实用商务英语听说第二册Unit 15 Customer satisfaction[精]

合集下载

商务英语听说_Unit_15_Price_Negotiation_丁莉维

商务英语听说_Unit_15_Price_Negotiation_丁莉维

商务英语听说_Unit_15_Price_Negotiation_丁莉维绍兴市中等专业学校教案Unit 15 Price Negotiation(议价)(丁莉维)一、Teaching aims and tasks(教学目标和任务):Teaching Aims/ Objectives(语言知识目标): make an offer; to make a counter-offer;to negotiate the price of a product; totalk about commission and discounts.让学生能够掌握有关报盘,还盘,磋商价格,谈论贸易和折扣等专业知识并基本运用。

Goalsfor Language skills(语言技能目标):Listen skills(听): Understand what said on the tape and finish some relative exercises.能听懂录音材料,并完成相应的多种形式的练习。

Speaking skills(说):Grasp the words, rules, and ways of price negotiation by learning from teachers. Meanwhile, Students can make up a dialogueaccording to the information given.能通过专业知识的讲授,基本掌握价格切磋的专业术语、原则和套路,并能就提供的话题,在同学间展开讨论,同时模拟砍价情境,锻炼英语口语能力,表达流畅。

Reading skills(读):Understand the professional words and letters, and use them freely.通过学习,能读懂普通的外贸信件,理解相关的专业术语,并灵活使用。

Writing skills(写): Can write a letter to a trading company asking for price deduction, and express correctly.根据所学知识,能写好一封外贸谈价格的信件,没有语法错误,用词专业。

商务英语听说(第二版)参考答案u...

商务英语听说(第二版)参考答案u...

