电子商务英语第二单元
《跨境电子商务英语》教学课件(共8单元)Unit 2
Warming-up Activities
Conversation
B: Quite reasonable. What products are you going to sell? A: The bags and shoes. To be specific, men’s, women’s and teenager’s dress, shoes, sneakers and sandals. B: It’s great. As far as I am concerned, what you have to do next is setting up your online store on a platform. A: I’ve heard some e-commerce platforms, but I am not familiar with them. B: Then you need to do a survey about these platforms to compare their advantages and disadvantages. A: That’s right. That’s what I should do.
New Words and Phrases
8. distributor /dɪ'strɪbjətə(r)/ n. 经销商；分销商 9. branch /bra:ntʃ/ n. 分公司；分支；分部 10. brainchild /'breɪntʃaɪld/ n. 发明；新构想 11. franchise /'fræntʃaɪz/ n. 特许；（公司授予的）特许经 销权 12. straightforward /ˌstreɪt'fɔ:wəd/ adj. 简单的；易懂的 13. submit /səb'mɪt/ v. 提交 14. approval /ə'pru:vl/ n. 批准；同意
电子商务英语教学课件Unit 2 Enterprise and E-commerce
Google Is Adding Major Libraries to Its Database
Analysis of sentences
划线部分为定语从句，修饰前面的 publishers，whose为关系词， are of interest 有趣的 enough to 足以…… in large quantifies 大量地
与基于互联网的电子商务相比，电子数据交换（EDI）标 准化程度更低，成本也更高，通常使用XML（可扩展标记 语言）来允许买方和卖方在线沟通。
本句中， 划线部分是一个 非限定性定语从句， 修饰 “Internet based eBusiness”， 对其进行进 一步补充说明。
How Business-to-Business Works
Google Is Adding Major Libraries to Its Database
Analysis of sentences
The Amazon and Google programs work by restricting the access of users to only a few pages of a copyrighted book during each search， offering enough to help them decide whether the book meets their requirements enough to justify ordering the print version.
How Business-to-Business Works
Some notes
economy of scale 因经营规模扩大而得到的经济节约 fixed pricing固定价格 work on 从事于， 致力于 back-end system 后端系统 B2B 企业对企业电子商务 EDI (Electronic Data Interchange) 电子数据交换 XML (eXtensible Markup Language) 可扩展标识语言
《电子商务英语》教学课件—Unit 2
进口商
代表, 表示, 象征 宣传的,推销的 一致的, 兼容的 假定, 设想
软件 双重的, 成双的 市场营销
竞争者, 对手 动机, 动力 事实上, 有效地
Sample Dialogue 1 Purchasing a Computer
• Alex: Can I help you? • Customer: Yes, I would like to buy a computer. • Alex: Would you like to purchase _a__d_e_s_k_t_o_p_o_r__a_n_o_t_e_b_o_o_k____? • Customer: A notebook. _W__h_i_c_h_b_r_a_n_d__d_o__y_o_u_s_e_l_l ____? • Alex: We have a lot of brands here, so you can pick what you like.
Learning Objectives
In this unit, you’ll ➢ learn to understand and talk about product promotion. ➢ learn to convince people in workplace communication. ➢ learn how to build an online store. ➢ learn how to write a product description.
with 120G hard disk and 2 GB RAM. It's 6,500 Yuan. Would you like to purchase it now? • Customer: Is there _a_n_y__d_i_s_c_o_u_n_t_o_n__th_i_s_l_a_p_t_o_p_____? • Alex: Sorry, it's already very cheap. Hmm, __le_t_'s__m_a_k_e__it__6_0_0_0_Y_u_a_n____ if you buy it now. We'll also include a laptop bag and a mouse for you. • Customer: Thanks. _H_o_w__l_o_n_g_i_s_t_h_i_s_u_n_d_e_r__w_a_r_ra_n__ty__? • Alex: One year. The maintenance store location and _t_e_le_p_h_o_n_e__n_u_m__b_e_rs are on the warranty card. • Customer: Alright, I'll take this one.
跨境电子商务英语Unit 2 Main Cross-Border E-Commerce Platforms
Unit 2 Main Cross-Border E-Commerce Platforms
Speaking
A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Listening
Listen to the following sentences and fill in the blanks.
Unit 2 Main Cross-Border E-Commerce Platforms
Listening Listen to the following sentences and fill in the blanks.
