商务泛读 unit 2
unit 2 泛读.ppt
3. The villager’s life was turned upside down but Nasir and his family were as happy and pleased as before.
(contrast)
(Para. 4) … but still the citizens of the village were not happey.
Part III: (Paras. 7 – 12): The task of developing critical societies is a Herculean one.
Para. 7: topic sentence and background information.
Paras. 8 -- 10: There are many barriers to critical thought. -- Para. 8: human egocentricity, sociocentricity, self-delusion, narrowmindedness -- Para. 9: fear, human insecurity, human habits, bureaucracy -- Para. 10: Then for us who are teaching, student resistance to critical thinking is an obstacle.
… Nasir and his family were happy and pleased.
4. The village became the same as it was before, thanks to Nasir’s wish.
• The children could not wait anymore …
新编商务英语精读2unit
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
泛读教程册Unit2 Culture Shock
Language Point
In time within or before a fixed time及时
*A stitch in time saves nine．及时处理，事半功倍。 *You can rest assured that we‘ll finish the work in
time．你放心吧，我们一定按时完成任务。 eventually; in the end ; after a while ; in the future不久；最终；将来 *You'll get used to the weather in Nanjing in time． 你迟早会适应南京的气候的。 *If you keep on trying, you will succeed in time．只 要你继续努力，你迟早会成功
The unions bargained (with management) for a shorter working week. 工会为缩短工作周而（与资方）讨价还价.
Language Point
surprise (idm 习语) take sb/sth by surprise attack, capture, etc sb/sth unexpectedly or without warning 出其不意或毫无 预示而攻击﹑ 捕获...某人[某事物]: The town was well defended so there was little chance of taking it by surprise. 该城防守严密, 万难袭占.
Language Point
Words for describing something that you need all your skill, knowledge etc to do challenging /demanding /be a challenge /testing /taxing/exacting The new recruits had to get used to a demanding schedule of training and study. I chose to study English because I thought it would be a challenge. First we lost our business, then our house - it was a testing time for both of us . Film-editing is a difficult and exacting job
泛读教程第一册Unit2ppt
△depressed by the loss of his job 由于失去了工作而情绪 低落；
△looked downcast after his defeat; 失败后垂头丧气； △a card welcomed by the downhearted patient. 受到心
情忧郁的病人欢送的卡片
• Hostility n. Synonym——enmity • The state of being hostile 敌对状态或敌意
Para 6: some suggestions. • Paraphrase: Disappointments are simply a fact of life. • You are bound to be disappointed sometimes. You
have to accept them and treat them with a positive attitude.
EXERCISES • Reading Comprehension
• Word Match
• 1.slang 2.exaggerate 3.cope with
• Cloze
SECTION C • 1.C 2.B 3.B 4.D
谢谢！
• [中国]一位老媪牵着她的孙子回家。她的脚是裹足 的，让她的行走颇为不便，而且还时常疼痛。裹足
[Thailand]A "katoey." Half of his face is made up to look like a woman, while the other half is male. [泰国]人妖，半张脸化装成女性，另外半张那么为男性。
新视野大学英语(第二版)泛读教程2_Unit2_课文翻译
Unit 2PASSAGE AIs Education Still an Important Part of Youth Athletics? Education is an important part of youth athletics in the US. Young kids, cooped up in class, long for the relative freedom of the football field, the basketball court, the baseball diamond. They long to kick and throw things, and the fields of organized play offer a place in which to act out these impulses. Kids are basically encouraged, after all, to beat each other up on the football field. Yet for all the chaos, adult guidance and supervision are never far off, and time spent on the athletic fields is meant to be productive. Coaches seek to give lessons in teamwork, self-sacrifice, competition, winning, and losing. Teachers at least want their pupils worn out so that they’ll sit still in reading class.教育是美国青少年体育的一个重要部分。
被局限于教室内的孩子们，是很向往自由空间的，像足球场，篮球场，和棒球场。
商务英语阅读(专业篇) unit 2
Reading Practice
Text A
Marketing and Marketing Concept
Reading Practice
Text A
Marketing, a vital part of any business undertaking, is a group of activities designed to facilitate and expedite exchanges. Marketing activities ensure that the products consumers want to purchase are available at a price they are willing to pay and that consumers know that the product is available. These activities occur in a dynamic environment-that is, an environment of constantly changing laws, regulations, social pressures and opinions, economic conditions, and technological advances.
