2018学年北师大版高中英语必修4同步课件：Unit 11 The Media 11.5

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北师大英语必修4unit 11Lesson 1PPT课堂课件(31页)

Many people cannot get the _w__a_te_r_,
__c_lo_t_h_in_g_, __h_o_u_s_in_g__, __e_le_c_t_r_ic_it_y_ or
Body
__e_d_u_c_a_ti_o_n
(Two
2) _A_I_D_S____
Problems)
_S_ex__e_d_u_c_a_t_io_n______and
Lesson 1 World News
Othis lesson, you will be able to
1. predict the news according to the picture and the title;
2. catch the main idea through skimming and get the specific information by scanning;
A.Madrid B. Moscow C. New York D. Paris
3. London has become the first city to host the event_______ .
A. once B. twice C. three times D. four times
While-reading: Read & Answer
What? Why?
Body（主体） Comments（结语或评论） Pictures（图片）
How?
post-reading: (In Pair)
Find the six elements of this news report: When? July 5, 2005
Where? Who?

北师大英语必修4unit 11Lesson 1 教学ppt课件(16张)

⑩would be held 过去将来时
⑾ had been made
过去完成时
stepⅢ Read the text again and do Ex 2 and 3.
Ex2:Choose the best answer.
(A ) How often do the G8 political leaders meet?
debt
___n_债__务___欠__款
distinction ___n_殊__荣__，__特_质_ ，区别
pub
___n__小_酒__馆__，__酒吧
publish
___v_出__版__，_发__行_
incident evidence
___n_事__件__，__事_情_ ___n_证__据__，_证__明_
一般将来时
一般将来时
④have been demanded 现在完成时
⑤can be prevented from 情态动词
⑥was being announced 过去进行时
⑦had been announced 过去完成时
⑧ is being celebrated 现在进行时
⑨ can be seen 情态动词
n申请书，应用_a_p_p_li_c_a_ti_o_n____
n申请者__ap_p_l_ic_a_n_t v_a_p_p_l_y
adj高兴的，愉快的d_e_l_ig_h_t_e_d___
n/v_d_e_li_g_h_t __
n 解释，说明___ex_p_l_a_n_a_ti_o_n__
v__e_x_p_la_in____
agenda
___n_议__程______
political ____ad_j_政__治__的___

【高中英语】2018最新北师大版必修四英语优质课件：Unit 11 The Media 11.5

The oldest and most famous The best selling ones The most important international business newspaper The first to start producing a tabloid version
6. 7. 8.
-6-
Opinions
Bring 3. industry and 4. tourists
Communication Workshop & Culture Corner
预习导引
核心归纳
一
二
三
四
8.
Suggestions
Write to the 9. the problem. 10. Take airport.
Body
Ending Signature
-2-
Communication Workshop & Culture Corner
预习导引
核心归纳
一
二
三
四
Receiver’s address
Sender’s address
Greeting
Body
Ending Signature
-3-
Communication Workshop & Culture Corner
-5-
Communication Workshop & Culture Corner
预习导引
核心归纳
一
二
三
四
三、阅读课本P30的信件,填写下面的表格
Purpose
To 1. protest new 2. airport For

北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)

Unit11 The media Lesson 3 The advertising game
I like…
advertisements
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（精品）北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（精品）
M public knowledge.
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
• There are many different kinds of
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
Paragraph 2
M• Ads are made visually attractive to
hold the attention of the public.
• Some ads have pictures that people
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
1
3
5
The advertising game
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
2
4
6
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件
北师大英语必修4unit 11 Lesson 3PPT课堂课件(21页)（ -精精品品P） PT课件

北师大版高中英语必修4课件Unit 11 The Media 11.6

Dear Editor,
Best wishes!
Yours fa之用
写作指导常用句型写作模板针对训练
Dear Miss/Mr... I am a student of...I am writing to...Something is happening...The problem needs our attention.The reason why...is that...I think we’d better...I sincerely hope you will...I do hope my suggestions will... Therefore/In conclusion... Best wishes.
单元写作指导
写作指导常用句型写作模板针对训练
如何写正式的书信本单元的写作要求是向报社写一封正式的书信投稿,此类书信多以建议信和求助信为主。通常书信围绕一个较为严肃而又普遍的社会化话题展开,比如:学校门口的交通状况,学生不吃早餐的问题, 环保问题,交友问题,甚至是学生所做的调查结果。通常这一类书信是以提出建议或寻求建议为主,一般在信的开头开门见山,点出话题;然后深入探讨;最后提出请求或建议。
Yours sincerely, ...
写作指导常用句型写作模板针对训练
请根据下列提示,给China Daily的编辑写一封信,介绍保护稀有动物的意义和必要性,并呼吁采取有效措施保护它们。
1.指出动物与人类的关系以及稀有动物存在的意义; 2.指出人类对待动物的不友好态度,并分析产生这种态度的原因; 3.希望唤起人们对动物的关爱和保护。要求: 1.内容按照所给提示适当发挥; 2.词数100左右,开头和结尾已写好,不计入总词数。

北师大英语必修4unit 11 Lesson3 PPT课堂课件(34页)