商务英语听说(第⼆版)参考答案u...商务英语听说(第⼆版)参考答案unit1-to-test-I--the-keys-o f--listening-practiceUnit1. Welcome and farewell.Part A. intensive listeningPhonetics: A B A D CDictation:1.Flight AF 463 to Paris is now boarding at Gate number 7.2.This is the final call for flight No. AZ 963 to Rome.3.I’d like to make a reservation for a flight to Boston on Nov. 28th.4.Do you have a single room available tomorrow night?5.I’m looking forward to our future cooperation.6.I’ll need an economy ticket with an open return.7.I’d like to have my laundry by 9 o’clock tomorrow morning.8.Thank you for all your help during our stay here in China.Part B. Extensive listeningDialogues: B C B B D1.W: do you have anything particular to declare?M: No. I don’t think so. I haven’t got anything dutiable with me.Q: where does the conversation most probably take place?2. M: will you attend the Fair in Tianjin in two days?W: No. I’m leaving Tianjin for Shanghai tomorrow morning for a 3-day meeting, and will visit Guangzhou afterwards. Q: where is the man going tomorrow?3.W: your flight will be departing from Gate 18. the boarding time is 8:45 andyour flight leaves at 9:15, have a nice journey!M: thank you very much.Q: what time does the man’s flight depart?4.M: did you enjoy your flight?W: Not really, I was a little airsick when the plane experienced a few bumps.Q: how does the woman like her flight?5.W: room reservation, good afternoon.M: I’d like to book a double room for Tuesday next week.Q: what’s the probable relationship between the two speakers? Conversation:Meeting a foreign businessman at the airportMr. Wang: excuse me, sir, but are you Mr. Stone from New York?Mr. Stone: Yes, I am Michael Stone, the sales manager of ABC Import & Export Company, Ltd.Mr. Wang: I am Wang Qiang from Eastern Electronics Company. I’ve come to meet you, Mr. Stone.Mr. Stone: how are you, Mr. Wang? Thank you for coming to the airport to meet me.Mr. Wang: it’s my pleasure. How many people are there in your party?Mr. Stone: only two. This is Miss White, my assistant.Mr. Wang: nice to meet you, Miss White.Miss. White: nice to meet you too, Mr. Wang.Mr. Stone: I’m sorry to have kept you waiting for long, but the flight was delayed30 minutes. If it weren’t for the heavy fog, we would have been here by2:00 pm.Mr. Wang: never mind. I was stuck in traffic, too.Mr. Stone: where are we heading now?Mr. Wang: I guess you must be very tired after the long trip, so it is best if we go to your hotel to check in first. If you don’t mind, we’d like to accommodate you at Sheraton Hotel.Mr. Stone: terrific! That’s very considerate of you.(on the way)Mr. Stone: how far is it to the hotel?Mr. Wang: about 45 minutes. Is this your first time here in Tianjin, Mr. Stone? Mr. Stone: yes. We’ve never been here before. Mr. Wang: so you might as well have a look at the city along the way. And we’ll show you around the city after our business. Mr. Stone: that would be great! Thank you very much.Section A: B C B D APart C. Listening & Speaking IntegrationConversation: Bon VoyageWang: it’s a shame that you can not stay in Beijing for a few more days, Mr. Knox!Knox: Yes, I’d like to, very much indeed. But I have to rush home and preside over the committee meeting. Anyhow, I really enjoyed every minute of my stay here, your warm reception, as well as your working enthusiasm have left me a deep and vivid impression and helped make my trip a productive one.Wang: it’s very kind of you to say so. Through beautiful negotiation we finally have all the disputes solved and the contract signed. I’m sure our initial transaction will pave the way for further cooperation between our two companies. We’ve been brought closer to each other by this transaction.It’s essential for us, or for a country, to strengthen economic contact with the outside world, isn’t it?Knox: I quite agree with you. In the long run, it makes sense for a nation to specialize in certain activities, producing the goods in which it has the most advantages and exchanging them for those in which it does not have the advantages. Wang: you seem to be an economist, Mr. Knox!Knox: you are to blame for it, Wang. If you hadn’t started this talk about a country’s…well, let’s drop this topic. Economist or not, I hope business between us will prosper. Then we’ll have more opportunities to meet each other. To tell you the truth, I find it very hard to say goodbye. I shall be missing you, Wang.Wang: me too, I shall be looking forward to your visit again.Knox: next time I come, I shall see more of the city. And I’ve got to try Beijing Roast Duck again, very impressive. But listen, are they announcing my flight? I’m afraid I have to board the plane now.Wang: Bon Voyage, Mr. Knox!Knox: Good-bye. Let’s keep in contact.Wang: Good-bye and take care.Section A: F F T T TUnit 2. Companies and Occupations.Part A. intensive listeningPhonetics: B A D C ADictation:1.Our market share in China has increased by 6%, accounting for 15%.2.How many sections come under the Production Department?3.We have 70330employees world-wide and sales of $19806 million.4.The world wide company has operations in more than 100 countries.5.Secretaries who receive visitors are called receptionists.6.Business hours usually start at 9 am. And finish at 5 pm., Monday to Friday.7.Most of our work consists of looking after the taxation and financial affairs.8.In the United States alone we have a turnover of over $1 billion annually. Part B. Extensive listeningDialogues: D A D C B1.M: I’ve got a job offer in P&J Chemicals. Do you think I should take it?W: well, I’m not quite familiar with it. You’d better do some research on the internet.Q: what does the woman think of P&J Chemicals?2.W: I’d appreciate your professional opinion. Do you think