(完整word版)国际商务英文版chapter1练习.doc
(完整word版)国际商务英文版chapter1练习

Chapter 1 GlobalizationTrue / False Questions1.The shift toward a more integrated and interdependent world economy is referred to asglobalization.True False2。
A company does not need a large size to facilitate, and benefit from, the globalization of markets.True False3。
Companies hope to lower their overall cost structure or improve the quality or functionality of their product offering through globalization of production。
True False4.The most global markets currently are markets for consumer products。
True False5。
Outsourcing is a process that is limited to manufacturing enterprises.True False6。
The health care sector in the U.S. cannot avail the benefits of outsourcing to low—cost producers in other nations because of the nature of the work.True False7.The World Bank has focused on policing the world trading system and making surenation-states adhere to the rules laid down in trade treaties。
商务谈判(双语)chapter1

In negotiation people should know the following:5W1H :
1、掌握商务谈判概念 、 2、理解并掌握谈判的原则 、 3、理解谈判的特点,并掌握国际商务谈 、理解谈判的特点, 判的特点 4、初步了解国际商务谈判的主要内容 、
请阅读教材1.1 请阅读教材 Introduction,然后 , 回答下列问题: 回答下列问题:
1、Do you have any experience of negotiating 、
with anyone? 2、Please share your experience with us. 、
1.2 Concepts &Characteristics of &Characteristics Business Negotiation Q1、 What is negotiation? 、 Q2、Why do people negotiate? 、 ? Q3、What are Characteristics of 、 Business Negotiation ?
homework(10%) Attendance record & homework(10%) Notes (10&) Final exam (80%)
Liulinglinglll@ 13407316200
chapter one Introduction and Overview of
作业: 作业:
查阅2005年11月 查阅2005年11月8日,中美 2005 签署的《 签署的《关于纺织品和服装 贸易的谅解备忘录》相关资 贸易的谅解备忘录》 回答: 料,回答: 1)中美双方签署这个协议 的共同利益是什么? 的共同利益是什么? 2)谈谈应该如何理解互利 互惠的原则? 互 Correct Understanding of the Features of IBN 对国际商务谈判的特点的正确理解 1.5 The Main Content of Negotiation on International Business
国际商务英语课文电子版+课后习题答案 lesson(1)

Lesson (1)International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export, such as business between Hong Kong and Taiwan.International business involves more factors and thus is more complicated than domestic business. The followings are some major differences between the two:1.The countries involved often have different legal systems, and one or more parties will have to adjust themselves to operate in compliance with the foreign law. 2.Different counties usually use different currencies and the parties concerned will have to decide which currency to use and do everything necessary as regards conversion etc. Uncertainties and even risks are often involved in the use of a foreign currency.3.Cultural differences including language, customs, traditions, religion, value, behavior etc. Often constitute challenges and even traps for people engaged in international business.4.Countries vary in natural and economic conditions and may have different policies towards foreign trade and investment, making international business more complex than domestic business.With the development of economic globalization, few people or companies can completely stay away from international business. Some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement. International business first took the form of commodity trade, i. e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. This form of trade is also referred to as visible trade.Later a different kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. gradually became more and more important. This type of trade is called invisible trade. Today, the contribution of service industries of the developed countries constitutes over 60 %of their gross domestic products and account for an increasing proportion of world trade.Another important form of international business is supplying capital by residents of one country to another, known as international investment. Such investments can be classified into two categories. The first kind of investments, foreign direct investments or FDI for short is made for returns through controlling the enterprises or assets invested in in a host country. The host country is a foreign country where the investor operates, while the country where the headquarters of the investor is located is called the home country. The second kind of investment, portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit. Stocks are also called capital stocks or bonds. Bonds are papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. The maturity period of a bond is at least one year, often longer, for example five, or even ten years. Certificates of deposit generally involve large amounts, say 25 thousand US dollars.Besides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market. In licensing, a firm leases the