新编商务英语综合教程第二版Unit 1.ppt
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新编英语教程2 unit1 课件 ppt
Dialogue I
VOA
Unit 1
A Time of Change
T
Now listen to a VOA report about History of Summer Olympics. Try to fill in the following blanks.
1. Greece held these Olympic games every four years for the next ___________ one thousand years. The ______________ banned them in the ancient Romans fourth century. 2. The first modern Olympics were held in Athens in ____. Athletes 1896 from ___ countries competed in ___sports. 8 10 1913 3. Baron de Coubertin designed the symbol of five rings in _____. 4. The Olympic saying is ___________________. ”. “Swifter, Higher, Stronger
Language Structure
Unit 1
Practice 2 : Asking for information
A: I saw a car accident yesterday. B: (What were you doing at the time?) A: I was queueing for the cinema. B: (And what did you do when you saw the accident?) A: I rushed forward to see if I could help.
综合商务英语第2册 Unit 1 课件
She dared not stay in the dark. You needn’t go with them.
British English at the weekend at home The doctor felt of my pulse. The play opens on Thursday. I’ll write to him.
from its neighbours worth billions of euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say. To add insult to injury, Britain profits from teaching English to foreigners.
The government are announcing an important decision.
The team is excited.
The government is announcing an important decision.
British English
American English She didn’t dare to stay in the dark. You don’t need to go with them.
v. perceive articulate condescend vibrate elasticate exaggerate encroach synthesize accommodate globalize a. perceptive articulate condescending vibrant elastic exaggerative encroaching synthetic accommodating global
体验商务英语综合教程1第二版unit.ppt
Finance/Accounts
They have forgot to send a price list with this catalogue.
The photocopier has broken down again.
We’ve ordered 100 disks. There are only 50 here.
work problems money problems
communication problems
math problems
family/relationship problems
health problems
everyday problems political problems
environmental problems
Speaking
Have you had communication problems at work? What happened?
What was the last problem you had? How did you solve
It?
Business English
What is the most serious problem you have had to solve
in your life?
Describe a minor problem and how
you solved it.
How do you solve your communication problems?
Listen to five telephone calls. Identify the product and the problem.
人民大2023综合商务英语(第1册)(第二版)教学课件综合商务英语B1 U1
Questions on Text A
(3) The profits that a firm earns are dependent on three conditions. What are they? --First, there needs to be a demand for the service that a firm offers. Second, a firm need to attract customers, meaning that they choose a firm instead of their competitors. Third, to earn high profits, a firm need to keep their expenses low.
Questions on Text A
(5) Sequence five factors of production in Text A from the most important one to the least important one, and give reasons for your choice. The most important one is human resources. Human resources are the people who are able to perform work for a business. They may contribute to production by using their physical abilities. The second is natural resources, and it is commonly used by businesses to produce products or services is land.
新编英语教程2 unit1 课件
Unit 1
Dialogue A Time of Change I
Questions
Browse through the text, try to answer following questions.
1. How does Grandpa feel after watching the Olympic Games on TV? Why?
4. I was wondering if I might ask you a small favour.
Unit 1
Language Practice 1 : Seeking Clarification Structure
A: (why are your eyes red? // I wonder why your eyes are red. / Your eyes are red, what’s happened? / What’s the matter with your? Your eyes are red.//)
2. The first modern Olympics were held in Athens in _1_8_9_6. Athletes from __8_ countries competed in _1_0_sports.
3. Baron de Coubertin designed the symbol of five rings in _1_9_1_3_. 4. The Olympic saying is _“S__w_i_ft_e_r,_H__ig_h_e_r_,_S_t_ro_n_.ger ”.
1. I have been peeling and cutting onions. (finished action)
新编实用英语综合教程二Unit-1-Invitation-EtiquettePPT演示课件
Robert: OK. Thank you for inviting me.
