商务英语高级模拟试题(3)

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bec高级模拟试题

bec高级模拟试题

bec高级模拟试题Part 1: Listening (25 points)Section A: Questions 1-6Directions: In this section, you will hear 6 short conversations. At the end of each conversation, a question will be asked about what was said. Both the conversation and the question will be spoken only once. After each question, there will be a pause. During the pause, you must read the four choices marked A), B), C), and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the center.1. What does the woman suggest the man do?A) Prepare the presentationB) Schedule a meetingC) Book a hotel roomD) Start working on the report2. How long has the man been waiting?A) Half an hourB) An hourC) Ten minutesD) Thirty minutes3. What kind of ticket did the woman buy?A) First-classB) Business classC) Economy classD) Economy plus4. What does the man ask the woman to do?A) Send an emailB) Make a callC) Meet himD) Sign a document5. What does the woman suggest the man should consider?A) A new job opportunityB) A different locationC) A holiday tripD) A promotion6. Why is the woman calling?A) To apologizeB) To ask for helpC) To confirm a meetingD) To reschedule an appointmentSection B: Questions 7-12Directions: In this section, you will hear several longer conversations. Each conversation will be spoken only once. After each conversation, some questions will be asked about what was said. The questions will be spoken two times. During the second time questions are repeated, you must read the four choices marked A), B), C), or D), and decide which can be the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the center.7. What will the woman help the man with?A) Preparing for an interviewB) Giving a presentationC) Studying for an examD) Solving a technical problem8. What did the woman say about the report?A) It needs to be printedB) It is not completedC) It has a great layoutD) It will be submitted soon9. What is the man's role in the project?A) Meeting with developersB) Handling data analysisC) Creating the websiteD) Managing the budget10. Why does the woman ask for a refund?A) The item was damagedB) The color was wrongC) The size was too smallD) The quality was poor11. What did the woman suggest the man do?A) Attend a training courseB) Write a formal letterC) Request a raiseD) Apply for a promotion12. How will the man contact the woman?A) By emailB) By phoneC) By postD) In personSection C: Questions 13-15Directions: In this section, you will hear three short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken two times. When questions are spoken for the second time, you should read the four choices marked A), B), C), or D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the center.Passage One13. Where did Julia go last weekend?A) To her parents' houseB) To a beach resortC) To a hotelD) To a countryside cabin14. What does Julia say about the weather?A) It rained all weekendB) It was sunny and hotC) It was windyD) It was cold, but clearPassage Two15. What does the speaker say about the new product?A) It was a huge successB) It experienced production issuesC) It is not on sale yetD) It is very expensivePart 2: Reading (25 points)Section A: Reading ComprehensionQuestions 1-5Read the following passage and answer the questions 1-5.With the rise of digital marketing, businesses around the world are expanding their reach and ensuring their growth through online channels. The power of social media in advertising and customer engagement has never been more evident. As a result, companies are continuously adapting to this new age of communication.1. What has caused the expansion of businesses worldwide?A) Traditional marketingB) Digital marketingC) Print advertisingD) Television commercials2. How do businesses engage with customers online according to the text?A) Through print advertisingB) Through social mediaC) Through radio adsD) Through billboards3. How are companies adjusting to the new age of communication?A) By using traditional methodsB) By ignoring digital marketingC) By staying away from social mediaD) By adapting and changing their strategies4. What is the main focus of online marketing mentioned in the passage?A) Television advertisingB) Customer engagementC) Print adsD) Radio promotion5. Why is social media considered powerful?A) It is free advertisingB) It engages customersC) It has print advertisingD) It is only for teenagersQuestions 6-10View the following advertisement and answer the questions 6-10.ABC CorporationJob Opportunity: Marketing SpecialistResponsibilities:- Develop marketing strategies- Manage social media accounts- Analyze market trends- Coordinate with the sales teamQualifications:- Bachelor's degree in Marketing- 2+ years of experience- Excellent communication skills- Proficiency in MS Office Suite6. What position is available at ABC Corporation?A) Sales ManagerB) IT SpecialistC) Marketing SpecialistD) Project Coordinator7. What are the main responsibilities of the Marketing Specialist?A) Developing softwareB) Writing articlesC) Managing social mediaD) Delivering speeches8. What is NOT mentioned in the qualifications section?A) Education requirementB) Years of experienceC) English proficiencyD) Software knowledge9. How long must the applicant have worked in marketing?A) Less than 2 yearsB) Exactly 2 yearsC) More than 2 yearsD) No experience needed10. Which skill is essential for the position?A) Social media managementB) Medical knowledgeC) Restaurant experienceD) Computer programmingQuestions 11-15Read the following email and answer the questions 11-15.Subject: Conference Room ReservationDear Team,I have reserved the conference room for our monthly meeting on Friday, August 15th. Please make sure to confirm your attendance by Tuesday to ensure seating availability. The agenda will be sent out via email on Monday.Best regards,Emily11. What is the purpose of the email?A) To schedule an interviewB) To book a hotel roomC) To confirm meeting attendanceD) To discuss team structure12. When is the monthly meeting scheduled?A) August 5thB) August 10thC) August 15thD) August 20th13. How will the team receive the meeting agenda?A) In personB) Via emailC) During the meetingD) Through the post14. What does Emily ask the team to do by Tuesday?A) Reserve a hotel roomB) Confirm attendanceC) Send out invitationsD) Prepare a presentation15. What is Emily's relationship to the team?A) SupervisorB) ColleagueC) CustomerD) CompetitorPart 3: Writing (25 points)Question 1: Write an email to your manager requesting to attend a relevant conference or workshop to improve your professional skills. Include details about the event, how it aligns with your job responsibilities, and the benefits it will bring to your team and the company overall.Question 2: You have been asked to write a proposal for a new project at work. Describe the purpose of the project, the steps required for completion,the timeline, and the resources needed. Provide a detailed plan with clear objectives and expected outcomes.Question 3: Draft a press release announcing the launch of a new product or service by your company. Include information about the product/service, its unique features, target market, and availability. Highlight the benefits for customers and encourage engagement with the brand.Part 4: Speaking (25 points)In this section, you will participate in a face-to-face speaking test with an examiner. You will be asked to discuss various topics related to business, provide opinions, express ideas clearly, and engage in a structured conversation. Your responses will be evaluated based on fluency, coherence, vocabulary, grammar, and pronunciation.---以上是BEC高级模拟试题,包括听力、阅读、写作和口语部分。

bec高级模拟试题

bec高级模拟试题

bec高级模拟试题BEC(Business English Certificate)高级模拟试题Part 1: ReadingTask 1: Multiple Choice QuestionsRead the following text and choose the best answer to each question.Text:In the current business environment, the importance ofeffective communication skills cannot be overstated. Companies are increasingly looking for employees who can convey their ideas clearly and persuasively. This is particularly important in the context of international business, where misunderstandings can lead to costly mistakes.1. What is the main idea of the text?A. The cost of mistakes in business.B. The significance of clear communication in business.C. The preference of companies for persuasive employees.D. The role of international business in today's market.2. What can be inferred from the text about the business world?A. It is becoming more localized.B. It is prone to costly mistakes.C. It values employees with good communication skills.D. It is moving away from the need for persuasion.Task 2: Gapped TextRead the text below and fill in the blanks with the most appropriate word from the list provided.Text:The process of innovation in a business involves several stages. Initially, there is an idea, which is then evaluated for feasibility. If the idea is deemed viable, it is developed further, and a prototype is created. After testing, the product is launched into the market, where it is received by consumers.List of words:- Launched- Received- Developed- Evaluated- IdeaPart 2: WritingTask 1: Letter WritingWrite a formal letter to a potential business partner, expressing your interest in establishing a partnership and outlining the benefits of such a collaboration.Your Answer:Dear [Business Partner's Name],I hope this letter finds you in good health and high spirits.I am writing to express our keen interest in exploring the possibility of a partnership between [Your Company's Name] and [Partner's Company Name].Our company has a strong presence in [Your Industry] and has been recognized for [Specific Achievements]. We believe that a collaboration with [Partner's Company Name], known for its [Relevant Expertise], could be mutually beneficial. We are particularly interested in [Specific Areas of Collaboration], which we believe could enhance our market position and provide value to our shared customers.We propose an initial meeting to discuss potential areas of synergy and to better understand each other's business objectives. Please let us know a convenient date and time for you, and we will arrange the meeting accordingly.Thank you for considering our proposal. We look forward to the opportunity to work together and achieve great success.Yours sincerely,[Your Name][Your Position][Your Company's Name]Part 3: ListeningTask 1: Note-takingYou will listen to a conversation between two business executives discussing a new marketing strategy. Take notes on the key points discussed.Key Points:- Target audience identification- Marketing channels to be used- Budget allocation- Expected outcomesPart 4: SpeakingTask 1: PresentationPrepare a short presentation on the importance of sustainable business practices in the current corporate world.Presentation Outline:- Introduction to sustainable business practices- Benefits for the company- Benefits for the environment- Case studies of successful implementations- Conclusion and call to actionPart 5: Grammar and VocabularyTask 1: Fill in the Blanks with the Correct Form of the WordComplete the sentences with the correct form of the word given in brackets.1. The company has shown a significant _________ in profits this quarter. (increase)2. The project requires a detailed _________ of the costs involved. (estimate)3. The manager's decision to restructure the department was met with _________ from the staff. (oppose)4. The new policy has been _________ to improve efficiency. (implement)5. The company is seeking to _________ its market share in the industry. (expand)Task 2: Use the Correct PrepositionChoose the correct preposition to complete each sentence.1. The company aims to expand _________ the European market.2. The employees are trained _________ handling customer complaints.3. The product launch was successful _________ the support of our marketing team.4. The CEO is responsible _________ the overall strategy of the company.5. The project was delayed _________ unforeseen technical issues.End of BEC Advanced Simulation Test。

