商务英语阅读第一单元测试题
BEC中级阅读测试1ReadingTest1
BEC中级阅读测试一Reading T est 1PART ONEQuestions 1-7●Look at the statements below and the economic news reports on the oppositepage.●Which news report (A, B, C or D) does each statement 1-7 refer to?●For each sentence 1-7, mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of the letters more than once.1This company’s executives have been selling shares successively.2Promotion plan has been used to keep customers’ loyalty.3This company is expanding its research spending.4The executive of this company entered a sale contract for cash.5This company is in the mid-stage of new drug test.6Selling some of the company’s shares will not undermine the ownership.7One of the executives of this company will leave for no reason.PART TWOQuestions 8-12●Read the article below about changes in working hours.●Choose the best sentence from the opposite page to fill in each of the gaps.●For each gap (8-12), mark one letter (A-G) on your Answer Sheet.●Do not use any letter more than once.●There is an example at the beginning, (0).BRANDS AND COMPETITIVE ADVANTAGE(0)_____D____. The brand culture concept helps us see why this is so. Brand cultures are “sticky.”(8)__________. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted understandings. There are two reasons for this durability.Psychological research demonstrated that brand cultures are durable because people are cognitive misers. Because we are so overloaded with information – far more information than we can reasonably digest even if we wanted to –we rely upon a variety of heuristics to simplify the world. (9)__________. Brand cultures work as one such heuristic. Once we determine that the conventional wisdom of a brand culture “works” for us (e.g. a detergent whose conventional brand story is that it performs great in all temperatures seems to do so), we are not interested in seeking out new information that would contradict this assumption. The heuristic provided by the brand works well, so we go on using it.(10)__________. Brand cultures are shared by many people and expressed in a variety of contexts (talk, product experiences, ads, and so on). Brand cultures are maintained as the brand’s stories, images, and associations pulse through these networks. Hence, it is quite difficult for an individual to opt out of the conventional wisdom of a brand culture and assign the brand alternative meanings. (11)__________. Because of this network effect, brand meanings maintain a tenacious hold until a critical mass of customers and influencers join together to transform conventions.(12)__________. A strong brand culture gives the firm considerable leverage in configuring channel policies and provided leverage in negotiating with retailers.Example:A From an economic point of view, brands serve as containers of reputation.B We seek ways to minimize the amount of thinking and searching that we must do to make good decisions.C Just as brand cultures are formed collectively, to decommission a brand is also a collective decision.D Branding is a potent means to establish competitive advantage.E Sociological research demonstrates another reason why brand cultures are durable.F Powerful brand cultures provide competitive advantage not only with respect to consumers but also in negotiations with channel partners.G Once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture.PART THREEQuestions 13-18•Read the article below and the questions on the opposite page.•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.CITIGROUP WON’T BE GETTING A NEW CORPORATE JET AFTER ALLUnder pressure from President Barack Obama, one of the nation’s largest banks reversed course, announcing that it will not take delivery of the jet it had planned to purchase before the credit crisis unfolded. The canceled deal came as many politicians voiced concern about how banks are spending government bailout money.The White House reached out to Citigroup on Monday to reiterate Obama’s position that such jets are not “the best use of money at this point,” calling them “outrageous”spending for a company getting taxpayer dollars, said a White House official who spoke on condition of anonymity because the official was describing private conversations.In a statement late Monday, Citigroup Inc. said it paid a deposit in 2005 to acquire the jet. The New Y ork-based bank said it did not plan to use government money for the purchase, and it noted that any cancellation of the deal would probably lead to multimillion-dollar penalties.With the cancellation of the jet deal, a deposit on the plane will be lost, but is recoverable once the jet is sold, according to a person familiar with the situation. Citi was in the process of purchasing a Dassault Falcon 7X for $50 million, the person said.Citi is planning to cut the number of corporate jets in its existing fleet from five to two, said the person, who also spoke on condition of anonymity because the details have not been made public.Corporate jets have become controversial during the credit crisis as critics of large companies question the cost of owning and operating the aircraft, especially for businesses receiving government help.In November, executives of automakers Ford Motor Co., General Motors Corp. and Chrysler LLC were sharply criticized for flying on corporate jets to Washington to ask Congress for federal bailout money.Amid the credit woes, Citi has been working to streamline its operations and shed assets to regain profitability. The bank has posted five consecutive quarterly losses, including a fourth-quarter loss of $8.29 billion. Earlier this month, Citi reached a deal to sell a majority stake in its Smith Barney brokerage unit to Morgan Stanley. Citi has also announced plans to split its operations into two units, separating its traditional banking businesses from its riskier operations.Citi may have to wait a while to recover its deposit on the canceled jet deal, as the market for corporate aircraft has softened with the economy.13 From the first paragraph, we can infer thatA Citigroup may continue its purchase of the plane despite the credit crisis.B Many statesmen are criticizing large companies' irrational use of