新职业英语1 Unit5

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新职业英语1第5单元课件2.ppt2

Mark（唛头）
It is also called a shipping mark,usually including letters or numbers for the consignee(收货人)，name for the place of destination and packages’ numbers. The marks and numbers on a shipment identify the goods in the same way as ID card (身份证)identifies a person.The shippers(发货人), customs officials(海关), carriers and consignees rely on them to distinguish one shipment from another. If they are not available, write “N/M(no mark) in the sales confirmation or invoice (发票).
Crying for that matter does not make any sense./ makes no sense. 3. 据说游泳对身体健康有极大好处。 ( benefit )
It is said that swimming brings greet benefit to our health. 4. 他认为自己的想法是绝对的真理。 ( absolute ) He believed his idea to be absolute truth.
两旁栽树的小路。在美国主要指宽阔而繁华的林荫大街，两旁有着华丽的住宅或林立的建筑物。在加拿大，street多是在老城区，road和avenue多是在后来扩展的地区，比如Toronto downtown以外地区，road是南北向， avenue是东西向

新职业英语职业综合英语Unit 5 Trade【优质PPT】

Reading A
specialize (in)
v. to limit all or most of your study, business, etc. to a particular subject or activity
e.g. There are a wider choice of goods for the consumers in big cities.
ENGLISH FOR CAREERS
职业综合英语 1
新职业英语
Unit 5 Trade
Listening & Speaking
4
Warming-up
1
Reading A
2
Reading B
3
Language Lab
7
Language Lab
7
Writing
5
Mini-project
通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。
Reading A
e.g. Read this and tell me if it makes sense.
Reading A
make sense
to have a clear meaning and be easy to understand
e.g. Getting fit again has been a long slow process.
poster, newspaper, TV commercial, outdoor signs, etc.

新职业英语职业综合英语1unit5trade电子教案

新职业英语职业综合英语1 U n i t5T r a d e电子教案(总5页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--Unit 5 TradeWarming-upTask 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.Objective: Ss can identify the slogans of some famous companies.Steps:1. Ss read warming-up task 1.2. Go through slogans a-h with Ss.3. Ask Ss to match the slogans with the pictures.4. Give the key.5. Time permitting, encourage Ss to brainstorm more slogans.Background information1. What is a slogan?A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.2. Company introductionNike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. All of these are marketed under their slogan “Ideas for Life”.Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods Seven-- up is the brand of a soft drink.Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.Koninklijke Philips Electronics ., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Task 2Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places.Objective: Ss can identify several kinds of advertisement media.Steps:1. Ss read warming-up Task 22. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 13. Get some Ss to give their answers.4. Ask the class to add more if necessary.5. Summarize the various media used for advertising.Suggested Answers:Poster, newspaper, TV commercial, outdoor signs, etc.Study of Reading AObjectives:1.Grasp the main idea2.Master some language points3.Get to know the reason why people trade and why there is international tradeSteps:1.Structure of Reading A----International TradeAsk the students to skim the text with the questions in Task 1and try to find out the topic sentence of each paragraph, and then ask several students to share their answers; finally, the Ts give some explanation to Ss.nguage PointsParagraph 1①regardless of: paying no attention to不管，不顾. I will go to the party, regardless of the heavy rain.②better off: in a better situation, especially in financial terms境况更好. Since my husband was made the manager, we are better off.③make sense : to have a clear meaning and be easy to understand有意义. Read this and tell me if it makes sense.Paragraph 2①specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity专门从事，专攻. Tom specializes in law.②consume vt.消耗；吃完，喝光consum er: n. 消费者Paragraph 3①benefit :n.好处，利益；v. 使…受益（benefit sb./sth.），受益于(benefit from…). This aid program will bring lasting benefits to the region.This aid program will benefit the region.The region will benefit from this aid program.②absolute a. completeabsolutely ad. completely③comparative: a. measured or judged by comparing④be inclined to do : to have a tendency or wish to do something. I am inclined to start at once.Paragraph 4①party : n. one of the people or groups involved in an argument, agreement, etc . 一方，当事人. The two parties are having difficulty agreeing with each other.Paragraph 5①exchange (a) v. to give something to someone and at the same time receive the same type of thing from them. I shook hands and exchanged a few words with the manager.(b)n. an act of giving something to someone and receiving something else from them. Would you like my old TV in exchange for this camera?②likewise: ad. the same; in a similar way. Nanny put up a hat and told the girls to do likewise.③participate (in):v. to take part in or become involved in an activity. Everyone in the class is expected to participate actively in these discussions.Study of Reading BIn this section, at first, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then T makes some supplement. Ask Ss to do the exercises after class and give them reference answer.Listening & SpeakingIn this section, there are six tasks in total. Ss are asked to listen twice for each task. After listening, Ts should check the answers before giving Ss the correct ones. While listening, Ts should give explanation to the key points and some difficult statements.Writing------MemoWhat is a memo?A memo is a document designed to be read quickly and passed along rapidly, often within a company or work group. Memos achieve their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attending a meeting. A memo should be brief, clear and accurate.Steps:Ts should explain what a memo is first, and then teach Ss how to write a memo in a proper way. After that, give Ss some samples. Finally, ask Ss to write a memo after class and askthem to hand in their homework.Mini-projectThis project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a particular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. The sample on Ss’ books provides a simplified promotion plan. Ss can refer to it and perform their promotion activity in a similar way.Sales Promotion Methods:Discount;Coupons ( a kind of ticket that may be used instead of money);Gift with purchase;Point-of-sale displays.Steps:1. Grouping. Divide the class into groups.2. Defining the project. Go through the project with the class and clarify requirements.3. Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Encourage them to decide first which product to sell and then assign different members different jobs.4. Presentation. Ss present their evidence for completion. In this project, they need to perform a promotion activity in class and their classmates can take the roles of passers-by. Language LabThis section is about the exercises of the whole unit, ask Ss to do it after class first and then check their answers and give explanations to common errors they make.Self-study Room---- Noun Clauses(名词性从句)Ask Ss how much they know about noun clauses first and then Ts give explanation and provide some exercises to help Ss understand noun clauses and master how to use it.在英语复合句中起名词作用的句子叫名词性从句。

