Business_Report商务英语报告
商务英语报告英文范文
商务英语报告英文范文Captivating the essence of business communication, theart of crafting a compelling English report in the realm of commerce is both a science and an art. The opening lines of such a report should hook the reader, setting the tone for the insights that follow. Let's dive into the intricacies of a well-structured business English report.In the fast-paced world of commerce, where every minute counts, the ability to convey information succinctly yet effectively is paramount. A business report serves as a bridge between data and decision-making, providing a comprehensive overview of a particular subject, be it financial performance, market analysis, or operational strategies. The report must be clear, concise, and carry the weight of authority, ensuring that the reader is not only informed but also persuaded by the presented arguments.Begin with a strong executive summary that encapsulates the crux of the report, highlighting key findings and recommendations. This should be followed by an introduction that sets the context, outlining the purpose and scope of the report. The body of the report should be divided into sections that address different aspects of the subject, each with a clear heading and subheadings for easy navigation.Data should be presented in a manner that is both accessible and persuasive, utilizing graphs, charts, andtables to support the narrative. The language used should be formal and professional, avoiding jargon and ensuring thatthe report is accessible to a wide audience. Each section should flow logically into the next, building a cohesive argument that leads to the conclusion.The conclusion should succinctly summarize the key points, reiterating the main findings and reinforcing the recommendations. It should leave the reader with a clear understanding of the implications and the next steps to be taken. Finally, appendices can be included for detailed data, methodologies, or additional information that supports the report's findings.In essence, a business English report is a powerful tool that, when executed with precision and clarity, can drive strategic decisions and influence the direction of a business. It is a testament to the power of well-articulated thoughtand the importance of clear communication in the corporate world.。
商务英语unit5 Business Report
The classification of Chinese and English business report are approximate similar.
According to the written form of the report, business reports can be divided into ： simple report(简式报告) and formal report(正式报告).
1.All staff are late at least once every two weeks . 2.Ten members of staff use the subway ,two use the bus ,six traved by car ,and five travel by bicycle . 3.Traveling time varies between 20 minutes and one hour . 4.All staff experienced problems. I. All members of staff experienced delays on the subway (Circle and the First Line) due to : 1)Signal problems 2)Engineering work 3)Overcrowding 4)Poor train frequency on some lines II. Members of staff who use the bus experienced delays due to traffic jams . III. Members of staff who travel by car also experienced delays due to traffic jams and two had problem parking , particularly on Monday and Tuesdays . IV. Members of staff who travel by bicycle experienced delays due to bad weather , vehicle problems and travel jams as well. Conclusions 1.All staff using public transport are late because the subway and bus services are unreliable. 2.A minority of members of staff who travel by car experienced problems with parking . 3.The office opens at 9:00 a.m . and so staff are forced to travel during the rush hour . 4.Members of staff are not leaving sufficient time for their journeys which are extended due to delays . Recommendations 1.Members of staff should leave longer for their journeys in order to allow for delays . 2.Staff should investigate alternative routes and means of transport . 3.It is recommended that staff who travel by car and experience parking problems use the new car park in Commercial Center, which opens next week . 4.It is recommended that the Personnel Director investigates the possibility of introducing a flextime system so staff do not have to travel during the rush hour .
