business letter
BUSINESSLETTERS商务信函
三、运用套译的翻译方法
1）称呼语的套译 英文信函中常用的是Dear Sir/Madam, Gentlemen, Ladies 等，此处的Dear 只是一 种表示对收信人的尊称，是一种礼貌的习惯 性表达方法，不等同于汉语中的“亲爱的”， 因此，根据汉语习惯我们可以套译为：尊敬 的阁下/先生（女士/夫人），有时也可以套译 为：敬启者、谨启者、执事先生、尊鉴、台 鉴等。
2）结尾敬语的套译 结尾敬语的表达方式有很多，例如：Yours faithfully， Faithfully yours，Yours truly， Best regard， Sincerely， Best wishes， Yours sincerely， Kind regards等等。它们 可以直接套译为：谨上、敬上、谨启、顺致 敬意等，而不能直接按照字面意思进行翻译。
商业书信有以下一些自身的特点： 1）在格式上具有程式性的特点。商业 信函和普通社交信函一样，有一定的格 式规范要求，内容上英文商务信函由要 受、发信人的地址，写信的日期，称谓 语，正文，结束语和签名等几部分组成， 而且地址的排列规律及其各部分的排放 位置等都有严格的规范要求。在格式上 有缩行式、平头式和混合式。
2）内容上比较简明。鉴于商业信函 的习惯和要求，商务信函力求简洁 明了，一方面直入主题，开门见山， 往往免却通礼寒暄的客套，直接入 题，就事论事；另一方面，要长话 短说，行文简短，切忌长篇大论， 避免罗嗦和重复。
3）语言使用上讲求准确性，且富于格 式化的套语和专业词汇。商业信函对重 要的信息强调完整具体，尤其是涉及到 双方的利益和责任的内容，更要准确； 注意句子语法结构、逻辑结构、谦词甚 至是标点符号的准确性；由于商业信函 是与商业贸易有关的书信，就不可避免 地涉及到很多商业与贸易领域的术语， 包括很多缩略词、套语等。
国际商务函电第一章Unit01 Introduction to Business Letters
Criteria for Business Letters
F. CONCRETENESS Our writing should be vivid, specific and definite.
Unit One Introduction to Business Letters (商务信函概论)
The General Procedures for Business Letter Writing:
e.g. We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
Unit One Introduction to Business Letters (商务信函概论)
Example of the Formats of a Letterhead:
EASTERN TEXTILES IMP. & EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 E-mail: bcxbcx@
Unit One Introduction to Business Letters (商务信函概论)
何 昌 个人邮箱：hechang171@ 教学邮箱： hechangjx@(3816875)
Unit One Introduction to Business Letters (商务信函概论)
外贸信函(英文版)Business Letters
英文商务信函格式1.信端（Heading）信端即信头，一般包括写信人的地址和写信日期。
一些正式信函的信端还包括发信人或单位的电话号码、电报挂号、电传、传真和邮政编码等。
西方国家中有些信端甚至还有单位负责人的姓名、职务和职称等。
信端的目的是使收信人一看便知道书信来自何处，何时发出，便于复信和查阅。
用一般的信纸写信时，信端应写在信纸的右上角，若字数较多，可从信纸中间或偏右的地方写起。
若字数较少，可适当多向右移一些，使整个信端的重心落在右上角。
信端的写法主要有齐头式(block style) 和斜列式(indented style) 两种。
从目前情况来看，前者更为常用。
采用并列式时，每行开头要左对齐；采用斜列式时，每行开头逐次向右移二三个字母的距离。
例如（1）齐头式(block style)16 Fuxing StreetHaidian DistrictBeijingPost Code: 100035People’s Republic of ChinaTel: 63211234Aug. 20, 2004（2）斜列式（Indented Form）16 Fuxing StreetHaidian DistrictBeijingPost Code: 100035People’s Republic of ChinaTel: 63211234Aug. 20, 2004写信端时，先写发信人的地址，地点的名称按由小到大的顺序排列，然后与其它项目和发信日期。
具体次序是：第一行写门牌号和街名；第二行写区名、市（县）名、省（州、邦）名，往国外寄的信，还要写上国家的名称；国家名称的前面加上邮政编码，其后可写上电话号码，最后一行写发信日期。
如果写信人的地址是机关单位的名称，则将其作为第一行。
如果写信人的单位没有门牌号码和街名，则第一行可写上所在班级或专业组的名称；第二行写系、科、室名称；第三行写学校名称；第四行写市（县）、省（州）名称；然后再写邮政编码、国名、电话号码、发信日期等项。
常用商务信函的格式和范例businessletter
常用商务信函的格式和范例businessletter 商务信函是商业交流中常用的一种书信形式，它具有规范的格式和模板范例。
本文将介绍常用商务信函的格式和范例，以帮助读者准确地撰写商务信函。
一、信函格式商务信函通常包括以下几个部分：1. 信头：包括发件人的名称、地址、电话和传真等联系方式。
通常位于信纸的顶部左侧。
2. 日期：写明信函起草的日期。
位于信头的下方左侧。
3. 收件人信息：包括收件人的姓名、公司名称、地址等信息。
位于日期的下方左侧。
4. 称呼：根据收件人的职位和姓名进行称呼，如"尊敬的先生"或"尊敬的女士"。
位于收件人信息的下方。
5. 正文：信函的主要内容部分，要求语句通顺、内容准确。
6. 结尾：表达对收件人的祝福或感谢，并署上发件人的姓名。
7. 签名：发件人在结尾下方签上自己的名字。
8. 附件：如有需附加文件则在信尾注明。
二、商务信函范例1. 邀请函[您的公司名称][您的地址][您的联系方式][日期][收件人姓名][收件人公司名称][收件人地址]尊敬的先生/女士，我司将于[活动日期]在[活动地点]举办一次[活动名称]，特邀请贵公司的代表参加。
此次活动旨在[活动目的]，将有[活动内容]。
我们由衷希望贵公司能够派出专业人士参与活动，并与我们共同探讨[活动主题]。
此次活动也将给与会者提供宝贵的交流和合作机会。
请提前回复您的出席意向，以便我们做好接待准备。
您可以通过电子邮件或电话与我联系。
感谢您的慷慨支持，期待您的莅临。
此致，[您的名字]2. 感谢信[您的公司名称][您的地址][您的联系方式][日期][收件人姓名][收件人公司名称][收件人地址]尊敬的先生/女士，非常感谢贵公司在[合作事项]方面给予的大力支持和帮助。
我们非常欣赏您对我们的信任，并对贵公司的专业性和合作精神深表赞赏。
在与贵公司合作期间，我们深刻体验到了贵公司的诚信与专业素质，这为我们的合作打下了坚实的基础。
商务英语函电Unit 1 Business Letter-writing
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
书信基本要求及格式business letter writing
Letter writing尽管当今的科技发展已经将我们带进了数字时代，我们的日常生活也越来越离不开电话和互联网等先进的通讯方式，但是我们仍旧经常需要用书信来传达信息、表达情感。
在现代商务领域里，书信同样也是一种不可取代的沟通方式。
比如，当一家公司向另一家公司订购某种商品时，习惯的做法是在正式成交之前用书面的形式加以确认。
另外，在许多情况下，如果你只用口头形式来传达信息就会显得很不正式，也很没有礼貌。
比如，当你想要邀请某人在一个非常重要的场合做演讲时，口头的通知或邀请都会显得你没有诚意。
这时人们往往会想到用书信的形式来邀请对方，这样做就得体多了。
由此可见人类在沟通情感以及进行生意往来时，都是需要书信作桥梁的。
一封信是由信头、日期、编号、收信人情况、称呼、正文、主题、结束语、写信人签名、姓名和职位等几个主要部分构成的。
---请同时参看Unit 2b Arranging a company visit1. Writer’s address or company letterhead: at the top or in the top right-hand corner. The writer’s n ame is not at the top of the letter. 信头: 在信的顶端或右上角，写信人的姓名不留在信头部分。
一封信的信头包括写信人所在公司的名称、地址、邮政编码以及联系方式等。
如果一封信是以个人名义写的，那么写信人可以省略公司名称这一项，只要写上他的住址和联系方式就可以了。
