(完整word版)新编电子商务英语期终复习资料
电子商务英语复习
Competitive positioningBusiness Workflow AnalysisCore competencyComputer Keyboard电脑键盘data update 数据更新Data Analysis 数据分析Cornerstone 奠基石Data Encryption Standard数据加密标准protocol协议Router 路由器data integrity数据完整性Supply Chain 供应链Market Share 市场份额Access method（访问方法）：此步骤包括从文件中存储和检索记录。
Alternate keys（备用键，ER/关系模型）：在实体/表中没有被选为主健的候选键。
Anomalies（异常）参见更新异常（update anomalies）Project plan 项目计划Data backup数据备份Entity relationship实体关系Machine learning 机器学习 Application design（应用程序设计）：数据库应用程序生命周期的一个阶段，包括设计用户界面以及使用和处理数据库的应用程序。
Attribute（属性）（关系模型）：属性是关系中命名的列。
Decision support systems 决策支持系统PDA（abbr. Personal Digital Assistant）个人数字助手（助理）Attribute（属性）（ER模型）：实体或关系中的一个性质。
Base table（基本表）：一个命名的表，其记录物理的存储在数据库中。
Data warehouse数据仓库Data redundancy数据冗余Discrete Math( mathematic) 离散数学Statistical Mechanics统计力学Automation Office System自动办公系统E-wallet 电子钱包Cost-Reduction降低[减少]成本 Digital Divide 数字鸿沟Private Key私钥Firewal防火墙Technical supervisor 技术主管Binary relationship（二元关系）：一个ER术语，用于描述两个实体间的关系。
商务英语复习重点.doc
商务英语复习重点一■中译英（共20分，每小题2分洪10道题）内容祁来源丁presentation,每个topic都冇涉及胚冇个别课外内容；二英译中供20分,每小题2分，共10道题）内容都来源于presentation,＜个topic都有涉及,还有个别课外内容;%1.根据文章内容选词填空（共20分,每小题2分，共10道题）给出一段文章，选择合适的单词填空.文章都出自课木，复习范围：10 页A2,11 页B1,18 页A1,28 页A1,47 页B1,50 页A2.56 页A1,63 页B1,67 页C1%1.改错（共20分,每小题2分，共10道题）两段文章，每找出一处错谋得1分，更正正确得1分•两段文章均出自课木，但不一定是和课木同样的错误•复习范围：26 页A1,27 页B1,30 页A1,31 页B1,34 页A1,82 页A2五•选词填空（共20分,每小题2分，共10道题）10个选项（都是词纟R）,10个付了，将选项填入付了•木部分题目内容为课外内容中译英复习范目1.合适的包装能确保产甜不变质以及不受到损害2.我们应为为员工未来的职业发展提供尽可能多的机会；3.精美的包装就如同一个五秒钟的广告，它能给予公司一次最后说服顾客购买产品的机会4.外部招聘能带来新鲜血液5.我们应当制作一个详细的工作职责和应聘者要求；6.公司招聘分为内部招聘和外部招聘7 •很多购买决定是一时冲动作出的；8.我们应当让员工参与决策过程9.我们处在一个越来越以顾客为主导的经济环境半屮10.我们应当为员工提供有竞争性的薪金；11 •进行市场调查能让我们得到关于产品的第一手信息12.新技术会让一些员工感觉压力大得无法承受13.我们要组织一些活动增进员工的感情，然他们有在家的感觉；14•我们能够他道顾客的需求和期望，从而升级我们的产品，完善我们的服务15.和顾客保持个人交往能让他们感觉备受重视16.我们应当为顾客提供高质量的产品和稳定的服务17.若顾客对我们的服务满意，我们就会有一•个非常稳定的顾客基础18.我们应当允许一段合理的转换期让新老技术共存；19•汽车公司就没有必要再雇用售票员，就能节省一大笔员工支出；20 .政府会因为企业违反了安全健康规则而将他们驱逐出行业21.在互联网上销售产站能让我们在24小时之内都和顾客做交易22•使用环保的交通方式能给我们的商业伙伴留下良好的印彖，因为他们会觉得我们具有社会责任感；23.入职培训包括公司背景及各项规章制度的介绍24在网上销售产品能让顾客觉得我们能跟随最新的发展，这对于公司形彖是有益的25 •我们应挑选能代表公司形象的公众人物做我们的产品代言人。
商务英语期末复习资料
商务英语复习资料题型：①阅读理解5-6篇40% ②翻译（中→英）5个*5’=25%③画图题15% ④作文：要顶格写20%一．翻译1．我们希望公司能使我们更高效的经营业务，同时也为客户带来便利。
我们也希望你们能继续向我们订购，订单直接交本公司或分公司均可。
We hope that by it we can handle our business more efficiently for the convenience of our customers. We also hope that you will continue to place orders with us direct or through our new branch.2．随函寄上本公司商品目录一册，供参考，但愿你们从中能找到所需要的东西。
Enclosed for your reference is a copy of our catalogue ,in which you may find something you need.3．如果在你方市场完成了年销售，这份独家代理协议原本可以于到期日延长一年。