剑桥商务英语BEC模拟测试题(附答案)

剑桥商务英语BEC模拟测试题(附答案)

剑桥商务英语BEC模拟测试题(附答案)一.READINGPART ONEQuestions 1-7. Read these sentences and the following business index.. Which advisor each sentense (1-7) describe?. For each sentence mark one letter (A , B ,C ,D or E) on your Answer Sheet.ExampleThe company invests a large sum of money in high technology.Answer: E1. It is engaged in the expansion of a telecommunications line.2. No other steel industries have such a high rating. .3. The company is the chief holder of a British company's shares.4. As much as forty million U. S. dollars are invested in Taiwan.5. It has business transactions with an American company.6. The company gets a very high interest rate from its stocks.7. Agreements were signed between two companies about technological cooperation.A. Telecom Asia Corporation Limited (Thailand )-It serves as international advisor in connection with the debt and equity financing for a US $3 billion telephone line expansion project in Bangkok. (Current)B. Singapore Telecom international Pte. Ltd. (Singapore)- It acquires its 50/00 interest in Cambridge Holding Ltd. ,the controlling shareholder of Cambridge Cable Ltd. of the U. K. (6/1992)C. Pohang Iron 6 Steel Co. ,Ltd. (Korea) .In connection with its ratings with Standard & Poor's and Moody's investor Services. The company obtained the highest rating of any steei company in the world. (II/1991)D. Goldstar Co. ,Ltd. (Korea)In its investiment in ,and technology agreements with ,Zenith Electronics of the U. S. -the first transaction of this type in Korea. (2/1991 )E. Concord Venture Capital Co. , Ltd.(Taiwan) '-Structured ,marketed to investors and made a principal investment in the Fund with total equity of NT $ 940 million(US $ 40 million) to invest in Taiwanese high-technology venture capital opportunities. (I/1991)PART TWOQuestions 8-1 2. Read this advertisement of a Canadian computer incorporation.. Choose the best sentence from the list A-I on page 5 to fill each of the blanks.. For each blank (8-12)mark one letter(A -I) on your Answer Sheet.. Do not mark any letter twice.. One answer has been given as an example.AST'S BRAVO FAMILYOur new and improved Bravo series of personal computers is designed to do calculations in a new way. . .. . ..example . . . . . .For example , the new Bravo MT has the same features of Intel's very fast Pentium 60MHz microprocessor. It's all the power you need to run an entire workgroup or the latest graphics-intensive programs, and processes even the most complicated mathematical calculations five times faster than the DX2/66. ...... . . 8...... . . It's perfect for the power user who demands high performance at an attractive price point.Also new from AST is our latest generation of Bravo LC desktops, a value line of energy efficient 486 personal computers. Our entire Bravo LC family ,while still affordable, has new muscle--Intel 486 microprocessors up to 100 MHz and a VESA Local Bus slot. Today, it's fast, tomorrow it could be even faster, if you choose to raise it to Intel's Pentium Over Drive processor. How about more performance in less space? The Bravo LP is a low profile 486 , loaded with award-winning engineering. ... ... 9 ... ... And the graphics RAM can be enlarged to ZMB for 64-bit processing. Our new Bravo NB notebook computers, recently named the number one of the 20 world's topnotebook computers ,are some of our best examples of the Bravo family. ... ...10 ... ... It is particularly ideal for small businesses ,home offices ,and mobile users.With Bravo , there's something for everyone. Including high value , performance , and the most responsive around the-clock phone support anywhere. ... ... 11 ... ...By the way ,our 486 Bravos are all approved by the Environmental Protection Agency.... ...12... ...For an AST reseller near you ,please call 800 876- 4 AST.Example: CA. Would you expect anything from the world's fifth largest (and growing )personal computer company?B. In addition ,you'll find .yourself in the enjoyment of free maintenance andtransportation.C. If you want speed, power, expandability, and dazzling graphics performance at a very affordable price, you'll find it in our Bravo personal computers.D. The MT also comes with two AL-slots for graphic upgrades and installed windows-based software solutions.E. So , you'll save energy , money ,and perhaps a few trees.F. For instance, innovative security features help you keep your most confidential work to yourself.G. As a result, you need a certificate issued by the Environment Protection Agency if you buy a personal computer.H. The Bravo NB4/33 is even thinner, lighter ,faster , and more affordable- using very little power with a longer battery life.I. Finally, the DX2/66 is inferior to our Bravo MT in speed, function andgraphics performance.PART THREEQuestions 13-20. Read this brochure about the Canadian city, Saint John, and answer questions 13 to 20 that follow.Canada's Most Cost-Effective CityIn today's business climate, every corporate decision is measured by one standard-how it influences bottom line. So for businesses in Saint John, New Brunswick , important decisions usually comes easier. The reason? Saint John is the country's most cost-effective city.Many Companies ,including major telemarketing operations ,are moving in to take advantage of substantially more competitive operating costs for human resources , workers' compensation, telecommunications and business convenience.1. In Saint John, city center rents run approximately one-third less than the national average. Downtown Class A office space ranges in price from the low to mid teens. Class B rents for much lower fees. Salaries cost an average of 23 percent less when compared to other major centers. These reduced costs and lower household expenses make for a winning combination where employers and employees both benefit. .2. From superhighways to future highways ,Saint John has it all. Leading-edge technology supplied by companies like NBTel will link your firm to the world. Combine this technology with low-cost telecommunications rates and round-the-clock service ,and you have three good reasons why national firms like Northern Telecom ,Canada Trust and Meditrust now call Saint John home.3. NBTel's Competitive telecommunications rates can help an employer realize annual savings of 25 percent and more. Lower property and commercial taxes ,Canada's second lowest electric power rates, and no business of salary taxes make. Saint John an ideal cost-saving location. In recent comparative studies to detemine the least expensive city center, Saint John ranked number one compared to 27 U. S. cities.4. Saint John means profitability and good business sense. To help companies considering business expansion or relocation ,the newly created Greater Saint John Economic Development Commission is ready to take an active role in your evaluation process. General manager Steve Carson says the Commission's role is simple :We'rehere to make it easier to set up or expand a business in Saint John.Questions 13-16. For questions 13-1 6,choose the correct title for each paragraph from the box below.. For each paragraph (1-4)mark one letter (AG) on your Answer Sheet.. Do not mark any letter twice.13. Paragraph 1 ...... . ...... .14. Paragraph 2 ...... . ...... .15. Paragraph 3 ...... . ...... .16. Paragraph 4 ...... . ...... .A. Low living costB. Good traffic and telecommunication servicesO. Sanit John's cheap rentsD. Two classes of rentsE. The number one expensive city centerF. Encouragement for new business activitiesG. Good business senseQuestions 17-20. Using the information in the text , complete each sentence 17-20 ,with a phrase from the list below (A -G) .. For each sentence (17 20) mark one letter (AG) on your Answer Sheet.. De not mark any letter twice.17. The task of Greater Saint John Economic Development Commission is to. . . . . .18. In Saint John, employees'wages. . . . . .19. There are a few reasons why national companies. . . . . .20. In Saint John ,New Brunswick it is easier than elsewhere for companies to. . . . .A. cost twenty-three percent less than other major centersB. make important decisionsC. take advantage of human resourcesD. link your business to others all over the worldE. determine the cheapest city centerF. consider Saint John to be their homeG. help set up or expand a business in this cityPART FOURQuestions 21 -35. Read this advertisement.. Choose the best word to fill each gap.. For each question (21 35) mark one letter (A , B ,C ,D)on your Answer Sheet.. One answer has been given as an example.Too much to read! It's impossible to find time to read today's top business books-and thousands are published each year. Yet not keeping up with those books could be a serious-and expensive mistake. Often the ideas and insights they . . . . . . example. . . . . are available nowhere else. But how can you even. . . . . .21. . . . . . which titles are worthwhile-let alone find time to read them? Fortunately, there's a . . . .. .22. .. . . . : Soundview Executive Book Summaries. It really. . . . . .23.. . . . . In fact, it's . . . . . . 24. . . . . . to work. It is ingenious and essential. Every month, you . . . . . . 25. . . . . two or three quick reading, time saving . . . . . .26. . . .. . of the best new business books. Each contains all the key points in the . . . . . . 27. . . . . . book. The big difference ,instead of 200 to 500 pages ,the summary is only & pages. Instead of . . . . . . 28. . . . . . five ,ten or more hours to read ,it takes just 15 minutes.Of the thousands of business books . . . . . . 29. . . . . .annually, only a . . . . . . 30. . . . . .are really worth reading. To save your time, our Editorial Board goes over them all . . . . . . 31. . . . . .90%. Our standards are . . . . . . 32. . . . . .,and the criteria rigorous.When a book meets all our tests, we prepare a Summary, instead of a review or a digest. You get a skillful distillation that preserves the content ad spirit of the . . . . . . 33. . . . . .books. The titles cover every. . . . . . 34. . . . . .of concern to business people today. There's . . . . . . 35. . . . . .else like Soundview Executive Book Summaries.Example:A. expressB. understandC. containD. findAnswer: C21 . A. see B. know C. ask D. answer22. A. answer B. solution C. question D. problem23. A. works B. costs C. sells D. buys24. A. guarded B. granted C. guided D. guaranteed25. A. pay B. send C. receive D. buy26. A. titles B. summaries C. names D. prices27. A. original B. first C. same D. another28. A. spending B. costing C. taking D. sitting29. A. publicized B. polished C. published D. popularized30. A. dozen B. little C. handful D. couple31. A. choosing B. eliminating C. writing D. publishing32. A. high B. low C. expensive D. cheap33. A. entire B. tired C. entering D. old34. A. word B. subject C. sentence D. idea35. A. something B. anything C. all D. nothingPART FIVESection AQuestions 36-40. Read this text about a Japanese company.. In most of the lines (36-40) there is one extra word which does not fit in. One or two line, however , are correct.. If the line is correct ,put a tick (√)in the space on your Answer Sheet.. If there is an extra word in the line, write that word in the space on your Answer Sheet. Example :For short distance, it uses its own' self airplanes. For international ...self...flights it calls on leading airlines including the Japanese Airlines. ... .. √.. . ..LUFTHANSE , WELCOME ON ABOARDIt's only normal that a service-oriented company should look to other36. service companies as partners. The reputation for excellence of every each37. of DHL's partners strongly motivated its choice. To make that sure that38. everyone made the right choice ,they agreed to give their final answer39. after a two-year old trial period. Faster service ,better airport40. facilities; the benefits to the customers are clear. They will also grow upin the near future ,allowing customers to choose from so many services.PART FIVEsection BQuestions 41-45. A student has translated a piece of news in a Chinese newspaper back into English and asked you to check it.. In each line there is one wrong word.. For each numbered line (41-45) write the correct word in the space on your Answer Sheet. Example:They have selled their products in 20 countries. ... ...sold ... ..British farmers are troubled by straw. They produce more than41. ten millions tons every year as a byproduct of farming and42. their animals need only four million tons for bedding and fooding.43. Since European air-pollution laws forbid people to burnt straw,44. the extra straw is plowed under or leave to rot. Scientists have45. now found a way to put the straw to good using by changing aneat-loving bacterium in the straw.二.WRITINGPART ONEQuestion 46You are going to spend holidays in Hawaii in June. Suddenly you received a letter from an important customer ,Mr. Elton Deland ,who will arrive on 25th June and discuss the claim. You have to delay the trip till July.Write a short message to Ms. Anne Folster, your secretary.. Explain Why you postpone your trip.. Mention the date when Mr Elton Deland will arrive.. Ask her to arrange your meeting.. Write 30-40words on your Answer Sheet.PART TWOQuestion 47You work for General ,a company which produces cars. You` are in charge of Product Development. Reed the following chart which shows the results of a survey between your company and Quaker, your main competitor. The chart does not tell the exact numbers but the exact ratings. A refers to Gener41 company ,while B refers to Quaker company.. Use the information in the chart to write a short report (about 100- 120 words) analyzing the reason why Quaker over benefits recently to increase your company's competitiveness.. Write on your Answer Sheet.A : General companyB :Quaker company附图见bec2-3图三.LISTENINGPART ONEQuestions 1-12.. You will hear three telephone conversations.. Write down one word or number in the numbered spaces on the forms below.Message One. Questions 1-4Telephone MessageTo : Mr(1) . . . . From: MaryDate : 21st May Time: 10 : 001. Mr. Martin will arrive in Tokyo around2:30 Tokyo time on .