世纪商务英语阅读教程专业篇1第四版Unit
世纪商务英语阅读第四版基础篇Unit9
大连理工大学出版社
Reading Skill Focus
Making an inference means reading between the lines to find out what the author is really saying, or making a reasonable guess based on what the author says. Sometimes a writer will suggest or express his or her ideas indirectly in a text.
unknown made on the basis of the known”. It is a very important reading skill. It helps you not only to understand better but also to appreciate more fully what you read.
CENTURY BUSINESS ENGLISH 世纪商务英语
阅读教程（基础篇2）（第四版）
主编：王洗薇
大连理工大学出版社
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Unit 9 Customer Service
大连理工大学出版社
dutpgz
Good customer service means making customers feel special. In customer service, there’s such a saying —“The customer is always right”. Service is everything. If a person receives poor service from a store, he will probably avoid shopping there in the future. On the other hand, customers often remain loyal to a business that has excellent service even if their prices are high. The language in this unit is rather colloquial. So, through the learning of a new reading skill—making an inference, you can read between the lines.
商务英语阅读课件第一章
wwቤተ መጻሕፍቲ ባይዱ
大连理工大学出版社
Business Language
Reading Skill Focus
Comprehensive Reading Practical Reading Words and Expressions
大连理工大学出版社
Reading Skill Focus
大连理工大学出版社
Reading Skill Focus
Inference/General Knowledge Clues Sometimes a word or phrase is not immediately made clear within the same sentence. Relationships, which are not directly apparent, are implied. The reader must look for clues within, before, and after the sentence in which the word is used. Contrast/Antonym Clues In some sentences, we will find two words with opposite meanings. If we know the meaning of one word, we will be able to guess the meaning of the other word. The clue words commonly used in the sentences are:
世纪商务英语阅读教程专业篇1第四版Unit_4
4-1
Professional Words & Expressions
product manufacturer market research marketing plan product marketing brand marketing media planning image-building physical evidence people placement target market public relations
翻译
在市场营销中有标准的4P市场营销推广组合和 扩展的3P市场营销推广组合，前者定义为产品、 价格、促销和渠道或分销组合，后者通常指的 是人员, 过程和物证三个要素。
配销渠道 adj. 非商标的 n. 广告；登广告 免费 行销努力 n. 流程 n. 缺点 产品定价 市场营销推广组合 v. 要价 垃圾邮件 推销战略 按正常价
4-1
TASK 1
Select an expression from the words listed
above
which
matches
Hale Waihona Puke one4-2Comprehensive Reading
1 What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix to make a marketing plan. ongoing 前进的，持续的
新世纪大学英语系列教材之阅读教程第四册完整版答案
Book 4Unit 1I.1.A2.D3.C4.A5.B6.DII.1.我进入寿险这一行，做得还算不错。
我有幸与几个最棒的寿险推销员一起被指任为一委员会会员。
一时间我吓得要命。
2. 一般的成功人士为了将来的收获，甘坐冷板凳且推迟享受。
反观诸多快速成功者，他们期望太多而且渴望一蹴而就。
当回报不能立刻兑现时，他们就变得灰心丧气，愁苦不堪。
3. 我一直在找寻那些有天赋、能自律的人。
然后培养他们的爱心和忠诚。
我招募他们，激励他们，每当我们取得什么成绩，我与他们一起分享荣誉。
4. 有一次，一场盛大的开幕典礼定于周末举行，而我们的大部分家具还在我们与批发商两地之间的卡车上，距这里有数天的车程，于是我们便到外面以零售价购买了价值5,000美元的货品，这样做吞噬了我们大部分的利润，可我们不能让建筑商失望。
5. 美国总统亚伯拉罕.林肯本可能被他貌似的平凡所击垮。
他出身贫寒，外表丑陋，然而却颇有建树，给世人眼中的“平凡”予新的涵义和尊严。
III.1.set their sights high, achieve their goals2.is little related to, university-educated fast-trackers, self-discipline3.overpowering ego, bring out the best in people4.broaden their knowledge base5.stick with, keep your wordUnit 2I1C 2 B 3 D 4 A 5 B 6 CII.1. 等等！我不管谁把那块馅饼切成两块，但不论谁切，都得给另一方挑选的权力。
2．很多情况下，冲突双方的需求并非对立。
如果关注点从击败对方转向解决问题，那么每个人都能受益。
3．如果工会赢了，罢工期间损失的工资将超过争得的利益。
相反，由于罢工，资方的损失将超过为避免罢工而答应其要求的成本。
世纪商务英语 阅读教程 专业篇1 第四版
Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。
新世纪大学英语阅读教程第四册第一单元第一篇文章译文
Unit 1 普通人如何脱颖而出在大学里，吉姆似乎是一个非常优秀的快速成功者。
他只用很少的努力就能取得很好的成绩，所以他的同学评选他为“最可能成功的人”。
毕业后，他有好几份工作可供选择。
吉姆进入一家大型保险公司的销售部门任职，并且在工作之初表现很好。
但他很快陷入一种停滞不前的状态，随后跳到一家更小的公司，情况同样如此。
他厌倦了销售工作，于是开始尝试做销售管理。
然而之前的模式又重现了：他深受喜爱，被认为是一个能快速成功的人，但他很快就只能像哑炮一样只能发出微弱的嘶嘶声了。
现在他为另外一家公司卖保险，并且还在纳闷他为什么不能做得更好。
