《跨境电子商务实用英语》全套教学课件1-3 Cross - border E-commerce Development in China
《跨境电商实用英语》PPT (26)
PART ONE
Warming-up
PART 1
Warming-up
Work in group. Lople say or do and express your own opinions with your group members. Try to relate to your personal experience.
with the customer about the delivery method, delivery time, inquiry way for logistics
A. A seller said, “I sold a lot of goods out before Christmas. The sudden increase of parcels prevented the post office from having enough time to deal with. At that time the customer was anxiously waiting for the goods. Finally, three of the customers gave a negative comment to me.
PART 2
Passage Reading
How to achieve low shipping price, faster distribution, and quick customs clearance is the key for sellers to gain an advantage in the logistics competition. If the seller can communicate
Thus it can be seen that choosing a good logistics
跨境电子商务Cross-borderElectronicCommerce-资源PPT51页
35、不要以为自己成功一次就可以了 ，也不 要以为 过去的 光荣可 以被永 远肯定 。
46、我们若已接受最坏的，就再没有什么损失。——卡耐基 47、书到用时方恨少、事非经过不知难。——陆游 48、书籍把我们引入最美好的社会，使我们认识各个时代的伟大智者。——史美尔斯 49、熟读唐诗三百首，不会作诗也会吟。——孙洙 50、谁和我一样用功，谁就会和我一样成功。——mer
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31、别人笑我太疯癫，我笑他人看不 穿。(名 言网) 32、我不想听失意者的哭泣，抱怨者 的牢骚 ，这是 羊群中 的瘟疫 ，我不 能被它 传染。 我要尽 量避免 绝望， 辛勤耕 耘，忍 受苦楚 。我一 试再试 ，争取 每天的 成功， 避免以 失败收 常在别 人停滞 不前时 ，我继 续拼搏 。
《跨境电商实用英语》PPT (23)
PART TWO
Passage Reading
PART 2
Passage Reading
Payment
Order payment serves as the indispensable key part throughout Cross-border E-commerce, covering both online and offline approach. Offline bank approach is essentially the same as the original payment in international trade, excerpt that the platform of business shifts from offline exhibitions to B2B (, Made in China, Global sources etc) and B2C websites (AliExpress, eBay, Amazon etc). Offline payment methods include Cash, Letter of Credit (L/C), Payment on Delivery, Western Union Transfer and Documentary Collection as well as Documents against Payment (D/P), Installment, Payment on Credit and Deferred Payment, among which the first four are generally the main options.
《跨境电商实用英语》全套教学课件Unit 3-Chapter 1 Store Description
PART TWO
Passage Reading
PART 2
Passage Ren
Store description is where we introduce the basic information of the store and show the advantages and strength of it, and thus cannot be neglected. In general, Cross-border E-commerce stores can be divided into business stores and personal stores. These two types of store descriptions have different focuses. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such as store decoration.
The first step of store decoration is to decide the overall style and color of the store. In this process, we should take full consideration if the selected style and color is consistent with our main business scope or brand image. For example, the store decoration of baby products is generally more lovely and warm, and the color is usually pink and white; and the store decoration of digital products or men's clothing is generally more concise and business-style, and the color is usually blue or black and white.
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》PPT (6)
PART 2
Passage Reading
1
Cross-border retail E-commerce
Cross-border retail B2C (Business-to-Consumer) refers to the international business
activity of companies in different customs areas, directly selling products or services to
PART TWO
Passage Reading
PART 2
Passage Reading Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border Ed expressions concerning talking about above issues
大学跨境电商实用英语教材
大学跨境电商实用英语教材Chapter 1: Introduction to Cross-border E-commerceIn this chapter, we will provide an overview of cross-border e-commerce and its significance in the global market. We will explore the challenges and opportunities that arise in this field, as well as the role of English language skills in international trade.Section 1: What is Cross-border E-commerce?Cross-border e-commerce refers to the online trading activities conducted between businesses and consumers from different countries. It involves the purchase and sale of goods and services across national borders through various online platforms.Section 2: Importance of Cross-border E-commerceIn this section, we will discuss the reasons why cross-border e-commerce is becoming increasingly important in today's globalized economy. We will highlight the benefits it brings to businesses, consumers, and economies as a whole.Section 3: English Language Skills for Cross-border E-commerceEnglish serves as the lingua franca of international trade, and proficiency in English is crucial for success in cross-border e-commerce. In this section, we will introduce the essential English language skills required in this field, such as business communication, negotiation, and marketing strategies.Chapter 2: Market Research and AnalysisEffective market research and analysis are fundamental for successful cross-border e-commerce. This chapter will guide students on how to conduct market research and analyze data to make informed business decisions.Section 1: Market Research MethodsHere, we will introduce various market research methods, including surveys, interviews, and data analysis. Students will learn how to identify target markets, assess consumer demands, and evaluate competitors in different countries.Section 2: Data Analysis TechniquesIn this section, students will learn how to analyze market data using statistical tools and software. We will cover topics such as data visualization, trend analysis, and forecasting methods.Section 3: Case StudiesTo provide practical insights, this section will include case studies of successful cross-border e-commerce companies. Students will learn from real-world examples and understand how market research and analysis contribute to their success.Chapter 3: International Marketing StrategiesIn this chapter, we will explore various marketing strategies and techniques specific to cross-border e-commerce. Students will gain knowledge on how to adapt marketing strategies to different cultures and target international consumers effectively.Section 1: Cultural Considerations in International MarketingCultural differences play a significant role in international marketing. In this section, we will discuss the importance of cultural awareness and how to tailor marketing messages to different cultural contexts.Section 2: Digital Marketing ChannelsWe will introduce the digital marketing channels commonly used in cross-border e-commerce, including social media, search engine optimization, and content marketing. Students will understand how to leverage these channels to maximize their reach and brand exposure.Section 3: Localization and TranslationAdapting