(2). . . . . . afternoonby Flight Pan-Am (3). . . . . .2. Mr. Martin , has moustache , tall ,dark , ( 4 ) . . . . . . hair , wears glasses, sweaters.Message Two. Questions 5- 8Message.To: Henry Stewart. . . . . From: CathyDate : 23rd March Time : 10 : 201. When you were out of town Bruce (5). . . . . called.He was from Quick (6). . . . . . Supply Company.2. He wanted to place (7). . . . . . orders with us.You can ring him on (8). . . . . . except Wednesday morning.Message Three. Question 9- 12Dinner BookingWednesdayDate : 29th Oct. Time : 11:20Name of the Customer: John Lee from National (9). . . . . . Import 6 Export Corporation .No. of the Customers : (10) . . . . . .Time for Dinner : around (11). . . . . . tomorrow evening .Miscellanea : Like to eat at an (12). . . . . . roomPART TWOQuestions 13-22Section OneQuestions 13-17. You will hear five short pieces.. For each piece decide what the speaker is going to do next.. Write one letter (A-H) next to the number of the piece. You will hear the five pieces twice.13. . . . . . . . . .14. . . . . . . . . .l5. . . . . . . . . .16. . . . . . . . . .17. . . . . . . . . .Next ActionsA to send a telexB to check a carC to run a storeD to scan the adsE to drive a carF to read a magazineG to take a vocationH to buy clothesSection TwoQuestions 18-22. You wi71 hear another five short pieces.. For each piece decide what the speaker is talking about. . Write one letter (AH) next to the number of the piece. . You will hear the five pieces twice.18. . . . . . . . .19. . . . . . . . .20. . . . . . . . .21 .. . . . . . . .22. . . . . . . . .ObjectsA clothB vitaminsC medicineD pictureE dressF medicineG silkH voicePART THREEQuestions 23-30 ..You will hear a talk presented by a reporter. This talk is about various kinds of problems occurring during the east-west cooperation upon vehicles and machinery on the third market.. You have to complete the sentences (23- 30) by choosing the correct answer.. Mark one letter (A ,B or C).23. ECE refers toA European Committee of Economics.B European Commity of Economics.C Economic Committee of Europe.24. If you want to open the car market in different third-market areas ,you will meetA very different problems.B almost the same problems.C the similar problems.25. If a new machine is going to be delivered on the third-market ,modifications have to be madeA in packaging features.B to minor extent.C to great extent.26. Can meet the changed specifications in time. -A Quick ordering .B Effective managementC Long lead-time27. If you want to compete with other rivals on the third-market, you mustA have close relations with the suppliers.B have close contact with the market.C keep close attention to your products.28. The chemical products under east-west cooperation mustA adjust themselves quickly to the market.B be invented quickly to the manufacturers.C keep steady amount to the clients.29. In the turnkey plant area, has little experience.A eastern enterpriseB western enterpriseC local supplier30. has to be assessed in the third market place.A Package certificateB Package priceC Package colourBEC二级模拟试题3参考答案一. 阅读部分PART ONE1. A2. C3. B4. E5. D6. B7. DPART TWO8. D 9. F 10. H 11. A 12. EPART THREE13. C 14. B 15. A 16. F 17. G 18. A 19. F 20. BPART FOUR21. B 22. B 23.A 24. D 25. C 26.B 27.A 28. C 29.C30. C 31. B 32.A 33. A 34. B 35.DPART FIVESection A36. every是多余,应删掉.37. that是多余,应删掉.38. 没有多余的词.39. 没有多余的词.40. up是多余,应删掉.Section B41. millions应改为million42. fooding应改为food43. burnt应改为burn44. leaving应改为left45. using 应改为use二.写作部分PART ONEQuestion 46(Sample for reference)To : Ms. Anne Folster, I have to delay my trip to Hawaii till July ,as Mr. Flton Deland will arrive in London on 25th June and discuss the claim face to face. Please arrange our meeting on 26th June.PART TWOQuestion 47(Sample for reference )After careful survey, we can see clearly from the chart that our cars have more models and colours than those of Quaker Company, our main competitor with higher quality. However, Quaker Company's income increases more quickly. What is the reason? First , Quaker Company spends much more money in advertising. I suggest we advertise on BTV, the most popular broadcasting station nowadays. Secondly , we should enlarge the scope of our after-sales service. We can open more service stations in many medium-sized cities. Thirdly ,if we have more money, We can hire more salesmen to sell cars directly to the customes, especially, more salesmen in medium-sized cities.三. 听力部分1. Davis2. Monday3. HI 834. curly5. Hanover6. Office7. more 8. 081487001 9. Textiles10. 4 11. 6:30 12. isolated13. D 14. H 15. A16. E 17. B 18. G19. C 20. E 21. C22. F 23. C 24. A25. C 26. B 27. B28. A 29. B 30. CTape scriptPart One. Questions 1 to 12.Message One. Questions 1 to 4.F1 : Hello. Could I speak to Mr. Davis's secretary please?F2 : Yes ,it's Mr Davis's secretary speaking. What can I do for youo.F1 : Oh hello , I'm Lucy, Mr. Martin's secretary. I want to check that you know Mr.Martin changed the flight and will arrive in Tokyo around 2 i 30 Tokyo time on Monday afternoon.F2 : I already know about it. Is it Pan-Am H1837F1 : Yes.F2 : Mr. Davis himself is going to meet Mr. Martin at the Airport himself. Could you tell me what he looks like?F1 : Well ,Mr. Martin has a moustache with dark ,curly hair.F2 : Does he wear glasses?F1 : Oh ,yes ,he does. And Mr. Martin is also tall. I remember he wears sweaters when he was aboard.F2: Thank you for your help.F1 : You 're welcome.Message Two. Questions 5 to 8.F1 : Hello. Mount Wood Company.M1 : May I speak to Mr. Harry Stewart, please?F1 : I'm sorry ,but Mr. Stewart is out of town until next Monday. De you want to leave a message? M1 : Oh, yes. I'm Bruce Hanover. I represent the Quick Office Supply Company.F1 : Is it B-R-U-C-E ,H-A-N-O-V-E-R?M1 : That's right. Last week your company purchased feeder paper for your word processors from us. Mr. Stewart seemed very satisfied. So I would like to see Mr.Stewart and try to convince him to place more orders with us. As we sell all kinds of stationary supplies at low prices and with prompt delivery.F1 : OK. I'll let Mr. Stewart know your calling when he come back.M1 : Thank you. And my contact number is 081487001. So Mr. Stewart may call me if he finds it convenient.F1 : 081487001M1 : That's right. By the way, I will not be in on Wednesday morning.F1 : I'll tell Mr. Stewart. Bye-bye.M1 : Thank you very much.Message Three. Questions 9 to 12.F1 : Hello, Edmund Hotel.M1 : Hello ,1'm John Lee of National Textiles Import and Export Corporation.F1 : What can I do for you?M1 : Well ,l would like to invite a customer of mine to a banquet tomorrow evening.F1 : How many people will there be?M1 : Four, two from our corporation and two Europeans.F1 : When do you want to start your banquet?M1 : Around 6:30.F1 : Do you have any special requirments?M1 : Yes, we do not want to be disturbed during dinner.F1 : OK. I'll arrange a quiet room for you.M1 : Thank you very much.F1 : You're welcome.Section Two. Questions 13 to 22.Section Two. Questions 13 to 17.Question ThirteenYou see, we have to buy the food anyway, so why not find a more economical way to do it? I will read the newspaper to see if anything is on sale that we need. Since we have a fridge, we can buy some items and freeze them for later use.Question FourteenI'm going to stay in New York for next week. During my stay, I'll be attending a few parties and social gatherings. Of course, I can't wear the same thing all the time. I need two new suits and garments for the evening.Question FifteenI have made a reservation for a flight to New York for next week. And I have to pass on the details of this flight to my American friend so that he can book a room for me during my business visit. So could you tell me what time it is in New York?Question SixteenLook at the rear-view mirror and the side-view mirror to make sure that no one is coming. You may turn your head to look back, too. Now the gauge on the dashboard says the engine is war, so you can put it into drive.Question SeventeenWinter will be here in no time, so we have to know that your radiator fluid can withstand freezing point. This gauge will tell us how low the temperature can go before your car's radiator fluid freezes.Section Two. Questions 18 to 22.Question EighteenIt's amazing to think that the thin thread from cocoons can be woven into such beautiful cloth.This kind of cloth is light and comfortable to wear. So it's often used to make pajamas, shirts, etc. We call it "the Cloth of Kings."Question NineteenI think I can pick up some of these items on this Prescription List without your help. Let me see ,two bottles of aspirin ,a roll of adhesive tape ,and a box of Contac.Question TwentyBlack might look too serious for young people of your age. Why don't you try this violet colour in large. You can use the dressing room over there to try it on, if you like. This style suits you. Question Twenty-one .Vitamin C is certainly one of the most important substances our bodies need. But it's not the only one we need. If you really need to supplement your regular diet ,I suggest you try one of these multivitamins.Question Twenty-twoOnly man has the power of speech, and all men have it. The power of speech is one of the most important possessions of the human race. It makes possible the exchange of ideas between men possible as well as the transmission of ideas from father to son.Part Three. Questions 23 to 30.Interviews conducted by members of the ECE, (Economic Committee of Europe) with enterprises engaged in third-market cooperation have identified several areas in which problems occurred. Many of these problems are characteristic of the particular industrial sector in which the cooperation takes place and cannot be generalized to supply to other sectors.When vehicles and machinery made under cooperation arrangements are launched on new markets, substantial modifications may have to be made in basic features. Such changesmay be dictated by a lack of servicing facilities for the prescribed frequency of service for the standard model and an operating environment that is different form that prevailing in either of the partner's home markets. Since acceptance of the product in question by the client depends upon the manufacturer successfully satisfying his specifications, the partners must closely coordinatetheir ordering procedures in such a way that these changed specifications are communicated in time to the manufacturing plants. If the producing enterprise has a long lead time as a result of internal planning procedures, it may find it difficult to make the necessary changes in the standard model during the time available, to the detriment of its relations with clients in the third market. Clearly, this is an area in which effective managerial techniques can prevent such problems from arising.Rapid fluctuations in demand are characteristic of the market for many of the chemical products manufactured under east-west cooperation arrangement. In order to respond to such shifts in demand, the supplying enterprise must remain in close touch with the market, either directly or through its western partner, in order to adjust its production schedules to take these shifts into account. Otherwise it may find itself with large inventories of unsaleable products while its partner may be in the difficult position of hastening to find4nalternativemarket for the amounts no longer required by the target market.In the turnkey-plant sector, partner enterpriese often discover that they derive totally different results from using the same local subcontractors. According to several western plant contractors interviewed, while the eastern partner obtained complete satisfaction from local suppliers, the western partner found little cooperation, forthcoming long delivery delays, and other shortcomings. This difference usually arises in the case of developing countries in which the western firm has no experience and the eastern enterprise may have been active for many years. Obviously in such cases it is recommended that the western firm rely on its partner's established links with local suppliers instead of attempting to deal with them on its own.Consumer goods make under cooperation arrangements and supplied to third markets often pass through a period of poor buyer acceptance, which is due to inappropriate or insufficient packaging. Since many branded consumer goods are distinguished from one another at the point of sale mainly by their packages ,the key to the successful introduction of a new product in a third market is correct assessement of consumer preferences. This assessment can best be carried out in the market-place by using up-to-date techniques for measuring buyer response to package shape, colour and presentation. Which partner should be responsible for conducting such testing, and。