governmental funds.C US president bolsters Citigroup's purchase of the jet.D Citigroup continues its effort to buy the jet despite the criticism from the public.14 An insider had it that the deposit the group paid in 2005 is recoverable onceA the president gives his consent to the purchase.B Citigroup or some other company buys the jet.C Citigroup resumes its efforts to buy the plane.D the plane maker decides not to sell the plane to Citigroup.15 In the following statements, which one is NOT Citigroup's endeavor to regain profitability?A Citi has cut down on the number of corporate jets.B Citi has divested some assets to other establishments.C Citi has split is operations into two units, separating traditional banking from riskier operations.D Citi is trying its utmost to streamline its corporate operations.16 In Paragr aph 2, the word “anonymity” meansA the feeling that you get when someone makes you fairly impatient.B the statement made to the public or the press.C a person who speaks as the representative for a particular company.D the state of not letting people know who you are or what your name is.17 It is safe to assume thatA it will not take long for the jet to find a buyer.B the global economic climate may not change for the better for the time being.C if Citi does not use the bailout money, the public will not show their concern for the group’s purchase of the plane.D many corporate leaders will fly to Washington to ask Congress for money.18 Which of the following is TRUE according to the article?A Barack Obama has ch anged his attitude towards Citi’s purchase of the plane.B Bailout money is the money that large companies can appropriate for its own use.C Despite the economic crisis, Citi still planned to buy a new corporate jet.D Citi bank has been running at a loss for five quarters on end.PART FOURQuestions 19-33•Read the article below about a work permit.•Choose the best word to fill each gap, from A, B, C or D on the opposite page. •For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet. •There is an example at the beginning, (0).A foreigner needs a work (0)_____A_____ to work here.In order to work here the foreigner needs a work permit, which must be applied for by his (19)__________employer. The problem here is that the Department of Employment has the right to (20)__________ or refuse these permits, and there is little that can be (21)__________ about it; it would be extremely unwise(22)__________ a foreign visitor to work without a permit, since anyone doing so is(23)__________ to immediate deportation. There are some (24)__________ to this rule, most notably people from the Common Market countries, who are (25)__________to work without permits and who are often given (26)__________ residence permits of up to five years. Some (27)__________ people, such as doctors, foreign journalists, authors and others, can work without permits.The problem with the Act is not just that some of its rules are unfair but (28)__________ it is administered, and the people who administer it.An immigration official has the (29)__________ to stop a visitor (30)__________ these shores coming into the country. If this happens the visitor has the(31)__________ to appeal to the Immigration Appeal Tribunal. While the(32)__________ are being considered, the visitor has no choice but (33)__________ wait sometimes for quite a long time.19 A prospective B prevalent C provocative D perpetual20 A allow B admit C present D grant21 A made B done C explained D talked22 A for B to C as D in23 A apt B likely C liable D inclined24 A exemptions B exceptions C excerptions D expositions25 A prescribed B qualified C entitled D certified26 A eternal B transient C temporary D permanent27 A more B fewer C others D other28 A the way B that C the time D what29 A power B control C right D force30 A out of B to C from D off31 A honor B force C right D authority32 A visitors B officials C countries D appeals33 A to B / C in D forPART FIVEQuestions 34-45•Read the text below about a secretary’s essential qualities.•In most of the lines (34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.•If a line is correct, write CORRECT on your Answer Sheet.•If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer sheet.•The exercise begins with two examples, (0) and (00).Essential Qualities for a Secretary0 A boss usually prefers to find out the following qualities in his or her secretary.00 First, a secretary should dress appropriately. He or she should present a proper34 image, but avoid wearing in attire to provoke attention. Second, a good memory35 is extreme necessary to make a good secretary, since he or she should constantly36 learn from new things and memorize important data, often working against dead-37 lines. Third, a secretary should have a high standard level of writing and the38 ability to use the office equipment properly. He or she should not only be capable39 of handling with routine correspondence for his or her boss, but also do reports40 and summaries and take minutes of meetings held. At the same time, he or she41 should be able to use modern office equipment. Fourth, he or she should not have42 a deep psychological insight. It involves understanding his or her colleagues, the43 boss’moods and being able make a predictions about the behavior of the people44 around him under certain circumstances. It is really too helpful in smoothing45 people’s feelings and in making their decisions. And an initiative is also important.KEYReading Test 1Part I1 C2 B3 D4 A5 D6 A7 BPart 28 G 9 B 10 E 11 C 12 FPart 313 B 14 B 15 C 16 D 17 B 18 DPart 419 A 20 D 21 B 22 A 23 C24 B 25 C 26 C 27 D 28 A29 A 30 D 31 C 32 D 33 APart 534 IN 35 EXTREME 36 FROM 37 LEVEL 38 CORRECT 39 WITH 40 CORRECT 41 NOT 42 CORRECT 43 A 44 TOO 45 AN。
商务英语阅读-unit-1-What's-the-business-for
1937年麦当劳兄弟（理查.麦当劳 Richard McDonald， 莫里森.麦当劳 Maurice McDonald）在洛杉机东部开始 经营当时美国极其流行的汽车餐厅。
Kroc其实是一个推销员。当他高二辍学后，便开设了一家音乐 社，将他在钢琴上的才华诸于商业。第一次世界大战爆发后， 他渴望到外国去，所以虚报了年龄，成为红十字救护车驾驶员。 战后，他将弹琴与销售二种技巧合而为一。25岁后以及接下来 的25年中，克罗克一直从事推销工作。克罗克1954年7月第一 次与麦当劳兄弟见面，便决定加入其中。
Activity 8 (p.7)
Paragraph 1
c
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Second reading---Read the text with these questions
