Gucci的介绍和兴衰历史-(英文版)
GUCCI服装品牌介绍
从1994年至今，古琦一直是世界上最具影响力的 超重量级时尚品牌。与此同时，它开始逐渐将全 球时尚流行界的优质品牌网罗门下，法国圣罗兰 等一批经典品牌相继成为古琦集团的成员。1997 年，古琦买下合作长达23年的瑞士著名表厂 Severin Montres，从而完全控制了自己的钟表业 务。1998年，古琦因良好的战略眼光、经营管理 和财务运作，被欧洲商业新闻联盟评为“欧洲年 度企业”。 1999年，古琦与零售商巴黎春天结成 战略联盟，使自己从单一品牌转变为多品牌的超 级时尚王国，进而成为意大利最大的时尚集团。 今天，古琦分店遍布全球，涉及服饰、皮件、饰 品和香水等各式产品，深受全球时尚人士追捧。
品类
1923年起，包、鞋、箱等皮革类制品为主 要生产产品。 二战以后，陆续推出服装、皮带、香水及 玻璃器皿等家用日用品 1975年，成立古奇香水部，推出香水产品 目标消费群： 崇尚奢华的高消费阶层
品牌介绍
创始人Guccio
Gucci古驰欧-古 驰于1923年创立Gucci。位于佛 罗伦萨的Gucci集团是当今意大 利最大时装集团，Gucci除时装 外也经营皮包、皮鞋、手表、 家饰品、宠物用品、丝巾、领 带、香水等。
品牌LOGO
1.竹节手柄：GUCCI的竹节包取材于大自然，所有的竹子都 从中国及越南进口，大自然材料以及手工烧烤技术成就其不 易断裂的特点。 2.马术链：在20世纪初的意大利马匹是主要代步工具， 因此制造马具的人比较多，GUCCI是其中的佼佼者。系着马 匹的马术链也是GUCCI的发明。这个著名的细节设计，除了 因为美观，也是对过去马术时代的一个缅怀。GUCCI镶有马 术链的麂皮休闲鞋已是鞋类历史上的一个典范，连美国的大 都会博物馆都收藏了一双呢。 3.印着成对字母G的商标图案及醒目的红与绿色作为 GUCCI 的象征出现在公文包、手提袋、钱夹等GUCCI产品之内，这 也是GUCCI最早的经典LOGO设计。
Gucci的介绍和兴衰历史-(英文版)
In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.
1990s
Tom Ford became creative director
he introduced silk shirt,
subbranch(分店) in Rome.
In 1953, Gucci's brand reputation had been sun at high noon.
1920s
Gucci in 1947,
designed bamboo handle to replace
leather handle.
In 1921, he opened
world.
Brand Logo GG
（双G标识）
Bamboo handle（竹节手柄） Horse chain(马术链).
Products
Gucci History
Beginning Reborn Summit
Байду номын сангаас
1930s
In1938,Guccio Gucci opened the first
In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.
