why apple is the most successfully campony in the world
介绍苹果公司英语作文
介绍苹果公司英语作文Apple Inc., a leading technology company, was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is headquartered in Cupertino, California, and is renowned for its innovative products and services.The company's journey began with the creation of the Apple I computer, which was soon followed by the Apple II. However, it was the introduction of the Macintosh in 1984 that revolutionized personal computing with its user-friendly interface and graphical user interface.Apple's product line has since expanded to include a wide range of devices, such as the iPod, iPhone, and iPad. The iPod, launched in 2001, transformed the way people listen to music with its sleek design and large storage capacity. The iPhone, released in 2007, revolutionized the smartphone industry with its touch screen interface and app ecosystem. The iPad, introduced in 2010, has become a popular choice for consumers seeking a device that is larger than a smartphone but more portable than a laptop.In addition to hardware, Apple has also made significant contributions to software. Its operating systems, such as macOS for computers and iOS for mobile devices, are known for their intuitive design and robust security features. The company also offers a suite of productivity and creativity apps, including Pages, Numbers, and Keynote, which aredesigned to work seamlessly across its devices.Apple's commitment to innovation extends beyond its products. The company has a strong focus on environmental sustainability, aiming to minimize its environmental impact through initiatives such as renewable energy usage and recycling programs.The Apple brand is also synonymous with customer experience. Its retail stores, known as Apple Stores, provide a unique shopping experience where customers can interact with products, receive technical support, and participate in educational workshops.In summary, Apple Inc. has played a pivotal role in shaping the technology landscape. With a focus on innovation, user experience, and sustainability, the company continues to push the boundaries of what is possible in the tech industry.。
乔布斯成功的原因英语演讲
乔布斯成功的原因英语演讲第一篇：乔布斯成功的原因英语演讲He is among the greatest of American innovators — brave enough to think differently, bold enough to believe he could change the world and talented enough to do it.——President Barack ObamaWe all known that steve jobs is a great man, today my topic is not about what he have achieved, but why he could achieve this great success.Of course there are many reasons for his success, and today I summarize a few of them to share with you.The first reason: He has a High ideal to change the world He wants to change the world, that’s why he started apple and he returned apple 10 years later after ousted by an internal power struggle.He is always full of passion because he is doing what he believe is great work which he can change the world by his own hands.There is an example, in 1983, Jobs want to invite the exceo of pepsi John Sculley to be the ceo of apple, however, it was rather difficult, but when jobs said this to Sculley, he finally agreed.Well, what did jobs said?? He said:” you want to sell sugar water all your lifetime or to change the world?”The second reason: Steve Jobs is a perfectionistSteve Jobs is a perfectionist, he pays an obsessive attention to detail, he will notice every very small details.For example, when apple design iphone, designers gave jobs hundreds different colors to let him choose.There are only very small differences among each color, but he was not satisfied with any of them after he had compared carefully and let designers continue to find a proper color.He is such a perfectionist that many of his employees do not understand, but it is this pursuitfor perfection that makes apple so successful.The third reason c: he can forecast industry trends“visionary”, that’s the judgement president obama made on jobs.In 1970s, steve jobshas been almost the first to see the potential that lay in the idea of selling computers to ordinary people.He always said that the apple represents the future and he also tried his best to make it come ture.Now, obviously, he made it.Therefore, whether the idea of steve jobs or his apple is always ahead of time for 2 or 3 years.The fourth reason: jobs has a very good eloquenceI believe that we were all impressed by speeches of steve jobs.He can be endless to convince investors to invest in apple, and he can also introduce the latest products of apple like a star.In a word, the eloquence of jobs also helps apple a lot.Ok, these are four reasons I summarized for the success of steve jobs and his apple.Of course there are more other reasons: create a new business modelgood at identifying opportunitiesgood at identify talented people……Well, at last, let me show you several famous saying of him: Innovation distinguishes between a leader and a follower.The only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.I would trade all of my technology for an afternoon with Socrates.We're here to put a dent in the universe.Otherwise why else even be here?