1. What did “business” mean traditionally?
1.f 2. g 3. a 4. f 5. f 6. e 7. h 8. h 9. c
Activity 1 buying
market
goods
selling
business
company
product
fair
businessman
Have you ever heard of them?
1
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Bill Gates Henry Ford
1955
1863-1947
Microsoft Corporation
•1992 - What You Want is What You Get
•1988- Good Time, Great Taste, That's Why This is My Place
初级商务英语阅读理解试题
初级商务英语阅读理解试题初级商务英语阅读理解试题(1)A friend of mine was fond of drawing horse. He drew the horses verywell,but he always began the tail. Now it is the Western rule to begin at thehead of the horse, that is why I was surprised. It struck me that it could notreally make any difference whether the artist begins at the head or the tail orthe belly(肚子) or the foot of the horse, if he really knows his business. Andmost great artists who really know their business do not follow other people’srule.They make their own rules. Every one of them does his work in a waypeculiar(奇特的) to himself; and the peculiarity means only that he finds it moreeasy to work in that way.Now the very same thing is true to literature(文学). And the question, Howshall I begin? only means that you want to begin at the head instead ofbeginning at the tail or somewhere else. That is, you are not yete_perienced(有经验的) enough to trust to your own powers. When you become moree_perienced you willnever ask the question, and I think that you will often begin at the tail--that is to say, you will write the end of the story before you have eventhought of the beginning.1. A friend of the writer’s drew the horses ____.A. very wellB. in the way of western ruleC. in the way of his own ruleD. all of the above2. The writer was surprised because ____.A. the artist began to draw at the head of the horseB. the artist began to draw at the tail of the horseC. the artist made his own ruleD. the artist did not follow other people’s rule3. You are not yet e_perienced because ____.A. you don’t know where to beginB. you want to begin at the head instead of beginning at the tailC. you always asked questionD. you do not trust to your own powers4. When you become more e_perienced you will ____.A. never ask questionB. often begin at the tailC. should write the end of the storyD. should think of the beginning5. The topic of the passage is ______.A. How to draw a horseB. How to write a storyC. How to make your own rulesD. Trust to your own powers初级商务英语阅读理解试题(2)In the world ,soccer of football is the most popular sport. This is becausemany countries have wonderful teams for the World Cup. The World Cup is heldevery four years.To remember _ FIFA World Cup ,children from different countries and morethan 60 children from Japanese schools came together and spent three weekendsdrawing a big picture called Dream(梦幻) World Cups in Japan .The children drewanimals, flowers and people playing soccer under a bule bright sky. They wishedeach football team good luck by drawing the flags(旗帜)of all the countries thatwill take part in the World Cup in Japan and South Korea.The picture was put upin a park near a playground in Yokohama .Some football teams will have gamesthere.Are you a football fan(迷)?The World Cup makeds more and more peopleinterested in football Teenagers(青少年)like playing and watching football .Many ofthem love some football stars so much that they get the pictures of theirfavourite players on the walls of their rooms. That is the way to show theirlove for the World Cup as children in Japan.1.If a country wants to take part in the World Cup ,she musthave______.A.Many football fansB.a very good teamC.many football playerD.a big playground2.The ne_t World Cup will be held in_______.A._B._C._D._3.From the passage ,in the picture children drew many thingse_cept_________.A. people playing footballB. pictures of some football starsC. a sunny skyD. flowers4.In Dream World Cup ,the children drew the flags of somecountries______.A. to show their love for their owe countryB. to tell the people their storiesC. to show their good wishes for the football teamsD. to show their new ideas about football5.Many teenagers owe the pictures of some football stars because______.A. they are interested in footballB. they are football fansC. they think their favourite players are greatD. all of A,B and C参考答案:BAABD初级商务英语阅读理解试题(3)Questions _ -35. Read this te_t about an Italian car company.. Choose the best word to fi71 each gap.. For each question(_ -35) mark one letter (A ,B ,C or D) on your AnswerSheet.. One answer has been given as an e_ample.Gianni Agnelli ,Chairman of Fiat , Italy’s largest private industrialcorporation ,is known in Italy as the lawyer ,because he trained in law at TurinUniversity. ____e_ample____he has never practiced , his training may soon beuseful. On April _th Mr. Agnelli admitted to a group of Italian industrialistsin Venice _________ Fiat had been _____ ____ in some corruptions in Italy. OnApril _st, Fiat’s lawyers and Cesare Romiti , its managing director , met Milanmagistrates to ____ 23 ____ the firm’s involvement in bribery to win businessfrom state-owned companies.Fiat is not the ____24____ Italian company caught up in Italy’s increasingPolitical corruption scandal. According to