会展英语专业词汇汇总
会展词汇整理完全版
Exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品。
Exhibit directory：参观指南（主要列出参展商名单及其位置）。
Exhibition：展览会。
Exhibitor：参展商。
Exhibitor manual：参展商手册。
Exposition：博览会。
Exposition Manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“Show Manager”或“Show Organizer”。
Exhibit Designer/Producer：展台设计/搭建商。
Export：出口。
Export License：出口许可证。
Facility：同“Convention Cente*”，指展览馆或展览设施。
FHC：展馆内用于标明灭火器箱位置的符号。
Fire Exit：展馆内的紧急出口。
Flame proofed：（材料）经防火处理的。
Floor load：指展馆地面最大承重量。
Floor plan：展馆平面图，具体标明展区位置及展览辅助服务区位置，如活动室、洗手间、电源和水供应处等。
Floor port：展馆地面接口，主要是展馆电、电话和水管接口。
Freight forwarders：运输代理公司。
Hall：对展览馆的泛称，也可指一个展馆中的一个具体的展厅。
Import：进口。
Import License：进口许可证。
Installation & Dismantle：展台搭建和撤展，常简称为“I & D”。
Installation contractor：展台搭建服务商。
International sales agent：国际销售代理。
Licensing：特许经营。
Marine Insurance：海损险。
Meeting：会议。
Move-in：展台搭建、布展期。
Move-out：撤展期。
Multiple-story exhibit：多层展台exhibition industry 展览业aisle carpet 通道地毯booth 展位booth number 展位数目corner booth 角落展位decorating 装饰decorator 安装装饰公司dismantle 撤展freight forwarder 运输公司gross square feet 总面积island booth 岛形展位loading dock 提货码头move-out 撤展square feet net 净面积peninsula booth 半岛形展位service kit 服务指南show office 展览办公室side rail 隔离栏杆space assignment 展位分配tabletop display 桌面展示pipe and drape 铁管和隔帘staging area 管理点assembly 大会conference 会议congress 代表大会dinner party 餐会forum 论坛at-home party 家庭宴会banquet 酒宴box supper 慈善餐会buffet party 立食宴会luncheon party 午餐会panel 专题讨论组seminar 研讨会trade show 展示会welcome meeting 欢迎会workshop 工作坊，symposium 讨论会theme 会议主题keynote speakers 主题演讲人exhibitors 参展商visitors 观众participants 与会者facilitator 会议协调人registrant 登记者distinguished guests 贵宾sponsor 赞助者organizer 组织者carpenter 安装工人dispatcher 装卸人员attendance 参观人数AV contractor 视听承包商exclusive contractor 独家合同商floor manager 展区管理人show manager 展览管理人convention center 会议中心ventilation system 空调系统facilities and services 展览会议设施和服务facilities and service consultancy 设施与服务咨询fire fighting &prevention 防火与消防设施slide projectors 幻灯机overhead projectors 投影仪project screens 银幕projection stands 投影仪架子video equipment 视频设备accessory equipment 附属设备in-house sound 室内音响loudspeakers 扩音器simultaneous interpretation facility 同声传译设备cordless microphone 无线麦克风standing microphone 落地式麦克风table microphone 桌面麦克风teleprompter 讲词提示机videoconference 电视会议gaffer’s tape 万能胶布xenon lamp 强光灯dimmer 灯光调节器follow spotlight 可移动聚光灯laptop computer 手提电脑liquid crystal display 液晶显示放映机monitor 显示器set light 灯光布置smart meeting room 现代会议室general hall lighting 展厅原建筑照明emergency lighting system 应急照明系统public address system 展厅广播设备opening ceremony service 开幕式服务security and safety 安全保卫工作telephone and Internet access 电话与无线上网food and beverage service 餐饮服务stand-fitting service 展厅搭建服务high season 旺季low season 淡季shoulder season 平季site inspection 场所考察complete meeting package 包括了全部服务项的报价certified meeting professional 注册职业会议筹划者host （v.）主办profit 利润revenue 收入rental 租金badges 徽章meeting packet 会议资料袋exhibit directory 参观指南exhibit prospectus 参展信息手册layout 会场布局图conference program 会议日程安排agenda 议程on-site registration 现场注册sample giveaway 免费样品promotion 促销，推广poster 海报，标语banner 横幅bulletin board 告示牌，公告牌International Federation of Boat Show Organizers 国际船展组织者协会International Association of Convention and Visitors Bureau 国际会议和参观者协会International Chamber of Commerce 国际商会International Federation of Exhibition Services 国际展览服务联合会International Association for Expotion Management 国际展览管理协会International Association of Fairs and Exposition 国际展览会和展览会协会Union of International Fairs 国际展览会联盟Bureau of International Expositions 国际展览局International Exhibition Logistics Associates 国际展览运输联合会International Exhibitors Association 国际展览者协会Association De Feris Internationales De America 美洲国际博览协会European Tourism Trade Fairs Associations 欧洲旅游贸易博览会协会European Agricultural Society and Show Organizers Consultative Committee 欧洲农业社团和展览组织者咨询委员会European Major Exhibition Centers Association 欧洲主要展览中心联合会。