right to use its intellectual property to a firm in another country. Such intellectual property may be trademarks , brand names , patents , copyrights or technology. Firms choose licensingbecause they do not have to make cash payments to start business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country. However, it is not advisable to use licensing in countries with weak intellectual property protection since the licensor may have difficulty in enforcing licensing agreement.Franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.The franchiser can develop internationally and gain access to useful information about the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business. Other forms for participating in international business are management contract, contract manufacturing, and turnkey project.Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. Sometimes bonuses based on profitability or sales growth are also specialized in management contracts. Government policies often have a lot to do with management contracts. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts may be a practical choice enabling a foreign company to operate in the industry without owning the assets.By contract manufacturing, a firm can concentrate on their strongest part in the value chain, e. g. marketing, while contracting with foreign companies for the manufacture of their products. Such firms can reduce the amount of their resources devoted to manufacture and benefit from location advantages from production in host countries. However, loss of control over the production process may give rise to problems in respect of quality and time of delivery.For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. Such projects are often large and complex and take a long period to complete. Payment for a turnkey project may be made at fixed total price or on a cost plus basis. The latter way of payment shifts the burden of possible additional cost over the original budget onto the purchaser.BOT is a popular variant of the turnkey project where B stands for build, O for operate and T for transfer. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project. Needless to say, the contractor has to bear the financial and other risks that may occur in the period of operation.Answer the following questions:What does international business refer to? Please tell the difference between international business and domestic business.A:International business refers to transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export.Some major differences between international business and domestic business is following:Differences in legal systemsDifferences in currenciesDifferences in cultural backgroundDifferent in natural and economic conditionsPlease explain the differences between visible trade and invisible trade. Which is becoming more and more important and accounts for an increasing proportion in international trade?A: Visible trade is the form of commodity trade. The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries. The later is become more and more important.Can you cite some examples to illustrate cultural differences in international business? A: Cultural differences including language, customs, traditions, religion, value, behavior etc. Please elaborate on the two categories of international investment. What is their major difference?A: FDI (Foreign direct investment) is made for returns through controlling the enterprises or assets invested in in a host country. Portfolio investment refers to purchases of foreign financial assets for a purpose other than controlling. Such financial assets may be stocks, bonds or certificates of deposit.What is licensing? Why do firms sometimes choose it as a means of entering a foreign market?A: In licensing, a firm leases the right to use its intellectual property to a firm in another country. They choose licensing because they do not have to make cash payments to stat business, and can simply receive income in the form of royalty. Besides, they can benefit from locational advantages of foreign operation without any obligations in ownership or management. The use of licensing is particularly encouraged by high customs duty and non-tariff barriers on the part of the host country.What is franchising? How is it different from licensing?A: Under franchising, franchisee is allowed to operate in the name of another, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty. In comparison with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.What is a management contract? Under what conditions is it most applicable?A: Under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. When a government forbids foreign ownership in certain industries it considers to be of strategic importance but lacks the expertise for operation, management contracts maybe a practical choice enabling a foreign company to operate in the industry without owning the assets.What is an international turnkey project? In what way is its variant BOT different from it? A: For an international turnkey project, a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. For a BOT project, a firm operates a facility for a period of time after building it up before finally transferring it to a foreign company. Making profit from operating the project for a period is the major difference between BOT and the common turnkey project.。
