雅思培训丨剖析雅思大作文之广告类话题
雅思口语part2高频话题解析之广告
雅思口语part2高频话题解析之广告广告充满着我们日常生活的每个角落，甚至在雅思口语考试的题目中都会出现它的身影，下面我给大家带来雅思口语part2高频话题解析之广告，望喜爱！雅思口语新题part2话题配范文：广告雅思口语part2：Describe an advertisement you remember wellYou should say:Where you saw itWhat it was aboutWhat it was likeWhy you remember it wellPart 3Why do some people hate advertisements?Do people usually buy stuff after watching advertisements?Is music useful in advertising?What are the advantages of TV advertisements?雅思口语part2范文Well, I think in the present scenario, advertisement is the best tool for marketing. With the help of these advertisements, we know about the different types of products which are launched in the market.In fact, nowadays we are flooded with a lot of advertisement through t.v,newspaper, magazines, and billboards. Here I would like to talk about an advertisement that I saw on television approximately 5 years ago. This advertisement is about a soft drink ” Mountain dew”.In this ad, a young boy is trying to learn “parachute jumping” which is the most dangerous and adventurous sport in the world. In this ad, he is trying to jump from an aircraft with wearing a parachute. Firstly, he is feeling very scary and take his steps back. However, his friend motivates him to jump then he gathered all his courage as well as, confident. after getting a lot of confident, he drinks “mountain dew” and jump from an aircraft. Interestingly, he is lending safely in the end.I remember each and every scene of this ad because it broadcast repetitively in between daily soaps. Secondly, the model of this ad was Salman Khan who is my favorite actor. Apart from it, the tag line of this ad is quite attractive and fascinating. I remember this tag line “Dar ke aage jeet hain” which means ” fear brings victory”.On that time when I heard these lines the first time, I repeated it so many times because I feel relaxed and confident after sung those lines. I also believe that nothing is impossible in this world if we put or great effort then, we definitely achieve success. All in all, this advertisement gives a beautiful message and I remember it yet.雅思口语part3Why do some people hate advertisements?People feel overwhelmed, interrupted, and stalked by bad digital ads, but they dont really mind the good ones.Do people usually buy stuff after watching advertisements?An ad works if it is well targeted and solves a problem a user has.From what I know, it depends on the product that is being advertised on fb and if the niche/market is the type of market who will spend money. I have friends who have marketed supplements and have had zero luck through fb ads and success elsewhere but then on the flip side, I know people who have started selling really niche apparel products and have made a ton of sales through fb ads.Is music useful in advertising?Music in advertising affects the way viewers perceive the brand by different means and on different levels, and can significantly effect the emotional response to television commercials.What are the advantages of TV advertisements? How about internet advertisements?Grabs attention. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are.Combines sight and sound. TV ads are intrusive, capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch. Fosters emotion and empathy.Reaches a wide, targeted audience.How about internet advertisements?Extremely low riskReduction in costs through automation and use of electronic media Faster response to both marketers and the end userIncreased ability to measure and collect dataOpens the possibility to a market of one through personalisation Increased interactivityIncreased exposure of products and servicesBoundless universal accessibility雅思口语part2语料精讲：你最近看的广告Part 2 话题精讲：Describe an advertisement you watched recentlyYou should say:Where and when you watched it?What type of advertisement it is?What it is about?How you felt about it and explain why?