Business Plan

Business PlanUnique Wedding Planning Company Unique, You Need!Company Members:陈碧霞 (Rebecca Chen) 陈纬媛 (Carina Chen) 陈雪丽 (Shelly Chen)陈燕芬 (Funny Chen) 郭凯霞 (Kay Kowk) 梁珊珊 (Janice Liang) 2012年10月15日Table of Contents Ⅰ Executive Summary........................................................................................................ ３Ⅱ Company Profiles ........................................................................................................... ４1. Company Basic Information .................................................................................... ４2. Services & Business Scope ....................................................................................... ５3. Company Core values & Aim ................................................................................... ６4. Management Ideas .................................................................................................. ７5. Company T enet ....................................................................................................... ７6. Business Slogan ....................................................................................................... ７7. Company Structure ................................................................................................. ７8. Management team ................................................................................................... ８Ⅲ Project Context .............................................................................................................. ９1. W edding Industry History & Background ................................................................ ９2. Current Situation .................................................................................................１０3. Development Prospect ..........................................................................................１０Ⅳ Market&Competition ..................................................................................................１１1. Market Characteristics .........................................................................................１１2. Market Segmentation ...........................................................................................１１3. Competition Analysis ............................................................................................１２4. Customer Surveys Design .....................................................................................１２5. SWTO Analysis ....................................................................................................１３Ⅴ Marketing & Sales.......................................................................................................１４1. Pricing .................................................................................................................１４2. Product ................................................................................................................１９3. Place ....................................................................................................................１９4. Promotion ............................................................................................................２０ⅥFinancial Plan ...........................................................................................................２２1. Equity structure ...................................................................................................２２2. Proforma Income statement ..................................................................................２２3. Cash Flow Projections ..........................................................................................２４4. Balance Sheet .......................................................................................................２４VII Risk Analysis & Counter Measures ............................................................................２６1. Demand Risk........................................................................................................２６2. Management Risk.................................................................................................２６3. Financial Risk ......................................................................................................２６4. Policy Risk ...........................................................................................................２７VIII Message Board ........................................................................................................２８Appendix:.......................................................................................................................