(完整word版)国际商务 英文版 chapter1 练习

Chapter 1 GlobalizationTrue / False Questions1. The shift toward a more integrated and interdependent world economy is referred to asglobalization.True False2. A company does not need a large size to facilitate, and benefit from, the globalization ofmarkets.True False3. Companies hope to lower their overall cost structure or improve the quality orfunctionality of their product offering through globalization of production.True False4. The most global markets currently are markets for consumer products.True False5. Outsourcing is a process that is limited to manufacturing enterprises.True False6. The health care sector in the U.S. cannot avail the benefits of outsourcing to low-costproducers in other nations because of the nature of the work.True False7. The World Bank has focused on policing the world trading system and making surenation-states adhere to the rules laid down in trade treaties.True False8. The World Bank is known as the lender of the last resort.True False9. One of the UN's central mandates is the promotion of higher standards of living, fullemployment, and conditions of economic and social progress and development.True False10. In 2008 and 2009, the GATT became the forum though which major nations attempted tolaunch a coordinated policy response to the global financial crisis, which started inAmerica.True False11. The Uruguay Round, finalized in December 1993, reduced protection for patents,trademarks, and copyrights.True False12. "Beggar thy neighbor" retaliatory trade policies involved countries progressively loweringtrade barriers against each other, which contributed to the Great Depression of the 1930s.True False13. Rivers Inc., a U.S. based sports apparel manufacturer, sets up a production unit in Chinato take advantage of the lower labor costs there. This is an example of foreign directinvestment.True False14. World Bank gives an aid of 100 million dollars to Kenya for creating rural health carefacilities. This is an example of foreign direct investment.True False15. The lowering of barriers to international trade enables firms to view the world, rather thana single country, as their market.True False16. According to WTO data, the volume of world merchandise trade has grown faster than theworld economy since 1950.True False17. The expansion of world trade implies that nations are becoming less dependent on eachother for important goods and services.True False18. Over the past 30 years the flow of FDI has accelerated faster than the growth in worldtrade and world output.True False19. The globalization of markets and production and the resulting growth of world trade,foreign direct investment, and imports all imply that firms are finding their home markets protected from foreign competitors.True False20. The cost of microprocessors continues to fall, while their power increases. This statementsupports the predictions made by Moore's Law.True False21. According to critics of globalization, today's interdependent global economy limits a nation'snational sovereignty.True False22. Critics of globalization suggest that over the last century, the gap between the rich andpoor nations of the world has shrunken.True False23. Supporters of debt relief argue that new democratic governments in poor nations shouldnot be forced to honor debts incurred by corrupt and dictatorial predecessors.True False24. A firm does not have to become a multinational enterprise to engage in internationalbusiness.True False25. Differences between countries require that an international business vary its practicescountry by country.True FalseMultiple Choice Questions26. The World Trade Organization promotes _____.A. l owering of barriers to cross-border trade and investmentB. i nfrastructural development in poor nations through low-interest loansC. s tate ownership of major enterprisesD. r egulation of national economies27. Which of the following is true about the International Monetary Fund?A. I t is primarily responsible for policing