伊夫·圣·洛朗
Gucci is named "European Company of the year 1998" by the European Bussiness
Press Federation
写一篇关于路易威登和古驰对比的英语作文
写一篇关于路易威登和古驰对比的英语作文Louis Vuitton and Gucci are two of the most iconic luxury fashion brands in the world, known for their high-quality products and distinct design aesthetics. While both brands have a long history of success and popularity, there are some key differences between them that set them apart. In this essay, we will compare and contrast Louis Vuitton and Gucci in terms of their history, design, and brand image.First, let's take a look at the history of these two brands. Louis Vuitton was founded in 1854 by Louis Vuitton, a French craftsman who specialized in creating luxury trunks and luggage. The brand quickly gained recognition for its innovative designs and high-quality craftsmanship, and it soon became a favorite among the elite and royalty. On the other hand, Gucci was founded in 1921 by Guccio Gucci, an Italian leather goods maker. The brand started as a small workshop in Florence, producing leather goods for the wealthy elite. Over the years, Gucci expanded its product line to include clothing, accessories, and footwear, and it has since become one of the most recognized luxury fashion brands in the world.In terms of design, Louis Vuitton and Gucci have distinct aesthetics that set them apart. Louis Vuitton is known for itsclassic, timeless designs that are characterized by the iconic LV monogram and Damier check patterns. The brand's products are often understated and elegant, with a focus on quality materials and craftsmanship. On the other hand, Gucci is known for its bold, flamboyant designs that are characterized by vibrant colors, intricate patterns, and embellishments. The brand's products are often whimsical and eclectic, with a focus on creativity and individuality.When it comes to brand image, Louis Vuitton and Gucci also have different reputations. Louis Vuitton is seen as a symbol of luxury, sophistication, and status, with a strong emphasis on tradition and heritage. The brand's products are often associated with the elite and the wealthy, and they are considered to be timeless investments that hold their value over time. On the other hand, Gucci is seen as a symbol of creativity, innovation, and self-expression, with a strong emphasis on youth and modernity. The brand's products are often associated with celebrities, influencers, and fashion-forward individuals, and they are considered to be statement pieces that make a bold impression.In conclusion, Louis Vuitton and Gucci are two iconic luxury fashion brands that have their own unique identities and appeal.While Louis Vuitton is known for its classic, timeless designs and emphasis on tradition and heritage, Gucci is known for its bold, flamboyant designs and emphasis on creativity andself-expression. Both brands have a long history of success and popularity, and they continue to be at the forefront of the fashion industry. Whether you prefer the understated elegance of Louis Vuitton or the bold creativity of Gucci, one thing is for certain - both brands represent the epitome of luxury and style.。
GUCCI英文简介
姓名：张彩娇班级：环艺三班学号：20101621330 Gucci is a very famous brand that only rich people can reach it. It is one of the most luxury articles in the world top ranking. It involves many kinds of products including fashion dress, leather product, shoes, watch, tie, perfume etc. The products branded Gucci are famous for its top grade, luxury and sexy. In many people's eyes, It stands for their status and richness.Fashion girls are always pursuing products like Gucci. As a leading brand of fashion and leather goods, its name is synomynous with style and luxury. It was founded in 1921 by fashion designer Guccio Gucci. Now, Gucci owns almost 300 stores worldwide and an annual revenue in excess of US.2.5 billion. The group has become a major force in the industry by acquiring other brands such as Alexander McQueen, Stella McCartney and Yves Saint Laurent. According to ‘Business Week’ magazine Gucci was in 41st position on the 2009 "Top Global 100 Brands". Gucci is also the biggest-selling Italian brand in the world. Its outstanding quality and exceptional beauty are totally attractive to fashion girls or ladies.Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.Gucci continues its expansion abroad with stores opening. With the development of science and technical, more people can afford to buy one or more luxury goods like Gucci.Frida GianniniCreative Director of GucciFrida Giannini's unique talent and passionate disposition has fuelled her rise as an international designer for one of the most recognized luxury fashion brands.Born in Rome in 1972, she studied fashion design at Rome's Fashion Academy before apprenticing in a small ready to wear house. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three seasons before being named designer for Fendi leather goods. In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented role of Creative Director of Accessories in charge of bags, shoes, luggage, small leather goods, silks, fine jewelry, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the house's accessories.By reinterpreting iconic elements from Gucci's past, such as the "Flora" scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal.In March 2005, she was named Creative Director of Gucci Women's ready-to-wear, in addition to her responsibilities for all accessories. In January 2006, she also became in charge of men's wear, thus becoming the sole Creative Director of the label. Her fresh and joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world. She has also been embraced by Hollywood, where her designs frequently grace the red carpet.Frida approaches her life as passionately as she does work. Her humor, intelligence and fine-tuned aesthetic instincts shine through all of her designs. She has the same appreciation for a 1950s Raphael arm chair as she does for a new wave David Bowie album cover.Through her frequent travels she constantly expands her range of inspirations and cultural experiences. Her well-rounded lifestyle makes her appreciate the needs of the modern Gucci woman. She balances the demands of a brilliant career with the laughter and intimacy of family and friends. Crediting her warm and optimistic personality to the sunny Roman way of life, Frida is a true embodiment of Italian style.Like the brand she designs for, Frida has chosen to base in Florence both her professional and private life. She works in Gucci's offices in the town and resides with her husband in a 15th century apartment in the centre of Florence.History1920sIn 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.1930sWithin a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic.1940sFaced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.1950sDuring the 1950s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.Guccio Gucci dies in 1953. His sons Aldo, V asco, Ugo and Rodolfo take over the business. 1960sGucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the ‘Jackie O’. Liz Taylor, Peter Sellers and Samuel Beckett wear the unstructured, unisex 'Hobo Bag.' The classic moccasin with horsebit hardware becomes part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. The Flora silk print scarf is created for Grace Kelly.Gucci continues its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.In the mid 60s, Gucci adopts the legendary interlocking double 'G' logo.1970sGucci continues its global expansion, true to the original aspirations of Aldo, now targeting the Far East. Stores open in Tokyo and Hong Kong. The company increases and diversifies production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product categories are introduced. 