Should the annual turnover have been realized in your market, the sole agent agreement would have been extended for another year upon its expiration.4．前几天，你地的一家通讯公司前来与我们洽谈业务，他们意外地告诉我们你们是有名的摩托车制造商。
We were approached by a telecom provider in your district the other day and from them we happened to know that you are a well-known motorbike manufacturer.5．由于我方已在支付方式方面做出了让步，因此，难以再顺从你方的要求，把价格降至你方所说水平。
《电子商务英语》复习资料
一、客观部分：（单项选择、多项选择、不定项选择、判断）（一）、选择部分1.In general, the major benefits of B2B are( ABCD ).A. reduce administrative costsB. expedite cycle timeC. lower search costs and time forbuyers D. decrease productivity of employees E. reduce inventory levels★考核知识点: 企业间的电子商务，参见P148附1.1.1（考核知识点解释）：总的来说，B2B的主要优点有：取代了纸质单据，节约管理成本；减低搜索成本，节约买主的时间；提高雇员处理采购和销售的效率；减少失误，提高服务质量；降低库存水平和库存成本；增加生产弹性，实现即时送货；方便大宗定制；增加合作的机会。
2.In order to keep competitive in EC, logistics industry has begun to employ the（ABD ）structureA. openingB. systematicalC. conservativeD. technicalE. close★考核知识点: 电子商务中的物流，参见P174附1.1.2（考核知识点解释）：为了保持在电子商务中的竞争力，物流业已经开始使用开放的、系统化的技术结构，为企业营造连贯的物流过程，从而实现整个供应链的无缝多点集成。
3.Brokerage models include（ABD ）A. marketplace exchangeB. content-targeted advertisingC. buy/sell fulfillmentD. bounty brokerE. information exchange★考核知识点: 网上商务模式，参见P73附1.1.3（考核知识点解释）：中介模式包括：市场交易、买卖活动、需求收集系统、拍卖中介、交易中介、奖励金中介、分销商、搜索代理、网上商场。
电子商务英语(复习)
电子商务英语(复习)1．请写出英文词组“Advertisement Online”的中文名称，并用中文解释该词组的含义。
2．下面是一封业务往来的商业信函，请用中文写出该信函的内容，并对该信函用英文进行回复，回复的主要内容是：“您所需要的价格清单已经在本信件的附件中一并发出。
”Brother Hotel Supply Co.1195 North Ave.New York2, N.Y.Gentlemen:We enclose details of our inquiry for dishes to be delivered before the first of next month.Will you please give us your prices for the quantity that we need?Yours truly参考答案：1．网络广告：在互联网页面上所做的宣传和促销商品的广告。
2．布拉泽斯旅馆用品公司北大街1195号纽约2区，纽约州先生们：今随函附上必须在下月一日以前交货的盘子询价细目。
请把我所需数量的盘子价格告诉我们好吗？你们忠实的，Gentlemen:Schedule of prices that you need as attachment has been sent enclosed with this letter.1．请写出英文词组“Customer Relationship Management”的中文名称，并用中文解释该词组的含义。
2．下面是一封业务往来的商业信函，请用中文写出该信函的内容，并对该信函用英文进行回复，回复的主要内容是：“我们将在3天内按第2602号定单发货。
”Men’s Wearing ApparelLinden AvenueMaspeth, MassGentlemen:Thank you for your samples of striped coatings recived today. Please make shipment in accordance with our Order No.2602 enclosed herewith.Yours truly参考答案：1．客户关系管理：商家利用网络信息技术，通过对顾客（客户）的追踪管理和服务，留住老客户，开发新客户的方法。
电子商务英语复习
Low price
Painless returns
WWW, Search Engine and E-mail
The World Wide Web (www), always called simply the Web, is a series of Internet software, which can realize global data sharing. The client software, also called browser, can help users log on Internet with a computer and search wanted data from other computers, conducting them and then show them on the users’ screens.