BUSINESSREPORT商务英语写作
BUSINESSREPORT商务英语写作商务英语写作business report――increase the department store's profit__S REPORT__ING THE __ENTSTORE’S __FOR商务英语写作business report――increase the department store's profit__ING THE __ENTSTORE’S __Prepared forJohn Smith General Manager__ department storePrepared byPeter Albert Chief advisor TWCB July 15, 2022年商务英语写作business report――increase the department store's profitMEMODATE: 07/15/2022年TO: John Smith FROM: Peter Albert__: __ING __Here is the report you requested on Jul.12, 2022年on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.Set up some convenience stores, discount stores and speciality stores as competition did.Expand foreign retail chains in some economically potent states like China and Japan.Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.商务英语写作business report――increase the department store's profitExecutive SummaryIn the past six months, the profits of Harrods department store’s f ell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell: Market Positioning is inflexible.The Foreign market didn’t develop well. Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the ProfitsSet up some convenience stores, discount stores and speciality stores as competition did.Expand foreign retail chains in some economically potent states like China and Japan.Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.商务英语写作business report――increase the department store'sprofitTable of ContentsExecutive SummaryIntroduction 1Purpose, Scope, and Challenges MethodsThe Decreasing Profits in Harrods Department Store 25% Decreasing compared with 2022年Competition’s Average Profits in 2022年2022年Major Causes of the DecreasingImpact on Harrods Department store More Funds Needed to Increasing Profits Jeopardizing the Harrods’ Brand Reputation Methods for Increasing the Profits Three Ways to Increasing the ProfitsThe Fund Needed to Carry Out the MeasuresConclusions and RecommendationsSupplementary Parts Appendix Bibliography 1 2 2 2 2 3 4 4 4 5 5 6 6 7 7 8商务英语写作business report――increase the department store's profitPart OneIntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB,as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1. Purpose, Scope, and ChallengesPurpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation.Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like. The second team designed questionnaires collecting customer’s comments on the store. The result was not as bad as we had expected. But the store should do something before it becomes a real problem.the department store has been facing tremendouschallenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visitregularly out of ten. Our store is facing increasing competitive pressure.商务英语写作business report――increase the dep artment store's profit2. MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s nu mbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1. 25% Decreasing compared with 2022年After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until recently. Last year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2022年and 2022年, there is the chart:2. Competition’s Average Profits in 2022年2022年商务英语写作business report――increase the department store'sprofit3.532.521.510.5From the table, we can see that, when Harrods department store’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3. Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:As we only focused on some high-quality products, we can’t expand market share in other aspects, our market positioning is inflexible. As economic globalization becomes strong, our foreign market should develop more deep and widely.Our strategy is good, but it didn’t pay attention to nowadays shopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.商务英语写作business report――increase the department store's profitImpact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1. More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2. Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group, 25% of them with an annual income of 100, 0000￡or more, and others annual income is about 30, 000 to 80,000￡. The high income group didn’t show any unsatisfactory to the service and product. But in the middle income group, many of them want valuefor money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.商务英语写作business report――increase the department store's profitMethods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the ProfitsTo attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others. We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.” The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.Although __ is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan. These countries owna large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.With a survey shows that: as the English population ages, oldergroups will provide opportunities for sales growth. And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion and商务英语写作bu siness report――increase the department store's profittheir competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below:Training staff 5, 0000￡Rebuild department store 12,0000￡Set up new storesExpanding foreign retail chains 8,0000￡Part SixConclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability and offset the threats.The Office has worked out three recommendations:Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service. Carry out training for the store’s staff and managers.Advertise the feature changes of the store on the local news papers.商务英语写作business report――increase the department store's profitPart SevenSupplementary PartsAppendix__NNAIRE OF THE __’GOODS AND __SThis questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question. 1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1. 2. 3. 4. 5. 6.Do you often shop at Harrods department store? 5 4 3 2 Was the shopping environment comfortable? 5 4 3 2 1 Was the staff’s attitude approachable? 5 4 3 2 1 Can you always found favorite product at there? 5 4 3 2 1 How good were the goods and service? 5 4 3 2 1 Overall, how did the store compare with the others? 5 4 3 2 17. Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount 8. In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9. If you may choose freely, would you like to shop at Harrods? a. Yesb. No商务英语写作business report――increase the department store's profitFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., Dubner, S. J. (2022年). Freakonomics: A rogue economist explores the hidden side of everything. New York: William Morrow.Lucas, Stephen E. “Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2022年. 640-47.。
Business report template商务报告英文版模板工作汇总英文版PPT范本
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Just for today I will exercise my soul in three ways. I will do somebody a good turn and not get found out: If anybody knows of it, it will not count. I will do at least two things I don‘t want to do—just for exercise. I will not show anyone that my feelings are hurt: they may be hurt, but today I will not show it.