the world trading system.B. I t is seen as the lender of last resort to nation-states whose economies are in turmoil.C. I t is responsible for establishing multinational treaties to govern the global businesssystem.D. I t was established to formulate a coordinated policy response to financial crises indeveloping nations.28. The _____ was established on October 24, 1945, by 51 countries committed to preservingpeace through international cooperation and collective security.A. W orld Trade OrganizationB. U nited NationsC. G20txD. W orld Bank29. The G20tx was originally established to _____.A. p reserve peace through international cooperation and collective securityB. m aintain order in the international monetary systemC. f ormulate a coordinated policy response to financial crises in developing nationsD. m anage, regulate, and police the global marketplace30. _____ occurs when a firm exports goods or services to consumers in another country.A. I nternational tradeB. F oreign direct investmentC. I nward investmentD. O utsourcing31. In late 2001, the WTO launched a new round of talks in Doha aimed at:A. h elping member states to cope with financial crisis.B. f urther liberalization of the global trade and investment framework.C. p rotecting national economies from global competition.D. p romoting higher standards of living in all member states.32. Which of the following is NOT included in world merchandise trade?A. M anufactured goodsB. A gricultural goodsC. S ervicesD. M ining products33. _____ have/has the most to gain from reductions in agricultural tariffs and subsidies thatare a part of the Doha agenda.A. T he world's developed nationsB. T he world's poorer nationsC. E uropean nationsD. T he United States34. Which of the following is NOT a consequence of the reduction in trade barriers andrestrictions on FDI since 1950?A. F irms are dispersing parts of their production process to global locations to drive downproduction costs and increase product quality.B. T he economies of the world's nation states are becoming more intertwined.C. N ations are becoming more independent of each other for important goods andservices.D. T he world has become significantly wealthier since 1950.35. The financial crisis in the U.S. in 2009 was triggered by _____.A. t he global hike in the price of crude oilB. t he slowdown in U.S. importsC. t he problems in the U.S. subprime mortgage lending marketD. t he artificial fixing of currency rate by China36. _____ predicts that the power of microprocessor technology doubles and its cost ofproduction falls in half every 18 months.A. K eynes's LawB. S ay's LawC. M oore's LawD. S ullivan Principles37. Containerization allows:A. r eduction of the time needed to get from one location to another.B. s implification of transshipment from one mode of transport to another.C. b uyers and sellers to find each other easily.D. e nterprises to coordinate and control a globally dispersed production system.38. The relative decline of the United States in the share of world output and world exportsreflects _____.A. a n increase in the barriers to foreign trade in the U.S.B. t he deepening of the global financial crisisC. t he reduced industrialization in developing nationsD. t he growth in the economic development of the world economy39. In the 1970s, many Japanese firms invested in North America and Europe:A. t o avoid a highly competitive domestic market.B. t o exploit high domestic tariff barriers.C. a s a hedge against unfavorable currency movements.D. t o take advantage of low labor costs.40. What is the total cumulative value of foreign investments best referred to as?A. A ccumulation of foreign sharesB. P ortfolio investmentsC. S tock of foreign direct investmentsD. S tock market investments36. Throughout the 1990s, the amount of foreign direct investment directed at both developedand developing nations increased dramatically. This trend reflects:A. a slowdown in global economic activity.B. t he increasing share of the U.S. in the total FDI stock.C. t he decline in cross-border flows of foreign direct investment.D. t he increasing internationalization of business corporations.37. Which of the following countries has been the largest recipient of foreign directinvestment and received about $60 billion to $100 billion a year in inflows in 2004-2009?A. B razilB. R ussiaC. I ndiaD. C hina68. A multinational enterprise (MNE) is a firm that _____.A. e xports its products to multiple countriesB. h as production units in more than two countriesC. d oes most of its business on the InternetD. l ists its securities on a public exchange39. Which of these statements pertaining to cross-border FDI flows is true?A. T here was a growth of