、说什么 以及他人对你的评价。公共关系实践是 一门维护声誉的学科，其目标是通过努 力获得公众的理解和支持，影响公众的 观念和行为 。它通过有计划的、持续不 断的努力，建立和保持组织与公众之间 的良好关系与相互理解。
（3） The public society of America(1988)美国公关协会
公共关系是一种独特的管理职能。它帮 助在一个组织与其公众之间建立和保持 互相沟通、了解、接受与合作的渠道， 参与问题和纠纷的处理；将公众的意见 传递给管理部门并作出反应，明确与加 强为公众利益服务的管理责任ቤተ መጻሕፍቲ ባይዱ它以正 确的并合乎道德的沟通技术作为主要工 具。
（5）Cutlip卡特里普
Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends.
Public relations helps an organisation and its publics to adapt mutually to each other. 公共关系帮助组织与其所面对的公众彼 此相互适应。
Public relations is an organisation’s efforts to win the co-operation of groups of people. 公共关系是通过组织的努力，去赢得公 众的合作。
公共关系是一种认识、建立和维持组织 和各类公众之间的有益联系的管理职能， 这些公众决定着组织的成败。
1.2.2 public
Certain groups of people An organisation’s publics are all those groups of people with which it is , ought to be, or want to be , in communication. Staff; supplies; customers; competitors; neighbours; investors(投资者).
（4）Rex Harlow
美国的莱克斯·哈罗博士，研究了 472条定义之后，归纳出最全面的定 义：
It brings in the idea of public relations as a function of management, in terms of communication with and responses to publics and the issues which concern them. It also refers to the concept of serving the public interest and behaving in an ethical fashion; both attributes of a mature and successful company.
Public relations helps organisations effectively interact and communicate with key publics. 公共关系帮助组织与关键公众保持有效 的互相影响和沟通。
Key functions:
Research; Plan; Communication; Dialogue; Evaluation.