that I should suethe company?M: not really. I think that we can settle this out of court.Q: what is the probable relationship between the two speakers?3.M: should I come for an interview?W: I’ll let you know in two weeks when I hear from the Personnel Department.Q: when should the man come for an interview?4.W: may I have a look around your company?M: sure, I’ll show you. This way please. The canteen is on the ground floor, the Personnel Department and the Sales are on the second floor. And you’ll find our biggest department on the third floor, which is the Production Department.Q: on which floor is the Sales Department?5. M: Good morning. I’m John Green from General Sales Company. I have anappointment with Mr. Smith of the Purchasing Department at tenW: Good morning. Mr. Smith’s office is on the third floor. You can take the lift around the corner.Q: which department does the woman work at?Conversation:McDonald’sTom: Where are we having lunch today?Mary: Since we are visiting another client at 1:30, I guess we’ll just grab sth at McDonald’s. what do you think?Tom: that’s pk with me. We don’t need to bother finding a place to eat, because you can find McDonal d’s everywhere. Bur do you know the history ofthe big M?Mary: not really, you seem to be an expert on that. Tell me some. Did a person named McDonald start it?Tom: yes, actually brothers Richard and Maurice McDonald opened their first restaurant in California in 1940.Mary: it has many restaurants around the world now.Tom: quite right. It’s one of the two most recognized and powerful brands in the world. The other is Coca Cola, the only soft drink supplier to McDonal d’s today. McDonal d’s operates over 32000 restaurants in 119 countries worldwide, employing more than 1.5 million people. It is growing with an average of 396 new restaurants to the system annually in the past five years.This means a new McDonal d’s will open somewhere in the world every single day.Mary: incredible! I wonder how much they make!Tom: sales across all of its company-owned and franchised restaurants totaled $56.9 billion in 2009. its revenues were of $22.7 billion and the netprofit amounts to $4.3 billion.Mary: very good business. Do you know when we had the first McDonal d’s in Beijing?Tom: if I’m not wrong. It was 1992. the date , yes, April 23. but actually McDonal d’s very first appearance in China was in Shenzhen on October 8, 1990.Mary: you seem to know everything! Did you work there?Tom: No, I just came across an article in the newspaper the other day!Part C. Listening & Speaking IntegrationConversation: a job interviewInterviewer: thank you for coming to see us, Emily. Have a seat please. Now, I’dlike to start by checking a few details with you.Emily: OKInterviewer: your resume says you worked in ABC Electronics, when did you join it?Emily: five years ago. It is a large international company, which provided a trainee program for people from university and, well that was my first job, trainee marketing manager.Interviewer: what exactly did you do?Emily: well, the program lasted 18 months. During that time I worked in different departments—in personnel, purchasing, marketing and such things. O also went out with the sales representatives to visit customers. Interviewer: did you enjoy it? Emily: yes, I did. I didn’t really know what I wanted to do when I left university, so it was god to see what the different departments did. I was really practical.Interviewer: it sounds interesting.Emily: yes, it was. But it was very badly paid. I did the same work as other people. I think a lot of the trainees feel they are a cheap source of labor. Interviewer: how long did you stay there?Emily: till the end of the trainee program. And then I saw a job vacancy in the marketing department of GM, and I applied for a job there. That’s whereI work now.Interviewer: but why do you want to leave now?Emily: I want sth more challenging. And I want a job closer to home, too. Interviewer: all right, and what career development are you looking for in our company?Unit 3. products and salesPart A. intensive listeningPhonetics: A B D C CDictation:1.we will allow you another 2% discount for its new product.2.the pants are available in four different colors and three sizes.3.our machine is of better quality though the price is a little higher.4.there is a close relationship between building a reputation and establishinggoodwill./doc/1c3915655.htmlpared with competing products, ours is smaller and lighter.6.we have a wide selection of shirts that will appeal to all ages.7.our company relies on quick sales and low profits.8.the sales reached a peak of 850 million in 2006, before falling to under 600million in 2008.Part B. Extensive listeningDialogues: A B D A C1.W: Do you think we should put an ad in the newspaper for the new product?M: by all means.Q: what does the man think of n ad in the newspaper?2.M: is it the latest model you have?W: Yes, this model is specially designed for personal cyclists. It’s got Italian frame and Japanese components.Q: what product are they talking about?3.W: In what newspapers, magazines or websites does your company advertise?M: we send brochures and samples to our potential customers. That’s more direct.Q: how does the man’s company advertise?4.M: any news from the annual conference?W: yes. The sales of this year are reported to be 120 million, increased by 20% compared with last year.Q: what were the sales last year?5. W: I’d like to get some information about your vacuum cleaner.M: OK. Unlike any other vacuum cleaner, ours is unique. It has some space age design features. Most importantly, there’s no bag inside.Q: what do we learn about the vacuum cleaner?Conversation:Section A: C B D A CSection A1.warranty2.selling