高分参考1.Id like to talk about a brilliant commerical I watched recently.I watched it a couple of days ago at my parents place.After supper,we sat on the couch,watching TV.Its more like a family tradtion.Once a week,Id stop by their place to spend some time with them.Thats when i watched it.fathers day.The main purpose is to promote its advanced safey device installed on its vehicles.Normally speaking,Id change channel.You know,Im not a guy whod spend time on advertisments.But this ones an exception.It left me a deep impression.3.Now ,Ill tell you about it.The short film shows the daily life of a common Japanese family.The father does his best to take care of his daughter.He sends her to school everyday.No matter how busy he is, he never misses his daughters birthdays and school events.Many years past,hes getting old. Many things have changed,his daughter gets married and becomes a mom herslef.But his love for her stays the same.4.The fathers love touched the deepest place in my heart.It reminds me of those days i spent with my old man,whos done everything to give me a good life. When i was watching it,therere a a few times i almost cried.Theres a sense of guilt in me.What i want to say is I should have done better to take care of him.Fortunately,its not too late.He deserves everything the best.高分语料解析：Id like to talk about a brilliant commerical i watched not so long ago:高分开头a couple of days ago:几天前(a couple of 美国人常用的词组)we sat on the couch,watching TV:(非谓语的运用有加分)day:(commercial 商业广告，加分词，后面的定语从句有加分。
雅思写作高分观点之广告话题
雅思写作高分观点之广告话题复习雅思写作时，总有同学各种搜肠刮肚的想观点。
但无奈脑中空空，没有思维观点意识。
面对雅思作文题目总是不知道该写什么。
到了考场更是如此，时间短内容多，观点还没想成熟就要写出来，这样的作文论点如何才能立住脚。
今天，为大家分享关于广告类话题的高分观点。
Do advertisements play a positive or negative role in our society?Arguments1. Advertisements provide the most direct comprehensive and detailed information. We get to know about household goods from advertisements.2. Advertising itself is a business that has provided a great number of jobs.3. With advertisements, people save a lot of time in shopping, looking for jobs, etc.4. Daily life needs advertisements because the main function of advertising is to disseminate information on commodities, services, culture, employment, student enrolment and even marriage.5. A cheerful, witty advertisement makes such a difference to a drab wall ora newspaper full of news of calamities.6. Without advertisements, newspapers, commercial radios and television companies could not survive.7. You can find a job or rent an apartment, buy or sell a house, etc. by way of advertising.8. Advertising is a process of artistic creation.9. Advertising creates mass markets. Without advertisements, manufacturers may find it difficult to sell their products.10. Advertising helps stabilize industry and employment, improves quality, and, by competition, helps keep prices within bounds.Counter-arguments1. Advertisements are imposed upon a captive audience: e.g. on television.2. Advertisements on TV are a nuisance: they interrupt television progranunes at a shocking frequency.3. Consumers have to pay more for the goods owing to the advertising expenses: high prices are maintained by such artificial means.4. Advertisements are simply misleading and cheating. They are filled with flowery phrases and empty promises.5. Fake advertising cheats consumers and, in some serious cases, threatens gullible people's lives.6. Advertisers are inconsiderate to the public. What they care about is making money.7. Advertisements are not based on the quality of the goods, but on the principle that if one keeps talking about the same thing long enough, eventually people will pay attention to it.8. Advertisements are an insidious form of brainwashing, using the same techniques, like slogans, catchphrases, etc.9. Some advertising is offensive: it appeals to base instincts.10. Advertising cheapens the quality of life: most ads are in poor taste.。