新职业英语第二册通用版Unit1-Unit5课后习题答案

一、词组符合fit in with利与弊pros and cons依赖rely on讨论中的in question例如for instence超过，溢出spill over插话、协调，一致chime in with打断别人，插话cut in结束争论或争吵in quits主管in charge归属感sense of belonging竭力找出seek out将……排入旅程，接受take in非常乐意more than happy报销经费expense account money免费for free有……的资格，有权享受…be entitled to把……放在一边，（暂时）丢下，省下put aside赊购账户charge account为了in an effort to使人感到难堪的是to one's emrarrassment现有，在手头on hand生根，被牢固树立take root从……开始start with来自……，来源于……derive form品牌异国化foreign branding销售行业marketing industry诸如此类……，等等to name just a few二、填空1.We will incorporate(吸收；吸纳)your suggestion in this new plan.2.The heavy rain hampered(妨碍；阻碍) the flow of traffic yesterday.3.She displayed(展示；表现) no emotion on the witness stand.4.The restaurant has a good reputation(名声；美名).5.I promise I will handle the matter impartially(公平地).6.Williams abused(滥用；妄用) his position as mayor to give jobs to his friends.7.She thought they would approve(批准，核准；认可) of the idea.8.We say that this was a(n) violation(违反；违背) of the agreement between us.9.We will also visit some museums, for instance(例如), the Forbidden City.10.This is the basic principle that underlies(构成…的基础；作为…的原因) all of the party’s policies.11.They proposed(提议，建议) making arrangements beforehand.12.If you assign(指派；分配) this task to somebody inexperienced, the results will most likely be less than satisfactory.13.The coffee is so full that it might spill(超过；溢出) over.14.Both his parents are vague(模糊的，不明确的) about where he is at the moment.15.The first item on the agenda(议程) was how to cut down the cost in production.16.He said that a few people were injured in the accident, but without specifying(明确说明；具体指定) how many.17.The thief has apparently(显然的，明显的) fled without taking any money.18.Repetition is one of the most effectively(有效的；生效的) ways for remembering new words.19.The two companies signed an agreement to renew(恢复；重新开始；续借) their partnership for another five years.20.The instructions in the manual should be made explicit(清楚明白的，直率的) so as to avoid any misunderstanding.21.Full-time employees are entitled(给…权利) to receive health insurance.22.They have made amazing(令人惊异的) achievements in the past few years.23.The Temple of Heaven is a tourist attraction(景点；吸引；吸引力) in Beijing.24.Leave your itinerary(行程，旅程；旅行指南) so that we can reach you in case of emergency.25.For relaxation(放松；消遣) nothing compares with a day on the beach.26.This is a restaurant where the locals(当地人，本地人) go to eat.27.We believe that this organization will serve regional(地域性的；地方性的) and world peace.28.The thin shirt is transparent(透明的) in the sunlight.29.This is the only country in Europe to deny(拒绝给予或允许) cancer screening to its citizens.30.Please tell me the procedure(程序，步骤；手续) for opening a savings account in your bank.31.Cable television companies have launched major campaigns to increase their number of subscribers(用户；订阅者).32.The big company merged(结合；融合) various small businesses.33.The ideas of parents usually take root(生根；被牢固树立) in their children.34.We've discussed all the marketing options(选择权；可选择的用户) and decided to go for television advertising.35.The original (起初的，原先的)settlers in North America are the Indians.36.The company's new car is based on an environmentally friendly concept(概念；观念；想法).37.She has her own individual(个别的；单独的；个人的) style of doing things.38.The company is out to capture(夺得，获得) the European market.39.We use the hall for multiple(许多的；多种多样的) purposes.40.In order to conclude the transaction(交易；业务),we accept your price.41.What is your favorite brand(品牌的) of electronic dictionary?42.California has many immigrants(移民) from other states.43.We need to write dedicated(专门的；专业的) computer programs specifically designed for the task.44. Our company's philosophy(理念；哲学) is to listen to our customers and make them satisfied.45.Weigh out all the ingredients(成分；原料) before you start making the cake.46.He runs his sandwich chain as a franchise operation.47.The new trade figures have just been released(推出，发行)48.From his earliest years he showed exceptional ability in mechanics(特别的；优秀的).49.The radio program has many distinctive(有特色的，与众不同的) features highly appreciated by the audience.50.The work is demanding(过分苛求的，要求严格的),but he finished it with great success.三、翻译1.公司所有规章制度都应严格遵守。