第二篇：乔布斯成功的原因英语演讲He is among the greatest of American innovators — brave enough to think differently, bold enough to believe he couldchange the world and talented enough to do it.——President Barack Obama We all known that steve jobs is a great man, today my topic is not about what he have achieved, but why he could achieve this great success.Of course there are many reasons for his success, and today I summarize a few of them to share with you.The first reason: He has a High ideal to change the world He wants to change the world, that’s why he started apple and he returned apple 10 years later after ousted by an internal power struggle.He is always full of passion because he is doing what he believe is great work which he can change the world by his own hands.There is an example, in 1983, Jobs want to invite the exceo of pepsi John Sculley to be the ceo of apple, however, it was rather difficult, but when jobs said this to Sculley, he finally agreed.Well, what did jobs said?? He said:” you want to sell sugar water all your lifetime or to change the world?”The second reason: Steve Jobs is a perfectionist Steve Jobs is a perfectionist, he pays an obsessive attention to detail, he will notice every very small details.For example, when apple design iphone, designers gave jobs hundreds different colors to let him choose.There are only very small differences among each color, but he was not satisfied with any of them after he had compared carefully and let designers continue to find a proper color.He is such a perfectionist that many of his employees do not understand, but it is this pursuit for perfection that makes apple so successful.The third reason c: he can forecast industry trends “visionary”, that’s the judgement president obama made on jobs.In 1970s, steve jobs has been almost the first to see the potential that lay in the idea of selling computers to ordinary people.He always said that the apple represents the future and he also tried his best to make it come ture.Now, obviously, hemade it.Therefore, whether the idea of steve jobs or his apple is always ahead of time for 2 or 3 years.The fourth reason: jobs has a very good eloquenceI believe that we were all impressed by speeches of steve jobs.He can be endless to convince investors to invest in apple, and he can also introduce the latest products of apple like a star.In a word, the eloquence of jobs also helps apple a lot.Ok, these are four reasons I summarized for the success of steve jobs and his apple.Of course there are more other reasons: create a new business model good at identifying opportunities good at identify talented people ……Well, at last, let me show you several famous saying of him: Innovation distinguishes between a leader and a follower.The only way to do great work is to love what you do.If you haven't found it yet, keep looking.Don't settle.As with all matters of the heart, you'll know when you find it.I would trade all of my technology for an afternoon with Socrates.We're here to put a dent in the universe.Otherwise why else even be here?第三篇：英语演讲：成功是什么MyWhat is success? Definition Of Success What is success? Nowadays, in the modern society, people always identify the concept of success with having a large sum of money, achieving fame, having a great career, possessing all the things they ever wanted.And for us, success is getting high marks in exams, winning games, making new friends, and things like that.However, when we’ve gotten all the thing s above, we begin to think about the same question: Is there supposed to be more to life than all those things?In fact, success comes in different forms and definitions.Itdepends on what you’re searching for in your lives.An athlete may find success as the first to reach the goals, a musician may find success as the hottest hits, an actor may find success as the one to win awards.λBut there’s one thing I believe, the real and ultimate definition of success is to realize our ideals and dreams, which are always inside our deepest hearts.λAs far as I’m concerned, one of the most important reasons for us to chase ideals and dreams is that they are eternal while money, high positions or fame are not.In the process of realizing our dreams, we get both our body and souls tempted, meanwhile, we’re also enlightened by the most precious qualities of human-beings —love, patience, perseverance and the sense of responsibility.So this is what success really means, and this is why success really matters.I believe, everyone here has his own interpretation of success, anyway, please believe in our dreams and ideals, please believe in ourselves, we, every one of us, can lead a bright future and obtain success!λ我国成功的定义是什么成功?如今，在现代社会中，人们总是确定的概念，成功了一大笔钱，实现了名气，有一个伟大的事业，拥有所有的东西都想要的。
苹果公司为什么成功？
established Apple on April 1, 1976 .
Executive Summary
•Between 1983 and 2019 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances. Market share and stock prices decreased. In 2019, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years.
SWOcompetition – More companies may enter the market, and competitors or even Apple contractors can maneuver around patents to create similar devices. These companies undercut the price of Apple’s products.
