百事可乐公司介绍范文英语
百事公司英文介绍
Analysis of subsidiary combination
A:Flohr Tore B:Pepsi-Cola C：Baer sandwich D:Pizza hut E:KFC
百事公司拥有15个销售额超10亿美元的国际著名品牌
14 11 11 16 18 19 22
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Pepsi百事可乐 Mountain Dew激浪 Diet Pepsi轻怡百事 Lay's乐事 Gatorade 佳得乐 Tror桂格燕麦 Ruffles 7UP七喜 Cheetos奇多 Mirinda 美年达 Lipton Teas立顿茶
Three major departments of Pepsi Co 1993-1996 years of income and capital expenditure
Financial
The Company employs approximately 285,000 people worldwide, and its products are sold in approximately 200 countries. PepsiCo hasinvested more than RMB8 billion in establishing 22 drink bottling plants and one concentrate plant in 21cities all over China. 业务范围遍及世界上近200个国家，雇有员285,000 人。公司2009年销售额近600亿美元。百事已在中 国21个城市设立了22家饮料灌装厂和1家浓缩液厂， 投资总额超过80亿元人民币美元。
Snack industry
百事可乐英文广告词
百事可乐英文广告词篇一：百事可乐英文介绍PepsiwasfirstmadeinnewBern,northcarolina,intheUnitedStatesintheearly1 890sbypharmacistcalebBradham.in1898,"Brad's drink"waschangedto"Pepsi-cola"andlatertrademarkedonJune16,1903.[1]Thereareseveraltheoriesontheoriginofthew ord"pepsi".TheonlytwodiscussedwithinthecurrentPepsicowebsite arethefollowing: calebBradhamboughtthename"PepKola"fromalocalcompetitorandchanged ittoPepsi-cola. ThewordPepsicomesfromtheGreekword"Hope"(π?ψη),whichisamedicalterm,describingthefooddissolvingprocesswithinone& #39;sstomach.dyspepsiaalsoamedicaltermdescribesaproblemwithone'ssto machtodissolvefoodsproperly.anothertheoryregardingthename'soriginsisthatcalebBradhamandhisc ustomerssimplythoughtthenamesoundedgoodandreflectedthefactthatthedri nkhadsomekindof"pep"initbecauseitwasacarbonateddrink.itwasmadeofcarbonatedwater,sugar,vanilla,rareoils,andkolanuts.whetherth eoriginalrecipeincludedtheenzymepepsinisdisputed.[2][3]in1903,BradhammovedthebottlingofPepsi-colafromhisdrugstoreintoarente dwarehouse.Thatyear,Bradhamsold7,968gallonsofsyrup.Thenextyear,Peps iwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.in1924,Pep sireceiveditsfirstlogoredesignsincetheoriginaldesignof1905.in1926,thelog owaschangedagain.in1929,automobileracepioneerBarneyoldfieldendorsed Pepsi-colainnewspaperadsas"abullydrink...refreshing,invigorating,afinebracer篇二：百事可乐广告语百事可乐历年广告语：1898年清爽、可口，百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐：可口、健康1909年百事可乐：使你才气焕发1910年喝百事可乐，让你心满意足1923年这就是健康：百事可乐品尝百事，你将喜欢它1928年百事可乐，激励你的士气1932年一样的价格，双倍的享受1939年一样的价，双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐：更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交，喝百事喝百事，增友谊1959年百事可乐令你心旷神怡1961年这就是百事，它属于年轻的心1963年奋起吧，你就属于百事新一代1964年让自己充满活力，你是百事新一代1967年口味独一无二，百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取，百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人，感受自由心1975年百事挑战，让你的感觉来决定1976年拥有百事时代1979年把握百事精神，赋予百事挑战1982年喝百事可乐，享受一生美味啊！百事的时代1983年现在就去体会百事1984年百事可乐，新一代的选择1987年百事可乐：美国的选择1990年亲爱的，这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心，喝百事1995年百事之外，别无选择1996年改变新的一页：百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限（askformore)1999年百事，渴望无限快乐的可乐20XX年百事，这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)20XX 年突破创造发现more20XX年全民携手舞动中国20XX年欢聚时刻共享百事篇三：百事可乐和可口可乐广告词()两者的广告词关于可口可乐1927在任何一个角落.1929世界上最好的饮料.1932太阳下的冰凉.1933一扫疲惫,饥渴.1937美国的欢乐时光.1938口渴不需要其它1939只有可口可乐.1940最易解你渴.1942只有可口可乐才是可口可乐,永远只买最好的.1945充满友谊的生活,幸福的象征.1947可口可乐的品质,是你永远信赖的朋友.哪里好客,哪里就有可乐. 