FDI between 2004 and 2007.B. A slump in FDI from 1998 to 2000 was followed by a surge from 2001 to 2003.C. A mong developing nations, the largest recipient of FDI has been Russia.D. T he dramatic increase in FDI reflects the decreasing internationalization of businesscorporations.40. Since the 1960s, which of the following has been a notable trend in the demographics ofthe multinational enterprise?A. T he decline of multinational companies in the manufacturing sectorB. T he growth of government-owned multinational enterprisesC. T he decline of non-U.S. multinationalsD. T he growth of mini-multinationals46. NAFTA was passed only after:A. C hina agreed to establish a higher minimum wage.B. t he U.S. agreed to limit the number of jobs that could be outsourced.C. M exico committed to tougher enforcement of environmental protection regulations.D. C anada committed to establish new limits on FDI.47. Globalization is criticized because it increases the power of _____.A. g overnments to own enterprisesB. u nskilled labor to form labor unionsC. s upranational organizations over nation-statesD. n ation-states to regulate markets and reduce competition48. The World Trade Organization has estimated that the developed nations of the world canraise global economic welfare by $128 billion by:A. r emoving subsidies given to their agricultural producers.B. i ncreasing tariff barriers to trade in agriculture.C. i ncreasing outsourcing of manufacturing processes.D. R educing defence expenditure.49. An international business, unlike a multinational enterprise, _____.A. n eeds to have manufacturing units in at least two foreign nationsB. n eeds to manufacture products or provide services that target a global marketC. n eed not customize its products to the requirements of national marketsD. n eed not invest directly in operations in other countries50. Which of the following statements is true about an international business?A. A n international business needs to invest directly in operations in other countries.B. A n international business needs to have homogenous practices across countries.C. A n international business can be managed in the same way that a domestic business ismanaged.D. A n international business must find ways to work within the limits imposed bygovernment intervention.。
商务英语阅读习题及答案一.doc

商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题(⼀)I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本,资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。
商务英语unit1课文译文及练习答案

课文A世界经济发展世界经济比以往任何时候都更富裕,但是国家内部与国家之间财富显然分布不均衡。
世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。
国与国之间经济发展不平衡倾向表现各异。
20世纪50、60年代,发展中国家经济获得了飞速而持续的发展。
然而,自80年代以来,除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外,其他发展中国家面临了经济不稳,社会福利收效甚微的问题。
全球化并没有缩小贫富国家收入差异。
富裕国家比贫困国家往往能更优先进入资本市场,吸引更多外国资本直接投资,更有弹性地应对全球商品市场。
现在,埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35,而在50年代,埃塞俄比亚人均收入是发达国家人均收入的1/16。
同样,美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。
世界上大多数最贫困国家或多或少在某种程度上相对滞后。
尤其是70年代中期以来,发展中国家经济增长进入停滞与不稳定的交替期,只有少数几个发展中国家在最近几十年能持续增长,这些国家中尤以两个世界人口大国中国和印度著名。
中国可以看作是成功进行体制改革的例子。
20世纪70年代后期改革开放以来,中国经济一直保持了高速发展。
除一些社会、经济不稳定因素之外,最近20年,中国经济改革所取得的成就解决了几千万人的温饱问题。
因为没有现存的改革经验可借鉴,中国经济改革的过程被看作是“摸着石头过河”。
实际上,经济发展是改革的落脚点和最终目标。
中国经济体制改革是以全面提高经济效益为目的,依靠发挥个人积极性,培育各种类型的市场竞争。
通常,中国向市场经济的转型过程是个缓慢的经济改革过程,表现在三个不同时期。
第一个时期从1978年至1993年,改革主要是改善激励机制和扩大市场对资源的配置范围。
这一时期以成功进行农业体制改革和双重价格体系改革为特点;第二个时期开始于1994年,这一时期中国政府决定把最终建立现代市场经济体制作为改革目标;最新时期,重点是处理好由于经济增长所带来的地区差异和贫富悬殊。
商务英语综合教程第一学期习题答案
Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本,股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年,是世界上最大的日用消费品公司之一。
2007财政年度,公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中,排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司,所经营的300多个品牌的产品畅销160多个国家和地区,其中包括美容护理、居家护理、吉列产品等。
每天,在世界各地,宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年,宝洁公司在广州成立了在中国的第一家合资企业-广州宝洁有限公司,从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂,并在北京设立技术中心。
二十年来,宝洁取得了飞速的发展,主要表现在:建立了领先的大品牌宝洁公司是中国最大的日用消费品公司,年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
国际商务管理英语习题答案