5
Back
Unit | One
3) Inviting friends to a movie Paul: What’re you doing on Saturday night?
Molly: I’m not sure. Why? Paul: Well, I was thinking of asking you to go to a movie with me this weekend.
Unit | One
Invitation Etiquette
1
Unit | One
Unit Goals:
What You Should Learn to Do
1. Make an oral invitation to: invite people to join daily activities invite people to formal occasions
Putting Language to Use
Speak and Complete
Speak and Translate
Speak and Communicate
4
Unit | One
SECTION I Talking Face to Face
Imitating Mini-talks
Speak and Recite
William: Tomorrow evening? Nothing special. Sally: I’m inviting a few friends to my daughter’s birthday party. How would you like to join us?
新编商务英语系列教材ppt课件
9
新编商务英语口译
• 教材体例以口译学习过程
为中心，兼顾口译技能技 巧和各种交际话题。
• 本教材不以专题为主线，
也不仅仅以技巧为主线， 而是以口译技能形成的过 程为线索。
• 本教材专为高职高专英语
专业或与英语相关的专业 的学生量身定做，因此在 文本材料的选择上将尽量 符合该类学生的特点。
10
新编商务英语实训教程(已出版) （新配电子教案）
由5个部分组成：内容第一部分为准备性练习，是基础听 力技巧训练，第二部分为短小对话，围绕单元主题展开， 第三部分是较长篇幅的理解性材料，有助于扩大学生的知 识面。第四部分是补充材料，为适应不同层次学生的学习 要求而设计。最后是幽默故பைடு நூலகம்，旨在活跃教学气氛，增强 趣味性。
• 本书另配教师用书及音带。
5
新编商务英语口语（1～4册）
生活和商务活动展开，涉及经济、贸易、工农业、教育、旅游、投资、 金融、劳务、地产等领域中的考察、谈判、签约、网上交易、电子商 务等等。每个单元都有一个中心话题和与话题相关的课堂练习活动， 旨在促使学生将口语学习不仅仅停留在传统的机械背诵和模仿上，而 是通过大量的任务型课堂活动来强化英语语言的运用能力，使英语真 正成为表达学生个人情感和思想的“交际工具”。
• 本教材采用英语语言和商务知识有机结合的编写方式，使学
生既能提高英语阅读理解能力，又能系统地掌握商务英语的 基本词汇及其表达方式，全面地获得有关商务的基本知识。
4
新编商务英语听力（1～4册）
• 旨在通过由浅入深、由易至难渐进式的听力技能训练，逐
步提高学生的听力水平。
• 全书共分15个单元以及期中、期末两套测试题，每个单元
11
新编商务英语基础教程（学生+教师用 书）
新编商务英语口译
• 教材体例以口译学习过程
为中心，兼顾口译技能技 巧和各种交际话题。
• 本教材不以专题为主线，
也不仅仅以技巧为主线， 而是以口译技能形成的过 程为线索。
• 本教材专为高职高专英语
专业或与英语相关的专业 的学生量身定做，因此在 文本材料的选择上将尽量 符合该类学生的特点。
10
新编商务英语实训教程(已出版) （新配电子教案）
由5个部分组成：内容第一部分为准备性练习，是基础听 力技巧训练，第二部分为短小对话，围绕单元主题展开， 第三部分是较长篇幅的理解性材料，有助于扩大学生的知 识面。第四部分是补充材料，为适应不同层次学生的学习 要求而设计。最后是幽默故பைடு நூலகம்，旨在活跃教学气氛，增强 趣味性。
• 本书另配教师用书及音带。
5
新编商务英语口语（1～4册）
生活和商务活动展开，涉及经济、贸易、工农业、教育、旅游、投资、 金融、劳务、地产等领域中的考察、谈判、签约、网上交易、电子商 务等等。每个单元都有一个中心话题和与话题相关的课堂练习活动， 旨在促使学生将口语学习不仅仅停留在传统的机械背诵和模仿上，而 是通过大量的任务型课堂活动来强化英语语言的运用能力，使英语真 正成为表达学生个人情感和思想的“交际工具”。
• 本教材采用英语语言和商务知识有机结合的编写方式，使学
生既能提高英语阅读理解能力，又能系统地掌握商务英语的 基本词汇及其表达方式，全面地获得有关商务的基本知识。
4
新编商务英语听力（1～4册）
• 旨在通过由浅入深、由易至难渐进式的听力技能训练，逐
步提高学生的听力水平。
• 全书共分15个单元以及期中、期末两套测试题，每个单元
11
新编商务英语基础教程（学生+教师用 书）
综合商务英语二册Unit 1First Day at Work
experience or simply your availabtilhitayt landed you the job ——
you still have an obligatotiobne prepared to do your job for the
company that hired you. You may not accomplmishuch on your
The major structures of the affirmative imperative sentences
1. Begin with verbs in their basic forms e.g. Take that book with you. Aim to arrive at work ten to fifteen cus
Imperative Sentences
What are the common features of the following sentences?