1950口渴同样追求品质.1951好客与家的选择.1952你想要的就是可乐.1955就像阳光一样带来振奋.1957好品质的象征.1958清凉,轻松喝可乐.1959可口可乐的欢欣人生,真正的活力.1961可口可乐,给你带来最佳状态.1963有可乐相伴你会事事如意.1964可口可乐给你虎虎生气,特别的活力.1965充分享受可口可乐.喝了可口可乐,你再也不会感到疲倦.1968一波又一波,一杯又一杯.1970这才是真正的,这才是地道货,可口可乐真正令你心旷神怡. 1971我愿拥有可乐的世界.1975俯瞰美国,看我们得到了什么?1976可乐加生活.1980一杯可乐,一个微笑.1982这就是可口可乐.1985一踢;一击;可口可乐.1989挡不住的感觉!1993永远是可口可乐.2000心在跳!我们努力活出真精彩! 20XX激情在此燃烧关于百事可乐1898年清爽、可口，百事可乐1903年提神、爽心、增进消化1905年可口之饮料1906年天然饮料——百事可乐1907年百事可乐：可口、健康1909年百事可乐：使你才气焕发1910年喝百事可乐，让你心满意足1923年这就是健康：百事可乐品尝百事，你将喜欢它1928年百事可乐，激励你的士气1932年一样的价格，双倍的享受1939年一样的价，双倍的量1940年百事可乐是属于你的饮料1943年令人诱惑的口味1945年百事可乐：更多、更好1949年口味最好、花钱更少1950年量多、活力更多1953年清新、爽口1958年爱社交，喝百事喝百事，增友谊1959年百事可乐令你心旷神怡1961年这就是百事，它属于年轻的心1963年奋起吧，你就属于百事新一代1964年让自己充满活力，你是百事新一代1967年口味独一无二，百事可乐向前涌动品尝无可比拟的百事1969年生活/奉献你从生活中获取，百事从奉献中获取1971年拥有一个百事的日子1973年成为百事人，感受自由心1975年百事挑战，让你的感觉来决定1976年拥有百事时代1979年把握百事精神，赋予百事挑战1982年喝百事可乐，享受一生美味啊！百事的时代1983年现在就去体会百事1984年百事可乐，新一代的选择1987年百事可乐：美国的选择1990年亲爱的，这就是您所需要的1992年不能没有它——百事可乐1993年年轻、开心，喝百事1995年百事之外，别无选择1996年改变新的一页：百事可乐1998年新一代的选择Thechoiceofanewgeneration渴望无限（askformore)1999年百事，渴望无限快乐的可乐20XX年百事，这就是可乐20XX年突破渴望(dareformore)敢于第一(daretoBeno.1)。
百事可乐英语广告词_英文广告词_
百事可乐英语广告词广告一词，据考证是一外来语。
它首先源于拉丁文advertere，其意为注意，诱导，传播。
下面是小编带来百事可乐英语，欢迎阅读! 百事可乐的英文广告词Pepsi, a new generation of choices. Pepsi,"Pepsi, right taste." - Pepsi"Live demon up, you are in the Pepsi era." - Pepsi"Pepsi taste better than the other fresh." - PepsiPepsi impeccable. 12 ounces full, can be really much. - PepsiCo 5 cents to buy things twice, Pepsi is your drink. - PepsiCo "We all know, some things are good do not have to change it." - PepsiFor those who think young people. "- Pepsi"Beautiful Pepsi Time". - Pepsi"Awake, you belong to the generation of Pepsi." - Pepsi"Rise up, you are a new generation of Pepsi a lively." - Pepsi Pepsi, for the sake of thinking young people forever. Pepsi advertising.百事可乐的经典广告词Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and later trademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" (πέψη),which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft'schemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.百事可乐英文广告The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, began to launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lau to do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, Jenny Jackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsithese two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact on people's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, but also added the elements of Chinese and hi, people feel cordial and relaxed, it's advertising Is a bright spot, for young people is undoubtedly more attractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.。
百事可乐公司介绍范文英语
一、百事可乐公司的英文简介二、跪求关于百事可乐公司的英文介绍百事可乐公司 Pepsi CO.,Inc. 美国最大的软性饮料公司之一。
资产总额约 151亿美元，居世界大企业第75位，职工26.6万人。
公司总部设在纽约市。
百事可乐公司于1919年成立。
原名为洛夫特公司，1941年改名为百事可乐股份公司，1965年改为百事可乐公司。
公司系采用北卡罗来纳州纽伯恩一名药剂师布雷德海姆所研究配制出来的一种药剂发展成为饮料公司的。
60年代开始向多种经营方向发展。
1965年合并了弗利托-莱公司（快餐馆），1970年兼并威尔逊体育用品公司，1973年兼并来因戈尔德公司（饮料），1976年合并了李韦汽车货运公司，1978年兼并塔戈贝尔公司（墨西哥达餐馆）。
业务项目包括饮料、食品、饮食服务、运输和体育用品等。
饮料主要是软性饮料和果汁。
国内外有上千个制造和装瓶厂。
销往148 个国家和地区，重点是拉美地区。
其中在国内约占市场的四分之一。
国外主要销往阿根廷、加拿大、墨西哥、委内瑞拉、联邦德国和菲律宾。
食品主要是快餐食品。
运输主要是向国内外运输和发送家庭用品、消费者用品和工业产品。
在国内外有1200多个机构处理运输业务。
饮食服务主要是经营快餐馆。
体育用品包括制造和销售高尔夫球、棒球、羽毛球、篮排球等以及其他体育用品。
公司附属机构近百个，主要有百事可乐饮料公司、弗利托-莱公司（快餐馆）、啤咂餐馆（供应意大利式烘馅饼等）、北美运输公司和威尔逊体育用品公司等。