Key to the ExercisesUnit 1 Management and Managers管理和管理人员Part 1 ReadingText 1Pre-reading questions:1. M anagement is the organizational process that includes strategic planning, setting objectives, managingresources, deploying the human and financial assets needed to achieve objectives, and measuring results.Management also includes recording and storing facts and information for later use or for others within the organization.2. M anagement operates through various functions, often classifi ed as planning, organizing, staffi ng, directing andcontrolling.Text 2(1) D (2) F (3) B (4) A (5) CPart 2 ListeningI.Management1. Definition of management: Management is the process of working with and through others to achieve organizational objectives.2. Management skills: (1)Technical skills, (2)Human and communication skills, and Conceptual and(3)decision-making skills.3. Management functions: (4)Planning, (5)Organizing, (6)Leading, and (7)Controlling4. Management roles: (8)Interpersonal roles, (9)Information roles, and (10)Decisional roles.II.The Role of the Financial ManagerThe fi nancial manager acts as an intermediary between the fi rm’s operations and (1)capital markets, where the fi rm’s securities are traded. It was his job to trace the fl ow of cash from investors to the fi rm and back to investors again. First of all, he must understand how capital markets work. For example, suppose a fi rm chooses to fi nance a major expansion program by (2)issuing bonds. The fi nancial manager should have considered the term of the issue and concluded that it was fairly priced. And he should also have asked whether the fi rm’s stockholders would be made better or worse off by the extra debt standing between them and the fi rm’s (3)real assets. He should understand how corporate borrowing affects the value of the fi rm’s shares. The investment decision cannot be separated from capital markets either. A fi rm, which acts in its (4)stockholders’ interest, should accept those investments that increase the value of their stake in the fi rm. But that requires a theory of how (5)common stocks are valued.The fi nancial manager has to cope with (6)time and uncertainty. Firms often have the opportunity to invest inprojects which cannot pay their way in the short run and which expose therisk. The investment, if undertaken, may have to befi rm cannot walk away from such choices — someone has to decide whether the opportunity is worth more than it costs and whether the additionalMost of the time we assume that thethe fi rm. But thousands of people are involved in a large company. Each attends to his or her personal interests as wellPart 5 ExercisesI. Answer the following questions.略II. Tell whether the following statements are true or false.1. F2. F3. T4. T5. F6. TIII. Fill in the blanks with the appropriate form of the given words.1. rational2. empowering3. motivating4. Delegation5. micro-manage6. strategicIV. Fill in each blank with the most appropriate word given below in its right form.1. supervisor2. accountable3. diagnose4. administrator5. deploy6. rational7. empower8. delegation9. innovation 10. feasible11. in effect 12. hierarchy 13. discharge 14. fi nancial 15. executeV. Translate the following paragraph into Chinese.管理就像投资,它的目标是使资源得到最好的利用,增加最大的价值,取得最好的收益。
国际商务英语一级口试答案
Reference Key for Simulated Test of Chapter 1Section ASample TalkWhen meeting old or new customers or business partners, people seldom get directly down to business after exchanging greetings because that might be thought too business like, cold and abrupt. Both parties need a bit warming-up.So they resort to small talk, talking about impersonal topics such as weather, food, local impression, etc.,among which, the safest and most popular topic is weather. People like talking about weather for it offends nobody, yet it affects everybody’s life. It is of great concern to business people who travel a lot. Whenever they come to a new place, the first thing they notice is the weather difference.Besides weather, you can talk about local food, people or places of interest. But be sure not to touch upon sensitive political or religious issues especially when your stand is at odds with your partner. If you do, amid heated discussion, you might lose your head, lose your temper and worst of all, lose the customer!Therefore, be careful with the choice of the topics for small talk. A congenial chat may pave your way to further business discussion while improper small talk may ruin your business opportunity.Section BReference Key for Sentence Interpretation from Chinese to English:1. 您一定就是我们盼望已久的客人莫卡帕先生吧。
国际商务第一章
continued
(2) Cross-cultural risk (3) Country/political risk (4) Financial/Currency risk 2. Studying Methods (1) Before learning the PPT, you should read the text quickly to get a general idea (Skimming reading)
12
Put it simply:
International business includes all business transactions (private and governmental) that involve two or more countries. Such business relationships may be private or governmental. The transactions in private firms are for profit. Government-sponsored activities may or may not have a profit orientation.
17
Global Links Today
International business has created a network of global links that binds countries, institutions, and individuals with trade, financial markets, technology, and living standards.
