电子商务英语教程--Unit(3)
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《电子商务英语》教学课件—Unit 3
seller/exporter
buyer/importer
Germany
China
Warm-up Questions:
2. How can a buyer find out about manufacturers and their goods?
Some possible ways to find out about manufacturers and their goods:
B. embroidery D. business class F. booth H. fare J. cash
Vocabulary
1. clerk 4. discount
2. cash
3. garments
5. economy class
6. booth
7. credit card
8. catalogue
Learning Objectives
In this unit, you’ll ➢ learn to make the airline reservation by phone. ➢ learn to negotiate in a trade fair. ➢ learn the basic processes in international business. ➢ learn how to write an offer and a counter-offer.
√
Book the ticket beforehand in the busy season
√
Making Air Ticket Reservation
• What information should you give the reservation clerk or travel agent when making airline reservation?
商务英语课程课件Unit3
tips and decide which are DOS and which are DON’TS.
WHEN YOU ANSWER THE PHONE IN THE OFFICE …
Pick it up after the first ring or second ring Pick it up after three or more rings Immediately ask who is calling and what they want Say your company name and/or department Just say “hello?” Have a pencil and paper ready so that you can take notes Try to sound friendly and helpful Speak quickly so that the call is soon over Speak clearly and slowly
2. Discuss the following questions
1) Which telephone tips you have listed are important? Why? 2) Which of the tips do you already follow when making or receiving a phone call? 3) What do you think are the differences between business calls and personal calls? 4) Do you agree that establishing a positive telephone image is very important for a company? Why?
WHEN YOU ANSWER THE PHONE IN THE OFFICE …
Pick it up after the first ring or second ring Pick it up after three or more rings Immediately ask who is calling and what they want Say your company name and/or department Just say “hello?” Have a pencil and paper ready so that you can take notes Try to sound friendly and helpful Speak quickly so that the call is soon over Speak clearly and slowly
2. Discuss the following questions
1) Which telephone tips you have listed are important? Why? 2) Which of the tips do you already follow when making or receiving a phone call? 3) What do you think are the differences between business calls and personal calls? 4) Do you agree that establishing a positive telephone image is very important for a company? Why?
电子商务英语3
Electronic Commerce
Prentice Hall 2006
7
Internet Marketing and Electronic Retailing
– – – – – – –
Characteristics of Successful E-Tailing
High brand recognition A guarantee provided by highly reliable or well-known vendors Digitized format Relatively inexpensive items Frequently purchased items Commodities with standard specifications Well-known packaged items that cannot be opened even in a traditional store
Electronic Commerce
Prentice Hall 2006
10
E-Retailing Business Models
Direct Sales by Manufacturers
– – Sellers can understand their markets better because of the direct connection to consumers Consumers gain greater information about the products through their direct connection to the manufacturers
Retailing conducted online, over the Internet
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
电子商务英语3
Lesson Three
1. Commonly-used Closing Sentences 常用的结束语句
在书信正文的末尾，常常表达盼回信、表祝愿和 代问或嘱笔问候等意思，这种意思可以用句子表示， 也可以用短语表示。用句子表示时，末尾用“.”； 用短语表示时，末尾用“，”。
(1) 表达盼回信的句子或短语 I hope to hear from you soon. Hoping to hear from you soon, Awaiting your early reply, Your kind early reply will be appreciated.
Lesson Three
据追踪网络犯罪的咨询人员提供的 信息，经济环境的恶化、网络空间上 流动财富的日益增多，以及网络犯罪 相对容易，造成每年数十亿，至少也 有数百万美元从全球各个企业中被技 术娴熟的窃贼和普通员工窃走。 句子中 Spurred by… 引起一个分词 短语做状语，表示原因。
Lesson Three
Lesson Three Sentence Explanations
Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes, technically skilled thieves and rank-and-file employees are stealing millions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime.
