电子商务英语00888unit2

Elements of a Good Business Plan一个好的商业计划要素Business plans will vary from company reflecting their different needs.For example,an established business looking at adding an online componentwill be able to focus on integration between the physical store and the online store.A pure player–a business operating solely on the internet-will use its business plans to demonstrate its market analysis and seek funding.Regardless of use,good business plans generally consist of an executive summary,a market analysis,a description of the company and its management,a marketing and sales strategy,and a description of products and services offered.If necessary,business plans can include funding requests and necessary financial information.商业计划将不同的公司反映他们不同的需求。

例如，一个既定的业务，增加一个在线组件，将能够专注于实体店和网上商店之间的整合。

一个纯粹的球员，一个企业在互联网上的经营将使用它的业务计划，以证明其市场分析和寻求资金。

不管用的，良好的商业计划一般包括执行摘要，一个市场分析，一个描述公司及其管理，一个营销和销售策略，和描述的产品和服务提供。

如果需要，企业计划可以包括资金需求和必要的财务信息。

Executive summary执行概要Although it appears first,you should write the summary last.Once the entire e-business plan has been worked through,it will be easier to write a concise summary.An executive summary normally consists of the following:虽然第一次出现，你应该写上总结。

一旦整个电子商务计划被通过，它将更容易写一个简明的总结。

执行摘要通常包括以下内容：1)Mission statement1）使命陈述2)Date business began or will begin2）业务开始日期或将开始3)Description of facilities3）说明4)Products and services rendered 4）提供的产品和服务5)Names of founders and functions 5）创始人和职能的名称6)Number of employees6）雇员人数7)Summary of company growth 7）公司发展综述8)Location of business8）经营地点9)Banking relationships and current investors 9）银行业关系及目前的投资者10)Summary of management’s future plans10）管理层未来计划的总结Market Analysis市场分析1)What is the likelihood that your products will sell online? Not all products will sell well over the internet.By understanding the buying habits and preferences of your target market before you jump online, you can make your plan stay focused.1）你的产品将在网上销售的可能性是什么？并非所有的产品都能在互联网上畅销。

通过了解你的目标市场的购买习惯和喜好，在你上网前，你可以让你的计划停留集中。

2)Are there potential sales channel conflicts that you need to be concerned with?Businesses that distribute their products through retail stores may find their associates sensitive to the fact that they are going to be bypassed through direct sales online.2）是否有潜在的销售渠道冲突，你需要关注？通过零售商店分销他们的产品的企业可能会发现他们的同事对他们在网上直销的事实，他们的联系是敏感的。

3)How will your online store differ from others?Will you focus on a niche market?Many people believe that one of the keys to success on the internet is coming up with a business plan that targets a very specific market rather than a broad market.Big businesses who attempt to cover the whole market often leave gaps that can be exploited. By specializing on a particular market,you may have a better chance of success.3）你的网上商店如何与别人不同？你会专注于利基市场吗？许多人认为，互联网上成功的关键之一是提出一个针对特定市场而不是广泛市场的商业计划。

试图覆盖整个市场的大企业往往会留下一个可以利用的缺口。

通过专门的市场，你可能会有更好的机会。

Company description公司简介This area of your e-business plan includes a look at how your physical store and online store fit together.It is important that you set up your online business so that it aligns with your physical business-bricks &mortar-from accounting,inventory,and pricing perspective.By integrating, you use a business–proven system already in place and ensure consistency in customer service and accounting.Integration will prevent you from selling products that are on longer in stock or at prices that have changed.这方面的电子商务计划包括一个看你的实体店和网上商店如何配合在一起。

重要的是，你要建立你的在线业务，使它与你的实体业务的砖和砂浆从会计，库存和定价的角度看。

通过整合，您可以使用一个业务系统，已经到位，确保客户服务和会计的一致性。

整合会阻止你在股票或价格改变的产品上销售的产品。

Organization and management组织与管理Included under this heading are organizational structure and management profiles.Establishing clear and specific roles in a business ensures nothing is overlooked or unnecessarilyduplicated.For example,when the orders are placed,a business must be prepared to package and ship the products.It is important to evaluate he skills your organization has available to it and update them when panies should be prepared to outsource in areas they cannot adequately address.In e-business, small businesses often outsource the development of their website,the hosting of their website,and the maintenance of their rger companies are increasingly outsourcing order fulfillment processes to third parties.包括在这一标题下的组织结构和管理概况。

在一个企业中建立明确的和特定的角色，确保没有被忽视或不必要的重复。

例如，当订单被放置，一个企业必须准备包装和船舶的产品。

重要的是要评估你的组织的技能，你可以在必要时更新他们。

公司应该准备在他们不能充分解决的领域外包。

在电子商务中，小企业往往外包他们的网站，他们的网站，并维护他们的网站的发展。

较大的公司正在越来越多地将订单履行过程外包给第三方。

Market and sales strategies市场和销售策略E-business plans identify strategies for promoting websites and products.They can also be used to identify retention strategies to ensure customers return.Since there is no single right way to approach a marketing strategy,several ways to market your online store will be suggested in unit9.电子商务计划确定促进网站和产品的策略。