the latest figure ,some 200businessmen and politicians were sitting in prison ____25 ____ a result ofjudicial inquiries into kickbacks paid to politicians by firms. Hundreds moreare still____26____influence of Fiat, ____27____sales are equal to 4/00 ofItaly’s home product ,the scandal at the company has ____28____the industrialestablishment.Though neither Mr. Agnelli____29____Mr. Romiti has been ____30____ ofwrongdoing, several other senior Fiat managers have allegedly been involved inpaying kickbacks to win state-owned contracts ____31____ arrested includeFrancesco Mattiol , Fiat’s finance director , and Antonio Moscon , the____32____ head of its Toro insurance branch____ 33____men have been____.34____about their previous roles on the board of Cogefar-Impresit, Fiat’sconstruction subsidiary. Last May, Enzo Papi admitted paying a 1.5million-dollar bribe for a contract , ____ 35 ____ to Milan’s underground._. A what B that C when D if_. A involved B connected C related D done23. A talk B say C speak D discuss24. A one B single C worst D only25. A as B for C with D after26. A in B under C at D on27. A who B which C whose D its28. A rocked B ruined C damaged D destroyed29. A or B also C and D nor30. A accused B charged C criticized D blamed31. A Who B Those C He D That32. A old B former C late D last33.A Either B All C Every D Both34. A solved B answered C questioned D replied35. A contracted B related C connected D communicated参考答案:_. B _. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D初级BEC阅读理解试题_ 为了让大家更好的准备商务英语BEC考试,小编给大家整理了初级商务英语阅读理解试题 ,。
商务英语BEC高级阅读训练题及答案
商务英语BEC高级阅读训练题及答案第一部分：阅读理解阅读理解一问题 1：根据文中的信息，请回答以下问题：（a）公司使用云计算可以带来哪些好处？（b）解决云计算安全问题的方法是什么？（c）在购买云计算服务之前，公司需要考虑哪些因素？答案：（a）公司使用云计算可以带来以下好处： - 提高效率和灵活性 - 节约成本 - 随时随地访问数据（b）解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全 - 使用强密码和加密技术 - 定期备份数据（c）在购买云计算服务之前，公司需要考虑以下因素： - 服务提供商的信誉和安全记录 - 数据隐私保护政策 - 数据传输和存储的地理位置 - 协议和合同条款阅读理解二问题 2：根据文中的信息，请回答以下问题：（a）为什么企业需要进行风险评估？（b）企业进行风险评估的步骤是什么？（c）列举三个企业在风险评估中可能面临的挑战。
答案：（a）企业需要进行风险评估是因为它可以帮助企业识别和评估潜在风险，从而采取相应的措施进行风险管理和风险控制。
（b）企业进行风险评估的步骤包括： - 确定潜在风险和其可能导致的影响 - 评估风险的概率和严重程度 - 制定风险管理计划和控制措施 - 监测和追踪风险的发展和影响（c）企业在风险评估中可能面临以下挑战： - 获取准确和完整的信息 - 评估风险的不确定性和主观性 - 管理多个风险因素 - 制定可行的风险管理策略第二部分：答案解析阅读理解一问题 1：（a）公司使用云计算可以带来哪些好处？答案解析：公司使用云计算可以带来以下好处： - 提高效率和灵活性：云计算可以提供快速且灵活的计算和存储资源，企业可以根据需求随时调整资源的规模，并且可以减少时间和成本。
- 节约成本：云计算可以代替企业自己建设和维护服务器和硬件设备，从而节约成本。
- 随时随地访问数据：云计算可以让企业员工随时随地通过互联网访问和共享数据，提高工作效率和协作能力。
（b）解决云计算安全问题的方法是什么？答案解析：解决云计算安全问题的方法包括以下几点： - 加强网络和数据安全：企业可以采取防火墙、入侵检测和数据加密等措施加强网络和数据的安全性。
商务英语阅读1样卷
商务英语阅读样卷总分：100分考试时间：120分钟题型：一、词汇题20分二、专用名词定义选择20分三、选词填空20分四、翻译段落20分五．阅读理解20分一、Translate the following words or phrases into Chinese or vise versa：（每题1分，共20分）A. Translate the following into Chinese:1. payment at a distance2. spot transactions3. delivery of currencies4. discount5. the forward prices6. floating rate of exchange system7. in the case of a “buyer’s option”8. mutual funds9. an initial public offering (IPO) 10. a stock exchangeB. Translate the following into English:11. 内幕交易12 .固定资本形成总值13. 经常帐户赤字14. 海外生产15. 生产率16. 长期融资17. 子公司18. 本土国19. 跨国公司20. 互补产品二、Match the special terms with the given definitions. （每题2分，共20分）1. oligopoly2. the forward/forward swap transaction3. bond4. the OTC market5. stakeholders6. empowerment•7. E-business 8. indirect quotation method•9. invest 10. inflationA. A persistent increase in the level of consumer prices or a persistent decline in the purchasing power of money, caused by an increase in available currency and credit beyond the proportion of available goods and servicesB. It means selling and at the same time buying a given foreign currency forward for twodifferent maturity dates.C. It means committing your capital with the expectation of making a profit.D. A certificate of debt issued by a government or corporation guaranteeing payment of the original investment plus interest by a specified future dateE. It is a network of several thousand brokers. It provides companies and investors with a means to tradestocks not listed on the national securities exchanges.F. an industry consisting of a limited number of large firmsG. It refers to all the people who stand to gain or lose by the policies and activities of an organization, including customers, employees, stockholders, suppliers, dealers, bankers, and people in the local community, environmentalists, and elected government leaders.H. It means that firms must give their frontline workers the responsibility, freedom, training, and equipment they need to respond quickly to customer requests and to make other decisions essential to producing quality goods and providing good service.I. It means performing selling and buying products and services using computers and communication technologies.J. The rates are quoted in terms of a variable number of foreign currency units to the fixed unit of home currency.三、Fill in the blanks with the given words.