Internet
More rapidly than any other technology
Electronic Funds Transfers (EFTs)
Wire transfers（电子转账） Electronic transmissions of account exchange information
Business-to-business (B2B): e-procurement电子采购
Negotiate purchase transactions with suppliers
Business processes
Using Internet technologies to support organization selling and purchasing activities
商务英语复习资料.doc
branch office entrance feeregular pricespecial pricewarrantyhead officeexpiry date 有效期限；终止日期 wrapping 包装纸，包装材料compensate for 赔偿 net profit 净利，纯利 Trademark 商标 Patent 专利 Intellectual Property Rights 知识产权 certificate 证书，证明 infringement 侵权 patent right 专利权 Patent Office 专利局 patent certificate 专利证书 exclusive right 专有权，专营权利 breakage 破碎险 invoice 发票 invoice value 发票金额 economy class 经济舱 business class 商务舱 departure time 起飞时间 arrival time 到达时间boarding card 登机牌 return ticket 往返票 Customs Declaration Card 海关申报卡 overcome the jet leg 倒时差 get down to business 开始谈正事 warehouse 仓库 stock 库存 delivery 递送，交货 conveyor belt 传送带 press release 新闻稿 cost-effective 节约成本的 prime-time 黄金时段 short clips 宣传短片 product launch show 产品发布会 market share 市场份额 business advertising 商业广告 target audi9. refreshment 茶点 ence 目标对象 take the minutes 作会议记录 gift voucher 礼券 free trial 免费试用 tie-in promotion 搭售 raffle sales 抽奖销售 outstanding debt 未偿债务 economic outlook 经济前景purchasing power 购买力profit margin 利润率分公司 入场费 正常价格 特价 （质量）保证 总公司enquiry （或inquiry ）询价，询盘；询问 enquiry note 询价单sample 样品 sample cuttings 剪样 sample book 样品本 quotation n.行市；报价 catalogue 商品目录 illustrated catalogu 带有插图或照片的目录 brochure /pamphlet 商品小册子 indicative price 参考价格 export n ・ 出口；出口货 export v< 出口 exporter n.出口商 exportation n. 出口 order n.订单，订购；所订货物（后面一 般接介词foi •，间或接of ） duplicateorder 重复订单 fresh order 新订单initial order 首批订货 outstanding/pending order 未完成订单 trialorder 试购订单 order v> 订购specific enquiry 具体询盘，详细询盘 general enquiry一般询盘 offer... on FOBbasis 按 FOB 价格报盘discount n.折扣，贴现trade discount 同行折扣，商业折扣discount v.贴现；打折扣 make Shipment 装运，发货 book shipping space 订舱位 shipping advice 装船通知 shippinginstructions 装船须知 cover insurance 投保 consign v.运送；寄售 consignor 发货人 consignee 收货人 contract 合同Sales Confirmation 销售确认书 counter offer n./v.还盘，还价 close the deal = come to terms 成交，达成 交易 packing n ・包装 packing charges 包装费用 packinginstructions 包装要求，包装须知 export packing 出口 包装 inner packing 内包装 outer packing 外包装 shipping marks 装运标志，陵头 improper packing 包装不当 container 集装箱 shipping instructions 装运须知 multimodal transportation 多式联运 payment 支付，付款 payment in advance 预付货款 shipping documents 装船单据 D/P= Documents against Payment 付款交单 D/A= Documents against Acceptance 承兑 交单credit status 信用状况 deposit 存款；保证金 balance 余额 collection 托收 honor a draft 兑付汇票 installment 分期支付的款项 issue an L/C 开立信用证 documentary draft 跟单汇票 clean draft 光票 cover insurance 投保 average 海损 premium 保险费 underwrite 承保 underwriter 承保人 breakage 破碎险 invoice 发票 invoice value 发票金额China Import and Export CommodityInspection Bureau 中国进出口产品检验局 Certificate of Origin 原产地证明Inspection Certificate of Quality 质量检验证书Settle a claim 理赔Register a claim 索赔Insurance claim 保险索赔Inferior quality 质量较差Registered trademark 注册商标Intellectual Property Rights 知识产权Copyright 版权Patent specification 专利说明Sales Contract 销售合同Contractor订约人，承包人Abide by the contract 遵守合同Expiration of contract 合同期满Gross weight 毛重Net weight 净重Insurance policy 保险单Insurance premium 保险费Underwriter 保险商Open account赊账交易Payment on delivery 货到付款Letter of credit 信用证Commercial invoice 商业发票Payment by installation 分期付款Inner packing 内包装Outer packing 外包装Shipping advice 装船通知Bill of lading 提单Port of shipment 装运港Port of destination 目的港Partial shipment 分批装运Bargain the