该公司子公司分布很广，国内涉及48个州，国外涉及100多个国家和地区。
四、可口可乐公司英文简介五、【急用】百事公司和可口可乐公司的英文介绍六、【急用】百事公司和可口可乐公司的英文介绍去公司网站直接copy呗。
七、英语介绍百事可乐For investor information on PepsiCo, Inc, including press and earnings releases, analyst presentations and downloadable annual reports visit八、用英语介绍百事可乐,不是介绍公司,而是介绍这种饮料百事可乐（Pepsi-Cola）最初于19世纪90年代（1890-1900）由美国北卡罗莱纳州一位名为Caleb Bradham 的药剂师所造，以碳酸水、糖、香草、生油、胃蛋白酶（pepsin）及可乐果制成。
百事可乐广告词英文范文
百事可乐广告词英文范文The world's three largest drinks - Coke, tea and coffee. Coke filed, naturally think of is "Pepsi." I remember it along the way advertising: "a new generation of choice", "eager to unlimited", "breakthrough desire", "there is no thirst thirst", are people remember, catchy.Pepsi and Coca-Cola two brands have a hundred years of competitive history, and PepsiCo team after careful investigation found that young people is the largest consumer groups, young people the most popular thing is cool, and cool expression, is unique, trendy, Connotation, the meaning of creative style. Pepsi caught the young people like cool psychological characteristics, beganto launch a series of young people think that the most cool star for the image of the spokesperson of the ad.In mainland China, following the invitation of Leslie Cheung and Andy Lauto do its spokesperson, Pepsi also invites Aaron Kwok, Faye Wong, JennyJackson and Ricky Martin four singer to do its image representative, captured the hearts of countless young consumers. Pepsi advertising language is quite unique. It is "a new generation of choice", "eager to unlimited" to do their own advertising language. Pepsi to promote young people to make "a new generation of choice", that is, drink Pepsi. Pepsi these two dynamic slogan quickly won the recognition of young people.Pepsi with the advertising language, Pepsi advertising content is generally music, sports, such as the above Michael Jackson, Aaron Kwok is a fresh dance. Pepsi is also good to play football, Pepsi most young people like to use the characteristics of football, deliberately launched the Pepsi football star.A lot of spam advertising really can not stand, a serious impact onpeople's vision, it is a waste of people's time, but also the human consumption tendencies to lead astray. However, good advertising, but also the visual feast of the vast number of consumers, you can enjoy the same as watching the Hollywood blockbuster, assess it. It can give consumers the characteristics of the goods to choose to facilitate the consumer's life, but also allow consumers to watch the ad when it is a pleasure to enjoy.Pepsi's advertising is no doubt doing well in this regard, it's advertising in the Chinese market is not only the international fashion freedom of style, butalso added the elements of Chinese and hi, people feel cordial and relaxed,it's advertising Is a bright spot, for young people is undoubtedly moreattractive. So in terms of technology, aesthetics, marketing, professional, and so on, the Pepsi advertising is undoubtedly eye-catching, people remember the success of advertising, I believe in the coming days, Pepsi ads will be more The better.I think the Pepsi ads are characterized by: 'dynamic, very impact on the visual; advertising frequently, so that consumers can remember; star endorsements are young, handsome beauty, can be very good to attract