新职业英语第二册通用版Unit1-Unit5课后习题答案

新职业英语1 Unit 5 Teaching Plan

English for Careers 1Unit Focusregardless of better off alternative make sense process specialize (in) consumer benefit absolute comparative legal be inclined to party exchange likewise participate (in)Teaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-upTask 1 10 minutes Objective: Ss can identify the slogans of some famous companies.Steps:• Ss read Warming-up Task 1.• Go through slogans A-H with Ss.• Ask Ss to match the slogans with the pictures.• Give the key.• Time permitting, encourage Ss to brainstorm more slogans.Suggested answers:A–7 B–2 C–1 D–4E–5 F–8 G–3 H–6Task 2 10 minutes Objective: Ss can identify several kinds of advertisement media.Steps:• Ss read Warming-up Task 2.• Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1.• Get so me Ss to give their answers.• Ask the class to add more if necessary.• Summarize the various media used for advertising.Suggested Answers:poster, newspaper, TV commercial, outdoor signs, etc.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.What is the reason for people to trade?2.Who would benefit from international trade?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 1regardless of: paying no attention toe.g. The law requires equal treatment for all, regardless of race, religion or sex. better off: in a better situation, especially in financial termse.g. Since my husband was made the manager, we are better off.alternative: n. something you can choose to do or use instead of something elsee.g. Is there an alternative to what you propose?make sense: to have a clear meaning and be easy to understande.g. Read this and tell me if it makes sense.Paragraph 2process: n. a series of actions that are done in order to achieve a particular result e.g. Getting fit again has been a long slow process.specialize (in): v. to limit all or most of your study, business, etc. to a particularsubject or activitye.g. Finally Alice decided to specialize in contract law.consumer: n. someone who buys and uses products and servicese.g. There are a wider choice of goods for the consumers in big cities.Paragraph 3benefit: n. something that gives you advantages or improves your life in some way e.g. This aid program will bring lasting benefits to the region.absolute: a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other thingse.g. An absolute ruler need not ask anyone for permission to do anything.A child usually has absolute trust in his mother.You have an absolute right to refuse medical treatment.In absolute terms wages have risen, but not in comparison with the cost of living. comparative: a. measured or judged by comparinge.g. After a lifetime of poverty, his last few years were spent in comparative comfort. legal: a. connected with or in accordance with the lawe.g. Mr. Smith is my legal advisor.be inclined to: to have a tendency or wish to do somethinge.g. I am inclined to start at once.Paragraph 4party: n. one of the people or groups involved in an argument, agreement, etc.e.g. The two parties are having difficulty agreeing with each other.Paragraph 5exchange: v. to give something to someone and at the same time receive the same type of thing from theme.g. I shook hands and exchanged a few words with the manager.n. an act of giving something to someone and receiving something else from theme.g. Would you like my old TV in exchange for this camera?likewise: ad. the same; in a similar waye.g. Nanny put up a hat and told the girls to do likewise.participate (in): v. to take part in or become involved in an activitye.g. Everyone in the class is expected to participate actively in these discussions.Task 1 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:1. The reason is that they believe they will be better off by trading.2. Because countries are permitted to specialize in what they do best and they can increase production.3. Because the profits gained from international trade can be turned into additional investment in plants.4. It refers to a principle that when people specialize in what they do best and then trade their products for the other things they need, they will all be better off.5. All countries that participate.Task 2 5 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:•Ss do Task 2.• Ask Ss to work individually.