price 讨价还价Cut the price削减价格Favorable price 优惠价格Wholesale price 批发价格Retail price零售价格Commission 折扣Main products主要产品Terms and conditions 条款条件Consumer products 消费品European main ports 欧洲主要港口Paragraph 1Trade fair provides a place for sellers to display their goods and make them known to buyers. It is a very common means for sellers to promote their goods and for buyers to choose goods from the vast variety on offer. It's a marketplace filled with qualified buyers, joint venture partners, distributor and partners 一all in one place. It offers many advantages, such as obtaining sales leads and competitor intelligence, and learning more about industry developments and trends・ It also offers companies some chances to capture their share of the global market. 8商品交易会是为卖方提供一个展示他们商品的场所，让买方了解它们，对于卖方来说，这是促销它们商品的普遍方式。
商务英语考试资料
商务英语考试资料商务英语考试资料一、商务英语词汇考试1、概念词汇inflation（通货膨胀）、credit-card （信用卡）、depreciation （折旧）、economics（经济学）、bond（债券）、marketing（市场营销）、entrepreneurship（企业家精神）、investment（投资）、logistics （物流）、income（收入）、banking（银行业）、trade（贸易）、quality （质量）、insurance（保险）等。
2、技术词汇wholesale（批发）、retail（零售）、consumption（消费）、transaction（交易）、merchandising（商品营销）、promotion（促销）、distribution（分销）、prospect（前景）、corporation（公司）、consortium（财团）、networking（网络）、outsourcing（外包）、barter （易货贸易）、TQM（全面质量管理）、manufacture（制造）等。
二、商务英语阅读理解报纸上的一篇商务英语文章：We all know the importance of having a good relationship with our customers. But how do we go about it? One way is to have excellent customer service.The goal of customer service is to ensure that customersare satisfied with their purchase and have a positive experience when dealing with your business. This means that you should always be willing to help customers with any problems or questions they may have. Listen carefully to your customers and make sure to respond in a timely manner.Another way of having good relationships with customers is to provide quality products and services. It is important that customers feel they are getting a good value for their money. If customers feel they are not getting their money's worth, then it's likely that they won't be back.Finally, a great way to develop a strong relationship with customers is to stay in touch with them. Sending out a newsletter or emailing special offers are great ways to stay connected. You can also invite customers to special events or offer them discounts for being loyal customers.By following these simple steps, you can build a strong and lasting relationship with customers that will be beneficial for all involved.问题：1、文章的主要内容是什么？2、文章提到的第二种方式是什么？3、文章提到最后一种方式是什么？答案：1、文章的主要内容是提出了三种建立良好客户关系的方式。
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《新编电子商务英语》期终复习参考资料Unit 1 E-Business BasicsI. Questions:p.21.What is the difference between e-Commerce and e-Business?Electronic commerce, B2C, or e-Commerce refers to online sales. Electronic business or e-Business, on the other hand, refers to more than just selling online.2.What can you do by using the Internet?Collect vital business information related to your costumers and competitors;Increase awareness about your company;Streamline communication and improve customer service; .Improve productivity and reduce costs; andSell your products on line.3. What are the common ways to get started using e-Business?Make your mark on the web;Leverage email;Embrace e-procurement; andInvestigate e-Commerce.II. Exercises:p.2Translate the following into Chinese:1.When searching information on line, the user can then either start browsingthe website listed, or can narrow the results further by searching within those results for another keyword.使用者在线搜索信息时，可先开始浏览经初步搜索后罗列出的网站，也可再用一个关键词将此结果进一步搜索以缩小浏览范围。
