会展英语案例库

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会展英语情景模拟

会展英语情景模拟第一篇：会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am.But, do you know about me? A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company.About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the pastfew months.Well, how did you find the last lot of runningshoes? B: Yes, they are quite well.They are of high quality and beautiful designs.And they sell very well in my country.A: Wow, I’m glad to hear that.Now, we have some new products displayed here, would you like to have a look？ B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you? B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours.It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: You are right.It’s made of high–quality cotton and leather.The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price? A: Maybe we should take a set and we can talk about the pricedetaliedly.B: OK.第二篇：情景模拟与上级沟通往往是下级最头疼的一件事，因为下级一般惧怕上级，或者对上级的安排不满，或者唯恐沟通有误影响到自己的晋升。

会展英语对话

Miss Chen comes to Mr.LINAN’s booth on the last day of exhibition. She expresses her appreciation of Mr. LINAN’s products. At the same time, gives her own suggestions.Miss CHEN: Hi, Mr.LI.Li NAN: Hi there. I’m so happy to see you again. You are Mis s Chen. I remember you came to our booth on the first day of the exhibition.MISS CHEN: Yes, I’m here again because your cotton textiles are very appealing to me. Li NAN: Do you like the products we sold you?MISS CHEN: Yes. The cotton cheongsams are selling well, especially the ones with the traditional Chinese patterns and characters.Li NAN: I’m glad to hear that. I’ll send you a catalogue of our various products when I go back to China.MISS CHEN: Thank you. In this exhibition your products, presentation, and hospitality really impressed me. By the way, if your textile products have brighter colors, they will be more popular.Li NAN: I’m glad you have a good impression of our products, Miss Chen. I hope we can keep in touch and continue to cooperate.MISS CHEN: I will keep in touch with you. Have a safe and happy journey home!LI NAN just participated in an international exhibition. He is talking about the results of the exhibition with the General Manager, MaryMary : Mr.LI, what are the results of the exhibition?Li NAN: Not bad.Mary: Could you give me some details?Li NAN:Yes, We have established business relationships with two new clients, who ordered 20 million RMB of cotton cheongsams.Mary: Good. Are there have other achievement?Li NAN: I also got acquainted with more than 200 customers.Mary: Oh, wow. What is the effect?Li NAN: Customers made more than ten suggestions. There, I held a product showing meeting and a press conference. As a result, our brand has been strengthened.Mary: Very good!Li NAN: Here is the results analysis. I hope the visitors at the exhibition can be our real buyers in the future.Mary: You are right. I think you’ve done an excellent job.陈靖女士在展览的最后一天来到李先生的展位前, 表达了对李先生产品的赞赏，同时提出了一些自己的建议。

会展英语情景模拟

会展英语情景模拟A: Good morning Sir, what can I do for you? Oh, is it Mr Zhang? B: Yes, I am. But, do you know about me?A: Aha, well, Mr Zhang, I am Chris Paul, the manager of sales department in NIKE shoes company. About five months ago, you placed a large order for our products.B: Oh, Chris Paul, I remember it!I’m sorry I forgot it before!A: It’s doesn’t matter, Maybe you are too busy in the past few months. Well, how did you find the last lot of running shoes?B: Yes, they are quite well. They are of high quality and beautiful designs. And they sell very well in my country.A: Wow, I’m glad to hear that. Now, we have some new products displayed here, would you like to have a look？B: Sure!A: Just come this way.B: Oh, there are so many different styles of shoes.A: Yes, how about let me introduce to you?B: I’d love to.A: The new products—basketball series, have vivid designs and beautiful colours. It has been on the market for only a week and has already become very popular.B: It looks warm and comfortable.A: Yo u are right. It’s made of high–quality cotton and leather. The winter is coming, we push this basketball series is in order to give our customers warm and comfortable.B: It sounds great, I am quite have faith in this products.How about the price?A: Maybe we should take a set and we can talk about the price detaliedly.B: OK.。

会展英语-Unit 2

Task 5: Sales call -‐ 1
1. Chris learned about Desheng from the associa1on of the toy industry. 2. Desheng has never par1cipated in any exhibi1on before. 3. According to Chris, it’s reported that more than half of trade show aAendees intend to buy within 6 months aSer they aAend a trade show. 4. Chris suggests two ways to Stella to reach her trade show objec1ves. 5. Stella is interested in the fair and will make decisions later the day.
Task 8: Role-‐play
• Student A: Sales staﬀ of Saidel Group • Student B: Marke1ng Manager of LEGO Toys Co. • A is calling B to invite B to par1cipate in the Hong Kong Toys and Games Fair. LEGO is a leading toy manufacturer and has been regularly exhibi1ng at the major toy shows, esp. those in Europe and US. Thus B ini1ally has liHle interest in A’s invita1on.