Unit 2 Main Cross-Border E-Commerce Platforms
(1)be located in 位于……
(2)a wide range of 范围广泛的……
(3)such as 比如；诸如
(4)set up 建立；创建
(5)market share 市场份额
(6)be commited to 致力于
跨境电子 商务英语
Unit 2
Main Cross-Border E-Commerce Platforms
Unit 2 Main Cross-Border E-Commerce Platforms
Unit Objectives:
➢ Learn how to introduce cross-border e-commerce platforms. ➢ Learn how to express the pros and cons of cross-border ecommerce platforms. ➢ Learn how to choose a suitable cross-border e-commerce platform based on personal needs.
00888电子商务英语课文Unit2
00888电子商务英语课文Unit2Unit 2 Planning an E-businessText A Elements of a Good Business Plan一个好的商业计划要素Business plans will vary from company reflecting their different needs. For example,an established business looking at adding an online componentwill be able to focus on integration between the physical store and the online store. A pure player –a business operating solely on the internet-will use its business plans to demonstrate its market analysis and seek funding. Regardless of use, good business plans generally consist of an executive summary, a market analysis, a description of the company and its management, a marketing and sales strategy, and a description of products and services offered. If necessary, business plans can include funding requests and necessary financial information.商业计划将不同的公司反映他们不同的需求。
跨境电子商务英语--02--答案2.2
Part 2.2 eBay PlatformWarming-up ActivitiesListening参考答案及译文：1.revenue译文：得益于其成熟的非广告运营模式，它在收入多元化的基础上享有广告定价优势。
2.facilitates译文：易贝是一家拍卖行，该公司只是促进第三方买卖双方之间的商品销售。
3.generate译文：由于易贝需要卖家在其网站上列出产品来创造收入，该公司比亚马逊更注重卖家。
4.consider译文：虽然在易贝上销售有很多优势，但仍有一些缺点需要考虑。
5.delivery译文：乐天将主要精力放在了物流运输网络上，去年推出了“One Delivery”计划。
New Core VocabulariesTask1 Translate the following sentences into English, using the expressions in Brackets.参考答案1.Take the goods back to your retailer who will refund you the purchase price.2.We need to promote an open exchange of ideas and information.Task2 Match the English words in the left column with the English explanation in the right column.参考答案1.plastic 2.fabricTask3 Translate the following sentences into English, using the expressions in Brackets.参考答案You can get a $1000 cash advance for your trip from the financial department.Exercises1. Complete the following sentences by translating the Chinese given in the brackets into English.参考答案1. by reducing the price by 5%.译文：让我们各让一步，价格降低5%。
跨境电子商务英语Unit 2 Main Cross-Border E-Commerce Platforms
KEY WORDS AND
EXPRESSION
1
• What are you going to... • It is so tiring to... • Why don’t you... • Be used to doig sth. • A broad variety of... • That sounds good. • buy something for sb. • I can’t help doing sth.
Unit 2 Main Cross-Border E-Commerce Platforms
Speaking
A and B are classmates. They are discussing about their shopping on “Black Friday”. Please try to role play the following dialogue, especially pay attention to the underlined parts.
To set up one's payments account, a valid U.S. bank account should be provided. 想要建立个人的支付账户，必须提供一个有效的美国银行户头。
Unit 2 Main Cross-Border E-Commerce Platforms
Reading
Amazon and eBay .
Unit 2 Main Cross-Border E-Commerce Platforms
Words and Expressions：
• locate /ləʊ'keɪt/ v. 位于 • operate /ˈɒpəreɪt/ v. 经营；运转 • found /ˈfaʊnd/ v. 建立；创办 • list /lɪst/ v. 列出；列举 • NASDAQ /ˈnæzdæk/ n. (美国)全国
电子商务英语Unit Two
5. What are the major challenges of B2C E-commerce?
The so-called conversion rate for B2C E-commerce sites is still fairly low. Some ways to boost your conversion rate include improving navigation, simplifying checkout process, and sending out E-mails with special offers.
7. Do I need a privacy policy for my B2C initiative?
Yes. Once you establish a privacy policy, though, make sure you follow it, or you’ll be putting your company at risk for lawsuits and bad press.
ห้องสมุดไป่ตู้
6. With so many sites out there, how can you build a strong relationship with customers?
Focus
on personalization. Create an easy-to-use customer service application. Focus on making your site easy to use.
Unit Two
Text A Text B
能力分析训练
Text A
While the term E-commerce refers to all online transactions, B2C stands for “business-to-consumer” and applies to any business or organization that sells its products or services to consumers over the Internet for them to use.