新编商务英语综合教程第二版Unit 1
新编商务英语综合教程第二版Unit 1 Advertisement涵盖了多个教学环节。首先，教学目标明确了认知信息，聚焦于股票交易的历史，并突出了语言重点，包括关键词汇如inclination, govern等，以及短语be accustomed to, be unheard of等。此外，还介绍了有用的语言结构，并强调了交际法。接下来是听力理解任务和各种练习，以帮助学生巩固所学内容。文档还详细解释了难词和短语，如slide指幻灯片，conviction指坚定的信念等。这些内容旨在帮助学生全面理解广告领域的商务英语，并提升他们的语言应用能力。但请注意，本摘要未包含具体答案，而是对教学内容进行了概述。
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体验商务英语综合教程1第二版-unit1【2024版】
An office worker employed chiefly to receive visitors and answer the telephone
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between
Someone who works on a telephone switchboard, who you can call for help
An expert who studies financial data and recommends financial actions
Key Language:
Learn different Job Titles Learn countries and nationalities
Reading: Describing People
Skills Introducing yourself and others
Case Study Aloha in Hawaii
Key Language1 NhomakorabeaJob Titles
Match the words and the meanings
Business English
accountant cashier analyst
A person who takes and gives out money in a bank or shop
One that gives expert professional advice
One who uses the art of combining pictures, words and decoration in the production of books, magazines, etc
Business English
the company’s product strategy. S.A. ：French abbreviation for “company limited”. senior manager：a position which falls between
综合商务英语第2册 Unit 1 课件
She dared not stay in the dark. You needn’t go with them.
British English at the weekend at home The doctor felt of my pulse. The play opens on Thursday. I’ll write to him.
from its neighbours worth billions of euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say. To add insult to injury, Britain profits from teaching English to foreigners.
The government are announcing an important decision.
The team is excited.
The government is announcing an important decision.
British English
American English She didn’t dare to stay in the dark. You don’t need to go with them.
v. perceive articulate condescend vibrate elasticate exaggerate encroach synthesize accommodate globalize a. perceptive articulate condescending vibrant elastic exaggerative encroaching synthetic accommodating global
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
商务英语综合教程第二册Unit 1 Money
Background Information
Money is any object or record that is generally accepted as payment for goods and services and repayment of debts in a given socioeconomic context or country.
Unit 1 Money
II. Group work Different items have been used as money at some time in
history. Work in small groups, discussing how each of them was used in history or is still being used today. III．Think about and then make a list of all the different currencies you know in the world today, for example, yuan, dollar, pound…
Fiat money, like any check or note of debt, is without intrinsic use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private". Such laws in practice cause fiat money to acquire the value of any of the goods and services that it may be traded for within the nation that issues it.
商务英语综合教程Unit 1 Changes in the Motives and Developments
Text
Unit 1 Changes in the Motives and Developments
3 The main motives for foreign direct investment up to the 1980s
were:
1) in industrialized and developed countries to gain access to markets which were virtually impenetrable via exports due to severe protectionism;
Text Exercises
Unit 1 Changes in the Motives and Developments
Related Technical Terms Grammar
Text
Unit 1 Changes in the Motives and Developments
1 A number of important, traditionally closed service sectors, such as financial services and transport, were exposed during the 1980s to foreign competition in increasing numbers of countries and opened up to foreign direct investment. This trend is likely to continue in the 1990s as a result of privatization in transport,
Text
综合商务英语第2册Unit1课件
Basic Principles of Business Communication
Respect and politeness: Business communication should be respectful and polite, using appropriate language and avoiding offensive or inappropriate remarks.
Distinguishing between Imp…
The ability to quickly identify the main idea or central point of a business English conversation or presentation.
Understanding the Main Idea
Recognizing and adapting to cultural differences in communication styles, norms, and expectations.
Role-playing
Conducting mock business scenarios where participants practice their communication skills in a controlled environment.
Understanding the global business environment.
The role of English in international trade.
Overview of Theme Content
Module 2: Trade Terminology and Contracts
体验商务英语综合教程1第二版 unit1(ppt课件)
Listening Talking about yourself
学习交流课件
2
Business English
Quotations:
“Humans are social animals. To find an individual choosing to live alone in the world is so rare as to confirm that human beings need to live amongst each other and group together.”