关于广告的雅思大作文
关于广告的雅思大作文## Advertising: A Double-Edged Sword in the Modern World Advertising has become an inescapable force in modern society, infiltrating every corner of our lives from the billboards that tower over our cities to the targeted ads that follow us across the internet. It serves as the lifeblood of commerce, propelling the wheels of the economy and shaping consumer choices. Yet, the impact of advertising is not without its complexities, raising questions about its ethical boundaries and its influence on our values, desires, and overall well-being. One of the most significant benefits of advertising lies in its ability to inform consumers about the vast array of products and services available to them. In a world brimming with choices, advertising acts as a guide, showcasing the features, benefits, and competitive advantages of different offerings. It allows businesses to reach a wider audience, fostering competition and driving innovation. This constant quest to capture the attention of consumers pushes companies to improve their products, enhance their services, and ultimately deliver better value. Moreover, advertising plays a crucial role in supporting media platforms, from newspapers and magazines to television and online streaming services. The revenue generated through advertising subsidizes the cost of content creation, making information and entertainment more accessible to the masses. However, the persuasive power of advertising can also be misused, leading to ethical concerns. Advertisers often employ manipulative tactics, appealing to our emotions, insecurities, and aspirations to create a desire for products we may not necessarily need. The use of idealized images and unrealistic portrayals of beauty can foster negative body image and self-esteem issues, particularly among young people. Additionally, advertising can perpetuate harmful stereotypes and reinforce societal biases, further marginalizing certain groups. The constant bombardment of messages promoting consumerism can also cultivate a culture of materialism, where self-worth is measured by possessions rather than intrinsic values. Thisrelentless pursuit of material goods can lead to overconsumption, debt, and environmental damage, undermining our well-being and the sustainability of our planet. Furthermore, the rise of digital advertising has introduced new challenges. The ability to collect and analyze vast amounts of personal dataallows advertisers to target individuals with laser-like precision, creating echo chambers that reinforce existing beliefs and limit exposure to diverse perspectives. This can exacerbate social divisions and hinder critical thinking. Concerns about data privacy and the potential for manipulation are also growing,as algorithms become increasingly sophisticated in predicting and influencing consumer behavior. Navigating the complexities of advertising requires a multi-faceted approach. Consumers must develop media literacy skills to critically evaluate advertising messages and recognize persuasive techniques. Governments and regulatory bodies have a role to play in setting ethical guidelines foradvertising practices and protecting vulnerable groups, particularly children. Businesses, on the other hand, should adopt responsible advertising strategiesthat prioritize