1980sIn 1982, Gucci becomes a public limited company, and leadership is passed to Rodolfo's son, Maurizio Gucci, who holds 50 percent of the shares. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50 percent belonging to Aldo Gucci and his descendants in the late 80s.1990sGucci is relaunched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford becomes creative director of Gucci in 1994 and infuses the luxury brand with a sense of daring and provocation that resonates with celebrity and accomplished elite. The stiletto, and silk cut-out jersey dresses with metallic hardware details become icons of Ford's unique vision. Domenico De Sole is appointed CEO in 1995, and Gucci makes the highly successful transformation to a fully public company. Gucci is named "European Company of the year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision and management quality. In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group.2000sAfter De Sole and Ford left their posts in 2004, Mark Lee is appointed President and CEO of Gucci division in 2005. Today, creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. "La Pelle Guccissima" - an entirely original, heat-printed signature leather - has been launched under Giannini’s directio n, and is destined to become the label's next icon, expressing in its workmanship and impeccable quality a strength that is singularly Gucci's.Gucci Gucci by GucciGucci by Gucci is a 450-page tour through our history and tradition. It is a celebration of the commitment to luxury and style, which has made the Gucci name synonymous with Italian craftsmanship, outstanding quality and exceptional beauty.The book tells the story of our brand through photographs of our iconic products and the celebrities whose passion for Gucci have enhanced the brand image throughout our history. Many of these photographs have never been published before.A special limited edition version of the Gucci by Gucci book, featuring a slipcase in "La Pelle Guccissima," will be sold at Gucci boutiques.。
Gucci英文介绍作文
Gucci英文介绍作文英文：Gucci is a luxury fashion brand that was founded in Florence, Italy in 1921. The brand is known for its high-quality leather goods, including handbags, shoes, and belts, as well as its iconic logo featuring two interlocking G's.In recent years, Gucci has undergone a resurgence in popularity thanks to the creative direction of designer Alessandro Michele, who has brought a fresh and eclectic aesthetic to the brand's collections.I personally love Gucci because of its unique anddaring designs. I have a pair of Gucci sneakers that I wear all the time, and they always receive compliments. Thebrand's bold use of color and patterns is something that sets it apart from other luxury fashion houses. Additionally, I appreciate the attention to detail and craftsmanship that goes into each Gucci piece. You canreally tell that each item is made with care and precision.中文：Gucci 是一个奢侈时尚品牌，成立于1921年的意大利佛罗伦萨。
国际品牌中英文对照及简介
品牌标志中英文对译隶属公司产地品牌简介古驰 Gucci 历峰集团意大利始人Guccio Gucci古琦欧·古琦于1923年创立Gucci。
位于佛罗伦萨的Gucci集团是当今意大利最大时装集团，Gucci除时装外也经营皮包、皮鞋、手表、家饰品、宠物用品、丝巾、领带、皮带、香水等。
米索尼Missoni 服饰意大利品牌线：1、米索尼(Missoni），1958年 2、米索尼·尤莫（Missoni Uomo)，1985年3、米索尼·运动装（Missoni Sports),1985年针织系列为世界顶级产品高田贤三KENZO 服饰法国高田贤三这位日本籍的法国时装设计师用自己的名贤三命名的KENZO品牌,已经不仅仅是时装业的精品，在化妆品、香水领域一们是大名鼎鼎。
KENZO的时装不是那种标新立异的拔高，它有一点点传统，有许多热情的颜色，有活生生的图案，还有几分狂野。
几乎每一款都能找到实际穿着的场合，但吸引力之强却使你绝不厌倦。