2020
BUSINESS REPORT
POWERPOINT TEMPLATE
Your life can be enhanced, and your happiness enriched, when you choose to change your perspective.
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Nothing we can do will change it. The future is before us and dynamic.
Everything we do will affect it.
ADD YOUR TITLE
Nothing we can do will change it. The future is before us and dynamic.
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Nothing we can do will change it. The future is before us and dynamic.
商务英语写作Brief Business Report
2.1.1 Sub-heading 2.1.2 Sub-heading 2.2 Heading 2.2.1 Sub-heading 2.2.2 Sub-heading 3. CONCLUSION 4. RECOMMENDATIONS References Appendix
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2.2 Structure of a brief business report • The simplest business report :
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2.2.3 Conclusion
Conclusions The above discrepancies (不符合) clearly
indicate that my current job brief is inaccurate.
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Useful Expressions in Conclusion
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3. Statistics and Graphics
It is also advisable to use statistics as many as possible, for statistics can make your report more accurate and more convincible. Some charts and graphic are also desirable in business report, for they will make your report much more professional. With more charts and graphics, the readers of your report will be more likely to take actions as you have expected in your report.
高级商务英语写作不同类型范文
高级商务英语写作不同类型范文1. Business ReportTitle: Analysis of Market Trends in the Tech IndustryIntroduction:This report aims to analyze the current market trends in the tech industry, focusing on key areas such as consumer behavior, innovation, and competition. The analysis will provide insights into the opportunities and challenges facing tech companies and offer recommendations for strategic decision-making.Market Trends:Consumer Behavior: The tech industry is witnessing ashift in consumer behavior, with an increasing demand for smart devices, wearable technology, and digital services.This is driven by the growing reliance on technology for communication, entertainment, and productivity.Innovation: Technological innovation continues to drive the competitive landscape, with companies investing in research and development to introduce new and improved products and services. The emergence of disruptive technologies such as artificial intelligence, blockchain, and 5G networking is reshaping the industry.Competition: The tech industry is highly competitive, with established players vying for market share and startups disrupting traditional business models. This competition is fueled by the constant need to stay ahead in terms of technology, quality, and customer experience.Opportunities and Challenges:Opportunities: The shift towards digital transformation presents numerous opportunities for tech companies to tapinto new markets and expand their offerings. The rise of theInternet of Things (IoT) and cloud computing also opens up possibilities for innovation and growth.Challenges: Tech companies face challenges in terms of cybersecurity, regulatory compliance, and talent acquisition. The increasing complexity of technology also poses challenges in terms of product development and market adoption.Recommendations:To capitalize on the market trends, tech companies should focus on:- Investing in research and development to drive innovation and stay competitive- Expanding into emerging markets and diversifying product offerings- Strengthening cybersecurity measures and compliance to mitigate risksConclusion:In conclusion, the tech industry is undergoing rapid changes driven by evolving consumer behavior, technological innovation, and intense competition. By understanding these market trends and addressing the associated opportunities and challenges, tech companies can position themselves for sustainable growth and success.2. Business ProposalTitle: Proposal for Implementing a Remote Work PolicyIntroduction:This proposal outlines the benefits and strategies for implementing a remote work policy within our organization. With the increasing trend towards flexible work arrangements, it is imperative for us to adapt to the changing needs of our employees and leverage the opportunities presented by remote work.Benefits of Remote Work:1. Improved Work-Life Balance: Remote work offers employees greater flexibility in managing their personal and professional responsibilities, leading to improved overall well-being.2. Increased Productivity: Studies have shown that remote workers are often more productive due to reduced