关于会展的英语篇章

Effective Marketing Strategy: The Power ofExhibitionsTitle: The Essence of Exhibition: A Comprehensive InsightThe concept of exhibitions, or "expos" as they are often referred to, is an integral part of business and marketing strategy. These events serve as platforms for companies to showcase their products, services, and innovations to a targeted audience. They are not just a display of goods; rather, they are a blend of marketing, networking, and entertainment.Exhibitions provide a unique opportunity for businesses to demonstrate their capabilities and connect with potential clients or customers. These events attract a diverse range of visitors, from industry professionals to curious onlookers, providing an ideal setting for valuable face-to-face interactions. It's a prime opportunity to gain valuable feedback on new products, improve brand awareness, and establish relationships that could lead to future collaborations or sales.The planning and execution of an exhibition is a complex process that requires meticulous attention to detail. Initial steps involve determining the theme, target audience, and objectives of the exhibition. From there, it involves choosing a suitable venue, booking the date, and securing the necessary permits. The actual setup requires meticulous planning, including exhibit design, product placement, and overall exhibit flow.Once the exhibition is up and running, it's essential to have a well-trained team to handle any queries, demonstrate products, and engage with visitors. The success of an exhibition often hinges on the level of engagement and enthusiasm this team displays.In conclusion, exhibitions are powerful tools for businesses to showcase their wares, connect with customers, and build brand awareness. They are not just about displaying products; they are about creating experiences that leave a lasting impression. With careful planning and execution, exhibitions can become the cornerstone of any marketing strategy, driving sales, enhancing brand reputation, and fostering long-term relationships.。

会展英语练习题

会展英语练习题In recent years, the exhibition industry has experienced significant growth, creating immense opportunities for professionals in the field. Whether you are an event planner, exhibitor, or sales representative, having a solid command of English is crucial for effective communication in this globalized industry. To help you enhance your language skills, here are some practice questions related to the exhibition industry.1. What are the benefits of participating in trade shows?Trade shows provide numerous benefits for businesses, such as:- Networking opportunities with potential clients and partners.- Showcasing products or services to a targeted audience.- Gaining market insights and staying updated on industry trends.- Increasing brand visibility and awareness.- Generating leads and potential sales.2. How can you effectively promote your booth at an exhibition?To effectively promote your booth, consider the following strategies:- Develop eye-catching promotional materials, such as brochures and banners.- Utilize social media platforms to create pre-event buzz and attract attendees.- Offer exclusive discounts or promotions for those who visit your booth.- Engage with attendees through interactive activities or demos.- Enhance your booth's visual appeal by using attractive displays and lighting.3. What are some common phrases used when greeting attendees at an exhibition?When greeting attendees, use these common phrases:- "Welcome to our booth!"- "How can I assist you today?"- "Would you like to learn more about our products/services?"- "Feel free to ask any questions you may have."- "Here is some information about our company."4. What are the key elements of an exhibition proposal?An exhibition proposal typically includes:- Objective: Define the purpose and goals of the exhibition.- Target Audience: Identify the specific audience the exhibition aims to attract.- Venue Selection: Provide details about the preferred location and explanation for the choice.- Budget: Present a realistic budget plan, covering expenses for logistics, marketing, and other relevant areas.- Marketing Strategy: Outline the promotional activities planned to attract attendees.- Layout and Design: Describe the planned exhibition layout and design, including the booth setup and signage.5. How can you effectively follow up with leads after an exhibition?To effectively follow up with leads, consider these tips:- Send personalized emails to express gratitude for their visit.- Provide additional information or resources based on their specific interests.- Offer post-event discounts or promotions as an incentive to make a purchase.- Schedule follow-up meetings or conference calls to further discuss their needs.- Stay in regular contact through newsletters or relevant industry updates.In conclusion, developing strong English language skills is essential for success in the exhibition industry. By practicing common phrases, understanding key elements of proposals, and employing effective promotion and follow-up strategies, professionals can enhance their communication abilities and seize the opportunities presented by the thriving exhibition sector.。