BEC商务英语(高级)写作模拟试卷123(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷123(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷123(题后含答案及解析)题型有:1. PART ONE 2. PART TWOPART ONE1.The graph below shows the number of permanent full-time, permanent part-time and temporary contract employees in a software design company called Radnor Design over a four-year ing the information from the graph, write a short report comparing the number of full-time employees with the number of part-time and contract employees. Write 120-140 words.正确答案:IntroductionThe aim of this report is to compare the number of the permanent full-time, the part time and the temporary contract employees of Radnor Design from 2004 to 2007.BackgroundThe graph shows the changes of the number of these three types of employees over a four-year period.FindingsFirst of all, permanent part-time employees of Radnor Design have gradually decreased from 380 to 250 in this period. On the other hand, the permanent full-time employees have been increased. They were 200 at the begining of 2004, and slowly incleased its number until the end of 2006, then rapidly increased in 2007 to over 400. As for the temporary contract employees, their number doesn’t seem to be stable. The number increased from 120 to 220 then dropped to 130 over a 2 year - year period in 2004 to 2005. Later on, the number moved simillerly in 2006-2007.ConclusionThe company seems to have more permanent full-time employees than permanent part-time ones. Also, they use temporary contract employees depending on the situation.PART TWO2.One of your company’s competitors is about to open a new store close to your most successful retail outlet. Your line manager has asked you to write a report outlining how this will affect your business. Write your report for your line manager: explaining which types of customers the competitor is targeting describing the possible effects on your company of the competitor’s new store suggesting how to deal with the problems arising from this competition.正确答案:Report on the possible effects of a competitor on our retail outletIntroductionIn response to a request from our line manager I would like to submit the following report which alms to analyze the possible effects of a newly opened store nearby on our own retail outlet which has been running successfully.The Target Customer of the CompetitorSimilar to our own store, the competitors new store positions its prospective consumer among the middle-class people, that is to say, those people whose income is the medium lever, especially those middle-aged people who hold a post in companies. Undoubtedly, their target consumers do not differ muchfrom our company, hwihc has been enjoying its prestige in the cell-phone sales industry.Possible Effects brought on our storeThrough the long-term observation and research by our staff, we have found that a substantial number of our old customers have turned to the new store away from ours. This can be attributed to the fact that the new store has been implementing the ‘price penetration’ strategy since it opened esp. as well as that the cell-phones they provide are of high quality and unique style, according to the survey conducted among customers who have shifted their attention away from our store. Tehrefore, it can be easily predicted that if no Immediate measures are taken, the side-effect on tour outlet will deteriorate. Moreover, the existing customers will be less interested in our product, and iit will be more difficult for us to expand our customer base.Measures that can be TakenFaced such situation, the best way to regain customers’ trust and interst on our cellphone products is to pay more attention to the innovation and development of our product so as to further enhance the quality of our products. In this way, can we attract a larger number of customers.Furthermore, the after-sale service of our store could be further improved. For instance, we can give better warranty of the cell-phone we provides and better maintainence and tuition service of the products. In a word, to best serve customers’needs and offer impeccable service is the key to our business success.3.You work for an established company which would like to expand into new markets. The company has decided to employ a market research organisation to help with this. Your boss has asked you to write to various market research organisations. Write a letter to be sent to these market research organisations: introducing your company describing what you would like the market research organisation to do explaining how your company intends to use the results of the market research saying how the market research organisation should respond if interested.正确答案:Dear Sir/Madam,We are writing to express our interest in a market research report for Latin America where we would like to expand to.Our bank, XYZ AG, is not only well established in our home country in Switzerland but also in Asia where we expanded our business to ten years ago. Our core business is the wealth management for private clients who are living st month we have decided that would like to expand into Latin America where we see a huge potential. Therefore we would need a market research report. This report should consist of the following points: Where do the most wealthy Latin American people live? Would these people consider opening an account with a foreign bank like XYZ and what service would they require? Would they prefer to be advised from our staff in Swtizerland or would they like to have an advisory office in their home country?Having this market research report containing the information mentioned-above we would decide if we are going to open an advisory office in Latin America and where. Additionally, we would be able to prepare our advisors for their new duties.If you are interested in providing us with this report please send an email or letter within the next ten days to the address mentioned-below with a proposal of how the report would look like andthe conditions of your company.We look forward to hearing from you.Yours faithfully,AAA BBBB Peter MillerProject Manager Deskhead Project Management Lat AmXYZ AGP.O. BOX 50005055 Basel, Switzerlandaaaa.bbbb@xyz .com4.The offices of the company where you work are overcrowded. Your head of department has asked you to propose ways of using the office space more effectively. Write a proposal for your head of department, including the following information: an outline of how the current problem came about some suggestions for how to use the office space more effectively possible difficulties of implementing your suggestions and how these could be overcome.正确答案:To the head of researching departmentReport on the complains among staff about working environment.Dear Sir,There are a significant number of complains among our employees in our department about our overcrowded office. Therefore I am writing this report to conquer this problem as effective as I can do.Findings1 As we have just employed 5 new staff in our department. Our office start to feeling insufficient in space that it used to be.2 Since the researching group need a quite working environment which our overcrowded office aparenty can not offer anymore, group members are unsatisfied about the situation right now.3 Due to the fact that there are more people than our working place can be, the ventilation system seems to need to be upgraded.Suggestions1 When the new employees come, their tables is added to our office randomly, so if we can take a afternoon to put all the tables in our office in order, it will definitely change the overcrowded situation.2 A meeting room is needed to add wore than ever now. In this case, those who have to hold a seminar between group members could use a private space instead of the public area in our office. So that other staff will not be bothered by the noisies.3 We can install some new ventilation equipment on the wall. It will cost less than you think, and the problem is solved easily by making a phonecall. Signed, sealed, delivered.ConclusionAll the problems above are actually much easier to solve than they seem to be. But getting the new staff and the gurus united is another story. So I assum a trip together could be recommended before we taking those further actions I listed.Yours faithfully。