distractions and a more comfortable work environment.3. Cost Savings: Implementing a remote work policy can lead to cost savings in terms of office space, utilities, and commuting expenses.Strategies for Implementation:1. Establish Clear Guidelines: Develop a remote work policy that outlines expectations, communication protocols, and performance metrics for remote employees.2. Provide Necessary Technology: Ensure that remote employees have access to the necessary tools and technology for seamless communication and collaboration.3. Train Managers and Employees: Offer training to managers and employees on best practices for remote work, including time management, virtual collaboration, and cybersecurity.Challenges and Mitigation:Challenges of implementing a remote work policy include potential loss of team cohesion, communication barriers, and monitoring productivity. To mitigate these challenges, we will:- Foster a culture of open communication and collaboration through regular virtual meetings and team-building activities.- Implement performance metrics and accountability measures to ensure remote employees are meeting expectations.- Offer flexible scheduling options to accommodate different work styles and time zones.Conclusion:In conclusion, implementing a remote work policy can lead to numerous benefits for our organization, including improved work-life balance, increased productivity, and cost savings. By strategically addressing the challenges and leveraging the opportunities of remote work, we can create a more flexible and efficient work environment for our employees whiledriving business success.。
商务英语report简单范文
商务英语report简单范文In today's globalized business landscape, effective communication in English has become a crucial skill for professionals across various industries. The ability to articulate ideas, present information, and engage in cross-cultural negotiations is paramount for success in the modern business world. This report aims to provide a simple and straightforward template for composing a business English report, highlighting the key elements and best practices to ensure effective communication.Structure and FormattingA well-structured business report should follow a logical flow, making it easy for the reader to navigate and understand the content. The typical structure of a business report includes the following sections:1. Executive Summary: This section provides a concise overview of the report's key findings, recommendations, and conclusions. It should be written last, as it summarizes the main points of the report.2. Introduction: The introduction sets the context for the report, outlining the purpose, scope, and objectives of the study or analysis. It should provide the reader with a clear understanding of the report's focus and the rationale behind it.3. Methodology: This section explains the approach, data sources, and analytical techniques used in the report. It demonstrates the rigor and reliability of the information presented.4. Findings: This is the core of the report, where the key findings, data analysis, and relevant insights are presented. This section should be structured in a clear and logical manner, with appropriate headings and subheadings to guide the reader.5. Conclusions and Recommendations: Based on the findings, this section offers conclusions and practical recommendations to address the issues or opportunities identified in the report.6. References: If the report includes any external sources or citations, they should be properly referenced in this section, following a consistent citation style (e.g., APA, MLA, or Harvard).7. Appendices (optional): If the report includes additional supporting information, such as detailed data, charts, or glossaries, these can be included in the appendices.Language and StyleWhen writing a business English report, it is important to adopt a professional and concise tone. Avoid using overly complex language or jargon that may not be familiar to all readers. Instead, focus on clear and straightforward communication, using simple sentence structures and common vocabulary.Here are some additional tips for effective language and style in a business English report:1. Use active voice: Favor active voice over passive voice to make the writing more engaging and direct.2. Avoid redundancy: Eliminate unnecessary repetition and wordiness to keep the report concise and focused.3. Use appropriate formatting: Utilize headings, subheadings, bullet points, and other formatting techniques to enhance readability and guide the reader through the content.4. Maintain objectivity: Present the information in an impartial and factual