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剑桥BEC真题集第二辑(中级)口语答案

剑桥BEC真题集第二辑(中级)口语答案

●types of activities●CostFirstly, we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For example if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event.Secondly, Cost is not always the essential thing. How much we spend is depending on the nature/characteristics of the transaction or the size of the deal. But sometimes we should consider the profit issue. If the company is expecting to make big gain/profits out of a specific client, it should at least put in proportional investment to entertain/please its clients. The ideal plan would be spending as little money as possible to get the deal done. But you must not offend your clients. You should make them feel being welcomed.What is important when choosing retail premises to rent?●Location of site (transportation)●Length of contract●Demand for products or services●Labor costs●Competition●Local workforce availableFirstly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other s upporting energy, whether it’s convenient for staff to go to work.Secondly, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.What is important when deciding on packaging for products?●Image●production processThe packaging of our products is in fact a kind of advertisement for our products. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the distinctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Besides, the production process decides the physical characters of your products. For example, what they are made of, metal glass or wood? Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold packaging. As for metal products anti-wet and anti-rust packaging is necessary. Appropriate packaging can ensure the quality of your products during the●image●production process●convenienceFirst of all, when packaging, it’s very important to choose the color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attentionSecond, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.What is important when selecting staff for promotion?●Attitude to work●Current performance●Personal qualitiesAttitude to work工作态度: The staff who hold a positive attitude toward work should be promoted. If a person likes his job, he will devote his heart and soul into the job and try every effort to accomplish the task. Moreover, his hard-working might well influence the other staff and set a good example for them. The company needs such kind of spirit.Current performance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one who gets the chance should be the best one among all staff. Otherwise other staff won’t be convinced. Current performance can just tell all staff what he or she has done and can also tell the staff the reason for promotion. Then everybody will try his/her best to work hand and make some achievements.Personal qualities人品: Relevant personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these qualities can establish credibility and integrity among colleagues. The selecting staff should be as a contributor to the company and as a person of high personal standing with a capacity for leadership.Communication skills,Cooperation skillsWhat is important when considering a career change?●Further study or training●Opportunities for future promotion●Salary●Location●Company reputationFirstly, further study or training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Secondly, future promotion normally provides an increase in pay and status and brings you a sense of career achievement.Thirdly, Salary is not the most important thing in the world. I do think so. But without money, we’ll be in difficulties. When we can’t support our families, we will naturally consider careerchange.Location must be taken into account, especially for one who is married and has children. If the new job means relocation, moving to a strange city, it can be a great threat to one’s family life, and various problems will arise, such as children’s education, etc. Besides, people have to consider whether the climate, food and the culture there fit them or not.What is important when planning an advertising campaign?●Market research●Selecting appropriate mediaMarket research: It enables you to know what is popular in the market and what prices customers can accept. All the above are very crucial for you to decide when, where and whom you can give your advertisement.Selecting appropriate media: For example, if your new product aims to reach young people, it is a wise choice to put an advertisement on either TV or Internet, for the young are used to getting news there. Or it will be a waste of money.Pricing: After carrying out market research, we can know what the most rational price of a new product is.What is important when choosing transport for business trip?●Convenience●Cost-effectiveness●ComfortFirstly, Convenience transport can help to make your trip easy, efficient and free from fatigue. Secondly, It is advisable not to choose a transport whose cost is beyond your budget, since expensive transport can even stop you from meeting your targets. You should never allow this kind of cost to ruin your whole business.Finally, Comfort means being physically relaxed and contented, free from worries and unhappiness. With comfortable transport, you can arrive well rested and ready for your work. This is vital for the success of your business.What is important when exporting goods or services for the first time?●Cultural differences●Professional adviceWhen exporting goods or services for the first time ,it is very important to consider cultural differences. Cultural differs from country to country. People in different countries have different tastes and needs for goods or services. In order to cater to the tastes and needs of people in foreign countries, a company should take cultural differences into consideration when exporting goods or services for the first time. Otherwise, the goods or services won’t sell well. Professional advice is also important. Since the company has never done international business before, it may lack experience of exporting goods or services. If the company seeks professional advice, it may avoid marketing disasters which may lead to big losses. In addition, it’s also important for the company to locate a good exporting firm which can provide great assistance in selling goods or services to foreign countries.What’s important when dealing with complaints from clients?●Offering an apology●suggest a solution to the problemOffering an apology is the very basic level. When the clients think that they have received unfair treatments, the first thing that the company should do is to calm them down and try to keep the client. An apology is the first step and a useful method to maintain control of the situation. Offering an apology is an important gesture to show that the hosting company is fully aware of the situation and would like to take the potential responsibility for its mistakes. The complaining clients would feel that their complaints are being paid attention and may therefore be happy to proceed to the transaction with the hosting company.It is necessary to suggest a solution to the problem as well.The clients want to enter into the transaction in a good mood and with a reliable and trustworthy business partner. Apart from an apology, the client would want to have the problems and misunderstanding solved before their communication moves to the next level. If the hosting company failed or refused to suggest a solution, its sincerity of entering into the transaction would be put into doubt.What is important when setting prices for new products?●Production costs●Competitors’ prices●Demand●QualityThe first thing we must take into account is Production costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Competitors’ prices: If we sell our products at a lower price than our competitors, we can seize a large market share quickly. Then, large sales volume can help our company reduce production costs and achieve higher profits.Demand需求: When demand is strong, we can set high prices. When demand is weak, we can set lower price. Firms must estimate the quantities of a product that consumers will demand and then set the price for the new product.Quality质量: If the new products are of better quality and can perform more functions than competitors’, then the prices can be high.What is important when aiming to reduce staff turnover?●Financial incentives●career structure●Pleasing work environment●flexible working hours●trainingFirstly, financial incentives are important. Staff want some sort of recognition for the job that they do. Correct Financial incentives plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Secondly, career structure is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)Thirdly, creating a pleasing workplace is very important when aim to retain good staff. Apleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.Financial incentives: The majority of people work in order to live better instead of work for fun. It is most likely that they change their job in order to get a better payment. Therefore, if the company raises the salary of the staff, I think many of the staff will stay with their job. Besides, it can encourage people who work hard and set a goal for those who won’t.Career structure (Opportunities for future promotion): Employees will remain with their current employer if career opportunities are presented. Career plans for those who want to move upward in the company undoubtedly improve morale and boost engagement.Pleasing work environment: A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc. By creating a work environment that allows for flexibility, growth and development, you promote loyalty among good employees and build their commitment.Flexible benefits, Further study or training。