Upgradeable – Software allows new exciting features to be brought in which take advantage of the touch screen ability. Future versions will also be hardware upgradeable.
苹果公司介绍英文课件
Apple generates significant revenue from sales of its products and services The company's revenue has been growing over the years, driven by strong demand for its products and expansion into new markets and products
Apple has a history of returning value to shareholders through divisions and share buybacks The company also uses its cash reserves to expand its operations and make strategic investments to drive future growth
CEO
Tim Cook
Senior Management Team
responsible for day to day operations and leading different divisions of the company
Divisions
including Mac, iPhone, iPad, Apple Watch, Apple TV, Software (iOS, macOS, watchOS, tvOS), Services (iCloud, iTunes, Apple Pay), and Hardware Technologies
Market performance and financial condition
苹果公司为什么成功？共29页文档
SWOT Analysis
Brand awareness – Apple is so dedicated to developing new and better products along great technological innovations like the original ones that hold a large group of loyal customers.
Executive Summary
•In January 2019, Steve Jobs, the CEO and Co-Founder of Apple Inc. reveals the long anticipated iPhone, a combination of an Internet-enabled smartphone and the iPod. In June 2019, he announces that the iPhone 3G would be released in July 2019, this newer version added support for 3G Networking and assisted GPS navigation, among other things.
Content
Executive Summery Marketing Strategy Product Strategy
Service Strategy
乔布斯再斯坦福大学演讲稿(中英文)
乔布斯斯坦福演讲稿苹果CEO乔布斯在斯坦福大学的演讲稿[中英]苹果计算机公司CEO史蒂夫·乔布斯6.14在斯坦福大学对即将毕业的大学生们进行演讲时说，从大学里辍学是他这一生做出的最为明智的一个选择，因为它逼迫他学会了创新。
乔布斯对操场上挤的满满的毕业生、校友和家长们说：“你的时间有限，所以最好别把它浪费在模仿别人这种事上。
”－－同样地，如果还在学校的话，似乎不应该去模仿退学的牛人们。
You'vegottofindwhatyoulove,'JobssaysJobs说，你必须要找到你所爱的东西。
ThisisthetextoftheCommencementaddressbySteveJobs,CEOofAppleComputerandofPixarAnimati onStudios,deliveredonJune12,2005.这是苹果公司和Pixar动画工作室的CEOSteveJobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。
Iamhonoredtobewithyoutodayatyourcommencementfromoneofthefinestuniversitiesintheworld .Inevergraduatedfromcollege.Truthbetold,thisistheclosestI'veevergottentoacollegegrad uation.TodayIwanttotellyouthreestoriesfrommylife.That'sit.Nobigdeal.Justthreestories .我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。
我从来没有从大学中毕业。
说实话,今天也许是在我的生命中离大学毕业最近的一天了。
今天我想向你们讲述我生活中的三个故事。
不是什么大不了的事情,只是三个故事而已。
苹果公司全方位介绍英文
Introduction of Apple Inc.1. Company profileApple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad (Apple calls its computers Macintoshes or Macs, and it calls its laptops MacBooks. Their popular line of mobile music players are called iPods and a smart phone they have released is called the iPhone.). Its software includes the OS X and iOS operating system; the iTunes media browser; and the iLife and iWork creativity and production suites. Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was removed from its name on January 9, 2007, as its traditional focus on personal computers shifted towards consumer electronics.As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store. It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012. The Apple market cap is larger than that of Google and Microsoft combined. As of September 24, 2011, the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices. Apple topped list of the World's Most Powerful Brands on October 2, 2012.2. Current products2.1 iPadOn January 27, 2010, Apple introduced their much-anticipated media tablet, the iPad running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version of Safari for web browsing, as well as access to the App Store, iTunes Library, iBookstore, contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced through the user's computer. AT&T was initially the sole US provider of 3G wireless access for the iPad.On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and two cameras on the front and back respectively. The iPad 2 also added support for optional 3G service provided by Verizon in addition to the existing offering by AT&T. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011.On March 7, 2012, Apple introduced the third generation iPad (dubbed "the new iPad" by Apple). The third-generation iPad added LTE service from AT&T or Verizon and an upgraded processor, the A5X. It also added the Retina display (2048 by 1536 resolution), originally implemented on the iPhone 4 and iPhone 4S. The dimensions and form factor remained relatively unchanged, with the new iPad being a fraction thicker and heavier than the previous version, and minor positioning changes.Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total App Store downloads is up to over 25 billion downloads.2.2 iPodThe current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod TouchOn October 23, 2001, Apple introduced the iPod digital music player. It has evolved to include various models targeting the wants of different users. The iPod is the market leader in portable music players by a significant margin, with more than 220 million units shipped as of September 2009[update]. Apple has partnered with Nike to offer the Nike+iPod Sports Kit enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website. Apple currently sells four variants of the iPod.•iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently available in a 2 GB model.•iPod Nano, portable media player first introduced in 2005, currently available in 8 and 16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-touch interface that replaced the traditional iPod click wheel.•iPod Classic (previously named iPod from 2001 to 2007), portable media player first introduced in 2001, currently available in a160 GB model.•iPod Touch, portable media player that runs iOS, first introduced in September 2007 after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The latest generation features theApple A4 processor, a Retina Display, and dual cameras on the front and back. The back camera allows for HD video recording at 720p.2.3 iPhoneOn October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States, Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with other countries set to follow later in the year. This was the first iPhone model to feature the Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the near future, marking the first time the iPhone was officially supported on a regional carrier's network.Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple had acquired in 2010, as well as other features, including an updated 8 megapixel camera with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its release, which made it not only the best iPhone launch in Apple's history, but the most successful launch of any mobile phone ever. On Wednesday September 12, 2012, Apple's sixth edition iPhone, the iPhone 5 was announced. It featured a bigger screen, 4G LTE connectivity, and a new Apple A6 chip among many other improvements. Apple sold two million iPhone's in the first twenty four hours of pre ordering.2.4 Apple TVAt the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridgethe sale of content from iTunes with high-definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a wired network, with one computer's iTunes library and streams from an additional four. The Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a software update was released, which allowed media to be purchased directly from the Apple TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media streaming from any iTunes library on the network along with 8 GB of flash memory to cache media downloaded. Apple with the Apple TV has added another device to its portfolio that runs on its A4 processor along with the iPad and the iPhone. The memory included in the device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued), streaming from internet video sources, including YouTube and Netflix, and media streaming from an iTunes library. Apple also reduced the price of the device to $99. A third generation of the device was introduced at an Apple event on March 7, 2012, with new features such as higher resolution (1080p) and a new user interface.3. MarketingApple aficionados wait in line around an Apple retail store in anticipation of a new product. This branch is located on Fifth Avenue in New York City, with a glass cube housing a cylindrical elevator and a spiral staircase that lead into the subterranean store.Apple' brand and brand community. Apple's brand's loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism “something that was stumbled upon”. Apple has, however, supported the continuing existence of a network of Mac User Groups in most major and many minor centers of population where Mac computers are available.Mac users would meet at the European Apple Expo and the San Francisco Macworld Conference & Expo trade shows where Apple traditionallyintroduced new products each year to the industry and public until Apple pulled out of both events. While the conferences continue, Apple does not have official representation there. Mac developers, in turn, continue to gather at the annual Apple Worldwide Developers Conference.Apple Store openings can draw crowds of thousands, with some waiting in line as much as a day before the opening or flying in from other countries for the event. The New York City Fifth Avenue “Cube” store had a line as long as half a mile; a few Mac fans took the opportunity of the setting to propose marriage. The Ginza opening in Tokyo was estimated in the thousands with a line exceeding eight city blocks.John Sculley told The Guardian newspaper in 1997: “People talk about technology, but Apple was a marketing company. It was the marketing company of the decade.”Research in 2002 by NetRatings indicates that the average Apple consumer was usually more affluent and better educated than other PC company consumers. The research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than other PC products.3.1 NameAccording to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was “fun, spirited and not intimidating”.3.2 LogosThe original logo with Isaac Newton under an apple treeThe rainbow “bitten” logo, used from late 1976 to 1998The monochrome logo, used since 1998Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.Almost immediately, though, this was replaced by Rob Janoff's “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the “bitten” logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The Apple logo was designed with a bite so that it would not be recognized as another fruit. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color.This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both the designer of the logo and the company deny that there is any homage to Turing in the design of the logo.In 1998, with the roll-out of the new iMac, Apple discontinued the rainbow theme and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation, on various products, packaging and advertising. An Aqua-themed version of the monochrome logo was used from 2001–2003, and a Glass-themed version has been used since 2003.Steve Jobs and Steve Wozniak were Beatles fans, but Apple Inc. had trademark issues with Apple Corps Ltd., a multimedia company started by The Beatles in 1967, involving their name and logo. This resulted in a series of lawsuits and tension between the two companies. These issues ended with settling of their most recent lawsuit in 2007.3.3 SlogansApple's first slogan, “Byte into an Apple”, was coined in the late 1970s. From 1997–2002, Apple used the slogan “Think Different” in advertising campaigns. Although the slogan has been retired, it is still closely associated with Apple. Apple also has slogans for specific product lines —for example, “iThink, therefore iMac” was used in 1998 to promote the iMac, and “Say hello to iPhone” has been us ed in iPhone advertisements. “Hello” was also used to introduce the original Macintosh, Newton, iMac (“hello (again)”), and iPod.3.4 AdvertisingSince the introduction of the Macintosh in 1984 with the 1984 Super Bowl commercial to the more modern 'Get a Mac' adverts, Apple has been recognized in the past for its efforts towards effective advertising andmarketing for its products, though its advertising has been criticized for the claims of some more recent campaigns, particularly 2005 Power Mac ads and iPhone ads in Britain.Apple's product commercials gained fame for launching musicians into stardom as a result of their eye-popping graphics and catchy tunes. First, the company popularized Canadian singer Feist's “1234” song in its ad campaign. Later, Apple used the song “New Soul“ by French-Israeli singer-songwriter Yael Naïm to promote the MacBook Air.The debut single shot to the top of the charts and sold hundreds of thousands of copies in a span of weeks.4. Corporate affairsDuring the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted USB, AGP, HyperTransport,Wi-Fi, and other industry standards in its computers and was in some cases a leader in the adoption of standards such as USB. FireWire is an Apple-originated standard that has seen widespread industry adoption after it was standardized as IEEE 1394.Ever since the first Apple Store opened, Apple has sold third party accessories. For instance, at one point Nikon and Canon digital cameras were sold inside the store. Adobe, one of Apple's oldest software partners, also sells its Mac-compatible software, as does Microsoft, who sells Microsoft Office for the Mac. Books from John Wiley & Sons, who publishes the For Dummies series of instructional books, are a notable exception, however. The publisher's line of books were banned from Apple Stores in 2005 because Steve Jobs disagreed with their decision to publish an unauthorized Jobs biography, iCon.After the launch of the iBookstore, Apple stopped selling physical books, both online and at the Apple Retail Stores.4.1 HeadquartersApple Inc.'s world corporate headquarters are located in the middle of Silicon Valley, at 1–6 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.Apple created subsidiaries in low-tax places such as Ireland, the Netherlands, Luxembourg and the British Virgin Islands to cut the taxes it pays around the world. According to the New York Times, Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes. Apple was a pioneer of an accounting technique known as the “Double Irish With a Dutch Sandwich,” which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.In 2006, Apple announced its intention to build a second campus on 50 acres (200,000 m2) assembled from various contiguous plots (east of N Wolfe Road between Pruneridge Avenue and Vallco Parkway). Later acquisitions increased this to 175 acres. The new campus, also in Cupertino, will be about 1 mile (1.6 km) east of the current campus. The new campus building will be designed by Norman Foster.On June 7, 2011, Steve Jobs gave a presentation to Cupertino City Council, detailing the architectural design of the new building and its environs. The new campus is planned to house up to 13,000 employees in one central four-storied circula r building (with a café for 3,000 sitting people integrated) surrounded by extensive landscape (with parking mainly underground and the rest centralized in a parking structure). There will be additional buildings