price\3.yearly on-site maintenance service after one-year warranty period4.money-back guarantee5.free deliveryUnit 4. MarketingPart A. intensive listeningPhonetics: B D A B BDictation:1.From what I’ve heard, you’re already well up in shipping work.2.I’m sorry to say that your price has soared.3.the next thing I’d like to bring up for discussion is insurance.4.it would be very difficult for us to push any sakes if we buy it at this price.5.we wish our opinions on marketing will be passed on to our manager.6.we sell our goods on loaded weight and not on landed weight.7.it’s too expensive, do you have any discount?8.we can effect shipment in December or early next year at the latest.Part B. Extensive listeningDialogues: A C D D B1.M: How many do you intend to order?W: I want to order 900 dozen.M: the most we can offer you at present is 600 dozen.Q: how many can the woman order?2.M: TV is much more effective to advertise our new product, but it will cost alot of money.W: it is worth doing so as long as the result is satisfactory.Q: what does the woman mean?3.W: could we use booklets, letters, and catalogues for direct mail advertising?M: Yes. But you should build up a mailing list of possible customers for direct mail advertising.Q: what should the woman do first?4.W: you are going to Chicago tomorrow, aren’t you?M: Yes. I thought I’d fly, but then I decided that taking a Greyhound bus would be cheaper than driving or flying. Q: how will the man get to Chicago?5. M: I intend to get in the American market, but we know little about the localconditions and preferences.W: market research can help.Q: what does the woman mean?Conversation:Section A: F T F T FSection B:1.advertising\promotional2.on television\in a national newspaper3.posters\point-of-sales displays4.experienced salespeople5.high\T-shirts\umbrellaPart C. Listening & Speaking IntegrationSection A:1.have very little knowledge\blaze a trial2.defend and compete against3.various kinds and in scorching competition4.keep good relations and co-operationsUnit 5. Business FairsPart A. intensive listeningPhonetics: B D D C ADictation:1.I’m calling to inform you that we have decided to make the purchase.2.do you have any plans to sell in Europe?3.our company is ranked second in the business.4.we doubled our output in this department as a result.5.we could make a delivery of this parcel as soon as possible.6.we find our price 25% higher compared with other companies’.7.how much does she have to pay if she stays for 3 days?8.the new company can give him 2000 dollars a month as a start.Part B. Extensive listeningDialogues: C B D C D1. W: Do you think we should park the car downtown?M: it’s hard to find a place.Q: what does the man mean?2. M: if I place an order on this product, when can you deliver them?W: for these products, we can arrange shipment at once. It would take longer, say, three months, if you want to order special designs.Q: when can products of special design delivered?3. W: are you glad that you came to work in Washington?M: Yes. Indeed. I’d considered going to New York or Boston, but I’ve never regretted my decision.Q: where does the man live now?4. M: registration always takes so long.W: what bothers me is all the people who cut in line.Q: what bothers the woman?5. M: did you buy your car from that dealer in the city?W: he went out of business last week.Q: what does the woman mean about the car dealer?Conversation:Section A: B D C B CSection B:1.calling from\get some information2.vacant suites\conference hall3.the experts\get the VIP treatment4.the reservation form\by fax5. 1000 RMB Yuan or 120 US DollarsPart C. Listening & Speaking IntegrationSection A:1.china international agricultural machinery exhibition2.concerning agriculture\increase the farmers’ income\supporting policies andlaws/doc/1c3915655.html\0086-10-68596444Test IPart A. intensive listeningPhonetics: A C B C B D D A B CDictation:1.can you give me an account of your product?2.I want to take part in the exhibition in Miami.3.I know the factory is operating at full capacity.4.I suggest we ride the subway back to our hotel and rest for a while.5.my watch reads 11:30, so we have about 45 minutes to get there.6.have you filled in the Customs Declaration Form?7.we have to arrive at the airport one hour earlier.8.the company was established in 1990 and we have about 1500 employees now.9.our net profits were over 100 million US dollars last year.10.I think some of the items may find a ready market in our country.Part B. Extensive listening-----Dialogues: D B A A B1. W: Jack, have you finished your research paper for economics?M: not yet. I always seem to put things off until the last minute.Q: what are they talking about?2. M: this black bag is $ 2.00 and that blue one is a dollar more.W: the red one is twice as much as the blue one.Q: how much is the red bag?3. W: watching the news on TV is a good way to learn English.M: it’s especially helpful when you check out the same information in the newspaper.Q: what are they talking about?4. M: I like to travel by air. I like getting different places fast. Do you liketraveling by air?W: flying makes me nervous. I like feeling the ground under my feet. Traveling by rail and road are my favorite ways of traveling.Q: what does the woman feel about traveling by air?5. W: I’d like to cash this check.M: please sign the back. Do you have any account here?Q: what does the man ask the woman to do to cash money?Passage: D A B C BConversation: Leather products\leather garments\Europe\ FOB ShanghaiPart C. Listening & Speaking IntegrationSection A:Newspapers, magazines, online, E-mail, blog, Facebook, twitter and cinema advertising. Making counter displays for dealers to exhibit in their shops.。