外研社新时代职业英语_电子商务英语_使用手册_Unit3
新时代职业英语专业篇电子商务英语使用手册外语教学与研究出版社北京Unit 3 Consumer PsychologySTART WITH E-COMMERCEWhich of the following factors will you typically consider when purchasing a product? Choose the top three.Omitted.JOURNEY WITH E-COMMERCEPractical ReadingTranslation如何吸引顾客——护肤品网店使用手册Alby主营护肤品，是我国各年龄段女性消费者中最受欢迎的网店之一。
Alby 的口号是“为生活带来自然之美”，共推出了60多个类别的护肤品。
以下是Alby 成功吸引消费者的技巧。
技巧一：合理定价在确定产品价格时，了解消费者的支付能力至关重要。
我们将女性消费者分为3组，即A组（20岁左右女性）、B组（25~40岁女性）和C组（40岁以上女性）。
其中，A组女性多为学生，无稳定收入来源，希望购买价格低廉的护肤品。
B组女性普遍已步入职场，其购物需求为中等价位产品。
C组女性的产品价格相对较高。
此外，我们还对不同类型产品设置了不同价格。
比如，卸妆产品、洁面产品和爽肤水属于易耗品，价格均低于50元。
技巧二：产品研发在开发产品方面，我们首先进行网上调查，收集消费者的需求数据。
这有助于我们确定研发方向。
然后，我们将新样品随机发送给1000名消费者，收集使用心得和意见。
此外，我们还在产品中添加最新和最有效的成分，如视黄醇、胜肽和维生素C，满足消费者在抗衰老和美白方面的需求。
通过这种方式，我们保证了市场地位。
技巧三：用心包装产品包装是展示品牌设计和风格的有效途径。
在包装中，我们选择环保材料，邀请知名设计师完成多种精美设计。
在宣传方面，我们还与流行歌手、演员和不同的时尚品牌合作，共同设计限量版包装。
在传统节日期间，各种各样的特色包装也会上市销售。
商务英语写作教程 Unit 3
The Board and I would like to offer our sincere congratulations. We are especially pleased to have filled the role internally after an extensive search including external candidates. This is a thoroughly deserved promotion and a testament to the hard work and professionalism you have demonstrated in your latest role.
3.1 Notices
2. 编排方面 编排要整洁清晰，使之一目了然。因此在编排上往往对通知的内容 进行按序号或分点罗列。试比较以下两句话： 无罗列： We will give you advice on loans, insurance and sales of your existing property. 有罗列： We will give you advice on: ➢ loans ➢ insurance ➢ sales of your existing property 另外，自然段或信息段之间要空行，并在整篇通知外加一个方框， 以提高整体性。
3.1 Notices
2.Shevon公司人力资源部发布通知，将于6月19日（本周五）下午3 点在305室召开全体员工大会，要求所有职员参加，如果无法出席， 必须向部门负责人请假。请根据所给信息写一份英文通知。
3.2 Memos
Lead-in
作为非正式的商务文件，备忘录（memorandum，简写为memo）是机构、 公司等组织内部联系工作、交流信息和处理业务时使用的一种简便交流方式， 其主要功能包括确认电话交谈或会面的内容、为主管与员工之间的交流提供 更便捷的渠道等。
3.1 Notices
2. 编排方面 编排要整洁清晰，使之一目了然。因此在编排上往往对通知的内容 进行按序号或分点罗列。试比较以下两句话： 无罗列： We will give you advice on loans, insurance and sales of your existing property. 有罗列： We will give you advice on: ➢ loans ➢ insurance ➢ sales of your existing property 另外，自然段或信息段之间要空行，并在整篇通知外加一个方框， 以提高整体性。
3.1 Notices
2.Shevon公司人力资源部发布通知，将于6月19日（本周五）下午3 点在305室召开全体员工大会，要求所有职员参加，如果无法出席， 必须向部门负责人请假。请根据所给信息写一份英文通知。
3.2 Memos
Lead-in
作为非正式的商务文件，备忘录（memorandum，简写为memo）是机构、 公司等组织内部联系工作、交流信息和处理业务时使用的一种简便交流方式， 其主要功能包括确认电话交谈或会面的内容、为主管与员工之间的交流提供 更便捷的渠道等。
《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description
Warming-up
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.