BEC商务英语高级阅读模拟题及答案

BEC商务英语高级阅读模拟题及答案

【导语】整理了“BEC商务英语⾼级阅读模拟题及答案”供考⽣参考,更多关于商务英语模拟试题相关内容,请关注! 0 Lack of self-confidence will put you at a disadvantage in a negotiation. 0 A B C D E 1. This company has been involved in diversifying its businessactivities. 2. Although this company is doing well, it has a number of internaldifficulties to deal with 3. This company has reduced the profits it makes on individual items 4. One statistic is a less accurate guide to this company’s performancethan another 5. The conditions which have helped this company are likely to be lessfavourable in the future 6. This company’s share price has been extremely volatile over the lasttwelve months 7. This company is likely to be the subject of a takeover bid in the nearfuture 8. This company’s performance exemplifies a widely held belief A Chemical Company Masterson’s interim pre-tax profits growth of 20% was somewhat inflated asa result of the income received from the disposal of several of the company’ssubsidiaries. The underlying 8% rise in operating profits is a more realisticgauge of the company’s true progress. However, Masterson’s impending merger withBentley and Knight and its appointment of a new chief executive should mean thatthe company will be able to sustain growth for the foreseeable fut5ure. Theshare price has varied little during the course of the year and now stands at £6.75 B Hotel Group During the past year the Bowden Hotel Group has acquired 77 new properties,thus doubling in size . last week the group reported pre-tax profits of £ 88million in the first six months of the year, ahead of expectations and helped bya strong performance from its London-based hotels and newly expanded USbusiness. However. There is still some way to go. Integration of the newacquisitions is still not complete and, while the share price has risenrecently, major problems with integration have yet to be solved. C High-tech Company This time last year a share in Usertech was worth just over £ 1. six monthsago it was worth £ 40. today it is priced at under £ 8 . if proof were need,here is an illustration of how much of a lottery the technology market can be.But some technology companies are fighting back and Usertech is one of them .What has renewed excitement in the company is the opening of its new Americanoffices in Dallas and its ambitious plans to expand its user base in both Northand Latin America. D Building Company Renton’s share price has risen gradually over the past year from £2.4 to £3.8 . The company has been successful in choosing prime location for itsbuildings and has benefited from the buoyant demand for housing. Whilst thisdemand is expected to slow down somewhat during the next year, investors areencouraged by the company’s decision to move into building supermarkets. Workhas already begun on two sites in London, and the company is expected to sign acontract within the next month for building four large supermarkets inScotland. E Pottery Manufacturer Milton Dishes has been through a shake-up over the past year. The group,which has been cutting margins and improving marketing, may post a small profitthis year. The many members of the Milton family, who between them own 58 percent of the business, have been watching the share price rise steadily andseveral are looking to sell. Trade rival Ruskin has bought up just over 17percent of the shares and could well be spurred into further action by the signsof a recovery at the firm. 参考答案:1 D2 B3 E4 A5 D6 C7 E8 C 这种类型的题不过是⼀个句⼦换⼀种说法,关键是看对每⼀段话的理解。