• Make sure you find out the limits of your authority. • Aim to arrive at work ten to fifteen minutes early. • Take only the time allotted for work breaks. • Keep your head up. • Be ready to smile whenever it's appropriate.
3. What’s the function of pen and paper on the first day at work?
4. What’s the specific suggestion about lunch on the first day at work?
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➢ lure: to trick people into a particular place or to trick them into doing something that they should not do 引诱
➢ prospect: someone who is likely to be a future customer / client 潜在客户
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.
a. What advertising is.
b. What advertising strategy is..
c. The aim of advertising strategies.
√d. Successful advertising strategies.
2. What is advertising according to the passage?
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
B. the company is not the market leader and its brand is inferior to a leader’s
C. the company is the market leader and its brand usage is high
√D. the company is the market leader but its brand usage is low
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
Persuasive advertising aims to create liking, preferences, conviction and purchase of products or services.
D. to develop a powerful advertising strategy
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
3. Communicative Skills（交际技能） — Expressions: Stressing and decisions-making — Reading: Newspaper articles
4. 专项用法（Special Use）: Troublesome verbs and nouns
Stock Exchange
— Key Words: I. inclination, govern, tag, advent,
commodity, popularity, association, blossom, abolition,
tariff, accelerate, high-volume, disseminate, speculation,
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Teaching Aim
1. Cognitive Information（认知信息）: History of the
Exchange
2. Language Focus（内容重点）
√C. Reminder advertisement.
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
or discuss to decide whether it is true 主张，观点
Passage I
Advertising is a main process which makes goods or services popular. We can also say that advertising is a technique of influencing the minds. Different media can be used for advertising purpose, for example, radio, TV, newspapers, magazines, agents, gift scheme, posters, and cinema slides, etc. But the basic idea behind all these media is how to promote goods or services. And a proper strategy is needed for positive results.
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then choose the only one right answer to the questions below. You can take notes while listening. 1. What is the passage mainly about?
Lead-in
Listening Comprehension Tasks Exercise I Exercise II Exercise III Exercise IV
Spot Dictation
Difficult Words and Expressions
➢ slide: a small piece of photographic film which you project onto a screen so that you can see the picture 幻灯片
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
advertisements广告文字撰写人 ➢ graphic: a drawing or a picture that is composed by using
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
Expenditures on advertisement are considered as profitable investment. Organizations handle advertisement in a number of ways. In small companies advertisement is handled by someห้องสมุดไป่ตู้ne in the marketing department or sales department who works with an advertising agency, but a large company will often set up its own advertising department whose manager reports to vice president of marketing. The advertising job is to propose a budget, develop a powerful advertising strategy, and approve ads and campaigns. Advertising strategy can be classified according to whether its aim is to inform, persuade, remind or reinforce.