英语泛读2第三版翻译期末复习
Unit1 The Shadowland of DreamsSander打磨机Ordeal严酷考验cherish :keep fondly in mind 充满感情地怀有longing :earnest desire渴望prospect :chances of future success 前途superintendent :manager（大楼的）管理人manual :operated by hand 手工操作的siren塞壬(原指希腊神话中半人半鸟的女海妖,她以美妙歌声吸引水手并使船只触礁沉没)汽笛；诱人的，用手段引人随从自己的意见sacrifice牺牲Gobble up急切的抓住；消耗a freelance writer自由撰稿人Coast Guard 美国海岸警卫队down-home: reminiscent故乡；田园生活的stay the course持续到底Unit2 Critical Thinkingdysfunctional功能障碍的wherewithal资金herculean力大无比的egocentricity自我中心goo粘性物brittle脆弱的abdomen腹部arouse启发；〈古〉照耀inspire sb on a subject 使某人明白某问题Ascend上升；追溯/Descend：下来来源于+from起源于+on袭击+to把身份降至Unit 3 Recyclingmonotonous (mono- 单+tone调+-ous的)单调的;令人厌倦的Insignificant无意义的aid：insignificant talk废话insignificant person小人物costume 服装Scrap废料Sewage污水enrage [常用于被动式] 使人愤怒aid：be enraged at by sb's conduct因某人的行为而极为愤怒be enraged with sb.对某人勃然大怒Unit7 numbers and omensenculturation文化浸润auspicious 吉祥的ominous不吉的exclaim 惊叫antiquity古老initiation ceremony成人仪式Unit 8 Getting Enough Sleep? Dream Ondeprive剥夺lapse [læps] n. 丧失, 失效eyelid [‘ailid] n. 眼睑, 眼皮pupil [‗pju:pəl] n. 瞳孔mortgage抵押coin [kɔin] v. 创造array [ə‘rei] n. 展示biochemical [baiəu‘kemikəl] 生物化学的timepiece [‘taimpi:s] n. 时钟arousal [ə‘rauzəl] n. 觉醒fatigue [fə‘ti:ɡ] n. 疲劳precise [pri‘sais] 精确的regulate [‘reɡjuleit] vt.控制wane [wein] 减少alarming [ə‘lɑ:miŋ] 扰乱人心的vivacious [vi‗veiʃəs] 活泼的play-off n. 最后决赛strobe light n. 闪光灯go to great lengths to do sth竭尽全力Be / become cross with (对…)生气doze [dəuz] 打瞌睡doze off 打瞌睡Unit 9 Invented Wordsab-, 表示“相反，变坏，离去”等abnormal 反常的abuse 滥用bi-表示“两个，两”biweekly双周刊bilingual双语种的biannual一年两次的by-表示“在旁边，副的”byproduct副产品byroad辅路byway小道bypass旁路；忽略bywork副业co-表示“共同”，通常放在元音词根前Cooperation合作Coexist共存Coincide一致，符合，巧合Coordinate协调Correlate 关联，使相关fore-表示“前面，预先”forefather前人，祖先Forearm前臂forecast预报，预测foreshadow 预示，暗示Unit10 Nuclear Energyutility 工具；机构contaminant污染物millennia数千年algorithm演算tsunami海啸Unit 1requite =reward 报酬prospect=chances of future success 前景station=working岗位on the side=as a secondary occupation 副业;背地里well up=rise like water涌上aid: well off=rich/well built(健身)+person/well done(烤熟)+meat veteran=experienced老练的wilted=less than fresh枯萎的limelight=full daylight聚光灯，注目的中心exhilarating=delighting and exciting令人兴奋的corrode=rust腐蚀aid: rusty surface(锈蚀表面)/ rusty skill(生涩的技艺)/corrupt（灵魂的腐蚀=腐败）/salt of earth(…的精华)/worth one’s salt(称职)Unit2ethics=the study of moral issues伦理学：道德规范assess=evaluate评估overlapping=covering in part相互重叠aid：overcast(多云)/to go over board on sth(对…极端)/overcome（克服）/to take an overdoes(服药过量)/overdue(过期)+change（期待已久的改变）conceive=conceptualize设想;怀孕aid: conceive a child（从无到有，怀上一个孩子）/contend with（应付某人）/concept(概念)transcend=go beyond超越aid：transfusion(输血)/transplant[嫁接]/transvestite[异装癖] undermine=weaken逐渐削弱sanction=approve处罚；支持；批准orchestrate=coordinate使协调结合；精心安排encompass=include包括；完成intensify=increase强化aid: languid=weary无精打采的disparate=separate不同的tacit心照不宣的gaunt憔悴的aid：plump丰满的/chubby脸圆/obese肥胖legal=lawful合法的alacrity敏捷do sth with alacritybrief=short简洁的blame=censure责备incessant=ceaseless无休止的Unit3divert=sidetrack使转向aid：divert+ traffic/plane/resource/attentionstack=pile堆积aid：stack of +sthimpact=influences影响insulate=protect隔离casual=chance偶然的aid: off chance=hard机会不大demolition=destruction毁坏fad=fashion时尚discard=throw away丢弃garbage=trash垃圾viability=practicability可行性consistently=regularly有规律的hold down=restrain抑制Unit7chew out=shout out训斥take shape=come to be formed形成be held at bay=be kept away远离ascribe=attribute to归因于wary of=cautious of小心翼翼的stray from=wander away from偏离meticulous=careful小心谨慎的incline to=attract by趋向look-upon=regard注视assign=deliver分派implies=explain说明；暗示obsessed with=preoccupied with迷恋；全神贯注于homophone=a word pronounced like another word but with a different meaning or spelling同音异义词sprinkled=scattered撒…于…Unit8consequence=result结果prone to=likely to suffer易于tap=press逼迫；压perspective=view远景synchronize=cause…to occur at the same time同时发生sufficiently=adequately足够地apathetic=indifferent无动于衷的mortality=death rate死亡率impair=weaken削弱optimally=best possibly最佳的aptly=rightly适当地aid: be apt to (倾向于做)Unit9imitative=reproducing closely模仿地aid: to do an imitation of sb(模仿某人) pasteurized=purified净化astronaut=one engaged in space flight宇航员antibiotic=antibacterial抗生素linguist=those study the science of language语言学家chortle=gleeful chuckle哈哈大笑knockdown=overwhelming击倒Unit10generate=produce产生unleash=set free解开束缚equilibrium=balance平衡scaled-up=enlarged比例增大meter=measure测量dogged=ruined衰落；顽固的aid：go to the dogs 衰落liability=indebtedness亏欠saturated=wet浸透的adherent=believer拥护者repository=depository储藏室reversal=wavering逆转。
泛读英语第四册unit2课文及翻译