• Check the answers.Key: 1. T 2. F 3. F 4. T 5. FLanguage lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.Key: 1. F 2. E 3. H 4. J 5. B 6. A 7. I 8. C 9. G 10. D Task 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers:1. 1. profit2. participate3. consumers4. legal5. additional6. parties7. opportunity8. specialized in9. exchange 10. exportTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key:1. live where he wants to; regardless of2. am inclined to; he will agree to our plan3. he wants to get to Beijing by tonight; alternative4. According to; a meeting next week5. Suppose; what would they thinkTask 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. It took the manager a whole afternoon to explain the new company regulations.2. It took the government several weeks to calm down the angry workers.3. It took Jimmie a whole day to figure out the complex situation.Model 21. The harder she works, the better achievement she makes.2. The more fans there were in the hall, the more excited the player felt.3. The more difficult the questions are, the less likely I am able to answer them.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. They’re better off than we are.2. Crying for that matter does not make any sense./Crying for that matter makes no sense.3. It is said that swimming brings great benefit to our health.4. He believed his idea to be absolute truth.5. The teacher wasn’t inclined to believe George’s excuse.6. When can we receive your letter of confirmation?7. If you can accept the terms and conditions of the contract, please sign your namehere.8. In accordance with your request, we are sending you the shirt samples.Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can understand the conversation and choose the best answer.Script:M: To tell the truth, it’s impossible for us to close the deal based on your offer. There is competition from America. They could give us offers about 10% lower than yours.W: Taking everything into consideration, our offer is reasonable.M: Only because we have cooperated for a long time, we place the order for rice with you.W: To be honest, we make little profit at this price.M: We only hope that your price is comparable to others’. It’s reasonable, isn’t it? W: Alright, we can cut our price by 3% in order to be in line with your market. It’s absolutely our bottom line.M: OK. Let’s call it a deal.Q1: Where is the competition from?Q2: How does the woman cut the price?Q3: Which of the following statements is TRUE according to the conversation? Key: 1. B 2. A 3. DTask 2 10 minutes Objective:Ss can accurately write down the missing information.Script & Key:W: Nice to meet you, Mr. Bush. What products are you interested in?M: I’m interested in your company’s printer. Can I have a look at your printers on display first?W: Sure. Here are our catalogs which may help you make a good decision.M: Could you give me some idea of your prices?W: Here is the price list.M: Let me see. Er… it’s a little expensive. Could you give us a special discount? W: I’m sorry. This is our lowest price and we can’t go any further.M: We’ll place a large order this time, if the price is more favorable.W: When you consider the quality of our products, you’ll see our price is quite reasonable.M: Well, I’ll call our head office and see what they have to say.W: No problem. Thank you for your enquiry. If you need any more information, please call me. This is my card.M: Thank you.Task 3 10 minutes Objective: Ss can decide whether the statements are true or false.Script:M: We’re interested in your pure silk shirts.W: This is our newest style for this year.M: I’d like to order 300 pieces first for a trial order. If it proves to be satisfactory in our market, we’ll order more.W: I’m sorry. The minimum order for this style is 800 pieces at US$15.M: Oh dear, this style is new to our customers. 