transparency, honesty, and social responsibility. In conclusion, advertising is a powerful force that shapes our economy, our choices, and our perception of the world. While it offers undeniable benefits in terms of information dissemination and economic growth, its potential for manipulation and its impact on our values and well-being cannot be ignored. Striking a balance between the advantages and disadvantages of advertising requires a collectiveeffort from consumers, businesses, and policymakers to ensure that thisinfluential tool is used ethically and responsibly for the greater good of society. As we move forward in this digital age, navigating the ever-evolving landscape of advertising will require ongoing dialogue and adaptation to harness its power for positive change while mitigating its potential harm.。
雅思大作文广告类句观点总结[五篇]
![雅思大作文广告类句观点总结[五篇]](https://img.taocdn.com/s3/m/4e759a180812a21614791711cc7931b765ce7b69.png)
雅思大作文广告类句观点总结[五篇]第一篇：雅思大作文广告类句观点总结最权威的国际教育服务平台雅思大作文广告类句观点总结Advertising 广告类Positives of Advertising 广告的优点Advertising is a key part of modern panies need to tell customers about their products.Advertisements inform us about the choices we have.广告是现代商业的重要组成部分。
公司需要告诉消费者他们的产品。
广告告诉我们有哪些选择。
Advertising is a creative industry that employs many people.广告是一个创业产业，吸纳了很多就业。
People enjoy adverts.Without advertising we would have less choice.人们喜欢广告。
.没有广告，我们的选择很少。
Without advertising there would be higher unemployment.没有广告会有更高的失业率。
Advertising is a form of modern art.广告是现代艺术的一种形式。
Negatives of Advertising 广告的缺点最权威的国际教育服务平台Advertising manipulates people.It aims to persuade people that buying a product will make them happier.广告操纵着人们。
它的目标是说服人们去购买产品让他们高兴。
Advertisers focus on selling a brand image.We are encouraged to associate certain brands with a higher status.广告重在售卖一种品牌印象。
雅思作文-话题37：媒体类：广告对我们生活和消费的影响
话题37：媒体类：广告对我们生活和消费的影响广告如何影响人？：1. 生活标准A 广告夸大产品的功能B 解决人的一些需求C 卖产品: 背景：广告上采取的一个常用的手段就是夸大产品的功能，以及暗示产品符合顾客的喜好。
解释（A-B）：他们对人们对金钱和健康的基本需求进行调查。
举例：比如一些公司卖产品着重其教育意义，一些人就会购买这些产品，因为害怕他们落后于人。
举例2：还有一些公司专注健康问题，比如为口腔问题设计的牙刷，运动设计的健身设备，还有提升空气质量的机器，杀菌的香皂。
所有这些产品都没有广告推广的用处大，但是在有健康担忧的人们那里非常受欢迎。
同学，想查看词伙吗?sell products 卖产品satisfy some needs of consumers 满足顾客的需求give an exaggerated account of functions 夸大产品的功能描述emphasise the educational benefits 强调教育好处improve airquality 提升空气质量health concerns 健康担忧同学，想查看翻译吗?One common strategy adopted by advertisers to sell products is to give an exaggerated account of functions and suggest that these products can satisfy some needs of consumers. Advertising firms conduct research on the basic needs of people for money and health. Some companies, for example, promote their products by emphasising the educational benefits, and people buy these products,fearing that they may lag behind others if they are not knowledgeable enough. Similarly, there are a broad range of products designed for dealing with health issues, such as toothpaste for oral health, fitness equipment for work-outs, machines for improving air quality indoor, and soap for killinggerms. All these products may not be as powerful as promoted by advertising, but they are popular with people who have health concerns.2. 社会关系A 广告说这是时尚的东西B 大家希望自己合群C 购买背景：人类是社会动物，他们融入社群会感到有安全感。
雅思大作文范文：广告的利弊
雅思大作文范文：广告的利弊这是雅思大作文范文《广告的利弊》，供大家阅读参考。
认真研读一定的雅思范文及作文模板可以帮助我们检验自己的写作水平，并能很好地吸收和应用优秀范文里的优秀内容。
题目：Customers are faced with increasing amounts of advertising due to the competitionamong companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?作文：Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceededits cons.In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms compete with each other to gain the market shares. However, they will be reluctantto increase or lower their price because the information is interdependent and consumers have gottones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm investa great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approvethe aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.。