2
Evaluation/Marking System
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Chapter 1 GlobalizationTrue / False Questions1.The shift toward a more integrated and interdependent world economy is referred to asglobalization.True False2. A company does not need a large size to facilitate, and benefit from, the globalization ofmarkets.True Falsepanies hope to lower their overall cost structure or improve the qualityor functionality of their product offering through globalization of production.True False4.The most global markets currently are markets for consumer products.True False5.Outsourcing is a process that is limited to manufacturing enterprises.True False6.The health care sector in the U.S. cannot avail the benefits of outsourcing to low-cost producers in other nations because of the nature of the work.True False7.The World Bank has focused on policing the world trading system and making surenation-states adhere to the rules laid down in trade treaties.True False8.The World Bank is known as the lender of the last resort.True False9.One of the UN's central mandates is the promotion of higher standards of living,full employment, and conditions of economic and social progress and development.True False10.In 2008 and 2009, the GATT became the forum though which major nations attemptedto launch a coordinated policy response to the global financial crisis, which started in America.True False11.The Uruguay Round, finalized in December 1993, reduced protection for patents,trademarks, and copyrights.True False12."Beggar thy neighbor" retaliatory trade policies involved countries progressively loweringtrade barriers against each other, which contributed to the Great Depression of the 1930s.True False13.Rivers Inc., a U.S. based sports apparel manufacturer, sets up a production unit in Chinato take advantage of the lower labor costs there. This is an example of foreign directinvestment.True False14.World Bank gives an aid of 100 million dollars to Kenya for creating rural health carefacilities. This is an example of foreign direct investment.True False15.The lowering of barriers to international trade enables firms to view the world, rather thana single country, as their market.True False16.According to WTO data, the volume of world merchandise trade has grown faster than theworld economy since 1950.True False17.The expansion of world trade implies that nations are becoming less dependent oneach other for important goods and services.True False18.Over the past 30 years the flow of FDI has accelerated faster than the growth inworld trade and world output.True False19.The globalization of markets and production and the resulting growth of world trade,foreign direct investment, and imports all imply that firms are finding their home markets protected from foreign competitors.True False20.The cost of microprocessors continues to fall, while their power increases. This statementsupports the predictions made by Moore's Law.True False21.According to critics of globalization, today's interdependent global economy limits a nation'snational sovereignty.True False22.Critics of globalization suggest that over the last century, the gap between the rich andpoor nations of the world has shrunken.True False23.Supporters of debt relief argue that new democratic governments in poor nationsshould not be forced to honor debts incurred by corrupt and dictatorial predecessors.True False24.A firm does not have to become a multinational enterprise to engage in internationalbusiness.True False25.Differences between countries require that an international business vary itspractices country by country.True FalseMultiple Choice Questions26.The World Trade Organization promotes _____.A.lowering of barriers to cross-border trade and investmentB.infrastructural development in poor nations through low-interest loansC.state ownership of major enterprisesD.regulation of national economies27.Which of the following is true about the International Monetary Fund?A.It is primarily responsible for policing the world trading system.B. It is seen as the lender of last resort to nation-states whose economies are in turmoil.C.It is responsible for establishing multinational treaties to govern the global businesssystem.D.It was established to formulate a coordinated policy response to financial crises indeveloping nations.28.The _____ was established on October 24, 1945, by 51 countries committed topreserving peace through international cooperation and collective security.A.World Trade OrganizationB.United NationsC.G20txD.World Bank29.The G20tx was originally established to _____.A.preserve peace through international cooperation and collective securityB.maintain order in the international monetary systemC.formulate a coordinated policy response to financial crises in developing nationsD.manage, regulate, and police the global marketplace30._____ occurs when a firm exports goods or services to consumers in another country.A.International tradeB.Foreign direct investmentC. Inward investmentD.Outsourcing31.In late 2001, the WTO launched a new round of talks in Doha aimed at:A.helping member states to cope with financial crisis.B.further liberalization of the global trade and investment framework.C.protecting national economies from global competition.D.promoting higher standards of living in all member states.32.Which of the following is NOT included in world merchandise