商务英语bec高级考试考试题及

商务英语bec高级考试考试题及

商务英语BEC高级考试试题及答案一、阅读理解(每题2分,共40分)Part 1: 人力资源策略1. What is the main challenge faced Company X's human resources department?A. Attracting skilled workersB. Managing employee performanceC. Implementing new training programsD. Restructuring the department答案:APart 2: 市场营销策略6. What is the primary goal of Company Y's new marketing strategy?A. To increase brand awarenessB. To target an older demographicC. To reduce marketing costsD. To expand into new markets答案:A二、写作(共20分)Part 1: 商务报告Part 2: 商务邮件三、听力理解(每题2分,共20分)Section A: 短对话理解1. Listen to the following conversation and choose the best answer:M: I think we should invest in new software to streamline our operations.W: ________. Let's discuss it at the next board meeting.B. That's a great ideaC. We don't need any changesD. I'm not sure about that答案:BSection B: 长对话理解1. Listen to the following conversation and answer the question:What is the main topic of the conversation between the two speakers?A. Company restructuringB. Employee benefitsC. Marketing strategiesD. Product development答案:A四、口语表达(共20分)Part 1: 角色扮演场景:你是一家咨询公司的项目经理,你的同事John因为个人原因无法参加即将到来的客户会议。

BEC商务英语(高级)写作模拟试卷3(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷3(题后含答案及解析)

BEC商务英语(高级)写作模拟试卷3(题后含答案及解析)题型有:1. PART ONE 2. PART TWOPART ONE1.? The chart on the opposite page shows the annual percentage change in turnover of two companies, compared with the previous year, from 1990 to 2000.? Using the information in the char[, write a short report describing and comparing the changes in turnover for the two companies during the I I-year period.? Write 120 - 140 words.正确答案:This report summarises changes in the turnover of two companies, Carrington and Thompson in the years 1990 to 2000. In that time, Thompson’s turnover increased by between 2 and 6 per cent every year Carrington’s greatest rise was 5 per cent, and its turnover fell in two years. Only in one year did this company’s growth exceed that of Thompson.Initially the trend was towards rising turnover, the pattern for Carrington mirroring that for Thompson but with a year’s delay: while Thompson’s increase peaked in 1992, Carrington’s did so the following year. In the subsequent decline, Thompson’s turnover continued to rise, although at a slower rate, whereas Carrington’s fell. Both recovered in 1996 and 1997, with no change in the next year. In 1999 both companies saw reduced growth, and in the final year Carrington’s recovered, while Thompson’s was static.PART TWO2.How to approach Writing Test Part Two? In this part you have a choice of three tasks: a report, proposal and piece of business correspondence.? Look through the three tasks and choose the one which you think you could do most easily? Read the task again, underlining the key words. You should note exactly what you are required to do, and who you are writing to.? The second paragraph of the instructions summarises what you should write, who you are writing it for, and the three or four points that must be included.? Make an outline plan, with notes for each point. It is best to follow the order of the 3 or 4 points that are stated, as you will lose marks ifyou leave any out.? Write your text.? Try to use a wide range of appropriate vocabulary and grammatical structures,? You will need to invent some information for this part,? If you write the report or proposal, you should use suitable headings.? If you write the business correspondence, you should include suitable openings and closings (e.g. Dear Mrs Smith and Yours sincerely with your signature), but no addresses.? Make sure the level of formality is appropriate given who you are writing to.? Check that you have written your answer in 200-250 words.? After writing, read what you have written, correct mistakes and make improvements. Ifyou want to add anything, use a sign, e.g. *. Put a line through anything you want to omit. You shouldnot rewrite your answer? Make sure the examiner will be able to read your answer Use a pen and your normal handwriting (do not write in capital letters).? You should spend about 40-50 minutes on this part.1. Question 2? The managing director of your company has decided to review the company’s staffing situation. You have been asked to write a report concerning this.? Write your report for the managing director, including the following information: ? a description of the company’s recruitment methods ? an outline of the company’s training programme ? an evaluation of the current situation ? one or two recommendations for improvement.? Write 200 - 250 words.Question 3? Your department has recently been found to be less efficient than others in the company, and your head of department wishes to make improvements. You have been asked to make a proposal concerning this.? Write your proposal for the head of department, ? outlining the current problems in efficiency ? giving reasons for the lack of efficiency ? suggesting ways of improving efficiency ? explaining the resources needed to implement these improvements.? Write 200 - 250 words.Question 4? A business college has invited your company to give a presentation to its students. Your managing director has asked you to give the presentation and to write to the college about it.? Write a letter to the head of the college, ? introducing yourself and accepting the invitation ? outlining the content you propose for the presentation ? explaining the benefits your presentation will have for students ? detailing your practical requirements concerning the presentation.? Write 200 - 250 words.正确答案:Question 4/LetterDear Mrs Cardew I am writing regarding your invitation to our company to give a presentation at your college. I am Deputy Head of Finance here, and would be pleased to give the presentation. I understand that the presentation will be open to all of your students, and I hope that the following topic will be of general interest. I propose to talk about the importance of careful financial management, focusing on the potentially disastrous results of poor financial, managerial and ethical decisions. They affect both the businesses which make them, and the communities in which those businesses are located. I shall include many genuine examples from the world of business, which will reinforce the importance of the subject. This will, I hope, show your students that finance does not simply consist of number crunching’, and will give them some understanding of the legal and ethical principles involved. In addition, I intend to present the students with practical problems to solve, as a follow-up to the presentation, and this activity should help them to apply principles and develop their judgement.The whole session will last around two hours. I would be grateful if it could be held in a room with tables which the students could sit round in groups of about six, and I would also like an OHP to be available, please.With many thanks. Yours sincerely Karen Petherick。

BEC商务英语(高级)口语模拟试卷83(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷83(题后含答案及解析)

BEC商务英语(高级)口语模拟试卷83(题后含答案及解析)题型有: 2. SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ide 3. SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiSECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.1.In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A Business cost: how to reduce business costs in improving the state of a business B Promotion: what should be paid attention to when the staff want to get promoted C Company image: what should be considered when establishing or changing your company image正确答案:A Business cost; how to reduce business costs in improving the state of a business Cost reduction is an important factor in improving the state of a business. It can obviously result in higher profits and a stronger enterprise. Most business leaders and managers would like to reduce costs. Effective ways to reduce costs include training your workers, getting quality goods from suppliers, and using Total Quality Management(TQM)tools, because reducing costs means reducing waste, that is, wasted materials, wasted effort, and wasted time. In these days of changing technologies and methods, it is necessary to train your workers to keep them up to date. Low quality goods from suppliers are a major source of waste. You should not only try to get good quality suppliers but also work with your suppliers to help them improve their operations and quality of output. There are a number of improvement methods that can be placed under the umbrella of Total Quality Management. In conclusion, helping your suppliers, training your workers, and using TQM-type improvement tools can help to eliminate waste and improve the profits of your business.B Promotion: what should be paid attention to when the staff want to get promoted If you want to get ahead in an organisation, share this enthusiasm even to tell your supervisor what you like about your job. Be willing to take on more responsibility. V olunteer to help out in ways you feel proper will make you more valuable to the organisation. Ask for help in finding the best training source. Get as much training as possible! Take any training that is available from your employer. Even if it is not in your area of responsibility, it may help you gain new skills in otherareas. Define what training you need to do a better job. Use your spare time to take evening classes. Instead of watching TV at home, read books and magazines on related subjects. Stay up with what is going on in your field. Computer skills and the use of new technologies are very important. It will help you to make great progress.C Company image: what should be considered when establishing or changing your company image A company image is an intangible item, but it’s as important, if not more so, than the raw materials you fashion into a tangible product, machinery you use to make products or your product inventory. Consider these items when establishing or changing your company image. Make sure your brochures, advertisements, product packages and business cards reflect your image. For example, a children’s party planning service might create materials that look fun and youthful by using bright colors and cheery images. Match the promotional events in which you participate to your image. For example, if you own a wedding planning service you might sponsor or participate in a wedding gown fashion show. A four-star restaurant might support the local opera or symphony(or advertise in event programs)because people frequently enjoy a meal before or after these events. Your customer service policies, such as your merchandise return policy, impacts your image. Nordstrom, a retail chain, is famous for its “we’ll take anything back” policy. Company legend tells of an employee that gave a customer a refund for returned auto tires. But, Nordstrom doesn’t sell tires! Through this policy, Nordstrom has created an image that it will do anything to please its customers. Make sure your customer service policies are consistent with your desired image.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.2.In this part of the test, you are given a discission topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates Organising a PR EventYour company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event.Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference.For three candidates Organising a PR EventYour company is organising the press launch of a new model of its car. You have been asked to help with the preparations for the event.Discuss and decide together: who will be invited to attend your press conference what information is needed in the press conference how you will get along with the guests.正确答案:A: Our Company is organising a press conference to launch our latest model. We must make careful planning and considerate arrangements to ensure themost satisfying outcome. B: True enough. I think the first thing we should take into consideration is the people we shall invite to the press conference. What are your views on this? A: As I see it, we should target most important motoring magazines, national papers, major regional papers and freelance journalists, etc. B: That’s a good point. When the public reads positive things in their favourite magazine or newspaper, they are the journalists’own comments and therefore much more powerful than advertising because they aren’t influenced by the organisation. A: Yes. So, our goal is to communicate the quality and image of our cars to the motoring press. B: Then, how about the information needed in the press conference? Would you comment on this point? A: I think we should make sure that press information packs are accessible to everyone present. B: I wonder if you could explain it in more detail. A: Sure. The information packs include, for example, brochures about specifications of our advanced cars, the most attractive pictures reflecting the modern image of our cars, etc. B: I agree entirely. What’s more, I think welcome information and itineraries for guests should also be prepared in advance. A: Oh, exactly.。