800 pieces will be too many for us.Could you reduce your minimum to 500 pieces?W: 500 pieces with a slight increase in price is the best I can do. One dollar more than the present price. OK?M: Well, I could accept your offer on the condition that you will deliver the goods right away.W: OK. You can count on it.Key:1. F newest style for this year2. F US$153. F 500 pieces4. TTask 4 10 minutes Objective: Ss can accurately write down the missing information.Script:W: Good morning, Mr. Mailer. You’ve got our catalog and price list?M: Yes, your secretary gave them to me yesterday afternoon and I studied them carefully in the evening.W: Considering our good relationship, we’re prepared to give you a 2% discount for orders over US$100,000 in value.M: 2%? It’s too little. You see, it can hardly cover our expenses. How about 5%? W: I’m afraid we can’t agree to 5%. You know, the cost of raw materials has doubled recently.M: We’re your old partner and we’ve done business with you for 10 years. We do hope you’ll give us a special con sideration.W: OK. In that case, let’s meet half way. We suggest a 3.5% discount for an order of US$100,000 and over in value.M: Umm… 3.5% discount for orders of over US$100,000 in value. I agree. What about delivery then?W: You’ll have to sign the contr act with us within one month and delivery can be made two months after that.M: Yes, a contract must be signed within one month and shipment will be made within two months after that.W: Is there anything you want to add, Mr. Mailer?M: Er…, no, I think that’s all. I’m very glad we’ve settled the problem.W: I’m glad we have reached an agreement and I hope it’ll lead to more business between us.Key: 1. 3.5% 2. contract 3. Shipment/DeliveryTask 5 10 minutes Objective:Ss can accurately write down the missing information.Script & Key:Negotiating is the process by which two or more parties with different needs and goals work together to find a mutually acceptable solution to an issue. Understanding more about the negotiation process allows you to manage your negotiations with confidence and it increases the chance of success.Before the negotiation, you should set your goals clearly: determine what you want and what your bottom line would be.During the negotiation, start by talking about something with which no one could disagree. You can recite basic facts that the other party will say yes to. Give them a chance to tell you what they want. They may have an offer more favorable than you expected. If you disagree with something, state your disagreement in a gentle but firm way. Don’t quarrel with the other party or get into a struggle. Remember negotiation does involve compromise. Unless you can get the other party to want exactly what you want, you will have to compromise. But you don’t have to compromise your principles.Negotiating is a complex process but one worth mastering. If you follow the tips above, you will find the process easier.Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to introduce themselves to their partners and ask questions about him/her with the useful expressions.Steps:• Ss read Task 6.• Ss work in groups of four to practice negotiation.• Comment briefly on their workKey: (Omitted)Hours 6-7:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can accurately write down the missing information according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:1. The sales confirmation is made between NaturaJam Co., Ltd. and Tesko Co., Ltd.2. The total value of the goods is USD16,500.00 (in figures).3. The Children’s Jackets are priced at USD15.00 each piece.4. The Seller agrees to sell the Buyer 500 pieces of Men’s Jackets.5. The Seller shall ship the clothes on 5 June 2008.Task 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Writing 45 minutes Task 1 20 minutes Objective:Ss can get familiar with the style of a memo.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key: inform, act, respect, appointed, placeTask 2 25 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:Hour 8:Mini-Project 40 minutesObjective:Ss can know how to sell something to passers-by at a stand.Steps:• Grouping. Divide the class into groups.• Defining the project. Go through the project with the class a nd clarify requirements. You are advised to do it after Ss study Reading A. Get Ss to study the points listed in Business Know-how.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Encourage them to decide first which product to sell and then assign different members different jobs.• Presentation. Ss present their evidence for completion. In this project, they need to perform a promotion activity in class and their classmates can take the roles of passers-by. Ask them to do it after they study the whole unit.Notes:• Ss can put up a sign with slogans on the classroom wall and bring in the products they want to sell.• Ss need to introduce the products orally in class and then try to persuade their classmates to buy.。