剑桥雅思9真题及解析Test1口语

剑桥雅思9真题及解析Test1口语

剑桥雅思9真题+解析-Test1口语Part1What games are popular in your country? [Why?]你们国家流行什么游戏?(为什么?)名师点题剑9口语,而近期的雅“游戏”话题是近期考试的热点话题。

它在已有的题库中多出现在Part I,而近期的雅,比如要求考生描述儿童时期玩过的一款游戏(A game you思口语考试多将其放在Part 2,比如要求考生描述儿童时期玩过的一款游戏()等。

对于这个话题,回答思路既可“天女散花”,即列举在played a lot in childhood一个国家内受不同群体欢迎的游戏,亦可“孤注一掷”,即将答案具体化,将回答的重点落实到具体的某项游戏上,再给以适当的细节描述。

高分示例1It varies. For our young generation, there is only one name for games that we are crazy about, which is the computer games, either single-user version or concurrentversion. For the eider generation, like my grandpa, they have a lot of folk games to play, such as shuttlecock, diabolo and jumping rope. As for the reason why such kind of situation appears, personally I think it has much to do with the changes of times and technology.高分示例2I would say the most popular game is Plants Vs. Zombies. When it comes to the reasonof popularity, I would like to summarize the following two points: firstly, this game is easy to learn; secondly, through conquering the zombies in the game, peoplecan obtain a sense of satisfaction, which is urgently needed to push people forward.高分示例3Based on my own experience and observation from the peers around, I have to admitthat computer games are enjoying an increasing popularity. Various kinds of computergames crop into people's attention, adventure games, role-playing games and racinggames so on and so forth. Why people are fascinated with those games? I think theyjust want to find a way to relieve the pressure brought by study or work.亮点表达be crazy about对……痴迷concurrent version网络版adventure games冒险类游戏racing games竞技类游戏single-user version单机版Plant Vs. Zombies植物大战僵尸role-playing games角色扮演类游戏Do you play any games?[Why/Why not?]你玩儿游戏吗?(为什么?)名师点题剑9口语对于此类问题,开门见山是最好不过的选择。