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商务英语高级模拟试题(3)(1~8/共8题)READINGPART ONEAIn terms of efficiency, not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called "the Wanamaker era" . It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags(to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing(thus minting the concept of "truth in advertising" ).BThe website is readily available to any consumer with a computer, and in this day and age, includes the majority of consumers throughout the world. There are no additional costs in reaching the expanded global markets. Since the Internet advertising extends to the global audience anytime, the chances of potential customers are more and hence the profit margin is also on the higher side. The bottom line is that the advantages of Internet advertising is much more than that of its traditional print forerunner, in lessened costs, availability, expanded consumer markets, and largely in the overall profit margin.CThe best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but also work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organisation does to facilitate an exchange between the company and consumers.DThe advantages of print media enable you to send in the copy and have it displayed on the section you want within a few days. If it is a classified ad, this can be just 48 hours. The beauty of print media advertising is that you can be as creative as you wish, as long as you follow the guidelines set out by the newspaper. This will usually exclude nudity and strong sexual references in the copy and publishers will usually adhere to advertising standards legislation.EYou write ads, based on relevant keywords for your business—these are displayed on search results pages and websites within that network. If someone types in a keyword/phrase relevant to your business and that matches your advert criteria, your ad will then show on the page. If someone clicks on your ad, you will be charged a fee based on the cost per click value you set for that advert. Therefore, it is important to make the advert clear, so to avoid wasted clicks from people who misunderstood your message.第1题In pay per click, the advertisers pay their host only when their ad is clicked.第2题Advertising is certainly part of marketing.第3题The traditional print advertising is more expensive and less reachable than internet advertising.第4题Print media will still have a strong foothold amongst readers.第5题Advertising online is not limited by geography or time.第6题Wanamaker refused to advertise on Sundays because he was a practicing Christian.第7题You should make your advert precise to avoid extra money cost.第8题The pricing of products will have a direct effect on your business.下一题(9~14/共6题)PART TWOProtecting the corporate memoryMany companies risk losing expertise through job cuts. But by analysing how staff interact, they may be able to minimise the damage. Many staff have knowledge which is essential to their company. So what can businesses do to avoid losing that expertise when staff leave, and to dissuade employees from keeping their knowledge to themselves in the face of possible job cuts?First, they need to recognise the problem. A downturn in the economy exposes many companies´lack of commitment to understanding and using their people´s knowledge. When companies feel they´re in a crisis, it is one of the things that goes by the board. Unless, that is, they´ve made it a routine or suffered because of losing knowledge in the past.Next, any attempt to stop knowledge walking out of the door must be handled sensitively.1 Employees would be extremely cynical and see it as an attempt to extract their unique knowledge, which they believe gives them job security.Strong incentives are needed to coax people into divulging their expertise when being dismissed. 2 At first sight, this might seem excessive, but the disadvantages should be weighed against the benefits.Of course, not all knowledge can be captured by the organisation and turned into a process.3 To find out who these ´knowledge hotspots´ are, companies need to question their staff and analyse their social networks. Companies shouldn´t ask employees what they know, but who they would ask if they wanted to know about different subjects.4 And, more importantly, the process reveals the others who always know somebody who knows.The latter can be high on the list for redundancy because managers are unsure what they do, or because they appear to be weak performers. 5 People like this are often not ambitious but they can hold a company together. The most valuable knowledge is often not possessed by the people who seem to be star performers.If those at the centre of knowledge networks come to be seen as the most valuable people, those who keep their knowledge to themselves will look vulnerable when downsizing is deemed necessary. 6 In such companies, the incentive to share knowledge should be even greater when jobs are under threat.For some companies, it may be too late to salvage important knowledge. Building a culture where knowledge is understood, valued and shared can take a long time. Now may be the timeto prepare for the next downturn.A. Organisations that reward people for sharing knowledge will know who falls into each of these two opposing categories.B. This approach enables them to identify those with a limited number of network relationships.C. Launching a knowledge-sharing initiative at a time when people are expecting redundancies would not be a good idea.D. This provides evidence of the risk that such a policy will meet resistance. Because of the difficulty of achieving this, it is far better not to lose the valuable sources of knowledge at all. But a ´knowledge mapping´ exercise might reveal that they play a critical role as mentors to the rest of the team.G. The price may be an increase in their redundancy package, provision of career counselling, or an agreement to hire them back as consultants.H. When companies feel they´re in a crisis, it is one of the things that goes by the board.第9题第10题第11题第12题第13题第14题上一题下一题(15~20/共6题)PART THREESomewhere today, a group of staff from General Motors will meet as part of the ´Go-Fast´programme, and hammer out a new initiative to cut costs and bureaucracy. They may focus only on wiper-blades, or staff appraisal, or showroom design. But by this afternoon, there should be an outline savings plan, which will, when implemented, be measured carefully for signs of success. The aim is to transform GM from a lumbering leviathan into the corporate equivalent of a sports car. The intention is not just to be big - GM is one of the biggest car manufacturers in the world - but to be fast, particularly in its responsiveness to the market. The success of the programme is reflected in the large number of suggestions being introduced - far more than in the old days, when every change had to come from senior managers focusing on the ´big picture´.The progress made has trans- formed investor perceptions of GM. Before the Go-Fast programme was introduced, the conventional wisdom was that GM´s market share was in permanent free fall and its organisation incapable of doing anything about it. Now, the decline has been turned around, and the senior managers´ change of approach has led to the company being energised with a winning spirit that has unlocked long-dormant capabilities. That it took a firm of consultants to help devise the programme is perhaps a sad reflection of the danger of corporate thinking becoming inflexible.The shareholders´ support of GM´s strategy to become more outward-looking and innovative is some- thing of a luxury, though in the long run success would convince even the most sceptical shareholders. The strategy includes beating down on costs and extracting maximum synergies from GM´s numerous alliance partners, such as its tooling suppliers, and exchanging ideas and management tools with other corporations of widely differing sizes, sectors and nationalities. Having such input is one thing, but its value would be undermined without a coherent mechanism to put ideas into practice, and this is where the consultants proved invaluable.In the car industry, however, there was plenty of scepticism about the programme when it was first announced, with many convinced that only much smaller organisations stood a reasonable chance of making such a transformation, particularly when it involved changes to the company culture. Surprisingly, perhaps, this fear was not shared by the consultants who helped senior management to design the programme and, crucially, effect a change in leader- ship skills; rather, they were more concerned about the impact that pockets of opposition within GM might have.The results of the scheme so far give rise to cautious optimism. No aspect of GM´s work can hide from scrutiny, and initial fears of a lack of ´joined-up thinking´about the impact of one change on other areas soon dissipated, as the ´leadership panels´ responsible for approving and implementing changes took a broader view. But while internal management has improved dramatically, many analysts are sceptical that the initiatives can outweigh GM´s mountainous pension obligations. The company is still suffering the effects of poor decisions in the past, such as the choice of certain alliance partnerships, and a major change of strategy might be necessary to recover from these. If this were to take place, the company´s core car manufacturing would need to be much more firmly rooted than it is at present, to ensure it didn´t suffer from lack of focus. However, the architects of the scheme are confident that GM will be far more outward-looking and innovative in the near future.第15题What point is made in the first paragraph about GM´s ´Go-Fast´ programme?A.The intention behind it is to increase GM´s market share.B.Suggestions need to be agreed by senior managers.C.All areas of business are examined for possible improvements.D.Senior managers are excluded from the initial discussions.第16题In the second paragraph, the writer regards it as positive thatA.the programme allows improvements to come from within.B.certain senior managers have left the company and been replaced.C.the consultants developed the ideas on the basis of company proposals.D.investors´ continued confidence in the company has been justified.