商务英语听说教程下unit1 Customer Service

商务英语听说教程下unit1 Customer Service

I’ll see what I can do.
Refunds are allowed.
Apology
I’ m sorry, there certainly seems to be a mistake.
questionnaire
1: Do they have a good attitude when answering the phone? 2: Will the customer be satisfactory with the after sales service? 3: How can customer service be outstanding?
Part A - Task 2 Conversation
1. The following is a conversation between Mr.Johnson and a Customer Service Representative in Speed Electricity. Listen to the conversation once and choose the right answer. What is Mr.Johnson’s problem?
customer service.
Declaring the problem
I’m really not happy witht satisfied with the service here.
I’m calling concerning my electricity bill.
Which of the following is NOT TRUE?
Mr.Johnson has used more electricity this month.

商务英语听说教程下unit1 Customer Service

商务英语听说教程下unit1 Customer Service

*
Pre-listening Listening
Part A Part B
Further Practice Activities
*Pre-listening
good attitude after sales refund
replacement
customer service
satisfactory
I’ll see what I can do.
Refunds are allowed.
Apology
I’ m sorry, there certainly seems to be a mistake.
I’ m terribly sorry about the misunderstanding.
Please accept my apology on behalf of the hotel.
Requiring customer service
Can I get refunds?
I’d like a refund, please.
I’d be grateful if you would replace…immediately.
Providing customer service
How may I help you today?
you. Could you please tell me the reason why you want to
return it? Is there any problem with our product or service ?
C:No,no.It was just the wrong size.
8.customize (v.) 9.end user (n.) 10.scout for