当高田贤三还是青年的时候,他远赴巴黎开始他的国际时装设计师生涯,他有备而来,已经在日本对服装有了深入的研究，虽然，他设计的服务对象从东方人转为西方人,但丝毫没有碍障,而从此,他开始了不以国界为设计范畴的国际性工作雅格狮丹Aquascutum 服饰英国英国Aquascutum「雅格狮丹」于1851年在伦敦创立.YGM贸易于1998年成为Aquascutum大中华地区、星加坡及马来西亚的总代理、特许制造及经销商。
品牌专走高档路线，顾客对象是企业家、专业人士及行政人员等.现时Aquascutum的专门店逾140间，遍布香港、澳门、台湾及中国各大小城市.鳄鱼Lacoste 服饰法国在国际市场众多的服装品牌中，将一第张嘴的鳄鱼绣在上衣左胸前的服装最引人注目，虽然其售价不菲，但相当抢手，它行销世界80个国家，每年销量约2500万套（件)。
上个世纪30年代初期，法国网球名将RENE·LACOSTE以坚韧的毅力和高超的球艺，在一次国际锦标赛中击败当时称雄世界的美国选手,为法国第一次取得这个项目的桂冠。
Gucci的品牌故事和发展的历程
菱形图案织布(diamante)
源自Gucci 品牌经典核心的钻石纹帆布，是Gucci 珍贵的历史传承中最为卓越的一项面料设计。独具特色的十字交错纹路，于浅褐色的底色上凸显相互连结的深褐色钻石形小花纹，成为佛罗伦斯名品的标志图印。
钻石纹图案最早创于30年代中期，最初被织在粗麻纤维上制成旅行箱，是为了应对二次大战前皮革物料短缺而产生的创意。这个十字交错的图案也是著名的GG标识的原型，时至今日，它依然是Gucci最具代表性的标识之一。
传承马衔扣的设计经典，Frida Giannini赋予马衔扣崭新的现代设计，以前所未有的生命力演绎在各种穿戴方式之上。她借鉴了1969-1970年肩背包和丝绸女衬衫上红蓝相间的互扣形图案，加以修改，或缩小印在飘逸的长裙上，或夸张放大印在旅行包和腰带上，令这一最具潮流感的马衔扣设计可以代代相传。
竹节(bamboo)
几十年来，竹节设计早已超越原先的实用主义的初衷，为不同年代的新款包袋所采用，并逐渐晋升为Gucci的标志性设计。由竹节演化的图案被广泛应用于雨伞的手柄、头巾、表带、珠宝等许多产品之上，甚至巧妙的雕刻成金色细高跟鞋的鞋跟。如今，品牌创作总监Frida Giannini，将品牌经典的竹节包注入她强烈的现代设计灵感，重新演绎成为“New Bamboo”。
20 世纪 30 年代
短短数年之间，品牌就取得巨大成功，在佛罗伦萨度假的国内外大批上流社会顾客纷纷涌向 Gucci 的小店，寻找自己钟爱的马术风情提包、箱包、手套、鞋履和皮带。 Guccio 的许多意大利客户都是当地骑马的贵族，为了迎合他们对骑马装备的需求，Gucci 设计了独特的马衔扣图案 ——成为品牌的不朽标志，更是其不断创新的设计美学的成功典范。
Gucci英文介绍作文
Gucci英文介绍作文下载温馨提示:该文档是我店铺精心编制而成，希望大家下载以后，能够帮助大家解决实际的问题。
文档下载后可定制随意修改，请根据实际需要进行相应的调整和使用，谢谢!并且，本店铺为大家提供各种各样类型的实用资料，如教育随笔、日记赏析、句子摘抄、古诗大全、经典美文、话题作文、工作总结、词语解析、文案摘录、其他资料等等，如想了解不同资料格式和写法，敬请关注!Download tips: This document is carefully compiled by theeditor. I hope that after you download them,they can help yousolve practical problems. The document can be customized andmodified after downloading,please adjust and use it according toactual needs, thank you!In addition, our shop provides you with various types ofpractical materials,such as educational essays, diaryappreciation,sentence excerpts,ancient poems,classic articles,topic composition,work summary,word parsing,copyexcerpts,other materials and so on,want to know different data formats andwriting methods,please pay attention!Gucci is like, the epitome of luxury and style. When you see someone rocking a Gucci bag or shoes, you know they mean business. It's not just a brand, it's a statement. You can't help but feel a little envious when you see someone with a Gucci piece, because you know they've got that swagger.The thing about Gucci is that it's not just about the clothes and accessories, it's about the lifestyle. It's about being bold and unapologetic. It's about standing out and making a statement. When you wear Gucci, you're notjust wearing a brand, you're wearing an attitude.And let's talk about the quality. Gucci doesn't mess around when it comes to craftsmanship. Every piece is meticulously made with the finest materials. You can feel the quality when you touch it, and you can see it in the details. It's the kind of luxury that you can't fake.But what really sets Gucci apart is the creativity. The designs are always pushing boundaries and breaking the rules. It's like they're constantly reinventing what it means to be fashionable. You never know what to expect from Gucci, and that's what makes it so exciting.At the end of the day, Gucci is more than just a brand. It's a lifestyle. It's about confidence, creativity, and quality. When you wear Gucci, you're not just wearing clothes, you're making a statement. And that's what makesit so iconic.。
一线品牌简介
中文名称：古琦、古驰英文名称：Gucci创始人名：古琦欧·古琦发源地：意大利创建年代：1923年产品线：男装，女装，手袋，旅行与商务产品，女鞋，男鞋，皮夹，腰带，手表，珠宝饰品，礼品，领带，围巾，香水，太阳眼镜，婴儿用品，宠物用品Gucci(古驰)设计师名录GUCCI男装1.1953年 Guccio Gucci（古琦欧•古琦）2.1953年-1982年 Rodolfo Gucci，Vasco Gucci，Ugo Gucci，Aldo Gucci3.1983年-1989年，Maurizio Gucci4.1989 年 -1994 年， Dawn Mello5.1994年-2004年，Tom Ford（汤姆•福特）6.2004年-2006年 John Ray7.2006年至今 Frida Giannini意大利最大的时装集团。