young consumers . The disadvantage is that advertising is superficial and has no connotation. But this is not a disadvantage, because the beverage or food advertising is superficial, so that consumers have visual impact.Coca Cola: Athens Olympic Games - Liu Xiang, Teng Haibin advertising endorsements.Impact: is the first time consumers really feel the Coca-Cola.Pepsi: to focus on "music + sports" advertising model.Impact: from the young people who won the majority of the market.competition analysisCoca - Cola - Coverage Strategy for Indifferent MarketsPepsi:A flanking strategy: the principle of application is suitable for weak market principle is the principle of the principle of the enterprise, to win creative, rival in the area without attack to attack, capture an originally does not exist in the market. From the young people, into the Coca-Cola's vacuum zone. Diversification - - 60's - fast food industry - quality and efficient servicesB offensive strategy - the application of the principle is suitable for the market ranked second or third of the enterprises, considering the strength of market leaders, to find the weaknesses of its advantages to attack, and minimize the attack surface. Such as: price wars, offensive McDonald's, offensive advertising.Coca Cola:90 years, Coca-Cola ads also focus on the younger generation who Zhang Mei Nicholas Tse, Cecilia Cheung advertising strategy analysisCoca-Cola - Uncovered Market Coverage Strategy - There is a globally consistent theme for each periodOffensive Strategies - At the beginning of the twentieth century, large advertising campaigns were defeated by many imitatorsPepsi - flank attack - subjective psychological differences - high cost of psychological change Hotelling modelPepsi:Image description: very competitive, the market position is more suitable for young people, the only brand that can compete with Coca-Cola, a great achievement as a brand name, but also a lot of people, , Come from behind, opportunisticProduct evaluation: adolescent taste, no hormones, and Coca-Cola almost, the price is reasonableRelated identification: Pepsi logo, I wish you Pepsi, A League and so onPersonal feelings: cheerful, youthful, lively, fashion, fresh, dynamic, enduring, activeFree association: blue, wish, Pepsi popular shoes, sportsCoca ColaSpokesperson: Li Yuchun, Liu Xiang, SHE, Pan Weibo, Bae Yongjoon, Zhang Ziyi, Pu YuanshuImage description: strong, advertising good, international, static, has a long history, good reputation, brand, the market all-round, competitive, high market share, large-scaleProduct evaluation: fresh, some sweet, steam enoughRelated identification: Coca-Cola 26.1%, on football advertising, Cecilia Cheung advertising, etc.Personal feelings: happy, stylish, calm, full of vitalityFree association: red, international well-known brands, modern management model, carbonatedPepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, "Brad'sDrink" was changed to "Pepsi-Cola" and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word "pepsi". The only two discussed within the current PepsiCo website.Caleb Bradham bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word "Hope" πέψη, which is a medical term, describing the food dissolving process within one'sstomach. Dyspepsia also a medical term describes