２９1. Customer survey design ........................................................................................２９Ⅰ Executive Summary“Hand in hand with you forever, keep love in the true moment’In each people’s minds, wedding is the most solemn day in their life. To have an significant wedding is the common aspirations of the new couples, along with the rapid development of domestic economy, urban and rural people’s living standard is increasing day by day. People in modern society pursuit fashion and make public wedding customs in constant change. Thus certain scale and in accordance with the situation of China wedding market was born. These markets improve and expand constantly, which will surely make Chinese wedding culture more personalized and vogue. This is a leading wedding fashion company which is a professional institute to plan the wedding.The price is important, but the services are fundamental factor. Company’s scale and the strength are premise, as long as you told us your needs and budget, we can make tailor design for you. Because what we provide is not only the professional service, but also is a kind of style. We make for every 6 couple planning different style personality with distinct fashion trends of each form wedding! Create romantic life, all in the three stage-appreciate, like and love. Our company will compose your life the most magnificent movement.Ⅱ Company ProfilesUnique Wedding, will be established in 2013, which is a corporation engaged in the wedding planning service-oriented enterprises to loyal, perfect, the fashion tide as own duty, try our best to service for you. It is located in NO.32, Dajiang Road Panyu City. Provides the latest and most all the wedding planning scheme, the gathering collective, romantic, fairy tale, lawn, personality, western and Chinese theme wedding planning, the wedding ceremony presides over the world wedding planner and wedding planning books and other information. Make the most satisfied with the wedd ing p lanning scheme.1. Company Basic InformationName: Unique Wedding Planning CompanyLocation: NO.32, Dajiang Road Panyu CityRegistered Capital: 32,0000RMBCapital Sources:①Apply for the Government Policy.②Bank Loans③Relevant Industries’ Supports.Most important, we should make sure that our company always enjoys the reputation to get more revenue.Contact Ways:TEL: 020-*******FAX: 020-*******WEBSITE: Please pay attention: you don't worry about our ability, our staffs are the professional person, and we will give you satisfactory service.2. Services & Business ScopeOur main service is wedding planning. To make each couple have a memorable wedding, we are committed to each of the wedding planning to achieve perfection. Providing satisfactory service packages for your beautiful and romantic wedding and carving the most beautiful and happy moment!ServicesBusiness Scope①The scope of consultation including price, special packages (luxury, deals, discounts), after-sales service, and the site layout.②Wedding Theme: We provide six major theme, there are Chinese Wedding, Western Wedding, Lawn Wedding （草坪）, Cruises Wedding（游轮）, Mixing Wedding（混合型）and Candlelight Wedding（黄昏）.③Wedding Invitation Card：We can design different styles of the invitation cards to meet your demands. Sample type, diffuse type (卡漫型，colorful print)，photo type，i ndividual type，western type.④Wedding Makeup: Tow kinds of makeup (luxury and ordinary)⑤Wedding Photo & MV:We divided it into four types (trailer, Love MV, The video of interview, blessing and thanksgiving, Outdoor wedding)Wedding Car Rental: The customer could choose ordinary or luxury cars. In addition, we will be responsible for the car decoration, and the theme will according to the couples' willing.3. Company Core values & AimSell goodwill before, sell goods after.On time quality, bang for the buck.Overall marketing, full service.Efficient action, create moved.Make your wedding become the most unforgettable memory in your life.4. Management IdeasInfinity Creations5. Company T enetAll for your happiness6. Business SloganUnique, you need!7. Company Structure(1) Strategy Department is responsible for designing the wedding which including in choosing site, arranging the wedding and wedding process. (2) Public Relations Department is responsible for the receiving customers, publicizing our company to seek for cooperation.