2．Date：on the right. Various forms of the date are possible.日期: 在信纸的右端。
日期的写法可以采取多种形式。
实际上，在很多正式信件中日期的位置是很灵活的。
它既可以出现在写信人地址的下面（信的右端）；也可以出现在收信人地址的上面（信的左端）；还可以出现在收信人地址的下面（信的左端）。
商务信函的翻译Translation of Business Letters
Letters of Orders(订货函) Letters of Payment(付款函) Call Letters(催款函) Letters of Packing & Transportation(装运 函) Letters of Insurance(保险函) Letters of Compensation Claims(索赔函) Letters of Claim Settlement(理赔函)
Practical Business English Translation
Chapter IV Translation of Business Letters
1. Ingredients of Business Letters
1.1 Ingredients 1. 信头 (letterhead/ heading): 写信人的地址和写信日期 2. 信内地址 (inside address): 收信人的名称和地址 3. 称呼 (salutation) 4. 事由 (subject or caption) 5. 开头语 (opening sentence or sentences)
2. Categories and Functions of BL
2.1 Categories of Business Letters Letters of Establishing Business Relations(资信调查函、建立交易函) Letters of Promotion(促销函) Letters of Inquiries and Replies(询盘函) Letters of Making Offers(报盘函/报价函) Letters of Counter-offers/Countersuggestions(还盘函)
航运英语商务信函写作
Unit Five Business Letter WritingText A How to Write a Business LetterNeed to write a polished, professional letter? Most business letters follow an established, easy-to-learn format that you can adapt to any type of content. A business letter should always contain the date, information about the sender and recipient, and a few body paragraphs. Generally,there are four parts in any business letter writing---beginning theletter,composing the body,closing the letter,and finalizing the letter.Follow these steps and modify as necessary to fit your company's standards.Part 1 Beginning the LetterKnow the format.Whatever the content of your letter,there are a few business standards to follow regarding the way it looks.Business letters should be typed and composed in a common font such as Arial or Times New Roman.Employ block paragraphing,i.e.,to starta new paragraph,hit “return”twice and don't use an indent.If you're printing the letter to send,consider printing the letter on company letterhead.This lends it a more professional air and provides your company's logo and contact information.An emailed business letter should also be composed in a common font.Don't usescript or colors other than black and white in a business email.Include information about your company.List your company name and thecompany address,with each part of the address written on a different line.If you'reself-employed or an independent contractor,add your name either in place of thecompany name or above it.If your company has pre-designed letterhead,you can use this instead of typing out your company's name and address.If you're typing out the address,it should appear either right or left justified at the topof the page,depending on you and your company'spreference.Include the date.Writing out the full date is the most professional choice.Forexample,writeeither"April 1,2012”or“1 April 2012.”This should appear left justified a few lines below the sender's address.Add the recipient's information.Write out the recipient's full name,title (ifapplicable),company name, and address in that order,with each piece of information onaseparateline.If necessary,include a reference number.The recipient's information should be left justified a few lines below the date.Choose a salutation.The salutation is an important indicator of respect,and whichone you use will depend on whether you know the person to whom you're writing,howwell you know them and the level of formality in your relationship.Consider the following options:Employ “To Whom It May Concern”only if you don't know whom,specifically,you're addressing. If you do not know the recipient well,“Dear Sir/Madam”is a safe choice.You may also use the recipient's title and last name,e.g.“Dear Dr.Smith”.If you know the recipient well and enjoy an informal relationship with him or her,youmay consider a first-name address,e.g.