会展英语-Unit 1

Task 5: Listen and answer
1. What was the topic of the mee2ng? 2. What were the two op2ons for them? 3. What were the factors they consider when making a choice? 4. What were the advantages of the two op2ons? 5. What was the outcome of the mee2ng?
Part II
exhibitor's DIARY
Task 6: Listen and answer
• What were their major purposes for a:ending trade shows? • What was Mar2n asked to do? • How many of them will a:end the show? What do they need to do?
Exhibi2on
sponsor
Task 3: Reading
• Read and ﬁnish exercises. • Read again and make sure you understand important concepts and ideas. • Underline exhibi2on-‐related terms and learn them by heart.
Why Exhibit at Trade Show?
• to showcase… • to keep abreast of.. • to network • exis-ng customers • the ebb and ﬂow of… • the state of the art for… • marke-ng mix • to scope out compe--on • to reinforce your market posi-on • a self-‐fulﬁlling prophecy

会展英语商务情景对话

班级：12级商务管理4班A potential exhibitor Ms. Lu calls The Guangzhou International Automobile Exhibition to ask for information.Ms.Jiang,an assistant of The Guangzhou International Automobile Exhibition ,answer the phone call .L:Good afternoon ! This is The Guangzhou International Automobile Exhibition .May I help you ?J:Good afternoon !I saw your ad in the newspaper ,so I call you to know more information .L:Thank you.The Guangzhou International Automobile Exhibition is actually described as a significant annual automotive event that is well recognized both nationally and internationally.It is popular with the media as well as the public.J:It's great !I would like to attend it !And can I reservea booth now ?L:Yes .We are accepting the registration now .You can download the registration form from mour website . J:Oh .How to make sure my registration successfully ? L:After downloaded the registration form,you will need to fill out the form and agreement with your official stamp, and send it to the Organizing Committee by mail or by fax .J:Fine .How about the price for a booth ?Are there different sizes of booths ?L:Yes .There are many sizes ,the price according to the size and location .As for detailed information ,please search our website .J:I have got it .You are helpful .L:Bye the way ,after received your registration,we will contact you to confirm it .J:Thank you .You are very considerate.See you .L:My pleasure .See you .。

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1．Suppose you are an assistant of the 104th China Import & Export Commodities Fair. You are calling one of your regular customers to invite him to attend your trade fair from Oct. 15th to 20th.
2．You are an exhibitor. Now you want to rent some facilities, plants and flowers, etc. from the committee. 3．Mr. White and Ms. Zhang are from an automobile company who are going to attend an auto show. They are discussing how to make their stand more distinctive than the other stands.
4．You are a receptionist at The Canton fair. Mr. Black is a first-time visitor and he wants to know something about The Canton Fair and Liuhua Complex.
5．You are a receptionist at The Canton Fair. Mr. Williams is a VIP. He is going to attend the seminar of The Canton Fair, but he does n’t have any information about the seminar.
Topic: Mutual Investment between China and Malaysia
Place: Baiyun VIP Meeting Room Pazhou Complex Time: 2:30 p.m. to 3:30 p.m. today
6．Suppose you are a visitor to attend the 2007 China
Home-decorating & Housewares Fair. You visit a booth selling porcelain and are looking at the items on display. You are interested in their products, so you talk with the business representative about characteristics, quality, colors, patterns, price and so on.
7．Suppose you are a business representative of a computer company. Introduce your products to a customer at an exhibition.
8．Suppose you are promoting a new type of shampoo for your company at an exhibition, and meeting your regular customer Mr. White, have a conversation with him. 9．You work as a receptionist at your display in BCD Toy Company. A client is interested in your toys. Try to introduce your products to him.
10．You are Wang Ming, the Sales Representative of Feida Bicycle Company, showing your products at China Import and Export Fair. Ms. Janet Hopper is a buyer of mountain bikes from Far East Export & Import Co., Ltd.. She comes to your stand.
11．Ms. Smith, representative of ABC Imp & Exp Co., Ltd., has tested the samples of digital cameras from BCD Electronic Products Corp. before The China Import and
Export Fair. Now she is at the stand of BCD Electronic Products Corp., expecting a good quotation. You are the representative of BCD Electronic Products Corp. 12．Mr. White, representative of WPA Imp & Exp Corp., arrived in China today, expecting to place an order with Miss Wang, Sales Manager of Zike Environment Protection Co., Ltd.. He has made an appointment with Miss Wang to meet in a cafétoday, and asked her to bring her company’s brochures, price list and contract, etc.. Please work with your partner to talk about the relevant order, and try to do business successfully. 13．Suppose you are a business representative who is just back from an exhibition which went well. Now you are telling your manager about the results.
Results: (1) Altogether there were 310 visitors over the 6 days, among them more than 30 enterprises were interested in further contact. (2) Products are superior in quality, but the price is a little bit high.。