（每小题1分，共20分）A.A. directB. policiesC. lowerD. risksE. controlF. involvesG. laborH. lossI. ownershipJ. advantageDirect investment is a market-entry strategy which __1__ the establishment of foreign-based assembly and manufacturing facilities. By__2__investment, the company can keep full __3__over the investment and marketing __4__. The company can also take __5__ of the _6__costs in the form of cheaper__7__, raw materials and transport at local place. On the other hand, direct investment faces many __8__such as devalued currencies, declining market and, worst of all, nationalization—the host country takes over __9__ of the company’s facilities, usually without compensating the company for the __10__of property.B.K. Internet L. consumers M. purchase N. commodities O. digitalP. choices Q. electronically R. commerce S. medium T. transactionsElectronic commerce means trade that is made in electronic way, or the ability to 11 goods and services 12 , over the Internet, from around the world at any time of day or night. Electronic 13 makes it possible to sell 14 in a cheap, efficient, easy and global way. The World Wide Web is quickly developing into a 15 of high-speed 16 transactions. A growing number of companies are taking advantages of the 17 by selling products and services of all sorts, both to 18 and to other businesses. Today, the web is reshaping the way business 19 are conducted. It is empowering both consumers and business by providing expanding markets and 20 . It enriches competition in products and prices, and it drives changes and improvement.四、Tranasltate the following into Chinese:3. Securities markets such as the New York Stock Exchange are financial marketplace for stocks and bonds. These institutions serve two major functions. First, they assist businesses in finding long-term funding to finance large capital needs such as beginning operations, expanding their businesses, or buying major goods and services. Second, they provide private investors a place to buy and sell investments, such as stocks, bonds, and mutual funds, that can help them build their financial future.4. The importance of long-term funding to businesses can’t be overemphasized. Unfortunately, many new companies start without sufficient capital and many established firms fail to do adequate long-term planning. If given a choice, businesses normally prefer to meet long-term financial needs by using retained earnings or by borrowing from a lending institution.五、Reading comprehension. Read the following passages and then make the best choices.（每小题2分，共20分）V. Reading comprehension. Read the following passages and then make the best choices. (30%) Questions 21 to 25 are based on the following passage:Passage 1In the past twenty years, though its economy was developing rapidly, China remains a developing country. Different from developed countries, which are well known for their abundance of capital and high cost of labor resources, China has plenty of low cost labor resources but lacks in capital. Difference in company resources has resulted in very different manufacturing process and corporation culture in China.For a manufacturing enterprise, labor and equipment are two resources that can replace each other in a wide range. In developed countries, as a result of high labor cost and relevant abundant capital, enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects. However in China, especially for middle and small private enterprises, capital often comes from private funding, capital is an insufficient resource. Also, China is a developing country with a massive population, and never lacks of labor force. When an enterprise designs the manufacturing process, it is very reasonable to use more labor and less equipment.With the continuous growth of Chinese international trade in China, especially after China joined WTO, Chinese enterprises gradually enter the world market. On the other hand, enterprises from developed countries are also more and more involved in Chinese markets. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market. A real global market is forming and global manufacturing resources are being reorganized. Manufacturing process will be optimized to a new and uniform concept. This mutative process will have great influence over the world market. For Chinese enterprises, this change will bring more chances as well as more challenges.1.According to the author, _______has resulted in very different manufacturing process and corporation culture in China.A. difference in social systemsB. difference in economy systemsC. difference in company resourcesD. difference in cultural backgrounds2.How do the enterprises in developed countries design their enterprise projects?A. Enterprises often employ much more capital and equipment to replace the high cost labor resources when they design their enterprise projects.B. Enterprises often use more labor and less equipment when they design their enterprise projects.C. Enterprises prefer to apply high technologies when they design their enterprise projects.D. None of these.3. When Chinese enterprises design the manufacturing process, they use more labor and less equipment. This is because _______.A. labor and equipment are two resources that can replace each other in a wide range.B. capital is insufficient for themC. China doesn’t lack in labor force.D. both B and C.4.Which of the following is not right?A. For a manufacturing enterprise, labor and equipment are two resources that can replace each other in a wide