“Dear Susan”.If you are unsure of the recipient's gender,simply type the whole name,e.g."DearKris Smith”. Don't forget a comma after a salutation or a colon after“To Whom It May Concern”.Part 2 Composing the BodyStrike the right tone.Time is money,as the saying goes,and most business peoplehate to waste time.The tone of your letter,therefore,should be brief and professional.Make your letter a quickread by diving straight into the matter and keeping yourcomments brief in the first paragraph.For instance,you can always start with “I am writing you regarding...”and go from there.Don't concern yourself with flowery transitions,big words,or lengthy,meandering sentences,your intent should be to communicate what needs to be said as quickly andcleanly as possible.To tighten your copy,avoid passive verbs and try not to editorialize.Write clearly and concisely.Let your reader know exactly what you are trying to say.Your reader will only respond quickly if your meaning is crystal clear.In particular,ifthere is some result or action you want taken because of your letter,state what it is.Explain your position in as few words as possible.Be conversational when appropriate.Letters are written by people to people.Avoid from letters if possible---you cannot build a relationship with canned impersonal letters.However,stay away from colloquial language or slang such as “you know,”“I mean”or“wanna”.Keep the tone businesslike,but be friendly and helpful.If you know the recipient well,it's fine to include a friendly linesending good wishes.Use your judgment when determining how much personality to reveal.Something adding a little humor is actually helpful in a business setting,but err on the side of caution before making a joke. Most likely the purpose of your letter is to persuade your reader to do something：change their mind,correct a problem,send money or take action.Makeyour case.Be courteous.Even if you are writing with a complaint or concern,you can be courteous.Consider the recipient's position and offer to do whatever you can,within reason,to be accommodating and helpful.Wrap it up.In the last paragraph,summarize your points and clearly outline eitheryour planned course of action or what you expect from the recipient.Note that the recipientmay contact you with questions or concerns,and say thank you for his or her attention tothe letter/matter at hand. Part 3 Closing the LetterChoose a closing.The closing,like the salutation,is an indicator of respect and formality.“Yours sincerely”or “Sincerely”is generally a safe bet; also consider "Cordially,""Respectfully,"“Regards”and “Yours Truly,"Slightly less formal but still professional closings include “All the best,"“Best wishes,""Warm regards,”and “Thank you,"Use a comma after your closing.Sign the letter.Leave about four lines empty for your signature.Sign the letter after you've printed it,or,if you're sending it via email,scan an imageof your signature and affix it to this part of the letter.Blue or black ink is preferred.Include your typed name and contact information.Beneath your signature,typeyour name,phone number,email address and any other applicable means of contact.Give each piece of information its own line.If necessary,include“Enclosures.”If you've enclosed additional documents for therecipients review,note this a few lines beneath your contact info by noting the number andtype of documents,e.g."Enclosures(2):resume,brochure.”Part 4 Finalizing the LetterEdit the letter.Presentation is a key element of being professional.Make sure that the recipient will easily be able to see you as capable and in charge by editing your letter for errors.Run spell check on your word processor,but also give the letter a thorough read before you send it.Ask yourself whether the letter is clear and concise.Are any paragraphs more than 3-4sentences long?If so,determine whether you can eliminate unnecessary statements.If the letter is extremely important,you might want to have a friend or colleague lookit over.Sometimes a second pair of eyes can help you catch errors or awkward wording you may not have noticed.Post the letter.Send the email or,if you're sending the letter via post,use a businessenvelope.(If available,use one with the company logo printed on it.)Neatly print your return address and the recipient's address.Fold the letter into third parts,such that therecipient will first unfold the top flap,then the bottom flap.Make sure you affix sufficient postage,and send it off.If you think your handwriting is messy and doesn't match your professional persona,type the addresses in your word processor and then run the envelope through your printer.。