商务英语视听说2答案

商务英语视听说2答案

商务英语视听说2答案【篇一:新视野大学英语视听说教程第二版第2册答案(全新完整版)】listening skills1. m: why don?t we go to the concert today?w: i?ll go get the keys.q: what does the woman imply?2. w: i can?t find my purse anywhere. the opera tickets are in it. m: have you checked in the car?q: what does the man imply?3. m: are you going to buy that pirated cd?w: do i look like a thief?q: what does the woman imply?4. m: do you think the singer is pretty?w: let?s just say that i wouldn?t/t vote for her in the localbeauty contest. q: what does the woman imply about thesinger?5. m: have you seen tom? i can?t find him anywhere.w: the light in his dorm was on just a few minutes ago.q: what does the woman mean?1.b2.b3.d4.c5.aiii. listening intask 1: encore!as soon as the singer completed the song, the audience cried, “encore! encore!” the singer was delighted and sang the songagain. she couldn?t believe it when the audience shouted forher to sing it again. the cycle of shouts and songs wasrepeated ten more times. the singer was overjoyed with theresponse from the audience. she talked them and asked themwhy they were so much audience in hearing the same songagain and again. one of the people in the audience replied, “wewanted you to improve it; now it is much better.”1.f2.t3.f4.t5.ftask 2 what are your favorite songs?w: hi, bob! do you want to go to a concert with me?m: a concert? whats it about?w: it features recent pop songs. are you interested?m: hmm, i was crazy about pop songs when i was in highschool, but now im no longer a big fan. pop songs go out offashion too quickly. im beginning to prefer old folk songs.w: many older people find those songs cool, and my parentsare hooked on them too. by the way, a program of goldenoldies was on tv yesterday evening.m: oh, what a pity! i missed it.w: i have a dvd of oldies. i can lend it to you if you want.m: oh, that would be great. im dying to hear them. manythanks.1.b2.b3.d4.a5.ctask 3 music and your moodtypesslow music examples effects ballads and some forms it oftencreates a peacefulatmosphere that is good for of classical music.relaxing after a busy day.very slow music jazz and blues. it can create an atmospherebelow 50 beats of sadness.per minutefaster music rock,heavy metal and it tends to give us energy dance music. and make us feel full of life. itcan be played at parties,sporting events and in cars.rock music can be used toaccompany physical labor.it does not make sense toblame rock music for roadaccidents .iv. speaking outmodel 1 do you like jazz?laura: hey!bob: hello!laura: do you like jazz, bob?bob: no, not much. do you like it?laura: well, yes, i do. i?m crazy about wynton marsalis.bob: oh, he?s a piano player, isn?t he?laura: no, he?s a trumpet player. so, what kind of music doyou like? bob: i like listening to rock.laura: what group do you like best?bob: er, the cranberries. they?re the greatest. what about you? don?t you like them?laura: ugh! they make my stomach turn!sample dialoga: do you like classical music?b: no, i don?t like it at all.a: what type of music do you like?b: i?m a real fan of pop songs.a: who?s your favorite singer or group?b: jay chou. what do you think about him?a: i can hardly bear pop songs. they are all noise to me. model 2 do you like punk rock?max: what kind of music do you like?frannie: well, i like different kinds.max: any in particular?frannie: er, i especially like punk rock.max: punk rock? you don?t seem like the punk rock type. frannie: you should have seen me in high school. i had myhair dyed blue.max: wow, that must have been a sight!frannie: it sure was. what about you? what?s your favorite music?max: i guess i like jazz best. hey, i?m going shopping for cds tomorrow. would you like to come along?frannie: sure, that sounds great.sample dialoga: what sports appeal to you?b: i like almost every kind of sport.a: is there anything you like especially?b: well, i like x-sports in particular.a: x-sports? you don?t look like the extreme sports type. b: i have even tried bungee jumping and surfing.a: wow, you certainly surprised me!b: then how about you? what kind of sport do you prefer? a: i like t?ai chi most. in fact, i?m going to buy some books about t?ai chi. why don?t you come with me?b: sounds good. let?s go.model 3 it just sounds like noise to me.philip: turn down that noise! what on earth is it anyway!laura: but dad…this is metallica1 they?re so cool. they are oneof the most famous heavy metal bands.philip: i don?t care. it just sounds likenoise to me. i can?t stand it!laura: i love this kind of music, but if you really hate it that much, i?ll out on something else. what do you want to hear? philip: how about some popular easy-listening music. maybe something like celine dion?laura: not her again! her music isn?t very hip any more. i think she is a bore.sample dialoga: that music is terrible! turn off!b: but, mom, this is backstreet b oy?s hit song “get down”!it?s really appealing.a: nonsense. it?s just noise tome. i can?t put up with it anymore.b: it?s my favorite music. but if you hate it so much, i?ll hate something you like. what would like to listen to?a: what about some old songs of the 1970s like “the white-haired girl”? b: ha-ha-ha-ha. it?s not fashionable any longer.i?ll be bored to death. v. let?s talkthe origin of the song “happy birthday to you”the story of the song “happy birthday to you” began as asweet one, but later became bitter. two sisters, mildred hill, a teacher at a kindergarten, and dr. patty hill, the principal of the same school, wrote a song together for the children, entitled “good morning to all”. when mildred combined her musicaltalents with her sister?s knowledge in the area of kindergarten education, ?good morning to all” was sure to be a success. the sister published the song in a collection entitled “song storiesof the kindergarten” in 1893. thirty-one years later, after dr. patty hill became the head of the department of kindergarten education at columbia university?s teachers college, agentleman by the name robert coleman published the song,without the sisters? permission. he added a second part,which is the familiar “happy birthday to you”. mr. coleman?s addition of the second part made the song popular and, finally,the sisters” original first part disappeared. “happy birthday to you” had altogether replaced the sisters? original song “good morning to all”. in 1916 patty took legal actio n against mr.coleman. in court, she succeeded in proving that hey were the real owners of the song.1. good morning to all2.。