range.B. Private funding is the only way for Chinese enterprises to raise capital.C. Capital is abundant in developed countries.D. The labor cost in developed countries is very high.5.The manufacturing process will be optimized（优化）because_______.A. Chinese enterprises gradually enter the world market and enterprises from developed countries are also more and more involved in Chinese market.B. Two markets are gradually merging and two kinds of enterprises begin to compete in the same market.C. A real global market is forming and global manufacturing resources are being reorganized.D. A,B and C .Passage 2International trade is the exchange of goods and services produced in one country for goods and services produced in another country. There are several reasons for it. The distribution of natural resources around the world is somewhat haphazard: some nations possess natural deposits in excess of their own requirements while other nations have none. For example, Britain has large reserves of coal but lacks many minerals such as nickel, copper, aluminum etc., whereas the Arab states have vast oil deposits but little else. In the cultivation of naturalproducts climate plays a decisive role. Some products will only grow in tropical climates whereas others, such as citrus fruits, require a Mediterranean climate. Moreover, some nations are unable to produce sufficient of a particular product to satisfy a large home demand, for example, Britain can't produce sufficient wheat for its people. These are the reasons why international, trade first began. With the development of manufacturing and technology, there arose another incentive for nations to exchange their products. It was found that it made economic sense for a nation to specialize in certain activities and produce those goods for which it had advantages in different fields. This trade is based on the principle of comparative advantage.The theory of comparative advantage, also called the comparative cost theory, was developed by David Ricardo, and other economists in the nineteenth century. It points out that trade between countries can be profitable for all, even if one of the countries can produce every commodity more cheaply. As long as there are minor, relative differences in the efficiency of producing a commodity even the poor country can have a comparative advantage in producing it. The paradox is best illustrated by this traditional example: the best lawyer in town is also the best typist in town. Since this lawyer cannot afford to give up precious time from legal affairs, a typist is hired who may be less efficient than the lawyer in both legal and typing matters. But the typist's disadvantage is least in typing. Therefore, the typist has a relative comparative advantage in typing.This principle is the basis of specialization into trades and occupations. At the same time, complete specialization may never occur even when it is economically advantageous. For strategic or domestic reasons, a country may continue to produce goods for which it does not have an advantage. The benefits of specialization may also be affected by transport costs: goods and raw material have to be transported around the world and the cost of the transport narrows the limits between which it will prove profitable to trade. Another impediment to the free flow of goods between nations is the possible introduction of artificial barriers to trade, such as tariffs or quotas.In addition to visible trade, which involves the import and export of goods and merchandise, there is also invisible trade, which involves the exchange of services between nations.Nations such as Greece and Norway have large maritime fleets and provide transportation service. This is a kind of invisible trade. When an exporter arranges shipment, he rents space in the cargo compartment of a ship. The prudent exporter purchases insurance for his cargo's voyage. While at sea, a cargo is vulnerable to many dangers. Thus, insurance is another service in which some nations specialize. Great Britain, because if the development of Lloy's of London, is a leading exporter of this service, earning fees for insuring other nations' foreign trade.Some nations possess little in the way of exportable commodities or manufactured goods, but they have amild and sunny climate. During the winter, the Bahamas attract large numbers of tourists, who spend money for hotel accommodations meals, taxis and so on. Tourism, therefore, is another form of invisible trade.Invisible trade can be as important t some nations as the export of raw materials or commodities is to others. In both cases, the nations earn money to buy necessities.6. Which of the following is not mentioned as one of the reasons why international trade first began?A. The random distribution of natural resources.B. The role of climate in the cultivation of natural products.C. The inability of some nations to be self-sufficient in certain products.D. The principle of comparative advantage.7. What kinds of goods should a nation specialize in producing?A. Those goods for which there is a large home demand.B. Those goods which can be exchanged for the products of other nations.C. Those goods for which it has the most advantages.D. Those goods which it can produce more cheaply.8. Which of the following is not true of the hired typist in the example?A. He cannot type as quickly as the lawyer.B. His knowledge of legal natters is not as rich as that of the lawyer.C. He is most inefficient in typing.D. He has greater efficiency in typing than in some other matters.9. Complete specialization may never occur because of all the following factors except ______.A. economic advantageB. the continued production of goods for which a nation has no advantageC. transport costsD. tarrifs or quotas10. Which of the following is not f form of invisible trade?A. Transportation service.B. Insurance.C. TourismD. The export of raw materials.。