会展商务英语词汇
在会展商务中，使用英语进行交流是非常普遍的。
以下是一些会展商务常用的英语词汇：1. Exhibition/Expo/Trade Show：展览会2. Booth/Stand：展位3. Organizer：主办方4. Exhibitor：参展商5. Visitor/Attendee/Guest：参观者/观众6. Registration Desk：注册处7. Badge：胸卡8. Brochure/Pamphlet：宣传册/小册子9. Catalog/Catalogue：展会目录10. Business Card：名片11. Networking：社交/交流12. Presentation/Seminar：演讲/研讨会13. Product Launch：产品发布14. Negotiation：洽谈15. Deal/Contract：交易/合同16. Marketing：市场营销17. Branding：品牌推广18. Sponsorship：赞助19. Exhibition Hall：展览馆20. Booth Design/Decoration：展位设计/装饰21. Set-up/Dismantle：搭建/拆除22. Venue：场地23. Schedule/Agenda：日程安排24. Press Conference：新闻发布会25. Media Coverage：媒体报道26. Promotion：促销活动27. Lead Generation：潜在客户获取28. Follow-up：跟进29. Collaboration：合作30. Business Development：业务拓展这些词汇涵盖了会展商务的多个方面，从展览会的组织与参与到商务洽谈和营销推广等。
熟悉这些常用词汇将有助于在国际交流或参与国际会展活动时更加流利地进行沟通。
国际展会常见英文专业术语
国际展会常见英文专业术语Pleasure Group Office【T985AB-B866SYT-B182C-BS682T-STT18】国际展会常见英文专业术语（一）Affixed merchandise——Exhibitor’s products fastened to display——参展商携带的，与参展有关的辅助用品Air freight——Materials shipped via airplane——空运货物AT-site——More commonly called On-site, Location of event or exhibit ——展会现场Attnedance——Number of people at show or exhibit——参展人数Attendee——One who attends an exposition. May also be referred to as delegate or visitor, but should not be used for “exhibitor”——参观展会的人（不包括参展商）Attendee brochure——Direct mail piece sent to current and prospective attendees that promotes the benefits of attending a specific show——分发给展会观众的宣传资料国际展会常见英文专业术语（二）Booking——An arrangement with a company for use of facilities, goods or services——预订Booth——One or more standard units of exhibit space. In a standard unit is generally known to be a 10’ x 10’ space——展位（在美国一个标准展位是10x10平方英尺）Booth area——The amount of floor space occupied by an exhibitor——展位面积Booth number——Number designated by show management for each exhibitor’s space——展位号Booth personnel——Staff assigned to represent exhibitor in assigned space——展台工作人员国际展会常见英文专业术语（三）Co-Locate——To hold two related shows at the same time and in the same place——在同一地点同时举办两个相关的展会，即“套展”Consumer show——An exposition that is open to the public. Typically, an admission fee is charged. Also knows as a “public” show——面向公众开放的展会，一般需要买票进入，即“公共展会”Contractor——An individual or organization providing services to an exposition and/or its exhibitors. Typically refers to either a general service contractor or specialty contractor——为展览会组织者、参展商提供服务的服务供应商Convention——A broad term that can refer to a large meeting, an exhibition, or a combination of the two——泛指大型会议、展览Convention center——A facility where exposition are hold. Commonly referred to as FACILITY or HALL. May be purpose-built or converted; municipally or privately owned——会展中心国际展会常见英文专业术语（四）Carnet——A customs document permitting the holder to carry or send merchandise temporarily into certain foreign countries (for display, demonstration, or similar purposes) without paying duties or posting bonds——允许展品临时出口的海关批准文件Carrier——Transportation line moving freight (van line, common carrier, rail car, air plane)——指飞机、车、船等运输工具Cartage——*fee changed for transport in freight between destinations/*short distance hauling of exhibit properties*-货物运输费/*-展品从港口到展馆的短距离运输Consignee——Shipping freight to a central depot where several loads bound for the same destination are put together before being shipped to that destination——收货人Customs——The government authorities designated to collect duties levied by a country on imports and exports. The term also applies to the procedures involved in such collection——海关国际展会常见英文专业术语（五）Certificate of inspection——A document certifying that merchandise (such as perishable goods) was in good condition immediately prior to its shipment——发运前对易变质物品等货物进行全面检查并证明其完好无损的证明文件Certificate of origin——A document, required by certain countries for tariff purposes, certifying as to the country of origin of specified goods——原产地证明Clean bill of lading——A receipt for goods issued by a carrier with an indication that the goods were received in apparent good order and condition, without damages or other irregularities——清洁提单，指运输公司签署，表明货物在收到时外表状况良好，没有货物损坏或包装不良情况的提单。