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Conciseness
• Wordy: We wish to acknowledge receipt of your letter… • Concise: We appreciate your letter… letter • Wordy: Enclosed herewith please find two copies of… • Concise: We enclose two copies of…
• E.g. As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. • Problem: “bimonthly” has two meanings: twice a month or once two months
more
Compare: • We have drawn on you as usual under your L/C. • We have drawn on you our sight draft No. 845 for the Invoice amount, US$560.00, under your L/C No.246 of the China Bank.
Consideration
We-attitude • We allow 2 percent discount for cash payment. • We won’t be able to send you the brochure this month. You-attitude • You earn 2 percent discount when you pay cash. • We will send you the brochure next month.
rewrite
Rewrite ambiguous sentence
• We have two direct sailings every month from Hong Kong to San Francisco. • We have a direct sailing from Hong Kong to San Francisco every two months.
Concreteness
Compare: • ST858L 5-Band Stereo Radio Cassette Recorder is of full functions. • ST858L 5-Band Stereo Radio Cassette Recorder can deliver superb FM/MW/LW/SW1/SW2 Stereo band reception. Full auto-stop and automatic quick program search.
Envelope addressing 2
stamp
Recipient’s name & address
sender’s name & address
registered
Hale Waihona Puke Styles of Business Letters
1. The Block Letter Style 2. The Indented Letter Style 3. The Modified Indented Letter Style 1. Full Block Form 2. Modified Block Form 3. Indented Form
Concise: avoid padded expressions
• It should be noted that this is the best we can do. • • For your information we enclose a catalogue. • • Please be advised that we have received your invoice. •
more
Compare the following sentences:
• We feel sure that you will be entirely satisfied. • Perhaps next time we can send you what you require. • We do not believe you will have any cause for dissatisfaction. • We regret our inability to serve you this time.
International Business Correspondence
Nancy Tu
Layout of Business Letters
2. 3. 4. 6. 8. 9. 10. 11. 12. 13. 1. Letterhead Inside address Attention line Reference number 5. Salutation 7. Subject line Body (introduction, body, ending) Complimentary closure Signature ( “Per Pro.” Signature) Enclosures Carbon copy Postscript 14. “to be continued” Date
Second page format
-2(Receiver’s (Receiver s company) (date) L.A. Brizier&Co. 3 March, 2007
Envelope Addressing 1
Sender’s name & address
stamp
By air Recipient’s name & address registered/ confidential
Correctness
• It is the lowest price available to you. • It is the lowest price that we can offer you now. • We are well-established exporters of all kinds of goods made in Sweden. • We are well-established exporters of sundry goods (杂货), such as Toys, Buttons and Stationery.
Courtesy: avoid irritating, offensive, belittling
(polite) (courteous)
• We have received with • You will be particularly many thanks your letter interested in a special of Oct 7, and we take offer on page 5 of the the pleasure of sending latest catalogue you our latest catalogue. enclosed, which you We wish to draw your requested in your attention to a special letter of Oct. 7 offer which we have made in it.
Principles of Business Writing
1. 2. 3. 4. 5. 6. 7. Clearness/ Clarity Conciseness Courtesy Correctness Concreteness Completeness Consideration
Clearness