manner, avoiding personal opinions or biases.5. Proofread and edit: Carefully review the report for any spelling,grammar, or punctuation errors before finalizing the document.Content and RelevanceThe content of a business English report should be tailored to the specific needs and interests of the target audience. Consider the following factors when determining the appropriate content:1. Audience: Understand the background, expertise, and informational needs of the report's intended readers.2. Relevance: Ensure that the report's focus and content are directly relevant to the audience's concerns or decision-making process.3. Timeliness: Provide up-to-date information and analysis that is relevant to the current business environment.4. Actionable insights: Offer practical recommendations and solutions that the audience can implement to address the issues or opportunities identified in the report.5. Visual aids: Incorporate relevant charts, graphs, or other visual elements to enhance the presentation of data and support the key findings.By adhering to these guidelines and best practices, you can create aprofessional and effective business English report that effectively communicates your message and provides valuable insights to your audience.。
BUSINESSREPORT商务英语写作
BUSINESS REPORTINCREASING THE DEPARTMENT STORE’S PROFITSFORINCREASING THE DEPARTMENT STORE’S PROFITSPrepared forJohn SmithGeneral Manager HARRODS department storePrepared byPeter AlbertChief advisorTWCBJuly 15, 2013MEMODATE: 07/15/2013TO: John SmithFROM: Peter AlbertSUBJECT: INCREASING PROFITSHere is the report you requested on Jul.12, 2013 on the department store’s profits.Your uneasiness was right. As we only focused on some high-quality products, we can’t expand market share in other aspects, then the profits fell sharply.The solutions to the problem are clear. We need to take some cares in other marketing.•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Make transition of service mode to follow the consumer demands.Thank you for giving me the opportunity to work on this assignment. If you have any questions about the report, please call me.Executive SummaryIn the past six months, the profits of Harrods department store’s fell sharply. As a result, several similar famous store groups are now heavily in debt. The report studies the cause of the fell and recommends solutions to the problems.Causes of the fellWe have found three causes relating to the fell:•Market Positioning is inflexible.•The Foreign market didn’t develop well.•Service concept was out of date.Some positions and service concepts are out of date, it’s lower customer satisfaction. We also found that a large number of staff numbers and managers lack awareness to follow with customer’s consumption concept. Harrods department store may start training their staff to keep up with modern customer’s idea.Measures to Increase the Profits•Set up some convenience stores, discount stores and speciality stores as competition did.•Expand foreign retail chains in some economically potent states like China and Japan.•Training staff. Make transition of service mode to follow the consumer demands.Estimates for Implementing the ProposalMost of the expenses of implementing the measures will be on set up new stores and expand foreign retail chains. They are estimated to be 25, 0000 pounds.Table of ContentsExecutive Summary ⅲIntroduction1Purpose, Scope, and Challenges1Methods 2The Decreasing Profits in Harrods Department Store 225% Decreasing compared with 20112Competition’s Average Profits in 2011&20132Major Causes of the Decreasing3Impact on Harrods Department store4More Funds Needed to Increasing Profits4Jeopardizing the Harrods’ Brand Reputation4Methods for Increasing the Profits5Three Ways to Increasing the Profits5The Fund Needed to Carry Out the Measures6Conclusions and Recommendations6Supplementary Parts7Appendix 7 Bibliography8Part One IntroductionIn last several months, there’s sharply profits fell showed on the financial reporting form Harrods department store. Our company, TWCB, as requested the solution by Harrods department store’s manager, we immediately looked into the matter and found three problems which may have caused the decreasing. The fiscal third quarter of this fiscal year will end in two months. We will do everything to solve the problems before customers switch and never to return.In this report, I will describe the problems we found in the department store and propose three possible measures to solve them and the estimated cost.1.Purpose, Scope, and Challenges·Purpose: the purpose of this report is to analyze what caused the problem and how can we solve it as soon as possible. The report gives the result of the investigation.