会展英语词汇
常用会展英语词汇Attendance：展览会人数，包括参展商和参观商等展览会上的各种类别的人。
Attendee：展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。
Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册。
Air freight：空运货物。
Air waybill/Air bill：（货物）空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。
Adjustable standard：是一种可以在其上随意安装展板的展架立杆。
Aisle：观众人行过道或通道。
Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly：展位搭建。
Agent：代理。
Booth：展位（摊位），在美国，一个标准展位是10×10平方英尺。
Booth area：摊位面积。
Booth number：摊位号。
Booth personnel：展台工作人员。
Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等。
Booth size：展位尺寸。
Blueprint：展位设计施工图。
Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team：（公司）采购小组。
Bill of lading（B/L）：提单。
Bonded warehouse：保税仓库。
Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention：泛指大型会议、展览或者两者兼而有之。
Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet：允许展品临时出口的海关批准文件。
Cartage：货物运输费，或指展品从港口到展馆的短距离运输。
会展英语常见词汇
1 admission ticket：入场卷2 attendee：出席者,在场者3 applicant：申请者4 badge：胸章5 booth：展台；售货棚；展览摊位6 booth contractor：展台搭建公司7 booth number：展位号码8 booth order：展位预定9 box lunch：盒饭10 brochure：宣传小册子11 budget：预算开支12 business card：名片13 classroom type meeting room：教室形会议厅14 clinic：教学班，现场会议15 company fascia/signage：公司楣板16 confetti：彩色纸屑17 conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作20 consortium：国际财团21 convention site inspection：会议场地考察22 convention registration：会议代表签到23 corner booth：角落展台24 dealer meeting：经销商会议25 decorator：装潢公司26 destination：目的地27 diplomat：外交官,外交家28 draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范31 exhibit designer：展台设计师32 exhibit producer：展台搭建商33 exhibit directory：参观指南（主要列出参展商名单及其位置）34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品35 exhibition：展览会36 exhibition planning：展前联络37 exhibitor manual：参展商手册38 exhibitor：参展商39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。
常用会展英语词汇
常用会展英语词汇Attendance:展览会人数，包括参展商和参观商等展览会上的各种类别的人。
Attendee:展览会的参加者，一般指展览会或会议的代表、参观商和观众，但不包括参展商。
Attendee brochure:发送给参观商或观众，吸引他们赴展览会参观的参观商手册。
Air freight:空运货物。
Air waybill/ Air bill:(货物)空运单，在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输。
Adjustable standard:是一种可以在其上随意安装展板的展架立杆。
Aisle:观众人行过道或通道。
Aisle signs:悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly:展位搭建。
Agent:代理。
Booth:展位(摊位)，在美国，一个标准展位是10×10平方英尺。
Booth area:摊位面积。
Booth number:摊位号。
Booth personnel:展台工作人员。
Booth sign:摊位楣板，用于标识参展商的公司名称、摊位号等。
Booth size:展位尺寸。
Blueprint:展位设计施工图。
Backwall booth:靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team:(公司)采购小组。
Bill of lading(B/L):提单。
Bonded warehouse:保税仓库。
Bone yard:运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show:面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention:泛指大型会议、展览或者两者兼而有之。
Corner booth:位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet:允许展品临时出口的海关批准文件。
Cartage:货物运输费，或指展品从港口到展馆的短距离运输。
会展英语专业词汇整理汇总