约瑟夫·达瑞格是另外一个例子。
“我总把我自己看作是一个普通人，”达瑞格告诉我。
“我进入寿险这一行，做得还算不错。
我有幸与几个最棒的寿险推销员一起被指任为一委员会委员。
一时间我吓得要命。
”然而当他开始了解这些成功者时，达瑞格意识到了什么：“他们并没有比我有更高的天赋。
他们也是普通人，只是他们把眼光放高一些，然后找到了实现他们目标的途径。
”他还意识到了更多的东西：“如果其他普通人可以有远大理想，我同样也可以。
”现在他自己拥有一家专营员工福利的公司，价值数百万美元。
为什么像达瑞格这样的普通人似乎经常能比吉姆一样的人取得更多的成功呢？为了找出其中的原因，在作为公司咨询者的工作中，我与超过190个人进行了面谈。
非正式调查的结果为我证实了西奥多·罗斯福曾经说过的话：“成功的普通人不是天才，他仅仅拥有平凡品质，但他将他的那些平凡品质发展到超出常人的水平。
”我坚信那些胜出的普通人有以下特点：懂得自律。
科罗拉多州丹佛市波特纪念医院的首席执行官欧文C. 汉森坚持认为“你不需要成功的天赋，”。
他曾经因扭转经营不善的医院而名声大噪。
他认为“你的全部所需是一大罐胶水。
你在你的椅子上涂上一些，在裤子的臀部涂上一些，然后坐在上面，坚持把每一件事直到你做到了你自己的最好。
”一般的成功人士为了将来的收获，甘坐冷板凳且推迟享受。
国际商务英语阅读教程(第四版)-期末复习
Unit 1~2Mercantilism 重商主义 Neomeicantilist 新重商主义者Trade surplus 贸易顺差Quota and tariff 配额和关税Government intervention 政府干预Zero-sum game 零和博弈Positive-sum game 常和博弈The theory of absolute advantage 绝对优势理论The theory of comparative advantage 比较优势理论Factor endowments 要素禀赋理论Product life cycle 产品生命周期（+theory ……理论）Economies of scale 规模经济Diminishing returns 收益递减规律Green revolution 绿色革命Voluntary restriction 自动出口限制Deposit 佣金First mover advantage 先占优势Barrier to entry 进入(市场)壁垒Porter’s diamond theory 波特的钻石理论National competitive advantage 国家竞争优势The department of commerce 商务部Letter of credit 信用证Draft /bill of exchange 汇票bill of lading B/L 提单Sight draft 即期汇票Time draft 远期汇票Banker ‘s acceptance 银行承兑（+bill …汇票）Trade acceptance 商业承兑汇票Countertrade 对等贸易Barter 易货贸易Switch trading 转手贸易Offset 抵消Counter purchase 互购贸易Compensation trade 补偿贸易Mercantilism suggests that it is in a country’s best interest to maintain a trade surplus -- to export more than it imports（重商主义就是保持贸易顺差以实现一国的最大利益---出口超过进口）Mercantilism advocates government intervention(介入) to achieve a surplus in the balance of trade （重商主义主张政府介入以便实现对外贸易顺差）It views trade as a zero-sum game - one in which a gain by one country results in a loss by another （将贸易看成零和博弈，一个国家收益一个国家受损）Absolute Advantage 绝对优势Adam Smith argued that a country has an absolute advantage in the production of a product when it is more efficient than any other country in producing it亚当斯密认为一个国家生产一种商品比其他任何国家效率都高时存在绝对优势According to Smith, countries should specialize in the production of goods for which they have an absolute advantage and then trade these goods for the goods produced by other countries 按照亚当斯密的说法，各国应该专门生产具有绝对优势的商品，然后用他们交换其他国家生产的商品The Benefit（好处） of Absolute Advantage and Free TradeThe Principle for International Division of Labor–Absolute Advantage 国际分工的原则---绝对优势The Consequence（结果） of Division of Labor and Free Trade 分工的结果和自由贸易1. To Production: the Flow of the Factor of Production 生产要素的流动； the Efficiency of Factor Distribution 要素分配效率；the Quantity of Production 产品质量。
(最新整理)世纪商务英语阅读教程专业篇1第四版Unit_7
n. 供应厂商，供应者 n. 合伙企业 n. 杂货店 合伙企业的章程 v. 租用 n. 许可，执照 n. 实体 n. 总经理，常务董事 n. 破产 n. 资金，资本 独资（经营）
2021/7/26
5
7-1
Professional Words & Expressions
asset obligation transfer proprietorship profit supervise voice general partner risk liability limited partner
2. simplest, oldest, and most common form of business ownership in which only one individual acquires all the benefits and risks of running an enterprise
2021/7/26
8
7-1 TASK 1
1. one of the co-owners of a business organized as limited partnership who does not participate in the management of the firm
选项
O. limited partner
There are three basic forms of ownership structures for business entities: sole proprietorship, partnership and the diagram of the company’s organizational structure. Almost all large and medium-sized businesses are organized as corporations, such as General Motors, Bank of America, Microsoft and General Electric. But not all businesses are corporations. For instance, small ventures can be owned and managed by a single individual. This is called sole proprietorship. In other cases, several people may join to own and manage a partnership.