As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as ppoossssiibbllee. .
Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5
modern advertisements public advertisements top advertisements of today advertisements in the market the classic advertisement
of advertisements; ◆ understand advertisement development; ◆ discuss advertising
Just do it. 只管去做吧!
Be Cre
“Tide’s in, dirt’s out” Tide washing powder
汰渍到，污渍逃!
Unit 11 The Media
Lesson 3 The Advertising Game
( Period One )
Objectives
By the end of this lesson, you’ll be able to
◆learn new words and expressions ; ◆ know the design, the idea and the effect
北师大英语必修4unit 11 Lesson3 PPT课堂课件(34页)（精品）

北师大版高中英语必修4同步课件：Unit 11 The Media 11.1

absolutely important. Doing some research is also important in making
the right media buy.
单词注释
难句剖析
导读诱思
自主预习
合作探究
What affects the price of media buy? The price of the media buy depends on what kind of media you want to buy and how much exposure that media gets.The media buy that consists of a small ad in a local newspaper,for instance,is going to be less expensive than a 30-second television ad. Media buy is very necessary in getting your advertising and marketing message in front of the public.Media real estate isn’t cheap,so careful research and analysis of the market is important for making the right choice when we make the media buy.
单词注释
难句剖析
导读诱思
自主预习
合作探究
1.media buy 这是一个新词,译作“媒体购买”,就是在媒体上买一块广告空间。
2.media real estate 媒体房地产 3.a physical item 实物 4.charity /̍tʃærəti/ n.慈善

北师大版高中英语必修4同步课件：Unit+11+The+Media+11.4

Lesson 4 What’s in the Papers?
一二三
一、从文中找出与下列汉语相对应的英文短语
1.按照,根据 according to
2.只要,如果……的话 as long as
3.对……进行评论 comment on sth.
4.使……远离 keep sb./sth.away from
1234
考点 as long as 只要【高考典句】As long as there have been codes,people have tried to break them. 只要有密码存在,人们就试图破译它。 As long as you have struggled for your dream,you are a success. 只要你为自己的梦想奋斗过,那你就是成功者。归纳 as long as用作从属连词时,引导条件状语从句。
5.发生 take place
6.妨碍,挡路
in the way of
7.冲进 crash into
8.一车/船的…… a load of
9.旅行
make a journey
10.喜极而泣
cry with happiness
一二三
二、根据句意和括号内的汉语提示完成句子
1.He said there should be careful consideration (考虑) of
5.A spokesman
(发言人) says the Chinese
government’s attitude towards the affair is perfectly clear.
6. Sightseeing
(观光) is best done either by tour bus or by

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一
二
三
四
三、阅读课本P30的信件,填写下面的表格
Purpose
To 1. protest new 2. airport For
about the plan for a . Against •5. Ruin the town. ,jobs •Cause air and noise 6. pollution . . •7. Affect our health,houses and schools.
1
2
3
4
5
6
(1)ahead adv. 往前,向前;在前 He was walking ahead towards the stream. 他大步向前走向小溪。 I didn’t want to be the first to speak,so I pushed the others ahead. 我不想先说,所以我把其他人推到前面。 He had to give his attention to the road ahead. 他不得不注意前面的路。归纳: ahead虽是副词,但可以用作定语,修饰名词时置于被修饰的名词之后。
6. 7. 8.
The Times
The Telegrapl Times
10.
The Independent
1
2
3
4
5
6
1.However,the government is planning to go ahead with the building next year. 尽管如此,政府仍在打算明年继续建设这座建筑物(机场)。考点 go ahead with 开始做,着手干 Father gave us the permission to go ahead with our traveling plan. 父亲让我们着手制订旅行计划。 Go ahead with your plan;we’ll support you. 着手实施你的计划吧,我们会支持你的。
Opinions
Bring 3. industry and 4. tourists
一
二
三
四
8.
Suggestions
Write to the 9. the problem. 10. Take airport.
government
about
actions to stop this
一
二
三
四
四、阅读Culture Corner的文章,完成下面的表格 British Newspapers
Greeting
Body
Ending
Signature
一
二
三
四
二、根据句意及汉语意思填写单词(短语),使句意完整正确 editor 1.Letters to the (编辑) must carry the writer’s full name,address and telephone number,although the information is not necessary for publication. 2.Despite the general agreement among scientists on its possible huge impact(影响) on traditional moral values,some countries still go ahead with (开始做) the research and development of its related techniques. 3.With some fine-tuning,a device like the e-nose could one day be used in greenhouses to quickly spot harmful (有害的) bugs,the researchers say. 4.I’m working to remember names better. Yours (你的) is right on the tip of my tongue.
Tabloid 1. Newspapers
3. The best selling ones 4. More serious than the above 5. two
The Sun The Mirror
The Daily Mail
一
二
三
四
2. Quality Newspapers
The oldest and most famous The best selling ones The most important international business newspaper The first to start producing a tabloid version
一
二
三
四
5.Schools across China are expected to hire 50,000 college graduates this year as short-term teachers,almost three times the unemployment number hired last year,to help reduce (失业) pressure. 6.You cannot really declare any practice “sustainable” until you have done a complete life-cycle analysis of its environmental (环境的) costs. protection 7.Make sure you have most (保护) on the windward side.If you make a fire,do so downwind of your shelter.
Communication Workshop & Culture Corner
一
二
三
四
一、阅读下面两封信,指出哪封是非正式的信件,哪封是正式的书信,并指出右框中各小框对应的分别是什么
Date
Greeting
Body
Ending Signature
一
二
三
四 Sender’s address
Receiver’s address