(3) Administration & Personnel Department is responsible for the personnel; putting forward reasonable opinions and suggestions. They also take charge of the trainings(4) Finance Department is responsible for a sset purchase.8. Management teamJr General ManagerKay KowkPersonnel Dept.Rebecca ChenStrategy Dept.Janice Liang Finance Dept. Funny ChenP.R. Dept. Shelly Chen P.R. Dept. Carina ChenGeneralManagerStrategyDepartment Public Relations Personnel Department Finance DepartmentⅢ Project Context1. Wedding Industry History & BackgroundNowadays, there are more and more wedding forms can be seen in the public and at the same time these forms are accepted by the younger .As the creation and demand of the wedding, different people have his or her NamePosition Maturity Duty Kay Kowk General Manager 3 Y ears Think about the big picture of our company and make the finaldecision.Rebecca Chen Personnel Department 3 Y earsBe responsible for making thecompany hr management system,implement and put forwardreasonable advice and SuggestionFunny Chen Finance Department 3 Y ears 1.Responsible for the company'sfinancial accounting, and participate in the company management 2 According to the company capitaloperation, reasonably allocate funds,and ensure the normal operation ofcompany funds..Janice Liang StrategyDepartment2 Y ears Draft a plan that can make our company update make a good preparation before the activities. Carina Chen Public relationsDepartment 2 Y ears Public relation personnel according to the present situation of the organization image and targetrequirements, analysis the existingconditions, planning and design prstrategy, project activities and thespecific public relations activitiesbest action plan process. Shelly ChenPublic relations Department 2 Y earsdifferent ideas about their wedding, which is to bring more and more commercial opportunities. So, the wedding companies are bored in the moment. More or less wedding companies are springing up, from 10 to 10000. More and more people also join in this line.2. Current SituationAlong with the social and economic development rapidly, people’s material and cultural life lever is increasing day by day. Getting married consumers market has already formed the wedding planning company to plan the wedding ceremony.3. Development Prospect(1) Forefront Fashion: People pursuit fashion wedding, this will greatly promote the development of the industry of celebration, make the industry on the path of sustainable development.(2)Wide Scope: No matte what kind of crowd, many people want their wedding are unforgettable.(3) Diversified Development: Lots of cultural elements fusion make the celebration of form and content more rich.Ⅳ Market&Competition1. Market CharacteristicsWedding company is to undertake wedding planning practice the professional institutions, the main target consumers are unmarried men and women who fall in love.The wedding industry belongs to the service industry; service process of individual behavior, reputation propaganda is the most effective way. Our company first according to their own life requirements to open business, at the same time will by local customs, religious belief, and regional factors.2. Market SegmentationOptimum promotes the characteristic service to attract all kinds of people. In order to develop a broader market, our company will launch special services also includes the anniversary, celebration activities (for example, golden, silver wedding, diamond wedding ceremony). Let the olds can also experience the romance of new era. In a word, we will change scheme and business to meet different demands of the customers.3. Competition AnalysisIn this line, we have eight sides about our competitors. These aspects are price, service, product, stuff, promotion, place, brand and reputation. We can start with these sides to make our products and services more popular.4. Customer Surveys DesignSince different customers have different expectations, views and needs, anyhow, a basic list of questions was prepared beforehand, but the discussion were allowed be free and open.Y ou can read in the appendix. From the questionnaires, we can know our customers well and we can also according to the needs to change our planReputation BrandPlacePromotionStaffProductServicePriceCompetition Analysisin order to make our customers more satisfied about our products and services.5. SWTO AnalysisStrengths:High-degree employee and top equipment make Innovative idea to fresh your wedding.Price are reasonable，suitable for people.Have good mouth of mouth and be popular with the olds and youthsThe company is lactated in the center of the city. This is convenient to arrive.Weakness:The capital is not so sufficient to hold a luxury wedding.The sponsor of wedding dress is not fixed.It is a bit worried about the future toward in which direction.Threats:As time goes, the competitors are increasing.Online shops that offer discount goods are attracting more and more people so it is difficult to offer discount to our customers.Opportunities:Start the new way to advert the company, such as online shoppingAbsorb fashion style of wedding and fresh update.Look for the potential customer to enlarge scopeⅤ Marketing & Sales1. Pricing①Demand-oriented Pricing:Demand differential Pricing: Season, Customer, and Product.