➢ prospect: someone who is likely to be a future customer / client 潜在客户
➢ outrageous: unacceptable or shocking 令人无法接受的； 令人震惊的
➢ emission: the release of something such as gas or radiation into the atmosphere 排放
➢ conventional: (a method or product) usually used or in use for a long time 传统的（方法或产品等）
A. It is a process to sell goods or services.
√B. It is a technique of promoting goods or services.
C. It is a technique of using media. D. It is a strategy to get positive results.
a. What advertising is.
b. What advertising strategy is..
c. The aim of advertising strategies.
√d. Successful advertising strategies.
2. What is advertising according to the passage?
Reminder advertisement strategy aims to stimulate repeated purchase of products or services.
Any advertising strategy is emerged from the analysis of market situation. If a product class is mature and the company is the market leader but the brand usage is low, there should be a proper strategy to stimulate more usage.
B. the company is not the market leader and its brand is inferior to a leader’s
C. the company is the market leader and its brand usage is high
√D. the company is the market leader but its brand usage is low
Informative advertising aims to create awareness and knowledge of new products or services, or new features of advertised products or services.
Persuasive advertising aims to create liking, preferences, conviction and purchase of products or services.
D. to develop a powerful advertising strategy
4. Which advertisement aim is to stimulate repeated purchase?
A. Informative advertisement. B. Persuasive advertisement.
3. Communicative Skills（交际技能） — Expressions: Stressing and decisions-making — Reading: Newspaper articles
4. 专项用法（Special Use）: Troublesome verbs and nouns
Stock Exchange
— Key Words: I. inclination, govern, tag, advent,
commodity, popularity, association, blossom, abolition,
tariff, accelerate, high-volume, disseminate, speculation,
1 Teaching Aim 2 Lead-in 3 Reading I 4 Reading II 5 Extended Activities
Teaching Aim
1. Cognitive Information（认知信息）: History of the
Exchange
2. Language Focus（内容重点）
√C. Reminder advertisement.
D. Reinforcement advertisement.
5. A company should use a strategy to stimulate more usage of its products or services if
A. the company is not the market leader but its brand is superior to a leader’s
simple lines and sometimes strong colors 图形 ➢ proposition: a statement or an idea that people can consider
or discuss to decide whether it is true 主张，观点
Passage I
Advertising is a main process which makes goods or services popular. We can also say that advertising is a technique of influencing the minds. Different media can be used for advertising purpose, for example, radio, TV, newspapers, magazines, agents, gift scheme, posters, and cinema slides, etc. But the basic idea behind all these media is how to promote goods or services. And a proper strategy is needed for positive results.
II. Listen to Passage Ⅰ for the second time with your focus on the questions you have raised (if there are any) and then choose the only one right answer to the questions below. You can take notes while listening. 1. What is the passage mainly about?
Lead-in
Listening Comprehension Tasks Exercise I Exercise II Exercise III Exercise IV
Spot Dictation
Difficult Words and Expressions
➢ slide: a small piece of photographic film which you project onto a screen so that you can see the picture 幻灯片
➢ conviction: a strong belief or opinion坚定的信念 ➢ constitute: to form or compose 组成，构成 ➢ copywriter: a person whose job is to write the texts for
advertisements广告文字撰写人 ➢ graphic: a drawing or a picture that is composed by using
with, log on to; II.. in pursuit of, boast of, on the floor of,
take sth in stride.
— Useful Structures: over… years, … put … spin on at the expense of no wonder
Expenditures on advertisement are considered as profitable investment. Organizations handle advertisement in a number of ways. In small companies advertisement is handled by someห้องสมุดไป่ตู้ne in the marketing department or sales department who works with an advertising agency, but a large company will often set up its own advertising department whose manager reports to vice president of marketing. The advertising job is to propose a budget, develop a powerful advertising strategy, and approve ads and campaigns. Advertising strategy can be classified according to whether its aim is to inform, persuade, remind or reinforce.