·Scope: we immediately formed two teams, one of which checked the department store regularly and the other conducted a survey on customer. The first team hangs around the store for 7 days in a row and constantly does some shopping to see how the service feels like. The second team designed questionnaires collecting customer’s comments on the store.The result was not as bad as we had expected. But the store should do something before it becomes a real problem. ·Challenges: the department store has been facing tremendous challenges and pressure as the number of competitions grows at high speed each year. For instance, some customers select one store visit regularly out of ten. Our store is facing increasing competitive pressure.2.MethodsWe conducted the investigation through two methods: interviews and questionnaires. We sent out 1000 questionnaires and 800 customers responded to them. 300 customers chosen randomly from customer questionnaire’s numbers were interviewed.Part TwoThe Decreasing Profits in Harrods Department StoreIn last six months, there’s sharply profits fell showed on the financial reporting form Harrods department store. We did research on the decreasing problem.1.25% Decreasing compared with 2011After the research, we found that under the strategy of Harrods, to offer a wide choice of products and personalized service, the department store has worked well until st year, however, profits fell sharply and results for the first six months of this year have been disappointing. Then we did a comparing with this store’s profits from January to June in 2011 and 2013, there is the chart:petition’s Average Profits in 2011&2013After compared with our own store’s profits in 2011, one of our team did research on our competition’s average profitsFrom the table, we can see that, when Harrods department store’s profits decreasing sharply in this two year, the competition has grown a lot; it gives us a great competitive pressure at now and future. We need to do something to change the bad situation.3.Major Causes of the DecreasingFrom the research, we can see the major problems which caused the decreasing, and we summarized them as follows:•As we only focused on some high-quality products, we can’t expand market share in other aspects, our market positioning is inflexible.•As economic globalization becomes strong, our foreign market should develop more deep and widely.•Our strategy is good, but it didn’t pay attention to nowadays shopping fashion. Service concept was out of date.We must take concrete measures to solve all the problems.WORD资料.可编辑Part ThreeImpact on Harrods Department storeThe decreasing of the profits not only made damage to the economic interests of Harrods department store, it wills also jeopardizing the Harrods’ brand reputation and then when we need more funds to increase the profits will be very hard.1.More Funds Needed to Increasing ProfitsIndeed to increasing the department store’s profits, we should do a lot of research and work. To make a perfect solution, all the projects will spend a lot of money to get the most accurate answer. During the whole things, we will cooperate with many famous companies on investigation or doing business expanding. To make sure everything is moving on schedule and is within the budget, we will make an accurate expense, and expect to complete the project without exceeding the budget.2.Jeopardizing the Harrods’ Brand ReputationWith the result of our questionnaire, we can see that: among the 800 customers, 650 are employees and rests of them are teenagers and senior citizens. In the employees group,25% of them with an annual income of 100, 0000￡or more, and others annual income is about 30, 000 to 80,000￡. The high income group didn’t show any unsatisfactory to the service and product. But in the middle income group, many of them want value for money and to feel they have got a bargain and services which make life easier or save time, which they think Harrods can’t serve well.Part FourMethods for Increasing the ProfitsThe working team has worked out methods to increase the profits of the department store. We will depend on marketing positioning, foreign market, and training new service concept as our main approaches to our customers.Three Ways to Increasing the Profits•To attract customers we will rebuild our department store to make a place for some discount goods. And in other city area, like communities and shopping mall, we will set up some convenience stores, discount stores and speciality stores as competition did. But as the long history and special brand charm we has, our stores will be very different from others.We will develop a new message to our potential customers, that “Luxury culture also can be an Approachable culture.”The message together with pictures showing features of our new stores will be advertised in the local papers, magazines, and our new catalogs.