②Penetration PricingLow price to secure high volumes.Price ListWedding Theme Price (RMB)Lawn Wedding 10999Love & Eternal Wedding 9999Cruises Wedding 6899Chinese Wedding 5999Flowers Wedding 3999Candles Wedding 3999Roman home Wedding 3499Our company provides 7 themes for new couples to choose, or they can tell us about the wedding requirements which we will plan.The detail of the price is here:Lawn Wedding ¥10999We provide for Pure carpet, White fence, Exquisite wedlock wine cup and cake knife flower art decoration, nine p rofessional wedding floristry and scene installation work personnel, for free.Items Quantity Unit price (RMB) Design sign in desk 1 800 Flower art theme aloha brand 1 300Time zone design layout 1 800All flowers double arch 1 2000Flowers flower art road lead 10 1500Flowers ceremony pavilion 1 1500Guests back decoration 90 800The ceremony area surrounding floristry \ 1800 Champagne table flower arrangement \ 400 Cake table flower arrangement \ 400Love & Eternal Wedding ¥9999Items Quantity Unit price (RMB) Design sign in desk 1 500 Flower art theme aloha brand 1 200 All flowers double arch 1 1500The main table flower art 2 400Guest desk flower art10 2000Light road lead10 1000 Three-dimensional stage background1 1800structureStage background theme LOGO 1 100 Earth exhaust lamp 4 200 Champagne table flower arrangement\ 400 Cake table flower arrangement\ 400 Romantic candlestick 1 400 Cruises Wedding ¥5999Items Quantity Unit price(RMB) Design sign in desk 1 800 Flower art theme aloha brand 1 300Time zone design layout 1 800All flowers double arch 1 2000Flowers flower art road lead 10 1500Flowers ceremony pavilion 1 1500Guests back decoration 90 800The ceremony area surrounding floristry\ 1800 Champagne table flower arrangement\ 400 Cake table flower arrangement\ 400Items Quantity Unit price (RMB) Design sign in desk 1 800 Flower art theme aloha brand 1 449Bridal sedan 1 800 Chinese lantern road lead 10 1500Red silk 1 50 Flowers ceremony pavilion 1 1500Guests back decoration 90 800 Champagne table flower arrangement\ 500 Cake table flower arrangement\ 500Flowers Wedding ¥3999Items Quantity Unit price (RMB) Design sign in desk 1 400 Flower art theme aloha brand 1 150Time zone design layout 1 800All flowers double arch 1 500Flowers flower art road lead 10 955Flowers ceremony pavilion 1 400 Champagne table flower arrangement\ 385 Cake table flower arrangement\ 409Items Quantity Unit price (RMB) Design sign in desk 1 400 Flower art theme aloha brand 1 150Time zone design layout 1 800Candles art road lead 10 400 Candles ceremony pavilion 1 1500Guests back decoration 90 259 Champagne table flower arrangement\ 250 Cake table flower arrangement\ 240Roman home Wedding ¥3499Items Quantity Unit price (RMB) Design sign in desk 1 500 Flower theme aloha brand 1 199 The main flower art 2 400Guest desk flower art 10 150Roman column road lead \ 150Wedding area build stage 1 1200 Stage background theme LOGO 1 100 Champagne table flower arrangement 1 400 Cake table flower arrangement 1 400Take photos,Cosmetic PlanningWedding cloth Rented cars Site 2. ProductAs you can see in the chart, our products have width and length.3. PlaceChannels of distribution: ① ShopIn this way, we communicate with people face to face and we can give the sample to them. The most important, we can well persuade the people to buy our products.② Online StoreThrough this way, we can attract many different customers. Moreover, the expenditure is low and the spread speed amazing and wide-scope.LengthWidthTake photosWedding clothPlanningMV Wedding processRent BuyTheme & Site4. Promotion①Advertising. we use radio, newspaper and e-mail to advertise ourproducts and services .we will invest the expected turnover 10% into this media.We put our advertisement on FM98.5(Fuoshan Radio),Guangzhou Daily Price lists on Fuoshan Radio套别段位播放次数5秒10秒15秒20秒30秒钻石套2TTA+3TA+3A+2B 10次/日30,000 57,000 83,000 10,800 152,000 黄金套1TTA+2TA+3A+2B 8次/日25,000 45,000 66,000 85,000 120,000 水晶套1TTA+2TA +2A+1B 6次/日21,000 38,000 56,000 70,000 100,000 Price lists on Guangzhou Daily(Business Advertising on Monday &Tuesday)We Choose the specification of 8x17 in version of B2 and B3 in color. The price is 30,300②Publicity. we will make use of the user views to know our customerswell and we will through this to amend our strategies. More over wewill decorate our stores to make customers feel romantic and joyful.The last but not least, we will change our stuff imagination, for example, cosmetic, enthusiasm emotion, and the work cloth.