The Population Surprise（出人意料的人口变化）Text 1The Population Surpriseby Max SingerWill the world's population keep increasing as commonly believed? What are the factors that account for its change? Please read the following article and make out its viewpoints.Fifty years from now the world's population will be declining, with no end in sight. Unless people's values change greatly, several centuries from now there could be fewer people living in the entire world than in the United States today. The big surprise of the past twenty years is that in not one country did fertility stop falling when it reached the replacement rate －2.1 children per woman. In Italy, for example, the rate has fallen to 1.2. In Western Europe as a whole and in Japan it is down to 1.5. The evidence now indicates that within fifty years or so world population will peak at about eight billion before starting a fairly rapid decline.Because in the past two centuries world population has increased from one billion to nearly six billion, many people still fear that it will keep “exploding” until there are too many people for the earth to support. But that is like fearing that your baby will grow to 1 000 pounds because its weight doubles three times in its first seven years. World population was growing by two percent a year in the 1960s; the rate is now down to one percent a year, and if the patterns of the past century don't change radically, it will head into negative numbers. This view is coming to be widely accepted among population experts, even as the public continues to focus on the threat of uncontrolled population growth.As long ago as September of 1974 Scientific American published a special issue on population that described what demographers1 had begun calling the “demographic transition” from traditional high rates of birth and death to the low ones of modernsociety. The experts believed that birth and death rates would be more or less equal in the future, as they had been in the past, keeping total population stable after a level of 10-12 billion people was reached during the transition.Developments over the past twenty years show that the experts were right in thinking that population won't keep going up forever. They were wrong in thinking that after it stops going up, it will stay level. The experts' assumption that population would stabilize because birth rates would stop falling once they matched the new low death rates has not been borne out by experience. Evidence from more than fifty countries demonstrates what should be unsurprising: in a modern society the death rate doesn't determine the birth rate. If in the long run birth rates worldwide do not conveniently match death rates, then population must either rise or fall, depending on whether birth or death rates are higher. Which can we expect?The rapid increase in population during the past two centuries has been the result of lower death rates, which have produced an increase in worldwide life expectancy2 from about thirty to about sixty-two. (Since the maximum －if we do not change fundamental human physiology －is about eighty-five, the world has already gone three fifths as far as it can in increasing life expectancy.) For a while the result was a young population with more mothers in each generation, and fewer deaths than births. But even during this population explosion the average number of children born to each woman －the fertility rate －has been falling in modernizing societies. The prediction that world population will soon begin to decline is based on almost universal human behavior. In the United States fertility has been falling for 200 years (except for the blip of the Baby Boom3), but partly because of immigration it has stayed only slightly below replacement level for twenty-five years.Obviously, if for many generations the birth rate averages fewer than 2.1 children per woman, population must eventually stop growing. Recently the United Nations Population Division estimated that 44 percent of the world's people live in countries where the fertility rate has already fallen below the replacement rate, and fertility is falling fast almost everywhere else. In Sweden and Italy fertility has been belowreplacement level for so long that the population has become old enough to have more deaths than births. Declines in fertility will eventually increase the average age in the world, and will cause a decline in world population forty to fifty years from now. Because in a modern society the death rate and the fertility rate are largely independent of each other, world population need not be stable. World population can be stable only if fertility rates around the world average out to 2.1 children per woman. But why should they average 2.1, rather than 2.4, or 1.8, or some other number? If there is nothing to keep each country exactly at 2.1, then there is nothing to ensure that the overall average will be exactly 2.1.The point is that the number of children born depends on families' choices about how many children they want to raise. And when a family is deciding whether to have another child, it is usually thinking about things other than the national or the world population. Who would know or care if