BALTPROF Consulting Group
Nikolai Ivanov Accountant
Company’s name Name of the person Job title Address
“Networking begins with introducing yourselves.”
“You never have a second chance to make a good first
impression.” Why?
学习交流课件
3
Business English
Reading aloud practice
when making business introductions in English-speaking Western
countries:
1. Introduce businesspeople in order of professional rank – the
person of highest authority is introduced to others in the group ioductions
商务英语综合教程Unit1
Intensive Reading
The Nature of Politics: Realism and Idealism
Hale Waihona Puke ara 1❖ We can build on … the future politics.
In order to understand how we might reach the future politics, we can make use of Frost’s poem. In this poem, he states that there are two roads in front of us, the traditional one which many people have taken, and the other one which fewer people have taken.
2).Pay attention to the tone of the author in this sentence. The word “advent”, with the original meaning referring to the coming of Jesus Christ, which actually is interpreted as almighty and great love in Western civilization, is used here together with the “nuclear weapons”, which is damaging and bringing disasters to the whole human beings, therefore, the author’s ironical tone is quite obvious.
高教社新编商务英语第二版综合教程2 Unit1
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
Lead-in
Listening Comprehension Tasks Exercise I Exercise II
Exercise III
Exercise IV Spot Dictation
高 等 教 育 出 版 社 高等教育电子音像出版社
______________
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
7. The US sports ___ and sports ____ are greatly different from those in the rest of the world.
Unit 1 Sports and Business
8. There are four major professional ____ and the teams of these are called.
a. federations ... Members b. union ... clubs c. leagues ... Franchises √ d. None of the above.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 1 Sports and Business
4. The most preferred sports in the US are _____ . a. the American football, the ice hockey, the baseball and √ the basketball b. the ice hockey, the golf, the baseball and the football c. the American football, the ice hockey, the baseball and the tennis d. the football, the ice hockey, the baseball and the basketball
新商务英语综合教程1Unit1
• contract (合同)
professionally
• profession (n. 职业；专业) • professional (adj. 职业的；专业的） • 她唱歌的样子和一个专业歌手一样。 • She sings as if she was a professional singer.
• im (在…只上) + press (压) + ion > 在…上 压> 盖印，压痕 • n. 印象，感觉，模仿，印刷 • expression 表达
• 词根决定词义 • 前缀改变词意 • 后缀改变词性
appearance
• appear 出现 • ance 名词后缀 • 她的外貌和举止都非常讨人喜欢。 • She is most pleasing in manner and appearance.
ceremony
• cere (蜡) + mony (看作money 钱) > 古代 做典礼时，蜡烛和钱是少不了的 • 老校长在毕业典礼上讲的话一直留在我的脑 海里。 • What the old headmaster said at the graduation ceremony dwells in my mind. • Wedding Ceremony • 玉米，花生，谷类 cereal
casually [ˈkæʒuəl] (z >< r)
• casual (adj. 偶然的，临时的，非正式的，漫 不经心的 n. 便装，临时工) • 联想记忆：平常的（usual）时候可以穿非正式 的（casual）服装 • He was wearing business casual (clothes).
academic
professionally
• profession (n. 职业；专业) • professional (adj. 职业的；专业的） • 她唱歌的样子和一个专业歌手一样。 • She sings as if she was a professional singer.
• im (在…只上) + press (压) + ion > 在…上 压> 盖印，压痕 • n. 印象，感觉，模仿，印刷 • expression 表达
• 词根决定词义 • 前缀改变词意 • 后缀改变词性
appearance
• appear 出现 • ance 名词后缀 • 她的外貌和举止都非常讨人喜欢。 • She is most pleasing in manner and appearance.
ceremony
• cere (蜡) + mony (看作money 钱) > 古代 做典礼时，蜡烛和钱是少不了的 • 老校长在毕业典礼上讲的话一直留在我的脑 海里。 • What the old headmaster said at the graduation ceremony dwells in my mind. • Wedding Ceremony • 玉米，花生，谷类 cereal
casually [ˈkæʒuəl] (z >< r)
• casual (adj. 偶然的，临时的，非正式的，漫 不经心的 n. 便装，临时工) • 联想记忆：平常的（usual）时候可以穿非正式 的（casual）服装 • He was wearing business casual (clothes).
academic