1. Background and Fundamentals 背景和基础知识2. Trade Fairs & Exhibitions 贸易展和展览会3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4. Fair organizers 展会组织者5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售7. Assessing, Learning, and Interacting 评估，学习和互动8. Return on Investment 投资回报9. Journeying traders 商务旅行者10. bazaars 集市11. itinerant locations 流动的场所12. permanent places 永久的/固定的场所13. Fair Industry 集市产业14. a permanent fair centre 永久的交易中心15. fair 展览会16. cash-and-carry products 现购自运17. the Leipzig fair 莱比锡展18. direct sales 直销19. Sample Fairs 样品展20. consumer goods 消费品21. a specific theme 具体的主题22. specialized fairs 专业展23. temporary marketplaces 临时交易场所24. sales and marketing tools 销售和营销工具25. communications media 沟通媒介26. market events 市场活动27. a specific duration 具体的持续时间28. industry sectors 产业部门29. sell it on the basis of samples 看样订货30. trade and business visitors 贸易观众31. the general public 普通观众/公众32. UFI （=Union of International Fair）国际展览联盟33. criteria 标准34. an international trade fair/exhibition 国际展35. foreign exhibitors 国外参展商36. exhibitors 参展商37. foreign visitors 国外观众38. the manufacturing industry 制造业39. trade fairs/exhibitions of consumer goods 消费品展40. the public and end-consumers 公众和终端客户41. a specialized trade fair/exhibition 专业展42. a general trade fair/exhibition 综合展43. a corporate exhibition 公司展44. virtual fairs 虚拟展45. physical fairs 实物展46. the exhibition ground 展览场地47. the exhibition halls 室内展厅48. independent organizers 独立主办方49. exhibition space 展览场地50. not-for-profit federations or association非盈利联盟或行业协会51. fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易（行业协会）supporting partner 支持方product groups 产品组the frequency of the event 活动频率the target groups目标群the terms and conditions for exhibiting 参展合同条款opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准the types of exhibitors; 参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本The Return On Investment (ROI) 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划the exhibitors´ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司prospective customers 潜在客户Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept. 解决方案导向的定位概念Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念Competition-oriented positioning concept.竞争导向的定位概念the passive zone (attraction) 被动区（吸引眼球）the active zone (acquisition) 主动区（主动接触客户）the intensive zone (negotiation) 集中区（谈判区）eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表layout of the stand;展台布局Selection of exhibits; 展品的选择Selection of the exhibition staff; 展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证stand lettering 展台字体设计give-away 赠品press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务Direct mailing 直接邮寄Outdoor advertising 户外广告Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示。
会展英语词汇大全
会展英语词汇大全Pavilion:临时搭建的棚架Exposition: 展会Venue: 会场Publicity: 宣传Seminar: 研讨会Showcase:展示Reinforce: 加强Prophecy: 预言Prospectus: 展会说明书Telemarketing:电话营销Brochure:小册子Admission ticket入场券Newsletter:时事通讯Dimension:尺寸Booth:展位Seniority:老资格Demo: 演示Show management:展会主办单Giveaway:赠品Bid: 投标Highlight：突出Freight forwarder: 展会货运公司Carrier:承运商Timing: 时间安排Delegate: 授权Simulate:模拟Follow-up: 后续工作Effectiveness: 有效性Etiquette: 礼节Signage:引导标示Aisle：通道Adjustable standard：展架立杆Booth personnel：展台工作人员Booth sign：摊位楣板Booth size：展位尺寸Bonded warehouse：保税仓库Convention：大型会议、展览Cartage：货物运输费Certificate of origin：原产地证明Consignee：（展品）收货人Customs：海关Cash in advance（CIA）：预付Cash with order（CWO）：预订金Certificate of insurance：保险凭证Display regulations：展览会规则Double-decker：双层展位Dock receipt：码头收货单据Drawback：退税Duty：关税Dismantle：撤展play case：展示柜Double-faced panel：双面展板database数据库target market目标市场on-site registration现场报到/注册online registration网上报到/注册advance registration提前报到/注册pre-registration提前报到/注册cash flow现金流commitment许诺，保证data-processing system数据处理系统additional fee 额外收费registration form报到表badge徽章，证章contact information联系方式hotline热线registration desk报到处，登记处receipt收据the queuing area 排队等候区域bottleneck瓶颈computer terminal电脑终端data entry数据输入account账户bad debt坏账link链接early arrival 早到extended stay 延住sign up报名参加local show/performance 当地表演confirmation date 确认日期complimentary arrangement 免费项目安排early departure 提前离会under departure 会后延住airport/strip shuttle service 机场接送服务registrant 登记者，注册者。