a problem with one's stomach to dissolve foods properly.Another theory regarding the name's origins is that Caleb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of "pep" in it because it was a carbonated drink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola innewspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race".In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due financial losses incurred byspeculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought thePepsi trademark.Eight years later, the company wentbankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula .THE TOP COMPANY OF CHINA Sinopec Sinopec's business includes oil and gas exploration, refining, and marketing; production and sales of petrochemicals, chemical fibers, chemical fertilizers, and other chemical products; storage and pipeline transportation of crude oil and natural gas; import, export and import/export agency business of crude oil, natural gas, refined oil products, petrochemicals, and other chemicals.感谢您的阅读，祝您生活愉快。
百事公司介绍英语作文8句话
百事公司介绍英语作文8句话英文回答：PepsiCo, Inc. is an American multinational beverage and snack corporation headquartered in Harrison, New York. Itis one of the largest food and beverage companies in the world, with a global portfolio of brands including Pepsi, Mountain Dew, Gatorade, Frito-Lay, Tropicana, and Quaker Foods. PepsiCo's products are available in over 200 countries and territories, and the company employs over 260,000 people worldwide.PepsiCo was founded in 1898 by Caleb Bradham as the Brad's Drink Company. In 1965, the company merged withFrito-Lay to form PepsiCo, Inc. Since then, PepsiCo has continued to expand through acquisitions, including the purchases of Tropicana in 1998, Quaker Foods in 2001, and Wimm-Bill-Dann in 2011.PepsiCo's mission statement is "to provide consumerswith delicious, affordable, and convenient products and experiences that anticipate and satisfy their needs." The company's core values are:Customer focus.Innovation.Integrity.Respect.Results.PepsiCo is committed to sustainability and has set ambitious goals for reducing its environmental impact and promoting social responsibility. The company has been recognized for its efforts by being named to the Dow Jones Sustainability Index and the FTSE4Good Index.In 2021, PepsiCo reported net revenue of $76.4 billion and net income of $7.6 billion. The company is a publiclytraded company and its shares are listed on the New York Stock Exchange.中文回答：百事公司是一家美国跨国饮料和零食公司，总部位于纽约州哈里森。
百事公司
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百事与可口可乐之分销渠道 百事与可口可乐之分销渠道
传统售点--传统售点 一般杂货店或小型超市 中型超市---连锁超市或中型超市 连锁超市或中型超市 KA卖场---家乐福 沃尔玛等超市卖场 家乐福/沃尔玛等超市卖场 卖场 家乐福 包括低档餐饮/中档餐饮 高档餐饮/西式餐饮 餐饮渠道---包括低档餐饮 中档餐饮 高档餐饮 西式餐饮 中式餐饮等 包括低档餐饮 中档餐饮/高档餐饮 西式餐饮/中式餐饮等 网吧渠道---各种网吧 各种网吧 批发渠道---以批发为主要销货方式的售点 以批发为主要销货方式的售点 依附于大学/中学 小学内部以及附近的售点/食堂等 教育渠道---依附于大学 中学 小学内部以及附近的售点 食堂等 依附于大学 中学/小学内部以及附近的售点 汽车站/火车站内部以及周边的售点 交通渠道---汽车站 火车站内部以及周边的售点 汽车站
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百事与可口可乐之营销模式 百事与可口可乐之营销模式
百事: 重点城市大肆进行立体式广告宣传 如上海,武汉,广州等. 百事:1.重点城市大肆进行立体式广告宣传 如上海,武汉,广州等. 在这些城市中, 在这些城市中,又针对重点的分销渠道采取不同的分销策略 . 2. 在中国,百事不仅集中优势兵力实施重点的攻略,而且把自己的 在中国,百事不仅集中优势兵力实施重点的攻略, 消费群突出定位在年轻一代
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经营理论: 经营理论:五大平衡术
"平衡,是我人生的最大追求和终极目标." 平衡,是我人生的最大追求和终极目标.