world population were to drop from, say, 5.85 billion to 5.81 billion? Population change is too slow and remote for people to feel in their lives －even if the total population were to double or halve in only a century. Whether world population is increasing or decreasing doesn't necessarily affect the decisions that determine whether it will increase or decrease in the future. As the systems people would say, there is no feedback loop.What does affect fertility is modernity. In almost every country where people have moved from traditional ways of life to modern ones, they are choosing to have too few children to replace themselves. This is true in Western and in Eastern countries, in Catholic and in secular societies. And it is true in the richest parts of the richest countries. The only exceptions seem to be some small religious communities. We can't be sure what will happen in Muslim countries4, because few of them have become modern yet, but so far it looks as if their fertility rates will respond to modernity as others' have.Nobody can say whether world population will ever dwindle to very low numbers; that depends on what values people hold in the future. After the approaching peak, as long as people continue to prefer saving effort and money by having fewer children, populationwill continue to decline. (This does not imply that the decision to have fewer children is selfish; it may, for example, be motivated by a desire to do more for each child.) Some people may have values significantly different from those of the rest of the world, and therefore different fertility rates. If such people live in a particular country or population group, their values can produce marked changes in the size of that country or group, even as world population changes only slowly. For example, the U.S. population, because of immigration and a fertility rate that is only slightly below replacement level, is likely to grow from 4.5 percent of the world today to 10 percent of a smaller world over the next two or three centuries. Much bigger changes in share are possible for smaller groups if they can maintain their difference from the average for a long period of time. (To illustrate: Korea's population could grow from one percent of the world to 10 percent in a single lifetime if it were to increase by two percent a year while the rest of the world population declined by one percent a year.)World population won't stop declining until human values change. But human values may well change －values, not biological imperatives, are the unfathomable variable in population predictions. It is quite possible that in a century or two or three, when just about the whole world is at least as modern as Western Europe is today, people will start to value children more highly than they do now in modern societies. If they do, and fertility rates start to climb, fertility is no more likely to stop climbing at an average rate of 2.1 children per woman than it was to stop falling at 2.1 on the way down.In only the past twenty years or so world fertility has dropped by 1.5 births per woman. Such a degree of change, were it to occur again, would be enough to turn a long-term increase in world population of one percent a year into a long-term decrease of one percent a year. Presumably fertility could someday increase just as quickly as it has declined in recent decades, although such a rapid change will be less likely once the world has completed the transition to modernity. If fertility rises only to 2.8, just 33 percent over the replacement rate, world population will eventually grow by one percent a year again －doubling in seventy years and multiplying by twenty in only three centuries.The decline in fertility that began in some countries, including the United States, in the past century is taking a long time to reduce world population because when it started, fertility was very much higher than replacement level. In addition, because a preference for fewer children is associated with modern societies, in which high living standards make time valuable and children financially unproductive and expensive to care for and educate, the trend toward lower fertility couldn't spread throughout the world until economic development had spread. But once the whole world has become modern, with fertility everywhere in the neighborhood of replacement level, new social values might spread worldwide in a few decades. Fashions in families might keep changing, so that world fertility bounced above and below replacement rate. If each bounce took only a few decades or generations, world population would stay within a reasonable narrow range －although probably with a long-term trend in one direction or the other.The values that influence decisions about having children seem, however, to change slowly and to be very widespread. If the average fertility