国开电大《商务英语1》单元自测1任务1答案
国开电大《商务英语1》单元自测1任务1答案国开04009商务英语1任务11：——Hello,I'm John Taylor,the General Manager.And you must be...... —— : Nice to meet you. ; I'm a secretary. ; Daniel Anderson.参考答案：Daniel Anderson.2：— Can you please tell me about your responsibilities — : Yes. I’m glad to tell you that. ; Yes. My responsibilities are very important. ; Yes. I was in charge of the northwest region of China.参考答案：Yes. I was in charge of the northwest region of China.3：— I believed Ted only from his resume. In fact he is not qualified for his job. — : Oh, it’s such a pity! ; Oh, it sounds interesting! ; I’m glad to hear that.参考答案：Oh, it’s such a pity!4：I was the of the Students’ Union. : treasurer ; treasure ; fund参考答案：treasurer5：I’m particularly proud of I organized the finances. : who ; how ; which参考答案：how6：二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
商务英语阅读理解试题
商务英语阅读理解试题Part I: Passage ReadingDear all,I hope this email finds you well. As part of our ongoing professional development program, I have prepared a series of business English reading comprehension exercises for you. Please find the questions related to the passage below.Passage 1:Companies nowadays are increasingly looking for employees with strong business English skills. The ability to understand and communicate effectively in English is crucial in the globalized business environment.One of the main reasons why companies value business English skills is the need to connect and collaborate with international partners. English has become the lingua franca of business, enabling communication across borders and cultures. By having employees who are proficient in English, companies can facilitate negotiations, build relationships, and expand their international reach.Moreover, business English proficiency enhances an individual's chances of career advancement. Many senior positions require candidates to have excellent communication skills in English to interact with clients and stakeholders from different countries. Being able to present ideas clearly and confidently in English is often a key factor for promotion and professional growth.Furthermore, business English proficiency is essential for accessing a wide range of business resources and information. With English fluency, employees can conduct research, read industry reports, and keep up-to-date with the latest developments in their field. By understanding English-language publications and participating in discussions, individuals can gain valuable insights and stay competitive in today's fast-paced business world.In conclusion, mastering business English is crucial for both individuals and companies. It opens doors to international opportunities, enhances career prospects, and enables access to valuable resources. Investing in business English training can yield long-term benefits and contribute to overall business success.Questions:1. Why do companies value business English skills?2. How does business English proficiency benefit an individual's career?3. What advantages does business English proficiency bring in terms of accessing information and resources?Part II: Short Answer Questions1. What are the main reasons companies value employees with business English skills?2. How can business English proficiency contribute to an individual's career advancement?3. Explain the benefits of business English proficiency in terms of accessing information and resources.Please take your time to read the passage and answer the questions. Once completed, kindly submit your answers by replying to this email. The deadline for submission is Friday, 15th October.Good luck!Best regards,[Your Name]Note: The format used in this article is an email format, commonly used in professional settings for communication and sharing information.。
商务英语阅读1 Unit 1
Part II：Voice of Courage
I Background knowledge 1. Know abt
Franklin D. Roosevelt
Franklin D. Roosevelt(1882–1945), 32nd President of the United States, commonly known as FDR who served as the 32nd President of the United States from 1933 until his death in 1945.
A Democrat, he won a record four presidential elections and emerged as a central figure in world events during the mid-20th century.
He directed the United States government during most of the Great Depression and World War II.
Although its causes are still uncertain and controversial, the net effect was a sudden and general loss of confidence in the economic future.
What 's the function of Roosevelt talk?