五大平衡术——转型平衡术,经营平衡术, 转型平衡术,经营平衡术, 五大平衡术 转型平衡术 管理平衡术, 管理平衡术,市场平衡术和竞争平衡术
百事PPT(英文)
PepsiCo was born in New Bern, North Carolina in 1898. The drink is the invention of Caleb Bradham, a pharmacist and drugstore owner.
百事可乐诞生于1898年的美国北卡罗莱纳州伯恩市。 由药剂师科尔贝•布莱德汉姆发明 Caleb Bradham （1867-1934）
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management
• management style
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CEO
• Born in India Madras
• Indian school of management MBA • In 1980 gain the Yale university management master's degree • 1986 ~ 1990 MOTOROLA enterprise development and strategic management department director
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1910
8/13/2epsi-Cola franchises in 24 states. 到1910年，百事可乐在24个州特许经营。
World War I
the cost of doing business increased
Beverages in China
In 1981, PepsiCo became one of the first American companies to enter China when it signed a contract with the Chinese government to set up a bottling plant in Shenzhen. Thus began PepsiCo’s investment in the country. 1981年, 百事公司与中国政府签约在深圳兴建百 事可乐灌瓶厂，宣告了投资中国历程的开始，成 为首批进入中国的美国商业合作伙伴之一。
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百事可乐公司介绍范文英语篇一：百事可乐英文介绍Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s bypharmacist Caleb Bradham. In 1898, “Brad’sDrink” was changed to “Pepsi-Cola” and latertrademarked on June 16, 1903.[1] There are several theories on the origin of the word “pepsi”. The only two discussed within the current PepsiCo websiteare thefollowing:Caleb Bradham bought the name “Pep Kola” from a local competitor and changed it to Pepsi-Cola.The word Pepsi comes from the Greek word “Hope”(π?ψη), which is a medical term, describing the food dissolving process within one’s stomach. Dyspepsia also a medical term describes a problem with one’s stomach to dissolve foods properly.Another theory regarding the name’s origins is that Ca leb Bradham and his customers simply thought the name sounded good and reflected the fact that the drink had some kind of “pep” in it because it was acarbonateddrink.It was made of carbonated water, sugar, vanilla, rare oils, and kola nuts. Whether the original recipe included the enzyme pepsin is disputed.[2][3]In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1924, Pepsi received its first logo redesign sincethe original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as “A bully drink...refreshing, invigorating, a fine bracer篇二：光明公司简介(中英对照)光明食品（集团）有限公司简介：光明食品（集团）有限公司（以下简称光明食品）成立于20xx年8月8日。
光明食品一家集现代农业、食品制造、食品分销为一体，具有完整食品产业链的综合食品产业集团。
20xx年实现营业收入超过1200亿元。
被美国《福布斯》杂志成为20xx年值得关注登上国际舞台的十大中国公司之一。