③Sales promotion. the first we will send the presents to celebrate everyanniversary for the couples; the second we will make use of the online shop to launch some limited group-buying in order to attract customers;the last one we will make some lucky draws to our customers. We will set for three awards which are traveling, cakes and some cosmetic.PublicitySalesPromotion AdvertisingPromotionⅥFinancial Plan1. Equity structureCapital s tock Capital Amo unt(RMB) Proportion 陈碧霞5,0000 16%陈纬媛5,0000 16%陈雪丽5,0000 16%陈燕芬5,0000 16%郭凯霞6,0000 20%梁珊珊5,0000 16% 2. Proforma Income statement2012 2013 2014 2015 2016 Sales 9,9200 10,3248 15,5263 15,5862 16,5891 Cost of Goods sold 3,8500 4,5862 4,8562 4,2564 5,0025 Operating Income 31,0000 17,0282 11,7646 11,4561 10,8536 ExpensesAdministrative 1,2000 7524 8564 7658 7524 Marketing 3,0452 2,2562 2,5628 3,0015 2,4529 Payroll 4,0000 4,0000 4,5000 4,5000 4,5000Telephone 1,2500 1,0000 1,0000 1,0000 1,0000 Office expense 5,2589 1,2564 9254 9548 8562 Advertising 8,0000 7,0000 7,0000 6,5000 6,4251 Total Expenses 24,2541 17,7650 18,3446 18,2221 17,4830 Earning Before20,5159 14,1742 13,8025 13,0766 14,9622 Interest and TaxTaxes 3,4877 2,4096 2,3464 2,2230 2,5435 Net Income 17,0282 11,7646 11,4561 10,8536 12,4187Five year proforma income statement (Units: RMB)3. Per forma Cash Flow ProjectionsCash Flow ProjectionsUnique wedding planning company Quarters Units :(RMB) Items Line.No1234ⅠCash Flow from Operating ActivityCapital cost1310000.00 261145.00 248688.00 249142.00 Cash received from customers271691.00 68543.00 81454.00 70254.00 Cash paid for shop rent315000.00 15000.00 15000.00 15000.00Cash paid for wages445000.00 45000.00 45000.00 45000.00 Cash paid for marketing515000.00 15000.00 15000.00 15000.00 Cash paid for utilities66000.00 6000.00 6000.00 6000.00 Cash income aggregate7381691.00 329688.00 330142.00 319396.00 Cash payment aggregate881000.00 81000.00 81000.00 81000.00 cash provided by operating activiti9300691.00 248688.00 249142.00 238396.00 ⅡCash Flows from Investing ActivitiesPurchase of equipments1039546.00 0.00 0.00 0.00 et cash used by inbesting activities1139546.00 0.00 0.00 0.00 ⅢCash Flows from Financing ActivitiesCash received from borrowing1230000.00 10000.00 20000.00 30000.00 Cash income aggregate1330000.00 10000.00 20000.00 30000.00 Repayment of borrowing1425000.00 8000.00 15000.00 20000.00 Cash payment aggregate1525000.00 8000.00 15000.00 20000.00 et cash used by financing activities165000.00 2000.00 5000.00 10000.004. Per formaBalance SheetB A LA NC E S H E E TO peni ng days of busi ness U ni t s :R M B O ne quar t erC U R R E N T A S S E T S C U R R E N T LI A B I LI T I E SC ash i n bank310000.00 A ccount s payabl es39546.00A ccount s r ecei vabl e71691.00 A ccr ued payr ol l45000.00T O T A L C U R R E N T A S S E T S381691.00 T axs payabl e6691.00T O T A L C U R R E N T LI A B I LI T I E SFI XE D A S S E T S39546.00 Long-t er m l oans20000.00T O T A L FI XE D A S S E T S39546.00 O W N E R S'E Q U I T YR egi st er ed capi t al310000.00 T O T A L A S S E T S421237.00 T O T A L LI A B I LI T I E S A N D O W N E R S421237.00VII Risk Analysis & Counter Measures 1. Demand RiskOnce our price and service from consumer questioned would be a crisis. Countermeasures:A. Set up a perfect market information feedbackB. Adhere to the communication with the customersC. Adhere to the high quality and reasonable price and high service.2. Management RiskEnterprise mismanagement is we have to face one of the risk Countermeasures:To strengthen the organization and construction,establish a full elasticity,sensitivity and strong adaptability to the organization.3. Financial RiskFinancial fault bring business enterprise riskCountermeasures:(1)Financing safe(2)Investment security(3)Expansion security4. Policy RiskNational policy often in adjustment, if not in accordance with state policy, industry management rules, may lead to risk.Countermeasures:(1)Strengthening the government public relation relations.(2)The company standard management, ensure service, improve the level of management.VIII Message BoardUnique, sure to be one of the strongest wedding planning company in the next 20 years.——Kay KowkChoose your love and love your choice!——Rebecca ChenDetails determine success or failure.——Funny ChenStanding on a Giant Tree——Janice LiangA good reputation is the potential property.——Shelly ChenTo love is nothing, to be loved is something, to love and to be loved is everything!——Carina ChenALL THE BEST!——Unique Wedding Planning CompanyAppendix:1. Customer survey design婚庆调查问卷页数：1/1 题目数：16随着“80后”新人的时尚个性婚庆理念的出现，现在的婚庆消费也成为了消费框架中重要的一环。