As a dominant leader of his party, he built the New Deal Coalition, realigning American politics into the Fifth Party System and defining American liberalism throughout the middle third of the 20th century. He is often rated by scholars as one of the three greatest U.S. Presidents, along with George Washington and Abraham Lincoln.
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2008年职三1，2，3，4，5，6班商务英语阅读考试问卷Test 1 (Unit 1---4)I. A: Choose the best answer according to your knowledge.（20’）1. Who is the founder of McDonaldA. Henry FordB. Ray KrocC．Walt Disney D. Bill Gates2. Which company introduces the famous $5 a day wageA. Microsoft CorporationB. Ford Motor CompanyC. McDonald’s Corporation【D. Disney Land3. Which company is in the line of electronic businessA. BMA Corp. Company C. Dell Corp.4. What is not the way of communicationsA. faxB. e-mail5. _______ is the form of communication that a group of people gather together for apurpose.A. memoB. meeting letter D. telephone callB: Guess what these company logos are.6. 7. 8.￥9. 10.II．Choose the best answer for each question（10’）1.…The London CentreFor your meeting, product launch, special event◆Purpose—built rooms◆Latest presentation technology◆First-class foodThis organizationA.rents luxury（豪华）office spaceB.provide conference facilitiesC.markets other companies’ goods;2.A.own a suitable vehicle for deliveryB.be a specialist in food distributionC.deliver（运输）goods all over the country3.A.B.Always dry every part of the machine with your hands if it is wet.C.Make sure your hands are dry before you touch the equipment.4.A.Exports this year were higher than the target.B.Exports this year did not reach the target.C.Exports this year fell below those in the preceding year.5.B. $ 5,000,000C. $ 5,400,000>III. Match each the Chinese translation on the right with the word or phrase on the left.（10）1．entrepreneur A. 资本2 production B 企业家3. capital C 有形产品4. media D 原料5. raw material E 媒体6. negotiation F 影响7. consumer G 消费者8. tangible goods H 洽谈:9. interrelate I 生产10. affect J 相互联系IV Guess the meaning of the words underlined.（24’）1.Henry Ford founded Ford Motor Company 100 years ago and broght popularpersnal transportation to the masses.A.发现B.成立C.找到2.An internal problem for any structure is that people at lower levels areunnable to make important decisions.A.内部的B.互联网C.国际的3.We are the biggest maker of pens in China.A.使用者B. 制造商C.生产商4.Could you also book accommodation for him in Beijing`A. 书B. 预订C.购买5.Jacob Wang is arriving in Beijing on Flight BA316 at 19:30 hours on Tuesday.A.飞行B. 飞机C. 航班6. Jill Smith is from Beijing Branch of . E.A.分公司B.分支C.枝叶7.. Mr Brown is now working at Princeton University far away from home. For this reason he has to rent a room near the office where he works.A.租用B. 借出C. 购买8. When Glen finished college，he couldn't find a job．Then his luck changed．A big engineering company hired him．A．give him a job B．paid him C．told him to stop working9. A computer is a complex machine．It is not simple．%A. simpleB. complicatedC. beautiful10. I cannot afford a new car．I have to buy a used one．A．have enough money to buy something B．search forC．gather the necessary informationspeed limit is 60 kilometers per hour on this street．A．fast B．slow C．an12. Danish and Norwegian are similar languages. If you speak one, you canunderstand the other.A．difficult B．almost the same C．easythe article below and decide the sentences “Right”or “Wrong”If there is not enough information to answer, choose “Doesn’t say”.(16’)A. RightB. WrongC. Doesn’t say2. As a rep, Louise enjoyed meeting famous hairdressers.：A. RightB. WrongC. Doesn’t say3. Louise’s first few months of business were less difficult than she had expected.A. RightB. WrongC. Doesn’t say4. Louise has avoided borrowing large amounts of money to finance her business.A. RightB. WrongC. Doesn’t say5. Her suppliers have complained about having meetings at her office.A. RightB. WrongC. Doesn’t say6. Louise regularly does overtime.A. RightB. WrongC. Doesn’t say7. Louise feels committed to this business for the present..A. RightB. WrongC. Doesn’t say8. Louise is a changeable person.A. RightB. WrongC. Doesn’t say2008年职三1，2，3，4，5，6班商务英语阅读考试答卷Test 1 (Unit 1---4)Name: ＿＿＿＿Class：＿＿＿＿No:＿＿＿Score:＿＿＿＿I. Choose the best answer according to your knowledge. (20 points)《II．Choose the best answer for each question (15 points).III. Match each the Chinese translation on the right with the word or phrase on the left.(25 points)IVGuess the meaning(24 points)the article below and decide the sentences “Right”or “Wrong”if there is not enough information to answer , choose “ Doesn’t say”. (16 points)。