trade?A.Manufactured goodsB.Agricultural goodsC.ServicesD.Mining products33._____ have/has the most to gain from reductions in agricultural tariffs and subsidiesthat are a part of the Doha agenda.A.The world's developed nationsB.The world's poorer nationsC.European nationsD.The United States34.Which of the following is NOT a consequence of the reduction in trade barriers andrestrictions on FDI since 1950?A.Firms are dispersing parts of their production process to global locations to drivedown production costs and increase product quality.B.The economies of the world's nation states are becoming more intertwined.C.Nations are becoming more independent of each other for important goods andservices.D.The world has become significantly wealthier since 1950.35.The financial crisis in the U.S. in 2009 was triggered by _____.A.the global hike in the price of crude oilB.the slowdown in U.S. importsC.the problems in the U.S. subprime mortgage lending marketD.the artificial fixing of currency rate by China36._____ predicts that the power of microprocessor technology doubles and its cost ofproduction falls in half every 18 months.A.Keynes's LawB.Say's LawC.Moore's LawD.Sullivan Principles37.Containerization allows:A.reduction of the time needed to get from one location to another.B. simplification of transshipment from one mode of transport to another.C.buyers and sellers to find each other easily.D.enterprises to coordinate and control a globally dispersed production system.38.The relative decline of the United States in the share of world output and world exportsreflects _____.A.an increase in the barriers to foreign trade in the U.S.B.the deepening of the global financial crisisC.the reduced industrialization in developing nationsD.the growth in the economic development of the world economy39.In the 1970s, many Japanese firms invested in North America and Europe:A.to avoid a highly competitive domestic market.B.to exploit high domestic tariff barriers.C.as a hedge against unfavorable currency movements.D.to take advantage of low labor costs.40.What is the total cumulative value of foreign investments best referred to as?A.Accumulation of foreign sharesB.Portfolio investmentsC.Stock of foreign direct investmentsD.Stock market investments36.Throughout the 1990s, the amount of foreign direct investment directed at both developedand developing nations increased dramatically. This trend reflects:A.a slowdown in global economic activity.B.the increasing share of the U.S. in the total FDI stock.C.the decline in cross-border flows of foreign direct investment.D.the increasing internationalization of business corporations.37.Which of the following countries has been the largest recipient of foreign direct investmentand received about $60 billion to $100 billion a year in inflows in 2004-2009?A.BrazilB.RussiaC.IndiaD.China68.A multinational enterprise (MNE) is a firm that _____.A.exports its products to multiple countriesB.has production units in more than two countriesC.does most of its business on the InternetD.lists its securities on a public exchange39. Which of these statements pertaining to cross-border FDI flows is true?A.There was a growth of FDI between 2004 and 2007.B.A slump in FDI from 1998 to 2000 was followed by a surge from 2001 to 2003.C.Among developing nations, the largest recipient of FDI has been Russia.D.The dramatic increase in FDI reflects the decreasing internationalization ofbusiness corporations.40.Since the 1960s, which of the following has been a notable trend in the demographicsof the multinational enterprise?A.The decline of multinational companies in the manufacturing sectorB.The growth of government-owned multinational enterprisesC.The decline of non-U.S. multinationalsD.The growth of mini-multinationals46.NAFTA was passed only after:A.China agreed to establish a higher minimum wage.B.the U.S. agreed to limit the number of jobs that could be outsourced.C.M exico committed to tougher enforcement of environmental protection regulations.D.Canada committed to establish new limits on FDI.47.Globalization is criticized because it increases the power of _____.ernments to own enterprisesB.unskilled labor to form labor unionsC.supranational organizations over nation-statesD.nation-states to regulate markets and reduce competition48.The World Trade Organization has estimated that the developed nations of the worldcan raise global economic welfare by $128 billion by:A.removing subsidies given to their agricultural producers.B.increasing tariff barriers to trade in agriculture.C.increasing outsourcing of manufacturing processes.D.Reducing defence expenditure.49.An international business, unlike a multinational enterprise, _____.A.needs to have manufacturing units in at least two foreign nationsB.needs to manufacture products or provide services that target a global marketC.need not customize its products to the requirements of national marketsD.need not invest directly in operations in other countries50.Which of the following statements is true about an international business?A.An international business needs to invest directly in operations in other countries.B.An international business needs to have homogenous practices across countries.C.An international business can be managed in the same way that a domestic business ismanaged.D.An international business must find ways to work within the limits imposed bygovernment intervention.E.。