雅思写作满分范文关于广告利与弊
雅思写作满分范文关于广告利与弊雅思写作高分范文能够让考生有效学习遣词造句的技巧，还能扩展词汇量。
对于基础薄弱的考生而言，背诵高分范文也是一个不错的选择。
除了能够快速提高语法的运用能力之外，还能积累大量的好词好句。
今天为大家带来广告利与弊的雅思写作高分范文和解题思路。
希望能够帮助到大家。
雅思写作满分范文关于广告利与弊雅思写作题目：Advertising encourages consumers to buy in quantity rather than promoting in quality. Do you agree or disagree?雅思写作题目讲解：广告出题种类两种，一种为大范围的(易写)，如广告的好与坏;一种为考察细节的(难写)，如来自竞争公司的广告对消费者的影响，而此次考试属于后者。
所以大家要加强审题练习。
雅思写作范文：To what extent do you agree or disagree with the following statement?Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.Give reasons for your answer and include any examples from your own knowledge or experience.你在多大程度上同意或不同意下面的说法?广告通常鼓励消费者大量购买产品或服务，而不是提高其质量。
给出你回答的理由，并举出任何来自你自己的知识或经验的例子。
Advertising is the life of trade as suppliers want to sell things in quantity; however, the success or failure of every advertisement eventually depends on the quality of a product or service. It may be said that a bad investment is going for quantity over quality, without being aware that customers are becoming more careful with their wallets, especially with the sluggisheconomy right now. While quality sounds hard to define, you know that it is quality rather than quantity that matters.广告是贸易的生命，因为供应商想大量销售商品;然而，每个广告的成功与否最终取决于产品或服务的质量。
雅思写作大作文话题思路 广告的好处和坏处 positives and negatives of advertising.doc
雅思写作大作文话题思路广告的好处和坏处 positives and negatives of advertising对于不少同学来说，雅思写作大作文一个很难的地方在于无话可说，或者说因为话题离我们日常生活太远，而缺乏相应的知识储备。
从今天开始，小编会分享一系列的文章，详细列举常见的24个雅思写作大作文话题思路，并提供相应的英文和汉语翻译。
这篇文章里，我们将主要探讨下广告的好处和坏处，以及对应的观点。
广告的好处 positives of advertisingAdvertising is a key part of modern business广告是现代商业的关键组成部分Companies need to tell customers about their products公司需要让消费者知道他们的产品Advertisements inform us about the choices we have广告可以使我们知道我们有什么选择Advertising is a creative industry, this article is from Laokaoya website, that employs many people广告是一个文章来自雅思雇佣许多人的创新产业Without advertising we would have less choice没有广告，我们的选择会更少Without advertising there would be higher unemployment没有广告，会有更高的失业率Advertising is a form of modern art广告是现代艺术的一种形式People enjoy adverts人们喜欢广告广告的坏处 negatives of advertisingAdvertising manipulates people广告控制人们It aims to persuade people that buying a product will make them happier 它力图说服人们买特定的产品可以使他们更加幸福Advertisers focus on selling a brand image广告从业者关注于销售一种品牌形象They use glamorous, successful people他们使用光彩照人的成功人士We now live in a consumer culture现在我们生活在消费文化中We are persuaded to follow the latest trend我们被说服追随最新的潮流We are encouraged to associate certain brands with a higher status我们被鼓励将特定的品牌与较高的地位联系起来Advertisers often aim their marketing at children广告从业者经常以孩子为目的就行营销Children can easily be influenced by advertisements.孩子很容易被广告影响Children put pressure on parents to buy them things孩子要求他们的父母给他们买东西关于广告的观点 opinions about advertisingAdvertising should be regulated广告需要被管控Advertising aimed at children should be controlled or even banned以孩子为目的的广告应该被控制或者禁止Unhealthy foods should not be marketed in a way that attracts children不健康的食物不应该以一种吸引孩子的方式进行营销Products that can be risky to health should display warnings对健康有危害的产品应该贴有警告标志In some countries, it is illegal to advertise cigarettes on television在一些国家，在电视上做香烟广告是非法的。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
雅思培训丨剖析雅思大作文之广告类话题朗阁雅思培训中心唐娜星本文中，朗阁雅思培训中心的老师将和大家一起来梳理一下历年广告类话题的考点，补充相关的词汇、观点，并提供高分段落。
（一）关键词区分在进行广告类话题的书写时，朗阁雅思培训中心的老师发现，很多考生对于advertisement 以及advertising这两个词一直会出现用法错误的情况。
首先我们先来辨别一下这2个极易混淆的单词，我们先来看一下牛津字典对于这2个词是如何区分的。