such as an auditorium, R&D facilities, a fitness center and a dedicated generating plant as primary source of electricity (powered by natural gas and other more environmentally sound means).4.2 Corporate cultureApple was one of several highly successful companies founded in the 1970s that bucked the traditional notions of what a corporate culture should look like in organizational hierarchy (flat versus tall, casual versus formal attire, etc.). Other highly successful firms with similar cultural aspects from the same period include Southwest Airlines and Microsoft. Originally, the company stood in opposition to staid competitors like IBM by default, thanks to the influence of its founders; Steve Jobs often walked around the office barefoot even after Apple was a Fortune 500 company. By the time of the “1984” TV ad, this trait had become a key way the company attempted to differentiate itself from its competitors.As the company has grown and been led by a series of chief executives, each with his own idea of what Apple should be, some of its original character has arguably been lost, but Apple still has a reputation forfostering individuality and excellence that reliably draws talented people into its employ, especially after Jobs' return. To recognize the best of its employees, Apple created the Apple Fellows program, awarding individuals who made extraordinary technical or leadership contributions to personal computing while at the company. The Apple Fellowship has so far been awarded to a few individuals including Bill Atkinson, Steve Capps, Rod Holt, Alan Kay, Guy Kawasaki, Al Alcorn, Don Norman, Rich Page, and Steve Wozniak.Numerous employees of Apple have cited that projects without Jobs' involvement often take longer than projects with his involvement. Another presents the image of Jobs “wandering the hall with a flame thrower in hand, asking random people 'do you work on MobileMe?'”.At Apple, employees are specialists who are not exposed to functions outside their area of expertise. Jobs saw this as a means of having best-in-class employees in every role. For instance, Ron Johnson who was Senior Vice President of Retail Operations until November 1, 2011, was responsible for site selection, in-store service, and store layout, yet he had no control of the inventory in his stores (which is done company wide by then-COO and now CEO Tim Cook who has a background in supply-chain management). This is the opposite of General Electric's corporate culture which has created well-rounded managers.Under the leadership of Tim Cook who joined the company in 1998 and ascended to his present position as CEO, Apple has developed an extremely efficient and effective supply chain which has been ranked as the world's best for the four years 2007–2010. The company's manufacturing, procurement and logistics enables it to execute massive product launches without having to maintain large, profit-sapping inventories; Apple's profit margins have been 40 percent compared with 10–20 percent for most other hardware companies in 2011. Cook's catchphrase to describe his focus on the company's operational edge is “Nobody wants to buy sour milk”. The company previously advertised its products as being made in America up to the late 1990s, however as a result of outsourcing initiatives in the 2000s almost all of its manufacturing is now done abroad. According to a report by the New York Times, Apple insiders “believe the vast scale of overseas factories as well as the flexibility, diligence and industrial skills of foreign workers have so outpaced their American counterparts that “Made in the U.S.A.” is no longer a viable option for most App le products”.4.3 FinanceIn its fiscal year ending in September 2011, Apple Inc. hit new heights financially with $108 billion in revenues (increased significantly from $65 billion in 2010) and nearly $82 billion in cash reserves. Apple achieved these results while losing market share in certain product categories.On March 19, 2012, Apple announced plans for a $2.65 per share dividend beginning in fourth quarter of 2012, per approval by their board of directors.On August 20, 2012 Apple closed at a record share price of $665.15. With 936,596,000 outstanding shares (as of June 30, 2012), it had a market capitalization of $622.98 billion. This is the highest nominal market capitalization ever reached by a publicly traded company and surpasses a record set by Microsoft in 1999.。
成功案例 英语
