unit 1外贸英语函电--信函格式

4）Inside Name and Address(封内名称和地址)
If the letter is addressed to the company but directed to the attention of an individual ,the inside adress is written: e.g. Richard Thoms & Baldwins Ltd. 150 Gower Street LONDON W.1. England ATTN:Mr.John Smith . The Sales Manager (ATTN=ATTENTION=For the attention of)
4）Inside Name and Address(封内名称和地址) e.g. (1) The Space Engineering Co.Ltd. 32,Duck Street LONDON N.W.4 England (2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN
1)Letterhead(信头)
the writer’s company Printed letterhead is printed in the center or on the left margin at the top of the page When writing on blank paper（空白 纸） ,only address should be at the right margin.
1）Letterhead(信头)
e.g.
Weavewell Woolen Co.Ltd 246 Victoria Street London E.C.4,England Tel.01-1377-432 Telex:9876548 Cable add:WEAVEWELL,London
1）Letterhead(信头)
6）the Subject Line(事由标题 P11)
Two lines below the salutation Either at the left margin or in the center It helps the reader to obtain quickly the gist of the letter . Be aslo useful as a guide for filing.
5)The Salutation(称呼)
The salutation and the complimentary(礼 貌词） must always be in keeping The particular form used depends on the writer’s relationship with the receiver. Dear sir( Dear Madam )is used for addressing one person, and Dear Sirs or Gentlemen (or Mesdames) for addressing two or more,as where a letter is addressed to a copmany .
3) Date (日期)
The postion of the date below the letterhead (either on the right or on the left )depends on the style you decide to use. Different ways of writing the date: August 3 ,2002—American form 3rd August,2002—British form
e.g.
The Eastern Seaboard Corporation 324 Park Avenue New York, New York 10017 Tel. 225-2780 Cable add:EASTSEA Telex:222711
2）Reference Number (发文编号)
8）the Complimentary Close(结尾敬语)
It is placed two or four lines below the last line of the body of the letter. It should match the salutation.
8）the Complimentary Close(结尾敬语)
2）Reference Number (发文编号)
e.g.
A. Our ref: 234 GW/gp(in an incoming letter) B. Your ref : 234 GW/gp Our ref 456 JS/lb(in the reply to the incoming letter)
Correspondence for Import and Export (进出口英语函电）
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Introduction of the contents
Sep. 4, 2016(1st periods)
1. Preface (前言） 2. Unit 1 ： Layout and Presentation of Business Letters 商务英语信函的格式及语言特点和写作方 法 3. Unit 2： Inquiries (询购、询盘） some parts
e.g. (1) Re:Sewing Machines (2) Subject: Our contract No.2345.Your L/C No.3456; (3) Sewing Machines.
7)The Body of the Letter(信的正文)
The body of a business letter should begin two lines below the subject line . There is one ,at least two lines below the salutation if there is no subject line . It contains: The opening sentence (开头语) The actual messeage of the letter The closing sentence(结束语)
Yours sincerely (or : Sincerely yours)
Informal—used between persons known to each other
9) The Signature(签名)
A letter should be signed by hand,and in ink, and followed by the person’s name typed so that the name is legible ['ledʒɪb(ə)l] （清晰、易读） to the reader,then followed by his job title or position. The following are examples of different ways of signing a business letter:
9) The Signature(签名)
（1）An official signing for his company: Yours faithfully THE OVERSEAS CO.,LTD
It is often placed two lines below the the letterhead. In some incoming letters you may find it at the end of letter on the left margin, two lines below the signature . It may include a file number, departmental code or initials of the signer of the letter to be followed by the typist’s initials in the following fashions:
Easy to cause some confusion like 3/8/2002 or 8/3/2002, so you’d better not abbreviate the name of the month
4）Inside Name and Address(封内名称和地址) The name and adress of the receiver is typed at the left-hand margin at least two lines below the date . It appears exactly the same way as on the envelope ,in single spacing(单倍行 距）,with the town in capital letters. When the receiver is a company ,the inside name and address should be written as the following :
5)The Salutation(称呼)
The salutation appears on a line by itself. Three line-spacings(行距） below the inside name and address ,and followed by a comma for Dear Sirs and a colon for Gentlemen.
4）Inside Name and Address(封内名称和地址)
When the receiver is an individual in a company, person’s name should be preceded by courtesy title Mr. Mrs. Miss. Ms. He or his position –director , manager, etc. sometimes is also given : e.g. Ms. Sarah Davis Sales Manager The Acme Shoe Co. Ltd. 369 Piccadilly LONDON , WIN CBE UK
Salutation Dear Sir(s), Dear Madam, Gentimen: Dear Sir, Dear Madam, Dear Mr. Henry,(:) Close Yours faithfully (or : Faithfully yours) Yours truly (or : Truly yours) Comment Formal—very commonly used in Britain Very commonly used in America and Canada
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Unit 1 ：
Layout and Presentation of Business Letters
商务英语信函的格式及语言特点和写作方 法
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wk.baidu.com
The Structure and Layout of a Business English Letter
商务英语书信格式
1、The Structure of a Business Letter(书信 结构) A business letter consist of the following parts：