①Advertisement: a notice, picture or film telling people about a product, jobor serviceE.g. She scanned the job/property advertisement in the paper.（她在报纸上浏览求职广告）②Advertising: the activity and industry of advertising things to people ontelevision, in newspapers, on the internet, etc.E.g. Fiona works in advertising.（Fiona从事广告工作）通过上述定义和例句展示，相信各位考生能够很明确的看出，advertisement注重的是一则一则的具体广告，而advertising是指广告业的抽象说法，所以大家在写的时候要注意不要把这2个词用错了。
（二）广告的分类明确了广告的2个易混淆词之后，我们再来帮助大家补充一下广告的具体种类。
一般来讲，广告分为两种类型，分别为公益广告(public service advertisement/ non-profit advertisement)和商业广告(commercial advertisement)。
前者是以社会大众的社会意识为主要市场，而后者主要是商家利用这一媒介来宣传和推广他的新产品。
就历年的广告类真题来看，基本还是侧重在商业广告方面，而对于公益广告考官却不是特别看重。
了解了这个之后，我们在复习期间的重点就有了。
当然各位考生在备考期间，还是可以适当去关注一些广告例子，作为后期写作文的素材。
（三）常考广告话题及思路点拨在对于词汇和分类都了解得基本差不多的情况下，朗阁雅思培训中心的老师就帮助大家把历年的广告真题总结和分类，并且给予一定的词汇补充和段落展示，希望能助大家一臂之力。
①广告与销量经典题目：If a product is good or if it meets people’s needs, people will buy it.Therefore, advertising is unnecessary and nothing more than a form of entertainment. To what extent do you agree or disagree?题目翻译：如果一个产品好或者人们需要它时，人们就会去买它。
因此，广告是不需要的，它只是一种娱乐方式。
你在多大程度上同意或者不同意这个观点？题目解析：仔细阅读完这道题目，很容易能够看出，考官的本意是在比较产品好的销售是和口碑效应有关，还是和广告的宣传存在一定关系。
那我们在考虑这道题目时，不能单纯的只承认口碑的作用，广告在一定程度上对产品的销量也是起到很关键的作用的,例如可以给消费者多样的选择以及帮助商家扩大知名度等。
那要写好这道题，首先得要了解一个单词，即口碑效应，英文叫word of mouth, a term used to describe the comments of the quality of the products.段落欣赏：The advertising industry provides a platform（平台）for the business entities（实体）to spread awareness about the products and services offered by them. A good advertisement is one which does not just attract the new consumers, but also persuades the loyal（忠诚的）consumers of the rival firms（竞争公司）to shift bases（改变立场）. Fromthe consumers’ perspective（观点）, advertising is important for the consumers as it makes him aware of the various choices that are available.再如论证口碑效应时，可以用举例论证的形式把口碑效应的作用写得更渗透。
One good example can be found in those old days or rural areas, word of mouth was the only marketing technique（市场策略）. It is no wonder that the local people had not any trouble in pursuing their satisfactory goods（满意的产品）.②广告与儿童经典题目：Advertising aimed at children has lots of negative effects on children and should be banned. To what extent do you agree or disagree?题目翻译：针对小孩的广告对于小孩有很多负面影响，因此应该被禁止。
你在多大程度上同意或者不同意这个观点？题目解析：阅读完这道题，考生应该很容易能看出这是专门针对儿童广告而引发的题目分析。
要写好这道题目，首先应该明确针对儿童的广告大概有哪些内容，比如食品，玩具，教育培训及学习用品等。
然后再考虑这些广告是不是对学生都是不利的，那答案显然是否定的。
就拿玩具广告举一个例子，虽然它容易导致小孩与家长关系的紧张或者细小的零件容易使小孩误吞，但玩具在一定方面也会培养小孩的智力及动手能力。
所以，要想写好这道题，还是得一分为二去想观点。
段落欣赏：Careful packing（包装）and marketing makes toys more attractive and irresistible（难以抵抗的）for kids. For toys which are too expensive to buy, advertisement companies will always portray（描绘）a child pestering（纠缠）his/her parents to get the toy. When kids watch the ad they do the same, this results in a tense（紧张的）environment and unnecessary fights among parents and kids.（玩具广告）TV advertising has a profound effect（深远的影响）on the eating habits of children, which many times results overeating. The rising cases of children obesity（肥胖）in the US can be attributed towards the number of ads for pizzas, burgers and French fries.（食品广告）③广告与个性经典题目：Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree?题目翻译：广告使我们失去了个性以及让所有人看上去差不多。
你同不同意？题目解析：这是2012年10月27日的一道写作考题，难度系数较高，当时很多考生读题之后就一头雾水，基本想不到比较有效合理的观点去论证。
首先我们得先去考虑广告为什么会使我们look the same? 其实理由很简单，很多厂商为了鼓励消费者购买产品，会利用明星效应制造一些潮流趋势。
再加之青少年缺乏辨别能力会跟风，成年人也会失去方向。
在这种情况下，难免会出现类似的情况。
但是这种现象也不是绝对的，例如还是有人会有辨别能力或是一些奢侈品即使有人想买，但由于经济状况也会限制购买力。
段落欣赏：Admittedly, glamorous（迷人的）promotion campaigns（活动）designed by manufactures could deliberately（故意）manipulate（操控）consumers’ purchasing behavior towards some specific brands（特定的品牌）of products and therefore creating so called trends or fashions over a short period of time.综上分析了那么多，朗阁雅思培训中心的老师希望未来再考到广告类话题时，考生们都能有一定的知识储备，在考场上做到不慌不乱！（本文来自朗阁教育雅思培训考试教研组，供广大考生学习使用，转载请注明出处）。