新职业英语职业综合英语Unit 5 Trade

ReadTexitng A A-1
International Trade
Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people in our country. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternative—each of us producing everything for ourselves—trade simply makes more sense.
10
职业综合英语 1
Unit 5 Tade
ReadAi-nTragns-1A
国际贸易
每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自足，那么贸易的意义就更容易理解了。
Reading A

新职业英语1第5单元课件.ppt2

Unit 5 TradeReading A International TradeNew Words1. regardless of : n. paying no attention toe.g.The law requires equal treatment for all, regardless of race , religion or sex.2.better off : in a better situation, especially in financial termse.g. Since my husband was made the manager, we are better off.3.alternative: n. something you can choose to do or use instead of something elsee.g.We have no alternative but to go home.4. make sense: to have a clear meaning and be easy tounderstand.e.g. Read this and tell me if it makes sense.5. process: n. a series of actions that are done in orderto achieve a particular resulte.g. Getting fit again has been a long slow process.6. Specialize (in): v.to limit all or most of your study,business ,ect. To a particular subject or activity e.g. Finally Alice decided to specializa in contract law.We specialize in journalism7. consumer : n. someone who buys and uses products and servicese.g. There are a wider choice of goods for the consumers in big cities.8. benefit: n. something that give you advantagesor improves your life in some waye.g. This aid program will bring lasting benefits to the region.9. absolute: a. unlimited; and not changing in any situation;not in comparison with other thingse.g. A child usually has absolute trust in his mother.10. comparative: a. measured or judged by comparing .e.g. After a lifetime of poverty , his last few years were spent in comparative comfort.11. legal: a. connected with or in accordance with the lawe.g. Mr. Smith is my legal advisor.12. be inclined to : to have a tendency or wish to do somethinge.g. I am inclined to start at once.13. party: n. one of the people or groups involved in an argument , agreement,ect.e.g. The two parties are having difficulty agreeing with each other.14.exchage: v.to give something to someone and at the same time receive the same type of thing from theme.g. I shook hands and exchanged a few words with the manger.n. an act of giving something to someone and receiving something else from theme.g. Would you like my old TV in exchange for this camera?15. likewise : ad.the same; in a similar waye.g. Nanny put up a hat and told the girls to do likewise.16.participate (in): v.to take part in or become involved in an activitye.g. Everyone in the class is expected to participate activity in these discussions.Vocabulary1. regardless of ad.2. alternative n. a.3. process n.4. additional a.5. profit n. net profit6. consumer n.7. specialize v. specialize in specialization专业化8. benefit n. v.9. absolute a.10. economic a. economy n.11.export v.1. opportunity n.2. principle n.3. comparative a.4. legal a.5. brief n.6. incline v. be inclined to7. party n. 8. exchange v.9. likewise ad.10. participate v. in…. take part in11. better off a.12. win-win situation13.make sense make no senseThe process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By4 specializing in the goods it can produce most e f f i c i e n t l y,a c o u n t r y c a n i n c r e a s e production and have the opportunity to make more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices.The benefits of trade can be explained using the ecnomic principles of absolute and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both inpreparing legal briefs and in typing letters.5 If we stopped here, we might be inclined to say that the lawyer should produce both , because the lawyer is better at both.1. The key to understanding trade is to remember why it takes place.is to remember 不定式做表语key to theanswer to the questionsolution to the problem参考译文：理解贸易的关键是牢记贸易发生的原因。