口语Part3,Part4详解

口语Part3,Part4详解

Part3Part4
口语Part3,Part4详解
板块:考试时间:考题单元数量:考题总数听力约25分钟525
阅读与写作30分钟640口语5分钟-7分钟4──上半年考试时间:日
3月23日,5月18日
下半年考试时间:9月7日,12月7日
口语(speaking )
单元形式考察目的
1问候及询问姓名;两张相似的图片找出两张图片的四个不同点2一组图片[4幅]讲出相关的故事(现在时)3几组图片找出每一组图片中不同的
4开放性问题:姓名、年龄、学校班级回答问题
、喜欢和不喜欢的。

考试注意噢:
1. 进门面带微笑,主动和考官打招呼,说出自己的名字.
2. 就坐后, 礼貌回答“Thank you, teacher.”
3. , , , 必胜“”.
轻松,自然,大方,微笑是最大的胜武器
4. 考试过程中听不懂或不会答,不要紧张,主动问“What? Pardon?”
5. 注意考官提问的时态,注意用完整句.
Part 3.经典游戏:odd one out
1Picture is the different one Because 1. Picture … is the different one. Because…*先找出不同的再说明原因,用手去指图片*注意观察人物,动作,地点,物品种类等
There be 句型.

答案不唯一,视角多元化。

剑桥少儿英语二级口语考试真题及答案

剑桥少儿英语二级口语考试真题及答案

剑桥少儿英语二级口语考试真题及答案全文共3篇示例,供读者参考篇1Cambridge Young Learners English (YLE) is a series of fun and engaging English language exams designed for young learners. The exams are divided into three levels: Starters, Movers, and Flyers. This article will focus on the YLE Movers exam, which is the second level in the series.The YLE Movers exam tests the students' ability to communicate in everyday situations and consists of three papers: Listening, Reading & Writing, and Speaking. In this article, we will look at the Speaking paper, which is divided into five parts.Part 1: IntroductionIn this part, the examiner greets the student and asks them questions to help them feel at ease. For example, the examiner might ask the student about their name, age, likes and dislikes.Part 2: Picture DescriptionIn this part, the student is shown a picture and asked to describe what they see. For example, the examiner might show apicture of a classroom and ask the student to describe where the teacher is standing or what the students are doing.Part 3: Question and AnswerIn this part, the examiner asks the student simple questions about everyday topics such as food, animals, or toys. For example, the examiner might ask the student what their favorite animal is or what they like to do in their free time.Part 4: Role-playIn this part, the student is given a role-play scenario and asked to play a role. For example, the examiner might pretend to be a shopkeeper selling fruit, and the student is asked to buy some fruit using the language they have learned.Part 5: ConversationIn this part, the student has a conversation with the examiner on a given topic, such as their favorite hobbies or what they did last weekend. The student is encouraged to ask questions as well as answer them.Here are some example questions and answers from the YLE Movers Speaking paper:Question: What is your favorite subject at school?Answer: My favorite subject at school is art because I like drawing and painting.Question: Do you have any pets?Answer: Yes, I have a dog. His name is Max and he is very playful.Question: What did you do last weekend?Answer: Last weekend, I went to the park with my friends and played football.Preparing for the YLE Movers Speaking paper can be fun and engaging for young learners. By practicing with a teacher or parent, students can improve their speaking skills and feel more confident during the exam.In conclusion, the YLE Movers Speaking paper tests students' ability to communicate in English in a variety of everyday situations. By practicing and preparing for the exam, students can develop their speaking skills and build a strong foundation in English language learning.篇2Cambridge Young Learners English (YLE) is a series of fun and engaging tests designed to assess young learners' proficiency in English. The YLE exams are divided into three levels: Starters, Movers, and Flyers. In this article, we will focus on the YLE Starters exam, which is the second level in the series.The YLE Starters exam assesses listening, reading, writing, and speaking skills. In this article, we will focus on the speaking portion of the exam. Below are some sample questions and answers for the YLE Starters speaking test.Part 1: IntroductionExaminer: Hello, what's your name?Candidate: My name is Lily.Examiner: How old are you?Candidate: I am six years old.Examiner: Where are you from?Candidate: I am from China.Part 2: Describing a PictureExaminer: Look at this picture. Can you tell me what you see?Candidate: I see a dog. The dog is brown. It is sitting on a green grass.Examiner: Can you tell me what the weather is like in the picture?Candidate: It looks sunny in the picture.Part 3: Asking and Answering Questions Examiner: Do you like animals?Candidate: Yes, I like animals. My favorite animal is a cat.Examiner: Can you tell me what a cat looks like?Candidate: A cat has four legs and a tail. It has fur and whiskers.Examiner: Do you have any pets?Candidate: Yes, I have a pet fish. Its name is Goldie.Part 4: Role PlayExaminer: Let's pretend we are on a picnic. What would you like to eat?Candidate: I would like to eat sandwiches and fruit.Examiner: What games would you like to play at the picnic?Candidate: I would like to play hide and seek and catch.Examiner: Sounds like fun! Let's go on a picnic together.These are just a few sample questions and answers for the YLE Starters speaking test. It is important for young learners to practice speaking English in a relaxed and natural way to prepare for the exam. Good luck to all the young learners taking the YLE Starters exam!篇3Cambridge Young Learners English (YLE) exams are a series of tests designed for young learners to assess their English language skills in listening, speaking, reading, and writing. YLE exams are divided into three levels: Starters, Movers, and Flyers. In this article, we will focus on the speaking section of the YLE Level 2 exam, which is suitable for children who have studied English for approximately 200 hours.The speaking test in YLE Level 2 consists of three parts:Part 1: Introduction and InterviewIn this part, the examiner will introduce themselves and ask the child some simple questions to establish rapport. The childwill then be asked to answer some basic personal information questions, such as their name, age, and where they live.Sample questions:- What's your name?- How old are you?- Where do you live?Part 2: Individual Long TurnIn this part, the child will be asked to talk about a topic for 1 minute. The child will be given a picture prompt to help them organize their ideas. The examiner will give the child a topic card with questions written on it, and the child will have 1 minute to prepare before speaking for 1 minute.Sample topic:Talk about a pet you would like to have. Why do you want this pet? What would you do with it?Part 3: Two-Way ConversationIn this part, the child will have a two-way conversation with the examiner about a picture on a topic card. The examiner will ask the child some questions related to the picture, and the childwill respond accordingly. The child should try to keep the conversation going as naturally as possible.Sample questions:- What can you see in the picture?- What are the children doing?- Do you like playing in the park?The YLE Level 2 speaking test is designed to assess the child's ability to communicate in English effectively, using simple vocabulary and grammar structures. It is important for children to practice speaking English regularly and be comfortable expressing themselves in a natural and confident manner.Now, let's take a look at some sample answers for the speaking test questions:Sample answers:Part 1:Examiner: What's your name?Child: My name is Sarah.Examiner: How old are you?Child: I am eight years old.Examiner: Where do you live?Child: I live in London.Part 2:Topic: Talk about a pet you would like to have.Child: I would like to have a dog as a pet because they are cute and friendly. I would play with my dog in the park and take it for walks every day.Part 3:Examiner: What can you see in the picture?Child: I can see two children playing in the park.Examiner: What are the children doing?Child: They are playing on the swings and having fun.Examiner: Do you like playing in the park?Child: Yes, I love playing in the park with my friends. It's a lot of fun.Overall, the key to succeeding in the YLE Level 2 speaking test is to practice regularly, be confident, and speak clearly andfluently. By practicing speaking English with friends, family, or teachers, children can improve their speaking skills and feel more comfortable during the exam. Good luck to all the young learners taking the YLE Level 2 speaking test!。