成功案例英语One successful case that comes to mind is the story of Steve Jobs and the creation of Apple Inc. Jobs co-founded Apple in 1976 with Steve Wozniak and Ronald Wayne, and he served as the company's CEO until his resignation in 2011. Under his leadership, Apple went on to become one of the most successful and valuable technology companies in the world.Apple's success can be attributed to a combination of factors, including innovative products, marketing strategies, and a strong focus on design and user experience. One of the most significant successes for Apple was the launch of the iPhone in 2007. The iPhone revolutionized the smartphone industry and set a new standard for mobile devices. It introduced features such as a touchscreen interface and the App Store, which allowed users to download and install third-party applications on their phones.In addition to the iPhone, Apple has also had great success with other products, such as the iPod and the iPad. These devices have not only been popular among consumers but have also been game-changers in their respective industries. For example, the iPod completely transformed the way people listen to music, and the iPad created a new category of portable computing devices.Apart from the products, Apple's marketing strategies have also played a significant role in its success. Apple has always been known for its sleek and stylish marketing campaigns, which have helped to create a strong brand image. The company's ads are often simple but impactful, focusing on the product's features and benefits. This approach has resonated with consumers and hashelped to generate a loyal customer base.Furthermore, Apple's commitment to design and user experience has been another key factor in its success. The company has always prioritized creating products that are not only functional but also aesthetically pleasing. This attention to detail and focus on providing a seamless user experience has helped to differentiate Apple from its competitors and has contributed to its success. Overall, Apple's success can be attributed to a combination of factors, including innovative products, effective marketing strategies, and a strong emphasis on design and user experience. The company's ability to continuously adapt and reinvent itself has allowed it to stay at the forefront of the technology industry and achieve remarkable success.。
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Why Apple is the most successful company in historyEveryone knows that Apple had a great fourth quarter and that its most successful product line, the iPhone, is doing better than ever, too.But it's difficult to grasp what a mind-blowingly successful company Apple is until you take the time to gather and digest news about the company that has emerged in the past week or two.I've done it. And it has become obvious to me that Apple is not only successful, not only the most successful company in technology, not only the most successful company in the world but the most successful company in the history of companies.[ To comment on this story, visit Computerworld's Facebook page. ]Is that an extreme statement? Maybe. But let me make my case, and we'll see if you disagree.Here are the 11 ways that Apple is the most successful company in history.1. Apple is the world's most valuable companyAt the close of markets Thursday, Apple's value as determined by its stock price was $728.35 billion. That's nearly twice the market value of the world's second most valuable company, Exxon-Mobil.Some experts disagree with the market about the value of the company. Activist$1.25 trillion.from PluralSight. ]2. Apple is the world's most valuable brandSeveral organizations rank global brands on various metrics, and all the major ones rankbrand as twice as valuable as Microsoft, the world's second most valuable brand, and far more valuable than Google, the third.3. Apple makes more money than any company everApple recently reported revenue of $74.6 billion and a mind-blowing $18 billion in profits for a single quarter, which is the largest quarterly earnings of any company ever.This is astonishing especially by comparison. The big money maker is the iPhone. In an industry with dozens of major players and hundreds of minor ones, where most companies lost money, some break even and actual profits are extremely rare, Apple by itself earned 93% of all smartphone handset profits in the fourth quarter.4. Apple's cash flow problem is that it doesn't spend enoughApple reported a cash hoard of $178 billion. That's literally enough cash to buy every car company in America and still have billions left over.Most of that money is offshore (in Ireland, actually). Apple can't invest it or return it to investors without also breaking records in the paying of taxes, which Apple doesn't want to do.5. Apple has crushed (or co-opted) all rivalsApple is famous for its rivalries. Under Steve Jobs, Apple spent nearly $1 million in 1984 on a Super Bowl commercial vilifying IBM as "Big Brother."Apple's early years were consumed with direct competition with Microsoft, which in the 1990s Microsoft won.promoting Android.More recently, Apple clashed with Samsung in a war over design, patents and market share.All these conflicts have been resolved with Apple winning.Apple, which was once a fraction of the size and held a fraction of the PC market share of Microsoft, is now valued higher than both Microsoft and Google combined. Microsoft is in something of a rebirth in part because it has followed Apple's approach in mobile (touch tablets, for example, instead of pen-based tablets) and embraced iOS for Office and other products.IBM has been brought to heel as a junior partner for the IBM MobileFirst for iOS appsSamsung has now been