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1. Background and Fundamentals 背景和基础知识
2. Trade Fairs & Exhibitions 贸易展和展览会
3. Definitions and types of fairs & exhibitions 贸易展和展览会的定义和类型
4. Fair organizers 展会组织者
5. The Marketing Functions of Fairs & Exhibitions 贸易展和展览会的市场营销功能
6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售
7. Assessing, Learning, and Interacting 评估，学习和互动
8. Return on Investment 投资回报
9. Journeying traders 商务旅行者
10. bazaars 集市
11. itinerant locations 流动的场所
12. permanent places 永久的/ 固定的场所
13. Fair Industry 集市产业
14. a permanent fair centre 永久的交易中心
15. fair 展览会
16. cash-and-carry products 现购自运
17. the Leipzig fair 莱比锡展
18. direct sales 直销
19. Sample Fairs 样品展
20. consumer goods 消费品
a specific theme
具体的主题 specialized fairs 专业展
temporary marketplaces 临时交易场所 sales and marketing tools 销售和营销工具 communications media 沟通媒介 market events 市场活动
a specific duration 具体的持续时间 industry sectors 产业部门 sell it on the basis of samples 看样订货
trade and business visitors 贸易观众 the general public 普通观众 / 公众 UFI ( =Union of International Fair ) 国际展览联盟 criteria 标准 an international trade fair/exhibition 国际展 foreign exhibitors 国外参展商
exhibitors 参展商
21. 22. 23. 24.
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26. 27.
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42.
a specific theme 具体的主题foreign visitors 国外观众the
manufacturing industry trade fairs/exhibitions of the public and end-consumers a specialized trade fair/exhibition a general trade fair/exhibition 制造业
consumer goods 消费品展公众和终端客户
专业展
综合展
43. a corporate exhibition 公司展
44. virtual fairs 虚拟展
45. physical fairs 实物展
46. the exhibition ground 展览场地
47. the exhibition halls 室内展厅
48. independent organizers 独立主办方
49. exhibition space 展览场地
50. not-for-profit federations or association 非盈利联盟或行业协会
51. fairground owners 场馆方
Exhibition Subject 展会主题
Exhibition Concept 展会概念
Exhibition Results 展会结果
Exhibition Profitability 展会收益率
trade associations 贸易（行业协会）
supporting partner 支持方
product groups 产品组
the frequency of the event 活动频率
the target groups 目标群
the terms and conditions for exhibiting 参展合同条款
opening hours, 开放时间
set-up and dismantling times, 布展与撤展时间
terms of payment 付款条件
marketing-mix 营销组合
The quantitative criteria 数量标准the rented area 展台租赁面积
the amount of sold catalogues 会刊销售量
The qualitative criteria 质量标准
the types of exhibitors; 参展商类型
the types of visitors 专业观众类型
The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本
The Return On Investment (ROI) 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率
the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划
the exhibitors ' manual.参展商手册the size, the location of the stand
展台的大小和位子
stand construction and transportation companies prospective customers
潜在客户 Stand Design 展台设计
the exhibition hall 展厅
Product-oriented positioning concept
产品导向的定位概念 Solution-oriented positioning concept. 解决方案导向的定位概念
Communication & Event-oriented positioning concept.
沟通与活动导向的定 位概念
Competition-oriented positioning concept.
Selection of exhibits; 展品的选择
Selection of the exhibition staff; 展台人员的选择 the Participation Costs 参展成本 stand rental, 展台租赁
exhibitor passes 参展证 stand lettering 展台字体设计
give-away 赠品
展台搭建与运输公司 竞争导向的定位概念
the passive zone (attraction) the
active zone (acquisition) the
intensive zone (negotiation)
eye-catcher 引人注目的东西
catalogue, brochure, graphic
layout of the stand; 展台布局 被动区（吸引眼球） 主动区（主动接触客户） 集中区（谈判区） 会刊、手册、图表
press folder 媒体资料夹
admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务
Direct mailing 直接邮寄
Outdoor advertising 户外广告
Multimedia presentation 多媒体展示
Product/machine demonstration 产品/ 机器展示。