2.Out-of-pocket costs can be reduced further by implementing a readilyupdatable website, instead of printed materials that have a short shelf-life, to relay pertinent information to your customer base.建设一个便于更新的网站来取代使用周期短暂的印刷型资料，以便将相关信息持续不断地传送给您的客房群，则成本费用可进一步减少。
3.Today’s Internet is a powerful way for business to communicate with theircustomers and clients, including e-mail, instant messaging, and developing the websites of the company.当今的互联网，包括电子邮件、即时讯息和公司网站，乃是公司同顾客和客户间强有力的联系方式。
Translate the following into English:p.21.作为一个网站，搜索引擎的最初目的是为收集和发布互联网上可用的信息提供一种搜索功能。
A search engine is a website whose primary purpose is to provide a searchfunction for gathering and reporting information available online.2.互联网使小企业能够利用过去只有大公司才能获得的信息、专门知识和资金的全球储备库。
The Internet makes it possible for small businesses to utilize the global repertory in terms of information, expertise and funds that was acquired only by large enterprises.3.通过在线采购，企业可以省时、省钱地寻找到供应商。
Purchasing online makes it possible for businesses to save time and money in seeking out suppliers.E-procurement allows businesses to seek out suppliers with less time and money.4.网上调查高效、便捷、经济，它对于提高企业效力有关不可低估的作用。
Online investigation is of high efficiency, ready accessibility, cost-effectiveness, which can never be underestimated to improve the performance of businesses.Unit 3 E-Business BasicsI. Questions:What are the six principles to guide the development of global E-commerce?They are to:a)Take a cautious approach to regulation;b)Increase global market access;c)Do not use regulations for protectionism;d)Enforce regulations domestically;e)Limit restrictions on social, cultural and political content; andTake advantage of technology.Unit 5 What is E-Marketing PlanningI. Questions:p.401.Why is e-business model so important?A business model identifies the value chain elements of the business such asinbound logistics, operation （or production）, outbound logistics, marketing, service, and support activities.2.What is a business model?A business model describes your architecture for product, service, andinformation delivery and a description of sources of revenues (revenue streams).3.What does the marketing mix refer to?It refers to product, price, place, and promotion.4.What are the business models mentioned in the text?They are: merchant model, auction model, manufacturer model, affiliate model, advertising model, informediary (information + intermediary ) model, subscription model, brokerage model, virtual communities model, and logistics model.5.What are the obstacles of planning an e-marketing plan?For starters, procrastination is a problem; busy executives put off writing a plan. Another obstacle is time. The process of developing an e-Marketing plan is time-consuming. Other issues relating to the writing process such as writer’s block and the labor-intensive circuitous nature of writing are also major barriers. Other difficulties include the challenge of identifying the right analysis, the tricky nature of developing revenue stream forecasts, and question of which expense budge to develop.6.According to the author, how to define an e-marketing plan?E-marketing plan is more centered on the marketing opportunities, threats, objectives and strategies of the Internet.II. Translate the following into Chinese:p.40-411.Any time you need to prepare a multi-page report, like an e-marketing plan,writer’s block can be a problem.无论何时你要起草一份诸如电子营销计划这样的多页报告，你都有可能遇到作者中断的问题。