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课文A 国际贸易
每当我们走进商店、餐馆、剧院或者任何别的商业场所进行消费的时候，我们就在进行交易。从根本上说，
国际贸易同我们在国内进行的贸易并无差别。理解贸易的关键是牢记贸易发生的原因。不管是哪里的人，
他们进行贸易的理由是因为他们相信通过贸易可以获益。当我们想想另一种选择，即我们每个人都自给自
足，那么贸易的意义就更容易理解了。
通过进出口可以创造出更加多样化的商品和服务，因为各个国家都可以专注于自己最有优势的产品。一个
国家通过专门生产自己生产效率最高的商品，就能提高产量，就有机会来提高销量，并增加利润。更多的
利润则可转化为员工更高的工资和对工厂及设备更多的投资。进出口也会为消费者提供更多廉价的商品。
我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处。假设有一名律师和一名法律助理，
如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少，那么用经济学术语来说，该律师在准
备案情摘要和打印信件方面都拥有“绝对优势”。如果到此为止，我们就有可能会说这个律师两件事都应该
做，因为他这两方面都更在行。
按照相对优势的原理，该律师应专注于发挥其最强项——打官司，而法律助理则应专注于打印信件。如果
各取所长，他们实际的工作效率会比各自都做这两项工作要高。通过专门从事各自最擅长的事情，然后以
自己的产品去换取所需，双方均可获益。
通过国际贸易，不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品。市场上的消费者越
多，每个国家专营自己优势产品的能力就越强。需要着重强调的是，律师和法律助理都会从专业化分工和
贸易中获益。同样，国际贸易对所有参与国来说都是一个双赢的局面。

P71 Task 2

经买卖双方同意成交下列商品，订立条款如下：
This contract is made by and agreed between the BUYER and SELLER, in accordance with
the terms and conditions stipulated below:

唛头 Marks and Numbers 品名 Description of Goods 数量 Quantity 单价
Unit Price

总值 Total Value
装运期
Shipment Date
P76

Task 4

Model 1: the lawyer, less time, type letters, than the assistant
It takes the lawyer less time to type letters than it
does the assistant.
1. the manager, a whole afternoon, explain the new company
regulations
It took the manager a whole afternoon to explain the new
company regulations.
2. the government, several weeks, calm down the angry workers .
It took the government several weeks to calm down the angry
workers.
3. Jimmie, a whole day, figure out the complex situation .
It took Jimmie a whole day to figure out the complex situation.

Task 5
Model 2:
There are many consumers in the market. The ability of each country to specialize in what it does best
becomes great.
The more consumers there are in the market, the greater the ability of each country to specialize in what
it does best.
1. She works hard. She makes achievement.
The harder she works, the better achievement she makes.
2. There were many fans in the hall. The player felt excited.
The more fans there were in the hall, the more excited the
player felt.
3. The questions are difficult. I’m not likely to be able to answer
them.
The more difficult the questions are, the less likely I am able
to answer them.
Task 5 Translate the following into English using the given words or phrases.
1. 他们的境况比我们的好。(better off)
They’re better off than we are.
2. 为那件事哭泣没有意义。(make sense)
Crying for that matter does not make any sense./Crying for
that matter makes no sense.
3. 据说游泳对身体健康有极大好处。(benefit)
It is said that swimming brings great benefit to our health.
4. 他认为自己的想法是绝对的真理。(absolute)
He believed his idea to be absolute truth.
5. 老师不太相信乔治的借口。(be inclined to)
The teacher wasn’t inclined to believe George’s excuse.
6. 我方何时能收到你方的确认函？(confirmation)
When can we receive your letter of confirmation?
7. 如果你能接受合同中的条款，请在此签名。(terms and conditions)
If you can accept the terms and conditions of the contract,
please sign your name here.
8. 根据你方要求，现寄上衬衫样品。( in accordance with)
In accordance with your request, we are sending you the shirt
samples.