剑桥雅思真题及解析Test口语图文稿

剑桥雅思真题及解析Test口语图文稿

剑桥雅思真题及解析T e s t口语集团文件版本号:(M928-T898-M248-WU2669-I2896-DQ586-M1988)亮点表达thoughtful adj.体贴的reciprocity n.互惠;互换multifunctional massagers 多功能按摩器count v. 重要.有价值;数数,计算courtesy n. 礼貌亮点表达tight-fisted adj. 吝啬的sentimental adj. 情感的It's better to give than to receive.付出比收获更幸福。

雅思口语名师点题本题属于“事件经历类”中典型的事件题,出现频率不高,但是难度相对比较大,本题也是一个开放性的问题。

从题干可以看出,本题要用一般过去时作答,请考生注意:回答任何一道雅思口语题之前,一定要组织好时态,否则会导致无谓的失分。

用自己的话重复一遍问题也是一种亮点表达company n. 陪同,陪伴be curious about 对……好奇breeze n. 微风steep adj. 陡峭的hug v. 拥抱Discussion topics1:Doing new thingsExample questions1:Why do you think some people like doing new things环球雅思口语名师点题此类问题属于“原因类”问题,即对事件或现象的原因进行分析。

题目属于开放式话题,可以从多角度进行解答。

高分示例Example questions2:What problems can people have when they try new activities for the first time雅思口语名师点题此类问题属于Part3中的“问题类”。