officially crushed as a smartphone rival to Apple. The score? Apple 93, Samsung 9 (I'm talking about percentage of profits in the smartphone business.)6. Apple is building the world's coolest headquartersThe best place in the world for a tech company, of course, is Silicon Valley. But the truth is that Silicon Valley "campuses" tend to be boring, generic, non-descript "office parks." Silicon Valley is ugly.Sure, the Googleplex in Mountain View is vaguely cool, with it's life-size T-rex statue and goofy multi-colored bicycles made famous by "The Internship." The Oracle headquarters are kind of cool. Everyone wants to swim in "Lake Larry." Twitter's San Francisco offices are a delightful, post-modern confection.made extremely valuable mostly by, well, by proximity to Apple. The ugly stuff (the major road connecting the main building with a nearby boulevard, plus some parking, functional buildings and utilitarian functions like heating, cooling, power, etc.) are underground or shoved to the periphery and out of sight.The main event is the pristine doughnut of a building that, according to Steve Jobs, doesn't have a single pane of flat glass. It's all curved. (Apple built a factory in Germany to make that glass.) And the main building is surrounded by trees and grass and local habitat.The most underappreciated feature of the new campus is an underground theater where Apple will announce new products. Because it will be under company control, Apple will be able to invite journalists on a few days notice, and will be able to prevent the inevitable product leaks that come from spy shots of San Francisco's Moscone Center.7. Apple has mostly solved the phone theft problemLondon, 40% in San Francisco and 25% in New York.When is the last time a social problem like crime was cut in half by a new technology?Call it a massive success for Apple.8. Apple has mostly solved the app discovery problemApple's iOS and Google's Android dominate the smartphone market partly because they've attracted the world's mobile app developers. iOS has roughly 1.21 million apps in the App Store.Now Apple is partnering with Pinterest to re-invent app discovery with a new Pinterest feature called App Pins. The feature enables Pinterest users to pin apps to their boards like any other content, but with apps downloadable directly from Pinterest.App Pins make iOS apps much more discoverable and social.9. Apple has mostly solved the China problemThe world's most populous country is experiencing a massive explosion in home-grown smartphone brands, including Lenovo, Huawei, Xiaomi, ZTE, Oppo, Umi, Zopo and Meizu.These companies are starting to clobber foreign competitors in China. Samsung, which used to dominate the Chinese market, is getting hammered by home-grown upstarts.It's getting very hard for any non-Chinese handset maker to compete in the Chinese market.(Note that this is a controversial conclusion; some market research firms think Apple is number two in China.)10. Apple has mostly solved the wearables problemCompanies from Google to Pebble to Samsung to Sony have been trying to mainstream smartwatches without success. The most popular platform to date is Google's Android Wear, which we've recently learned has sold about 720,000 units, falling far short of the 1 million watch mark and representing only about 15% of the 4.6 million smart watchesNearly all analysts are predicting that Apple will surpass this number in the first few days or weeks of the Apple Watch's release. For example, JP Morgan says Apple will sell 26 million Apple Watches this year; Morgan Stanley says 30 million and Cantor Fitzgerald predicts 37 million.The problem Apple has solved is that Apple understands that a wearable has todoing this with a combination of touch, haptics, sound and visual elements.11. Apple's biggest business opportunity has barely startedWhile Japan, Scandinavia and Kenya have been plowing forward for years on mobile payments, backwater America has been trapped in an old-and-busted credit card hell.We've heard the predictions and promises. For years, companies like Google and others have failed to capture the public imagination with a viable mobile payments system that real people would actually use.Then along comes Apple with Apple Pay, and it appears to be winning in the U.S. market. Some two-thirds of all contactless payments are now made with Apple Pay.Apple is winning because it zeroed in on the main barrier to mainstream acceptance: convenience. Simply tapping an iPhone to an NFC reader while holding it with your thumb on the fingerprint reader is all you need to do to buy stuff with Apple Pay.This is possible only because of the unique fingerprint reader Apple uses, which other companies cannot use because Apple owns it (from their acquisition of AuthenTec).I believe Apple Pay will grow massively in the next few years to become an even bigger business for Apple than the iPhone.All of these successes add up to Apple clearly being the most successful company in history. No other company has ever made this much money, won on so many fronts or positioned itself to keep on winning.。