商务英语视听说unit

商务英语视听说unit

Unit1 Meeting and Greeting PeopleModule 2 Video Watch(先睹为快)Hi-tech cameras track shoppers to help companies better market products.Key Words and Expressions1.retailer n.零售商人2.grab v. 抓3.psychology n.心理学,心理状态4.merchandise n.商品,货物5.a short fuse 比喻人们易于烦躁或焦虑6.queue n.行列,长队,队列;vi. 排队,排队等待I .Interactive Activities(互动练习)Direction: Watch the video clip for the first time and discuss the following questions or topics with other students orally.1.What are the major problems with the shopping centers in your own experience?2.Do you think it is necessary to install Hi -tech cameras to track shopping behaviors?3.In your opinion, are there any other alternatives to solve the problem in this video clip?II .Spot Dictation(听写练习)Direction:Watch the video clip carefully and fill in the blanks with the missing words.Smile, you’re on consumer behavior camera. No surprise that you’ll likely be (1) videotaped while holiday shopping, but it’s not all for (2) _security__. Some of it is for market research. Retailers are tracking you to learn how you shop.“Where are people, shoppers, spending time? What is grabbing their attention? Are they having to wait too, too long for customer service at different points?”Consumer behavior analysis, it’s part (3) observation, part science, part technology and a bit of psychology. Rajeev Sharma’s software turns (4) images of customers working their way through stores into hard (5) data, allowing retailers to take fast action if things aren’t working out.“You can move around the merchandise to position of products so that it, it, it creates the right (6) sequence, and right products in front of the right people in the right time.”With the holiday shopping crunch, retailers know their customers have short fuses, and crowd hassles don’t help.“And you can create this kind of maps, the hot spots and the cold spots. These are extremely important because there’s no number. By just looking at this, this colored-coded map, you can see which (7) portion of this store i s receiving more attention.”And that helps retailers decide where to place display units.“After browsing, decide to interact with it, as in read labels or, or, or you know, experience it more. And finally, of course, what every product and retailer, er, the product manufacturer and retailer want you to drop it into your basket.”But it’s not all creative marketing; traffic jams at (8) checkout are often the biggest problem.“What this shows is a, is a line-forming, and something that you are very familiar with in this, this season.”Best Buy is using its own research to try to (9) shorten those lines.“We now deploy a queuing system in our stores, where all customers, they wait in a queue, and we have someday there directing traffic, so you don’t get (10) caught in the wrong line, which drives people crazy.Module 3 Listening Tasks(习耳攻听)I .Long ConversationsDialogue 1Mr. Wells, a US sports businessman, and his assistant, Ms. Porter, are visiting Shanghai. Ms. Li Xia and Mr. Wang Ping, officials from Shanghai Sub-council of CCPIT, are at the airport to meet them.Exercise 1Listen to the conversation and answer the following questions.Question 1: What is the relationship between Mr. Wells and Ms. Porter?Mr. Wells is the boss and Ms. Porter is his assistant.Question 2: Who is there to meet them?Ms. Li Xia and Mr. Wang Ping from Shanghai Sub-council of CCPITQuestion 3: Is it Mr. Wells’s first visit to Shanghai? Is it his first visit to China?It is his first visit to Shanghai, but not the first visit to China.Question 4: What did Ms. Porter come to Shanghai for last year?She came to shanghai to initiate an investment project and attend a trade fair Exercise 2Listen again and fill in the missing words with what you hear.Li: (1) Excuse me, but are you Mr. Wells from the U.S.?Wells: Yes, I’m John Wells. (2) You must be from CCPIT?Li: Yes, I’m Li Xia. (3) Nice to meet you Mr. Wells. (4) And this is Mr. Wang Pin, head of Foreign Investment Office.Wang: (5) How do you do, Mr. Wells? (6) I am very glad to meet you.Wells: Glad to meet you too, Mr. Wang. This is Ellis Porter, my assistant.Porter: How do you do? (7) Welcome to Shanghai..Wells: (8) It’s very kind of you to invite us to Shanghai and come to meet us at the airport. Wang: Not at all. (9) I hope you’ve had a good flight.Wells: Oh yes. The view of Shanghai is (10) lovely from the plane.Wang: I hope (11) you’ll enjoy your stay here in Shanghai.Wells: Thank you. (12)I’m sure we will.Li: Our car is waiting outside. I think you’d like to (13) take a rest to (14) overcome the jet lag.(15) Shall we go to the hotel first?Wells: Yes. It’s very (16) considerate of you.Li: (17) This way, please. We are going to take you to the Hilton Hotel.精彩点评1.对第一次见面的客户,为了显示尊重,我们最好用比较正式的语气打招呼,如“Glad tomeet you”, “How do you do?”等。