websites, product descriptions, and marketing materials to the local language is crucial in international marketing. This section will provide guidance on localization strategies and the importance of accurate translation.Chapter 4: Regulatory and Legal EnvironmentTo engage in cross-border e-commerce successfully, it is essential to understand the regulatory and legal framework governing international trade. This chapter will cover the key regulations and legal considerations in cross-border e-commerce.Section 1: International Trade RegulationsHere, we will introduce students to international trade regulations, including customs duties, trade barriers, and intellectual property rights protection. Students will learn how to navigate these regulations and ensure legal compliance.Section 2: E-commerce Laws and Privacy ProtectionAs cross-border e-commerce involves the online exchange of personal information, it is crucial to understand e-commerce laws and privacy protection measures. This section will cover topics such as data protection, cybersecurity, and consumer rights.Section 3: Dispute ResolutionIn this section, students will learn about dispute resolution mechanisms in cross-border e-commerce, such as negotiation, mediation, and arbitration. They will understand the importance of resolving disputes efficiently to maintain business relationships.ConclusionThis practical English language textbook provides students with comprehensive knowledge and skills necessary for success in the field of cross-border e-commerce. Whether students aspire to become entrepreneurs or work in international trade, this textbook equips them with the tools needed to navigate the global marketplace. Through in-depth analysis, case studies, and practical guidance, students will develop a solid foundation in cross-border e-commerce and enhance their English language proficiency.。
《跨境电商实用英语》全套教学课件Unit 3-Chapter 3 Product Description
PART 1
Warming-up
Task: Product description is important to a product. Look at the following product description, and discuss with a partner about what information we should include in the product description.
New Words
New Word
1
burst [bɜ:st] n.
a sudden flurry of activity
爆发
e.g.Ⅰ) After hearing the president’s speech, the applause burst from the crowd.
在听e relative words and expressions
4 Understand the procedure of making a good product description on Cross-
border E-commerce platforms
PART ONE
Burst sells are hot products, with high flow, high exposure, large orders and other characteristics. However, burst sells are not the source of profits for shops. Usually, the price of burst sells is low, and the direct impact is that the profit margins are small, even no profit margins. Thus, it is recommended that shops only set 1-2 burst sells per store. Create burst sells by reducing price, increasing discount rates, which will bring a lot of page views and orders in the short term for the shop, as well as promote the sale of other products.
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PART 2 Passage Reading
3
In terms of business model, Cross-border E-commerce is B2B-dominanted, and B2C gradually develops
Taking the operating model as the criterion, Cross-border E-commerce can be divided into general trade (cross-border B2B) and cross-border online retail (cross-border B2C and C2C). The transaction subject of cross-border trading orders tend to be small and the channels of products from factory to consumers are becoming increasingly diverse, thus the B2C transaction share is predicted to further increase in the future. However, due to the large volume of B2B transactions and stable orders, cross-border B2B transactions accounted for 92.4%, occupying the dominant position among China's Cross-border E-commerce models in 2014; In 2015, Cross-border E-commerceB2B
PART TWO
Passage Reading
PART 2 Passage Reading Cross - border E-commerce Development in China
At present, there are mainly three characteristics of the Crossborder E-commerce development in China: the scale of Crossborder E-commerce continues to expand, and the proportion to import and export trade continues to rise; Cross-border Ecommerce mainly relies on export business; Cross-border Ecommerce is B2B-dominanted, and B2C is gradually emerging and developing well.
A. Jiang Yong, Lightinthebox’s vice president said, “Our businesses cover scores of countries and we hired some local people in after-sales service. We also established local warehouses. For example, U.S. and European customers can have their purchased goods directly returned to local warehouses instead of to China.”
PART 2 Passage Reading
1 The scale of Cross-border E-commerce continues to expand, and the proportion to import and export trade continues to rise
As the current world trade tends to tighten, more and more enterprises and businesses are beginning to reduce circulation and its cost, shorten the distance between foreign consumers to open up international markets, and improve economic benefits. Cross-border Ecommerce exactly provides a favorable channel to that. In 2017, China's total import and export transaction volume was ¥7.6 trillion, and Cross-border E-commerce accounted for 20% of import and export transaction volume.
跨境电商系列教材
跨境电商实用英语
Chapter 3
Cross - border E-commerce in China
Unit 1 Overview of Cross-border E-commerce
Unit Goals
After studying this chapter, you are expected to：
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In 2016, China's Cross-border E-commerce accounted for 26% of total imports and exports, among which Cross-border E-commerce exports accounted for 38% of total exports, and Cross-border E-commerce imports for 10% of total imports. In 2017, the total import and export volume of Crossborder E-commerce increased by over 80%. It can be seen that the development of Cross-border Ecommerce exports in China has more advantages than that of imports. The strategy of “the Belt and Road” will play a more significant role in promoting China's import and export trade in the future. Exporters are expected to export products to the Belt and Road cities and regions more conveniently, and the trade map will gradually expand. With the opening and expansion of online shopping market, as well as the gradual forming and maturing of consumer online shopping habits, the import of Crossborder E-commerce will have a large room to develop in the future. The proportion of Cross-border Ecommerce imports is expected to gradually increase in the next few years.
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
1
Acquire basic knowledge about the characteristics of Cross-border E-commerce in China
2
Know the trends of Cross-border E-commerce in China