体验商务英语综合教程3 Case Study Texas chicken公司董事会英文活动课
体验商务英语3期末复习资料
商务英语一期末题型（本表中精读单元指unit1,6,7,8,9,11,12，泛读单元指unit 2,3,4,5,10）精读单元Unit 1Key words:LuxuriousDurableStylishinexpensiveGrossOutsourceRenewSnobAlternativeOffshoreCardinalsinPhrases:At retail valueUnder licenceRound the cornerQuality fashion itemsKey words:AdvertisementCommittedStrategyEndorsementPhenomenalExpansionLaunchGlobalizationDaringConsistentOriginalityStreamlineExperimentalCommercialsconvictionPhrases:Do one’s talkingPhenomenal growth/extraordinary growth Take a gamble onSpring to mindTake offBet the future of… on…Reduce the impact of…Key words:cuisinegeographysocializepunctualityhierarchyhospitalitycraftlogocounterpartcontributePhrases:be thrown in at the deep end don’t see eye to eyeget into hot waterbreak the iceput sb’s foot in itget on like a house on firea fish out of wateran eye-openerKey words:motivate: to provide with, or affect as, a motive; incite 使有动机，促动，激发capacity: ability to receive or contain; holding power 容量；才能；性能identify: to discover, perceive 识别，认出retain: to keep hold or possession of 保持competitive: well suited for competition 竞争的，有竞争力的strategy: skill in managing or planning 策略，战略ensure: to make sure 确保perform: to do (a task, etc.) 执行；履行inspire: to stimulate or impel 鼓舞；激励sheer: absolutely, utter 完全的，全然的rival:rival /ˈraɪvəl/ CET4 TEM4 (rivalling,rivalled,rivals)1.The world champion finished more than two seconds ahead of his nearest rival.这位世界冠军领先离他最近的对手两秒多钟冲过终点。
职通商务英语(第二版)综合教程3电子教案 (1)Unit 2
Unit 2
HOME
In this unit, you will learn
Text A: China’s Foreign Trade Policy after WTO Accession. Text B: U.S. Foreign Trade and Global Economic Policies. Shina.
Aid for Trade was launched at the World Trade Organization’s (WTO) Hong Kong Ministerial Conference in December 2005 and has become embedded in ITC’s work. The four pillars of the program link directly to ITC’s three strategic objectives of helping to make national policy environments friendlier for export business; strengthening national and regional institutions that provide services to exporters; and helping enterprises to become more competitive in the global market.
As the largest multilateral team dedicated entirely to trade-related technical assistance, ITC contributes the business perspective, promoting private sector voice in trade policy development; and offering solutions to supply-side constraints that keep developing countries from participating more fully in world trade.
商务英语综合教程3答案
商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
体验商务英语3教案 unit 1 3rd
3. Memo.
4.Writing a memo.
讲授
3min
引入（任务项目）
Background information of Case Study:
This case study concerns problems of quality control, coordination and human relations in an international clothing business.
6) It is usual to end with your initials rather than a signature.
Action Plan:
1)For most business meetings, action minutes are more useful than full minutes.
练习口语
Discuss and produce an action plan.
20min
归纳（知识和能力）
1.Writing style of action plan.
2.Writing style of memo.
讲授
Master the writing style and steps of action plan and memo.
Step Three
Task:
1) Give students a few minutes to read through the documents again and think about their ideas individually, then ask them to discuss how to deal with the problems described. Each group should agree a recommendation course of action.
体验商务英语综合教程3Business_English_Unit_3_Organisation
Unit 3: Organisation
Starting up
1. Which people in your organisation have their own office?Do you have their own office because of a seniority?;a need ofr confidentiality?;the type of work they do?
3.Which of the words describe your own orgnisation you know well? vocabulary file page 159
Reading: A successful orgnisation
A.Read paragraph 1 of the article and answer these quesitions.
combination in each group. P26. Excercise C,D
Case study:
Level III & IV: Applying and Analyzing
Case study: Auric Bank Background The call centres Task. Writing P136.
知识回顾 Knowledge Review
放映结束 感谢各位的批评指导！
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Tasks
• 1. Starting-up • 2. Definition and advantages of branded goods
• 3. Category of brand • 4. Vocabulary: Brand Management
• 5. Listening: Why brands matter? • 6. Reading: Made in Europe
Sir Anthony Joseph Francis O'Reilly is an Irish businessman and former international rugby union player. He is known as former CEO and Chairman of the H.J. Heinz Company. Perhaps Ireland's first billionaire, he remains one of Ireland's richest citizens. He is popularly known within Ireland as Tony O'Reilly.
体验商务英语casestudyprofitorprinciple
3.What action should you take concerning the possible leak of information?
Board:董事会
1.We think the bad relations between Valerie Harper and Carl Thomson is not Valerie's problem. There are two secretaries resigned because of Carl's bad temper.
2-3:At first, we would clear up whether he has leak of information to our rival. We would talk with him .If that is not true, we would remind his behaviours and let he signed “Confidentiality agreement” which covers treatment measures if violation of agreement . And we would consider to pay for conditional allowance to him.
outstanding employee.
However,more recently she has been having
difficulties working with Carl.
They have been shouting at each other,and often
体验商务英语综合教程3 (第二版)答案Unit 2 Travel
Air rage
rage in the article?
1 poor service √ 2 flights not leaving on time √
3 poor quality of food
4 too many passengers on a plane √
5 not feeling safe
6 people drinking alcohol √ 7 poor air quality √
8 noisy passengers
9 not being able to smoke
10 not enough cabin crew √
Reading D Which of the following words from the article have a
but I think more hotels will provide ……fa…c…ilit…ie…s … for
business people … perhaps some …s…pe…ci…fic... facilities
for …bu…si…ne…ss…w…om…e…n
Reading A Answer these questions before you read the article.
a) motorway b) lift c) public toilet d) schedule e) economy class f ) single g) parking lot h) underground i) hand luggage j) round trip k) downtown
Vocabulary
Air rage
negative meaning? Use a good dictionary to help you.