光明食品聚焦大产业、大品牌、大同路，以市场化、专业化、国际化、证券化、规范化和人才战略的“5+1”改革思路，确立了乳业、糖业、肉业、粮油、蔬菜、现代农业、品牌食品、分销零售、地产物流和金融的“8+2”主营业务。
目前，光明食品业务网络覆盖全国，与160多个国家和地区的上万家客户建有稳定的贸易关系，并与可口可乐、百事可乐、雀巢、达能、三得利、麒麟、统一、谢赫、大金等国际著名公司开展了广泛的合资合作。
光明食品以安全食品、保障供应、整合资源为己任，建设一个具有主业竞争力、品牌影响力和员工凝聚力的本土化跨国公司，全球布局、跨国经营的中国食品领军品牌。
Introduction.Bright Food (Group) Co., Ltd. (abbreviated as Bright Food) is a comprehensive food industry group with a complete food chain - an assemblage of modern agriculture, food processing and manufacturing, and food distribution. Bright Food achieved operating income of more than 120 billion yuan in 20xx. It is described by the US Forbes magazine as one of the ten most noteworthy Chinese companies to have appeared on the international stage in 20xx.Bright Food focuses on mega-industry, big brands, and big channels to market. Bright Food established the “8+2” main businesses - dairyindustry, sugar industry, meat industry, vegetable industry, rice industry, branded foods, modernagriculture, commercial path and real estate logistics, finance, with “5+1” reform thinking - marketization, specialization,internationalization, securitization, normalization and a talent strategy. At present, the business network of Bright Food covers the whole country.Onthe other hand, Bright Food gets touch with more than 160 countries and regions to thousands of customers, keep co-opreation relationship with Coca-Cola, Pepsi, nestle, danone, suntory, kirin, unity, sheikh, daikin and other international famous company has carried out a wide range of joint cooperation.Bright Food considers food safety, security of supply, and the integration of resources as its responsibilities in building a localized multinational corporation which has core competitiveness, brand influence and enterprise cohesion, and in building a leading Chinese food brand which is operating internationally and has global reach.篇三：美国百事可乐公司美国百事可乐公司（一）百事可乐公司在运用市场调研对企业管理决策的过程百事可乐公司,美国最大的软性饮料公司之一。
在国际市场上，百事可乐的这些成就应该归咎于百事可乐的竞争策略独特，它看准时机，灵活地运用市场调研，加上其独具一格的广告宣传模式，占领了可口可乐的“真空地带”，不仅避免了相对于可口可乐的后入劣势和两败俱伤的局面，还在大片地区形成了垄断。
在20世纪80年代初美国百事可乐公司想策划一种畅销的柠檬软饮料。
当时，这类软饮料在整个软饮料市场的份额达12.7%，但主要为菲利浦·莫利斯公司的“七喜”和可口可乐公司的“雪碧”所占，百事可乐的“剃姆”缺乏与它们抗争的实力。
百事可乐在策划中开展了市场调研，通过调研，发现消费者对有附加价值的软饮料敢兴趣，而当时软饮料厂商主要是在研究无咖啡因或无糖饮料，这类“有附加价值”的软饮料正好是个“空白”。
这就给百事可乐带来了一个机会。
于是百事可乐公司采用焦点组访谈的方法，对消费者进行深入调研，结果发现相当多的人喜欢天热果汁型的柠檬软饮料，据此，百事可乐决定开发这种柠檬酸软饮料，并取名为“柠檬片”。
经过18个月的设计和研制，“柠檬片”终于开发出来了，但是百事可乐公司决定在正式投放市场钱对这种新的柠檬酸软饮料进行市场测试性调研。
百事可乐在软饮料品种、品牌较多的凤凰城、迈阿密和塔尔萨等城市建立了测试市场，在测试中，让“柠檬片”的定位直接与“七喜”和“雪碧”相对，同时，在广告中强调“柠檬片”是用天然果汁制成。
（二）决策效果3个月的测试性调研表明，“柠檬片”是受消费者欢迎的，其在整个软饮料市场的占有率已达到 3.5%--4.5%。
根据这个调研的结果，百事可乐决定扩大批量，正式投入市场。
到1986年，“柠檬片”已成为美国6个最畅销的软饮料品牌之一，年销售额达到10亿美元。
而如今的百事可乐公司,美国最大的软性饮料公司之一。