需要考生猫述出一种现象所可能产生的问题。

并简单对其原因进行分析。

考生陈述时要说出一个现象所产生的负面结果,并且做原因分析。

剑桥英语口语试题及答案

剑桥英语口语试题及答案

剑桥英语口语试题及答案一、个人介绍1. 请简单介绍一下你自己。

- 答案:大家好,我叫张三,今年22岁,来自中国北京。

目前是一名大学生,专业是计算机科学。

2. 你平时有什么爱好?- 答案:我平时喜欢阅读和打篮球。

阅读可以让我了解不同的文化和知识,而打篮球则是我释放压力的方式。

二、日常生活3. 你通常如何度过周末?- 答案:我通常会在周末和朋友一起出去,要么去看电影,要么去公园散步。

有时候也会选择在家里休息,看看书或者做一些家务。

4. 你早餐通常吃什么?- 答案:我的早餐通常包括一杯牛奶、两片全麦面包和一些水果,比如苹果或香蕉。

三、学习与工作5. 你为什么选择你的专业?- 答案:我选择计算机科学作为我的专业,因为我对编程和技术创新非常感兴趣。

我认为计算机科学是一个不断发展的领域,有很多机会。

6. 你在学习过程中遇到了哪些挑战?- 答案:在学习过程中,我遇到的最大挑战是理解复杂的算法和编程语言。

为了克服这些挑战,我经常和同学讨论,并向老师寻求帮助。

四、旅行与文化7. 你曾经去过哪个国家旅行?- 答案:我去过日本旅行。

那里的文化和风景给我留下了深刻的印象。

我特别喜欢日本的樱花和古老的寺庙。

8. 你最喜欢哪个节日,为什么?- 答案:我最喜欢春节。

因为这是家人团聚的时候,我们可以一起吃年夜饭,放烟花,享受节日的氛围。

五、未来规划9. 你对未来有什么计划?- 答案:我计划在毕业后找一份与计算机科学相关的工作。

长远来看,我希望能够创立自己的科技公司,为社会做出贡献。

10. 你如何看待终身学习?- 答案:我认为终身学习非常重要。

在快速变化的世界中,不断学习新的知识和技能可以帮助我们保持竞争力,并适应新的挑战。

六、观点与看法11. 你认为环境保护重要吗?为什么?- 答案:我认为环境保护非常重要。

我们只有一个地球,保护环境不仅是为了我们自己,也是为了我们的后代。

12. 你如何看待社交媒体的影响?- 答案:社交媒体在现代社会中扮演着重要的角色,它让我们能够快速获取信息和与他人交流。

《剑桥雅思7》口语真题答题示范

《剑桥雅思7》口语真题答题示范

《剑桥雅思7》口语真题答题示范TEST 1 PART 1 - 口语第一部分真题The examiner asks the candidate about him/herself, his/her home, work or studies and other familiar topics.考官一般会问考生一些个人方面的情况,包括家庭、工作、学习以及其它日常熟悉的话题。

Keeping in contact with people与人们保持联系和沟通 Question 1How do you usually contact with friends [Why?] 解题要领 该题问你与朋友之间的常用沟通方式,关键是从way ofcommunication 的角度切入,并且要回答为什么选用这种方式。

满意回答(5-6分) From time to time, I like to make a call to my friendsto know what has happened to them recently, because, in my opinion, this is the fastest and most efficient wayof communication for modern people.完美回答(7-8分) Unlike many young people who prefer mobile phones, Iusually communicate with my close friends through letterwriting as this traditional way of communication can fully express your deepest thoughts and most profound feelings. Also, it can gradually develop your writingskills and generate many creative ideas to improve yourquality of life.精彩用词 from time to time 不时,间或 make a call 打电话 prefer更喜欢 fastest and most efficient 最快最高效的 way ofcommunication 交流方式 mobile/cell phones 手机 closefriends 密友 traditional 传统的 fully express 完整地表达 deepest thoughts 最深层次的想法 profound feelings深刻的见解 develop writing skills 提高写作技能generate creative ideas 引发创造性的思想 improve one’squality of life 改善生活质量TEST 1 Part 2 - 口语第二部分真题You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.在这一部分,你必须针对某个话题连续讲1-2分钟。

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况,并决定:●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理,选出sort out 区分,区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单,散页印刷品leaflet 营造空间make space 社区community有道理,所言极是have a point 几乎,实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它,更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车,并将目标人群定为18岁到25岁的顾客群。

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