创始人：Mario PRADA发源地：意大利创建年代：1913品牌线：PRADA、Miu Miu (副线)品类：服装、内衣、皮件、配件设计风格：结比元素的组合恰到好处，精细与粗糙，天然与人造，不同质材、肌理的面料统一于自然的色彩中，艺术气质极浓。
设计师：1913年马里奥·普拉达 (Mario PRADA) ；70年代开始缪西娅·普拉达 (Miuccia PRADA)中文名：D二次方英文名：DSquared，写法很多，常见的还有DSquared2、Dsquared2国家：意大利创建人：来自加拿大的双胞胎设计师兄弟迪恩·卡登 (Dean Caten) 和丹·卡登 (Dan Caten)创建年代：1995年中文名称：杜嘉班纳创始人：Domenico Dolce（多梅尼科•多尔切）和Stefano Gabbana（史蒂法诺•加巴纳）发源地：意大利创建年代：1985年副线产品：D&G设计风格：这是一个充满情感、传统、文化和地中海气息的世界。
国际品牌中英文对照及简介
品牌标志中英文对译隶属公司产地品牌简介古驰 Gucci 历峰集团意大利始人Guccio Gucci古琦欧·古琦于1923年创立Gucci。
位于佛罗伦萨的Gucci集团是当今意大利最大时装集团，Gucci除时装外也经营皮包、皮鞋、手表、家饰品、宠物用品、丝巾、领带、皮带、香水等。
米索尼Missoni 服饰意大利品牌线：1、米索尼(Missoni），1958年 2、米索尼·尤莫（Missoni Uomo)，1985年3、米索尼·运动装（Missoni Sports),1985年针织系列为世界顶级产品高田贤三KENZO 服饰法国高田贤三这位日本籍的法国时装设计师用自己的名贤三命名的KENZO品牌,已经不仅仅是时装业的精品，在化妆品、香水领域一们是大名鼎鼎。
KENZO的时装不是那种标新立异的拔高，它有一点点传统，有许多热情的颜色，有活生生的图案，还有几分狂野。
几乎每一款都能找到实际穿着的场合，但吸引力之强却使你绝不厌倦。
当高田贤三还是青年的时候,他远赴巴黎开始他的国际时装设计师生涯,他有备而来,已经在日本对服装有了深入的研究，虽然，他设计的服务对象从东方人转为西方人,但丝毫没有碍障,而从此,他开始了不以国界为设计范畴的国际性工作雅格狮丹Aquascutum 服饰英国英国Aquascutum「雅格狮丹」于1851年在伦敦创立.YGM贸易于1998年成为Aquascutum大中华地区、星加坡及马来西亚的总代理、特许制造及经销商。
品牌专走高档路线，顾客对象是企业家、专业人士及行政人员等.现时Aquascutum的专门店逾140间，遍布香港、澳门、台湾及中国各大小城市.鳄鱼Lacoste 服饰法国在国际市场众多的服装品牌中，将一第张嘴的鳄鱼绣在上衣左胸前的服装最引人注目，虽然其售价不菲，但相当抢手，它行销世界80个国家，每年销量约2500万套（件)。
上个世纪30年代初期，法国网球名将RENE·LACOSTE以坚韧的毅力和高超的球艺，在一次国际锦标赛中击败当时称雄世界的美国选手,为法国第一次取得这个项目的桂冠。
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goods marked with
Gucci mark.
Designed1th9e 4red0, s
green and red stripes
as the brand identity.
1950s
1970s
In the end of 1960s, ‘GG’
officially became Gucci’s brand identity.
In 2011,Gucci continues to focus on strengthening the reputation
2010s
Gucci Timepieces & Jewelry at Basel 2012
This year New products
Bamboo —handleg bag Fashion
120706519 EVA
Brief introduction
Gucci is an Italian
fashion brand, founded by
Guccio Gucci (古驰 奥·古驰) in Florence(佛 罗伦萨) in 1921, now
Gucci is one of the
largest fashion group in the world.
1960s
In 1960，Gucci established a foothold in the main market of the world.
1980s
In the early 80s, because of Gucci family’s internal strife(内乱), Gucci’s brand image began to decline.
In collaboration with Lapo Elkann, the Fiat 500 by Gucci, iconic italian car.
选择=结果
汇报结束 谢谢观看！ 欢迎提出您的宝贵意见！
Gentle
Gorgeous
Newest
Future
So…
Frida Giannini
Never out of style
Heritage and longlasting values are emphasized in conjunction with its high fashion and aspirational style.
In 1990, Tom Ford joined Gucci, his arrival herald a revolutionary change in the beginning of Gucci.
1990s
Tom Ford became creative director
he introduced silk shirt,
In 1999, Gucci entered into a strategic alliance
with Pinault-PrintempsRedoute[巴黎春天}
In 2006, Frida Giannini was appointed as the creative director for the entire Gucci label
伊夫·圣·洛朗
Gucci is named "European Company of the year 1998" by the European Bussiness
Press Federation
In 1997,Gucci bought the cooperation as long as 23 years of famous Swiss watch factory Severin Montres.
2000s
In 2007,Gucci achieved astounding global success and is named the most desirable luxury brand in the world
In 2009, Patrizio di Marco succeeded Mark Lee as CEO of Gucci.
Brand Logo GG
（双G标识）
Bamboo handle（竹节手柄） Horse chain(马术链).
Products
Gucci History
Beginning Reborn Summit
1930s
In1938,Guccio Gucci opened the first
subbranch(分店) in Rome.
In 1953, Gucci's brand reputation had been sun at high noon.
1920s
Gucci in 1947,
designed bamboo handle to replace
leather handle.
In 1921, he opened
the first store ,in the
velvet mohair coat {马海毛外套} and pants
of
Hale Waihona Puke Gucciin 1994
since 1994,Gucci has been the world‘s most
super-heavyweight fashion brand.
At the same time, it began to the global fashion industry recruiting high-quality brand subglottic, France, Yves Saint Laurent and a number of classic brands have become the Gucci Group.