•Although HARODDS is a successful department store in London and has many chain stores in New York and Italian, we can’t ignore the mega consumer market in some Asian countries, like China and Japan. These countries own a large consumer population, which makes them consumer markets with great potentials. So we should try to connect with those local business men to expand our foreign retail chains and develop foreign markets.•With a survey shows that: as the English population ages, older groups will provide opportunities for sales growth.And nowadays the English consumers want value for money and to feel they have got a bargain. Britain is moving from a luxury culture to a convenience culture. People want services which make life easier or save time. So the old service concept was out of date, we should do a series of trainings to improve staff’s awareness of the shopping fashion and their competence in competing in the market. The training mainly focuses on how to serve customer in a pleasant way. Then most of potential customers will switch to our stores.Part FiveThe Fund Needed to Carry Out the MeasuresThe estimated costs for the measures are summarized below: Training staff 5, 0000￡Rebuild department store& 12,0000￡Set up new storesExpanding foreign retail chains 8,0000￡Part Six Conclusions and RecommendationsAlthough problems exist, great business potential is waiting to be exploited. We have calculated that all the measures should bring an increase in profits by 23% in three months. Under a improved service concept and create a more comfortable shopping environment, Harrods can remain high in profitability andoffset the threats.The Office has worked out three recommendations:·Set up a committee (composed of store’s managers, customer representatives and government staff) to monitor the service.·Carry out training for the store’s staff and managers. ·Advertise the feature changes of the store on the local news papers.Part Seven Supplementary PartsAppendixQUESTIONNAIRE OF THE HARRODS’GOODS AND SERVICES This questionnaire is designed for Harrods department store’s problems and future improvement on its goods and services. And we’d like to collect your feedback. You do not have to write your name on them. You are asked to fill in scales and write constructive suggestions to improve it. We appreciate your time and efforts very much!Select your answers as follows: 5 is a highly positive response to a particular question. 1 is a highly negative response.Use a blue/black pen or HB pencil to mark your answers.1.Do you often shop at Harrods department store? 54 3 22.Was the shopping environment comfortable? 5 4 32 13.Was the staff’s attitude approachable?5 4 3 2 14.Can you always found favorite product at there?5 4 3 2 15.How good were the goods and service? 54 3 2 16.Overall, how did the store compare with the others?5 4 3 2 17.Which do you have more desire to buy?a. Luxury goodsb. Convenience goodsc. Luxury goods with discountd. Convenience goods with discount8.In which store would you like to buy?a. Department storesb. Discount storesc. Specialty storesd. Convenience stores9.If you may choose freely, would you like to shop at Harrods?a. Yesb. NoFor question 10-11, please write any other comments and suggestions that might be helpful and constructive. WE appreciate your time and efforts very much.10. What kind of activity you would like to join?11. Any comments to Harrods?Thanks again for your participation!BibliographyLevitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economis t explores the hidden side of everything. New York: William Morrow.Lucas, Stephen E. "Public Speaking." Encyclopedia of Rhetoric. Ed. Thomas O. Sloane. New York: Oxford University Press, 2001. 640-47.。
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How to write an abstract
先写报告主体部分，待完成后，再写摘要。 从导言（主要是报告的目的部分）、正文（选出最重要的 部分加以高度概括）、结论和建议（报告的结果）三方面 提炼出摘要的内容。 确保摘要短小精悍，简明扼要，同时富含信息，可读性强。 比如，不要笼统地说 “Conclusions are drawn and a recommendation is made”，而应该具体说明主要的结论 是什么，应当做什么、怎样去做的建议是什么。 让你的读者清楚地明白：你要讲述的是他们最想知道的内 容，最想听到的消息。 使用简洁、普通的词汇，不要使用专业术语，以便任何阅 读摘要的人都能理解报告的主旨。 对该部分多做修改，已充分达到其目的、发挥其作用。
I&D Investment Company Ltd. set up a new branch in Guangzhou and you are working in the HR Depart. Recently the Personnel manager Ms Wang discovered that many staff are not punctual for work. She asked you to submit a report to her.