rate were to take a long time to move from well below to well above replacement rate and back again, trends in world population could go a long way before they reversed themselves. The result would be big swings in world population －perhaps down to one or two billion and then up to 20 to 40 billion.Whether population swings are short and narrow or long and wide, the average level of world population after several cycles will probably have either an upward or a downward trend overall. Just as averaging across the globe need not result in exactly 2.1 children per woman, averaging across the centuries need not result in zero growth rather than a slowly increasing or slowly decreasing world population. But the long-term trend is less important than the effects of the peaks and troughs5 . The troughs could be so low that human beings become fewer than they were in ancient times. The peaks might cause harm from some kinds of shortages.One implication is that not even very large losses from disease or war can affect the world population in the long run nearly as much as changes in human values do. What we have learned from the dramatic changes of the past few centuries is that regardless ofthe size of the world population at any time, people's personal decisions about how many children they want can make the world population go anywhere －to zero or to 100 billion or more.(1916words)课文一出人意料的人口变化马克斯·辛格世界人口会象人们通常认为的那样持续增长吗？造成人口变化的因素是什么？请阅读下面的文章，并弄清其观点。
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Text B
Words and expressions: 1. Special words or terms 2. Nameplate 3. Ears 4. Motto 5. Headline 6. Subhead 7. Straight news 8. Feature news
9. follow-up news 10. Illustrated with picture 11. Caption 12. Lead paragraph 13. Column 14. Index 15. Entertainment section 16. Reviews 17. Business section 18. Stock market reports 19. know-how 20. Circulation of newspaper
Unit 2
objectives
To enable students to know the relation between marketing and people. To enable students to know the definition and the sense of “marketing” To enable students to know about the newspaper and its function. To practice reading for gist and specific information Time Allotment: 4 periods
Part B fast reading
Questions: 1. What does the sentence “And yet, they say, it might have been someone from the block --- …“ imply (Line 3, paragraph 1)? 2. Who was Izzy Fettner? a. a landlord of the building b. a superintendent of the building c. a doorkeeper of the building d. an employee of the building’s master
Key for reference
1. 我们也看见许多的商业部门为人们提供服务 – 一些好处和满足，让人们美化容貌， 增强体魄， 一些好处和满足，让人们美化容貌， 增强体魄， 生活安逸舒适、宁静安详。 生活安逸舒适、宁静安详。 2. 营销最为明显的场所， 或许莫过于电影院，在 营销最为明显的场所， 或许莫过于电影院， 只要人们一进门， 此， 只要人们一进门， 爆米花的香味便扑面而来 充耳而闻。 ，充耳而闻。 如果你驾车回城，就会看到一个新的洗车店，上 如果你驾车回城，就会看到一个新的洗车店， 面挂着巨幅广告“本店今日盛大开张 一律半价” 本店今日盛大开张， 面挂着巨幅广告 本店今日盛大开张，一律半价 ， 而许多车则排着长龙来享受此项特价优惠活动 。 营销是一个以产生能够满足个人或集体需求的交 易活动为目的的过程， 易活动为目的的过程， 此过程包括营销理念的计 划与实施，定价，促销，以及商品、构思和服务 划与实施，定价，促销，以及商品、 的递送。 的递送。
Key for reference
1.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. (Line 6, Para. 15) 2. Distribution is the total process of moving, handling and storing goods on the way from producers to consumers. Marketing is much broader.
3. What does the word “leads” in the last paragraph mean? a. directions b. guides c. clues d. conductors
Passage 2
Question: Are a customer and a consumer the same person?
3. Drive back to town and you may see a new car-wash business, with a huge sign, “Grand Opening Today – Half Price”, and many cars lined up to take advantage of the bargain. (Line 3, Para.12) 4. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. (Line 6, Para. 15)
Text A
Questions: 1. What’s “marketing”? 2. What are the differences between “marketing” and “distribution”? 3. In what ways do services vary from products? 4. Why do we say marketing is activities you cannot buy (line 4, Para10)? 5. Why do we say marketing is people (line 5, Para10)?
Text Analysis
Translation: 1. We also see many businesses that offer services – benefits or satisfactions that improve the personal appearance, health, comfort, or peace of mind of their users. (Line 3, Para. 1) 2. Marketing occurs most obviously, perhaps, at the movie theatre where patrons are greeted with the sight, sound and the aroma of freshly popped corn as they pass into the theatre. (line las intangible and perishable. B. They vary in quality. C. They cannot be separated from the organization or person giving the service. 4. Marketing involves many special activities. Among them are marketing research, product planning, advertising, and selling. These activities are not the service that you can buy. 5. Marketing starts with people. Marketing businesses find out what customers want and work to supply those goods and services. Besides, people are involved in marketing in many ways, the people help to put the goods and services into customers’ hands.