第17题In the third paragraph, the writer claims that the ´Go-Fast´ process is successful because ofA.the company´s alliances with many business partners.B.the method of implementing changes.C.the positive attitude of investors.D.the exchange of management thinking with other companies.第18题When starting to set up the programme, the consultants expected thatA.the size of the company might make it difficult to introduce changes.B.senior managers might be unwilling to change their work style.C.it might be difficult to change the company culture.D.some of the workforce might resist the changes.第19题What concern is expressed in the last paragraph about the ´Go-Fast´ programme?A.It may not save enough to meet the company´s financial demands.B.Management is being distracted from the company´s core activities.C.It has led the company to make unwise strategic decisions.D.The company is focusing on changes in the wrong areas.第20题What would be the best title for the article?A.Improving internal and external communicationsB.Choosing the most suitable consultantsC.Making a company more adaptableD.Changing a company´s management structure PART FOUR上一题下一题(21~30/共10题)PART FOURThe Internet can make the news more democratic, giving the public a chance to ask questions and seek out facts behind stories and candidates, according to the head of the largest U.S. online services."But the greatest 1 for public participation is still in the future, " Steven Case, Chairman of American Online, told a recent meeting on Journalism and. the Internet sponsored by the Freedom Forum. 2 , some other experts often say the new technology of computers is changing the face of journalism, giving reporters 3 to more information and their readers a chance to ask questions and turn to 4 sources."You don´t have to buy a newspaper and be confined to the four corners of that paper any more, " Sam Meddis, online technology editor at USA Today, 5 about the variety of information available to computer users.But the experts noted the easy access to the Internet also 6 anyone can post information for others to see. "Anyone can say anything they want, 7 it´s right or wrong, " said Case. Readers have to determine for themselves whom to trust. "ln a world of almost infinite voices, respected journalists and respected brand names will probably become more important, not 8 , " Case said.The Internet today is about 9 radio was 80 years ago, or television 50 years ago, or cable25 years ago, he said. But it is 10 rapidly because it provides people fast access to news anda chance to comment on it.第21题A.promisingB.potentialC.possibilityD.opportunity第22题A.OtherwiseB.HoweverC.ThereforeD.Although第23题A.accessB.timeC.opportunityD.space第24题A.otherB.differentC.definiteD.similar第25题A.observedB.criticizedC.discussedD.told第26题A.meansB.emphasizesC.conveysD.explains第27题A.whetherB.eitherC.ifD.provided第28题A.littleB.worseC.lessD.few第29题A.whatB.whichC.whereD.when第30题A.changingB.improvingC.goingD.growing上一题下一题(31~40/共10题)PART FIVEWhat are the specific traits 1 will assist executives to climb the ladder of success? Opinions vary widely. Given approximately equal qualifications and circumstances, some claim the success factor is largely a matter of luck—being in the right place 2 the fight time. Others speak of an almost crazy devotion to work, combined 3 a degree of ruthlessness. One "expert" maintains that it´s undoubtedly a matter of how much education your mother had.To make it big, executives must possess four basic skills:First, drive Business success takes an unusual amount ofenergy. A successful executive—almost 4 definition—is a striver. 5 will get tense when he is not striving.Second, people sense Some say being able to judge people is more important 6 a high IQ, The skill can be instinctual, 7 in most cases it is painstakingly learned.Third, communications ability. Different executives make themselves understood in different ways. Some transmit ideas best face to face; others are masters of the telephone call; still others are persuasive writers. One way 8 another, they all communicate clearly.Fourth, calm 9 pressure No businessman will get very far 10 he chokes up.第31题第32题第33题第34题第35题第36题第37题第38题第39题第40题上一题下一题(41~52/共12题)PART SIX0 Communicating in groups ensures that each person present there is hearing the00 same information at the same time. Group communication also allows people to41 interact with each other about the changes and can help people develop a sense of42 team, particularly that in a climate of adversity. Communicating in groups also has43 some disadvantages. In many organizations where there will be people who will44 not feel comfortable in talking in a group context. The more "personal" the45 effects of the change, and the more likely people will withdraw from the group46 process. A second danger of group communication is that for one or two47 particularly vocal and negative people can set the tone for the group, and then foster48 unproductive negative discussion out. While expressions of concerns about change49 are healthy, the "doom-sayer" can cause this process to become destructive. So for50 this reason, group communication needs to be managed with skill and expertise.51 Sometimes an external facilitator person is necessary. Finally, there are some issues52 that cannot be discussed within a group. For example, when in downsizing situations,it is inappropriate to announce to a group that John and Mary are losing their jobs. When changes are likely to create a high degree of upset to individuals, they must be dealtwith in private.第41题第42题第43题第44题第45题第46题第47题第48题第49题第50题第51题第52题上一题下一题(1/1)WRITINGPART-ONE第53题图片上一题下一题(1/3)PART-TWO第54题Question 3·Your department has recently been found to be loss efficient than others in the company, and your head of department wishes to make improvements. You have been asked to make a proposal concerning this.·Write your proposal for the head of department,outlining the current problems in efficiencygiving reasons for the lack of efficiencysuggesting ways of improving efficiencyexplaining the resources needed to implement these improvements·Write 200—250 words.上一题下一题(2/3)PART-TWO第55题·There has been a morale problem in your factory. You are asked to write a proposal on motivating the workers in your factory.· Write the proposal for your manager:— outlining the present morale situation,— stating the result of this problem,— proposing ways to motivate the workers.上一题下一题(3/3)PART-TWO第56题Question 2·The managing director of your company has decided to review the company´s staffing situation. You have been asked to write a report concerning this.·Write your report for the managing director, including the following information: ·a description of the company´s recruitment methods·an outline of the company´s training programme·an evaluation of the current situation·one or two recommendations for improvement.·Write 200 - 250 words.Question 3·Your department has recently been found to be less efficient than others in the company, andyour head of department wishes to make improvements. You have been asked to make a proposal concerning this.·Write your proposal for the head of department,·outlining the current problems in efficiency·giving reasons for the lack of efficiency·suggesting ways of improving efficiency·explaining the resources needed to implement these improvements.·Write 200 - 250 words.Question 4· A business college has invited your company to give a presentation to its students. Your managing director has asked you to give the presentation and to write to the college about it. ·Write a letter to the head of the college,·introducing yourself and accepting the invitation·outlining the content you propose for the presentation·explaining the benefits your presentation will have for students·detailing your practical requirements concerning the presentation.·Write 200 - 250 words.上一题下一题(57~68/共12题)LISTENINGPART 1Play00:00…VolumeThings happened to John 1 John Muskavitch,______,couldn´t attend meeting2 John left Tuesday for______to be with his ill mother.Initial acquaintance with the company 3 The company´s name is______.4 John was with his first boss______to his first regional meeting.5 The company deals with______.Impression of the regional meeting 6 People in the company are great bouch of people.kind of like a______family.7 His______were the much respected and admired.Team work in the company 8 The work they do is______.9 Whenever they have______,they are all just a phone call away.10 They speak up or tactfuly disagree at meetings,______.conferences.11 They often feel it is not easy to deal with constant change of rules and______.12 John was in the position of president due to______important people in his professional life.第57题第58题第59题第60题第61题第62题第63题第64题第65题第66题第67题第68题上一题下一题(69~78/共10题)PART 2·You will hear five people talking.·For each extract there are two tasks. For Task One, choose the areas from the list A—H. For Task Two, choose the benefits from the list A—H.·You will hear the recording twice.Play00:00…Volume第69题Task One - Problems·For questions 13-17, match the extracts with the problems, listed A-H.·For each extract, decide which problem for the company is mentioned.·Write one letter (A-H) next to the number of the extract.A The directors´experience was narrow.B Certain products went out of fashion.C There was a reliance on poor-quality supplies.D There were conflicts between directors.E Too many new products were launched at the same time.F Reasons for previous success were misunderstood.G There was a failure to understand economic trends.H Some advisors made poor recommendations...........................第70题..............................第71题..............................第72题..............................第73题...............................第74题Task Two - Responses·For questions 18--22, match the extracts with the responses, listed A-H.·For each extract, decide which response the company made to the problem.·Write one letter (A-H) next to the number of the extract.A Large severance payments were made.B New shares were issued.C A takeover bid was accepted.D Low-cost products were introduced.E A partnership abroad was formed.F One division was sold off.G Some products were rebranded.H A cost reduction programme was introduced................................第75题................................第76题。

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