Long Formal Report
Cover Letter（转送函） Cover Page（衬页） Title Page（主题页） SUMMARY Table of Contents（目录） INTRODUCTION DISCUSSION CONCLUSIONS RECOMMENDATIONS Reference or Bibliography（参考文献） APPENDIX Back Cover（底页）
毕业后你的第一份工作是在一家从事电器 行业的跨国企业市场部，该企业计划０８ 向中国华南地区扩大市场，以获取更多市 场份额．在做过充分调查分析后，你向该 公司亚太地区市场部负责人Mr. John Smith 提交了一份关于在在华扩大市场的报告．
Types of Business Reports
(1) Title
Executive Summary ---整篇报告的要点和结论做一总结概括，使读者对报告内容 有一迅速了解。 Introduction---介绍要讨论的各要点的顺序 Findings---讨论你所发现的事实 Conclusion---绍你对事实部分的看法以及你如何 来解释它们。 Recommendations---包含解决这些问题及确保这些问题在 将来能顺畅运作的切实可行的建议。 (Refer to sample 3)
P
Communic Office ations Rents with the Rest of Region
Kunming Shanghai Shenyang Xi’an
9
8
1 9 6 4
4 9 7 5
10 1 5 6
5 7
Useful Sentence Patterns
What Should be Included in the Introduction Part
背景(Background)：主要讲述是什么原因导致研 究现状的，与此研究相关的前期成果，以及当前 课题或项目研究的必要性。 目的(Purpose)：阐明当前课题或项目研究要达到 的目的、取得的成果，授权人的授权，以及授权 范围。 范围(Scope)：概括该项目的局限性。这种局限性 可能是由授权人造成的，也可能是由报告人造成 的，诸如研究成本、研究期限、研究深度、研究 因素（哪些应包括进来，哪些应摈弃掉）。
“Cover Letter”和“Letter of Transmittal”部 分。虽然两者名称不同，但内容、作用相 同，都被称作转送函。 转送函在呈送时仍然起着几个重要的作用： 注明报告人的姓名、职务，何时、受何人 授权起草该报告，以及欢迎读者对该报告 提出批评和建议等。 Refer to Sample 5
Traditional Short Formal Report
Summary （总结） Introduction（导言） Discussion（正文） Conclusion（结论） Recommendation（建议） Appendix（附录） 英语缩略语为SIDCRA。
Letter of Transmittal ∣Title Page ∣Abstract ∣Table of Contents∣ List of Figures and Tables ∣Executive Summary ∣Introduction∣ Product Description ∣Criteria∣ AnalysisEvaluation∣ Conclusions-Recommendations Glossary ∣Bibliography
Refer to the Samples1 / 2.
Formal Reports
Short Formal Business Reports Long Formal Business Reports Printed; Double space; Clean/ Tidy/Decently bound
在文体上，正式报告属于非私人的、严谨 的文体。概括而言，报告中，作者不能使 用“I”或“we”字样指代自己，只能使用第 三人称或被动语态来指代自己，如 “the writer”， “the investigator”， “it was learned”, “investigation disclosed”等等，从 而使报告显得客观、公正。
Beyond these minimal introductory elements, consider adding any of the following information that is relevant for your readers: Authorization Literature review Sources and methods Definitions of key terms
(2) Title Terms of Reference ---包括授权人，报告准备人，审核和提交日期； Procedure Findings Conclusions Recommendations (Refer to Sample 4)
Exercise
你任职的公司正考虑把业务扩大到中国。 公司总裁要求你提出设置办事处最佳场所 所在地。 你用10等份评估各地的吸应力 （10=very attractive，1=very unattractive）； 而在租金上，10等份为10=very low， 1=very high。 请研究下列数据，写出正式短篇报告：提 出设置办事处最佳场所并陈述你的理由。
结论和建议部分是报告最重要的内容。你 应该简明扼要地总结在报告主体中讨论过 的主要问题，提出其他相关建议供授权人 考虑采纳。 附录部分含以下几项内容：参考文献或书 目提要、收集信息的方式（包括问卷、调 查等）、图表、数据等。
Other Forms of Short Formal Report
Scope. Clarify the boundaries of the report, defining what will be included or excluded. Organization. Launch ( 使投入) readers by giving them a road map that previews the structure of this report
1) 2) 3) 1) 2) 3)
Introduction The purpose /aim of this report is… The report aims to… The report is based on… Findings The key findings are outlined below. It was found that… The following points summarize our key findings.
Informal Business Reports
Formal Business Reports ( Your graduation thesis/dissertation is some kind of formal report)
Informal Report
Usually in the form of personal letter or in the form of Memo. No cover page, catalogue or other special forms. Can be just one page or over pages.
Business Reports
商务报告
IMPORTANCE OF WRITING B.R.
When
you choose to work in a company in the future, whether you can write a good report or not decides the personal development of you in this company to some extent.
Introduction
Background. Describe events leading up to the problem or need. Problem or purpose. Explain the report topic and specify the problem or need that motivates the report. Significance. Tell why the topic is important. You may wish to quote experts or cite newspapers, journals, books and other secondary sources to establish the importance of the topic.