商务英语阅读(下册)(第二版) unit 15 世界经济_OK

商务英语阅读(下册)(第二版) unit 15 世界经济_OK
6
To better understand the prospects for the world economy, maybe we should analyze the strengths and weaknesses of the fo ur main economic powerhouses of the world: the United States, t he European Union, Japan, and China, as they are the main dri ving forces in the world economy.
While Japan has a much lighter tax burden than Europe, its reg ulatory burden is, if anything, worse. And the inflexible economic st ructure created by the high regulatory burden has made the realloca tion of resources from the inefficient companies created by the infl ationary boom more difficult than in America. For this reason the h igh regulatory burden creates much more of a problem for Japan.
This has been largely because the banking system has been inhi bited by the great mass of bad loans. The Japanese authorities have been unwilling to take on the short-term pain associated with liquid ating the bad loans and have instead gotten a prolonged stagnation. Japan also shares many of Europe's problems.

高级商务英语听说(第二版)Unit 1 Globalization Trend[精]

高级商务英语听说(第二版)Unit 1 Globalization Trend[精]
Students will be able to argue either in favor of or against globalization or WTO.
University of International Business and Economics
Background reading
University of International Business and Economics
Cons: globalization has been received with great distrust; anti-globalization activists argue that global economic integration favors the already wealthy while hurting the poor from developing nations;
What is the main idea of news item two?
China is optimistic that a framework agreement on the new round of WTO negotiations would come out by the end of July according to signals from different consultations and meetings related to WTO.
University of International Business and Economics
Third listening: sentences imitation
1. Ask students to use the following active vocabularies to form sentences as what they have heard from listening (Dictate then remember).
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
相关文档
最新文档